Five Brothers Pasta Features Sauce Display
Lipton’s Five Brothers pasta sauce display is created to convey to the consumer the brand’s freshness and identify the various flavors available.
This non-traditional pallet display was produced in corrugated—the inner structure supported 400+ pounds of product in glass jars. The look of the display played off the attributes of this “gourmet” product.
The display’s design allows for the product to ship pre-packed utilizing many existing components, achieving shoppability, identification and product mix successfully. The Five Brothers pasta sauce pallet display was created for Lipton by Smurfit-Stone Display Group, Richmond, VA.
Slim Jim Teams With Acclaim For Video Game Promo
Slim Jim has launched a sweepstakes featuring extreme biker and Slim Jim spokesman Dave Mirra. Tying in with the release of Acclaim Max Sport’s “Dave Mirra Freestyle BMX” video game, Slim Jim and Acclaim are offering a grand prize role in the planned sequel to the “Dave Mirra Freestyle BMX” video game or 1,000 instant Dave Mirra freestyle prizes. Participants can instantly win one of 500 first prize “Dave Mirra Freestyle BMX” video games or a second prize Road Champs Dave Mirra action figure and bike set.
Slim Jim point-of-sale displays encourage consumers to enter the sweepstakes.
Shannon Wright, Slim Jim Brand Manager, said, “With teenagers’ love of video games and Slim Jim’s natural fit with extreme sports, this promotion is sure to be a success.”
Pepsi-Cola Utilizing 3-Message Display
Pepsi-Cola is offering this 3-message prismatic display to restaurants and convenience stores that serve fountain soda. The display shows an image of Diet Pepsi and fountain Pepsi to create awareness and generate impulse purchases where fountain sales are offered.
The Pepsi-Cola® 3-Message display was created by Clearr Corporation, 3750 Williston Road, Minnetonka, MN 55345. Clearr provided its TriAd® 3-message prismatic display for the promotion.
Display Introduces Kayak Moist Smokeless
Swisher International, Inc. is using this display to introduce its new brand, Kayak, to the moist smokeless market in a compact, eye-catching manner.
The display uses the 4-color process image that was featured in the print ads and was created from styrene that was screen-printed and then vacuum-formed into the “Bryce Canyon” shape. It holds 20 cans of product.
As a result of using this display, the sales of Kayak were better than projected and the brand continues to be strong selling in specific markets in the U.S. Due to the beautiful graphics, the shelf life of the display was longer than average.
The Kayak Moist Smokeless display was created for Swisher by E-B Display Company, Inc., Massillon, OH.
Budweiser Football Promo Features Localized POS
Budweiser is turning retailers throughout the country into “hometown football headquarters.” Photos of fans and city-specific slogans have joined team helmets and colors on POS items.
Dan McHugh, Director of Sales Promotions, Anheuser-Busch, said, “Our `Because It’s Football’ tagline and our localized point-of-sale materials tell fans we share their passion, and that Budweiser and Bud Light are THE beers for hometown fans and their teams.”
Team-specific items include three-sided schedule table tents, schedule banners, stringer-pennants and danglers. Other sales display enhancers include Budweiser tailgating chairs, Budweiser helmet grills, and inflatable football players and goal posts.
At Budweiser displays, consumers will also find tear pads with coupons for ConAgra products including Banquet chicken wings, Armour/Eckrich hot dogs, Hunt’s ketchup and Van Camps baked beans.
Hain Celestial And H.J. Heinz Develop New Market Opportunities
The Hain Celestial Group and H.J. Heinz have launched initiatives that leverage their strategic partnership Joe Jimenez, President, Heinz N.A., said, “We identified Hain Celestial as a sophisticated partner that could facilitate Heinz’s entry into natural foods.”
The firm’s will market co-branded, non-dairy beverage products under the new Health Valley Great Awakenings brand name, which will roll-out to grocery and mass market channels nationally. This will be the first new product entry for Heinz in the booming soy-based beverage market.
Pepsi And Yahoo! Launch Joint Promo.
Pepsi-Cola and Yahoo! have launched an under-the-cap program enabling consumers to earn merchandise and online awards and discounts by purchasing specially marked 20-ounce and 1-liter packages of Pepsi products.
Consumers can choose video games from EA; compact discs from Sam Goody; DVD titles from Columbia TriStar Home Video; autographed movie memorabilia from Sony Pictures and discounts through Yahoo! In addition, PepsiStuff.com includes offers from Alloy Online, Foot Locker, Gift Certificates.com, and Kinko’s. “This is the largest single-serve promotion we’ve ever done, involving more than 1.5 billion packages and nearly 80,000 retail outlets,” said Dawn Hudson, Sr. V.P., Strategy & Marketing, Pepsi-Cola.
ACNielsen Tracks Changes In Purchases
Convenience and one-stop shopping continue to be top priorities with consumers, according to ACNielsen U.S., which has released its Fourth Annual ACNielsen Consumer and Market Trends Report. “The unprecedented sales growth of food items in the drug store and mass channels shows that these channels are succeeding in their efforts to capture more of their customers’ total spending by offering a wider assortment of products,” said Todd Hale, Sr. V.P., ACNielsen Consumer Analytics.
The drug channel’s deli item sales for the 52 weeks ending April 15, 2000 was 68% higher than the previous year, and the channel’s sales of dairy products marked a 39% increase. The mass merchandise channel boosted its sales of deli and dairy products by 142% and 34% respectively. At the same time, drug stores are losing their one-time stranglehold on health and beauty aid products to mass merchandisers. For the first time, the mass merchandise channel now sells more HBA products than the drug channel. In terms of overall department growth, deli department sales grew the fastest, with a 13.4% increase. Driving deli growth were sales of ready-made salads.
Research Reveals Differences Between ‘Average’ And ‘Core’ Consumers
While a sketch of the “average consumer” often guides sales promotion strategy, smart marketers should focus on a less common but considerably more important consumer - the heavy buyer - according to a recent study on free-standing inserts (FSIs).
The study, conducted by Promotion Decisions, Inc. (PDI), and underwritten by the FSI Council of North America, examined the impact of coupon frequency on brand performance to identify an optimal level of couponing.
“You need to maximize your return on investment, while reaching the right people at the right time in the purchase cycle,” said Gary Yost, Director of Research, FSI Council. “What this study reinforces is that the right people are the heavy buyers. They purchase two-to-four times more frequently than the average user and are typically less brand loyal and more price and promotion sensitive. Therefore, a brand needs to maintain its coupon pressure within this sales group.”
Study On Grocery Shopping
Americans spend much of their time in the supermarket trying to be cost-conscious,” according to a recent Tupperware survey. More than three-quarters (77%) of Americans go to the grocery store at least once a week, and as many as 78% of those polled show their thriftiness by using coupons or waiting for items to go on sale before purchasing. In addition, the majority of shoppers (62%) sometimes invest in the bargain that comes with buying items in bulk. However, even with all of this preparation, 93% of Americans claim that they still buy more than what they had originally intended.
The survey found that twice as many men would go into a grocery store for fifteen minutes or less. But as for planning, both sexes attempt to prepare well for the big grocery shopping day with more than three-quarters of men (77%) and even more women (84%) reporting they have prepared shopping lists.
Americans are creatures of habit, who tend to stick to what we know when it comes to name brands and types of food. Both men and women are hesitant to break their usual grocery shopping routine, with only 26% of those polled buying a wide variety of foods and brands, compared to the 72% who say they always or often purchase the same items each time they go food shopping.
Promar Analysis Sees Sharp Decline In New Functional Food Products
Functional food product introductions are down by almost half in the first eight months of 2000 compared with the same period last year, according to the report, “Food Doctors: The Future of Nutraceuticals in the U.S.,” from Promar International, Alexandria, VA. The drop is most significant in beverages and snacks, particularly in the cluttered energy bar category.
“The failure rate for new food products is always high, but simply adding gingko or echinacea to an existing product and slapping a new label on it doesn’t qualify as a strategy,” said Margaux Locklear, Strategic Marketing Analyst for Promar International. “A number of industry players, both large and small, are finding that out and have become more careful about entering what remains a tremendous growth market.”
Jolly Rancher Gel Snacks Are Launched
ConAgra Foods, Inc. has introduced a new line of gel-cup Snack Packs called Jolly Rancher Gel Snacks. They are available in watermelon/green apple, cherry/strawberry, watermelon, strawberry and sugar-free raspberry flavors.
New Reclosable Plastic Bottle Makes Feeding Infants More Convenient
Ross Products Division of Abbott Laboratories has introduced Similac With Iron infant formula in a new convenient reclosable, 32 oz. plastic bottle.
Dented cans, clumsy can-openers and half-empty cans could become a thing of the past, thanks to this patented innovation.
Tide Rapid Action Tablets
New Tide Rapid Action Tablets provide the same level of cleaning as Tide in quick and easy tablet form without mess or dosing worries. “We are pleased to offer consumers trusted Tide performance in tablet form and create an entirely new segment in laundry, complementing liquids and powders,” said Craig Bahner, Marketing Director, U.S. Laundry, Procter & Gamble. “
Garlic Valley Farms Offers Garlic Juice
Garlic Valley Farms is introducing two new garlic juices, cold pressed garlic juice and roasted garlic juice.
The garlic juices are packaged in an 8-ounce spray or pour bottle and are available in the produce department of Ralphs stores. Garlic juice actually gets into the food and gives it the garlic flavor.
Wizard Scented Oil Launches
Wizard has introduced Wizard Scented Oil to its family of air care products. The user can control the strength of the fragrance using the five adjustable fragrance-level settings.
This product uses a warmer unit (plugged into an electrical outlet) to heat a wick inside a fragrance bottle. The wick in turn heats the oil, carrying the fragrance throughout the room.
Because the fragrance is oil-based, it lasts longer than traditional air fresheners.
Breathe Right With Vicks Mentholated Vapors Debut
CNS, Inc., has signed a license agreement with Procter & Gamble to use the Vicks brand name on a new product introduction for the cough/cold season. The new Breathe Right nasal strips for colds with Vicks mentholated vapors will be available in a range of sizes for adults and children.
CNS and P&G are planning joint introductory promotion programs.
7 UP & Keebler Run Holiday Promotion
7 UP and Keebler are partnering on the Holiday House Party promotion whereby consumers can enter to win $150,000 for the purchase of a dream ski home.
A free-standing insert with a coupon will serve as an automatic sweepstakes entry as will instantly redeemable tear pad coupons found at store displays. In addition to the ski home grand prize awarded as $150,000 cash, 10 consumers will win a ski trip awarded as $3,000 cash.
Point-of-sale support includes pole toppers, lobby displays, shelf talkers and base wrap.
New Vender Debuts
Coca-Cola is using a new clear Glass Front Vender manufactured by Maytag Corp. The unit’s innovative product delivery mechanism provides a moment of entertainment, and the vender holds more brands and package varieties.
Consumers select their beverage, which triggers an elevator retrieval device that rises to select the chosen product and moves it along a conveyor to the delivery portal. All activity is visible through the vender’s clear front panel.
Clamato & Budweiser Promote ‘Red Beer’
Mott’s Clamato and Budweiser recently teamed up for a Hispanic promotion touting Red Beer. “Both Clamato and Budweiser enjoy a strong following among Hispanics,” said Marcel Nahm, Clamato Product Manager at Mott’s.
The promotion paired the 16-ounce Clamato with 12-ounce cans of Bud in convenience store refrigerators with customized Clamato cooler racks. P.O.S. header cards, shelf talkers and floor decals drew consumers to Budweiser and Clamato joint displays.
Wild Cherry Pepsi Displays Drive Trial
Wild Cherry Pepsi is driving consumer trial with this side stacker display, with a header that says, “Wild Cherry Pepsi. More To Go Wild For.” Each side stacker holds 12 12-pack cases.
The display was also used to support “Bond Girl” Denise Richards promoting Wild Cherry Pepsi in television and movie theater advertising.
Creative Alliance Southport, CT, developed the promotion with Pepsi.
Kart Saver Debuts
Kart Saver, Inc., has introduced The Audio Marketing System, which utilizes an infrared transmitter mounted on the front of a shopping cart, to transmit a signal to speakers located on the retailers’ shelves. The electronic system automatically recognizes where the shopping cart is and activates the speaker located at the head of each aisle, as the cart passes by, giving the customer a 3-5 second promotional message. Several different digital messages can be downloaded, via the Internet, and programmed into the same speaker.
For more information, contact Kart Saver, Inc., (Tel) 916-922-5278.
Midway Displays Inc. offers this Harmony Floor Merchandiser which is a customized stock display. The display was created using stock components including (5) Max 12 rotors with (30) 6" J-hooks, a 61" pole set, sign clip and 18" base. It was decorated with a 4-color header and a silk screened logo on the base to give it a customized look. For more information, contact Midway Displays Inc., 8554 S. Austin Avenue, Bedford Park, NY 60638.
Merchandising Inventives, Inc, offers a line of stock corrugated displays for immediate delivery along with corrugated accessories. There are fifteen styles available divided into four major categories - ballot boxes, dump displays, power wing displays and tri-tier displays. Each display is packed in a separate shipping carton with a detailed construction sheet. Accessories include heavy duty scanner hooks, plastic peg hooks, corrugated wire hooks, power wing clips, casters, etc. For more information, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, IL 60085.
Stor-Rite, A Division of E-B WireWorks Co., Inc. offers the Huckster, a heavy-duty gondola style merchandiser with a large load capacity. The unit is designed for use as both a free standing display or as an in-line fixture where heavy product weight capability is required. Huckster upper shelves are adjustable in 1" increments and mount both flat and angled downward for gravity feed. The height is 54", 66" (up to 84" with extender); width: 36" and 48"; Depth: 16", 18" 22" (to peg panel). Colors available are almond and walnut brown with white peg panel. For more information, contact Stor-Rite, A Division of E-B WireWorks Co., Inc., 1350 Sanders Avenue, SW, Massillon, OH 44647.
Art-Phyl Creations offers its line of “custom” stock displays, which may be configured as stationary or spinner racks for peghook items, tray and bin items, garment, literature or just about any product. Components are manufactured at their hi-tech plant in Miami and include injection molded hubs, panels, trays and bins, bases, sign holders and header cards, and a wide variety of wire and plastic display hooks. Displays are available as single units and orders are packed out from the stock components for fast delivery with personal header cards and instructions included. For more information, contact Art-Phyl Creations, P.O. Box 5457, Hialeah, FL 33017.
Paul Flum Ideas Inc. offers this Small Icon Display Rack, a stock unit. This unique wire merchandiser features the unmistakable contour bottle shape on the sides. This display has a small footprint for easy placement in any trade channel for bottled beverages. For more information, contact Paul Flum Ideas, 11100 Linpage Place, St. Louis, MO 63132.
Display Technologies created this “Heinz Flavor-Up” display by customizing its TechStoc™ Optimizer floor rack. The easy-to-use, modular floor rack was designed as an all-in-one source for barbecue condiments and the unit builds awareness for the Heinz brand with a bold eyecatching header. The display is manufactured of high impact styrene for durability and strength and ships knocked-down and sets-up easily in the field without tools. In addition to Optimizer Floor Racks, the TechStoc™ line of pretooled merchandisers includes gravity feed displays, in-line shelf management systems; springloaded trays, serpentine dispensers; stack racks and cold serve samplers such as ice barrels, slide tracks and coolers. For more information, contact Display Technologies, 111-01 14th Avenue, College Point, NY 11356.
Pre-Designed Displays®, a division of Meridian Display & Merchandising offers a choice of more than 100 industry proven displays. These Pre-Designed Displays® save the customer valuable design time and eliminate costly tooling charges. These displays can be customized with logo and graphics for a unique look. In most cases all displays are ready to ship within two weeks after the receipt of final artwork. Eleven 'Express Stock' displays are available in all quantities from one on up- and all displays ship within 24 hours from our warehouse. For more information, contact Meridian Display & Merchandising, 162 York Avenue E, St. Paul, MN 55117.
Nashville display offers this Five Shelf Stock Wire Display which is a new unit. This versatile, inexpensive display is available in two sizes: 24" wide x 16" deep x 60" high; and 36" wide x 16" deep x 60" high. The displays have adjustable shelves which can be tilted down in front. They are packed 1 per carton and have an Autumn White powder finish. Each shelf will hold 25 pounds. Other powder colors are available in quantities of 100 or more at an additional cost. Signage can be added. For more information, contact Nashville Display 1415 Elm Hill Pike, Nashville, TN 37210.
Alpak Manufacturing Corp. offers the SD 101 Tri-Level Display which is comprised of three trays (18" wide each) which are set on a base “waterfall” style, and includes a Header Card for artwork. This custom-printed stock display began as a plain white display. The client chose to print the complete display one color and then decided to add a custom-shaped, custom printed 4-color process plus aqueous varnish, Header Card, which transformed the display into a very effective and economical advertising vehicle for the attractive product line. For more information, contact Alpak Manufacturing Corp., 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
RTC Industries Inc. offers Mod-U-Shelf Merchandising Displays, a complete line of stock, cost effective, modular shelf displays, with a wide range of sizes, shapes, headers and accessories to meet every merchandising need. It features an extensive selection of pre-tooled shelves, fully customizable colors, graphics and shelf decoration. The units offer modular construction with no tools required. It is available at 19 international locations for shipping world-wide. For more information, contact RTC Industries Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Regal Displays offers its complete line of stock plastic displays. They inventory a wide variety of bins, easels, literature holders, etc., which are available for customization and immediate shipment. The company also offers plastic display fabrication, providing for custom display needs. For more information, contact Regal Display, 9333 W. Reno, Oklahoma City, OK 73127.
Accessory For Wire Hooks
Continuous Flip Scan Label Strips, can span multiple display hooks providing an area for product information and allowing the use of inexpensive plain paper labels. Flip Scan strip pivots up for easy access to the product and then falls back into position. Flip Scan reduces the cost of labeling and restocking and offers more effective promotion of the product for increased sales, with easier customer access. It insures the use of facings by products paying for slotting fees. The continuous Flip Scan Label Strips are available from Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702.
Duracell Batteries Wire Program
Duracell Batteries provided its dealers with options for different wire displays for different space requirements. The program consisted of a standing wire display, a counter wire display and a rotary wire display. Each unit reinforces the strong visual image of Duracell Batteries and the dealer could place each display in different departments. The rotary design invites turning to insure even product flow. The Duracell Batteries Wire Program was created by Display Creations, 1970 Industrial Park Road, Brooklyn, NY 11207.
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