Animated Robots Promote Coke Products In Wal-Mart
Life-sized audio-animatronic robots are making “personal appearances” in Wal-Mart stores to promote Coca-Cola products. The robots, known as “RICK,” which stands for Retailtainment Interactive Coca-Cola Kiosk, are making three-day weekend appearances in Wal-Mart Super Centers, trading out for priority display space. The figures are also being featured in retail merchandising, trade shows, Coke hospitality centers and in other promotions in ten states.
“These figures represent a milestone innovation in point of sale, and are energizing Wal-Mart’s customers to purchase our products, generating significantly increased sales volume and profitability,” said James Bailey, Sr. Director of Advertising and Sales Promotion for Coca-Cola Bottling Co. Consolidated, headquartered in Charlotte, NC.
The figures incorporate 22 animation movements and are fully re-programmable. In addition to delivering pre-recorded dialogue, they are equipped with remote show control and voice communications. This equipment enables Coca-Cola field personnel to “speak” through the robots, entering into “live” conversations with shoppers or guests at special events.
The RICK robots were created for the Coca-Cola Bottlers by AVG In-Store Interactive, Chatsworth, CA, which produces animated figures for the retail marketplace.
Anheuser Busch Merchandises New 180 Energy Drink
This counter display is being used to launch Anheuser Busch’s new energy drink as an on-premise beverage in restaurants and taverns. Injection molded of high impact styrene, this display is an alternative to merchandising cans vertically and offers a unique look in shelf management organizers while displaying products on their sides.
Its unique features include horizontal modularity and a gravity feed structure, while providing automatic stock rotation. Easy to use by consumers, the display can be built across the store shelf using as many modular sections as space allows. To accommodate the 8-ounce cans, Display Technologies, a point-of-purchase display firm headquartered in College Point, NY, customized its TechStoc Serpentine III unit to create the new 180 Energy Drink counter display.
Gourmet’s Choice Places Displays In Produce Sections
Gourmet's Choice Coffee Co., has launched its “Fresh Produce Coffee Program” with major Mid-West grocery store chains.
The program features freshly roasted Gourmet’s Choice coffee beans roasted daily at Gourmet's Choice Roasterie, appropriately displayed in the fresh produce department in grocery stores. Each display features freshly roasted beans, with a fresh-roasted-date to ensure quality and freshness. Each consumer will be able to smell the aroma and bag his or her own Gourmet’s Choice coffee beans.
Lip Balm Display Introduces New Flavors
This Santa Candy Cane Lip Balm Display was developed to introduce a new flavored lip balm in a small checkout counter display for Christmas. This display merchandises 48 pieces and stimulates last-minute holiday impulse purchases.
The four-color header also serves as a tray and holds product down in shipping by folding over the product in the carton, enabling a quick and easy set-up by the retailer.
The display was created by Triangle Display Group, Philadelphia, PA.
PEZ And APPLAUSE Offer ‘Fuzzy Friends’ Display
PEZ Candy, Inc., and APPLAUSE, LLC, have joined forces to launch the first-ever PEZ Fuzzy Friends candy dispenser. The new collectable cuddly dispenser marks the first time the candy company has made extensive changes to the recognizable product.
The premiere series includes four colorful Teddy Bear designs that operate like the traditional PEZ candy dispenser. Fuzzy Friends feature a stuffed animal head, hands, feet and body.
“Uniting the PEZ dispenser with plush characters creates a totally new and exciting category of affordable and fun collectable items for children of all ages,” said Scott McWhinnie, CEO and President of PEZ Candy, Inc.
Consumers will be able to purchase the new PEZ Fuzzy Friends at mass merchant outlets, gift and specialty retailers, grocery and drug stores.
Ragu Express Display Supports New Product Launch
Unilever recently introduced Ragu Express in a newly designed package that could be used either vertically or horizontally. This display was created in support of the product launch and was directed to the younger, active, on-the-go consumer.
The corrugated prepack required little set-up at retail and provided for multiple set-ups at retail to accommodate various retail outlets. This display has been so successful for Unilever, that it has been re-ordered twice since the original entry into market. The Ragu Express Display was produced by Smurfit-Stone Display Group, Sandston, VA.
Tony’s Pizza Motorized Freezer Case Display
This motorized Tony’s Pizza freezer case display features Tony spinning a pizza on his finger using a battery-powered motor. His other hand has lug-on slots for the signage that appropriately reads, “Tony’s Put A New Spin On Thin!”
Tony and the spinning pizza are litho-laminated to 200#B Flute corrugate. The lug-on signage is litho-laminated to 24 point SBS. Tony is attached to a litho-wrapped display pole with steel wire feet.
The display was created by Meridian Display, St.Paul, MN and Marketing Drive, Minnetonka, MN.
Toys ‘R’ Us & Pepsi Announce Partnership
Toys ‘R’ Us, Inc. and Pepsi-Cola Co. have announced a multi-year partnership that calls for the sale of Pepsi products at Toys ‘R’ Us stores nationwide, and at the upcoming family-style ‘Pepsi Café’ in the Toys ‘R’ Us new flagship store in New York City’s Times Square. In addition, the two companies are teaming up for co-marketing programs that will be tied primarily to major sporting events.
Warren Kornblum, Exec. V.P., Worldwide Marketing and Brand Management for Toys ‘R’ Us, said “The partnership with Pepsi provides Toys ‘R’ Us shoppers with unique opportunities that can’t be enjoyed at other retail stores.”
Toys ‘R’ Us and Pepsi recently forged their partnership by sponsoring of the Major League Soccer All-Star Balloting program.
Cereal Adventure Celebrates Grand Opening At Mall Of America
General Mills has opened “Cereal Adventure,” a new attraction at the Mall of America. From the Cheerios Play Park to the Wheaties Hall of Champions, this 16,000 sq. ft. site is designed to be the place where your favorite cereal comes to life.
Bursting with bright colors and larger than life characters, Cereal Adventure features a wide range of activities and areas of discovery. “We spent a lot of time creating Cereal Adventure, ensuring that it would be a great experience for kids and their families,” said Ami Miesner, President of General Mills Entertainment. “It is a playful, interactive learning experience where kids can immerse themselves in the exciting world of cereal, from learning how it’s made to creating their very own cereal brand.”
Just minutes from General Mills’ corporate headquarters, Cereal Adventure is located at Mall of America, the nation’s largest retail and entertainment complex.
Shea Inc., a Minneapolis-based architecture and design firm, developed all elements of the site, including graphic and environmental design, multimedia and visual merchandising.
Piggly Wiggly Prototype Supermarket Opens
Fresh Brand, recently opened its new flagship Piggly Wiggly supermarket in Sheboygan, WI, that will serve as a prototype for future Piggly Wiggly stores. “The store features a new concept in grocery store design and is an important component of our strategy to increase same store sales,” said Elwood Winn, CEO of Fresh Brands. “By offering a more convenient, attractive shopping environment, we believe we will attract more shoppers.”
The new store design features a circular motif with curved walls and ceilings and natural lighting from 10 skylights. Michael Houser, Exec. V.P./Chief Marketing Officer, Fresh Brands, said, “The most significant elements incorporate a fluid shopping design focused on a ‘fresh market’ approach to departmental merchandising. These departments, accented by a circular design and natural lighting, create a unique boutique store-within-a-store shopping experience.”
Women’s Well-Being Merchandising
The GMDC Educational Foundation released its newest study, “Women’s Well-Being Merchandising Strategies,” providing a framework for developing stores as destinations for gender-specific products and services.
A major component of the study relates to providing health and well-being information to women customers. The most important findings of the research included identifying five key needs women shoppers have expressed relative to retail stores: Create a female friendly environment; make shopping efficient; make available health information; focus on life-stage solutions; and provide products and services for “stolen moments.”
Addressing these five needs forms the basis of a merchandising strategy that prominently includes these product areas: greeting cards, floral, magazines, candles, exercise; beauty care-skincare, hair care, cosmetics, fragrances, oral care; personal hygiene, nutrition/wellness/prevention-vitamins, supplements, herbs, adult nutrition, food products; and otc’s, pharmaceuticals, screenings, self-care devices.
GMDC, Colorado Springs, CO, is a trade association representing GM, HBC and pharmacy products to the retail industry.
In-Store Ads In Cough/Cold Category
In-store advertising propelled strong sales growth in the cough/cold category in supermarkets, according to the study, “In-Store Advertising Becomes A Measured Medium,” undertaken by the Point-of-Purchase Advertising Institute (POPAI) with the Advertising Research Foundation.
Major increases in sales were realized in instances in which several different forms of P-O-P advertising were used to amplify key messages.
When tied into a standee, use of additional forms of P-O-P advertising generated heavy sales increases. For example: with incremental additions of P-O-P signage with brand messaging, tied also to a branded P-O-P display, sales increased by more than 35%; with incremental addition of just a branded P-O-P display, sales increased by 27%; with the incremental addition of P-O-P signage with brand messages, sales increased by 21%.
Ocean Spray Introduces White Cranberry Drinks
Ocean Spray has introduced the first-ever line of White Cranberry Juice Drinks including White Cranberry, White Cranberry & Strawberry and White Cranberry & Peach.
Harvested just a few weeks earlier than red cranberries, white cranberries are inherently lighter in color and deliver a smoother, milder taste.
Guinness Draught In Bottle Utilizes ‘Rocket Widget’
Guinness Bass Import Co. has launched Guinness Draught in a Bottle. The new Guinness package contains a ‘Rocket Widget’ that allows, for the first time, drinkers to enjoy authentic Draught Guinness straight from the bottle.
“Guinness Draught in a Bottle will now allow consumers to enjoy a cold Guinness anytime, anywhere, without having to worry about a pint glass,” said James Thompson, V.P. of Marketing at Guinness.
U.S. Smokeless Tobacco Introduces Revel
U.S. Smokeless Tobacco Co. has introduced Revel, which enables users to enjoy tobacco, anytime, anywhere they can’t smoke cigarettes. Users simply place a pack in their mouth to enjoy full tobacco satisfaction. P.O.S. promotions will support the launch.
Odwalla Introduces Glorious Morning Blend
Odwalla, Inc., makers of Odwalla and Samantha natural juices, has introduced Glorious Morning, a blend of pure squeezed orange juice and tart cranberries, fortified with Larch Arabinogalactan, Calcium, Magnesium, and Vitamin D. Arabinogalactan has been used for centuries as a source of fiber and an immune system enhancer.
Magical Jell-O Gelatin Introduced
Jell-O has introduced Magical Jell-O gelatin, a fruity, shimmery gelatin that will make eating gelatin even more fun. The new fruit-flavored Jell-O gelatins are clear and have the wonder of blue-star and yellow-moon mix-ins suspended throughout them. Two new flavors, Surprisin' Strawberry and Grape Sensation, have this cosmic new look.
McCormick Launches Gourmet Collection
McCormick & Co. has introduced McCormick Gourmet Collection, a line of 22 gourmet herbs, spices and blends. “More consumers are tasting ethnic dishes with great flavors at restaurants,” said Laurie Harrsen, Director, Consumer Affairs, McCormick. “With the new McCormick Gourmet Collection, consumers are able to add ethnic flavors to every day meals.”
Unique items in the line include wasabi, garam masala, and chipotle chile pepper.
Birds Eye Simply Grillin’ Is Introduced
To help football fans spice up their tailgating festivities, Birds Eye has introduced Simply Grillin’. Perfect for movable feasts, Simply Grillin’ is a convenient way to prepare and serve grilled vegetables. Packaged in a foil tray, the frozen vegetables go from the cooler to the grill in one simple step. Birds Eye Simply Grillin’ is available in four varieties.
Pro-Tect Plastics offers the Cadillac portable display system, featuring interchangeable graphics. The system’s interlocking modules can be used to create any size or configuration of display in minutes. With custom options including canopy and wheels, the Cadillac is designed for sampling and display applications, indoors or out. For more information, contact Pro-Tect Plastics, 675 Woodside Street, Fergus ON Canada N1M 2M4; (Tel) 705-526-1719, (Fax) 705-527-5961.
Paul Flum Ideas offers this cold drum sampling merchandiser, which applies to the walk-in cooler door with suction cups. Its vertical design allows for minimal interruption of the product on display behind it. For more information, contact Paul Flum Ideas, Inc., 11100 Linpage Place, St. Louis, MO 63132; (Tel) 314-423-9777, (Fax) 314-423-0420, (Web) www.paulflum.com.
Trade Fixtures, LLC, a subsidiary of Display Technologies, has introduced Horizontal Radeus Scoop Bins for bulk food merchandising. Injection-molded of polycarbonate, it is virtually unbreakable and features outstanding clarity. Only nine inches tall, these bins can be divided into two compartments for a maximum capacity of 60 products per four-foot section. They are designed to fit into Trade Fixtures’ merchandising systems. For more information, contact Trade Fixtures, 1501 Westpark Drive, Little Rock, AR 72204; (Tel) 800-872-3490, (Fax) 501-664-9253, (Web) www.tradefixtures.com.
T. M. Shea Products, Inc. offers its patent pending crystal clear plastic Gravity Feed Dispensers, which are custom made to order. These fixtures are ideal for boxed, bottled and bulk products for in-line and/or cross merchandising. The chutes have two-side tape, which is mounted on the back for back-to-back merchandising. A variety of brackets and arms are available from shelving and pallet racking to adjustable/fixed power arms for pegged sections. These displays can be pre-loaded for easy in-store installation. A variety of sign systems can be applied. For more information, contact T.M. Shea Products, 1343 Rochester Road, Troy, MI 48083; (Tel) 800-922-5233, (Fax) 248-589-1535, (Web) www.tmsheaproducts.com.
Miller Offers “Best Gift Of Season”
“The best gift of the season” is the theme of this year's dual-brand Miller Lite and Miller Genuine Draft holiday promotion. The on- and off-premise program features classic winter holiday scenes, with the two brands as the centerpiece.
Once again, this year's promotion helps raise money for United Cerebral Palsy. Miller will encourage consumer donations via holiday displays on- and off-premise.
“Our long-term relationship with United Cerebral Palsy has made a positive difference in the lives of thousands of people nationwide, and this holiday promotion has provided a popular forum to raise funds, while offering a festive, seasonal approach to increased beer sales,” said Barry Marek, Director, Brand Promotions.
Off-premise promotional materials include UCP display cards, case cards, danglers, basewrap, a holiday spectacular and case display kits. In addition, a “Holiday Essentials” coupon booklet features offers from Miller partners, including Oscar Mayer, Solo Cups, Lawry’s and the Pork Council.
Dr Pepper Runs Holiday Promo With Nintendo GameCube
Dr Pepper and Nintendo are collaborating on a promotion for the 2001 holiday season that will give Dr Pepper consumers a chance to instantly win a Nintendo GameCube system.
“Video gaming is a perfect fit with Dr Pepper's core 18- to 34-year-old consumers, and giving them a chance to win Nintendo’s newest system will make this holiday season more exciting than ever,” said Bev Sorensen, Dr Pepper Promotions Manager. “The Nintendo GameCube will be one of this year’s hot gift items, and we’re providing consumers with opportunities to get them free as prizes.”
Dr Pepper is supporting the promotion with a multi-million-dollar marketing effort. Point-of-sale materials include a 54-inch by 60-inch “display spectacular,” pole signs, shelf talkers, static clings, cold vault danglers, shelf intruders, header cards and a recliner rack for 2-liter bottles.
General Mills Cereals To Include Software
General Mills is offering Hasbro family game software including Monopoly Jr., Boggle, and Ultimate Yahtzee, on its cereal boxes. “We’ve taken cereal premiums to a whole new level,” said Pam Kermisch, Promotions Manager, General Mills.
The CD-ROMS are attached to boxes of Cheerios, Lucky Charms, Golden Grahams and Cinnamon Toast Crunch. Each CD-ROM is visible on the front of the cereal box, so consumers can easily collect all five games.
Foster’s Runs Holiday Promotion
It must be the holidays if there’s a wreath on the door and a “ridgie didgie” (that’s Australian for refrigerator) filled with Foster’s. That's the theme of this year's on- and off-premise “Australian for Wish List” promotion.
This year’s seasonal promotion is a consumer offer for a Foster’s branded mini-refrigerator and cross promotion opportunities with the Meridian line of wines from Beringer Wineries.
Promotional elements include display cards with tear pads, case cards with tear pads, and danglers.
Pete’s Wicked Ale Launches New Promo
Pete’s Brewing Co. has introduced a new line-up of Pete’s Wicked packaging, products and promotion programs.
The brand’s metamorphous begins with new packaging graphics and a streamlined portfolio of products including the flagship Wicked Ale, Strawberry Blonde, Oktoberfest, Winter Brew, Summer Brew, Red Rush Ale and Helles Lager.
Retailers will experience the new look of Pete’s Wicked through p.o.s displays in stores, bars and restaurants.
Pete’s Wicked Cap-Catcher display spectacular features a special bottle opener available as a mail-in purchase.
Kellogg's Cereal In a Cup Debuts With On-Counter Merchandising
The Kellogg's Cereal-in-a cup packaging is on view in a unique counter display that is part of a major initiative by Kellogg's to revamp the single serve category in food service locations. Kellogg's is replacing the cardboard box single serving with plastic cups and peelback lids. The convenience of the packaging drove the design of the display which showcases 36 units in limited space. According to Kellogg's representatives, the display is a key selling tool in "grab and go" environments. The display features an injection molded tray with 214 degree crescent shapes which holds the cup securely in place when the display is rotated. Trays which support each level of product can be rotated easily by consumers. A five-color graphics header reinforces Kellogg's brand awareness. The Kellogg's Cereal In a Cup Counter Display was created by Visual Marketing Inc., 154 W. Erie Street, Chicago, IL 60610.
Guinness World Records Corrugated Floor Stand
This display was produced to offer expanded merchandising for the world-famous Guinness World Record book into non-traditional mass markets. The displays were reinforced so all the books could be pre-packed into the displays minimizing retail set-up snafus. The display could hold over 60 lbs. of books. The unit was printed rubber plate back with gloss varnish. Displays were shipped along with an optional countertop unit for added exposure for the book and the results were quite successful. The Guinness World Records Corrugated Floor Stand was created by Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
Inflatable Coca Cola Can With Goal Post
As an Official Sponsor of Super Bowl, Coca Cola uses these eye-catching inflatables at the point of sale in supermarkets, c-stores and distribution centers across the country. The inflatable Coca Cola Can with Goal Post comes in two different sizes, 36" high and 72" high. Both are used to attract attention at the point of sales. These items are so successful that they are repeated year after year. The inflatables were created by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, NY 10577.
Iams Company Promotional Floor Display
The Iams Company wanted to increase sales of premium cat food in Latin and South America. They came up with a retail display package that includes Eukanuba Cat Food and a promotional give-away plus, soft cat. There are three different cats available. The packages were placed on a floor display. Both items featured direct print flexo. The Iams Company Promotional Floor Display was created by Archbold Container Corporation, 800 West Barr Road, P.O. Box 10, Archbold, OH 43501-0010
Sunrise Stock Wood Rack
This sturdy stock wood rack holds a good supply of the product and features a colorful header to provide brand recognition. The unit offers good support for the bottles and allows for convenient access to the product from both sides. The Sunrise Stock Wood Rack was created by Coastal Woodworks, P.O. Box 137, Nobleboro, ME 04555.
Colgate-Palmolive PDQ Promotional Merchandiser
This display was designed to highlight Colgate's children's toothbrushes and toothpaste by tying it in with a heavily promoted Disney movie launch. This merchandiser features character brushes and paste with a graphic tie in to the launch of Monsters, Inc. A corrugated floorstand with the same graphics was also produced as a companion piece. Based on past performance of this type of promotional display, placement of product and sales are expected to be very strong. The Colgate Palmolive Corrugated PDQ Promotional Merchandiser was created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Snack Food and Publication Display
The objective of this display was to develop a simple yet durable unit that combines complimentary products in a one high visibility unit. This #1011 wire display offers a simple yet striking design that allows a retailer to place snack foods and publications in one display. The display offers header and side signage and is powder coated white. This Snack Food and Publication Display was created by Kent Design & Manufacturing, 3522 Lousma Drive, Grand Rapids, MI 49548.
Red Cell Battery Display Merchandises Batteries From NASCAR
This Red Cell Battery Display packs a powerful punch with its fire engine red graphics. It features changeable information channels on three sides as well as the header. The wire and metal unit features an extended scanner bar that identifies product size and price. It rotates on its base and also contains hidden wheels. The Red Cell Battery display was created by Display Creations, Inc., 1970 Industrial Park Road, Brooklyn, NY 11207.
Oregon Chai Wire Display
Oregon Chai required a secondary placement display that would convey the quality of the product, in order to increase its brand presence in grocery and natural food stores nationwide. This display was created using a powder-coated wire steel frame with cold-rolled front steel plate, screened with one color. The header and side graphics were made of 4-color chip. Viking clips were used to attach the graphics to the frame. The eye-catching design with interchangeable graphics made effective use of the available retail real estate. The Oregon Chai Wire Display was created by Rapid Displays, 33195 Lewis Avenue, Union City, CA 94587.
The Luna “Moon” Wire Floor Rack
The Luna “Moon” Floor display is a custom designed wire floor rack with six blue powder-coated wire shelves. The display was designed to build brand awareness for the nutrition bars on the retail floor and the merchandiser was customized with five-color styrene side panels and a header featuring four-color graphics. The bold eye-catching graphics depict the brand's name and logo and each shelf was crafted with a “C” channel to accommodate interchangeable graphics in the field. The unit stands 66 inches tall and is 22 inches wide and 13 inches deep. The program also included a wire/metal Luna “Moon” counter display. The Luna “Moon” Wire Rack was created by Display Technologies, 111-04th Avenue, Collage Point, NY 11356.
Kellogg's Free Standing Wire Floor Display
This unit was designed to be placed in the milk aisle of grocery outlets to cross merchandise cereal and Poptarts. This free standing floor display is approximately 50" high by 36" wide by 18" deep with 1" square tubing uprights and four wire adjustable shelves. The unit is shoppable from both sides and features a vacuum formed two sided header mounted to the top, with adjustable graphics. The display is also supplied with screened side panels with exchangeable graphics. Increased sales were reported in both cereal and Poptarts resulting from the use of this display. The Kellogg's Free Standing Wire Floor Display was created by E-B Display, 1369 Sanders Avenue South West, Massillon, OH 44647.
Quick Back™Scan Hooks With Labeling
A new line of Quick Back™ Straight Entry Scan Hooks offers more versatility with labeling options for plain paper labels or traditional adhesive labels. The label holder styles can come from four popular mount systems including Flip Scan, FISH™ Tip, metal plate and Southern-Imperial-eight-angle styles. There is also a choice of color-coded plastic or embossed metal backplates. Straight entry allows easy insertion and removal of full or empty hooks in tight places, under shelves or within fully loaded displays. For more information, samples or a full color catalog, contact Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702.
Mattel Toys Wire Gravity Feed Sidekick
The Wire Gravity Feed Sidekick, (patent-pending) was created for Mattel Toys for its Magic 8 Ball. The display offers 3 vertical facings that easily and quickly mount to end-caps to create a power panel/sidekick. The 14" x 48" gravity feed end cap can be custom designed to fit specific product needs and is positioned as a permanent placement. Welded graphic plates can be positioned for POS graphics/signs. Custom display colors and sizes are available. The Mattel Toys Wire Gravity Feed Sidekick was created by T.M. Shea Products Inc., 1343 Rochester Road, Troy, MI 48083.
Dolly Madison/Interstate Brands Permanent Wire Display
Dolly Madison/Interstate Brands wanted a permanent display that would warehouse in a small package but could be easily set-up at store level. The riveted sign assures proper utilization. The wire K.D. display unfolds 12" D x 26" W x 45" H. It may be utilized as an aisle or end-cap merchandiser. The riveted sign is included in the above dimension. Three shelves are finished in an attractive contrasting color. The design allows for multiple product use by simply applying different sign graphics. The Dolly Madison/Interstate Brands Permanent Wire Display was created by Art Wire Works, 5401 W. 65th Street, Chicago, IL 60638.
Trio Wire Rack
This Trio Wire rack showcases the product at eye level. It measures 15" wide x 17" deep x 52" high. The display is constructed of wire and 1" steel tubing. Each bottle is suspended by the neck offering easy access and visual impact. The signage is integral to the display, utilizing a folding wire frame. The unit requires no assembly and is designed for economical shipment using common carriers. The Trio Wire Rack was designed and manufactured by Royal Display Corporation, 725 Main Street, Middletown, CT 06457.
This chalk board sign is used to promote and convey the authenticity of Tecate Beer in bars and restaurants featuring a Mexican theme. It is designed to enhance the establishments' ambiance while providing a convenient and attractive place to advertise in-house specials and featured items. Combining these two roles helps to insure prominent placement and build strong identity. The wooden signs was designed with a weathered look to resemble the top of an old packaging crate bearing the sales message “Hecho en Mexico” which reinforces Tecate's authentic Mexican origins. The graphics are screen printed on distressed wood. For more information, contact Heritage Sign & Display, 344 Industrial Drive, P.O. Box 158, Nesquehoning, PA 18240.
The Icehouse Neon Spectacular Sign was designed to replicate huge 20' x 60' Outdoor billboards placed in North Carolina. The sign supports the Icehouse image and heritage on a regional program for the Southeast, an important area for the brand's growth. The Icehouse logo and Plank Road Brewery are strong visuals, and the Brand wanted to see this in all their POS - litho, permanent and neon, including the tie-in with the regional billboard placement. Materials included molded rigid polyurethane foam background letters and house, vacuum formed ABS housing back, core and coil transformer, 9mm neon tubing, black powder coated custom fabricated metal frame support. For more information, contact MoldRite Products, Inc., N29W22870 Marjean Lane, Waukesha, WI 53186-1016.
This Glen Ellen Banner measures 2' x 5' and is a dye-sublimation heat transfer onto Poly-Poplin. It features hot knife edges with pockets sewn top and bottom. In addition to banners, the company offers tablecloths and textile collateral. Images are imprinted via digital output, screen-print or offset printing using dye-sublimation technology. For more information, contact Visual Textile Resource, 522 East 22nd Street, Patterson, NJ 07514.
Optimum Nutrition wanted different signs created for two of its product categories and one sign for its corporate identity. These were to be displayed from either their customer's ceiling systems or as a litho pole display. The signage system had to be user friendly and with set-up instructions. Merchandising Inventives, Inc., recommended its three-sided Triarama® mobile kit. This allowed them to market two product categories and its corporate identity on a mobile sign system from either the floor with a litho pole display or from the ceiling with its Hook & Cord™. For more information, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, Illinois 60085.
This Corona 12 Pack Paradise Sign was designed to effectively integrate the sun, fun in paradise imagery with the brand logo. The design focuses on the message and combines three dimensional screen printing, deep distortion vacuum forming with injection molded bottles to pop the artistic imagery from a realistic full size 12 pack carton and bottle. The three dimensional visual provides attention and connection of brand imagery with the logo at inside wall locations at on and off premise accounts. The sign helped achieve a 14% sales increase in sales of the brand this past year. For more information, contact KCS Industries, A Division of Array Marketing, 340 Maple Avenue, Hartland, Wisconsin 53029.
Pepsi-Cola saw the spirit of patriotism that has been sweeping the country since September 11. They created a series of banners which were made available to bottlers and national accounts people for distribution to their retail outlets. The Pepsi patriotic banners are 2' by 5' using premium 10 oz. Outdoor material. They are sewn and grommeted for long life. The banners feature the slogan, “United We Stand” and carry only a small Pepsi logo. The banners were designed and produced within a very short time period. For more information, contact International Patterns, 50 Inez Drive, Bay Shore, NY 11706.
3D Flexible Banners has been introduced by Albert Screenprint Inc. This patented process brings a new concept to the field. The 3D System allows logos, graphics and illustrations to be raised on poly banners. For more information on 3D Flexible Banners, contact Albert Screenprints Inc., 3704 Summit Road, P.O. Box 1041, Norton, OH 44203.
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