Display Launches ‘Squeeze’ By Reach ToothBrush
The Personal Products Company is using this interactive display to help launch the ‘Squeeze’ by Reach toothbrush line. Reach Squeeze flexes 50% more to reach twice as far behind hard-to-reach back teeth.
The display helps create a soft motion look and features an area where consumers can “squeeze” to see the toothbrush flex. The use of the black background wave flute creates a soft motion look and allows the product’s to stand out.
The pre-packed display ships as one piece if utilized in the powerwing mode. The addition of the base allows for greater flexibility for the store environment in creating the floorstand.
The ‘Squeeze’ by Reach Toothbrush Display was produced by Smurfit-Stone Display Group, headquartered in Sandston, VA.
Nestle Displays Abuelita Chocolate Drink Mix
Nestle wanted a display that would enhance sales while attracting new customers to try its Abuelita Authentic Mexican Chocolate Drink Mix.
This corrugated floor display can merchandise 80 hexagonal shaped packages of Nestle Abuelita. The display was engineered with vertical dividers that organize the shelves while creating the structural integrity to support the tremendous weight of the product (350 pounds). The corrugated structure was flood coated yellow and the shelf fronts were given red backgrounds with white printing to further grab the consumer’s attention. Four color litho graphics were die cut, mounted and installed on the display as lug-ons to create a 3-D effect.
This Nestle floor display was produced by Felbro, Inc., a p.o.p. firm, based in Los Angeles, CA.
New P.O.P. Recharges Gatorade Promotions
To promote Gatorade’s line of beverages, Tukaiz Communications, based in Franklin Park, IL, produced a Gatorade pricing decal and shelf dangler, which were distributed to grocery outlets and military bases throughout North America.
Tukaiz turned to Franklin Park, IL-based Transilwrap Co. as its source of printable plastics. The window decal was printed on Transilwrap’s Trans-Flex-Cast static cling vinyl. The shelf dangler was produced on Transalloy, which allows for sharper, more vibrant colors.
Reebok & Clearly Canadian Launch Sweepstakes
Reebok and Clearly Canadian Beverage Co. have launched “Get Fit To Win,” an instant win consumer sweepstakes. The promotion offers the chance to win one of three million prizes including a spa vacation at the Wyndham Bonadventure Resort & Spa, one year membership at 24 Hour Fitness and Reebok fitness items.
Reebok is partnering with Clearly Canadian to launch Reebok fitness water beverage bottles in convenience and grocery stores across the U.S. “This promotion allows us to further extend the Reebok brand name into grocery outlets,” said John Frascotti, Reebok’s Sr. V.P., Licensing and New Business.
The Get Fit to Win program is being supported by p.o.s., including posters and static clings that include tear off coupons for 15% off at Reebok outlet stores.
David Sunflower Seeds Displays Backpack Promotion
David Sunflower Seeds has conducted a special promotion offering a stylish backpack as a premium. David’s displays at retail outlets nationwide featured graphics and tear pads announcing the backpack offer. Consumers mail in three David UPC's and $29.99 to receive a branded rolling backpack.
“The backpack promotion is a great way to reach parents and students during the school year,” said Tina Larson, Promotions Manager for David, a brand of ConAgra Foods. “Perfect for the lunchbox and after-school snacking occasions, the David brand completes the back-to-school package for our young consumers.”
BDF Silky Shimmer Display Spurs Open Stock Sales
The Nivea Silky Shimmer Powerwing/Floorstand is designed to promote Shimmer Lotion, a new moisturizer product that provides a subtle shimmer to skin. The display is designed to spur open stock sales.
The Header and Powerwing are Litho Lam, E-flute, printed five colors plus UV coating. The display base is direct print flexo on E-flute, three colors plus aqueous varnish. Through the use of a standard 24" tall powerwing, with optional base and lug-on header, this display is versatile enough to fit structurally in any retail environment.
The display successfully combines flexo and litho printed components.
The Silky Shimmer Powerwing/Floorstand was created by Triangle Container of Philadelphia, PA.
Tylenol Floor Display Holds Large Product Quantity
McNeil Consumer Health Care, Canada, is using this attractive floor merchandiser to catch the attention of the consumer and hold a large quantity of product in a minimum amount of floor space.
The display’s bright red graphics and shape resemble that of a box of Tylenol, reinforcing brand identity.
This floor merchandiser is constructed of E-flute corrugated, printed 4 color UV with an overall clearcoat. Transparent scoops are made from .030 Symplastics.
A rerun of this display was produced just three weeks after it was released due to the positive feedback.
This unique Tylenol product merchandiser was created by Artisan Complete, Inc., a point-of-purchase display firm located in Markham, Ontario, Canada.
Eukanuba Display Offers Healthy Extras Dog Treats
Iams Pet Food Products is using this corrugated floor display to introduce the new Eukanuba brand packaging for the Healthy Extras Dog Treats.
The display features a full color litho-labeled header with direct print tray, shelves and base. The display graphics complement the product packaging.
The display was placed in retailers throughout Latin and South America and Asian Pacific countries, achieving 100% sell through.
This Eukanuba Healthy Extras Dog Treats display was produced by Archbold Container Corporation, a point-of-purchase display company located in Archbold, OH.
7-Eleven And South Beach Beverage Develop SoBe Gum
7-Eleven, South Beach Beverage Co. and Lotte U.S.A., have developed SoBe energy gum. The liquid-infused gum is available in three flavors: Energy, Power and Liz Blizz.
Derek Schmitt, Category Manager of confectionery, gum and mints for 7-Eleven, said, “We know our customers are SoBe fans, so it made sense to capitalize on that popularity across categories.”
The new SoBe Gum is an example of how a retailer and a manufacturer can work together to develop a new product idea that benefits both. Renee Coughlin, SoBe’s Sr. V.P., Marketing, said, “The new SoBe Gum extends SoBe’s reputation as an innovator in the functional food and beverage category, and it’s a perfect fit with 7-Eleven’s goal to have the most innovative, unique, top-quality products in the market available exclusively to its consumers.”
This is the first licensed product for the SoBe brand, and the company brings a unique attitude and functionality to the gum category. 7-Eleven had product exclusivity up until recently at 5,300 U.S. stores.
POPAI Issues Report On Convenience Store Shoppers
Convenience store shoppers recall in-store advertising more often when it communicates a special offer or retail price, according to (POPAI), Point-Of-Purchase Advertising International, based on data derived from its “Measured Medium” study on in-store advertising.
In the study’s supermarket phase, themed advertising such as the Super Bowl or summer picnics, was one of the most prominent forms audited. However, in the study’s c-store phase, only 26% of the ad messages were thematic, while “offer” and “retail savings” messages constituted almost 36% of all ads in c-stores. The “offer” and “savings” messages generated higher recall in c-stores, suggesting that supermarket shoppers have more time to absorb sophisticated marketing messages (which require the kind of space that supermarkets have). Consequently, POPAI recommends that advertisers whose campaigns appear in c-stores should focus on simple, concise messages easily grasped by the hurried c-store shopper.
Consumers Shifting Spending To Supercenters
While consumers are shifting spending to supercenters, they still prefer to purchase meat and produce from the grocery store, according to Information Resources, Inc. in its new study on Channel Differentiation.
Key findings of the study include: Supercenters gained roughly five million new customers in 2001, cannibalizing both shopping trips and dollars spent at the grocery outlet. However, consumers expressed a clear preference for grocery stores’ meat and produce departments. 54% of shoppers said they prefer the convenience of getting all their shopping done under one roof. However, convenience means different things to different people. Supercenter shoppers find convenience in getting the low prices on a wide variety of products, without going to multiple stores. Alternatively, less price conscious consumers find convenience in shopping the grocery/drug combination store closest to home where they can pick up food and health/beauty products in the same trip and minimize the total time invested in shopping. Out of 18 store attributes, convenient store location was rated most important to grocery shoppers, because of the frequency of trips, 1-2 times per week, and their desire to get fresh and frozen foods home quickly. Consumers’ primary expectation of mass merchandisers is good value.
Survey Shows Home Cooked Meals Could Become A Thing Of The Past
Most parents with small children are replacing home cooked meals with takeout and prepared foods. According to a survey conducted by Madison Direct Marketing, 82% of parents with kids under five report their families eat takeout or delivered meals at home at least a few times per month. Two-fifths of them, or 33% of all parents with kids under 5, say they serve takeout or delivered food at least a few times per week.
These households are also big fans of semi-prepared meals from supermarkets and specialty food stores. 75% of parents with kids under five are serving these easier-to-prepare meals at least a few times per month. Half of those, or 37% of parents with small children, do so at least a few times per week. With 92% feeling they have less free time than before they had kids, it’s no wonder these parents are turning to takeout, delivered food, and semi-prepared meals.
Sales Of Nutraceuticals To Exceed $22 Billion In 2006
Nutraceuticals, those food and beverage additives that claim to help prevent or treat a medical problem, have exploded in popularity and are now enhancing products once considered unhealthy, according to a newly published Packaged Facts report available at MarketResearch.com. Virtually every product now has the potential to be reformulated as a nutraceutical food including alcoholic beverages, candies and desserts.
In the last year, several new products in the meat, water, and candy categories have been introduced with nutraceutical positioning. While regulatory complications may hinder the rapid development of some new products, sales of nutraceuticals reached $17.2 billion in 2001, up from $16.5 billion in 2000, and are expected to exceed $22 billion by 2006, according to The U.S. Market for Nutraceutical Foods and Beverages report.
Don Montuori, Acquisition Editor for Packaged Facts, said, “We have already seen meats with cholesterol-lowering properties, such as stanol ester, and the market innovation does not look like it will stop there.”
Valassis Spotlights Typical Coupon Shopper
Valassis, Inc., and Connective Media have issued a Consumer Navigator report, identifying characteristics of coupon shoppers.
The study found that coupon shoppers are stable, big spenders: 48% of coupon shoppers have a household income of more than $50,000; 28% spend $120+ in an average week on groceries; 58% use their coupons at grocery stores and 63% of coupon shoppers are married. Coupon shoppers are also well educated: 38% have either an Associates, Bachelors or Post Graduate degree; 56% are book lovers; 72% read the newspaper and 48% get coupons from the color coupon booklet distributed in Sunday newspapers.
Sales Promotion Found To Improve Shopping Experience
Promotion marketing results in significant contributions to the corporate bottom line and that, executed strategically, promotion builds brand equity, increases retail traffic, and drives sales of both products and services, according to the results of The Promotion Marketing Association's (PMA) study, “Promotion, Brand Building and Corporate Performance.”
Among the key findings: Promotions contribute to shopping enjoyment providing both measurable pleasurable benefits and utilitarian benefits. Promotion activity is an integral part of the shopping experience and is positively related to consumer satisfaction with retail stores. Consumers of all incomes participate in and enjoy promotions. Many consumers who are loyal to a brand also respond positively to its promotions. Promotions contribute greatly to overall brand experience. Promotions serve as a point of differentiation that can help a brand stand out in a category.
“One of the most interesting findings is that all types of consumers participate in promotions, regardless of their income or spending habits,” said Frank Mulhern of the Integrated Marketing Communications Department at Northwestern University, which conducted the study. “In fact, our research indicates that 20-35% of all consumer purchases are tied to some kind of promotion. This speaks to the level at which promotions can be effective-not only in attracting new customers but also in retaining those brand loyal customers known to contribute to a company’s profitability.”
dnL Soft Drink Introduced
Dr Pepper/Seven Up, Inc., has introduced a new full-flavored, carbonated soft drink called dnL, targeted to teens and young adults. Being the “upside-down” 7 UP, the new product is bright green in color, includes caffeine and features a blend of fruit flavors.
Marketing support for dnL includes non-traditional grassroots marketing programs, point-of-sale materials, and sampling initiatives incorporating an “upside-down” theme.
Anheuser-Busch Rolls Out Michelob ULTRA
Anheuser-Busch is launching its new low-carbohydrate beer, Michelob ULTRA nationwide. Michelob ULTRA has just 2.6 grams of carbohydrates per 12-oz. serving.
“Michelob ULTRA is a great tasting light lager for consumers interested in a beer with lower carbohydrates and calories” said Pat McGauley, Director, High End Brands.
Frito-Lay Introduces Reduced Fat Salty Snacks
Frito-Lay is eliminating transfats from its Doritos, Tostitos, and Cheetos snack products in 2003. The Company is eliminating the hydrogenated oils and converting to corn oil, a transfat-free oil, in the production of its salty snack products. Frito-Lay is also introducing Lay’s Reduced Fat chips and Cheetos Reduced Fat snacks.
Hefty Zoo Pals Plates Deliver Novelty
Hefty has introduced Zoo Pals Paper Plates, featuring animal-themed plates with distinctive dipping wells to add enjoyment to everyday meals and snacks.
The line includes more than 50 different brightly colored animal plates, each with distinctive ears, eyes, paws or fins serving as novel dipping wells for sauces. Designed to appeal to mms with younger children, Hefty Zoo Pals plates help keep kids engaged in their food and offer moms value and convenience.
Tropicana Introduces Kids Orange Juice
Tropicana has introduced Pure Premium Healthy Kids, fortified with vitamins A and E, calcium plus vitamin C and other nutrients in orange juice.
“Moms told us they were concerned about building strong bones and maintaining kids health on a day-to-day basis,” said Lynne Vandeveer, Sr. Marketing Manager for Pure Premium. “But, the juice has to taste great in order to pass the kid test.”
Wrigley Introduces Eclipse Flash Strips
The Wm. Wrigley Jr. Co. has introduced Eclipse Flash Strips into the projected $300 million breath strip category. Wrigley is supporting the launch with “Beyond Breath,” a more than $50 million integrated marketing campaign.
“With this multi-faceted campaign, we’re confident that Flash Strips will build on the Eclipse brand’s already significant equity, making it Wrigley’s first ever cross-category mega brand,” said Kathryn Olson, V.P. U.S. Consumer Marketing.
Got Milk? Caramels Candy Introduced
Got Milk? Caramels are a new line of nutritional candies manufactured by Sherwood Brands under license from the California Milk Processor Board. The buttery-tasting caramels, fortified with low fat milk, calcium, iron and vitamins A, C, D and E, bring the Got Milk? campaign alive in an exciting new snack.
Outwater Plastics Industries offers standard binning strip and “baby” binning strip. These vacuum formed, slotted plastic strips accept dividers of various materials to easily and inexpensively enable end users to make horizontal and vertical partitions and dividers for displays in which merchandise must be separated. Available with or without adhesive backing in black, white, ivory, or clear styrene, both formats of binning strip can be easily cut to any length required. For more information, contact Outwater Plastics, 4 Passaic St., Wood-Ridge, NJ 07075; (Tel) 888-772-1400 (catalog requests), 800-631-8375 (sales), (Web) www.outwater.com.
Trion Industries, has introduced the EWT Shelf Works system, an expandable wire tray system designed for wire shelving. It mounts via a proprietary pushbutton/front rail system as well as by ordinary wire ties and as a freestanding unit. The system takes up virtually no additional vertical space. Powder coated galvanized wire with touch Celcon plastic adaptors offer both economy and long life in harsh environments. The open wire design sheds dust and dirt, and promotes air circulation making the EWT well suited for cooler and freezer applications. The system adjusts from 5" to 12" wide facings to accommodate any shape package. For more information, contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702; (Tel) 800-444-HOOK, (Fax) 570-823-4080; (Web Site) www.trionind.com.
MagneCorp. introduces the Sign-EEZ, a ladderless system for hanging multi-suspension ceiling signs. It allows for multi-suspension signs to be hung from open ceilings and turned in any direction, without ladders or lifts using the Sign-EEZ telescopic pole. Similar components are also offered for grid and flatwall ceilings. For more information, contact MagneCorp, Inc., 1920 Annapolis Lane N., Minneapolis, MN 55441; (Tel) 763-383-1400, (Fax) 763-383-1500, (Web) www.magnecorp.com.
Dr Pepper Promo.Ties-In With Release Of ‘Spider-Man’ DVD
Dr Pepper is joining forces with Columbia TriStar Home Entertainment this holiday season for a tie-into the DVD release of “Spider-Man.” Consumers can instantly win Spider-Man DVDs by looking behind the label of specially marked packages of Dr Pepper. The promotion builds on Dr Pepper & Sony Pictures’ “Spider-Man” movie promotion earlier this year.
Dr Pepper is providing promotion details with a TV campaign and special p.o.s. materials.
Coca-Cola Promotion Ties Into New Harry Potter Movie
Coca-Cola has announced the “Catch The Golden Snitch And Win” promotion, tied into Warner Bros. Pictures’ “Harry Potter and the Chamber of Secrets.”
During the promotion, every multi-pack of Coca-Cola classic and caffeine free Coca-Cola classic will contain a collectible game card featuring images of favorite Harry Potter movie characters. People that find the “Golden Snitch” on a game card get either a $5 movie certificate or might win one of 10 trips to London. Bottle caps on .5-liter, 2-liter and 3-liter products also will offer the chance to win these prizes.
Colorful Harry Potter-themed displays will decorate supermarket aisles. Special television and radio ads, as well as special internet programming, will also support the promotion.
Baxter Promotes Water Supplement Line
Baxter International Inc. has launched Pulse, a line of water + nutrients supplements, addressing key nutritional needs of Baby Boomers.
To help make consumers aware of this new targeted nutritional supplement line, Baxter launched a mobile truck tour and set up sampling booths at various venues and retail establishments.
The tour was conducted for Baxter International by Marketing Werks, a Chicago-based sales promotion and mobile marketing firm.
7 UP Promotion Ties Into New James Bond Film
7 UP has launched a promotion tying into its sponsorship of the James Bond film “Die Another Day.” The grand prize winner will be named “Agent 007 UP” and embark on a secret mission to London to capture a $25,000 bank account and deplete the funds in 72 hours. Consumers will also have the chance to win Agent 007 UP gadget packets that include seven James Bond films and a portable DVD player. “James Bond is widely recognized with the 7 UP target audience,” said Kelli Freeman, Director, Brand Marketing for 7 UP.
The promotion is supported with p.o.s. materials such as pole signs, static clings, motion display spectaculars and standees.
Display Offers Sports Performance Drinks
PacificHealth Laboratories has introduced a permanent display that contains all of its sports performance drinks including the new Accelerade sports drink and Endurox R4 recovery drink.
The company is using the display to expand distribution of its sports drinks into food, drug and mass retailers.
Dasani Runs ‘Hidden Message’ Promotion
Dasani, a bottled water brand of The Coca-Cola Company, is introducing “Dasani Difference” in markets across the Northeast with specially-hidden messages behind the product labels designed to make people smile.
“We pride ourselves as a brand that strives to offer something special to our consumers,” said Ron Magliocco, Dasani Brand Manager, Northeast region. “The Dasani Difference program is a way to give people a little bonus, a surprise, with their water. It’s encouraging people to treat themselves well every day.”
The program is supported with point-of-sale materials suggesting that shoppers “Unwrap Today’s Potential” by pulling back their Dasani label and trying out the hidden message. An internet bulletin board site will enable consumers to suggest hidden messages.
General Mills Offers First Free Audiobook CD On Cereal Boxes
General Mills has joined forces with Simon & Schuster Audio for a promotion that features Stephen Covey’s bestseller, “The 7 Habits of Highly Effective People.”
This free on-pack offer is a first in the category and can be found on a banded pack of General Mills’ Oatmeal Crisp Raisin and Basic 4 cereals. Additional General Mills’cereals will include a free mail-in offer for Simon & Schuster audiobook titles.
Pete’s Wicked Ale Runs Halloween Promotion
Pete’s Brewing recently joined forces with Lion’s Gate Entertainment, Spencer Gifts and Geffen Records to feature rock superstar Rob Zombie in a multi-faceted sales promotion for this Halloween.
In support of the promotion, Pete’s Wicked Ale energized stores and bars with an array of p.o.s. materials including a six-foot tall Rob Zombie cutout with eyes that “watch you” as a consumer passes by, along with header cards, danglers, static clings, banners, table tents and coasters. The displays are headlined, “The Wicked Will Get You.
Header cards incorporate a tear pad with exclusive Spencer Gifts offers good for rebates on Spencer’s merchandise and an interactive CD-ROM featuring Rob Zombie’s music.
Pete’s Wicked Ale is sending the national sweepstakes winner to see Rob Zombie’s House of 1000 Corpses movie premier.
XXL Cookie Display
One Source Marketing, a division of Rich Products, commissioned this display to promote its extra large cookies in stores across the nation. The durable XXL unit was designed to be self-serving, and has the addition of a bag holder for easy accessibility by customers. Each side of the display was screen printed in-house to add to the display’s appearance and aids in developing brand recognition of the XXL products. An initial order of 1500 units was shipped in custom-re-shippable packaging across the country, with re-orders following throughout the year. The Rich Products Acrylic XXL Cookie Display was manufactured by Creative Plastics, 240 Rano Street, Buffalo, NY 14207.
Promotional Displays From Stock
Art-Phyl Creations offers a wide variety of promotional merchandisers and P.O.P. displays manufactured at its high-tech factory in Miami, Florida. Five difference types of strip merchandisers are offered in both plastic and wire, plastic-j-hooks, shelf extenders, wire and plastics peghooks and a large variety of stock floor and counter units. For more information, contact Art-Phyl Creations, 16250 NW 48 Avenue, Miami, FL 33014.
New Stock Corrugated Displays
Merchandising Inventives, Inc. has introduced new stock corrugated floor and counter displays to its expanding line of P.O.P. solutions. This SDF-100 is a 4-shelf floor display that can be converted into a side kick display by attaching power wing clips to slots in the back of the display. The shelves are sized 13.5" wide x 4.75" deep. It comes individually packaged in a bookfold box. A header card is included. The unit is made of 200# B-flute, oyster white corrugated and is Wal-Mart approved. For more information on new stock corrugated displays for promotional use, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, IL 60085.
San J International Outdoor Grill Display
This display was designed to emulate an outdoor grill for a real and eye-appealing look, to promote the products identity and encourage impulse buying. Simple, yet effective graphics used just three colors to produce the multi-color, life-like display. The set-up for the retailer involved simply attaching the grill lid, which served as a header, to the tray. A San J International representative loaded the product which was shipped separately. The small footprint of the display provided flexibility as it could be moved to any location within the store to promote customized cross-selling opportunities. The San J International Outdoor Grill Display was created by Smurfit-Stone Display Group, 5200 Anthony Road, Sandston, Virginia 23150.
Procter and Gamble Inflatable Replicas
Procter and Gamble wanted to feature its Tide and Downy products in a big way in supermarkets across the country. Inflatable replicas of shirts and pants were strung on a clothes line across the shopping aisle which led consumers to the Tide and Downy products. These Procter and Gamble inflatable replicas were manufactured and designed by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, New York, NY 10577.
Seeds of Change Organic Foods Display
This display, constructed of wood,merchandises the Seeds Of Change line of organic food products. The display presents an image of quality using the warmth and beauty of natural wood. Graphics on the display header and on the sides of the display complement the line’s packaging. The Seeds of Change Display was created by Coastal Woodworks Display, P.O. Box 137, Nobleboro, ME 04555.
Tony’s Pole Topper Display
This display was created to cross merchandise Tony’s Pizza with the movie “Spy Kids 2 - The Island Of Lost Dreams.” This 4 color Pole Topper features L.E.D. lights to simulate a movie marquee. The header attaches to poles for a standee, or with magnets on metal surfaces, or suction cups to flat surfaces. Tony’s Pole Topper Display was created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
BBF Nivea Visage Cleanser Powerwing/Floorstand
This display launched a new line of skin cleansers. This is a unique product that cleanses the skin and also adapts to specific needs by leaving behind moisturizing agents. The powerwing/floorstand offers six examples of each of three formulas, as well as brochures describing the attributes and applications for each. The powerwing and inserts were all run in one form, which was a major contributor to keeping the unit cost effective while maintaining an upscale appearance. The display base is optional so that the unit could be displayed in a wire cage as on the floorstand base. The BDF Nivea Visage Cleanser Powerwing/Floorstand was created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134.
Mentos “Lemons to Lemonade” Promotion Lemonade Stand Display
This display enabled Perfetti Van Melle to get a larger quantity of product on the retailer floor. It helped to reinforce Mentos' brand equity with consumers. The results from this display exceeded expectations. Approximately 6,000 displays were shipped to major customers. The Lemonade Stand Display was created by Linpac Display Inc., 810 S. Washington St., Tullahoma, TN 37388.
Aquafina Base Wrap
This unique Base Wrap for Aquafina was printed two sided and die cut with a perf-on 10 pt. Stock. It was printed and die cut in line, one pass, in full four color process with a UV coating on both sides. The basewrap was 12" in height with a 24" repeat and length of 25' for a quantity run of 3,000 rolls. Two other versions were printed one sided as well. The Aquafina Base Wrap was created by Proprint Services Inc., 5621 Finch Avenue East, Ste. 5, Toronto, Ontario, Canada M1B 2T9.
Coca-Cola Christmas Display
Coca-Cola is using this Christmas tree display to gain incremental off-shelf display space during the important Christmas selling season. This display holds 120 bottles of almost all sizes and shapes from 12 oz to 3 liters. The display is extremely space efficient, occupying just 4 1/2’ wide by 7 1/2’ high. It breaks down for cost effective shipping and storage each year. This display was created by Houston Wire Works, 18333 Egret Bay Boulevard, Houston, TX 77053.
POP Tart Overload Merchandiser
This display was designed to produce a heavy duty permanent mobile merchandiser to accommodate several hundred units of 8 ct and 12 ct POP Tarts. This display retains the Kellogg look and quality of more aesthetic merchandisers. It allows for product to be easily shopped from three sides. It was designed to position as an end aisle or free standing unit. Through the use of the steel tube and heavy gage wire, coupled with precise engineering of support cantilevers, this mobile unit achieved the goal of merchandising this unusually heavy load. Four color graphics on styrene were utilized on the side and head. The open angle side allows for 3-sided shoppability. The POP Tart Overload Merchandiser was created by Kent Design & Manufacturing, 3522 Lousma Drive, SE, Grand Rapids, MI 49548.
Marketing Impact Limited offers the Universal Shelf Sign, a multi-use signholder which holds signs approximately 2" x 6". The signholder functions self standing, mounted to a price channel, mounted to a rack or bin, mounted under an end-cap. This system was developed for a national drug chain. The objective was for a single piece that could be used in as many applications as possible. The results include a cost savings of 72% and replacement of eight separate signholder accessories with this one which accomplished what the others all did combined. For more information, contact Marketing Impact Limited, 55 Administration Road, Unit 7, Concord, Ontario, Canada L4K 4G9.
Pepsi-Doritos featured a cross promotion using this ceiling sign, called a Ceiling Breakthrough. The Ceiling Breakthrough achieved placement in difficult to obtain space in c-stores. The sign may be viewed from either side to reinforce the break-through idea. The piece was popular with retailers because it promoted two leading brands and helped to drive sales. For more information, contact Proprint Services Inc. 5621 Finch Avenue East, Ste. 5, Toronto, Ontario Canada M1B 2T9.
Pepsi wanted to capitalize on its relationship with slugger Sammy Sosa, and his statute in his home country, the Dominican Republic. Pepsi used a patented Matrix photo towel from 3 Strikes as a functional, eye-catching point-of-sale banner. The banners highlighted a special promotion offering collectible T-shirts packed into randomly seeded Pepsi bottles in vending machines. After the promotion, the photo towel banners were popular premiums for the retail channel, which is dominated by smaller stores and bodegas. These Matrix Display System photo towel banners are available from 3 Strikes Activation, 25 Crescent Street, Stamford, CT 06906.
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