Starbucks & Kraft Introduce Interactive Display Unit
Starbucks Coffee Co. and Kraft Foods, Starbucks’ grocery sales partner, recently introduced the Starbucks Interactive Unit (SIU), a touch-screen display to give grocery consumers insight on the best way to enjoy Starbucks coffee at home. The SIU will be featured in 4,000 grocery stores per year for eight to twelve week rotations.
The SIU’s touch-screen allows consumers to navigate through content areas such as, “Our Coffees,” “The Starbucks Difference,” and “Taste Matcher.” “Taste Matcher” shows consumers which Starbucks coffees best fit their individual tastes. The interactive experience is further enhanced with full-motion video and music.
Dave Sachs, Category Business Director, Kraft Foods, said, “In supermarket tests, the Starbucks Interactive Unit increased shopper visits to our shelf by 200 percent.”
The SIU was engineered by Netkey, Inc., Branford, CT. The Guild Group, White Plains, NY, worked with Starbucks and Kraft to develop the look and content of the interactive display.
Coca-Cola Expands OBM XT Merchandising Program
The Coca-Cola Co. is rolling out its OBM XT retail display initiative, which leverages occasion-based messaging to drive category growth at the point-of-purchase. OBM XT, which stands for Occasion Based Marketing-Extra, forms an emotional connection with consumers around the occasion they would buy for, linked to key volume periods such as the Christmas selling season or the Superbowl.
Seasonal graphics, which are changed four times a year, feature family and friends getting together and enjoying special times with Coca-Coca brands. Display graphics can be customized for the retailer based on customer demographics, such as targeting the Hispanic market.
A range of display sizes meet different store marketing needs. Cross-merchandising functionality is built into the displays.
“The program appeals to retailers looking for ways to drive incremental sales and total soft drink category sales,” said Steve Hyland, Director of Retail Business Solutions, The Coca-Cola Company. “Our marketing objective was to communicate to consumers in a unique way and by occasion.”
‘Fatigued To Fantastic’ Life-Sized Standee
Enzymatic Therapy is using this display to promote its natural products geared towards women’s health. It features a life-sized standee of a woman “towering” over a skyline to draw attention to the products on display. The headline is “Live Large and Recharged With Fatigued To Fantastic.”
The display, which can be used without the standee, also contains a brochure pocket and an additional lug-on.
The Fatigued To Fantastic display was produced by Great Lakes Packaging, a point-of-purchase display firm based in Germantown, WI.
Beiersdorf's ‘Everyday’ Series On Display
This powerwing/floorstand displays Silky Shimmer Lotion and Skin Firming Lotion from Beiersdorf's “Everyday” series. The display’s objective is to offer the consumer moisturizing and skin enhancing lotions in the same vehicle.
The look of the display is reasonably upscale, even though the materials and processes are cost effective. The wing and base are one color plus varnish, direct print flexo. The header is five colors plus aqueous varnish. For the retailer, this display offers maximum flexibility in that it can function as a floorstand or powerwing. Every display promotes the concept of using both products in a “Step 1” and “Step 2” process.
This Beiersdorf “Everyday” series display was created by Menasha Display Group, a a p.o.p. display firm based in Philadelphia, PA.
Rainier Beer Conducts Ragtop Sweepstakes
When the Rainier Brewing Company needed to update the packaging for its flagship brand, Rainier Beer, it turned to Object 9, a Baton Rouge, LA-based design firm. Rainier expanded the introduction of the new packaging in its “Ragtop Sweepstakes,” offering a Cadillac Deville convertible as a grand prize.
Washington’s famous Mt. Rainier, for which the beer Is named and retro Rainier beer materials served as the inspiration for the new logo, packaging design and promotion.
Ralphs Promotes Cerveza Caguama Beer
Ralphs grocery chain is promoting its Corporate Label Import Beer, Cerveza Caguama, nicknamed, “The Turtle Beer,” with SmartSource Floortalk from News America Marketing, New York City, a division of News Corporation.
The billboard-sized and strategically placed floor advertisements, headlined, “ I Wanna Caguama. Got Ice? will attract customers’ attention to Kroger’s best-selling private label beer throughout Ralphs, the Western Division grocery stores of The Kroger Company. The floor ads also call attention to Cerveza Caguama’s unique cooler pack.
“The promotion captures a timely opportunity to entice customers at the point of decision making,” said Cory Stauder, National Sales Manager for G.K. Skaggs, Inc., the Irvine, CA-based importer of the Mexican Style Lager Beer exclusively for Kroger.
Talus Conducts “Message In The Bottle Promotion”
Talus, the California winery, is conducting a “Message in the Bottle” promotion, whereby Talus drinkers who find a purple cork in a bottle win a custom passport holder and the chance to win one of five Grand Prizes: an 8-day cruise for two to the Greek Islands on First European Cruise Lines.
“The idea behind the Message in a Bottle Sweepstakes is to add an element of surprise - the purple cork - to an otherwise wonderfully consistent experience,” said Don Enos, Talus Brand Manager.
The Talus Message in a Bottle promotion will be supported with colorful retail case displays.
Moretti Runs ‘OH, For The Love Of Moretti’ Promo
Moretti Italian pilsner is offering consumers the opportunity to save money as they take home their favorite pizza and have the chance to win a trip to Las Vegas by entering the Moretti Vegas Sweepstakes.
Fun, eye-catching point of sale case stackers, shelf talkers, instant redeemable coupons and base wrap accompany the promotion.
“This second wave of the OH, for the love of Moretti! campaign further defines the look of the Moretti brand and gives it a unique voice to cut through the clutter of the beer marketplace,” said Donal O’Sullivan, Marketing Manager for Moretti Brands. “It focuses on the unique place that Moretti occupies as the original Italian pilsner and designator of premium occasions. There is no better accompaniment for Italian food than a Moretti.”
Moretti Italian beer is imported and marketed in the U.S. by Fischer Beverages International, based in White Plains, NY.
P&G & Pharmavite Launch OLAY Vitamins For Women
Procter & Gamble’s facial moisturizer and cleanser brand OLAY and Pharmavite, a leading vitamin manufacturer, have launched OLAY Vitamins. The affordably priced cosmeceutical line available at mass market retailers is formulated to address women’s inner health and outer beauty needs.
OLAY Vitamins consist of two sublines--seven Beauty Nutrients for skin health/appearance and eight Wellness Nutrients to support a woman’s inner health needs. OLAY Beauty Nutrients support skin structure renewal and cell renewal, and include antioxidants, which are the skin’s best defense against premature aging.
OLAY Vitamins are on display in the vitamin aisle at food, drug, mass, and club stores.
Health On Hand Displays Pocket Health Organizers
Health On Hand has launched a new line of Pocket Health Organizers to help people keep track of critical health information. The organizers serve as reminders of important tests and screenings, necessary vaccinations and information about medications and treatments.
“It sounds so simple,” said Director of Product Development, Taylor Grant. “The fact is, most people know more about their car than they do about their own health. Car dealers tell you when you should have your oil changed, but no one notifies you about your child’s next immunization.”
Health On Hand Pocket Organizers fit in a pocket or purse so they can be conveniently taken anywhere. These organizers are available in Asthma, Diabetes, Cholesterol, Blood Pressure, Weight Control, Kid’s Health and other versions to help manage chronic conditions. An acrylic counter unit displays the Pocket Health Organizers, which are sold in drug, grocery and book stores.
Try-Foods Features Interactive Display In Wine Aisle
Try-Foods International is using Maitland, FL-based Real Digital Media’s MPX-1 Multimedia Player as an interactive display system in the wine aisle of supermarkets.
Kevin Dunleavy, Exec. V.P., Try-Foods International, said, “Shoppers who are confused by the wide selection of wines that a supermarket offers, scan the bar-code at the bottom of the bottle into RDM’s interactive kiosk and instantly see a description of that wine, view its rating, and get advice on which cheeses, crackers, snacks and other foods go well with that selection. Supermarket managers expect that consumers who use the kiosk will be more satisfied with their purchase, have shopping carts that are filled with higher margin items, and return to that store when more wine is on their shopping list.”
The MPX-1 Multimedia Player is a solid-state, commercial-grade, IP- addressable, video and audio player. Individual players can receive location specific content through remote downloads.
Royal Farms Installs Interactive Kiosk
Foodservice sales increased by 20% at Royal Farm Stores after installing kiosk-based ordering systems developed by InterMedia Kiosks in all itsstore locations throughout Delaware, Maryland and Virginia.
Customers can order a variety of foodservice items by using the kiosk’s touch-screen program. The kiosks have enabled Royals Farms to increase average order size and speed of service.
“The kiosks build sales and reduce costs because all kitchen labor energies are focused on preparing the order rather than taking it,” said John Kemp, Executive Vice President for Royal Farms.
The kiosks were created by InterMedia Kiosks, based in Owings Mills, MD.
Basic Organics Debuts Rx Balance Display
Basic Organics of Columbus, OH, has developed a line of supplements called Rx Balance that is specifically formulated with vitamins and minerals to be taken with eight of the most commonly prescribed drug classes: blood pressure regulators, gastro-intestinal medications, cholesterol drugs, anti-depressants, antibiotics, anti-inflammatory medicines, oral contraceptives, and hormone replacement therapies.
This Rx Balance Nutrient Depletion Support Center advises consumers on what vitamins and mineral dietary supplements to use when taking a prescription drug.
This acrylic gravity fed display features a free brochure holder.
Albertsons Opens First Hispanic Format Store In San Diego
Albertsons has opened its first Hispanic format, full-service ‘Super Saver’ store in the San Diego area. “Our Super Saver stores better serve our Hispanic customer base by providing authentic products and specialized services at competitive prices,” said Dave Simonson, Albertsons Southern California Div. President.
Albertsons has been expanding its ethnic food variety over the past few years. Super Saver takes Albertsons' commitment to neighborhood marketing to the next level through enhanced service and fresh departments and bi-lingual ads, in-store signage and associates.
Super Saver will provide authentic merchandise and made-to-order products including Nopales, tomatillas, an enhanced variety of chiles, peppers and fruits. The Carniceria is piled high with marinated meats including milenesa, carne asada and tripe.
Payless ShoeSource Express Opens In Grocery Stores
The first Payless ShoeSource Express store in a grocery store has opened at the new 78,000-sq. ft. HEB grocery store in Laredo, TX. John Haugh, Chief Marketing Officer for Payless ShoeSource, said, “This is the first time we’ve executed a full store-within-store setup in a grocery store. Consumers will appreciate the convenience this approach delivers.”
The new Payless ShoeSource Express in HEB is a 700-sq. ft. store featuring women’s and kids’ products to match the grocery shopping demographic. Payless ShoeSource Express stores offer a subset of the seasonal collection found in a full-scale Payless store.
Supermarket Pharmacies Expanding
Supermarket pharmacies continued to experience the fastest retail pharmacy growth rate in 2002, according to a new Food Marketing Institute (FMI) study on the Supermarket Pharmacy. The number of supermarket pharmacies increased 3% last year to 9,537 - nearly 18% of the retail pharmacy marketplace. Survey participants project that the number of outlets will increase an additional 8.6% this year. Sales have increased 15% in the last five years and supermarket prescription sales now make up 9.1% of total store sales.
With consumer interest increasingly focused on the supermarket as a primary provider of health products and services, supermarket pharmacies continue to expand opportunities to educate consumers about wellness issues. Many stores now regularly offer in-store health service programs, with blood pressure testing, flu vaccinations, cholesterol testing, and store “wellness” tours.
Women Fueling The Food Bar Market
The $3 billion market for food bars is expected to more than double by 2007, thanks in large part to the popularity these items enjoy among U.S. women, according to “The U.S. Market for Food Bars,” a new report published by Packaged Facts. The market includes nutrition bars, energy bars, granola bars and cereal bars.
An important trend among nutrition bar marketers is positioning product lines more broadly to appeal to health-conscious (and time-pressed) women. And women are responding, as they are 12% to 15% more likely to eat food bars than men. New offerings such as Clif Bar's Luna line and PowerBar’s Pria line are aimed specifically at women, and feature flavors like Cherry-Covered Chocolate and Strawberry Shortcake.
Convenience Is Key Driver In Food Purchasing Decisions
American shoppers are taking more responsibility for their health and that of their family, according to a new white paper from the Food Marketing Institute (FMI), “Healthy Lifestyles: From Parents to Kids.” The study also finds that convenience is the major driver behind food purchases made by families with children. Janice Jones, FMI Research Director, said, “With time in short supply, busy families are challenged to provide ideal meals in terms of nutrition.”
Survey participants offered five reasons why they are challenged to maintain a healthy diet. Many consumers believe that healthy meals must be fixed at home, and they do not have the time to prepare them. One-third of working women and 27% of families with children cited this issue. One-third of shoppers claim that they would like to see a greater variety of healthy menu options at fast-food restaurants. Consumers generally believe that healthier foods cost more than less healthy ones. Consumers remain confused about what they should be eating. The influence of children on food purchases is significant, with two-thirds of parents including children in their food shopping visits almost always or sometimes, and nine out of 10 parents making a purchasing decision specifically because a child likes the item. Two-thirds of parents say they almost always consider whether a product is nutritious for their children and 30% consider their child’s nutritional needs at least sometimes.
Coca-Cola Debuts Milk Drink Brand
The Coca-Cola Company has introduced Swerve, its first nationally available milk-based beverage. Swerve brings a new dimension to the variety of beverages that teenagers have to choose from in their schools. Swerve will be available in the school channel.
Made with non-fat milk, Swerve is available in Chocolate; “Vanana,” a combination of vanilla and banana, and “Blooo,” a mix of blueberry and strawberry in 11-ounce cans.
Crest Debuts Whitening Expressions
Crest Whitening Expressions, a line of uniquely flavored whitening toothpastes, has been launched by Procter & Gamble.
Crest Whitening Expressions combines the whitening power of Crest with a choice of three refreshing flavors: Cinnamon Rush, Extreme Herbal Mint, and Fresh Citrus Breeze.
Lay’s Stax Introduced
Frito-Lay is rolling out Lay’s Stax, potato crisps in a portable, resealable, container. “Lay’s Stax potato crisps offer the great taste that consumers expect,” said Stephen Quinn, Chief Marketing Officer, Frito-Lay.” It’s convenient packaging also expands the Lay’s brand’s appeal to a new audience.”
Lay’s Stax crisps are a neat-to-eat snack when on the go or at home and their shape makes them great for dipping.
StarKist Tuna Creations Is Launched
StarKist Tuna Creations is a new line of marinated tuna products that can be enjoyed fresh out of the pouch or as an ingredient in sandwiches, salads and other recipes. StarKist Tuna Creations features a fresher-tasting tuna that doesn’t require draining or a can opener.
“StarKist Tuna Creations promises to make a splash by adding natural flavor to traditional tuna,” said John Sicher, Brand Manager.
Schick Launches Quattro
Schick is introducing the world’s first four-bladed razor, Schick QUATTRO. The most technologically advanced razor for men, Schick QUATTRO has been proven to deliver the closest, smoothest shave ever.
It contains two conditioning strips before and after the blades to minimize nicking and cutting and has an ergonomically designed handle for advanced precision and control.
New AriZona Water Infused With Flavor
Ferolito Vultaggio & Sons has introduced AriZona Infused Water, a line of four lightly sweetened and lightly flavored waters. AriZona Infused Water has been introduced as a 0 calorie, flavored alternative for the heavy consumer of bottled waters.
“We created this product for the bottled water drinker who wants a break from plain water,” said Don Vultaggio, Chairman of F & V.
Healthy Beverage Launches Organic Green Tea Soda
The Healthy Beverage Co. has introduced Steap Green Tea Soda in six flavors: Cola, Raspberry, Lemon Dew, Orange, Key Lime and Root Beer. Steap is the first soda brand stamped with the USDA Certified Organic seal.
Eric Schnell, Co-founder of The Healthy Beverage Co., said, “Steap Green Tea Soda is healthy and nutritive. Fun and healthy-a double bonus!”
Mary-Kate & Ashley Toothpaste Is Launched
Dualstar Consumer Products has joined forces with Aquafresh to launch mary-kateandashley brand toothpaste. This is the first time a children’s toothpaste will be co-branded with live celebrities, rather than fictional characters.
Aquafresh Brand Manager Michele Petruccelli, said, “Our co-branding with Mary-Kate and Ashley Olsen is a great opportunity to break new ground in the kids toothpaste market.”
Dr Pepper Runs ‘Be In The Game’ Holiday Promotion
Dr Pepper drinkers can have their likeness appear in an upcoming Nintendo video game, as part of its holiday “Be You. Be In The Game” promotion. Dr Pepper will seed 3,500 prizes including Nintendo GameCube and Game Boy systems. Consumers can win by looking under the caps of specially marked bottles and on game pieces inside 12-packs of Dr Pepper.
“We wanted to create a holiday promotion that really leverages the brand’s originality and generates both volume and buzz with our 12- to 34-year-old target consumers,” said Jim Trebilcock, Dr Pepper, Sr. V.P.-Consumer Marketing.
Dr Pepper is supporting the promotion with p.o.s. materials that include a display spectacular shaped like a Game Boy Advance system with graphics that change from a text promotional message to an image of a man “trapped” inside the Game Boy screen. Other materials include a case stacker display, pole sign, shelf talker, and static cling signs.
Pampers Featuring Changing Booth At Events
Pampers is using this inflatable changing/sampling booth at special promotional events. Pampers distributes samples on one side of the booth, which has an area in the back for parents to change their babies using the free samples.
The booth was created for Pampers by Inflatable 2000 Inc., based in Azusa, CA. Marketration, Inc., Santa Ana, CA developed the promotion.
Johnsonville Runs Big Grill Tour
In a partnership between Johnsonville Sausage Company and the Boomer Esiason Foundation for Cystic Fibrosis, football fans will have the opportunity to enjoy the great taste of a Johnsonville brat while supporting the foundation.
The Johnsonville Big Taste Grill is committed to at least seven Monday Night Football games. Boomer will also make pre-game appearances in select markets. All Johnsonville brat sale proceeds at all Big Taste Grill appearances this football season will benefit The Boomer Esiason Foundation.
Through brat sales at events, Johnsonville Sausage Company has successfully raised more than $1.5 million in support of several non-profit organizations over the years.
“This NFL season, Johnsonville Sausage Company is proud to commit a minimum donation of $100,000 to the Boomer Esiason Foundation. The affiliation between both parties at Monday Night Football Games is a natural fit,” said Ralph Stayer, Owner, Johnsonville Sausage.
Mentos Runs 10-City College Tailgate Tour
Mentos, the chewy mint from Perfetti Van Melle USA Inc., announced its partnership with ESPN to conduct a 10-city mobile tailgate tour to honor college football. The tailgate tour features the "Mentos bus" -- a retro-style rebuilt microbus -- along with interactive running and throwing games that challenge fans to think quickly on their feet.
“We want to capture the enthusiasm, spirit and fun of college football that fans enjoy each season,” said Bob Howard, V.P., Marketing, Perfetti Van Melle USA Inc.
Snapple And ESKAL8 Introduce National Skate Park Program
Snapple Beverage Group has teamed up with the nonprofit organization KaBOOM!, to introduce ESKAL8 - a national skate park program that mobilizes youth, community leaders, contributors and sponsors to create public skate parks.
Riding on the heels of a recent announcement that Snapple and NYC have entered into a five-year vending and marketing agreement, the Mullaly Skate Park build is the first of many Snapple sponsored programs in NYC. Through the construction of community-built skate parks, Snapple and ESKAL8 will develop unique places where kids can practice their sport while also promoting responsible biking, skateboarding and in-line skating.
Snapple has been a Funding Partner with KaBOOM! since 2002 and has pledged funds from the sale of Snap2O to KaBOOM!’s nationwide building initiatives.
Coca-Cola & Mattel Run Holiday Prom.
Coca-Cola and Mattel are partnering for a promotion this holiday season. Coca-Cola is helping parents buy holiday gifts by including coupons for up to $10 off Mattel products in 18-, 20- and 24-packs of Coca-Cola classic. Point-of-sale materials and radio advertising will target parents.
Coca-Cola is also bringing holiday cheer to families across the country through its Holiday Caravan Tour. Four Coca-Cola Holiday decorated trucks are making stops at key retailers, parks and other city gathering points in major cities. The Caravan stop includes opportunities for kids to take free photos with Santa.
Midway Displays Inc. offers stock floor merchandisers such as this Harmony Snack Floor Spinner, an economical display for any pegable/carded item. The Harmony unit uses five tiers with a 20" imprinted base. A variety of bases, rotors, hooks and pole sizes are available to create a unit that best fits a product's needs. The stock display may be customized by adding a company logo to the 20" base. A counter version is also available. For more information, contact Midway Displays, Inc., 6554 S. Austin Ave., Bedford Park, IL 60638.
APC, a leading manufacturer of stock POP displays has recently expanded their online store, HOOKSTORE.COM to include a wide variety of units. It includes revolving floor and counter displays for carded products, revolving and stationary tray displays for shelf products and displays for specialty products. These stock units are made from high quality modular plastic components which can be assembled in various ways to create displays that are custom fitted to the product line. For more information, contact Art-Phyl Creations, l6250 NW 48 Ave., Miami, FL 330l4.
Alpak Manufacturing Corporation offers its SDl08 Convertible Dump Display, an exceptionally versatile unit. The "convertible" display may be converted by turning it upside down to allow for two different tray depths - a deep l5" depth for bulk products, or an 8" depth for smaller products. It is equally effective with or without a Header Card - there is plenty of surface area for large-scale, eye-catching graphics. The unit shown, "Cooler People" features a 4-color process litho mounted and die cut Header showing multiple product SKU's, 2-color base utilizing cost-saving raised-type print overprinting a solid yellow mat. This display was produced in ten working days. For more information, contact Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
Talker Pocket offers its Literature Holder, a stock unit, which may be imprinted and used right on the pricing channel for promotional selling. The unit shown was used in the meat section to promote Farmer John pork products. The promotion helped to increase sales of the products. For more information, contact Talker Pocket Corp., ll0 San Mateo Way, Novato CA 94945.
Store Ready Solutions, a Div. of RTC Industries, Inc., offers its MOD-U-Shelf free standing displays systems and Rotec Spinner racks. These stock display units are easy to customize and ready for merchandising programs where time and budget are limited. There are over 30 proprietary shelf styles and over 20 standard spinner rack displays to choose from. Projects are handled out of centrally located 500,000 sq. feet of warehousing and distribution facilities in Chicago. For more information, contact RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Merchandising Inventives Inc. offers an example of a modified version of its SDF-65 Peg Board Display. This display features the tray insert and base, all flood coated a one color black on bleached liner with a varnish. The header card is printed a two color direct print with one PMS color match. The unit is shipped bulk flat on skids but can also be packed one display and header card per carton. For more information, contact Merchandising Inventives, Inc., l665 South Waukegan Road, Waukegan, IL 60085.
Glacier Cooler Wire Dump Bin
Glacier Cooler Company, Inc. has introduced a new wire dump bin to their product line. This display features heavy gauge wire, powder coated white and detachable legs for easy shipping. It is 30" tall, 23" in diameter and l8" deep. Interchangeable graphics on two sides allow for easy brand and promotion changes. For more information, contact Glacier Cooler Company, Inc., P.O. box 9l7, Danbury, CT 068l3.
Walmart Shoe Care Center
This wire merchandiser combines stock store fixturing with custom wire parts. A standard 36" endcap is converted into a Shore Care Center with the look of a custom display. The custom components consist of five wire shelf dividers, two side grids with attached measuring strips for in-store shoe lace sizing and an 8" x 30" sign channel. Stock scanner hooks are used for all pegged products. The display is shopper friendly and looks fully stocked at all times. The unit is also easy to set-up and quick to restock. Stores have reported positive feedback from customers especially in the areas of product selection and convenience. The Walmart Shoe Care Center was created by Thorco Industries, Inc., l300 E. l2th Street, Lamar, MO 64759.
4-Basket Wire Revolving Display
This low-cost wire display features basket dimensions of 8" deep with 22" diameter and l2 l/2" bottom. This is a stock unit and may be shipped between l-5 working days and there are no minimum orders. This 4-Basket Wire Revolving Display is available from Marv-O-Lus Manufacturing Co., 220 North Wastenaw Ave., Chicago, IL 606l2.
"Triplets Tower" Floor Display
Triplets wanted an attention-Getting Custom Display to introduce its new line of Hair Accessories to the mass market. This unique "Tower" display was created which provided a permanent look to a corrugated display. The design incorporated a self-contained private showing of a large assortment of product in various sizes. The base was a six-sided design and the top duplicated this effect, creating a protective overhang, adding to the special look of the product. The display was printed one color black with high-gloss varnish. A companion counter top display was produced at the same time increasing awareness of the product launch. Production on both units was completed in three weeks. The Triplets Tower Floor Display and Counter Display were created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
Snyder's Eat Smart Floor Display
This display allows the consumer to shop from all four sides and also offers maximum visibility for each variety of the Eat Smart product offered. The use of the logo, tag line and colors successfully informs the consumer of the type of product and the brand. The use of "earthy" colors, the single-face façade and use of matte finishes convey the idea of an organic, natural food product. The Snyder's Eat Smart Floor Display was created by Menasha Packaging Co., LLC, 60l E. Erie Avenue, Philadelphia, PA l9l34.
Hornsby's Six Pack Inflatable
Hornsby introduced new packaging and was looking for a new innovative way to communicate the change. The inflatable allowed the brand to compete in the "beer arena" by depicting the entire six-pack. The inflatable had great impact allowing for more dimension and life-like quality. The inflatable helped build brand awareness and recognition. The Hornsby's Six Pack Inflatable was created by Sterling Promotional Corp, 30l0 Westchester avenue, Purchase, NY l0577.
Pepsi Ceiling Breakthrough
This ceiling breakthrough features the Pepsi image printed on two sides and a ceiling base that attaches to the ceiling which keeps precious floor space free. The sign may be viewed from both sides. Eye popping graphics ensure that the message won't be missed. The Pepsi Ceiling Breakthrough was created by Proprint Services Inc., 562l Finch Ave. E. #5, Toronto, Ontario, Canada MlB2T9.
Road Ready Counter Display
This custom corrugated counter display was created for a promotion to teach teens the risks of the road while encouraging them to become safer drivers. The unit is l0" x 8" x 6" angled tray style display with a 9-l/4" x l0" Header Card that is printed four color art directly onto a l0 pt. Solid bleach sulfite stock that was coated l side with an aqueous varnish. The printed sheets were than laminated to 200# e-flute single-face corrugate and then die cut using a flat-bed die cutter to complete manufacturing. The displays were than packed into cartons for easy shipping. The design also allowed the units to be packed out individually or flat on skids. The Road Ready Counter Display was created by Merchandising Inventives, Inc., 1177 Corporate Grove Drive, Buffalo Grove, IL 60089.
Glen Ellen Wine Cart
This display promotes wine with cut flowers. It merchandises premium wines from United Distillers & Vintners along with the flowers suggesting a perfect gift for any occasion. The unit appears in supermarkets across the country. The functional display was constructed from Easter White Pine and Baltic Birch panels. The wheels are injection molded plastic and the flower section of the unit is die-cut Sintra. The Glen Ellen Wine Cart was created by Coastal Wood Woodworks & Display, P.O. Box l37, Nobleboro, ME 04555.
Tylenol 8 Hour Counter Display
This display was created to draw attention to the "8 Hour" feature of Tylenol. The display had to have a small footprint (5" x l0") to conserve counter space. The unit is printed 4 color litho, mounted to e-flute corrugated and it is shipped assembled, pre-packed with product. The Tylenol 8 Hour Counter Display was created by Artisan Complete, l00 Bentley Street, Markham, Ontario, Canada L3R 3L2.
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