Pepsi-Cola Displays Promote Collectible Cans
Pepsi-Cola supported its recent World Cup of Hockey Promotion with a wide array of POS materials including corrugated standees, end aisles, pole signs, wobblers, shelf talkers, bottle neckers, etc. The objective was to showcase the limited edition collectible Pepsi Cola cans manufactured for the tournament and entice consumers to collect all cans.
Standees were printed directly onto corrugated, die cut with an easel attached on the back for use in c-stores and grocery stores. Retailers also received corrugated end aisles printed four color process directly on the substrate, used with full pallets of Pepsi.
This Pepsi Cola World Cup of Hockey POS Program was created by Proprint Services, a p.o.p. firm based in Toronto, Ontario, Canada.
Canandaigua Wine Launches Turner Road Vineyards
Canandaigua Wine has launched a new premium brand called Turner Road Vineyards. The brand comprises three rich, smooth wines from emerging California appellations including its flagship Lodi Shiraz, a Paso Robles Cabernet Sauvignon and a Central Coast Chardonnay.
“Consumer reaction to the wine style, packaging and Turner Road name was extremely positive throughout our consumer research,” said Gary Glass, V.P. of Marketing. “With its consumer driven flavor profile and sleek, modern design, Turner Road is sure to be a favorite with consumers.”
The wood wine racks supporting the launch are designed to convey a modern, upscale and artistic look.
“We’re committed to making Turner Road a leader in the premium wine markets,” said Jose Fernandez, President and CEO, of Canandaigua’s Constellation Wines U.S.
Bubblicious Displays Feature LeBron James
Cadbury Adams USA has launched a campaign for Bubblicious featuring Cleveland Cavaliers basketball star, LeBron James.
The campaign entitled ‘B-Explosive,’ marks the first advertising execution from Bubblicious in more than seven years.
Each ad features James showing off his best moves-including blowing bubbles. The advertising is part of an integrated marketing campaign featuring p.o.p. displays with LeBron James. The displays direct consumers to a web site highlighting a bedroom makeover as part of a special back-to-school promotion.
“We’re thrilled to be working with LeBron,” said Sydney Taylor, Marketing Director for Bubblicious. “One of professional basketball’s most explosive players is a long-time fan of the bubble gum with explosive flavors and taste.”
New Off-Premise Display Supports Valiano Tuscan Wines
Columbia, MD-based A.V. Imports has introduced this new POS display for its Valiano wines, designed to enhance the brand’s visibility and promote the heritage of these quality Tuscan wines.
The focus of the display is a palio banner, similar to those used by the Roman army to indicate the locations of different forces.
Valiano’s new palio display also has a historic tie to the winery. The first owner of the Valiano estate was a Roman General who was awarded the land for his victories in Northern Europe.
The new Valiano palio banner features an illustration of the Valiano estate in a sophisticated black and white color scheme.
Moretti POS Celebrates National Italian Heritage Month
Moretti Beer recently ran on- and off-premise promotions to coincide with National Italian Heritage Month in October.
The promotion featured two off-premise offers; one in grocery stores and another in beverage and liquor outlets. The grocery store promotion pairs Moretti with $2-off coupons for Colavita olive oil. For liquor stores, Moretti enticed buyers with a chance to purchase six Moretti glasses for $6.49.
“The Moretti brand in the U.S. stands for the enjoyment of the good things in life,” said Dona O’Sullivan, Marketing Manager at Star Brand Imports, White Plains, NY. “This promotion was designed to hit consumers in all channels and reinforce this idea by building brand identity and consumption.”
KLASS Offers House Give-Away Sweepstakes
KLASS food and beverage products along with Conficasa and Conair have teamed up to launch the house give-away sweepstakes.
“We are proud to launch the ‘Con KLASS y Conficasa Tu Puedes Ganar Una Casa’ sweepstakes nationwide,” said Gabriel Navarro, President of KLASS. “This is a great opportunity for our consumers to have a chance to win a house in Mexico.”
KLASS is a Mexican owned company, established in Houston, TX, with operations in the major Hispanic markets in the U.S. including California, Arizona, Chicago, Atlanta and Texas.
In-store point-of-purchase materials are being used to support the sweepstakes.
GOT MILK? & Oreo Conduct Joint Promo. Campaign
As part of a unique partnership, Nabisco has placed the popular GOT MILK? trademark on one of its most popular cookies—the Oreo. Store shelves nationwide will contain Oreo cookie packages embossed with the GOT MILK? logo.
“The GOT MILK? Oreo union reflects America’s passion for dunking Oreo cookies in milk,” said Stephen Chriss, Associate Director of Consumer Promotions, Biscuit Div., Kraft Foods.
“Oreo cookies and milk go hand-in-hand—literally,” said Jeff Manning, Executive Director of the California Milk Processor Board. “Nothing beats an ice cold glass of milk and an Oreo. It’s a classic combination.”
Displays Highlight ‘Picture Your Party’ Promotion
Throughout the holidays, champagne is a part of most celebrations and cameras capture the joyful moments of the season. This year Cook’s, America’s sparkling wine for the holidays, is running a special promotion called “Picture Your Party With Cook’s.”
Cook’s holiday promotion displays at retail locations will feature an “enter to win” sweepstakes offer, sending a free disposable camera to the first 150 people who return an official entry form. Sweetening the deal for holiday shoppers, Cook’s is also offering a mail-in rebate in many parts of the country. Consumers will get one dollar back on the purchase of every 750 ml or 1.5-liter bottle of Cook’s or one single-use camera for every six bottles of Cook’s. Instant redeemable coupons on in-store displays are also being offered. Cook’s is a product of the Canandaigua Wine Co.
Rock The Vote Features Voter Registration Kiosks In 7-Eleven Stores
Rock the Vote recently partnered with Sunkist Orange Soda, 7 UP and 7-Eleven in an effort to mobilize 20 million young people to vote this year.
The nation’s leading nonprofit, non-partisan youth voter organization and Sunkist Soda plan to distribute at least 1 million voter registration forms via voter registration kiosks placed in participating 7-Eleven stores across the country. In-store signage will help drive customers to the Rock the Vote kiosk. An in-store coupon at the kiosk will offer savings on Sunkist, 7 UP, and Super Big Gulp drinks.
“We realized we had a landmark opportunity to empower consumers with a retail partner program, and 7-Eleven was the right retailer,” said Tony Jacobs, V.P. Sunkist Soda. “It’s a great destination to house Rock the Vote information, and it’s heavily frequented by two customer segments less likely to be registered to vote: 18-22 year-olds and Hispanics.”
“Participating in Rock the Vote is a great way for us to reach out to the 18-22 year old segment, as well as make voter registration easy and convenient for them,” said Doug Foster, Managing Director of Marketing for 7-Eleven.
Wise Foods Launches Natural Snacks
Wise Foods has introduced Wise Choice, the Company’s first line of all natural healthy snacks. All of the products in the Wise Choice line are baked, have 70% less fat than traditional potato chips and have just 110 calories per serving. The Wise Choice line is available in four flavors.
Maddock Douglas, Elmhurst, IL, designed the packaging and created an integrated launch program for the Wise Choice line, which includes in-store merchandising and product sampling.
Betty Crocker Launches First ‘Pourable’ Frosting
General Mills has introduced Betty Crocker Pour & Frost, the first “pourable” frosting, creating a new segment in frosting category. The only frosting developed specifically for the microwave, Pour & Frost allows a warm cake just 15 minutes out of the oven to be frosted.
“In addition to regular cake-and-frosting bakers, this new frosting’s spreadable qualities will attract consumers who previously weren’t as likely to bake cakes,” said Mike Paul, Marketing Manager.
New Iron City Beer Debuts Nationally
Pittsburgh Brewing and Alcoa have launched Iron City beer, the first beer to be introduced nationally in an aluminum bottle.
The aluminum beer bottle delivers many benefits. The product is unbreakable and the beer stays colder longer, up to 50 minutes, versus glass containers, according to Joseph Piccirilli, Vice Chairman of Pittsburgh Brewing.
Snob Hill Winery Launches Le Snoot Wines
The Snob Hill Winery, a division of Access Beverage LLC, has launched Le Snoot Wines.
With varieties including Cheeky Chardonnay, Classy Cab, and Merry-Making Merlot, the brand is represented with labels depicting the black-tie Snoots and party-piggy citizens. Le Snoot’s consumer-driven branding is helping the brand live up to its motto, “A Premium Performing Wine With A First-Class Sense Of Humor.”
Firefighter Brand Products, Norwalk, CT, has begun its national rollout in Florida at Publix Super Markets. Firefighter Brand Products will also be available at convenience stores and delis. Twenty-five percent of Firefighter Brand Products’ annual net profits will be donated to national and local firefighter-related charitable organizations.
Firefighter Brand Products will include; Kettle Potato Chips, Baked Nacho Tortilla Chips, and four varieties of soda; Courageous Cola, Firelight Diet Cola, Backdraft Root Beer, and Incendiary Citrus.
Firefighter Brand Products will work closely with national firefighter organizations and local firefighters nationwide. The nation's 1.2 million firefighters and their families, who represent nearly five percent of the American population, will be active participants in the company’s growth.
Bruce Burke, CEO, Firefighter Beverages, said, “Firefighter Brand Products combine commerce and community in a social venture that supports a vital American institution.”
Cart Companion Improves Grocery Shopping Experience
Cuseol’s cart solution is a new customer-interactive retail technology designed to enrich the customer’s shopping experience.
The Cart Companion is a wireless, touch-screen browser device that shoppers place onto their shopping cart handle. It has an integrated, cordless barcode scanner and is aware of its precise location in the store. The tablet communicates over a wireless LAN to servers that run Cuseol’s personalized, location-based shopping application. The location tracking system allows the delivery of location-relevant personalized content as customers move throughout the store. Its capabilities include: displaying personal favorites and relevant specials and recipes based on shopper location in the store; enabling departmental ordering from the cart with notification of order completion; self-scanning in the aisle for running basket totals, price checks, and easy self-checkout.
For more information about Cart Companion, contact Cuseol, Inc., 1212 Hancock St., Quincy, MA 02169; (Tel) 617-826-3200, (Web Site) www.cuseol.com.
Proprint Services Inc. offers Basewrap which is able to meet extremely tight timelines. The basewrap shown was produced in under two weeks offering a speedy turnaraound time for the lightweight, durable and easy to set up basewrap, which was shipped out as part of the larger pos program to a wide channel of stores. This Halloween basewrap was printed four color process on a 10 pt. Card stock with a uv coating. Each roll was 18” high with a 24” repeat image and 100 feet in length. The basewrap was time specific for the Halloween season and helped push up sales of the product. It was used to wrap around the bottom of skids and help keep the overall look of the display clean and concise. For more information, contact Proprint Services, 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
The P-O-P Shop is introducing P-O-PTIONS, a line of customizable, in-stock displays and signage. The line offers flexibility, fast turnaround and affordability. Short runs are handled with ease. Visit www.popshopllc.com, go to P-O-PTIONS and select a display/sign category, choose display and graphic options and add graphics to stock templates. For more information, contact The P-O-P Shop, LLC, 199A Edgewood Avenue, West Berlin, NJ 08091.
Alpak Manufacturing Corporation offers a line of corrugated stock displays which may be customized to fit any special need. The display shown, for Luvs Deluxe, is a stock Dump Number (SD109A) very compact easy-to move around dump display. It has a footprint of just one square foot (14” x11”) and has a very sturdy two-piece construction, along with a separate Header. This display utilized a bright white base along with a 4-color process with aqueous varnished Header. Stock displays may be custom printed with the average time range, from artwork to shipment, only seven working days. In stock displays can be shipped the very same day they are ordered. For more information, contact Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
RTC offers this Profit Pusher® shelf merchandising system. This system is front-facing and improves category profitability by significantly reducing labor costs. It is being used by top retailers across food, drug, mass and specialty channels. The average time from initial contact to final shipment of this Profit Pusher ® is 2 – 4 weeks. For more information, contact RTC, 2800 Golf Road, Rolling Meadows, IL 60008.
Arrow Display offers its pop-up Newspaper Stacker. The instant pop-up corrugated Autoshelf® is a stock display which provides a low cost way to increase single copy newspaper sales at retail. This 1-piece patented construction ships flat and includes built-in supports. It sets up in just one second. The average time range from initial contact to final shipment is 1– 2 days. For more information, contact Arrow Display, l00 Frontage Road, Newark, NJ 07114.
Nashville Display offers this stock wire display which has a white powder finish and is available in 4 or 5 shelf versions. The 4 shelf display is 24” wide x 17” deep x 48” tall. The 5 shelf version is 60” tall. Shelves are adjustable and can set level or be tilted. Signs are available on quantities of 100 or more as well as optional powder colors. The full selection of stock units can be viewed at www.nashvilledisplay.com. For more information, contact Nashville Display, 306 Hartman, Lebanon, TN 37087.
Art-Phyl Creations offers “Customized” Stock Displays, a line of stock modular display components developed over years so that manufacturers and retailers can configure “have it your way” displays. The line includes stationary or spinner racks for peghook items, tray and bin items, garment, literature or for just about any product requiring a display. The components are manufactured at a hi-tech plant in Miami. Displays are available as single units, with quantity discounts starting at only 25 units. Orders are packed out from the stock components for fast delivery with personal header cards and instructions included. For more information, contact Art-Phyl Creations, P.O. Box 5457, Hialeah, FL 330l4-l457.
Henschel-Steinau Inc. offers this pre-tooled stacker system which features large product holding capacity, mobility and visual flair at retail. The seven trays are injection molded with shelf edge channels to allow for changeable graphics. The extruded plastic side supports can be cut to any length to accommodate any product height. Heavy duty, locking casters allow for mobility ideal for cross or seasonal promotions. The attention getting “chateau” graphics are full color litho mounted to “B Flute” corrugated. This display is a second rerun unit that was eagerly accepted by retailers who experienced an immediate lift of product sales. For more information, contact Henschel-Steinau Inc., 300 Grand Avenue, Englewood, NJ 07631.
Merchandising Inventives, Inc., offers a line of in-stock corrugated displays consisting of many styles in four major categories: Ballot Boxes, Dump Displays, Tri-Tier Displays and Power Wing Displays. New styles and configurations are constantly developing for the current retail environment. Also available is a full line of corrugated accessories, from merchandising hooks to heavy-duty casters all in a wide variety of sizes and materials. For more information, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, IL 60085.
Trion Industries, Inc., offers its Stock Shelfworks™ Expandable Wire Tray™, Shelf Management System. The expandable tray adjusts from 5” to 12” wide and provides self facing auto-feed pushers. The pushers are customized with self adhesive 4-color labels and 4-color die cut top header messages for added shelf presence. Also available is a matching Clear Scan® shelf edge label. For more information, contact Trion Industries, Inc., 297 Laird St., Wilkes-Barre, PA 18702.
Marv-o-lus Manufacturing Co. offers a full line of stock displays including this 5-Basket Versa-Rack, Model #84-5B24-l2-4. This unit features 5 adjustable baskets with basket dimensions measuring 4”H x 24”W x l2”D. The rack dimensions are 65 l/2”H x 24” W x 29”D. Locking Casters are included. The line includes counter displays, dump bins, floor displays, literature racks, promotional displays, spinner racks, etc. The units are cost effective, durable and easy to assemble. For more information, contact Marv-o-lus Manufacturing Co., 220 North Washtenaw Ave., Chicago, Illinois 606l2.
Duracell Power Center
This permanent mass display was designed for Wal-Mart to provide category exclusivity for Duracell for four weeks and then was to be converted to accommodate competing brands. After the exclusive period, the unit became a permanent battery destination at Wal-Mart. The display ships fully loaded with nearly 2,000 pounds of batteries in place. The Duracell Power Center was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Heineken Lighted Tube Display
Heineken wanted a P.O.P. item that would project an urban, industrial appearance reflecting its current marketing campaign. This display features a brushed aluminum finish with a brilliant illusionary glow. The display was incorporated into the set of the reality TV show ICE. The Heineken Lighted Tube Display was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA l8240.
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