Anheuser-Busch Displays ‘Tilt’ Malt Beverage
Anheuser-Busch is kicking off the phased, nationwide launch of Tilt, an innovative malt beverage featuring an assorted blend of caffeine, guarana and ginseng.
This “5 p.m. after-work drink,” which offers a bold berry-flavor, is part of the emerging, flavored caffeinated malt beverage category and an ideal choice for those seeking something new to help start the night.
“From happy hour to a night out at a club, contemporary adults are looking for innovative beverages that fit into their fast-paced, highly-social lifestyles,” said Pat McGauley, V.P., New Products Anheuser-Busch.
“Tilt was developed with this in mind because it is suited to a variety of drinking occasions. The nationwide launch of Tilt demonstrates Anheuser-Busch’s commitment to the development of innovative new alcohol beverages,” McGauley said.
Jana Natural Artesian Water Launches In U.S.
Jana Natural European Artesian Water is making its national debut in the U.S., imported from Croatia by Creative Enterprises International, Inc.
Jana Natural European Artesian Water is sourced at 2,500 feet below the earth's surface in the village of St. Jana, located near the pristine Adriatic Sea. For over 3,000 years, Jana Water has been filtered through underground layers of rock, creating a unique blend of natural minerals such as calcium, magnesium and silica. Using state-of-the-art technology, Jana Water is pumped directly from the source into the bottling plant and into the bottle and is totally unexposed to the environment.
In support of the launch, CEII has launched a multi-tiered, integrated marketing program including point-of-sale displays and sampling.
7UP PLUS With Calcium Debuts
7UP PLUS, a combination of 7UP and fruit juice with calcium, is now available nationwide in three flavors including Mixed Berry, Cherry and Island Fruit. All three 7UP PLUS flavors are low calorie, low sodium, caffeine free, sweetened with SPLENDA and contain 10 calories, 10% daily value of calcium and 3 grams of carbohydrates per serving.
“7UP PLUS is committed to putting fun and 'yum' into calcium with our delicious new soft drinks,” said Randy Gier, EVP and Chief Marketing Officer, Cadbury Schweppes Americas Beverages. “Women have responded that 7UP PLUS is exactly the type of soda they've been looking for. Offering three 7UP PLUS flavors will provide women with even more variety.”
Aquafina Basewrap Reinforces Brand Message
This four-color 12" high x 50' roll of Aquafina basewrap presents the product in an eye-pleasing manner and is designed for both indoor and outdoor point-of-purchase applications.
The basewrap covers the skid and reinforces the brand message of purity. It attracts attention to the brand at service stations, warehouse stores, etc.
The Aquafina basewrap was created by Proprint Services Inc., a point-of-purchase display firm located in Toronto, Ontario, Canada.
Powerwing/Floorstand Promotes Nivea For Men Line
The Nivea For Men Sensitive Regimen Powerwing/Floorstand display provides the consumer with a snapshot of all available sensitive products in the Nivea line, which includes shaving gel, aftershave balm, face wash and lotions. It is designed to increase sales volume of open stock sensitive products by promoting a regimen of use.
The powerwing/floorstand format of this display provides the retailer with flexibility. The powerwing portion can be displayed independently in a wire cage or mounted on the base.
The display is five color offset litho-lam corrugated board with UV coating.
The display was created by Menasha Display Group, Philadelphia, PA.
Powerwing Display Promotes Madagascar Toothpaste
This one-piece corrugated power wing shipped packed with 24 or 48 tubes of Madagascar Wild Cherry Vanilla flavored toothpaste. Two different display sizes were designed to accommodate the smaller and larger pack-outs.
The power wing is constructed of 32 ECT B flute and is printed one-color flexo with 4-color spot mounted litho label. The attached header card easily pivots upward into position by way of incorporated flute wire.
The displays were distributed to Wal-Mart and other food market and drug store chains.
The Madagascar Toothpaste Power Wing was produced by Arrow Display, a Division of Mannkraft Corp., which is located in Newark, NJ.
Grizzly Lighted Sign/Clock Attracts Attention
Grizzly Tobacco wanted to draw consumer attention to its logo and tag line with this shaped lighted sign, which also contains a digital clock. The lighted sign has a built in pull chain switch so the retailer has the option to have the sign lit or unlit.
By prominently featuring the Grizzly logo within a lighted digital clock display, consumer attention is drawn to the design. Market research has indicated that consumer awareness of Grizzly Tobacco has increased tremendously since the introduction of this program.
The Grizzly Tobacco Lighted Digital Clock was created by Heritage Sign & Display, located in Nesquehoning, PA.
Long Trail Brewing Distributes License Plate Tackers
Long Trail Brewing Company, located in Bridgewater Corners, Vermont, needed a small and unique license plate tacker to place in bars, restaurants and other on-premise locations throughout Vermont.
The Company wanted a design that would resemble an old and worn license plate and have the letters LNG and TRL to keep the company name in front of consumers. The size of these tackers is important due to the limited wall space available in most of these locations. Long Trail also uses these tackers as a profit center by offering them to visitors to the brewery.
The License Plate tackers were screen-printed on aluminum, die-cut to the shape of a license plate and had holes punched to look like bullet holes. The letters LNG and TRL were debossed and the white border was embossed to look as authentic as possible.
This Long Trail tacker was created by May Advertising International, Fort Worth, TX.
Market Bay Seafood Entrée Launch Supported By P.O.S
Samband of Iceland has introduced Market Bay Seafood Entrees.
The Company wanted to leverage its reputation and experience in the foodservice category to develop and introduce a retail line of seafood.
To support the launch of the new seafood line, point-of-sale materials were developed including the Market Bay “bunker,” the refrigerated container that would be used to house and display the product. Point-of-sale materials all contain the gold Market Bay fish logo on a deep blue background.
The branding and point-of-sale materials for the Market Bay launch were developed by Curb-Crowser, a Minneapolis, MN-based design firm.
Fetzer Ready To Go! Wine Packs Displayed
Fetzer Valley Oaks Chardonnay and Merlot have been introduced in lightweight, unbreakable 187ml PET bottles and will debut at Super Target stores in Ready To Go! 4-packs.
New 8-case display racks will show off the purple, pink and green carton graphics and make it easy for consumers to find the new packages. While Super Targets will be among the first to feature the new 4-packs, Fetzer has already found broad success with the package, first introduced earlier this year.
Consumer lifestyles are driving the move to a broader choice in packages, for far more wine-drinking occasions, explained John Tichenor, National Brand Director for Fetzer Vineyards. “An active, healthy lifestyle tracks closely as characteristics of consumers who also enjoy drinking and trying new wines,” said Tichenor.
New Virgin Vines Wine Defies Stereotypes
In partnership with Brown-Forman Wines, Sir Richard Branson’s, Virgin Group of Companies has unveiled Virgin Vines, a wine that is fun and approachable. Virgin Vines is targeted to young adult consumers who are just beginning to discover the enjoyment of wine but are turned off by traditional wine imagery and attitudes.
“Virgin Vines takes a non-traditional and less intimidating approach to wine, making it engaging, fun and approachable for consumers,” said Don Freytag, Brown-Forman Brand Director.
Virgin Vines promotional materials playfully poke fun at traditional wine reviews.
Kodak In-Store Campaign Honors Rusty Wallace
Eastman Kodak and NASCAR have teamed up to offer 12 collectible NASCAR prints, including four of the retiring #2 driver Rusty Wallace, at more than 22,000 KODAK Picture Maker kiosks nationwide.
The campaign is part of Eastman Kodak’s larger company-wide focus on its digital capabilities.
When the Kodak Picture Maker is idle in stores, a looping video will encourage consumers to purchase the collectible photos. Additionally, point-of-sale materials support the promotion.
Kodak has been an official sponsor of NASCAR since 1987.
Marketing communications agency Eric Mower & Associates, based in Atlanta, GA, developed the in-store promotion for Eastman Kodak.
Zoom Deploys Automated Retail Stores In Airports, Hotels, Malls & Grocery Stores
Zoom Systems is implementing networks of 40 sq. ft. robotic stores placed in heavily trafficked locations such as airports, hotels, and malls. Zoom Shops have a touch screen consumer interface and deliver product via a robotic arm. Leading brands can place products like digital music players, headphones, computer accessories and cosmetics directly in the path of consumers generating revenue opportunities where none existed before.
“We have developed the technology to offer consumers the hottest products from $10 to $200,” said Gower Smith, CEO of Zoom Systems. “It’s like shopping online, but consumers have the instant gratification of getting their product immediately.”
Zoom plans to build a network of 3,000 robotic stores over the next 24 months and to grow to 10,000 stores in the next five years.
Leo Burnett Reports On Male Myths
Leo Burnett Worldwide has unveiled the results of a proprietary global study on men’s attitudes and values called, “Metros Versus Retros: Are Marketers Missing Real Men?”
The study debunks some common male myths. Chief among them: Men may be more sensitive than we give them credit for. The greatest insult to a man, according to those surveyed, is that “he’ll never amount to anything” (29%), followed by “everyone laughs behind your back.” Men may be less interested in money than happiness. Study participants overwhelmingly said they’d rather have a job they love (73%) vs. a job that pays well (27%). 60% of men aren’t concerned with defining themselves as “Metros” or “Retros.” Instead, they live by a more traditional set of standards for assessing their masculinity. Men are more focused on defining themselves in the eyes of other men, largely by seeking respect for success either in their professional or family life. The study dubs these men as Power Seekers and Patriarchs, respectively, and contends they are largely overlooked by marketers.
Based on the study, Leo Burnett offers several recommendations for marketers: Embrace Male Complexity-There’s more to men than stereotypes suggest. Anticipate Male Adaptation-Men are adapting all around the world. Let The Primal Man Out To Play-It’s okay to indulge a man’s sense of masculinity. Stop Looking In The Mirror Of Today-Consider how the changes in society are affecting changes in men.
Report On In-Pharmacy Marketing Programs
RxEDGE, a business unit of LeveragePoint Media, released the results of its latest research, which shows the at-shelf and at-counter program results in an average 9.4% sales lift across all branded promotions in drug, supermarket and mass outlets.
Both high- and low-volume categories respond well, many with double-digit percentage sales increases. Direct-to-consumer (DTC) marketers have on average recouped $6 for every dollar invested in the in-pharmacy marketing program, a dramatically higher return than most other advertising vehicles, according to the company.
This detailed research information is extremely valuable as DTC marketers look for ways to maximize reach and have more direct contact with consumers. “As brands move away from mass television toward more integrated brand communication efforts, they see the value of promoting in the in-store environment,” said Gary Norman, Vice President and Business Director, RxEDGE. “The trend we have seen with the growth of the RxEDGE program is more targeted marketing to specific audiences, with the goal of educating and informing consumers.”
Yankelovich Studies Family Decision Making
If marketers think that nagging is the way kids talk to their parents, they are wrong, according to Yankelovich Inc., based on its 2005 Youth Monitor study. It’s time for marketers to retire phrases, like nagging and adopt “Team Decision-Making” as the ruling mantra for connecting with kids and families.
Since the early 1990’s, the percentage of kids helping their parents pick out home electronics is up 300% (to 41%), the family car is up 100% (to 26%) and a place to go on vacation is up 35% (to 50%). 68% of kids age 9-17 say they discuss important family decisions with their parents (up from 53% in 2001). 54% of parents say they get a great amount of ideas and information regarding what to buy from their kids, compared with a similar 60% getting information from the parents’ friends.
The following percentages of kids report helping their parents pick out the following: Clothes (84%), Movies, DVDs and Videos (77%), restaurants (63%) and stores to shop in (58%).
John Page, Youth Insights Manager at Yankelovich, said, “While marketers must rethink some of the old standbys in marketing to kids, they also have opportunities to tap into the 'Team Decision-Making’ dynamic by understanding that the pre-shopping, actual purchase and usage of many products and offerings these days are family experiences.”.
IRI Reports On Merchandising Activities
Merchandising isn’t just about the quick sales hit any longer, according to a new study from Information Resources, Inc. (IRI). “To effectively reach today’s savvy consumer, it’s critical that manufacturers implement the right merchandising level and mix and that retailers effectively allocate limited feature ad and display space,” said Janet Eden-Harris, Chief Marketing Officer, IRI.
According to the study, at least one-third of volume is sold with the support of feature ads, displays and/or price reductions across a majority of CPG categories. Furthermore, over two-thirds of CPG categories within food, drug and mass channels, excluding Wal-Mart, sell 30% of their volume with merchandising support, with the carbonated beverages category leading the way with 75% of volume sold with merchandising. The report also revealed that the trend toward more merchandising activity is increasing in two-thirds of CPG categories.
Eight of the top 10 most heavily merchandised categories are snacks/desserts or beverages, reflecting intense category competition, significant new product activity, the discretionary nature of purchases and relatively long shelf lives that enable stock-up.
There is a shift in focus from “price reduction only” events within wine to combined feature/display events. There is also an increase in combined feature and display activity within cookies and non-chocolate candy; an increase in display and feature activity within soap and toothpaste and an increase in display activity within laundry detergent, dish detergent and bleach.
Report Issued On Consumer Coupon Use
According to data released by the Promotion Marketing Association (PMA) Coupon Council, 76% of the overall population use coupons and many do so for both the cost savings benefit and the deal-enjoyment factor.
“It was really interesting to note that for coupon users, saving money on purchases pales in comparison to the rush they get from hunting out a coupon and feeling smarter for using it,” said Lorraine Gallaher, co-chair of the PMA Coupon Council. “In fact, it is those with the highest levels of education-post graduates-who use coupons the most, showing that shopping with coupons is truly shopping smart.”
In 2004, 84% of females and 68% of males used coupons they received from Sunday newspaper inserts and retailers’ fliers, as well as those found in magazines, in and on packages and online. Manufacturer offers are just one slice of the coupon pie, retailers are increasingly turning to coupons to attract, retain and reward loyal shoppers.
Gillette Announces Fushion Shaving Systems
The Gillette Co. has announced the launch of Gillette Fushion and Gillette Fushion Power. Both shaving systems feature a breakthrough 5-blade Shaving Surface technology on the front of the cartridge, resulting in less irritation and more comfort.
Gillette Fushion brand will be supported by advertising, in-store promotions, and point-of-sale displays. The Company will also launch a new line of Hydrating Shave Gels and After-Shaves specially formulated to work with the new shaving systems.
Kraft Launches Supermac Whole Grain Pasta
Kraft Foods is introducing Supermac & Cheese pasta and sauce. Providing a good source of whole grain and vitamins B1, C, D& E and an excellent source of calcium in each serving, Supermac offers the cheesy flavor and fun kids want, while providing a more nutritious meal option, said Lance Friedman, SVP, Kraft Health & Wellness.
Starbucks Launches Ethos
Starbucks Coffee Co. has launched Ethos Water in nearly 5,000 of its U.S. company operated stores as part of an effort to help children around the world get clean drinking water. Five cents from the sale of each bottle of Ethos Water will support Starbucks goal of donating $10 million over the next five years to non-profit organizations working to alleviate the world water crisis.
Chattem To Launch Ice Hot Pro-Therapy
Chattem, Inc. is introducing Ice Hot Pro-Therapy, which combines support-brace technology and Cold and Hot therapeutic inserts to provide a new one-system pain management solution. Zan Guerry, Chattem’s CEO said, “Nearly half of U.S. consumers suffer from knee or back pain or a combination of both, presenting a market opportunity and allowing us to expand our applications beyond topical analgesics.”
The introductory marketing campaign will feature star athletes Shaquille O’Neal and Mia Hamm.
Gamon International, Inc. produces a semi-permanent bin style refrigerated display, which utilizes a patent pending process to maintain a consistent chilled temperature without a conventional compressor. The unit features increased refrigerated storage space; and 18+ sq. ft. of advertising space. For more information, contact Gamon International, 1601 Lively Blvd., Elk Grove Village, IL 60007; (Tel) 847-956-7710, (Web Site) www.gamon.com.
Trion Industries offers the WONDERBAR Display Hook System, featuring a heavy-duty 1" Square Cross Bar Tube. The system mounts in coolers, freezers, dry goods areas, and on standard gondolas. ColorPerm® powder coating resists the effects of harsh environments. Standard colors are White, Black, Beige and Silver. The Cross Bar is available in 48" and 36" lengths. Heavy duty 0.281" (1 gauge) diameter wire hooks are available in 12", 14" and 16" lengths. AdjustaView™ Labeling is available to run across the front of the display area. AdjustaView™ accepts economical plain-paper labels and can be angled at -15º, 0º, or +15º. For more information, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702; (Tel) 1-800-444-4665; (Fax) 570-824-0802; (Web) www.triononline.com
Popco’s new NX Snaprail™ hangs wide format signage up to .80" thick. The quick-change locking feature allows signs to be changed easily without tools. Putting a second Snaprail along the bottom keeps signage from curling, creating a framed look. The NX Snaprail is stocked in standard lengths up to 72". Black or clear accessories are available. The Silver NX Snap Rail is a sturdy low-cost alternative to aluminum sign-hanging systems. For more information, contact Popco, 5405 Opportunity Court, Minnetonka, MN 55343; (Tel) 800-557-6726; (Fax) 952 352-9474; (Web) www.poco-usa.com.
ACI Plastics has developed patented injection molds for the display of gift cards and envelopes. The displays have a unique stand-up feature to hold the last card in a slot upright. The displays can be customized for many types of applications, including floor and counter display models. For more information, contact A.C.I. Plastics, Inc., P.O. Box 8070 A, St. Louis, MO 63156; (Tel) 314-534-6503; (Web Site) www.aciplastics.net.
Southern Imperial has introduced Visi-Bins Plastic Bin Displays. These bins clearly present smaller products while maximizing gondola space. Visi-Bins come in three standard sizes, and custom sizes are also available. The bins angled opening provides convenient access to product. Each bin can support 5 pounds of product. For more information, contact Southern Imperial, 1400 Eddy Avenue, Rockford, IL 61103; (Tel.) 815-877-7041; (Fax) 815-877-7454; (Web Site) www.southernimperial.com.
TM Shea Products has introduced P.O.P. InfoScrolls, which pull out and retract. InfoScrolls easily install off shelves, in pegged sections, off end-cap siderails and many more options. Add LED blinking lights, attach tear-off coupon pads, and place danglers/wobblers for down aisle. For more information, contact TM Shea Products, 984 Livernois Road, Troy, MI 48083; (Tel) 800-992-5233, 248-589-3272, (Fax) 248-589-1535, (Web Site) www.tmshea.com.
Xtra Lite Display Systems has introduced its patented PowerWall ™ graphic display system, which turns overhead walls or hard-to-use spaces into dynamic displays. Innovative stretch tensioning keeps PowerWall graphics taut at any angle. Available in flat, dimensional or hanging banners, PowerWall enables designers to easily sculpt an array of angles by repositioning display elements and slipping on new graphics quickly and easily using the XtraFlex connecting system. Overhead walls and hard-to-use spaces become a creative matrix that responds to changing marketing demands. For more information, contact Xtra Lite Display Systems, Inc., (Tel) 866-538-2466, (Web Site) www.xtralite.com.
A new 72-page Display & Scanning Hook Catalog has been released by Trion Industries, offering hooks for pegboard, slatwall, cross bar, perf metal, and corrugated. New offerings include ScanLock ™ scan hook locks; End Cap-Power Panels and WonderBar Bar Merchandisers. For a copy, contact Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-4665, (Web) www.trionind.com.
Southern Imperial Inc., offers a brochure featuring its Swivo Clips flexible sign holders. The versatile clips can hold all types of point-of-purchase signage at virtually any angle at all types of locations to attract attention. For more information, contact Southern Imperial, Inc., 1400 Eddy Avenue, Rockford, IL 61103; (Tel.) 815-877-7041; (Web Site) www.southernimperial.com.
“The Designer’s Sketchbook,” a new brochure from Hankscraft, offers ideas for working with it’s line of motion and animation products for p.o.p. displays. For a copy of “The Designer’s Sketchbook” contact Hankscraft, 399 Webel Drive, Reedsburg, WI 53959; (Tel) 608-524-434; (Web Site) www.hankscraft-motors.com.
Clip Strip Corp. offers literature on its new STIC-N-PIC Adhesive Display Strip. This merchandising strip is designed for pre-loading, with a special adhesive to hold products securely in place during shipping. For a copy, contact Clip Strip Corp., 343 So. River Street, Hackensack NJ 07601; (Tel) 800-425-4778; (Web) www.clipstrip.com.
Counterpoint offers literature featuring its new FloorPoint p.o.p. floor graphics. FloorPoint Graphics feature a Vynex protective surface for enhanced durability. For a copy, contact CounterPoint, 6355 Sunset Corporate Drive, Las Vegas, NV 89120; (Tel) 800-270-3538; (Web Site) www.counterpointmats.com.
StoreBoard Launches New “Point Of Entry” In-Store Media
The StoreBoard Media Pedestal is an in-store “point of entry” advertising program, ideal for new product launches and increasing product sales in the pharmacy/grocery environment.
The display ads are located on pedestals at the point of entry in close to 10,000 drugstores and supermarkets nationwide. At “point of entry,” the most coveted advertising position in-store, your advertisements can't be missed.
StoreBoard Media provides guaranteed impressions and in doing so, justifies the efficiency and effectiveness of your media expenditure. As an advertiser, your message will be in front of over 309 million monthly shoppers who purchase over 60 billion dollars of goods annually.
For more information, contact StoreBoard Media, 909 Third Ave., New York, NY 10022; (Tel) 212-772-6822, (Web) www.storeboards.net.
Jones Soda & Nintendo Conduct Joint Promo.
Jones Soda Co.has partnered with Nintendo for the “Under the Black Cap” promotion.
Jones Soda bottles will have specially marked black caps during the promotion as well as limited edition labels with an image of Nintendo’s title, Metroid Prime Hunters, on three Jones Soda flavors.
To participate in the promotion, consumers must collect five Jones Soda bottle caps with letters that spell out J.O.N.E.S. One Grand Prize winner will receive a flat screen TV, a Nintendo GameCube, two Nintendo DS video game systems, three Nintendo GameCube games, two Nintendo DS video games as well as a chance to win $25,000 in cash.
Peter van Stolk, CEO of Jones Soda Co. said, “Nintendo targets the same teen demographic as Jones Soda, which makes this a perfect cross-marketing promotion.”
Newcastle Brown Ale & Fox Partner For DVD Promotion
Newcastle Brown Ale has formed a promotional partnership with Fox Home Entertainment for the U.S. DVD release of “Office Space Special Edition With Flair.”
“This partnership marks the first time that Newcastle Brown Ale has joined forces with a major motion picture studio,” said Bill Wetmore, Marketing Director of Scottish & Newcastle Importers. “Given the synergy between the characters’ independent spirit and Newcastle Brown Ale’s personality, we found this to be an irresistible partnership.”
Mike Judge’s cult classic is about one man’s struggle to break down the walls of his cubicle and do absolutely nothing. Newcastle and Fox Home Entertainment are providing grocery stores with a one-of-a-kind display piece-a “cubicle” featuring the Milton and Lumbergh characters on either side, which will house Newcastle 12-packs and the DVDs. The displays promote a $5 mail-in rebate offer for consumers who purchase a 12-pack of Newcastle Brown Ale and the ‘Office Space’ DVD.
EZ Show Places Digital Signs In Convenience Stores
EZ Show LLC, a Washington State multimedia production and distribution company, is rolling out the first wave of 500 flat screens to convenience stores through marketing company, Judan, LLC. Initially, these screens will be placed in local stores with plans to expand to over 20,000 locations within the next year.
EZ Show provides content development for the 40-inch LCD screens, which are free to the hosting retailers.
For more information about this new in-store media, contact EZ Show LLC, 520 Kirkland Way, #202, Kirkland, WA 98033; (Tel) 877-848-9838; (Web) www.ezshow.com
Ignition Media Places Plasma Displays In Supermarket Delis
Ignition Media Group, LLC., a digital advertising company, utilizes state-of-the-art 42 inch plasma displays placed in retail environments as an effective and efficient advertising medium.
Each display has the ability to reach over 80,000 consumers a month with dynamic full motion digital video advertisements.
The displays can be updated in real time, allowing advertisers to be able to change their message on any display at virtually any time.
Displays are viewable to each consumer for an average 7.1 minutes. Providing consumers with 2.1 minutes of content, such as news, weather and community events, and no more than 5 minutes of advertising content, displays operate in a 7.1 minute continuous loop 17 hours a day 7 days a week.
For more information, contact Ignition Media Group, 1760 Market Street, 12th floor, Philadelphia, PA 19103; (Tel) 215-523-5730, (Fax) 215-523-5738; (Web Site) www.ignition-media.com.
Drink Pepsi-Go Pro 6' Standee Supports National Promotion
The Drink Pepsi-Go Pro national promotion included 6' standees printed on corrugate and die cut, to inform consumers about how they can win a trip for four to a sports event in North America. This display features soccer star Freddy Adu.
Promotional materials also included full size end aisle displays, full color litho printed pole signs, shelf talkers and tent cards.
The Drink Pepsi-Go Pro displays were produced by Proprint Services, Inc., a p.o.p. display company located in Toronto, Ontario Canada; (Tel) 888-776-7768; (Web Site) www.pop-online.com.
Clif Bar Sends Santa On Grassroots Tour
Clif Bar, the leading organic energy bar maker and a company focused on sustaining the planet, is sending Santa Claus on a tour to alert citizens that global warming is destroying his North Pole workshop. Santa Claus and his elfin assistants are visiting major cities including Denver, Portland, Sacramento and Boston, to educate citizens, politicians and businesses on ways to prevent global warming. People will also be able to purchase Cool Tags to offset their own impact on global warming and receive special gifts from Santa’s toy bag.
“I applaud Santa's efforts to educate people in such a grassroots way about global warming-arguably the most pressing issue facing our planet today,” said Sheryl O'Loughlin, CEO of Clif Bar & Co., which has taken many steps to reduce its impact on global warming. Clif Bar and the Green House Network, a non-profit group dedicated to public education about global climate change, are co-sponsoring Santa’s tour.
Fresh From Florida Floor Display
This permanent floor display was ordered by the Department of Agricultural & Consumer Services of Florida for the Kash n' Karry supermarket chain to promote and market the produce industry of Florida. Magnets with pictures of different produce are included to show which specials are "Available This Week." The board also includes a write-on surface allowing the chain to change the prices and messages easily on a daily basis. It is also two-sided with the second panel being printed in Spanish, for the large Hispanic population in the target market area. The Appalachian wood provides a very sturdy base and frame for the display. For more information, contact Heritage Sign & Display Inc., 344 lndustrial Road, Nesquehoning, PA l8240l.
Mission Foods Disneyland 50th Anniversary Topper Display
Mission Foods introduced new Kid Size Tortillas with Disney Edible Tortilla Decals. To create excitement and drive sales of the new Mission product, the program featured in-store beautiful castle topper displays. This display is a visually dynamic merchandiser that is easy to assemble and cost effective to produce. It was featured in supermarkets throughout the USA. For more information, contact Rapid Displays, 4300 West 47th Street, Chicago, IL 60632.
Hostess/Frito-Lay Lunch Center For Supermarkets
A special display called, The Lunch Center, was distributed to supermarkets to provide a one-stop shopping merchandiser. The Lunch Center featured a major display of chips and shelves alongside of the chips allowed the retailer to stock the unit with his own choice of lunch foods which included bread, peanut butter, jams, etc. For more information contact Point l Displays Inc., 8479 Devonshire Place, Montreal, Quebec, Canada H4P 2K1.
Hershey's Take 5 Shipper Display
This display was developed as part of the launch program for Hershey's newest bar offering: Take 5. The display needed to really standout and convey the message that the new offering is salty and sweet, and delicious. The riser features a large depiction of the Take 5 logo and the product itself with a close up view of all 5 layers of ingredients: pretzels, caramel, peanuts, peanut butter and milk chocolate. The graphic is enclosed in a circle that appears to pop out of the side of the riser. Color selection was determined by the product packaging. Cost demanded that the base be flexo printed, but by using multiple screens a litho look was achieved with 4 color printed flexo. The Take 5 campaign has exceeded the expectations of both Marketing and Sales. For more information, contact Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.
Campbell I.Q. Maximizer
This unit features an on shelf "Serpentine" which highlights the various categories of Campbell Soup products. The display helps reduce the shopping time from 58 seconds down to 8 seconds. The unit also helps reduce the competitive encroachment at the shelf and provides each SKU with a very large billboard which was 200% larger than they had previously on other plan-o-grams. The Campbell's I.Q. Maximizer has made the shopping experience more consumer friendly and has helped sell more soup. For more information, contact Gamon International, lnc., 1601 Lively Blvd., Elk Grove Village, IL 60007.
Quaker Back To School Supermarket Promotion
As part of a larger Supermarket in-store promotion, base wrap was utilized around pallet stocks of Quaker chewy products. The Back to School Goodness Promotion was successful at increasing awareness of Quaker products, leading to higher exposure for larger sales. For more information, contact Marc Salsky, Proprint Service, Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.
Pepsi Fridgemate Wall
The Pepsi Fridgemate Wall was designed to merchandise the new size of l2 packs as well as to create more space for more product to be readily available. This new unit was used to increase brand awareness and visibility for the Pepsi Brand. The display offers easy shoppability by making the product accessible from both sides of the aisle. The large Pepsi logo is an effective callout for the product. The lips on the back panel and pallet keep the product stacked in a neat and orderly fashion. The Pepsi Fridgemate offers maximum support while keeping production cost as low as possible. The program was a huge success for both Pepsi and the retailers as it allowed the movement of additional sales of Pepsi out of category while conserving space in-store. For more information, contact New Dimensions Research Corporation, 260 Spagnoli Road, Melville, NY 11747.
Sara Lee School Bus Program
This Sara Lee School Bus was the cornerstone of a successful back to school promotion. The display is a high impact full walk around display and was used to promote the Sara Lee keynote bread products. The unit can also be used as a cross promotional tool with other products. When needed, the top of the front hood of the bus could be removed to expose product shelving that allowed for tie in promotional opportunities for products such as peanut butter or jam. For more information, contact Kell Specialty Products, 421 Palmer Street, Chippewa Falls, WI 54729.
Back To Nature Shippers
This display program was designed to promote 4 different Back To Nature products which had to maintain a consistent look and feel. Some common components were used to help drive down cost, but the displays still allowed for separate and individual units for each product. The displays were well received in the market place and a second run has already been produced to fulfill demand. For more information, contact Great Northern Corporation, Consumer Packaging and Display Group, 1800 South St., Racine, WI 53404.
Specialty Drink Gravity Feed Display
This display was designed to co-promote four different specialty drinks in a forward facing, compact, easy to assemble display. The design needed to have a small footprint and large pack out. T he small footprint will fit into even the tightest of floor spaces. The use of strong branding and the unique look of the display really draws the consumer to the display. The display received a high percentage of placement giving the products high visibility. For more information about this Specialty Drink Gravity Feed Display, contact Lingo Manufacturing Co., Inc., 7400 Industrial Road, Florence, KY 41042.
Virginia Diner Peanut Display Rack
This Virginia Diner Peanut Display holds over 300 pounds of product in a minimum of retail space. The permanent display is constructed of all metal with a unique swedge fit design that does not require hardware. For more information, contact Visual Marketing, Inc., 154 W. Erie Street, Chicago, IL 60640.
Kroger Health and Beauty Aids Department
Kroger Supermarkets wanted to increase its Health and Beauty Aids selling space. A unique department design was developed which featured a combination of stock gondolas with custom modification to create a point of difference. Details included individual category signs, lightboxes, shelf extrusions with illumination and education departments. Stylish cash wraps and freestanding promotional towers created an inviting environment for supermarket shoppers. For more information, contact The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
New Freezer/Cooler Merchandising Systems
Trion Industries Inc. offers a catalog featuring a full range of specialty fixtures for improved merchandising of frozen and refrigerated products. The full color catalog offers hundreds of sales enhancing solutions including freezer/cooler label holders, door-mounted merchandiser strips, promotional signing systems, adjustable merchandising tray systems and expandable wire tray systems. Sophisticated shelf management systems include dividers as well as manual and auto feed pusher systems. For more information, contact Trion Industries, lnc., 297 Laird Street, Wilkes-Barre, Pa 18702.
Digitally Printed Supermarket Displays
Digital Impact LLC, with new digital equipment, offers high quality, short-run point of purchase displays and packaging in quantities from l to l,500 pieces. This new equipment makes short-run printing cost-effective. The primary focus is on corrugated displays with an average length of l00 to 300 pieces printed and die cut for use in test marketing and promotional displays for the supermarket industry. The Digital Impact facility includes a large format (63" x ll2" Scitex CORjet printer, a Kongsberg DCM digital die-cutter and a GBC 60: laminator with the capability of completely handling a job from printing and die-cutting to gluing and pack out in a very short period of time. Shown are the finished products produced with this new digital equipment. For more information, contact Digital Impact LLC, 550 Penn Street, Yeadon, PA 19050.
PanoramaT SensifierT Supermarket Smell and Sound Display
This display is a virtual environment created by combining the elements of sight, smell and sound into one attractive display unit. It begins with a convex-face backlit display to which is added sight and sound modules. Interfacing is an option which allows viewers to activate the scent and/or sound functions. The Panorama T SensifierT has over 33,000 scents for countless retail and P.O.P applications. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolils, MN 55427.
8 Prong Gift Card Display
This 8 prong wire and metal display was designed to attach to the greeting card gondola and to provide another location for highly profitable gift cards. The display provides metal strips for UPC labels and a header sign holder at the top. The unit has a durable black powder finish. For more information, contact Nashville Display, 306 Hartman Drive, Lebanon, TN 37087.
Pepsi Football Display Topper
With the arrival of the Football season, Pepsi sales increase as merchandise displays draw traffic. The life-sized football player and display toppers as shown on this display create much attention. The impact of a six foot high image on top of the product display increased consumer awareness of the product and the sweepstakes promotion. The Pepsi Football Display Topper was created by Proprint Services, Inc., 562 Finch Avenue East, Unit 5, Toronto, Ontario,Canada MlB 2T9.
Safeway - 96 Prong Gift Card Kiosk
This 4-sided, space efficient roll-about wire and metal kiosk offers highly profitable gift cards. Supermarkets are turning to kiosks to generate sales among the customers already in the store. The display provides 96 prongs with metal strips behind each row of prongs for UPS labels. The unit features a header and vertical signs on 4 sides, that are interchangeable. The kiosk can be used at the front end check out or rolled to another section of the store. It has a durable, black powder finish. The Safeway 96 Prong Gift Card Kiosk was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Alpak Mfg. Corporation offers its stock SD101 Tri-Level Display. This is a "Waterfall" design, three-level floor display. The Trays are l8" wide x 9" front-to-back. It can be shipped as a pre-pack. Stock printing plates are available. Stock displays ship the next day! For more information, contact Alpak Mfg. Corporation, 181 Boyd St., P.O. Box 339, Montgomery, NY 12549.
Merchandising Inventives offers stock corrugated floor and counter top displays, for immediate delivery. The floor models include displays with l,2,3 or 4 shelves, Dump Bins, pegboard and 2 tray displays. Also available are ballot boxes, CD/DVD display and literature holders. All stock displays are oyster white and made of 200# B-Flute. The company also can print displays that really catch the customer's eye. The average time range from initial contact to final shipment is 1- 3 days. For more information, contact Merchandising lnventives, l665 S. Waukegan Rd., Waukegan, IL 60085.
Art-Phyl Creations, offers a line of "Customized" stock displays which feature modular display components developed over years so that they may be configured in "have it your way" displays. Included are stationary or spinner racks, tray and bin items, for garment, literature or any product requiring a display. The components are manufactured at a hi-tech plant in Miami. The displays are available as single units with quantity discounts starting at 25 units. Orders are packed out for fast delivery with personal header and instructions included. For more information, contact Art-Phyl Creations, P.O. Box 5457, Hialeah, FL 33014-l457.
Nashville Display offers its 16 Prong Floor Spinner display. This display has 5" adjustable prongs and a sign clip at the top. It is 13" in diameter and 6l" high and has a black powder finish. This stock display ships in 24 to 48 hours. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Meridian Display & Merchandising has introduced six stock corrugated greeting card displays. The flagship of the collection is this attractive floor spinner. The thirty-two pocket unit measures less than eighteen inches square and stands eighty-two inches tall with header card. Each pocket measures l l/4 inches front to back and accommodates six inch wide cards. For more information, contact Meridian Display & Merchandising, 102 York Avenue East, St. Paul, Minnesota 55117.
Midway Displays Inc. is introducing its new Clipper Rack that snaps open. This unit dramatically reduces distribution/freight costs and eliminates damage when shipping clip style displays. The Clipper rack is a new patented unit that ships flat and "snaps" open with "no tools required". Custom color dispays are available and may be ordered as 36 clip (counter), 60 clip (floor), 72 clip (floor) and l08 clip (floor). The bases are tailored to product load. Company and custom logos can also be printed on bases. The KD base can get 400% more displays per pallet, saving $$$$. For more information, contact Midway Displays, Inc. 6554 S. Austin Avenue, Bedford Park, IL 60638.
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