Dr Pepper Display Promotes College Football Challenge
Football fans across the country could compete for two $1 million prizes by participating in the "2006 ESPN College Pick 'em Game," sponsored by Dr Pepper.
The contest featured Mike Golic of ESPN Radio's national talk show, Mike and Mike in the Morning, inviting fans to outperform him in selecting a weekly series of games. Winners from each week will have an opportunity to compete in a preliminary competition at the ACC and Big 12 Conference championship games. The two grand prize finalists from each region will throw for up to $1 million on the field during the halftime of the championship game.
“Dr Pepper is synonymous with college football, and over the past decade we have provided football enthusiasts with some memorable experiences,” said Andrew Springate, V.P., Dr Pepper Brand Marketing at Cadbury Schweppes America. “Through the $1 million challenge, we give fans the once in a lifetime experience of being part of the action at two of the biggest games in college football.”
Diamond Foods Introduces Emerald Trail Mix
Diamond Foods, which developed a patented process for producing great-tasting glazed snack nuts, is introducing three Emerald Trail Mix products-Breakfast Blend, Berry Blend and Tropical Blend.
All three new trail mix items are wholesome “fuel food” medleys of nuts, fruits and crunchy granola clusters.
“With the heightened awareness of the health benefits of nuts and the quest for trans fat-free food, the climate is perfect for these new emerald products, which are designed to provide delicious guilt-free snacking, anytime, anyplace,” said Michael Mendes, President/CEO of Diamond Foods.
The Emerald Trail Mix will be displayed in this colorful corrugated floor display.
French Rabbit Wines Launch ePods Containers
Boisset America has introduced a line of eco-friendly French rabbit wines and has joined American Forests to help plant trees and restore the ecosystem. The wines, imported to the U.S. exclusively by Boisset America, Sausalito, CA, are vintage-dated Pinot Noir, Chardonnay, Merlot and Cabernet Sauvignon, and are packaged in innovative, 1L Tetra Pak containers called ePods, which are completely recyclable and have many other ecological benefits. For every four ePods sold, Boisset America will plant a tree through American Forests, a nonprofit citizens’ conservation organization.
Jean-Charles Boisset, President of Boisset America, said, “We are excited to partner with American Forests. For many years our family has relied on the environment to make wine, and we want to give back and protect it.”
BIC Displays Soleil Razor
BIC is entering into system shavers with the introduction of BIC Soleil with Cartridge Refills. The new BIC Soleil features a replaceable triple-blade cartridge refill, a soothing moisture strip with aloe and shea butter, a rounded pivot head, rubber guard bar, a longer curvy comfortable handle and an enhanced rubber grip.
“This launch into a new segment is an important milestone in the history of BIC shavers and represents a tremendous opportunity for growth in the category,” said Tamar Bernbaum, Director, Shaver Marketing, BIC Consumer Products USA.
Bic reports that women system shavers presently represent more than 25% of all system dollar sales in the United States.
“Our goal is to drive awareness and trial through an extensive campaign, including point-of-purchase displays and trade promotions,” said Bernbaum.
Swedish Match Displays New Game Cigars
Swedish Match is using this elegant display mirror to help introduce its new product, Game Cigars.
Swedish Match sent kits to cigar and tobacco shops across the nation which included this mirror. The mirror featured a universal appeal that helps to establish an upscale image for the new Game Cigars.
The mirror conveys the product benefits, “Slow, Smooth and Sweet,” and features the brands distinctive logo.
This piece was chosen over other POP items due to its permanency and high-perceived value.
This display was created for Swedish Match by Heritage Sign & Display, Inc., (www.popsigns.com) a Nesquehoning, PA-based point-of-purchase display firm, that specializes in distinctive signage products.
BIC Displays M Series Lighter And Case
BIC is using this counter display to promote the new BIC M series lighter and case, which offers consumers both style and convenience.
The new BIC M series has a polished metal case and is refillable with a mini BIC lighter.
“The new BIC M Series takes the concept of lighter and cases to a new level of style and personalization,” said Sheila Fox, Lighter Brand Marketing Manager for BIC Consumer Products.
The new BIC M Series Lighter and Case will be merchandised in convenience stores, drug stores and mass merchandisers.
M&M's Displays Dark Chocolate
M& M's Candies is infusing fun into the red-hot dark chocolate category with the permanent introduction of M&M's Dark Chocolate. Dark Chocolate M&M's were available for a limited time last year.
“We’ve received tremendous interest from consumers to make M&M’s Dark Chocolate a permanent offering,” said Michelle Kessler, V.P., Marketing, Masterfoods USA. “M&M’s fans will love our new M&M's Dark Chocolate Candies because we combine the great taste of dark chocolate with a dose of M&M’s fun!”
Colorful displays helped M&M’s gain feature positioning for the new product line.
John Sanfilippo Displays Fisher Fusions
John Sanfilippo & Son has launched Fisher Fusions, a line of seven new nut and fruit mixes, targeting consumers looking for new snack adventures.
“The Fusions ingredients, names and packaging are designed to transport imaginations and taste buds to various locations like the beach with the Tropical Twist mix, mountains with the Trail Blazer mix and city with the Martini mix,” said Jeffrey Sanfilippo, Executive Vice President, Marketing for John B. Sanfilippo & Son.
Packaging completes the destination theme with a scenic image on each label such as a ballgame for the Cheddar Crunch mix, city skyline for Martini mix, and quiet farm for Country Honey mix.
Colorful corrugated floor displays, with a colorful scenic scene on the header help to convey the new product line’s destination theme.
Tide Displays Simple Pleasures
New Tide Simple Pleasures incorporates naturally inspired scents into a detergent with amazing cleaning power.
The detergent will be available in three distinct varieties: relaxing Vanilla and Lavender, refreshing Water Lily and Jasmine, and romantic Rose and Violet.
“The demand for fragrant candles, perfumes and room fresheners proves that consumers are actively seeking out ways to incorporate scent into their lives,” said Randall Chinchilla, of Procter & Gamble. “Clearly, this detergent will change the face of fabric care.”
Special corrugated floor displays and counter displays will support the launch of the new Tide Simple Pleasures line. The displays show the new product and a women enjoying the fresh scent of clothing washed with Tide Simple Pleasures.
Outwater Plastics
Cottonelle For Kids Is Launched
Kimberly-Clark Corp., has introduced Cottonelle for Kids, the first combined dry bath tissue and moist wipes systems designed to help parents teach their kids good bathroom hygiene habits.
The launch of the Cottonelle for Kids system will be supported by a multi-million dollar promotional campaign, including in-store displays.
The displays developed for the launch were designed to attract the attention of children and their parents. They feature colorful graphics and a friendly canine companion.
This display holds both Cottonelle dry bath tissue and moist wipes.
Carnival’s Flagship Store In Dallas Appeals To Latino Shoppers
The new Carnival flagship store has opened in Dallas, TX, appealing to the Latino shopper with a unique “storefront” and lively graphics with signage in both English and Spanish as well as authentic Mexican food.
The Latino population comprises 36% of the Dallas population and according to the company, they spend 46% more than the general population on groceries. In focus groups, Carnival asked Latino customers what they want in their supermarket and learned that they value fresh produce, fresh meat, fresh baked goods made from scratch and authentic Mexican recipes The pharmacy offers them traditional Mexican remedies along with all the standard U.S. assortment of over-the-counter products and beauty aids.
As shoppers enter the store, they find a “village square” with 14 oak picnic tables where they can eat lunch, breakfast, or dinner.
Family Nutrition Concerns Driving Supermarket Food Purchases
Family health and nutrition concerns are increasingly influencing household food purchases in the U.S., according to a new report from the Food Marketing Institute (FMI) and PREVENTION Magazine.
The annual study shows that shoppers are buying more organic products for health reasons, and that they most often purchase these goods from supermarkets. Living and shopping healthfully is of particular importance to families with children. Although two-thirds (67%) of shoppers “almost always” buy nutritious food products for their children, more than half (56%) say they have a problem ensuring their children have a healthy diet, and nearly three-quarters (72%) do not think their children get enough exercise. Dinnertime poses another challenge-getting a healthy meal on the table that the family can enjoy together. Almost one-third (32%) of shoppers are trying to eat dinner together more often. That number jumps to 50% for younger households (ages 28 to 41) and 47% for Hispanic and African American households. The study also shows that 42% of shoppers, including those with children, get ideas for home-cooked dinners while food shopping. In light of these combined factors, the report suggests that supermarkets merchandise dinnertime by offering convenient and healthy meal solutions. Recommendations include: use advertising, in-store marketing and merchandising, and loyalty programs to promote products that can help prevent certain medical conditions and contribute to a healthier diet.
Americans Creating Their Own Diet Plans
According to a recent Mintel report, more than 80% of respondents utilize eating plans they have devised themselves based upon their needs. In contrast, only 6% say that they use a commercial diet plan such as Weight Watchers or Jenny Craig.
Some other key responses from the report included: close to 70% “strongly disagreed” that they were interested in knowing about what diets celebrities use; Only 6% agreed that they like to try new diet plans; Nearly 30% were very satisfied with the diet plan they use; Less than 5% said that they follow doctor-devised plans; More than 60% said they were limiting the type and/or amount of food they eat; Over two thirds of respondents considered themselves overweight.
Upscaling Of Frozen Food Fare To Drive Market Past $32 Billion By 2010
Premium fare promising higher quality, home-made freshness, and natural/organic ingredients are a key factor to growth in the slow-growing frozen foods industry, according to “Frozen Foods In The U.S.,” from market research publisher Packaged Facts.
Packaged Facts projects that after reaching nearly $28 billion in 2005, sales of frozen foods will grow at a rate of 2.8% annually over the next several years to top $32 billion in 2010. Much of this growth will come from a renewed emphasis on upscale and “better-for-you” entrees catering to the needs of time-crunched families.
“Lifestyle Marketing” has taken the frozen food industry by storm. Meeting the frozen food needs of empty nesters, DINKS, and marrieds without children, has become crucial to success. Resealable packaging, individual portion-sizes, multi-serve and portion-controlled packaging have also been introduced to meet the specific lifestyle needs of Americans on the go.
CPG Merchandising Practices On Verge Of Major Transformation, Reveals IRI Study
With nearly one million individual consumer packaged goods items available, it is difficult for consumers to make purchasing decisions. Retailers and manufacturers must begin to cut through this clutter by simplifying the shopping experience, according to “CPG Merchandising Trends: Growing Demand for a Consumer-Centric Approach,” from Information Resources.
“To compete for display and feature ad space during the next several years, CPG marketers must step up merchandising innovation to simplify the shopping experience and break through the clutter,” said Andrew Salzman, IRI Global Chief Marketing Officer.
Snacks/desserts and beverages, are among the most heavily merchandised categories. CPG Marketers are leveraging merchandising to grow share within stable and growing markets but are decreasing focus on declining categories. Eight of the top 10 categories that show an increase in merchandising efforts, such as frozen poultry, refrigerated entrees and bottled water have flat or increasing sales. Nine of the top 10 categories showing declining merchandising activity are experiencing sales declines. In these declining markets, CPG marketers may have an opportunity to capture share as competitors decrease focus by increasing merchandising particularly with categories that earn high lift, according to IRI.
P&G Debuts Folgers Gourmet Selections
Procter & Gamble has introduced Folgers Gourmet Selections, marking the brand's first foray into the gourmet coffee segment. “As consumers become increasingly sophisticated on the culinary front, they are seeking a broader array of gourmet experiences, including their morning coffee selection,” said Doug McGraw, V.P., Global Coffee for P&G.
Folgers is supporting the launch with advertising, promotional activities, and in-store material.
Breyers Introduces Organic Ice Cream
Breyers is introducing All Natural Organic Ice Cream, in Vanilla Bean, Chocolate, Coffee and Vanilla Fudge Swirl. The line will be available in the freezer and organic freezer section at supermarkets.
“We know people want more organic food options,” said Dan Hammer, V.P., Marketing, Unilever Ice Cream. “Breyers Organic Ice Cream demonstrates our commitment to offer the widest variety of options to fit changing lifestyles.”
GuS Introduces Pomegranate Soda Flavor
GuS, Grown-up Soda, an all-natural line of less-sweet sodas, is launching its seventh flavor, Dry Pomegranate.
“Our Dry Pomegranate has a sophisticated taste that appeals to grown-up palates,” said Steve Hersh, GuS President. It has real pomegranate juice and only 98 calories per 13-ounce bottle.
Lipton Introduces Line Of Pyramid-Shaped Teas
In response to an increasing consumer demand for premium products at accessible prices, Lipton is introducing a new line of premium teas. Lipton Pyramid Teas are made with innovative pyramid-shaped, gossamer tea bags that allow the long leaf tea and real pieces of fruit more room to infuse for greater aroma, color and taste. Lipton Pyramid Tea is the first premium tea of its kind offered in mass market grocery stores, according to the Company.
Abbott's New NutriPals Provide Nutritious Snacks
Abbott, maker of PediaSure is introducing NutriPals Balanced Nutrition Bars and Drinks, convenient snacks created for children, making snack time delicious and nutritious.
NutriPals alleviate parents’ worries about their child's snacking by supplying protein and more than 20 vitamins and minerals in convenient bars and drinks.
Hershey’s Debuts Premium Chocolate & Cocoa Products
Hershey Co. is launching Cacao Reserve, a new, premium line of all-natural chocolates and drinking cocoa.
“Consumers are searching for new, premium experiences,” said Chris Baldwin, Sr. V.P., U.S. Commercial Group. “Cacao Reserve meets this demand by offering consumers an indulgent chocolate made with carefully chosen cacao beans.”
Island Display has introduced the “SkyBox” line of products. These backlit displays are designed to take advantage of under utilized space as they can be mounted on any ceiling type. These displays will support illuminated graphics of any kind and the graphics can be updated as promotions change. These displays have been utilized by retailers and brands for in-store promotion as well as campaigns at airports, malls and sporting venues. There is also a SkyBox to fit into corners of bars and restaurants. For more information, contact Island Display, 845 N. Mill St., #200, Lewisville, TX 75057; (Tel.) 972-724-3553 (Fax) 972-315-7828; (Web Site) www.skyboxinfo.com.
HS Spring offers the Slideline Pusher System, designed to organize retail shelves. The system aligns products in display trays. Spring tension holds each row in place. The system works with a wide array of products and will fit all shelving and fixture configurations. For more information, contact HS Spring, 3805 Business Park Drive, Louisville, KY 40213; (Tel) 502-962-6464; (Fax) 502-962-6410 (Web Site) www.hsspring.com.
Strategic Packaging Solutions, Inc. specializes in the production of custom dump bins as well as improving on stock templates. The Company offers a wide range of sizes and styles of dump bins with various printing options to fit any budget. Printed headers and optional product windows offer the chance to have your product stand out from the rest. For more information, contact Strategic Packaging Solutions, Inc., 77 Courtland Avenue, Unit #2, Concord, ON Can L4K 3S9; (Tel) 905-660-3510, (Fax) 905-660-3612, (Web site) www.strategicpackaging.com.
JH&A Store Fixtures offers steel spinner racks, which can turn a 48” space into 84” of space for efficient merchandising. JH&A’s spinner racks are durable and can be custom designed. For more information, contact JH&A Store Fixtures, 8528 Line Avenue, Shreveport, LA 71106; Tel: (318) 861-3513; 800-426-5181 Fax: (318) 861-6707; (Web) www.jhafixtures.com.
Clip Strip Corp. is introducing the Clever Clip Style Merchandising Strip, for selling a broad range of bulky and difficult to display items. Since users decide how to space the clips, the Clever Clip Style Merchandise Strip is adaptable to different products. Combining the spring hinged Clever Clip with a durable, polyethylene chain (36" or 48" long with ¾" x ½" links) and then adding an "S" hook, creates this highly adaptable display strip. For more information, contact Clip Strip Corp; 343 South River St., Hackensack, NJ 07601; (Tel) 800-425-4778, (Fax) 201-342-1438, (Web) www.clipstrip.com.
Corrugated Components & Devices by Midway Displays has introduced a line of Power Wing Clips. There are 3 clips in the line, two in clear plastic and one in white. The clips are designed to fit wire diameters up to 1/4”. For more information about these power wing clips, contact Corrugated Components & Devices by Midway Displays, Inc., 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Fax) 708-563-2331; (Web Site) www.corrugatedcomponents.com.
Anheuser-Busch Offers Jack’s Pumpkin Spice Ale For Fall
Anheuser-Busch has kicked off its popular seasonal beer series with Jack’s Pumpkin Spice Ale, a subtle, well-balanced copper ale with rich, full flavors and aromas of pumpkin, nutmeg, cinnamon and clove.
Previously only available on draught, this seasonal offering will now also be sold in bottles.
Bruce Eames, Innovation Manager, Anheuser-Busch, said, “Now, Jack’s can be enjoyed on tap with friends or at home in bottles during Halloween parties and Thanksgiving dinners.”
Jack’s Pumpkin Spice Ale will be supported with on-and off-premise point-of-sale materials, including case cards, tap markers and coasters.
ADM Conducts Natural Health Tour
Agribusiness leader Archer Daniels Midland Company, has launched the Natural Health Tour, to promote better-for-you consumer products made with ADM ingredients.
The Tour travels to major events, such as road races and health expos, as well as retail stores in 60 cities, giving consumers the opportunity to sample smarter products like Balance Bars, Boca Burgers and Mrs. Freshley’s cakes. Consumers also receive coupons and information on wellness topics such as maintaining heart and bone health.
“The Natural Health Tour puts better-for-you foods in the hands, and mouths, of consumers, allowing them to learn about smarter alternatives to some of their favorite foods,” said Graham Keen, V.P.,-ADM Marketing. “ADM offers resources-like the Natural Health Tour-to help our customers meet consumer demands for healthier eating.”
Kibbles 'N Bits Launches ‘Mutt Mobile’ Tour
New Kibbles ‘n Bits Brushing Bites dog food from Del Monte Pet Products is designed to make pooches more smoochable with fresh breath and clean teeth. To introduce this new product, Kibbles 'n Bits is launching a “Mutt Mobile” tour and a national contest to find America’s Most Smoochable Pooch.
Kibbles ‘n Bits Brushing Bites “Mutt Mobile” and Kissin’ Bandit costume character will travel throughout the U.S., with a specially designed Kissin’ Booth photo studio.
The contest winner will be featured on the Kibbles ‘n Bits Brushing Bites Dog Food packaging and will receive a lifetime’s supply of product.
Ocean Spray Runs Mobile Tour
Ocean Spray recently conducted a mobile marketing tour to promote its Diet Juice Drinks.
The “Take A Vacation from Ordinary Diet Drinks” Tour mobile vehicle was a glass-encased vacation experience equipped with a massage treatment area, relaxing music and Diet Ocean Spray nestled in a vacation-themed cooler unit. Brand ambassadors were on hand to educate consumers about the new Diet Ocean Spray Juice Drinks and offer visitors the chance to win valuable prizes, including a luxury vacation getaway.
Consumers who visited the mobile vehicle received giveaways, coupons and product samples. Consumers also had the opportunity to play an online scratch and win game with prizes including iPod Shuffles and Bath & Body Works gift certificates.
Healthnotes Connect Offers Turnkey Kiosk
Healthnotes Inc. has launched Healthnotes Connect, a turnkey in-store merchandising solution delivering health and wellness product information, lifestyle articles, and targeted promotions to consumers via interactive touchscreen kiosks.
Healthnotes Connect empowers consumers to make educated decisions and drives product sales in-store by delivering health, food and lifestyle information. Healthnotes remotely manages the kiosks, and updates seasonal healthy living features. For more information, visit the Healthnotes Web Site at www.healthnotes.com.
B2 Beverages Launches Hard Creamer Brand
B2 Beverage Company has launched its “first in category” non-carbonated tropical fruit and cream flavored premium malt beverage line called Hard Creamer, along with its sub-brand Kalima Hawaiian Hard Creamer.
B2 Beverage Company President Troy Valdez said, “The fact that Hard Creamer and Kalima Hawaiian Hard Creamer look and taste so different from everything else being offered should be very appealing to people looking to enjoy something new.”
The new products come in clear 12-ounce longneck bottles to showcase their eye-popping fruit colors and creamy textures, and are available in six-packs.
An array of colorful point-of-purchase materials support the product launch.
Caribou Coffee Promotes Obsidian Blend
Caribou Coffee is introducing Obsidian Dark Roast Blend, a new dark roast coffee unlike anything gourmet coffee drinkers have tasted before.
Obsidian Dark Roast Blend consists of coffee beans grown in volcanic highlands around the globe, hand-blended and dark-roasted to create a combination of bold wild berry flavors and notes of fine bittersweet chocolate. It is named after the Obsidian gem: a dark, smooth gem formed as molten, volcanic lava ends its flow and is instantly solidified by the cooling waters of the ocean.
Obsidian Dark Roast Blend is being supported by a national marketing campaign utilizing the tag line, “Dark to the core. Smooth to the finish.”
Promotional materials for the new Obsidian Dark Roast blend feature a deep brown color scheme and convey the blend’s full body, decadent flavoring.
Daredevil Energy Drinks Debut
Daredevil Energy Drink and Daredevil Lighter Fluid are two new energy drinks that dare consumers to “live life on the edge!”
The drinks were formulated by Bobby Giacobbe, President of Outlast Nutrition LLC who desired to produce an energy drink that would have exceptional taste, and enough energy benefits to “live life on the edge!’
Daredevil has a greater content of B-12 vitamin, contains milk thistle and several herbal extracts, giving the drink outstanding nutritional value.
Tropicana Cold Juice Display
Tropicana is using this display to gain off-shelf placement for its cold juice products. The colorful graphics on the display support the message, "Enjoy Fresh Squeezed Taste, Have a Tropicana Morning." This Tropicana Cold Juice Display was created by U.S. Display Group, (formerly Arrow Display), l00 Frontage Road, Newark, NJ 07114, (Tel) 973-589-7400, (Web Site) www.usadisplaygroup.com.
Kraft Parmesan Tower Display
Kraft wanted to develop a display that fit the needs of retailers by being durable, versatile, compact and cost effective, while holding a significant amount of product. This display is constructed of temporary materials; a combination of four vertical columns and corrugate shelves are an exceptional platform to merchandise the product. SBS panels with graphics were used to emulate the graphics of the Parmesan Canister. The display’s design allowed it to fit into various areas, was cost effective and ultimately, reinforced the signature look of the product. The Kraft Parmesan Tower Display was created by Great Northern Consumer Packaging and Display, P. O. Box 044740, Racine, WI 53404, (Tel) 262-681-52623; (Web Site) www.gnc-net.com.
Fat Tuesday Corrugated Display
"Fat Tuesday" wanted to display its boxed liquid drink mixers in supermarkets. This corrugated display is a customized version of a stock display unit. The display was fortified to hold over 60 pounds of product. The base is flood printed 1 color rubber plate. The trays are printed 2-color rubber plate. The header features four-color lithography and aqueous varnish. This display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663; (Tel) 201-797-1411, 866-44-DISPLAY (34775), (Web Site) www.alpak.com.
Nestle Supermarket Sampling Promotions
Nestle products wanted to change the look of its sampling stations in Central America to better match its corporate branding. The SOLO System from Globotech Displays, allows Nestle to rotate the promotion of different brands without having to purchase demo stations for each one of them. The demo stations are moved from store to store and customized with different graphics for each promotion. For more information, contact Globotech Displays USA, 8465 Regents Road, Ste. 419, San Diego, CA 92122, (Tel) 858-682-7088, (Web Site) www.globotechdisplays.com.
Free-Standing Snack Racks
These displays are constructed of steel with welded, genuine coil-spring steel clips to assure trouble-free, long-lived service in a supermarket environment. The racks are powder-coated (off-white) for a rust free, attractive appearance. Product can be loaded on the front and/or back of the racks. The 2-wand version (shown) has 28, clips. A 3-wand version is also available. The economical snack racks are designed to ship flat and assembly is easy. The Free-Standing Snack Racks are available from Clip Strip Corp., 343 South River Street, Hackensack, NJ 07601; (Tel.) 201-641-0485, (Web Site) www.clipstrip.com.
Safeway Gift Card Kiosk
Safeway is using this four-sided, space efficient roll-about wire and metal kiosk to merchandise gift cards. This display provides 96 prongs with metal strips behind each row of prongs for UPS labels. The unit features a header and vertical signs on 4 sides, that are interchangeable. The kiosk can be used at the front end check out or rolled to another section of the store. It has a durable, black powder finish. This Safeway 96 Prong Gift Card Kiosk was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087, (Tel) 615-743-2900, 800-251-1150, (Web ) www.nashvilledisplay.com.
Duracell Power Center Endcap
This new endcap display changes the way Duracell batteries are presented at HEB stores. Color coding helps guide shoppers through various battery types and uses. The display is designed to accommodate both peghook packaging as well as Duracell’s exclusive PackOne modules, a gravity feed system that allows easy restocking of multiple, high volume units in minutes. The motif uses steel bars as an accent piece that’s unique to the HEB account, and applied to all Duracell displays in HEB. This stylization throughout various Duracell displays in the store creates a visual brand consistency. The Duracell HEB 3' and 4' display is configured in two versions based on available space in-store across the chain. Four-color litho lifestyle graphics on the header help guide consumers through the buying process. This Duracell Endcap was created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747, (Tel) 631-694-1356, (Web Site) www.ndrc.com.
Kraft Multiple Box Standee
These holiday boxes were litho printed, then mounted to corrugate and die cut to shape. They are part of the whole instore p.o.s materials which included basewrap, floor displays, multiple headers. Coupons, wobblers, posters, shelf talkers recipe cards and end aisles were sent to be placed on premise for this promotion. All these items made quite an impression in store and brought focus to consumers to Kraft products. The Kraft Multiple Box Standee and an extensive array of other p.o.s. materials for the promotion, were created for Kraft by Proprint Services, 562l Finch Avenue East, Unit #5, Toronto Ontario, Canada MlB 2T9, (Tel) 416-754-3028, (Web Site) www.proprintservices.com.
Hershey’s Extra Dark Wing/PDQ
This display was developed as a multi-use, multi retailer display to promote Hershey's new line of Extra Dark chocolate bars. It was designed to appeal to the adult consumer. The chocolate's anti-oxidant qualities are highlighted and the bars themselves sit in a field of dark chocolate brown interspersed with bold color that is echoed on the wrapper. The display can be hung on a rack or displayed on a counter top. This corrugated display takes 4-6 weeks average time from initial contact to final shipment. The Hershey's Extra Dark Wing/PDQ was created by Menasha Display, 601 E. Erie Ave., Philadelphia, PA 19134. (Tel) 800-232-0473, (Web Site) retailii.com.
Frito-Lay SkyBox Ceiling Displays Featured At Alberston’s
Frito Lay recently concluded an in-store test of the patent pending SkyBox Universal ceiling displays at Albertson’s grocery stores in the Dallas/Fort Worth, TX area. The units are suspended on thin reinforced aircraft wire and mark the entrance and exits of each grocery store aisle. Test results yielded an 82% up to 225% increase in sales against control sales. "The displays capture the attention of consumers and we are looking to expand the program regionally and nationally,” stated Jim Jinright, CEO of Island Display, manufacturer of SkyBox. "There's a growing level of interest in utilizing the SkyBox in conjunction with proprietary brand promotions in the drug, c-store and grocery channel." For more information on SkyBox, contact Island Display, 1601 Harvest Glen Drive, Flower Mound, TX 75028, (Tel) 972-724-3553, (Web) www.islanddisplay.com.
Shelf Works Cooler Management System
Trion Industries, Inc., Wilkes-Barre, PA, offers an expanded line of Shelf Works™ shelf management fixtures which can turn difficult to merchandise freezers and coolers into well-faced, profitable point-of-purchase displays. Available are cooler capable dividers, auto and manual feed pusher systems, label holders, signage systems, shelf talkers and more, all designed to make refrigerated branding and merchandising more profitable. For more information, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702, (Tel) 800-444-4665, 570-824-1000, (Web Site) www.triononline.com.
PanoramaT SensifierT Supermarket Smell and Sound Display
This display is a virtual environment created by combining the elements of sight, smell and sound into one attractive display unit. It begins with a convex-face backlit display to which is added sight and sound modules. Interfacing is an option which allows viewers to activate the scent and/or sound functions. The Panorama T SensifierT has over 33,000 scents for countless retail and P.O.P applications. The display is particularly well suited for food and beverage promotions. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427, (Tel) 800-548-3269, (Web Site) www.clearrcorp.com.
Scotch Brite Supermarket Display
This display was designed as a self-shipping quarter pallet to be used in supermarkets to promote various new launch products. A stackable, self supporting tray holds a variety of product configurations. The unit is shoppable from two sides and offers great impact from all views. Complete assembly, packing and distribution of display is provided. The Scotch Brite Versatile Unit was created by Kell Specialty Products/Great Northern Corporation, 421 Palmer Street, Chippewa Falls, WI 54729, (Tel) 800-472-1800, (Web Site) www.greatnortherncorp.com.
The LaChoy Rooster Inflatable
This display is a 36 inch inflatable which was distributed at supermarkets around the country to call attention to the product at the point of sale. The colorful inflatable helped to increase sales of the LaChoy products. The LaChoy Rooster was created by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573, (Tel) 914-939-3535; (Web Site) www.sterlingpromo.com.
Fresh From Florida Floor Display
This permanent floor display was used by the Department of Agricultural & Consumer Services of Florida for the Kash n' Karry supermarket chain to promote and market the produce industry of Florida. Magnets with pictures of different produce are included to show which specials are "Available This Week." The board also includes a write-on surface allowing the chain to change the prices and messages easily on a daily basis. It is also two-sided with the second panel being printed in Spanish, for the large Hispanic population in the target market area. The Appalachian wood provides a very sturdy base and frame for the display. For more information, contact Heritage Sign & Display Inc., 344 lndustrial Road, Nesquehoning, PA 18240, 570-645-8701, (Web Site) www.popsigns.com.
Stock Eclipse Floor Stand
Retail Solution Center offers the Eclipse Floor Stand, a stock display that provides an upscale look in supermarkets and other retail channels. Vacuum formed from high-impact styrene, the Eclipse Floor Stand is a two sided, free standing display ideal for product testing where cost saving stock displays are necessary. The Dimensions are 47"H x 15"W x 14"D. For more information, contact Retail Solution Center, 75 Hanse Ave., Freeport, NY 11520, (Tel) 516-771-7000; (Web Site) www.rsc-ny.com.
Quara Wine Rack
This display was designed to introduce this new Argentina based wine. The program provided six types of units all with colorful label designs featuring the llama in the body of the label. A 6 case and a 4 case version was designed to accommodate all size accounts. This unit was made specifically for the larger retail accounts. The logo llama was brought to life by fabricating a 3-D figure using various color laminates for the body parts and 2 powder coated wire baskets for the main body. It holds 6 cases of product and provided eye-catching visibility across the store which helped to introduce the exciting new world of Quara wines. The Quara Wine Rack was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466, (Tel) 718-324-9330, (Web Site) www.flairdisplay.com.
Versatile Floor Shelf Display
Marv-O-Lus Manufacturing Co., offers this fold-open display, which is sturdy enough for permanent use, but portable enough for temporary close-outs and seasonal sales. It’s as easy to set up as it is versatile--it takes no tools and no time. The included four shelves can be placed flat or at an angle. The display is offered from stock with a black finish and a sign holder. The dimensions are : 55" H x 22"W x 13"D. For more information, contact Marv-O-Lus Manufacturing, 220 North Washtenaw Avenue, Chicago, IL 60612, (Tel) 800-236-0553, (Web Site) www.marvolus.com.
Boutique Floor Stand
This sophisticated stock display is designed to highlight quality products. Wood uprights and glass-like shelves showcase the products displayed on this one sided free standing display. A one piece back panel offers graphic "billboard" opportunities to support brand equity. Adjustable shelves offer flexibility for different size products. The dimensions are 71"H x 17"W x 14"D. For more information, contact Retail Solution Center, 75 Hanse Ave., Freeport, NY 11520, (Tel) 516-771-7000; (Web Site) www.rsc-ny.com.
Pepsi Can Stopper
This display is an outdoor storage unit and is a durable, permanent display constructed of tubular metal posts secured to a steel base and top. It is a unique and visual way of showing the Pepsi product on sale while protecting it against outdoor elements. The display features a lockable sliding door which hides away when the unit is open. The vacuum-formed flip-top lid and wraparound "Pepsi Can" graphics are printed on high impact styrene material. The Pepsi Can Stopper was created by Edge Displays, 1650 New Highway, Farmingdale, NY 11735, 800-332-6724, (Web Site) www.edgedisplay.com.
Coppertone Floorstand
This display creates instant brand awareness and also provides an off-shelf position for the Coppertone Continuous spray products, the brand's leading seller. The unit replicates the product bottle and packaging and helps to cut through category clutter. The display also stocks a large amount of product in a small footprint. The Coppertone Floorstand was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747, (Tel) 800-637-8870, (Web Site) www.ndrc.com.
Covey Run Wine Cart
This wine cart was used to display the Covey Run line of wines in a display that could be moved around and placed in a variety of locations most convenient for the retailer. The display piece also serves as a dealer incentive. The Covey Run Wine Cart was created by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573, (Tel) 914-939-1151, (Web Site) www.sterlingpromo.com.
POPCO Inc. offers the NX Snaprail™ which may be used to hang wide format signage up to .080" thick. The Snaprail is stocked in standard lengths up to 72¨in clear or silver, and cut to custom lengths. A quick-change locking feature allows signs to be changed easily without tools. If a second Snaprail is used along the bottom of the sign, it keeps signage from curling and creates a framed look. Black or clear accessories are available. For more information, contact POPCO Inc., 5405 Opportunity Court, Minnetonka, MN 55343, (Web Site) www.popco-usa.com.
Midway Displays introduces the Snap-Out 24" Base. This unique patented design ships flat to save cost and then Snaps Open for display assembly. It features strong steel construction for added stability and can be powder coated in any color. It comes with or without casters. The base is 24" tip to tip, of 3 gauge wire and accepts 1" poles. For more information on the Snap-Out 24" Base, contact Midway Displays, Inc., 6554 S. Austin Avenue, Bedford Park, IL 60638; (Web Site) www.midwaydisplays.com.
Retail Solutions Group offers this Modular Cube, four piece, stackable rotational molded display featuring adjustable angled shelves and an optional illuminated or non-illuminated base. Each cube can be rotated to different positions for a stronger display appearance. This free standing, two sided stock display is easily set-up in minutes and can be customized with graphics. For more information, contact Retail Solution Center, 75 Hanse Ave., Freeport, NY 11520, (Web Site) www.rsc-ny.com.
Multi Dimensional Resources has introduced a line of in-stock refrigerator, cooler and freezer displays that maximize brand awareness. MDR integrates innovative cooling and freezing capabilities with iconic point of purchase displays. MDR's displays generate incremental sales, expand distribution channels and maximize ROI, while minimizing cost and maintenance. MDR's in-stock freezers, coolers and refrigerated displays are offered with scores of options, from state-of-the-art lighting and signage, to adjustable shelves, interior compartments, locking devices, self-closing doors, casters and more. Available as islands, endcaps, inline and mini countertop units, cooler and freezer displays are offered in a broad range of shapes, sizes, and configurations. For more information, contact Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072. (Web Site) www.mdr-pop.com.
Marv-O-Lus Manufacturing Co., offers this stock Spinner Rack with 24 Hooks. This display can hold a wide variety of products-from candy to gloves and almost everything in between. Each hook is 6" long. The Dimensions are 63"H x 15" spinning diameter. For more information, contact Marv-O-Lus Manufacturing, 220 North Washtenaw Avenue, Chicago, IL 60612, (Tel) 800-236-0553, (Web Site) www.marvolus.com
This 24" six shelf merchandiser is available for immediate shipment in quantities up to 250 in red with a blank header, or can be customized to specification. Each of the six shelves can hold approximately 50 lbs of weight for a unit capacity of around 300 lbs. The shelves have ¾" steel tube reinforcement with spacing on 5" centers. Additional shelves are available. The structure stands 60 inches tall with a blank optional sign that adds 13 inches to the height. The width of the display is 24 inches. For more information, contact Meridian Display, 162 York Avenue East, St. Paul, MN 55117 (Web Site) www.meridian-display.com.
Southern Imperial's stock EMLine displays can be mixed and matched to display DVDs, CDs, Magazines, PC Games, books, and more. EMLine kits are durable and versatile for lightweight or heavy products. Each profile is constructed of a nearly unbreakable polycarbonate extrusion. Each bracket is designed of high strength, stamped steel. For more information, contact Southern Imperial, Inc., 1400 Eddy Avenue, Rockford, IL 61104, (Web Site) www.southernimperial.com.
Art-Phyl Creations offers a full line of "customized" stock displays featuring modular display components developed over years so that they can be configured in "have it your way" displays. The line includes stationary or spinner racks, tray and bin items, garment and literature racks. Components are manufactured at a hi-tech plant in Miami and the displays are available as single units with quantity discounts offered starting at 25 units. For more information, contact Art-Phyl Creations, P.O. Box 5457, Hialeah, FL 33014, (Web) www.art-phyl.com.
Merchandising Inventives designs and manufactures Stock corrugated displays for major brand marketers. It offers stock displays and custom printed displays, including corrugated displays, cardboard displays, end caps, power wings, pallet packs, pre-packs, and shipper displays. For more information, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, IL 60085, (Web Site) www.merchinv.com
Proprint Services Inc. offers its Basewrap which can meet extremely tight timelines. Shown is basewrap which was produced in under two weeks providing a speedy turnaround time for the lightweight, durable and easy to set up basewrap. This was shipped out as part of a larger pos program to a wide channel of stores. The Halloween basewrap was printed four color process on a l0 pt. Card stock with a UV coating. Each roll was l8" high with a 24” repeat image and l00 feet in length. The basewrap was time specific for the Halloween season and helped increase sales for the product. It was used to wrap around the bottom of skids to keep the overall look of the display clean and concise. For more information, contact Proprint Services, 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9, (Web Site) www.proprintservices.com.
Brochure Holders, Inc., offers a unique brochure holder that ships flat and quickly assembles into a sturdy, economical brochure holder. The holder is made from clear K resin, giving it the properties of a "living hinge," preventing breakage on the folded areas, and tough enough to hold a full pocket of literature. The brochure holder is versatile, because it can be placed on a counter or mounted on a wall. The K resin provides an excellent surface for printing. The FNH 104 unit is 4 1/8 wide and 1 1/2 deep, standing 6 3/4 tall. The FNH 104 DP (Deep pocket ) is 3 inches deep for extra capacity. On average , shipping costs are 45 % less than with conventional rigid holders. For more information, contact Brochure Holders, Inc., Unit 2-20215-102 Avenue, Langley B.C. Canada V1M 4B4, (Web Site) www.brochureholders.com.
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