Kiosk Enhances The Wine Shopping Experience
Curiosk Marketing Solutions, (www.curiosk.com) has introduced a touch-screen wine information kiosk that displays product information on screen after a simple scan of a wine bottle’s bar code. The kiosk then allows customers to create a personalized greeting card designed to fit over the neck of the bottle. The personal greeting along with selected wine information prints on a gift card at the kiosk in seconds.
David Weinberg, President of Curiosk, said “By using our kiosks, customers will learn about their wine selection and be able to take the information home to share with others. Greetings such as Happy Birthday, Thanks For Dinner, I Love You, or I'm Sorry... can be selected, and then customers may add a unique message. It’s as easy as Scan, Personalize, and Print.”
Wente Launches “Discover The Wine, Discover The Music”
Wente Vineyards has launched, a “Discover the Wine, Discover the Music” program, together with six emerging musical artists.
Wente Vineyards’ wines will carry “Discover the Wine, Discover the Music” bottle-neckers, designed to replicate album cover art. Inside, consumers will find Winemaker Karl Wente’s selected artists and a redemption code to download a free song from each artist.
Wente will promote the program with an array of point-of-purchase materials.
“As winegrowers, we always seek to have new people taste our wines,”said Karl Wente. Artists also need every opportunity to have their music heard. This project brings together my passion for wine and music, and allows new audiences to share in both great wine and music.”
Rustic Floor Unit Displays Candle-Lite
This Candle-Lite Willow Lane Floor Display is constructed of Melamine Clad MDF, which provides durability and a rustic look.
The shelf sides are actual pine with heat branded logos. The display is shipped KD and is field assembled utilizing a series of cam locks and plastic fasteners.
The display holds over 250 pounds of product and is easy to shop from all four sides. The corporate identity and product name is prominently featured on the display header and each shelf of the display.
This display was created by Great Northern Corp., a Racine, WI-headquartered point-of-purchase display firm.
Febreze Displays Odor-Eliminating Candles
Procter & Gamble is returning to its roots by introducing the Febreze Candle -- the first scented candle on the market with a unique odor-eliminating core. As the Febreze Candle burns, it uses a patented technology to remove unpleasant odors from the air while simultaneously filling a room with an inviting, fresh scent. Said Jorge Mesquita, President, P&G Professional, “The Febreze Candle goes a step beyond a traditional scented candle because it does more than just scent a room; it removes unpleasant odors, helping to create a pleasing, relaxing environment.”
Febreze Candles will be available in five scents, including: Meadows & Rain, Spring & Renewal, Linen &Sky, Vanilla & Refresh and Apple Spice & Delight.
Special displays support the product launch.
Rayovac Signs Don Cherry To Relaunch In Canada
Hockey announcer Don Cherry, has become the personality behind the Canadian relaunch for Rayovac batteries.
Cherry will be featured in all aspects of the Rayovac relaunch, including packaging, displays, promotions, advertising and other communications geared towards educating consumers on the value and endurance of the brand.
“Don Cherry is arguably the most likable public figure in Canada, both for his dedication to others and his enduring positive energy both on and off the air,” said Rob Cayer, director, Rayovac Batteries Canada. “His core qualities parallel the message we want to convey to our consumers, that Rayovac is going to be a better value and endure.”
Duracell Displays New Rechargeable Batteries
Duracell is introducing Pre-Charged Rechargeable batteries that come charged and ready to use straight out of the pack. This new rechargeable technology, which retains power for up to 365 days while not in use, helps raise the bar on convenience and satisfaction.
Duracell Pre-Charged Rechargeable batteries can be recharged hundreds of times in any NiMH battery charger. Designed for use in high-drain gadgets including digital cameras,portable gaming devices and MP3 players, Duracell Pre-Charged Rechargeable batteries eliminate the need to charge cells before using them for the first time.
“In today’s constantly connected world, consumers want batteries that are ready when needed and that last longer in power-hungry devices,” said Tim Makris, Marketing Director, Duracell.”
Colorful floor and counter displays will support the product launch.
Lumene Displays Skincare Brand Event
The Lumene “Discover the Right Skincare” event was designed to build awareness of the brand, its unique natural ingredients and the variety of products which target the special needs of three different age groups.
The event featured special end cap displays which included three PDQ trays focusing on different age groups and placed prominently in CVS stores’ beauty departments.
The displays were prepacked and simply removed from packing cartons and placed on three shelves and then topped with striking headers.
Graphics featured signature Lumene models for each age group. The attractive headers established the Lumene brand in a quality manner.
The Lumene “Discover the Right Skincare” program was created by Menasha Display Group of Philadelphia, PA.
Pringles Displays New Stix Snack Product
Pringles has introduced its latest crispy cracker stick snack, PRINGLES STIX. PRINGLES STIX are crispy cracker sticks made from baked wheat and are available in four flavors: Crunchy Wheat, Vanilla, Honey Butter and Pizza, containing only 90 calories per pack and zero trans fat.
Through a promotional partnership with Nintendo, PRINGLES STIX offered shoppers a sneak peek of the new EA(TM) video game Boogie on Wii. Developed for Wii by Electronic Arts, this party game that ships with a packed-in microphone, lets players sing and dance using the Wii Remote. Players also have the ability to record their performances to share with their family and friends.
Special off-shelf displays will help call attention to the new product in-store.
M&M’s Displays First Fruit-Flavored M&M’s
M&M’S Chocolate Candies has introduced M&M’S Razzberry Chocolate Candies, which offer the sweet flavor of raspberries as a complement to the classic M&M'S milk chocolate taste.
Anibal Martini, Global Marketing Director, M&M’S Chocolate Candies, said, “We are delighted to grow the M&M’S brand by introducing the first fruit-flavored M&M’S Razzberry Chocolate Candies.”
Special displays will support the launch in food, mass, convenience and drug stores.
7Up Displays New HoldiayFlavor
For the holiday season, Cadbury Schweppes Americas Beverages (CSAB) has introduces new Pomegranate 7UP, a blend of natural Pomegranate flavor with 7UP.
“With its natural Pomegranate flavor and deep burgundy color, Pomegranate 7UP is a festive addition to the holiday season,” said Matt Smith, 7UP brand director for Cadbury Schweppes Americas Beverages. “Pomegranate is one of the fastest growing flavors in beverages today, and Pomegranate 7UP makes a perfect primer for any holiday party.”
Special pole sign images have been developed to support Pomegranate 7UP in-store. There are special standalone 7UP Pomegranate pallet displays, and Pomegranate 7Up has been added to 7UPs multi-product display racks, which feature a festive holiday image.
Outwater Plastics
Wonder Pizza Kiosks Expand Distribution
Wonder Pizza USA, (www.wonderpizzausa.com) headquartered in New Bedford, MA, is introducing new kiosks that will place pizza, America’s most popular food source in places never before available.
The innovative machine holds, cooks and serves 9” whole pizza pies in just 2 minutes. The unit features an easy to use video command ordering system.
There are three different pizzas available in each machine at one time. The kiosk has a refrigeration unit and an electrical oven. Each vending machine holds up to 102 pizzas.
Connie’s Pizza of Chicago is featured in all Wonder Pizza Kiosks.
Five years and 6 million dollars of Research and Development went into this design and subsequent manufacture of the new kiosks.
YoNaturals Launches Healthy Vending Machines
YoNaturals, Solana Beach, CA, is expanding its nationwide network of healthy vending machines, featuring more than 100 varieties of natural snacks and beverages. Many locations across the nation are replacing their ‘junk food’ vending machines with all-natural “YoZone” machines.
YoNaturals CEO Mark Trotter, said, “We have a comprehensive program featuring, state-of-the-art Healthy Vending Machines complete with 24/7 monitoring software, cashless payment systems, and a complete food & beverage distribution service that covers the entire USA.”
Safeway Announces First Solar-Powered Grocery Stores
Safeway has launched a new environmental project to power its California stores with renewable solar energy. The company installed solar panels atop a newly renovated Safeway Lifestyle store in Dublin, CA and plans to extend the program as part of a broader renewable energy initiative. Solar equipment at the Dublin Safeway store will provide 20 percent of the stores’ average power usage.
“Safeway is taking its green power initiative to the next level as we identify additional California store locations for its solar stores program,” said Joe Pettus, Safeway Sr.V.P., Fuel & Energy. “The investment in renewable energy, both solar and wind makes sense for both the environment and our company.”
Frito-Lay’s SunChips To Feature Green-e Designation
SunChips, Frito-Lay’s popular brand of multigrain snacks, has announced the inclusion of the “Green-e” designation across its full line of SunChips snacks. The updated packaging will feature the Green-e logo, a designation from the Center for Resource Solutions used with certified renewable energy certificates. The Center for Resource Solutions is the national non-profit group that administers the Green-e program. The SunChips brand will be one of the first national consumer packaged goods brands to include the Green-e logo on packaging.
“Including the Green-e on the SunChips line of snacks gives the brand an opportunity to communicate its commitment to support green energy, and hopefully will remind and encourage consumers to take their own small steps to make our world a brighter place,” said Gannon Jones, V.P., Marketing, Frito-Lay.
San Francisco and Seattle Top Cities For Organics Consumers
The West Coast is a stronghold for organics consumers, according to a recent analysis from Scarborough Research. Scarborough finds that 35% of San Francisco adults used organic foods during the past month, making it the top U.S. city for organics users. Seattle (32%), Portland, OR (27%), Washington D.C. and Denver (26%, each) and San Diego (24%) round out the top markets for organics consumers.
In the total U.S., 17 percent of all adults are organics users. Out of the 79 local markets measured by Scarborough, 23 were identified as organics markets, or those markets that have an above-average percentage of organics consumers. Of these 23 organics markets, more than half (13 cities) are in the Western census region, more than one-quarter (six cities) are in the Southern census region, three cities are in the Northeast, and one is in the Midwest (Minneapolis, MN).
“The top five markets for organics consumers have youth, higher than average annual household incomes, and a fitness mentality in common,” said Alisa Joseph, V.P., Scarborough Research. “Cities such as San Francisco and Seattle have long been known for active, healthful lifestyles. However, the industry should keep an eye on the Southern region of the U.S., as many markets there have a significant presence of organics consumers as well.”
Organics consumers are young, affluent, and big spenders on groceries. Nationally, organics consumers spend an average of $127 on their weekly household grocery bill, 10% higher than the national norm. Their annual household income of $86,000/year is 22% higher than the national average. Organics consumers are 19% more likely than the national average to be ages 18-34 and 13% more likely to have two or more children at home.
Wal-Mart Supercenter is the top grocery store for organics consumers, but Whole Foods has the highest concentration of organics consumers in its aisles. Organics consumers are 272% more likely than the average consumer to have shopped Whole Foods during the past week. Other grocery stores that have a higher than average concentration of organics consumers include Trader Joe’s, Safeway, Costco and SuperTarget.
Wine is a popular beverage among organics consumers. One in four organics users aged 21+ bought wine at a grocery store during the past month. Beer, particularly imported beer, is also a popular beverage item. Almost one-third (31%) of organics shoppers drank an imported beer during the past month, versus 20 percent of the total 21+ adult population.
Organic Coffee Market Reports Dramatic Growth
U.S. retail sales of organic coffee in 2006 increased 24% to $110 million, according to the Organic Manufacturer Survey conducted by the Organic Trade Association, (www.ota.com), based in Greenfield, MA.
“The dramatic increase in organic coffee sales mirrors the continuing growth in the overall organic sector and reflects consumers’ increasing awareness of these products, and the availability of these beverages in venues ranging from small coffee shops to ‘Big Box’ stores,” said Caren Wilcox, OTA’s Executive Director.
Large Majorities See Organic Food as Healthier - But Also More Expensive
Those who buy organic food regularly are a small minority, but a growing one. Organic food is seen by most people as safer, better for the environment and healthier, but more expensive. Organic food buyers believe it tastes better and is worth the extra cost. These are some of the findings of a Harris Poll, conducted by Harris Interactive®, Rochester, NY.
Only 7% of all adults report buying organic food “all or most of the time,” and 31% say they buy it occasionally. Some segments of the population are more likely to buy organic foods regularly; college graduates (11%), Liberals (11%), Westerners (10%), Echo Boomers (aged 18-30; 10%), and Gen Xers (aged 31-42; 9%); ·Those who buy organics report that their organic purchases are much more likely to have increased (32%) than to have decreased (5%). The very large majorities of the public believe that organic food is safer for the environment (79%) and healthier (76%). Almost all frequent organic food buyers believe this (92% and 98% respectively). Most (86%) frequent organic food buyers also think it tastes better, but only 39% of all adults think this way.·
About a third (36%) of the public, including almost all (91%) frequent organic food buyers, believes that “organic food is much better for you” and that “the extra expense is worth it to have better food.”
The many people who have positive attitudes to organic food suggest that the increase in consumption of organic food is likely to continue and, in a few years time, could account for a much larger share of the food market.
Healthy Living Trend Spurs Changes Among Food Marketers
The Mercanti Group, an investment firm, reports that healthy diets have created an opportunistic shift at all levels of the food chain. Mercanti’s report,”Healthy Eating; How We Are Changing What We Eat,” states that major food companies are devoting a larger portion of their product development and marketing strategies toward organic and natural alternatives. It also has resulted in intensified interest in vitamin-fortified versions of popular consumer brands, such as Coca-Cola’s vitamin-fortified Diet Coke Plus and Kraft Food’s LiveActive probiotic line.
The industry’s major food providers also have been actively expanding via acquisitions. Acquisitions have enabled the global food marketers to control a large portion of the organic industry; however, there remain a range of independent organic marketers, including Amy’s Kitchen, Clif Bar and Kettle Foods.
Shopping Momentum Study
For most people buying that fateful first - and often innocent - item in a store seems to open the purchasing floodgates. This realization, they say, has important implications for how stores are laid out as well as for understanding individual behavior, according to a new study by Uzma Khan of Stanford Graduate School of Business, Ravi Dhar of Yale School of Management, and Joel Huber of Duke's Fuqua School of Business In field tests, student subjects were given the opportunity to buy some discounted items. Some students initially were offered a light bulb, while others received something more relevant to their needs - an educational CD. The idea was to vary how likely people were to buy the first item. Naturally, those who received a light bulb were less likely to buy it compared to those who received the CD. All students then had the chance to buy a second item - a keychain.
Those who received the CD - the more relevant item - were much more likely also to buy the keychain. “That was the case even though the second item was completely unrelated to the first,” says Khan, Assistant Professor of Marketing at the Stanford Graduate School of Business. Shopping is a two-stage process, say the researchers. In the first stage, people deliberate about a purchase, weighing cost and benefits, the degree to which they need the item, and so forth. But once the deliberation phase ends and the buying phase takes over, a subtle psychological mechanism comes into play.
The purchase of an initial item creates what Khan calls “shopping momentum.” The study implies that necessities are the best drivers of customers’ shopping momentum. “Stores should put momentum starters at the front of the store - things like newspapers and umbrellas in the rainy season, which don't require a lot of deliberation. Those kinds of things can get customers on a shopping roll,” said Khan.
CPG Companies Utilizing New Merchandising Solutions
Consumer packaged good (CPG) companies are facing a merchandising challenge as retailers have cut back on point-of-sale display space when manufacturers need it most, given the declining effectiveness of traditional advertising vehicles. This is a key finding of the new report from Information Resources, Inc. (IRI), “CPG Merchandising Trends 2007: New Strategies for a New Retail Environment.”
The IRI report highlights several trends that will shape the next era of CPG merchandising: Trip-Based Merchandising: Through new advances in shopper insights, retailers are able to identify high-potential shopping trips and specifically target them through merchandising, marketing and assortment. Solutions Merchandising: Expect to see a surge in multi-category promotions around themes, such as meal solutions and spring cleaning. These promotions will often involve multiple manufacturers, working in partnership with retailers.
Merchandising as an Educational Platform: As CPG products become more considered purchases (e.g. consumers evaluating health benefits, sustainability benefits, etc.), there is a growing need for in-store education. High-Tech Merchandising: New technologies are emerging within retail that offer promising new ways to reach consumers, such as in-store TV networks, digital signage and intelligent carts.
IRI Retail Solutions President Thom Blischok, said, “CPG companies must demonstrate that their merchandising programs fit into the retailer’s growth strategies. Account-specific merchandising plans will be required, driving a much greater need for collaboration between retailers and manufacturers.”
Green Giant Vegetable Blends Deliver Targeted Health Benefits
Green Giant has introduced three frozen vegetable blends delivering targeted health benefits. Healthy Weight features sliced carrots, sugar snap peas, black beans and edamame. Immunity Boost features broccoli florets, julienne carrots and red and yellow sweet pepper strips, and Healthy Vision features sliced carrots, zucchini quarters and sliced green beans. Mike Martin, Green Giant Marketing Manager, said, “These products can help boomers meet their specific health needs.”
Anheuser-Busch To Distribute BORBA Waters
BORBA and Anheuser-Busch have reached an agreement that gives Anheuser-Busch responsibility for distribution and marketing of BORBA Skin Balance Waters. BORBA’s Skin Balance Waters include Clarifying, Age Defying, Firming and Replenishing varieties.
The BORBA line is sold at high-end retailers, such as Sephora and Equinox Gyms.
Coca-Cola & Caribou Coffee Launch Iced Coffee
Coca-Cola and Caribou Coffee are launching a new line of ready-to-drink iced coffees. “The new beverage will bring the values of the Caribou coffeehouse experience to a broader national audience,” said Michael Coles, Caribou Coffee CEO.
Caribou Iced Coffee will be packaged in a 12 oz. reclosable Alumi-Tek™ aluminum bottle.
Green Path Wine Launched At Whole Foods Market
The Country Vintner, Australia, announced that the first wine produced with organic grapes in a Tetra Pak carton package is available exclusively at Whole Foods Market stores. The wine, sold under the name Green Path, is made by Organic One Wines, a 100% organic winery. These wines are packaged in a Tetra Pak carton, which is more environmentally friendly than bottles.
Ronzoni(R) Introduces Smart Taste(TM) Pasta With Added Calcium and Fiber
New World Pasta has introduced Ronzoni Smart Taste pasta with three times the fiber of regular white pasta and the same amount of calcium as an eight-ounce glass of milk.
“We’re proud to offer Ronzoni Smart Taste as an innovative new line of pasta that combines great taste with nutritional benefits,” said Dave Heimbecker, Director of Marketing, New World Pasta.
Shelf Talkers Manufacturing offers rigid PVC Signholders, Shelf wobblers and Shelftalkers. It offers an extensive selection of pre-printed sign holders. These have a pre-printed message that add a company’s logo or sales message to a plain paper insert. Perforated paper allows for many different sizes of signs to be printed on a single sheet. They eliminate the need for a secondary clip, or pre-applied adhesive to attach the sign to the shelf. For more information, contact Shelf Talkers Manufacturing, 3550 Laird Road, Mississauga, Ontario, L5L 5Z7; (Tel) 905-814-5577; (FAX) 905-814-1002; (Web Site) www.shelftalkers.com.
TM Shea Products offers SwingStrip® displays, which are ideal for impulse and cross merchandising. SwingStrip displays attract attention and are easier to shop and reload than traditional clip strips and J-hooks. For more information, contact TM Shea Products, 984 Livernois Rd., Troy, MI 48083; (Tel.) 800-992-5233, 248-589-3272; (Web Site) www.tmshea.com.
Midway Displays offers a flexible, stock spinner display. The display’s rotors can accept a variety of hooks at flexible intervals, and they will also fit 1" and 1 ¼" poles. This permits rotors to be custom fit to specific products, for both your floor and counter display needs. Bases are available in a variety of sizes and shapes, with a custom logo silk-screened on the base. For more information, contact Midway Displays, Inc., 6554 South Austin Avenue, Bedford Park, Illinois 60638; (Tel) 708-563-2323 ; (Web Site ) www.midwaydisplays.com.
Coca-Cola Oasis Opened At Amusement Parks
The ‘Coca-Cola’Oasis’ has opened at several amusement parks in the U.S. and Canada. Each needed a structural roofed station to house a bay of soft drink machines. The structures needed to be fun, aesthetically compelling, and structurally sound.
The contractor, Animus Design & Build, utilized the Milos Truss system from Milos Structural Systems, Ashland, VA, (www.milosamerica.com).
The structures were designed to be erected by a crew of six people in 1 day.
Ukrop’s Launches New Coupon Dispenser
Ukrop’s Super Markets have introduced Savings Spot, a 1-to-1 shopper program delivering personalized offers and messages to shoppers at the start of their shopping trips. Shoppers scan their Ukrop's Valued Customer Card at the Savings Spot dispenser located near the store entrance and within seconds, receive a sheet of up to eight offers and messages selected just for them based on their shopping history. This program allows Ukrop's and its vendors to give unadvertised personalized offers to the chain's most valuable customers.
Ukrop’s was the first retailer to pilot this system with its creator, Entry Point Communications, Hartford, CT. (EPC).
Scott Aronson, V.P., Marketing at Ukrop’s, said, “The Savings Spot is a unique competitive advantage for Ukrop's and our key vendors to speak directly to our customers at the start of their shopping trips.”
BIC Launches Sidewalk Campaign
BIC’s Wite-Out brand recently conducted a sidewalk ad campaign to get the attention of even the busiest New Yorkers. The campaign featured 4-foot by 4-foot square vinyl panels that adhere to the sidewalk.
G2 Promotional Marketing developed the campaign for BIC. “Seeing a fun message in an unexpected place provides an element of surprise, which consumers enjoyed,” said Susan Arditi, Managing Director for G2 Promotional Marketing, Stamford. “BIC's Wite-Out brand has a loyal following and these graphics really demonstrate the leadership of the product in the marketplace, while reminding consumers that Wite-Out correction products are always there when you need them.”
Frontier Launches Low Calorie Margarita Mix
Frontier Nutritional Research has launched a low-calorie, sugar-free margarita mix, Fit-a-Rita. Fit-a-Rita is the first sugar-free, instant margarita mix with added minerals, vitamins and herbal extracts designed to buffer the toxic effects of alcohol. The average margarita has over 200 calories. A Fit-a-Rita™ margarita has just six calories.
“This may be the first alcoholic drink mix designed for the health-conscious customer,” saidJeff Sargent, product formulator for Frontier Nutritional Research.
Frutzzo Introduces Yumberry Juice
Frutzzo, a pioneer in producing high-antioxidant super juices since 1999, is introducing to the U.S. the first juice from the Yumberry, a subtropical fruit harvested for over 2,000 years.
Yumberry is unusually rich in Oligomeric Proanthocyanidins (OPCs), the most powerful class of free-radical-scavenging antioxidants believed to support every metabolic system in the body.
Said Terry Xanthos, President & Co-Founder of Frutzzo, “We constantly scour the globe to find the most nutrient-packed ingredients available that are at once unusual and delicious - Yumberry raises the bar like no other. Our introduction of the Yumberry allows us to continue our mission of encouraging people to fight free radicals with a powerful new super juice that is unlike anything on the market today.”
Colorful posters and other p.o.s. materials will promote Frutzzo in-store.
HOT TAMALES Conducts ‘Rock N Ride’ Tour
HOT TAMALES and its cooler extreme, HOT TAMALES ICE chewy mint-flavored candies, are conducting a “Rock N Ride” tour, which includes a professional wakeboarding stunt show, live band performances, and tie-ins with local college campus events.
Donald Houston, HOT TAMALES Brand Manager at Just Born, said, “College students have embraced the HOT TAMALES brand and enjoy our candies’ bold flavors. We think partnering with college and extreme sports events will further communicate our brand essence to fans and new consumers. The Rock N Ride Tour provides a perfect opportunity to interact with our consumers as they try new HOT TAMALES ICE.”
Wire Low Rise Bunker Rack
This low rise wire display is being used by Krogers' Supermarkets for cross merchandising. It sits in front of the deli counter or in the produce department and may be placed in front of the meat case or refrigerated food cases to cross merchandise various food products with the wine the display holds. The Wire Low Rise Bunker Rack was created by Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York l0466.
TriAd H 3-Message Displays
The TriAd H extreme-horizontal 3-message display comes in three standard sizes ranging from l4 3/8" x 72" to 24" x l20", with custom sizes available. It is an ideal way to utilize otherwise wasted space at the supermarket. With its ‘wave’ transition and the ability to showcase three messages in the space of one, TriAd H is at attention grabber. The TriAd H 3-Message Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
72 Ct. Cadbury 3-l Unit
Hershey wanted a display and marketing concept that would offer a variety of national retailers options in placement, while at the same time building the high-quality Cadbury brand as a premium candy bar. The display had to be structurally flexible to work in different types of store fixtures. The display's unique structure enables it to be used as a counter unit, power wing or PDQ tray, hence the name "3 in l". The unit features a collapsible easel attached to the back, flat during shipping, which offered energy efficient shipping and truck loading. The easel set-up simply at retail and enabled stores to place the display in the most advantageous locations. The bars are pre-packed into the display. The display uses the Cadbury signature purple color with a varnish coating. The 72 Ct. Cadbury 3-l unit was created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA 19134.
Duracell Power Center Endcap
This endcap display features color coding to help guide shoppers through various battery types and uses. The display is designed to accommodate both peghook packages as well as Duracell's exclusive PackOne modules, a gravity feed system that permits easy restocking. The display uses steel bars as an accent piece which is also used in other 3' and 4' versions of the display. Four-color lifestyle graphics on the header help guide consumers through the buying process. The Duracell Endcap was created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747.
Kraft Mini Mag Display
This display is one of three versions created for the Holiday season. There was a red version (shown), a green version and a blue version, in addition to a multitude of other pos materials for the program. The mini mag was Litho printed, die cut and then kitted and packed for delivery to over 2,000 locations. This eye-catching piece attracts the consumers' attention by using bold graphics and shapes. The message is made clear that it is for the holiday season with the snowflake on top and it showcases Kraft festive creations. It allows interaction with the consumer by offering a take away recipe booklet held in the base of the display. The unit is flexible as the cubes can be rearranged and utilized in other areas of the store such as counter tops. The Mini Mag Display was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
International Greetings USA - "Kroger 4' Pallet"
This display was used to provide the consumer a way to easily find fashionable and top of the line quality products all in one place to make the gift giving experience enjoyable and memorable. The marketing goal was to provide customers with a collection of seasonal products that were prominently displayed in a "boutique" style pallet. This allowed the display to be sent fully packed with minimal set-up time in stores. The International Greetings USA "Kroger 4' Pallet" was created by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388.
Sobe Pure Rush Floor Stand
Edge Display Group created this Sobe Pure Rush Floor-stand. This unit was awarded as one of the best displays at the last PEPSI "Modern Trade Show" in Purchase, New York. This display has a 20" footprint, 84" height and a 20" depth giving it the capability to hold 108 - 8.03oz cans and 16 - 4 packs. A 4 color process printing die cut skateboarder rides along a black curved metal rail. Each shelf is made as a skateboard consisting of black wire and a styrene gravity feed. All 4 shelves attach to the rear frame. This display was created by Edge Displays, 111 Gary Way, Ronkonkoma, NY 11779.
Henschel-Steinau Launches EZ Load Supermarket Shelf Management System
Henschel-Steinau Inc has introduced EZ Load, a unique stock shelf management system featuring patent pending features that allow for easy restocking and provide maximum product visibility for consumers. The easily expandable system accommodates shelf depths of 12", 14", 16", 18", 20" and 22" and features spring loaded pushers and dividers that snap onto a rail and move independently. The EZ Load product includes a unique, design that allows push through product loading by store personnel, reducing labor cost and simplifying re-stocking. Product is held face forward by clear acrylic, providing 100% visibility of packaging graphics for consumers. The system includes easy set up in 3" and 4" increments, with the front rail attaching to holes in existing shelving for stability. The EZ Load Display System is available from Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Diamond of California Nut Display
This roll-about floor display was designed specifically for Food Lion to cross merchandise in various sections in the store. The display merchandised smaller bags of nuts and large bags in bins. The mobile display was an effective and successful tool for providing a second location, greater visibility and stimulating sales by cross merchandising. The Diamond of California Nut Display was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Victoria Sauce Display
Victoria Sauce Co. was sure once the customer tasted their sauces they would come back for more. However, first they needed to attract their attention and gain brand recognition in a crowded and over stimulating supermarket atmosphere. Creoh created a visually striking aisle display with a high gloss graphics printed on the front and back that was not only strong enough to hold the weight of the 8 stacked cases of bottles, but also worked as an in store advertisement for their brand. This display was created by Creoh Displays, 246 Seigel Street, Brooklyn, NY 11206.
Special K Water Display
This display was built out of wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene with plastic insert and fasteners. The objective was to create a bold visual statement highlighting a new protein and calcium enhanced water, and to encourage single serve trial of the product. The product is marketed primarily in the diet foods/diet aids category. This display was created for Kellogg’s by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154.
Toasted Head Wines Picnic Table Display
Toasted Head Wines wanted to convey the fun, outdoor recreational aspect of the brand. Sterling Promotional Corp. designed and developed this unique and patent-pending convertible picnic table/garden bench to unite the outdoor environment of The Bear with the toasted barrel flavor of the wine. The table/bench was used in grocery stores as a display enhancer and dealer loader. This table often was placed in the front of the stores to promote entertaining and picnicking. This display was created for Toasted Head Wines by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
Whole Foods Inflatable
Whole Foods used this inflatable to attract attention and convey its image as a source for wholesome, nutritious foods. This giant inflatable can be placed on rooftops, pavements, sidewalks or grass and is inflated with a cold air fan unit. A light system for the inflatable can increase the dramatic effect and increase visibility after dark.This inflatable was created for Whole Foods by Above All Advertising, Inc., 9080 Activity Rd. Ste A, San Diego, CA 92126.
Cavit Collection l87 ML. Floor Display
This display was designed as a floor display to take advantage of available floor space in supermarkets that sell liquor. It was constructed with 5 wooden shelves designed to hold nine 4-packs of Cavit l87 ML. bottles per shelf for a total of 45 packs of wine per display. The display combines the traditional beauty of wood trays with the contemporary look of sculptured tubing to add to the customer appeal. It also features a two-sided 4-color permanent header panel. The trays alternate the Cavit logo with an "Imported from Italy" tag line. The Cavit Collection Floor Display was created by New Business Solutions, lF Enterprise Pl., Hicksville, NY 11801.
Tsingtao Display Conveys Asian Heritage
Crown Imports, LLC required a temporary floor display with permanent display aesthetics that would merchandise cased product of Tsingtao beer. The display had to reinforce the “Asian” appeal of the brand. It was printed one color overall and UV coated "E" flute base with litho wrapped fiber poles, two sides, 4cp silk screened and stitched poly banner. The Tsingtao display was created by Great Northern Corp., 1800 South Street, Racine, WI 53404.
White Triple Bin Display
This versatile white triple-bin display holds a surprising amount of merchandise in a minimum of floor space. The square design makes the display space efficient and easy to shop. The display dimensions are: 47"H x 19"W x 19"Deep. The baskets are 6” deep. The display has a durable white powder-coat finish. This white triple bin display is available from Marv-O-Lus Manufacturing, 220 North Washtenaw Avenue, Chicago, IL 60612.
Whole Foods Market Chalkboard Display
Like a favorite gourmet cheese shop, the Artisan cheese department at Whole Foods Market is renowned for selection and service. In order to highlight the Artisanal Cheese of the month and educate shoppers about the featured cheese, Whole Foods chose a double sided chalkboard printed with 4 color process artwork. The chalkboard also featured a wooden base to help it stand erect above the cheese display. The chalkboard was created by Heritage Sign & Display Inc., 344 lndustrial Road, Nesquehoning, PA 18240.
Bargain Books Speed Table
This Display Speed Table is a very popular stock display for the Supermarket Industry. The SD 119 Medium speed Table, measures 36 wide x 24" deep x 30" High. The same unit is also available in a compact 25" x 22" footprint. The display was custom printed with the sales message "Bargain Books" It is printed solid yellow using a stock printing mat, and overprinted with the red "Bargain Books" sales message. Any sales message may be custom printed in the same manner. The “Bargain Books” Speed Table display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Yellow Tail Sparkling Floor Stand
This Permanent Floor Stand was used by Yellow Tail to introduce its Sparkling Wine. It is constructed of Melamine and Acrylic. The display holds three cases, 36 bottles of wine. The unit is on casters so that it can be placed wherever needed in the retail environment. The attractive header proclaims "do you sparkle" to attract the attention of the consumer. The Yellow Tail Sparkling Floor Stand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Candle-Lite Display
This display was designed to provide a permanent environment for Candle-Lite's new fragrance collection. It was imperative that the product stand out and not be visually overwhelmed by the display vehicle. It was also important to create an open, inviting environment conducive to shopping. The primary construction of the unit is Melamine clad MDF. Shelf sides are actual pine that are heat "branded". The display assembles in minutes, due to shelf clips. Fabricated Styrene header panels attach with "Christmas Tree" push fasteners. This versatile, permanent display supports 260 lbs. of product while maintaining a small footprint. It is shipped knocked down and assembles in minutes. The Candle-Lite Display was created by Great Northern Corp., Consumer Packaging and Display, l800 South Street, Racine, WI 53404.
Tweezerman Spinner Floor Display
This high-style spinner display was designed to merchandise feminine hand care products in professional nail salons. The display showcases a wide array of eye, facial, pedicure, manicure and personal gift products. The display measures 20" w x 20" d x 65" h and is constructed of steel tubing, wire, sheet metal and plastic with a powder coated finish. For more information, contact New Business Solutions, 1F Enterprise Place, Hicksville, NY 11801.
Woodbridge Metal Barbecue Rack
Woodbridge Wines wanted a free-standing rack to convey that its wines are an ideal complement to barbecue foods. This display was designed to gain valuable floor space not only in the wine aisles but also in the meat department of major grocery store chains. This barbecue rack enabled Woodbridge to enhance their distribution during the summer months.This display was created for Woodbridge Wines by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
Duracell Kroger Endcap
This display was designed to dramatically change the look and feel of the typical Duracell endcap, for a permanent battery endcap, positioned out-of-category within the Kroger store format. The display was to create a long-term battery location, to supplement additional Duracell inline placements. The display is designed to accommodate peghook packaging. Four-color litho lifestyle graphics were placed on the side wings of the display. There is three-sided accessibility. The display uses injection-molded corners and headers in a dynamic blue color, and a LESA glow panel takes advantage of ambient lighting. The Duracell Kroger Endcap was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Omni Watch Tower Display
Omni Watch Company required a display that was aesthetically pleasing and unique for Longs Drug Stores. It was also necessary to display more SKU's for boxed watches and blistered pegged watches. This watch tower display was designed which increased the product quantity by 25%. The unit featured the right mix of walnut wood and aluminum that kept it classic, yet gave it a more modern and fresher feel than the way it was displayed previously. The Omni Watch Tower Display was created by Creoh Packaging, 246 Seigel Street, Brooklyn, NY 11206.
Clip Strip Corporation offers its DPP-l Corrugated Power Panel Tray, a stock display unit. This unit was used by Lola Products Inc., manufacturer of household cleaning tools and kitchen gadgets to get product into a regional supermarket chain. Several hundred corrugated power panel displays were loaded and shipped immediately. Within 24 hours, the stock unit and necessary hooks and panel clips to adapt the panels to the different lines of products, were displayed. For more information, contact Clip Strip Corporation, 343 South River Street, Hackensack, NJ 07601.
Nashville Display offers the 24" Shelf Wire display, a stock unit that is available as a 5 or 4 shelf version. The 5 shelf display is 60" high x 24" wide x 17.25" deep. The 4 shelf is 48" high. The displays have an egg shell white powder finish. The shelves are adjustable and can be tilted down in front. Each shelf can hold up to 25 pounds. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Art-Phyl Creations offers a full line of "customized" stock displays featuring modular display components developed over years so that they can be configured in "have it your way" displays. The line includes stationary or spinner racks, tray and bin items, garment and literature racks. Components are manufactured at a hi-tech plant in Miami and the displays are available as single units with quantity discounts offered starting at 25 units. For more information, contact Art-Phyl Creations, P.O. Box 5457, Hialeah, FL 33014, (Web) www.art-phyl.com.
Creoh Displays offers a low cost, sturdy display that is easy to assemble. This unit was used for Paris Accessories for their winter wear, gloves and scarves. This display ships flat in one carton, providing all the elements needed in one box. For more information, contact Creoh Displays, 246 Seigel Street, Brooklyn, NY 11206.
Midway Displays offers in-stock components to achieve a customized display such as the POWER TOWER shown. Each tier may be loaded with product. It is large enough to support an entire line, yet is not a bulky display. The Power Tower line offers versatility, visibility and strength. Available for choice is the height and number of stock hooks, baskets, trays and accessories that best suit display needs. Double sided Power Towers are also available, as well as Power Towers with caster and wheel bases. For more information, contact Midway Displays, Inc., 6554 South Austin Avenue, Bedford Park, IL 60638.
Flair Display, Inc. offers this Wire 3 Case display as a stock unit. The attractive unit holds a good supply of the product in an easy accessible manner. It is provided with a large header for good brand identification. The unit provides good stability with its heavy wire double leg base design. For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York, 10466.
T.M. Shea Products offers a uniform floor display system, the PowerPillar™ Spinner and End Cap SideStacker.™ The system also offers a variety of accessories to hold different products. Peg hooks, shelves and dump bins allow a variety of product to be merchandised. They can be placed virtually anywhere in the store and the graphics are customizable to create a uniform P.O.S. message. For more information, contact T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083.
Marv-O-Lus Manufacturing Co., offers this stock Spinner Rack with 24 Hooks. This display can hold a wide variety of products-from candy to gloves and almost everything in between. Each hook is 6" long. The Dimensions are 63"H x 15" spinning diameter. For more information, contact Marv-O-Lus Manufacturing, 220 North Washtenaw Avenue, Chicago, IL 60612, (Tel) 800-236-0553, (Web Site) www.marvolus.com
Proprint Services Inc., offers basewrap which is available on a fast turnaround. The full color printed basewrap shown was created specially for the fast growing Thomas Kemper Soda Collection. The basewrap makes the package the star. It was printed flexo smooth l Opt stock and die cut in-line as a shape of a bow for the winter holiday season. This basewrap is being used to enhance end-aisle and multi-case floor displays encouraging shoppers to take away this six flavor l2-pack for holiday gift giving. The design was created by Perpetual Promotion an integrated marketing agency based in Seattle. For more information on basewrap, contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto,Ontario, Canada M1B 2T9.
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