Tecate Boxing Program Supported With P.O.S.
As the most authentic Mexican cerveza in the United States, Tecate is tying in with three exciting boxing bouts featuring some of the most talented Hispanic athletes in the sport.
“We are excited to collaborate with Golden Boy Promotions to present a boxing program that reflects the brand's authenticity, character and boldness,” said Carlos Boughton, brand director for Tecate equity.
Thematic point-of-sale displays were developed specifically for the Diaz vs. Katsidis fight in Houton, TX, while various restaurants and bars held special events. In Las Vegas, Tecate's primary sponsorship of the Casamayor vs. Marquez championship fight at the MGM Grand Garden Arena was supported by a comprehensive regional marketing campaign. Thematic point-of-sale cards and customized out-of-home ads promoted fight details in key markets. Tecate also served as secondary sponsor of the Mosley vs. Mayorga bout at Los Angeles' Home Depot Center. Retailers in Southern California and Nevada supported Tecate’s sponsorship with thematic POS and posters.
Stop & Shop Grocery Chain Enhances In-Store Features
Stop & Shop is roll ing out advanced technologies and in-store features that offer a peek into the grocery store of the future. Jim Dwyer, EVP Strategy & Business Development for Stop & Shop, said, “The new in-store features allow us to provide customers with better convenience as a prelude to more innovations.”
Customers will have an opportunity to test a family friendly lane, a checkout aisle that offers healthy snack alternatives. Beyond self-checkout aisles, customers will enjoy: ORDER IT! a Delivision digital kiosk that helps customers avoid lines at the deli counter by allowing them to place their order digitally and continue shopping. SCAN IT! An Easy Shop hand-held device allows customers to scan and bag groceries while they shop. WEIGH IT! A one-stop station in the produce department where customers can weigh, price and bag fresh fruits and produce.
In-Store Signage & Displays Promote Whole Grains Month
The Whole Grains Council recently provided supermarkets with Whole Grains Store Tour kits to help them promote Whole Grains Month.
The kits included everything needed to plan and carry out a successful Whole Grains Store Tour event, including in-store signage that supermarkets could customize, print, and post in their store and ideas for in-store sampling of whole grains.
The supermarket tour was developed to open customers’ eyes to the health benefits of whole grains, while making them aware of the many whole grain choices available in almost every aisle.
Coke Display Launches New 2 Liter Bottle
Coca Cola offered this motion standee to introduce its new 2L Coca-Cola contoured bottle. The oversized bottle and hand show the new bottle shape and its ease of use. It brings attention and excitement with its back and forth motion. The Coke 2 Liter Motion Spectacular was created by Ellie Inc., an O’Fallon, MO-based promotion agency.
Lipton Tea To Go Featured In Power Wing Display
BJ's is using this 32 ct. Lipton Tea To Go one-piece power wing display which replaced a five piece conventional display. This unit has less square footage as compared to the conventional display.
The display’s one-piece construction helped to reduce transportation costs. E flute was used to replace B flute and coupled with the display’s reduced square footage, greatly reducing the weight of the display.
This was the first Power Wing Display in BJ’s and it sold a significant amount of Tea To Go. This power wing display was created for Unilever by McLean Packaging Corp., a Pennsauken, NJ-based point-of-purchase display firm.
Red Truck Wines Offers Three Case Display
This versatile three case display extends the Red Truck brand with its colorful truck, to the retail floor. The use of corrugate and flooding the design of the Sonoma blue sky promoted the striking look and feel, while providing a low cost display.
The display is designed with removable shelves so the display could fit in small footprints where larger displays could not be used. The case cards were interchangeable, with headlights lit, with blinking LED lights for impact. The unit is printed 4 colors with an overall UV finish.
The Red Truck Wines Three Case Display was created by Packaging Arts, a Mare Island, CA-based point-of-purchase display firm.
Labatt Features Alexander Keith’s Pub Sign
Labatt is providing on-premise locations with this Alexander Keith's Double Sided Pub Sign.
Labatt wanted to replicate a real slatted wooden sign so that the brand image could be seen from both sides. This sign is made from birch plywood and is routed both front and back to replicate slats. The sign requires about 2' of horizontal wall space and juts out to proudly showcase the four color process Alexander Keith’s logo.
This design also has an additional sign that hangs on the bottom and states “Proud Purveyer” which adds dimensional interest to the sign. This display was created for Labatt by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm.
Febreze Unveils New Fabric Refresher Line
Procter & Gamble has unveiled its latest Febreze Fabric Refresher innovation, featuring a unique fine mist spray that surrounds a home in freshness while eliminating odors in the air and on fabrics.
The launch of new Febreze Fabric Refresher will be the largest marketing initiative for Febreze in its current fiscal year, and comes on the heels of the brand’s 10th anniversary.
Marketing support includes television advertising, a robust print campaign, in-store display support, coupon offers, and an online media campaign complete with sweepstakes. Marketing materials are themed, “One Bottle Freshens Fabrics & Air.” The “Surround Yourself Sweepstakes” offers consumersthe chance to win up to $2,000 toward a Home Theater Surround Sound System with Blu-Ray.
Dragonfly Organix Displays Organic Cleaning Products
Dragonfly Organix is using this floor display to support its introduction of an organic cleaning product line introduction. The display uses wire, sheet metal and tubing for structure. Polypropylene edgebanding, sustainable MDF and re-grind styrene are used for bold accents and graphics. The colorful display header highlights the Dragonfly Organix logo.
The metal structure provides the support needed to hold the overall weight on each shelf of 40 lbs.
The display was designed to use a minimum of floor space. This display was created for Dragonfly Organix by General Display, Inc., (www.generaldisplay.net), a Medway, MA-based point-of-purchase display firm.
Panadol Features Countertop Displays
This program was designed to offer an endcap sales opportunity for the Panadol brand.
The countertop displays provide gravity feed for the products. There are four versions of these displays. The Johnson & Johnson Panadol Countertop Displays were created by Meridian Display, (www.meridiandisplay.com), a St. Paul, MN-based p.o.p. display firm.
Outwater Plastics
Power Wing/Floor Display Promotes Listerine Whitening Brand
The Listerine Brand has entered the teeth whitening category.
This flexible power wing and floor display is designed to convey an upscale image and to be pilfer resistant, yet still easy to shop.
The display provides informational brochures. The product is hidden behind a graphic panel, yet easily dispensed through two chutes. The display features a combination of vacuum-forming and litho-mounted corrugated. The display base is 4 color flexo printed.
The display graphic panel is 7 color printed and UV coated with holographic hot stamping. This display was created for Listerine by Henschel-Steinau, (www.hspop.com), an Englewood, NJ-based point-of-purchase display firm.
Christmas Pallet Sells At Tractor Supply Stores
The Tractor Supply Company is featuring this 4 sided Full Pallet for Christmas products at tractor supply stores. The objective of this pallet was to create a one stop shopping area for multiple Christmas products.
The pallet has over 70 skus including calendars, gift wrap, DVD’s cookie cutters and books. The pallet organizes a wide range of different Christmas products into one convenient location for consumers. The pallet display’s green and white graphics complement the Christmas-themed merchandise. This Christmas Pallet was created for Tractor Supply Company by U.S. Display Group, (www.usdisplaygroup.com), a Tullahoma, TN-based point-of-purchase display firm.
Halloween Themed P.O.P. Materials Highlight Halloween Merchandise
This banner was very effective in store when it was used along with basewrap, headers, wobblers and standees. These point-of-purchase materials were used to call attention to the Halloween holiday and to tell consumers they were in the right place to purchase products for all of their Halloween needs.
All materials for this Halloween Holiday promotion were printed by Proprint Services Inc., (www.pop-online.com), a Toronto, Ontario Canada-based point-of-purchase display firm.
DVDPlay Rental Kiosk To Offer Blu-ray Discs
DVDPlay, a DVD rental kiosk operator and developer, has added the Blu-ray disc format to its standard DVD selection. “DVDPlay is thrilled to be the first in the kiosk space to offer Blu-ray discs,” said Chuck Berger, CEO of DVDPlay.
DVDPlay will continue to release movies in standard DVD format with select Blu-ray titles. “We are pleased to support DVDPlay in offering Blu-ray titles,” said Marshall Forster, Sr. V.P. Sales at Sony. “Rental kiosks are one of the fastest growing segments in the business, making Blu-ray movies available to an even broader consumer base,” Forster said.
‘Urban Fresh, by Jewel’ To Open In Chicago’s Lincoln Park Area
Jewel-Osco, a leading Midwest food and drug retailer, will open a 16,000 square foot store in Chicago’s Lincoln Park community this fall named “Urban Fresh, by Jewel.” It is designed as a specialty grocery store catering to the unique shopping needs of busy, on-the-go professionals and time-sensitive commuters. One of the store’s key offerings will be a variety of ready-to-go meal solutions, ranging from gourmet sandwiches to dinner entrees. The store will carry produce and organic offerings, as well as a selection of fresh meats and seafood.
“The smaller-format store is an exciting complement to our larger, more traditional grocery stores,” said Keith Nielsen, president of Jewel-Osco. “We hope to learn as much as possible from the effort, paying close attention to customer feedback, so we can deliver the best experience for our shoppers.”
Giant Grocery Chain Unveils Fresh Look
Giant Food, Landover, MD, will roll out a fresh look and new store offerings chain-wide over the next 24-36 months. Customers will have an opportunity to sample a new range of fresh prepared foods and test a family friendly lane that offers healthy snack alternatives such as yogurt, animal crackers and bottled water.
In the future, customers will also be invited to sample new technology designed to make shopping easier. Beyond self-checkout aisles, customers will enjoy: ORDER IT! - Delivision digital kiosk helps customers avoid lines at the deli by allowing them to place their order digitally and continue shopping. The system alerts customers when their order is ready. SCAN IT! - Easy Shop hand-held device allows customers to scan and bag groceries while they shop.
Mountain Dew Voltage Is Introduced
Mountain Dew Voltage, charged with raspberry citrus flavor and ginseng, has won a DEWmocracy election between three Mountain Dew flavors. The DEWmocracy candidates were available for a limited time and consumers were fully engaged throughout the election process.
Frank Cooper, VP, Portfolio Brands, Pepsi-Cola, said, “Voltage is the ‘People’s Dew.’ Consumers designed every aspect of the product and elected it the next line extension.”
Coca-Cola Launches Full Throttle® Coffee®
Coca-Cola has launched Full Throttle Coffee, a creamy coffee and energy blend. Full Throttle Coffee is available in mocha, vanilla and caramel flavors. Rafael Acevedo, Sr. Brand Manager, Energy Drinks, Coca-Cola, said, “Full Throttle Coffee combines the smooth, rich taste of coffee with the intensity that you can only get from a Full Throttle Energy Drink.”
Introductory marketing materials for the Full Throttle Coffee launch are themed, “Coffee. Fully Charged.”
Diamond Renew Cutlery Offers ‘Green’ Choice
For a “greener” choice, Diamond Renew plastic dinnerware is made from 100% recycled plastic, and features a unique cut-out design on the fork, knife and spoon handle that enables the cutlery to be made with 10% less plastic overall. Renew is packaged in a recycled paperboard box.
Nestle Launches Glowelle Beauty Drink
NESTLE has introduced GLOWELLE, a beauty drink dietary supplement formulated with high antioxidant vitamins, phtyo-nutrients, botanical and fruit extracts to help fight the signs of aging by nourishing skin from within.
GLOWELLE is available in glass bottles and powder packs.
Outwater Plastics offers the Universal FrontRunner System. These label holders, available in adhesive and non-adhesive versions, can be used with virtually any hook manufactured. The Universal Frontrunner System fits 2 1/2” wide x 1 12” high non-adhesive labels. The system installs easily. For more information about the Universal FrontRunner System, contact Outwater Plastics Industries, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; 201-498-8750, (Web Site) www.outwater.com.
Above All Advertising offers miniature sized inflatable replica products designed to stimulate impulse purchases at the point-of-sale. These inflatable products are light weight and can be placed in all types of stores, used at trade shows, used as dealer loaders or as promotional giveaways. For more information, contact Above All Advertising, 9080 Activity Rd, San Diego, CA 92126; (Tel.) 866-552-263; (Fax) 858-777-3537; (Web) www.abovealladvertising.com.
J.H. Dunning Corp creates custom wood point of purchase retail displays, as well as custom bar/table caddies, bottle glorifiers and racks for the food and beverage industry. Wood displays are economical, and eco-friendly. For more information, contact J.H. Dunning Corp., One Dunning Lane N., Walpole, NH 03609; (Tel.) 800-235-6139; (Web Site) www.jhdunning.com.
Midway Displays offers the Full View Merchandising system, which provides the aibility to customize a display by utilizing standard frame components. The tier system provides many different hooks, baskets, and trays that can be used with the system. The system is shown here with 4 tiers of 9 1/2" Hook Bars. For more information, contact Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel.) 708-563-2323; (Web Site) www.midwaydisplays.com
EA Promotes Launch Of Madden NFL 09 At 7-Eleven® Stores
Electronic Arts recently conducted a promotion of Madden NFL 09 at 7-Eleven stores. The promotion featured a wide variety of in-store and out-of-store elements, including collectible Slurpee® and Big Gulp® cups, Madden Meals featuring Frito Lay potato chips, a free online Madden Fantasy Roster Builder based on Madden NFL 09 player ratings, and Madden NFL 09 branded signage throughout the store.
EA partnered with several other big names as part of the promotion at 7-Eleven. Together with Warner Brothers Home Video, EA made a playable pre-release demo of Madden NFL 09 available on a retail DVD. Pepsi joined in support of the new Pepsi Lemon NFL Kick-off colas.
Assisting 7-Eleven in developing the promotions was FreshWorks, 7-Eleven’s marketing agency.
News America Debuts SmartSource Entrance Ad Program
News America Marketing, New York City, a division of News Corporation, has launched SmartSource Entrance Ads, which will wrap store security pedestals with vibrant full color, oversized advertising.
The ads are intended to grab a consumer's attention the moment they walk through the door and are the only form of In-Store advertising that can guarantee reaching 100% of shoppers.
“Security pedestals offer billboard-sized advertising space to our clients immediately when shoppers walk in the store. SmartSource Entrance Ads are going to have an incredible impact on the consumer and are going to drive sales for our clients and for the stores in which they’re placed,” said News America Marketing President, Chris Mixson. For more information, about SmartSource Entrance Ads, visit www.newsamerica.com.
Ethos Water Collaborates With H20 Africa
Ethos Water, a brand dedicated to helping children get clean water, is collaborating with H20 Africa, a foundation focused on clean water initiatives. H20 Africa’s co-founder, Matt Damon, will appear in a national Ethos promotion campaign.
The campaign coincides with the expanded distribution of Ethos(TM)water into more than 40,000 convenience, grocery, mass and drug stores across the U.S. Since Starbucks acquired Ethos Water in 2005, the product has become available in more than 7,000 company-operated stores in the U.S. and Canada. “We’re thrilled to collaborate with H20 Africa, which shares our commitment to the same mission,” said Ahad Afridi, VP of waters at Pepsi-Cola N.A.
Rock N’ Roll Mobiles Promote Slurpees
7-Eleven customers are on the go and the convenience retailer has street teams driving around select U.S. cities in rock 'n' roll Slurpee-mobiles, i.e., vehicles with giant video screens to play larger-than-life Guitar Hero games. “Rock 'n' roll Never Sleeps” is emblazoned on the side.
7-Eleven recently partnered with Activision to promote Guitar Hero: Aerosmith. 7-Eleven, Inc. gave away Guitar Hero videogames, Microsoft Xbox 360 consoles, plus 711,000 Microsoft Points to purchase merchandise from Xbox LIVE Marketplace.
7-Eleven is taking its new Slurpee Nation-mobile on the road at the Warped 2008 tour, serving samples of the new Monster Black Ice Slurpee drink, the first Monster Energy drink in frozen form, available in 7-Eleven stores.
Diamond of California Nut Display
This roll-about floor display was designed specifically for Food Lion to cross merchandise in various sections in the store. The display merchandised smaller bags of nuts and large bags in bins. The mobile display was an effective and successful tool for providing a second location, greater visibility and stimulating sales by cross merchandising. The Diamond of California Nut Display was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
McKenzie Country Classics Chalkboard
McKenzie Country Classics, “Vermont’s Original Purvery of Specialty Meats,” is using this triple chalkboard to enhance its image at supermarket deli departments. The chalkboard provides a useful tool to supermarkets and helps McKenzie reach consumers as they are ordering deli products. The unit allows the retailer to advertise specials and feature items on a large, attractive writing surface. The rustic display conveys a sense of traditional small town craftsmanship. This McKenzie Country Classics Chalkboard was created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240.
Dentyne Ice & Trident Gravity Feed Power Wing
This display creates a large "billboard" visual. The unit prominently displays a large number of products. The large graphic area showcases the new products to maximize product awareness. This Dentyne Ice & Trident Power Wing was created by Menasha Packaging, 601 E. Erie Avenue, Philadelphia, PA 19134.
Kraft End Aisle Display
This large end aisle was created for Kraft's Fall promotion. This promotion featured Fall full color litho printed graphics which jump out at the consumer from all sides showing seasonal activities. A variety of headers were used depending on the promotion and the store size. All pieces were printed mounted and packed for distribution in a quick and easy manner. The end aisle was part of an overall store display that included basewrap, posters, tear sheets and case cards. The unit takes no time to set up in the store and allows lots of product to be displayed. These end aisles were produced by Proprint Services Inc., 5621 Finch Avenue, East, Suite 5, Toronto, Ontario, Canada M1B 2T9.
Johnson & Johnson Zyrtec Tower
Johnson & Johnson wanted a display to serve as a permanent home for the entire Zyrtec line in the food trade. This display holds a large amount of Zyrtec product in a limited footprint of only 2.5 feet x 2 feet. The unit is mobile with casters, with a dramatic 3-dimensional pre-print vacuum-formed Zyrtec logo. The side panels feature lifestyle graphics from the television campaign. The unit ships pre-packed and is easy to put together. Because many injection molded parts were used, most of the display snaps together for easy assembly. The Zyrtec Tower was created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Whole Foods Inflatable
Whole Foods used this inflatable to attract attention and convey its image as a source for wholesome, nutritious foods. This giant inflatable can be placed on rooftops, pavements, sidewalks or grass and is inflated with a cold air fan unit. A light system for the inflatable can increase the dramatic effect and increase visibility after dark.This inflatable was created for Whole Foods by Above All Advertising, Inc., 9080 Activity Rd., Ste A, San Diego, CA 92126.
Clorox Floor Display and Dispenser
The Clorox Disinfecting Wipes Retail Dispenser Stand is a branded, customized, dispenser that allows consumers to disinfect their shopping carts as they enter the store. The injection-molded dispenser holds a special 500-count role of wipes specifically created for the stand. The unit provides a valuable service to customers that reinforces the brand and demonstrates the product's key attributes. Clorox worked closely with the Cornerstone Display Group on all aspects of the project, including development, engineering and production of the large dispenser which can also be used as a wall-mounted unit. The Clorox Floor Display and Dispenser was created by Cornerstone Display Group, Inc., 13834 Del Sur Street, San Fernando, CA 91340.
Miller Chill Twister Display
This display was used to introduce the unusual Miller Chill new product. The attractive twist tells consumers that this product is different. The display uses minimal materials, to "Twist and Shout!” The Miller Chill Twister Display was created by United Displaycraft, 333 Touhy Avenue, Des Plaines, IL 60018.
Extrude-A-Scent Supermarket Display
Extrude-A-Scent is currently being used in many products sold at the supermarket. Humans are capable of distinguishing over l0,000 different aromas, and with virtually an unlimited choice of scents available for incorporation into any type of product, Extrude-A Scent lends itself to a variety of flavor and fragrance oriented point-of-purchase display applications. They are being used in promotional items, foods, cosmetics, home products, etc. Extrude-A-Scent is available from Outwater Plastics Industries, Inc., 24 River Road, PO Box 500, Bogota, NJ 07603.
Special K Beverage Display
This display was built out of wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene with plastic insert and fasteners. The objective was to create a bold visual statement highlighting a new protein and calcium enhanced water, and to encourage single serve trial of the product. The display is designed to highlight the Special K logo. This display was created by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154.
Four Basket Spinner Display
This dump bin display makes merchandise highly visibile. Each bin spins independently. The four extra-large wire baskets hold a large number of promotional and seasonal items.The rack is 62"H x 22." The Spinning Diameter Basket Dimensions are 22" Diameter at top, 12-1/2"at bottom and 8" Deep. This Spinner Display is available from Marv-O-Lus Manufacturing, 220 N. Washtenaw, Chicago, IL 60612.
Dasani End Aisle Display
This permanent Dasani display provides retailers with great flexibility to merchandise different combinations of Dasani packages at the end of an aisle. The display provides strong Dasani brand identification on all sides. The unit is designed to support a great weight of products. It also features angled shelving so it is easy to shop.This display was created by Demand Driven Displays, 13257 Barton Circle, Whittier, CA 90605.
TV Guide/Kellogg's Cheez-It/Nascar Cross Merchandiser Floor Display
This display was produced for placement in Kroger Stores. The display features eye-catching structural and graphic design treatments. The display mimics the look of a race car to attract impulse consumer response. The unit merchandised TV Guide magazines along with boxes of Kellogg's Cheez-it Crackers, to suggest TV viewing with an iconic snack food. The TV Guide/Kellogg's Cheez-It Nascar Cross Merchandiser was created by Weber Display & Packaging, 3500 Richmond Street, Philadelphia, PA 19134.
Yellow Tail Refrigerator Endcap Display
This Yellow Tail Endcap features a refrigerator that holds 18 bottles of wine, produced for selected markets. The complete unit holds 20 cases of wine. The overall dimensions are 83" H x 31"W x 19"D. The header has a silk screened logo with die-cut litho decals on a Styrene background. This display was developed by Flair Display, Inc., 3920 Merritt Avenue, Bronx, NY l0466, along with Ryan Partnership, for Yellow Tail Wine.
Bargain Books Speed Table
This Display Speed Table is a very popular stock display for the Supermarket Industry. The SD 119 Medium speed Table, measures 36 wide x 24" deep x 30" High. The same unit is also available in a compact 25" x 22" footprint. The display was custom printed with the sales message "Bargain Books" It is printed solid yellow using a stock printing mat, and overprinted with the red "Bargain Books" sales message. Any sales message may be custom printed in the same manner. The display, produced by Alpak Display Group, is made from 100% recyclable corrugated. The inks and varnish are all water-based, and are also 100% recyclable.The “Bargain Books” Speed Table display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Modular Spinner Floor Display
This display is cost-effective and easy to assemble from stock components, which creates a unique floor merchandiser that suits the budget. The spinner display offers merchandising effectiveness on all sides while remaining stationary. This configuration features 5 rotors, 30 hooks with an 18" diameter base. For more information, contact Midway Displays Inc., 6554 South Austin Avenue, Bedford Park, IL 60638.
TriAd H 3-Message Displays
The TriAd H extreme-horizontal 3-message display comes in three standard sizes ranging from l4 3/8" x 72" to 24" x l20", with custom sizes available. It is an ideal way to utilize otherwise wasted space at the supermarket. With its ‘wave’ transition and the ability to showcase three messages in the space of one, TriAd H is an attention grabber. The TriAd H 3-Message Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Kraft Biscuit Endcap
This display was designed to elevate the panache of Kraft's many biscuit brands while creating an emotional bond with consumers. This display fixture evokes the quality of the brand and looks like furniture. Lifestyle photos tie Kraft's products to the target The fixture uses a blend of materials to create a harmonious environment. Brand names stand out on this fixture. The Kraft Biscuit Endcap was created by United Displaycraft, 333 East Touhy Avenue, Des Plaines, IL 60018.
Convenience Store Cigarette Fixture
This fixture holds individual packs and cartons and has storage drawers below. The rounded shelf fronts pull out for easy product loading with spring pushers. The fixture is constructed from wood, metal and wire and the wire and metal parts have a bright silver powder finish. The unit was designed to provide a more appealing, upscale, distinctive fixture to attract customers. In addition, the fixture provided additional storage space and organization of product to allow for easier consumer shopping and selection of the desired brand. The Convenience Store Chain Cigarette Fixture was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Flair Display offers an environmentally friendly stock Wine Rack display. The unit is constructed of formaldehyde free MDF. This display can hold three to four cases of product. It offers a large area for custom graphics. For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Nashville Display offers this four shelf wire floor display (SKU#7142-2). The unit features adjustable shelves, dimensions of 24 l/2" wide x l7 l/4" deep x 48" high. Each shelf holds up to 25 pounds. The shipping weight is 70 pounds, packed into two displays per carton. The unit features an eggshell white powder finish. A five shelf display is also available packed l per carton. The display will be shipped from stock within 48 hours of receiving an order. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Alpak Display Group offers the widest selection of customizable stock corrugated displays available. A complete team of in-house designers offers customers time and money-saving stock units, modifying existing tooling, or creating a completely custom P.O.P. display. Shown is a prototype created for Russ Berrie to be produced by Alpak in China. The unit was designed to be shipped as a pre-pack with product already in the set up trays. The retailer simply opens the shipping carton, sets up the base and places the pre-assembled and pre-loaded trays on top of each level. For more information, contact Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Focus Display Group offers the Edge Light LED back light frame which has a high quality light diffuser that allows images to be very clear. Standard stock sizes 18 x 24,and 24 x 28 include wall mount and hanging hardware.The Edge Light LED back light frame is offered in brushed aluminum and polished, black colors. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido CA 92029.
Proprint Services Inc. offers basewrap which is available on a fast turnaround. The basewrap shown was printed full color at l2" in height with a 24" repeat at a length of 50' on flexible smooth poly stock. This basewrap was part of the overall Apple Juice Festival promotion annually held in Fall for the apple picking season. Large posters were also part of this promotion. These pieces were prominently displayed on premise and helped drive awareness to the event, increasing sales by at least 7%. For more information, contact Marc Salsky at Proprint Services Inc., 5-5621 Finch Avenue East, Suite 5, Toronto, Ontario, Canada, M1B 2T9.
Meridian Display offers this 24" Six Shelf Merchandiser which is available on line in quantities up to 250 units for immediate shipment in individual shippers. This display is also offered as a pre-designed® display saving in tooling charges. Graphics may be changed simply for multiple product lines. A customized display may be shipped within 10 days. For more information, contact Meridian Display, 162 York Avenue E. St. Paul, MN 55117.
Midway Displays Inc. offers this full view merchandiser which uses a variety of stock components on a frame. It provides a custom look at an affordable price. This display presents a neat, clean country store appealing look, making it eye-catching and offering ease of selection. The unit is very popular. For more information, contact Midway Displays Inc., 6554 South Austin, Bedford Park, IL 60638.
POPCO Inc. offers the NX Snaprail™ which may be used to hang wide format signage up to .080" thick. The Snaprail is stocked in standard lengths up to 72" in clear or silver, and cut to custom lengths. A quick-change locking feature allows signs to be changed easily without tools. If a second Snaprail is used along the bottom of the sign, it keeps signage from curling and creates a framed look. Black or clear accessories are available. For more information, contact POPCO Inc., 5405 Opportunity Court, Minnetonka, MN 55343.
Henschel-Steinau offers EZ Load, a unique stock shelf management system featuring patent pending features that allow for easy restocking and provide maximum product visibility for consumers. The easily expandable system accommodates shelf depths of 12", 14", 16", 18", 20" and 22" and features spring loaded pushers and dividers that snap onto a rail and move independently. Product is held face forward by clear acrylic, providing 100% visibility of packaging graphics for consumers. The system includes easy set up in 3" and 4" increments, with the front rail attaching to holes in existing shelving for stability. For more information, contact Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Mav-O-Lus Manufacturing offers the Marvelous Merchandiser, a double-sided 10 basket display. The economical 1" square, 18 gauge tubular frame is durable enough for use as a permanent store fixture. Holes on upright tubes are spaced every inch for greater flexibility. Two-piece vertical poles and a knock-down base guarantee low-cost shipping. The baskets are 24"W x 4"H x 12" deep. The rack is 60"H x 24"W x 26" deep. For more information, contact Marv-O-Lus Manufacturing, 220 N. Washtenaw, Chicago, IL 60612.
WalMart and Hasbro collaborated on a pick system to tell consumers about Hasbro's new big boxed product for three new oversized pets: Biscuit the Dog, S'Mores the Pony and Kota the Dino. WalMart wanted to showcase the large interactive animals for Hasbro's FurReal and Playskool divisions. The pick ticket system allowed consumers to have the big boxed products delivered directly to their shopping cart upon store checkout. The Interactive video monitor plays messages pertaining to each of the three products. A motion sensored sound box delivers character sounds to consumers as they pass by. For more information, contact United Displaycraft, 333 East Touhy Avenue, Des Plaines, IL 60018.
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