Constellation Wines Introduces Dreaming Tree Wines
Sonoma County winemaker Steve Reeder and world-renowned musician Dave Matthews have introduced The Dreaming Tree wines - a collection of approachable, high-quality wines developed in partnership with Constellation Wines U.S. The Dreaming Tree wines portfolio, founded and harvested in California's wine country, is aptly named after the Dave Matthews Band track, “The Dreaming Tree.” The Dreaming Tree wines offer consumers distinct flavors and aromas unique to California’s North and Central coasts.
The commitment to providing a high-value, environmentally conscious product is an important aspect of The Dreaming Tree brand.
Bottles used for The Dreaming Tree wines are 50% lighter than the average wine bottle, resulting in a smaller carbon footprint.
Pepperidge Farm Displays Milano Melts™ Cookies
“Since their debut in the 1950s, Milano cookies have undergone a series of flavor evolutions, as we’ve delicately partnered the classic cookie-and-chocolate foundation with flavors such as mint, orange, raspberry and, most recently, strawberry, to create an assortment of tempting varieties,” said Suzanne Goodrich, Business Director at Pepperidge Farm. “This evolution continues with new Milano Melts™ cookies - a fun twist on the cookie-and-chocolate combination.”
Featuring a unique combination of crisp cookie filled with soft, rich chocolate crème, new Pepperidge Farm Milano Melts cookies offer a new sweet escape experience; Dark Classic Crème - a golden cookie with a rich, chocolate heart - or Chocolate Dark Classic Crème, which features a chocolate cookie exterior. Pepperidge Farm has supported the launch with colorful p.o.p. displays.
Sue Bee Honey Launches Sweepstakes Promotion
Sue Bee Honey, America's Honey™, has launched its National “Sue Bee Summer Sanders Sweepstakes” Instant Win promotion with two-time USA Swimming Gold Medalist Summer Sanders. Contestants simply enter an instant win code on suebee.com from specially marked Sue Bee Honey on-pack, peel-off products. Winners could instantly win a trip for two to London.
Retailers are able to obtain a Special Summer Sanders Sweepstakes in-store shipper display, which will include a $1 instant redeemable coupon on selected products with a QR code sweepstakes entry option. Ron Junck, Sioux Honey Association, VP, Marketing, said, “The Summer Sanders Sweepstakes is a great way to build our American-made image and identify Sue Bee Honey as AMERICA’S HONEY.”
Coffee Bean & Tea Leaf Kiosk Placed In Supermarkets
This Coffee Bean & Tea Leaf Kiosk provides self-serve coffee to shoppers. The display was produced to expand Coffee Bean & Tea Leaf's presence in supermarkets. The display is constructed of a solid wood structure with a solid surface counter top, overhead lighting, direct printed graphics, dimensional lettering signage, cut dispensers and cooler. The Coffee Bean & Tea Leaf Kiosk was produced by Rich Ltd, (www.richltd.com), a display manufacturer located in Oceanside, CA.
Half Pallet Display Outpost Created For K-Cup Products
Ardent Displays & Packaging, Inc. created this half pallet display outpost for K-cups beverage product to be sold near the Keurig beverage machines at retail, to increase product availability and sales. The convenience of locating the refill product near the beverage machines boosted beverage sales per machine.
The melamine and acrylic display structure features litho printed graphic panels in slip-in sign channels for seasonal changes as required. Displays were shipped to retail distribution centers nationwide pre-assembled except for graphic panels. Ardent Displays & Packaging, East Hartford, CT, (www.ardentdisplays.com), created this half pallet display.
Gatorade Displays G Series
Gatorade has powered sports teams for decades as one of PepsiCo's billion-dollar brands. However, having grown beyond its athlete core user and with a higher than average price point, the brand began losing market share in the fragmented sports drinks category. PepsiCo engaged WD Partners, a Dublin, OH-headquartered retail design firm, to help refocus Gatorade on its athlete constituency. The lynchpin for the brand’s revival would be the launch of the G Series and G Series Pro lines.
WD developed in-store merchandising strategies and graphic systems that increase their visibility in the center aisle and highlight product features as well as planograms to maximize product pack out and secure incremental space. The G Series and G Series Pro lines have been rolled out in thousands of grocery, c-store, general nutrition, and sporting goods retailers nationwide.
Trinchero Family Estates Holiday Display
This display was designed in collaboration with Trinchero Family Estates to provide a mass display that had the interchangeability of components and imagery for Halloween, Thanksgiving and the Christmas Holiday Seasons. The display was produced of custom molded foam for the brick columns, sheet metal bases, molded polyurethane for the gargoyles, routed and painted MDF for the header branding arch, with red Christmas ornaments, ghost and fall printed fabric overlays, Christmas wreaths with 6 LED lights and 3 season printed card sets for the columns. The Trinchero Family Estates Holiday Display was created by Harbor Industries, a Grand Haven, MI-based display firm.
Heineken Displays Noche Buena Winter Seasonal Beer
Heineken USA has launched Noche Buena, a Bock-styled Lager brewed by Cerveceria Moctezuma, S.A., specifically made for the Fall/Winter season. “We are excited to be slowly expanding the availability of Noche Buena, Mexico’s highest regarded seasonal beer," said Paul Smailes, Senior Brand Director for Dos Equis, Heineken USA. “We’re confident this fantastic beer, brewed in limited quantities, will be savored by those consumers looking for an exclusive winter seasonal.”
Dr Pepper Displays Million Dollar Tuition Giveaway
Dr Pepper will give away more than $1 million in tuition money as part of the Dr Pepper Million Dollar Tuition Giveaway. Dr Pepper fans can submit videos online at DrPepper.com to explain why they deserve tuition money for a chance to compete to win various prize levels, including one of five $100,000 grand prize scholarships.
Ten lucky Dr Pepper fans will compete during halftime of four conference championship football games. Selected contest finalists will throw footballs into a two-foot hole in an oversized Dr Pepper can replica. The Dr Pepper fan at each game that successfully completes the most throws in 30 seconds will win a $100,000 scholarship, with the runner-up taking home a $23,000 scholarship prize. The promotion will be supported with an array of in-store displays and promotional materials.
Dairy Innovation Center Identifies Display Opportunities
The Innovation Center for U.S. Dairy is testing various Dairy Merchandising Solution concepts. The concepts leverage consumer testing that identifies grocery shopping needs as they pertain to meal creation. “The Dairy Merchandising Solution concepts build upon Dairy Department Reinvention best practices that are proven to drive sales. They position dairy and complementary products together to increase sales by addressing shopper needs at various meal occasions,” said John Stephens, Research and Insights committee chair with the Innovation Center for U.S. Dairy. “By introducing total solutions that include dairy and make shopping for meals enjoyable and convenient, the Dairy Merchandising Solution concepts will help enhance consumer engagement.”
Dairy Merchandising Solution concepts being tested include: Breakfast Zone: highlighting quick, breakfast recipes. Fuel Your Day: A snacking area highlighting options for between or with meals. What’s for Dinner: one-stop-shopping for a dinner that’s easy to prepare. Chef's Creation: showcasing restaurant-quality meal solutions. Perfect Pairings: cross-merchandising complementary dairy products in the produce section.
GNC Installs Ultra-Efficient LED Bulbs Over Retail Displays
General Nutrition Centers has installed Lighting Science Group’s high-performance LED bulbs at its corporate owned locations. The ENERGY STAR qualified LED bulbs now lighting GNC retail display shelves are approximately 80% more efficient than the halogen bulbs they replace, are fully dimmable and have approximately 50% more lumens (light output) than competing products.
Not only will each upgraded GNC store see a significant reduction in lighting energy costs as a result of the installation of Lighting Science Group’s LED bulbs, but the stores will also save money on maintenance and cooling costs, since the company’s bulbs will last 50,000 hours and give off very little heat.
yellow tail Toasts Its Role For Holiday Season
The new yellow tail campaign portrays consistency in a fresh, hip, and cool tone that the company believes will drive consumer interest through the holiday season. Renato Reyes, Chief Marketing Officer, W.J. Deutsch, which markets yellow tail in the US, said, “Our research showed that because of its exceptional quality for the price, yellow tail is the automatic ‘go-to’ choice for millions of wine consumers. Our consumers told us that we have the right to own the everyday wine occasion, so we created a campaign that does just that in a contemporary, aspirational and fun manner.”
“yellow tail gives consumers a fun way to enjoy wine,” said Mike Burns, Managing Partner, The Burns Group, developer of the brand campaign. “The new campaign takes a fresh approach at bringing this notion to life.” The integrated campaign is supported by point of sale materials.
Bernard Griffin Wines Runs Christmas Promotion
Wines Of Washington Promotion, the Marketing Agency, Seattle, created this Back Card for stadium & tray-cut wine case off-premise retail displays. These are designed to attract customers to special off-shelf featuring and end-aisle wine displays. The creative was devised to stimulate consumer take-away of Barnard Griffin wines as the perfect stocking stuffer and housewarming gift for wine lovers during the Thanksgiving through Christmas period.
Wilde & Greene Restaurant + Natural Market Launches At Westfield Old Orchard, IL
Wilde & Greene Restaurant + Natural Market is launching at Westfield Old Orchard in Skokie, IL. The space features an open marketplace with food and beverage stations where fresh and all-natural ingredients are prepared in front of guests, as well as a natural grocery market that offers the best in organic, gluten-free and sustainably-sourced products.
The 29,000 sq. ft. market and restaurant (restaurant: 17,000 sq. ft.; market: 6,000 sq. ft.; rooftop patio and ground level: 6,000 sq. ft.) will employ a staff of 300 and serve an expected 3,000 meals each day. Staff will be able to advise customers on product selection from the 5,000 available SKU’s and discuss the benefits of organic and sustainable foods.
Deborah Mattes, General Manager of Westfield Old Orchard, said, “This is the first U.S. shopping center-based natural food market and dining complex. This combination of dining and shopping creates a new way for customers to enjoy Westfield Old Orchard.”
Women Edging Out Men In Most Shopping Categories Reports Vertis
Women wield formidable purchasing power, controlling approximately $5 trillion in spending annually, according to Vertis Communications in its “power2thewomen2.0: The Shopping Trend Revolution Continues,” proprietary white paper. Key findings from the research include: Gen X/Y shoppers are more likely to shop for value, are less brand-loyal than their older counterparts and are more likely to purchase store-brands and generic products. Gen X/Y women do not watch the most television, but cite it as being the most influential in their purchasing decisions. Boomers watch the most television, but they say advertising inserts are the most influential. Younger women utilize direct mail more than Boomer women for either in-store or online purchases.
“These findings are significant for marketers who are trying to tap into the extraordinary buying power of women, because they shine a light on how females are taking over the primary purchasing decisions for items typically handled by male shoppers and reveal important differences between generations that are often overlooked,” said Janet Tonner, Director of Research at Vertis.
Grocery Shoppers Show Intersection Of Narrow Missions & Complex Motivators
Grocery stores and food manufacturers need to reassess traditional approaches to shopper marketing, according to “Food Shopper Insights: Grocery Shopping Patterns in the U.S.” by market research publisher Packaged Facts. Packaged Facts recent study, shows that a substantial proportion of grocery shopping trips are organized around narrowly focused missions, such as purchasing items needed for the next few days or picking up groceries shoppers had run out of.
One in three were shopping to buy what they needed for a specific meal or recipe, one in five were picking up food in a grocery store rather than using fast food, and one in ten went grocery shopping because of “being hungry.” Given the prevalence of narrower missions rather than pantry-stock goals, half of grocery shoppers spent less than $50 and bought fewer than 15 items on their most recent grocery shopping trips.
‘Almost Adults’: The Next GIGANTIC Consumer Growth Engine
“Almost Adults” represent the best opportunity for many brands to maximize their margins now and in the very near future mainly due to the high earning potential, social media prowess and propensity for brand loyalty that “Almost Adults” exert for: Contract-based services like wireless phones, credit cards and insurance; Durable products like autos and appliances, Retail and restaurants in the mid-to upper-tier market, Brand name consumer packaged goods, Travel and Fashion. “Almost Adults,” a term coined by the promotion agency, Moosylvania, describes the Millennial subset of 17-24 year-old students attending two- and four-year colleges and graduate schools.
There are more “Almost Adults” than at any time in U.S. history with census figures counting 10.5 million and growing. Nearly two million graduate annually, while 3.3 million are beginning their first year of college. “While there are more ‘Almost Adults’ than ever before, they are harder to reach with branded messaging than past generations because of their high reliance on peers and family when it comes to making buying decisions,” said Rodney Mason, Moosylvania's Chief Marketing Officer.
American Youth, The New Big Spenders, Reports Harris Poll YouthPulse Study
Eight-year-olds to 24 year olds are ready to spend money in 2012. Two hundred eleven billion dollars, to be more precise. According to the 2012 Harris Poll YouthPulse study, over half of eight to 12 year olds will spend their own money on candy (61%) and toys (55%) while a quarter will buy books (28%) and one-in-five will purchase clothing (19%). Teens, those 13-17, still crave candy, and half (51%) will make a point of treating themselves to sweets. However, clothing (42%) and entertainment, like movie tickets (33%) have become bigger priorities for this older group.
While the purchasing power of today's youth is strong, it is made even stronger when coupled with the influence these kids have on what parents buy. For example, seven-in-ten teens have cell phones (69%) and three-in-ten have smartphones (30%). When it comes to smartphones or cell phones, one-third of teens (34%) say they influence that purchase decision. With over 23 million teens in the United States, that's a lot of influence.
GUINNESS® Black Lager Launches Nationally
GUINNESS is launching GUINNESS Black Lager. This new beer combines the refreshing taste of lager with the unique character and flavor of GUINNESS. “The U.S. beer market is evolving and we believe this is the right time to introduce a lager to meet consumers’ needs,” said Doug Campbell, Brand Director, GUINNESS.
Coca-Cola Launches Lower Priced Mini Can
Coca-Cola will provide a more affordable price point for the popular 7.5 oz. mini can to expand consumer's options for enjoying their favorite Coca-Cola beverage. The new price point will make the mini can more accessible during smaller thirst occasions. Said Katie Bayne, President & General Manager of Sparkling Beverages, Coca-Cola North America, “Consumers today want affordable options for their favorite beverages. And the new mini can pricing makes it even easier for consumers to enjoy the great taste of their favorite Coca-Cola beverage.”
WONKA Unveils 3D Toys “R”Us Window Display
WONKA®, creator of imaginative chocolate bars, has launched a nationwide search for the legendary WONKA Golden Tickets, with an extraordinary contraption dubbed the “WONKA Golden Ticket Choco-tabulator,” which creates 3D digital Golden Tickets, now on display in the store window of the Toys “R” Us Times Square in New York City. The Golden Ticket Choco-tabulator is 16' wide and eight' tall. Made with real chocolate, the Choco-tabulator incorporates a 3D digital video screen with real-life visual and sensory effects.
Coors Light Conducts ‘Dream Game’ Promo.
This season, Coors Light and Fox Sports Net (FSN) are giving consumers the opportunity to enter the “Dream Game” promotion for a chance to win exclusive access to their pick of college football games. Each “Dream Game” grand prize experience for the winner and three friends will be tailored to the specific game chosen. In addition to roundtrip airfare and hotel accommodations, various opportunities such as locker room access, a meeting with coaches, field passes and more will be identified by FSN.
To enter the promotion, consumers can text in codes found on specially marked packages of Coors. The promotion will be supported with retail POS and promotional packaging. “During football season, every weekend is a Coors Light occasion -- a reason to celebrate and get together with friends,” said Dan Hennessy, Sr. Marketing Director, Coors.
VisibleBrands To Build Ad Network For Supermarket Aisle
VisibleBrands, Kirkland, WA, (www.visbrands.com) is testing and deploying an ad network that will serve content at the Moment of Decision® in the store and on an opt-in basis at home and on mobile phones. VisibleBrands President, Timothy Morton, said, “Reaching shoppers in a meaningful way has never been more difficult. Our solution links in-home, mobile, and in-store identity creating a unified audience that advertisers can reach through one network. We unlock physical retail as a planned media destination and create a new marketplace for highly optimized advertising and consumer promotion.”
As a first step, the company is delivering digital coupons to shoppers in the supermarket aisle via shelf-edge touch screens. According to Morton, “All you have to do to accept an offer is touch a screen and it”s virtually ‘clipped to the cart’. The company’s goal is to go beyond delivering coupons to offering brand-building experiences combined with campaign analytics.”
Hass Avocados Launches 'Taste The Wow' Tour
Hass Avocados from Mexico has launched the “Taste the Wow!” tour, a multi-city mobile marketing tour bringing the “Taste-mobile” to health and food events around the nation to boost sales for this holiday season. Jackie Bohmer, Marketing Director of the Mexican Hass Avocado Importers Association, said, “Avocados are a key ingredient in an endless number of recipes that can bring flavor and texture to the holiday table.” The Mexican Hass Avocado Importers Association is dedicated to supplying consistent high quality avocados from Mexico throughout the year, found in the local grocery store’s produce aisle.
Organic Chocolate Embarks On Taste Discovery Tour
The Green & Black's Organic and Fair Trade Certified Chocolate brand is conducting a Taste Discovery Tour across the country, providing an interactive space where guests are given the opportunity to sample a variety of dark and milk chocolates, take an interactive Taste Quiz to determine their custom chocolate flight, meet the Green & Black’s Taste Discovery Guide, Jenn Paulson, and learn about specific products and recipes.
Nicole McLaughlin, Marketing Director, U.S. Chocolate, Kraft Foods, said, “The Taste Discovery Tour not only immerses consumers’ senses in the intensely-flavored decadence of Green & Black's chocolate, but also tells the story of how we craft our chocolate using organic ingredients from all over the world.”
“Our goal is to create a deep connection between Green & Black's and its consumers by making the experience personal,” said Chris Kapsalis, General Manager at Legacy Marketing Partners, the experiential marketing agency that created the event.
oca-Cola & WWF Partner To Protect Polar Bears
Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing up to $3 million to WWF's polar bear conservation efforts. The Company is also asking fans in the U.S. to join the “Arctic Home” campaign by texting donations.
“We want to help the polar bear-a beloved Coca-Cola icon since 1922-by helping conserve its Arctic habitat,” said Muhtar Kent, Chairman & CEO of Coca-Cola. “That’s why we’re using one of our greatest assets-our flagship brand, Coca-Cola-to raise awareness for this important cause.” This holiday season, more than 1.4 billion white Coke cans will help raise funds to protect the polar bear’s home.
Jones Soda Releases Pink-Capped Bottles For Breast Cancer Awareness
Jones Soda Co recently added the most important flavor yet to its colorful roster of sodas: Breast Cancer Awareness Cream Soda. The special edition soda, developed to generate funds and awareness for breast cancer, was released in support of National Breast Cancer Awareness Month.
“Jones has a long history of releasing limited edition flavors and colors for all kinds of pop culture moments, but this time we are pleased to be doing something more meaningful by supporting a very important cause,” said Bill Meissner, CEO of Jones Soda. The bright pink, limited edition Breast Cancer Awareness Cream Soda features various pink-themed images, including a black-and-white photo of world snowboarding champion Lindsey Jacobellis, the newest member of the Jones Soda Athletic Team. A portion of the sales from Jones Soda Breast Cancer Awareness Cream Soda will be donated to the non-profit Boarding for Breast Cancer (B4BC)
Gallo Family Vineyards Runs ‘Every Cork Counts’ Campaign To Help Fight Senior Hunger
This holiday season, Americans have the chance to raise funds for Meals On Wheels Association of America (MOWAA) by taking part in the Gallo Family Vineyards Every Cork Counts™ campaign. For every Gallo Family Vineyards cork submitted, a $5 donation will be made to aid in MOWAA's hunger relief efforts. Stephanie Gallo, VP, Marketing, E&J Gallo Winery, said, “With Every Cork Counts, we can raise awareness and funds for this very important issue.”
Gatorade Super Bowl Jumbotron
Gatorade used this Jumbotron display to call attention to its G Series line in supermarkets for a special Super Bowl promotion. The Jumbotron is constructed of UV coated full litho mounted “B” flute corrugate. This Gatorade Super Bowl Jumbotron display was created by Great Northern Corp., P.O. Box 939, Appleton, WI 54912; (Web site) www.greatnortherncorp.com
Asahi Beer Mobile Display
Nashville Display created this Asahi Beer Mobile Display with display graphics that provide strong branding to build brand awareness. The true red display color stands out and dramatically showcases the product. The mobile display can be moved to different sections of the store for cross merchandising. This Asahi Beer Mobile Display was created by Nashville Display 306 Hartman Dr., Lebanon, TN 37087; (Web site) www.www.nashvilledisplay.com
Duracell Battery Center
Duracell created this Duracell Battery Center for Ahold’s Stop & Shop and Giant food stores. Duracell worked with Ahold to integrate the look of the displays into the Ahold store environments. This durable display, constructed of plastic, metal and wood, makes it easy for consumers to locate the correct Duracell battery for purchase. This display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747; (Web site) www.ndrc.com
Floor Stand Dump Bin
This modular floor stand dump bin display system features full color graphic panels that attract attention and provide strong branding support. This display is a significant upgrade over the standard corrugated grocery floor bin. This modular floor stand dump bin display system is available from Marketing Impact Limited, 50 Planchet Rd., Concord, On, Canada L4K 2C7; (Web site) www.displaypeople.com
‘Totally Cool’ Offers Sunglass Display
This two-sided display for “Totally Cool” Sunglasses is designed to be flexible. It can be used as a floor stand or be pulled apart for use as two Power Wings. This display shipped as a pre-pack, with product already in place on the hooks. This display was flood-coated one color for the Base, and one color for the Tray, and included a 4-color process Header on each side.This ‘Totally Cool’ Sunglass display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663; (Web site) www.alpak.com
LED Ribbon Flex Light (2nd Generation)
Outwater now offers its LED RibbonFlex Light in two new versions, its improved, lower priced 2nd generation Ultra Bright LED Ribbon Flex Light, which is the brightest, whitest LED RibbonLight available, and at a more moderate price point, Outwater introduces Economy LED Ribbon Flex Light, which offers many of Ultra Bright LED Ribbon FlexLight’s features at a 40% savings. Both Ultra Bright LED Ribbon Flex and Economy LED Ribbon Flex can be easily mounted by means of incorporated peel & stick double sided adhesive backing in all of those “hard to light” areas. For more information, contact Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com
Trion WonderBar Salad Merchandising System
The Trion WonderBar display system can display different size bagged salad, as well as tubs, clamshells, and boxes. Implementation adds facings and rows, increases sales up to 20%. Trays are spring-fed to guarantee a fully forwarded and faced display at all times. Each tray lifts out for rear restocking and automatic support for product rotation and shrink control. The Universal Mount, Bar-based system installs in one-tenth the time of old fashioned Bar systems with threaded fasteners. For more information, contact Trion Industries, 297 Laird St., Wilkes-Barre PA 18702; (Web site) www.triononline.com
Yellow Tail Wire Rack
Yellow Tail is using this wire rack to merchandise several of its different wines. The display holds a large number of bottles in a minimum of floor space. The header and top shelf provide strong visibility for each of the wines being merchandised. The unique yellow color of the display supports the brand identity. This Yellow Tail Wire Rack was created by Flair Display, 3920 Merritt Ave., Bronx, NY 10466; (Web site) www.flairdisplay.com
Patented Poptech Corrugated Display System
Landaal Packaging Systems is an exclusive partner with Poptech Ltd., of North York, Ontario, to represent Poptech’s pop-up corrugated displays. These displays are designed to self-assemble in seconds, to maximize display usage. These displays offer great versatility and premium graphics reproduction. Wrigley used the Poptech system to gain premium display positioning for its Excel gum. These Poptech displays are available from Landaal Packaging Systems, 3256 B Iron St., Burton, MI 48529; (Web site) www.landaal.com
SwingStrips® Display
TM Shea’s SwingStrip® displays increase impulse sales with promotional, in-line and cross merchandising scenarios. SwingStrip™ displays are visually appealing and allow customers to shop from both sides of the display. Retailers have reported an average sales boost of 46% with these displays. Mounting brackets are available for every type of store setting. These SwingStrips® displays are available from T.M. Shea Products, 1950 Austin Drive, Troy, MI 48083; (Web site) www.tmshea.com
"World of Beers” Retail Environment"
Anheuser-Busch and SuperValu recently tested a “World of Beers” retail environment with an upscale look. This was a store test in the highest volume Jewel/Osco, located in Chicago. One month after the remodel was completed, beer, wine and spirit sales were up nearly 30%. The “World of Beers” Retail Environment was created by Last Call Production LLC., 7571 Mariner Drive, Maple Grove, MN 55311; (Web site) www.lastcallproduction.com/A>
Kellogg’s Special K Summer Challenge Display
Kellogg’s used this display to promote Special K products and the Special K challenge. The display attracted fitness enthusiasts by distributing a free fitness DVD. The display was constructed of E- and B- flute corrugate with direct printing and litho labeling. This Kellogg’s Special K Summer Challenge Display was created by Menasha Packaging, 1645 Bergstrom Rd., Neenah, WI 54956; (Web site) www.menashapackaging.com
Island Tables & Accessories
FFR-DSI has introduced new Island Tables and Accessories. Tables, End Caps, and Accessories are available in multiple sizes and styles and can be made to order to match any retail environment. Island Tables and Island Table End Caps can be set in numerous configurations for unique, multi-level shopping destinations. Use as individual fixtures or group together with coordinating fixtures for a larger, permanent display. For more information, contact FFR-DSI, 8181 Darrow Rd., Twinsburg, OH 44087; (Web site) www.ffr-dsi.com
Long Trail Pole Topper
Long Trail Brewing is using this custom designed, recyclable, temporary-to-permanent pole topper for its Long Trail Ales. This display is constructed of a sturdy wooden base and two-part display pole that can be disassembled to become a permanent on-premise sign. The digitally printed and CNC shaped sign provides great visibility with its eye-catching form and 6' height reinforcing Long Trail’s regional brand. This display was created by Heritage Sign and Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240; (Web site) www.popsigns.com
Corrugated Display With LCD Media Player
Focus Display Group offers corrugated floor, counter and endcap displays available with a 7" LCD media player. The displays, which can be custom designed and carry custom graphics, offer an economical way to combine a LCD video media player with a merchandising display. These corrugated displays with LCD media players are available from Focus Display Group, 10328 Highlands West Drive, Escondido, CA 92029; (Web site) www.focusdisplay.com
Fruit Crisps Permanent Display Rack
Brother’s International needed a customized rack for its Fruit Crisps. Its needs were met by modifying Midway Display’s “Stock” Full View Merchandiser Rack, which was customized, prototyped, and presented in less than 5 days. This Fruit Crisps Display was created by Midway Displays, 6554 South Austin Ave., Bedford Park, IL 60638; (Web site) www.midwaydisplays.com
Pallet Power Sign System
Elite Display USA offers the Pallet Power signage system in response to the popularity of selling products directly from skids. The Pallet Power sign system includes the hardware, signboard, numerical flip pads and 4 message inserts. The heavy duty, black sign hanger is adjustable in height from 44"-70", and holds a 14"x17" signboard. The versatile signboard is 2 sided and includes slide in messaging and numerical flip pads. The Pallet Power sign system is available from Elite Display USA, 38 South 21st St., Kenilworth, NJ 07033; (Web site) www.elitedisplayusa.com
U By Kotex Mini Wing
This colorful mini wing display was designed as part of a comprehensive brand launch campaign to introduce a new generation to U by Kotex. The display reinforces U by Kotex’s distinctive brand equities of bold black backgrounds and neon colors. This U By Kotex Mini Wing was created by Menasha Packaging, 1645 Bergstrom Road, Neenah, WI 54956; (Web site) www.menashapackaging.com
End Aisle Large Format Posters
Kraft Canada is using these end aisle large format six foot tall posters to leverage space in large retail stores. To save production costs, all four versions were printed and high gloss laminated at the same time and kitpacked with the other p.o.s. materials; wobblers, pallet wrap,shelf strips, and coupon pads. The mix of several sku’s insured that the posters could be easily swapped in and out of stores to keep the displays looking fresh. These end aisle large format posters were created by Proprint Services, 5621 Finch Ave. East, Toronto, Ont., Canada M1B 2T9; (Web site) www.pop-online.com
In-Store Sampling Podium Display
Above All Advertising offers this podium display for in-store product sampling. The podium is easy to assemble and disassemble and it features high quality color graphics printed on durable Abatex material. This in-store sampling podium display is available from Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Web site) www.abovealladvertising.net
Annie’s Naturals Salad Dressing Display
Annie’s Naturals is using this 5 shelf permanent wooden display to merchandise its line of salad dressings and condiments. The shelves can be made adjustable for various product dimensions. The display can be shipped fully assembled or knocked down flat. This durable display attracts attention to a broad line of Annie’s products off shelf. This hardwood display was made in the USA by J.H. Dunning Corp., 1 Dunning Lane, North Walpole, N.H. 03609. (Web site) www.jhdunning.com
Constellation Wines Quad Display
Constellation Wines U.S. is using this custom permanent wine display to serve as a centerpiece for wine or deli departments in Raley’s, Save-Mart and big box stores. This elegant, non-branded wood display holds up to twelve cases of wine. The display can also cross merchandise deli and bakery items. A chalkboard adds a ‘marketplace’ feel to the display for daily offers. This display was created by Packagingarts, 700 Walnut Ave., Mare Island, CA 94592; (Web site) www.packagingarts.com
Aquafina Permanent Endcap
This display is produced with roll-formed side shelves, C.N.C. steel formed center shelves, steel uprights, wire supports, styrene digital top headers, and front graphic panels. The display was designed to have a larger pack out while also being more attractive than Aquafina’s previous endcaps. This Aquafina Endcap was created by Lingo Manufacturing, 7400 Industrial Rd., Florence, KY 41042; (Web site) www.lingomfg.com
Pilot From Bottle To Pen Display
This Pilot B2P from Bottle to Pen Floor Display was designed to educate shoppers on the Pentel product line made from recycled plastic water bottles. The display is constructed with die cut PETG, litho printed paperboard, and flexo printed corrugated. It is recyclable, reinforcing the environmental recovery statement of the Pilot product. This Pilot From Bottle To Pen Display was created by Ardent Displays & Packaging, 95 Leggett St., East Hartford, CT 06108; (Web site) www.ardentdisplays.com
Swiffer Walmart Endcap Display
Procter & Gamble’s Swiffer has developed this endcap merchandiser for Wal-Mart stores to replace four-way pallets. The display, constructed of MDF board, metal wire and plastic, merchandises both wet and dry Swiffer systems. This Swiffer Endcap Display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747; (Web site) www.ndrc.com
In Line Queue Management System
Outwater’s new In Line Queue Management System enables retailers to direct traffic at the checkout counter, while generating impulse purchases. The display showcases lucrative products and accessories that might have otherwise been overlooked elsewhere within the store. The In Line Queue Management System is modular so retailers can utilize the components within the system to meet their particular merchandising needs. The system comprises two sturdy and versatile Stanchion Posts with retractable belts and locking connectors as well as an easy to attach Slatwall Panel which accepts all industry standard fittings and hardware. The In Line Queue Management System is available from Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com
Coors Light LED Subway Sign
Heritage Sign and Display created this Coors Light LED subway sign which features an acrylic face and back illuminated using energy saving LED illumination. The ultra slim design illuminates New York and the Coors Light logo calls attention to the sign. The sign can be hung in windows or on walls and replicates subway signs that New Yorkers see every day. The sign features long lasting and energy saving LED lighting. The signs were placed in windows around New York City and surrounding boroughs. This Coors Light LED Subway sign was created by Heritage Sign and Display, 344 Industrial Road, Nesquehoning, PA 18240; (Web site) www.popsigns.com
HEB Electronics Display
HEB Grocery Stores is using this permanent display to merchandise electronics and gaming products. The displays are on casters so they can be easily moved to different locations within the store. The four-way display uses the VersaFlex light box from Walls + Forms for creating lighted headers and the VersaFlex frame for accommodating additional graphics. Removable plates enable ease of changing from product merchandising to graphics. For more information, contact Walls + Forms, P.O. Box 741112, Dallas, TX 75374.; (Web site) www.wallsforms.com
Tic Tac Modular Counter Display
Ferrero Canada developed this Tic Tac modular counter display to be flexible to adapt to new products and a wide range of different retail environments. The display is constructed with several different substrates. This modular Tic Tac Counter display was created by Marketing Impact Limited, 50 Planchet Rd., Concord, On, Canada L4K 2C7; (Web site) www.displaypeople.com
Proprint Services offers basewrap and palletwrap printed full color on smooth poly material in rolls. The basewrap features eye catching graphics on smooth substrates. The basewrap’s very small outer diameter makes for ease of kit packing and shipping. The pallet wraps manufactured for the Kraft 10-10 project were printed 8" high with a 24" repeat on rolls 50' long. Basewrap is a cost effective method to get your message out there while at the same time making pallet displays look neat and tidy. Proprint Services can now tailor small runs with unique graphics for specific regions on both the 10pt stock and poly stock at up to 12" high for an extremely low cost without the charges for multiple plates. For more information contact Proprint Services, 5621 Finch Ave. East, Toronto, Ont., Canada M1B 2T9; (Web site) www.pop-online.com
TM Shea Products offers End Cap Side Stackers,™ a combination between the methods of floor quarter pallet stack and PowerWing™ merchandising. Side Stackers offer flexibility by allowing for promotional merchandising of pegged, bottled, boxed and bulk products. They may be used at endcap sides, against walls and as check-out lane blockers. Accessories include peg hooks, shelves, clear dump bins, buckets and signs. Shelves can mount on an angle in 2" increments. The units, which are on locking casters, can feature custom graphics. For more information, contact T.M. Shea Products, 1950 Austin Drive, Troy, MI 48083; (Web site) www.tmshea.com
Midway Displays Inc. developed these Wire Tray Spinners to answer the demand for Low Maintenance & Cost Effective Tray Spinners. The Round Tray Spinners are Stocked in an 18" Diameter. Special Size Needs can also be accommodated. Midway’s Unique Square Tray Spinners are available in both Stationary & Castered models. Midway’s Metal Spider Bases can also be paired with Midway’s Wire Tray Spinners. For more information, contact Midway Displays Inc. 6554 South Austin Avenue, Bedford Park, IL 60638; (Web site) www.midwaydisplays.com
Alpak Display Group offers the Tri-Level Corrugated Display SD 101. This Tri-Level unit is comprised of three trays which sit "waterfall" style on a three-tiered base with a prominent Header Card for graphics. The display stands less than five feet tall and the trays measure 18" wide x 9" front-to-back with a 9" rise in the back. It can be packed flat or pre-assembled for shipment. The units can be custom-printed and custom-sized. Units can be shipped in as little as 24 hours. This Tri-Level Corrugated Display is available from Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663; (Web site) www.alpak.com
Flair Display offers an environmentally friendly stock Wine Rack display. The unit is constructed of formaldehyde free MDF. This display can hold three to four cases of product. It offers a large area for custom graphics. Graphics can be provided on the sides and front of the display.For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York 10466; (Web site) www.flairdisplay.com
Nashville Display offers its Four Shelf Wire Floor Display, SKU #7142-2. It features adjustable shelves. The dimensions are 24 1/2" wide x 17 1/2" deep x 48" high. Each shelf holds up to 25 pounds. The shipping weight is OS2 70 pounds, packed 2 displays per carton. It has an eggshell white powder finish. A five shelf display is also available and packed l per carton, SKU#7124, Overall height is 60". The displays are in stock and will be shipped within 48 hours of receiving an order. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087; (Web site) www.nashvilledisplay.com
R.P.P. Display offers a large selection of stock floor, counter and power wing displays. It offers 18 Power Wings and 24 Floor and Counter stock displays that are in stock for immediate shipment. PDQ counter displays are offered in four sizes and Micro Strips are available in three sizes. All of these stock displays, which have no tooling costs, can be customized with Flexo or Silk Screen printing, or with Litho Labels. For more information, contact R.P.P. Display, 75 Madeline Circle, Schaumburg, IL 60173; (Web site) www.rpppdisplay.com
This sign frame, "ComboFrame" is an economical solution to displays and advertising in convenience and supermarkets. These "ComboFrames" are made of shatterproof ABS plastic and are virtually unbreakable. Another advantage of the "ComboFrame" line is the available mounting accessories. They can be mounted to walls and displays, hung from the ceiling or windows, attached to poles, etc. The "ComboFrame" is available in several popular sizes and 3 standard sizes. The insertion slot offers easy display of signage materials up to 3/32" thick. The "ComboFrame" Sign Frame is available from VKF Renzel USA Corp., 2420 E. Oakton Street, Unit U, Arlington Heights, IL 60005; (Web site) www.vkf-renzel.com
Hi-Impact Products is introducing a new way to put up signage with its patented Miracle-Sticks® which eliminates scotch tape from in-store signage. Just one roll puts up 500 signs. Miracle-Sticks® are neater, faster and cheaper than taping. For more information, contact Hi-Impact Products, 334 Cornelia, Suite 265, Plattsburgh, NY 12901; (Web site) www.hi-impactproducts.com
Masonways Indestructible Cubes
Masonways produces 11 different size cubes designed to display products off the retail floor. The displays are easily customized with decals of a company image or logo. These display cubes can be used indoors and outdoors and are imperious to rain, dirt and chemicals. The cubes are easy to clean. These Indestructible Display Cubes are available from Masonways Indestructible Plastics, 580 Village Blvd., #330, West Palm Beach, FL 33409; (Web site) www.masonways.com
Heritage Sign and Display has introduced LED illuminated signs that are only 3/4" thick. The energy-efficient units are available with low minimum orders in stock or custom shapes. This LED Edge lit marker board with custom wood frame, glass backer and special chalk marker was made in the USA for Wild Turkey American Honey. Custom graphics reinforce the iconic flag colors. The custom frame is painted a pantone red, a blue backer and white stars along with four color process bottle and label art are featured. The special chalk marker glows when used to print drink specials on the unscratchable surface. For more information, about LED Illuminated Signs, contact Heritage Sign and Display, 344 Industrial Road, Nesquehoning, PA 18240; (Web site) www.popsigns.com
Henkel recently used this interactive shelf display to launch Purex Crystals™ laundry enhancer in Wal-Mart stores. These interactive displays brought excitement to the laundry aisle. They played an on-demand video communicating the product’s attributes, which helped educate consumers about the unique product form. Henkel was the first consumer packaged goods manufacturer to bring LCD screens to the center of the laundry aisle. This interactive Purex Crystal display was created by Zooka Creative, 155 C-2 Moffett Park Drive, Sunnyvale, CA 94089; (Web site) www.zookacreative.com
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