Quaker Oats Display Debuts Sea Adventures
The display is designed to appeal to kids and resemble the product packaging by graphically depicting a blue sea, a ship, buried treasure and dangerous sharks.
The display was designed and manufactured for Quaker by CCB Packaging, a Hiawatha, IA-based display firm, which reports that response to the product and displays has been exceptionally strong.
Display Promotes ‘Mustaches Of The Millennium’
The American Dairy Association is helping to draw consumers to the dairy aisle by featuring this turn-key Mustaches of the Millennium Celebrity Calendar Shipper Display. The calendar is free with the purchase of 2 gallons of milk.
This year’s calendar features 12 celebrities sporting milk mustaches plus trivia facts and valuable coupons to help drive cross-category sales. Over 10 million calendars will be distributed to more than 20,000 supermarkets nationwide.
A traffic-stopping shipper display delivers maximum impact in a small 2’ x 2’ footprint. The display ships pre-packed with 500, 11” x 7 1/8” wall format calendars.
The 2000 Mustaches of the Millennium Celebrity Calendar promotion was developed and implemented by McCracken Brooks, a Minneapolis, MN-based promotion agency.
Nestle Introduces NesQuik Iceman
Nestle is using this Iceman Ice Barrel display from Paul Flum Ideas, St. Louis, MO, to promote its NesQuik chocolate milk.
The Iceman display, a replica of the new Nesquik bottle, helps to promote the name change, while generating impulse purchases by gaining off-shelf display space for cold beverages. The colorful graphics appeal to kids.
The Iceman display has a unique drainage system requiring less maintenance by store personnel. The system keeps the product out of water and ice, and has a “leak proof guarantee.”
Coca-Cola Boosts Sales With Flex-End System
Coca-Cola is using this display, created by Display Technologies, based in College Point, NY, for its brands in King Soopers supermarkets.
Display Technologies developed the Flex-End System to solve many of the problems associated with high-volume beverage merchandising. Featuring tilting metal shelves and gravity feed slides, it offers a space-saving, cost-effective endcap configuration with wire side racks. It increases product capacity up to 700 2-liter bottles and reduces stocking time. It promotes both the King Soopers and Coca-Cola names. The Flex-End System’s unique configuration enables Coca-Cola to integrate a strategic mix of carbonated and noncarbonated beverages, including Powerade and Dasani bottled water.
Mattel Ties In With ‘Got Milk?’ Campaign To Introduce Breakfast With Barbie Doll
Mattel’s Breakfast With Barbie doll has been launched as a joint venture between the California Milk Processor Board (CMPB), creators of the popular Got Milk? campaign, and Mattel, Inc.
Available exclusively in grocery and drug stores nationwide, the doll communicates the importance of eating a good breakfast, and highlights the role milk plays in this critical meal of the day. The doll will retail for approximately $12, and a collectible, full-size color poster featuring Barbie enjoying a nutritional breakfast, and bordered by the memorable tagline, “Got Milk?” is offered on-pak for $6.95. Featuring the first soft-body design in three years, Breakfast with Barbie is packaged sitting at a mock-kitchen table holding a milk carton emblazoned with “GOT MILK?” A box of Honey Nut Cheerios, a pink bowl and spoon, and a newspaper with the headline “Good Health” completes her breakfast table.
Aleve & Colgate Join For Promotion
Two of America’s top health care product companies, Bayer Consumer Care Division and Colgate-Palmolive, have teamed together to develop a promotion that reinforces the benefits of products providing long lasting results. The Companies are introducing a first-of-its-kind bonus-pack consisting of Aleve pain reliever and Colgate Total Fresh Stripe, both proven to work all day for up to 12 hours.
“Aleve and Colgate Total Fresh Stripe meet the demands of consumers who want products that deliver long lasting benefits throughout the day,” said Jay Koplon, Vice President of Marketing for Bayer Consumer Care Division.
Ahold Runs Global Supermarket Promo
Royal Ahold, the international food retailer, is conducting a global promotion under the “World Champions” banner, offering special pricing to 30 million supermarket customers in 17 countries. Ahold’s 4,000 stores in the U.S., Europe, Asia and Latin America have joined forces for the promotion.
“This is the first time ever that we are taking advantage of our global scale in a worldwide promotion,” said Denny Hopkins, V.P., Marketing and Sales Development
Among the participating Ahold supermarket chains in the U.S. are: Edwards, Tops, Wilson Farms, Stop & Shop, Martin’s Food Markets, Giant Food Stores, and BI-LO.
Nielsen Study Of Promotional Practices
While category management is one of the most important trade promotion practices for both retailers and manufacturers, the two sides use category management for very different reasons, according to ACNielsen U.S., in its ninth annual Trade Promotion Practices Study.
When asked why they practice category management, manufacturers cited the ability to influence decisions on their categories (87%) and the positive relationship it helps them build with retailers (71%). Retailers noted the ability to identify new opportunities (91%) and target key consumers (81%).
According to Robert Tomei, Sr. V.P., Marketing for ACNielsen, “The number one impediment to category management cited by retailers, with agreement from manufacturers, was a lack of clear, common objectives between retailers and manufacturers. Clearly, there is a need to grow this relationship.”
Both retailers and manufacturers are availing themselves of category management tools such as third party information based on retailer trading areas (81% of retailers, 88% of manufacturers) and space management technology (95% of retailers, 68% of manufacturers). However, relatively few are using more sophisticated practices such as micro-merchandising or micro-marketing. “The next phase of category management will be much more targeted, much more personal,” Tomei said.
PMA Releases State Of Industry Report
The Promotion Marketing Association (PMA), New York City, has released its Annual State of the Industry Report on Promotion, revealing that Promotions grew at a rate of 9% compared to the 4.9% growth rate for the Gross Domestic Product. The Communications industry as a whole grew by 8.4% while Advertising grew 7.1%. Consumer promotion spending reached $203 Billion and trade promotion reached $85 Billion for a total of $288 Billion.
Looking ahead, the PMA report anticipates that Promotion industry growth will continue at about 9-11%. Promotion agencies are paralleling this growth and will continue to do so as the Internet and other new mediums demand more Promotion ideas and strategies.
Retailers Renewing Focus On Growth
Retailers are renewing their focus on top-line growth, following years of emphasis on bottom-line cost-cutting, reports a new research study released by Saatchi & Saatchi Collaborative Marketing. “The bottom line is now the top line,” said Mel Korn, CEO of Saatchi & Saatchi Collaborative Marketing.
The study found that the top retailer priorities are all growth-oriented objectives: Eighty-one percent said “increasing store traffic” was the number one priority, followed by “increasing register ring” (79%) and “increasing market share” (58%).
Sixty-two percent of retailers surveyed believe the number one contribution manufacturers can make is to help the retailer improve category performance. In addition, 49% of retailers said manufacturers could help increase “register ring” and 45% said manufacturers could help build market share. Korn says these findings represent an “open invitation” to manufacturers. He suggests that the traditionally hostile buyer-seller relationship is now giving way to a spirit of collaboration, as retailers increasingly view manufacturer marketing resources as essential to their growth objectives.
For more information on “The New Retail Store: A Collaborative Marketing Medium,” contact Saatchi & Saatchi Collaborative Marketing, 375 Hudson St., New York, NY 10014.
Campbell’s Debuts Millennium Soup
Campbell Soup Co. has introduced Ready To Serve versions of its classic tomato soup for the 21st Century. The new soup requires only three quick steps: unscrew the lid, pour into a mug and heat.
The new soups feature the same classic taste as Campbell’s Condensed Tomato Soup while providing a meal-on-the-go in under two minutes.
H.J. Heinz Launches Boston Market Meals
H.J. Heinz Co. has launched Boston Market Home Style Meals, a new line of frozen premium meals with high brand recognition. William Johnson, CEO, Heinz Co., said,“Boston Market Home Style meals will complement Smart Ones, our frozen meals in the nutritional category, and Budget Gourmet, our value-priced selections.”
Heinz will support Boston Market Home Style Meals with advertising, couponing, and p.o.p. merchandising.
Cholula Kettle Classics Potato Chip Launched
Classic Foods, San Francisco, CA, has formed a partnership with Jalisco Food Co.’s Cholula Hot Sauce to launch a new flavored “Kettle Classics” potato chip. The new Cholula flavored Kettle Classics, will contain an extra packet of Cholula Hot Sauce so the consumer can control exactly how hot they want their chips to be, therefore making it a first of its kind in the category.
Pillsbury Launches OneStep Brownie
Pillsbury has introduced its OneStep Refrigerated Brownie, requiring consumers to merely pop a pan into the oven. “Our research shows that consumers love brownies, but they don’t make them as often as they’d like,” said Nancy Goldstein, Marketing Manager. “We’ve added convenience, so consumers can enjoy brownies whenever they want.”
The Brownies are sold in the refrigerated dough case, already in an eight-inch by ten-inch baking pan, which consumers place in the oven.
Hostess Launches Leopards And Golden Cup Cakes
Hostess has introduced two new snack cakes; Leopards and Golden Cup Cakes. Leopards are shaped like Hostess Twinkies, but have chocolate chip “spots” like a leopard. Shaped like the traditional Hostess Cup Cake, the Golden Cup Cake is made with moist yellow cake. “The cakes have new tastes and appearances, but the same quality and freshness,” said Stan Osman, V.P. Cake Marketing.
Troyer Farms Introduces Fat Reducing Snack Food
Troyer Farms, Waterford, PA, has made a major advancement in snack food technology by reducing the fat in its potato chips with a new process that doesn’t use Olestra, the artificial fat substitute. Olestra has reportedly caused stomach ailments in some customers.
Benecol Dressings Promote Healthy Cholesterol Levels
The first line of salad dressings that help promote healthy cholesterol levels, Benecol Dressings, has been launched by McNeil Consumer Healthcare, a Johnson & Johnson Company. The Benecol line of foods contains plant stanolester, which has been clinically proven to lower LDL, or “bad” cholesterol up to 14%.
According to the Company, most people can start to see healthier cholesterol levels within two weeks of eating three servings of Benecol per day, in place of regular spreads and salad dressings.
Palmolive Launches Spring Sensations
Colgate-Palmolive is introducing Palmolive Spring Sensations, the first in the category with unique fragrances that make washing dishes a more pleasant experience.
With three bright new dish liquid colors, creative label photography, and unique fragrances, Palmolive has reinvented the dish liquid category. “The use of fragrance for mood enhancement is carrying over from personal products to household products,” said Tarek Hallaba, V.P., Marketing.
Nashville Displays offers the E-900 five-shelf floor unit, available with or without casters. The unit stands 65” high, 19” deep and is available in widths ranging from 24” to 48”. Adjustable shelves on 2 1/2” spacing provides flexibility. The display can be customized a powder coat finish. For more information, contact Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210; (Tel) 615-255-631; (Fax) 615-244-4368; (Web) www.nashvilledisplay.com.
Stor-Rite offers a 4-tier roll around stock display. This unit measures 18-1/4” x 17-3/4” x 53” and is black powder coated. The load capacity is 250 lbs. and there is one sign channel per tier. For more information, contact Stor-Rite, a Division of E-B WireWorks Co., Inc., 1350 Sanders Avenue, SW, Massillon, OH 44647; (Tel) 800-832-6967, (Fax) 330-830-3048, (Web Site) www.ebdisplay.com
Trion Industries has released its “Small Sign Clip Sampler,” which provides examples of five different shelf edge sign clip solutions. The Sampler includes a 3-Way Sign Clip For Price Channel; 2-Way Sign Clip for Price Channel or Clear Scan; a shallow-profile 2-Way Sign Clip for Clear Scan; a miniature 1-Way Sign Clip for Clear Scan; and a hinged Shelf Talker for Clear Scan. Samples of Trion’s Clear Scan Shelf Edge Labeling System are also provided. For a free “Small Sign Clip Sampler,” contact Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-4665, (Web) www.trionind.com.
Imperial Graphics’ brochure features p.o.p. decals, static clings, shelf talkers, danglers, channel rail strips, floor graphics; lenticular products, cooler/freezer case dividers, banners, translites, counter mats, table tents and counter cards. These can be UV offset lithographed, screenprinted, or flexo printed on plastics, paper or board. For a copy, contact Imperial Graphics, 450 East 22nd St., Lombard, IL 60148; (Tel) 630-916-0977, (Fax) 630-916-1217, (Web) www.imperial-graphics.com.
DJ Graphics brochure features its Transcendence process which transforms full color images into stunning reality on fabric banners, counter mats, metal signs, and display headers. Images are transferred into the material with a continuous tone look while allowing the fabric to remain soft and the metals glossy. For a copy, contact DJ Graphics, 127 South Broadway, Nyack, NY 10960; (Tel) 914-353-8700, (Fax) 914-353-8706.
Dr Pepper & Nintendo Run Holiday Promo.
Dr Pepper and Nintendo have teamed up to promote the debut of the Nintendo 64 game, Donkey Kong 64. The Dr Pepper/Donkey Kong 64 holiday promotion features a consumer sweepstakes on 2-liter and 12-packs of cans, and an instant-win game on specially marked Dr Pepper 20-ounce bottles.
The under-the-cap program, provides consumers a chance to instantly win a Nintendo 64 game system with a Donkey Kong 64 game cartridge. Sweepstakes winners can win a Panasonic home entertainment center, complete with a Nintendo 64 game system.
Extensive point-of-sale support will include a spectacular; pole sign; shelf talker; vender cling; 3-D shelf extender; ceiling dangler; cold vault dangler and static cling; and a multi-pack rolling rack with Dr Pepper/Donkey Kong 64 graphics on side panels.
Budweiser Runs Millennium Promotion
Budweiser is commemorating the millennium with limited-edition package graphics on two billion bottles and cans along with a limited-edition Budweiser magnum bottle. The commemorative millennium packaging features a turn-of-the-century look with script type and gold highlights.
The Budweiser magnum bottle is a black glass container that resembles a traditional champagne bottle and contains 46 ounces of Budweiser. The magnum bottle will be sold as part of a gift box set that includes four, 12-ounce pilsner glasses. The millennium gift set will also serve as the centerpiece of Bud Family displays and as decoration in bars and restaurants during the holiday season.
Marketing support for the program includes TV, and radio advertising, along with on-premise promotions. The millennium celebration has four distinctive retail themes: Budweiser Millennium Party Center, Bud World Party, Millennium 2000 and Y Not 2 Kases.
Canada Dry Promo Ties In With Eddie Bauer
Canada Dry’s “Celebrate The Holidays” promotion offers consumers the chance to instantly win an Eddie Bauer $1,000 shopping spree or Eddie Bauer $50 and $100 gift certificates. The sweepstakes is featured under-the-cap of specially marked 2-liter and 20-ounce bottles. Scratch-off game cards are inside multi-pack cartons.
P-o-s pole signs, static clings and shelf talkers support the promotion.
Nintendo & Keebler Run Joint Promo
Nintendo and Keebler have launched “Ernie’s Escape To Color” promotion, supporting the Game Boy Color video game system through an instant-win sweepstakes on select Keebler packages, and grocery store floor displays.
More than 20 million packages of select Keebler products will feature a color-changing, instant-win game piece, “Ernie’s Escape To Color” story, and Game Boy Color game tips on six new Game Boy Color video games.
Miller Holiday Promo
“The High Life Man Knows Not All Gifts Get Returned,” is the tagline for Miller Brewing’s holiday promotion. “This promotion is a vivid reminder that High Life and holidays make a great combination,” said Joe Jones, Director, Brand Promotion
A tree ornament featuring the Miller High Life icon is offered via tear-off forms on display cards. Other p.o.s. includes basewrap, case cards, and static stickers.
Comstock & Wilderness Conduct Contest
Comstock and Wilderness pie fillings are conducting "The All-American Cutie Pie Photo Contest,"offering consumers with cute kids between the ages of 3 and 10, the chance to win valuable prizes including a family vacation to Walt Disney World and a $10,000 U.S. Savings Bond. Three All-American Cutie Pie grand prize winners will be selected from photo and essay entries received.
The photo contest is designed to broaden the pie filling user base by attracting new, younger consumers to the brand.
Comstock and Wilderness developed an integrated campaign including FSIs and in-store support.
EA SPORTS & Wheaties Run Joint Promo
EA Sports, Redwood City, CA, and General Mills’ Wheaties recently teamed up to promote EA SPORTS’ Tiger Woods PGA Tour Golf for the PC.
EA Sports distributed shrink-wrapped demo-disks of Tiger Woods PGA TOUR Golf, affixed on two million boxes of Wheaties.
Each Wheaties box also contained a $10 coupon for Tiger Woods PGA TOUR Golf.
Nabisco Runs ‘Color Me Oreo’ Promo
Nabisco is conducting a Color Me Oreo campaign inviting children 12 years old and younger to design and color a "mock" Oreo package.
The campaign offers young artists a chance to win $10,000. The grand prize Oreo masterpiece will be featured on a special edition Oreo package. ‘Color Me Oreo’ tear pads with the Oreo package template are available via colorful-store displays.
KartCircular Introduced By KartSmart
KartSmart has introduced the KartCircular, which features a product’s promo on the back-rest of the baby seat on the shopping cart facing the shopper. The ad is seen by the shopper while shopping. Advertising on the KartCircular has been shown to increase sales by 65% or more.
The KartCircular is currently in Kmart Big K stores and will soon appear in other retailers.
For more information, contact KartSmart, 13430 No. Scottsdale Road, Scottsdale, AZ 85254.
Frito-Lay Introduces New Logo
Frito-Lay has introduced the first redesign of its logo in nearly 20 years. The new logo, developed by Landor Associates, San Francisco,"captures the fun and satisfaction of Frito-Lay snacks," said Dwight Riskey, Sr. V.P., Frito-Lay Development.
The new logo will be integrated into packaging, in-store merchandising and company trucks.
Nature’s Herbs Health Care Center
These two revolving floor displays pack a powerful punch in very little space. The fixtures are pre-packed with a wide assortment of herbal products as well as literature to help customers make an educated choice. Shelves are Plan-O-Gramed for product via a vacuum formed shelf system. Merchandisers were engineered to assemble easily at retail and ship knocked-down to save on freight costs. The Nature’s Herbs Natural Health Care Centers were manufactured by Ettinger Displays Inc., 63 Oser Avenue, Hauppauge, New York, NY 11788.
Pepcid AC Permanent Floor Display
McNeil Consumer Products required a display design that would allow them to gain a secondary off shelf position. In the past, this product was only merchandised with conventional corrugated pre-packs that did not get longevity at the point of sale. Since heartburn is a year round problem, it was anticipated that an attractive permanent floor display would gain valuable long-term positioning. This display is manufactured in fabricated styrene. The clear replica of the stomach is thermoformed over the soothing blue graphics. The header card is easily interchangeable from an acrylic sleeve in order to adopt new promotional opportunities. The display holds 96 units in 5 sku’s. The Pepcid AC display was designed and manufactured by Point 1 Display Inc., 5454 Cote de Liesse, Montreal, Canada H4P 1A5.
Grolsch Premium Lager In Sturdy Corrugated Display
Seagram Beverage Company, marketer and distributor of Grolsch in North America, is featuring this sturdy versatile corrugated display to promote this authentic premium lager to the America consumer. The display is stackable and capable of carrying up to 225 lbs. This display offers flexibility and can accommodate bottles, cans or the popular new "5 litre Kegs", allowing retailers to merchandise SKU’s based on local market appeal. The display also features a two sided litho header for further flexibility. The body of the display and shelves are flexographically printed and UV coated; the header is 4-color litho mounted. The unit sets up in minutes. The Grolsch Premium Lager Corrugated Display was created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
Pepsi End Aisle Display
This 48" x 48" Pepsi End Aisle Display is printed 4-color process with varnish on 80 lbs. paper and mounted to b-flute corrugated. Special die cut panels are in dimension to create excitement. The display scores in half for shipping efficiency. The Pepsi End Aisle Display was created by Art Merchandising, 601 West 26th Street, New York, NY 10001.
ZOURS Sour Candy Introduced In Corrugated Display
Just Born Launched Zours new chewy, sour candy featuring corrugated point of sale displays along with a sampling program. This one piece automatic bottom gravity feed wing is printed in 5/c varnish on bleached white E Flute. The damanding graphics were produced on a 6 color Bobst Press. The base is printed in 2 colors on white top B Flute. The display features graphics from a sampling promotion Just Born featured with General Mills’ Trix cereal. The displays are moving product in a favorable fashion, with Just Born reporting increased sales. The ZOURS Sour Candy Corrugated Display was created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134.
Bristol Myers Squibb Canada Aussie Shampoo Launch
Bristol Myers Squibb Canada launched the Aussie Shampoo and Conditioner line featuring this corrugated display in a large in-store promotion offering trips to Australia and other pries. The corrugated floor display had to provide a large graphics area to convey the images of the destination. The display was strong enough to ship as a 45 pound prepack and endure transportation by couriers. The round design followed strict Canadian retail size requirements and allowed the display to get the center aisle position. The Bristol Myers Squibb Canada Aussie Shampoo Launch Display was created by Point 1 Display Inc., 5454 Cote de Liesse, Montreal Quebec, Canada H4P 1A5.
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