The unit, which invites consumers to "Make Your Morning With Minute Maid," provides 6 adjustable shelves for cross-merchandised product and a pegged side panel for increased flexibility. Swivel casters assure locational flexibility and side panels are available with or without lighting. A strong metal structure supports the merchandiser.
According to the Company, the display gained incremental placement/distribution in a new channel; improved in-store location in existing and new stores; and generated tremendous retailer and bottler support.
The freestanding unit was produced for Coca-Cola-Minute Maid by HMG Worldwide In-Store Marketing, Inc., New York City.
"The Stop & Snack Kiosk is a one-stop source for consumers on the go who are looking for nutritious snacks," said Kenna Bridges, Kellogg’s spokesperson. Milk, juice and bagels can also be displayed in the center of the kiosk.
There are four different kiosks available, so food service operators can choose the unit that best suits their decor and available space. The kiosks can be customized with the name of the facility, seasonal signage, etc.
Made with real fruit and fortified with Vitamins C, E and Beta Carotene, Sidewinders come in: Strawberry & Watermelon and Cherry and Lemonade. Kids can enjoy the flavors separately by ripping off one at a time, or as one combination by twisting them together.The back panel of each Sidewinders box contains a Sidewind racing game and two playing pieces marked by skateboarders. The display header depicts the skateboard race.
"Sidewinders dual flavors and eye-catching packaging will turn heads and rack up sales because of its uniqueness and our recognizable brand name," said Mike Cavalier, Senior Brand Manager for fruit snacks.
"Sidewinders is a very interactive product that definitely meets customers’ expectations."
"The Russell Stover and Welch’s names on the label assure consumers this is a delicious, quality product," said Brian Berish, V.P., Marketing for Russell Stover.
Russell Stover Peanut Butter and Jelly Cups are being offered in two jelly flavors: peanut butter and grape jelly and peanut butter and red raspberry jam.
In-store merchandising efforts include both a standard size shipper/floor stand and two trial size shippers. Trial size shippers are designed to be versatile and can be used as a floor display, powerwing or as a counter unit.
To launch the product, Russell Stover is embarking on one of the largest marketing campaigns in the industry, spending $16.5 million to target consumers aged 12-44.
The display and the thermo-formed condiment tray feature football graphics, tying in with the season’s football-linked snacking opportunities. The display holds 65 trays and offers a recipe booklet.
The display and taco condiment tray were created for Pillsbury by The Display Link, Inc., based in Babylon, NY.
This colorful prepack display, which helps gain off-shelf positioning, holds 90 peg bags. There are also special counter top boxes, trial-size prepacks and shelf caddy displays.
BRI reports that by the year 2000, the weight loss industry will generate at least $50 billion with significant growth after the year 2000 derived primarily from safer and more effective prescription durgs and low fat foods.
"When time is tight, ‘Supper Soups’ are a quick, wholesome and satisfying dinner alternative," said Mark Leckie, President, U.S. Grocery, Campbell Soup Company.
Ensemble is the first group of food containing natural soluble fiber from psyllium husk or whole oats.
By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts.
Mazze and Michman examine 10 institutional formats in the American food marketing and distribution structure; supermarkets, fast-food, ice cream, soup, breakfast cereal, baby food, ethnic food, snack food, candy and soft-drinks. The authors emphasize that avoidance of past mistakes is essential for sound marketing strategy, a fact illustrated by the examples of companies who have disregarded this advice.
"The Food Industry Wars, Marketing Triumphs And Blunders," is available from Quorum Books, a division of Greenwood Publishing Group Inc., 88 Post Road West, Westport, CT 06881 (Tel) 800-225-5800, 203-226-3571.
Specially marked boxes of Wheaties will feature a commemorative 1999 calendar highlighting athletes from the 1920s to the ‘90s. Wheaties is also releasing a commemorative anniversary box featuring great Wheaties champions including Bruce Jenner and Michael Jordan.
The display features the "Vegetable Packet Cooking With No Clean Up" brochure guiding cooks through four simple steps to cooking vegetables in a foil packet; locking in the flavor and vitamins and minerals with no mess and no clean up required.