Doc Otis Bi-Level Mirror Builds Brand Identity
Anheuser-Busch Companies, Inc. is using this Doc Otis Bi-Level Mirror to provide a modern, distinctive look that fits in well with the décor of trendy nightclubs and bars, while helping to introduce the product to consumers.
The display is designed to build brand identity among consumers of alternative malt beverages. The large lemon graphic educates consumers about the nature of the beverage by introducing it as a “Hard Lemon Alcohol Malt Beverage” with “Natural Flavors.” The display is unique in that the separation between the beveled mirror and the front glass panel creates the illusion of depth in the display. The 3D effect created by the bi-level mirror and the diamond shape of the display attracts the consumers' eye giving this sign a greater impression rate than a traditional decorative mirror.
This Doc Otis Bi-Level Mirror was produced by Heritage Sign & Display, Inc. of Nesquehoning, PA.
Miller Says 'Crack A Few'
Miller Lite and Miller Genuine Draft are advising baseball fans to “Crack A Few” beers with p.o.s. materials that honor players, fans and teams.
P.o.s. materials leverage official team logos in markets where team sponsorships are in place. Off-premise materials include case cards, cooler curtains, danglers, static stickers and basewrap.
Dr Pepper Ties Into New Spider Man Movie
Dr Pepper is delivering a new on-pack consumer promotion, which coincides with the release of Columbia Pictures' action-adventure film, Spider-Man. Fifty Dr Pepper drinkers will have the opportunity to win the grand prize of a trip for two to an exclusive, insider party in New York.
“Spider-Man is one of the most recognized fictional characters in America, garnering an 85% household awareness in the minds of 18- to 24-year-olds, making this promotion a perfect fit to help us drive incremental sales among our key target audiences,” said Cindi Clark, Dr Pepper’s Sr. Vice President of Marketing.
To support the promotion, Dr Pepper has designed several in-store display merchandising and point-of-sale pieces that highlight the special graphics that are part of the Spider-Man franchise including Spider-Man and the Green Goblin.
Ricola Counter Unit Displays Breath Mints
Ricola is using this counter display to help place its breath mints in convenience stores.
The unit’s tiny footprint was designed for the convenience store checkout counter. The display arrives prepacked in a carton and sets up in seconds for immediate product sales. It helps the retailer introduce this product into the burgeoning breath mint category by capturing the identity of the Ricola brand.
The unit reinforces the brand equity of Ricola and the imagery of the snow capped mountains it owns in the category with strong, crisp graphics. The product’s familiar logo is emblazoned on both sides of the display packaging for maximum merchandising impact.
The display was produced by Taurus Display Corp. of Cherry Hill, NJ.
Quaker Snacks Merchandised In Counter Display
The Quaker Oats Foodservice Division wanted to increase the sales of its bar products in university cafeterias.
This countertop display offers a distinctive design for Quaker Chewy and Quaker Fruit & Oatmeal bar products. Two stained wood “Q's” enclose a wire and metal frame that holds three levels of vac-formed trays.
The wooden Q’s have the Quaker name silk-screened across the bottom. The colorful graphic header features the Quaker logo and the Quaker Snacks heading in bold, attractive lettering.
Each unit comes with a set of three Chewy shelf strips and three Fruit & Oatmeal shelf strips that allow the user the flexibility to choose the product mix that best suits their customer base.
The unit holds 108 assorted bars and measures 18"h, 13.75"w and 13" d.
The initial order for 3,000 units was recently shipped to Quaker for dispersal to its customers nationwide.
The countertop “Q” rack was produced for the Quaker Oats Foodservice Division by Display Technologies, a College Point, NY-based point-of-purchase display firm.
Kal Kan Foods Debuts Pedigree Display
Kal Kan Foods, Inc. is using this Pedigree display to provide an entry into the "farm and feed" channel.
The bright yellow powder-coated steel display holds bags, cans and snacks for dogs. It is durable and can easily be moved around the store. Pedigree graphics are used to reinforce the brand.
The Pedigree display was produced for Kal Kan Foods, Inc. by R/P Creative Sales, Inc., a Burbank, CA-based point-of-purchase display firm.
Display Supports Nivea For Men Shaving Balm Launch
The Nivea For Men Shaving Balm Powerwing/Floorstand provides retailers with a versatile and attractive display vehicle supporting the national launch of Beiersdorf’s Nivea For Men products.
The Shaving Balm Display has been highly effective; spurring both open stock sales as well as repeat business for the Shaving Balm display itself. A production run is scheduled for 2002, which will jointly promote a Nivea for Men Scrub, via an on-pack to the established product, Nivea for Men Shaving Balm.
The display has been successfully placed in most mass drug, supermarket and department stores.
The Nivea For Men Shaving Balm Powerwing/Floorstand display was produced for Beiersdorf, Inc., by Triangle Display Group, a p.o.p. display firm located in Philadelphia, PA.
Allied Domecq And Miller Brewing Enter Alternative Malt Beverage Market
Allied Domecq and Miller Brewing Co., have formed a partnership to introduce a range of new alternative malt beverages, the first two of which will be based on Allied Domecq’s popular Stolichnaya vodka and Sauza tequila. These new drinks will reach U.S. adult consumers this spring through over 500,000 retail outlets serviced by Miller’s distributor network.
Philip Bowman, Allied Domecq’s CEO said, “We will be the only player with a strong, premium brand presence across multiple categories of ready-to-drink malt beverages, thereby accelerating the fastest-growing segment of the industry.”
“I look forward to adding the Allied Domecq branded products to our portfolio in the company of leading brands Miller Lite, Miller High Life, and Miller Genuine Draft,” said John Bowlin, Miller’s CEO.
Toy Industry Projects 6% Increase
Toy Industry Projects 6% Increase
In spite of major obstacles, traditional toy sales increased 1.7% in 2001, according to the Toy Industry Association (TIA). Retail sales reached $25.0 billion compared to $24.6 billion in 2000. The TIA predicts that the traditional U.S. toy market will grow by 6% this year.
Action Figures & Accessories represent the largest category increase, catapulting upward by 36.2%. Following the events of 9/11, children mirrored the nation’s interest in rescue workers by playing with such toys as Hasbro's GI Joe and Mattel’s Max Steel. Behind the strong leading toys in 2001 were powerful licensed properties, with four new titles among the top licensors, including Harry Potter, Bob The Builder, Monsters Inc. from Disney and Universal’s Jurassic Park. There was a 22% increase in Building & Construction toys. The most dominant new arrival in 2001 was LEGO’s Bionicle line. Infant and Preschool toys increased by 12.6% in 2001. Dolls & Accessories were another strong category, up 8%.
FMI Reports Average Supermarket Size Declines; Specialty Services Expand
FMI Reports Average Supermarket Size Declines; Specialty Services Expand
Average supermarket size declined for the second year in a row and store openings continued to outpace closings, according to a new Food Marketing Institute (FMI) study, “Facts About Store Development.”
The typical store opened last year covered 44,072 square feet, a significant reduction from the 49,000 recorded in 1999 and the all-time high of 57,064 square feet recorded in 1998. The proportion of store openings reached its second highest point in the past decade-4.9%, and store closings continued their downward descent to 2.4%--the lowest point recorded by the study in 10 years. Furthermore, major remodeling rates increased to 5.5% last year-from 5.0)% in 1999.
New stores focus on expanding services for one-stop solutions. The most widespread departments in new stores are fresh seafood (100%), deli (96.6%) and floral (9%). Prepared foods for takeout, greeting cards, pharmacy operations and wine are among the fastest growing specialty segments in supermarkets. Other one-stop services showing a growing presence in new store construction include on-site photo processing (31.0%), dry cleaning (24.1%) and gasoline service (3.4%).
In-Store Advertising In Laundry Category
In-store advertising propelled significant sales growth in the laundry detergent category, according to the POPAI study, “In-Store Advertising Becomes A Measured Medium.”
Coupon pads/machines helped deliver some significant brand lift from 3% to 25%. At product displays, inflatables/mobiles delivered strong lifts, from 17% to 20%. Wobblers/danglers and retail price promotions propelled lifts of up to 25%. Combinations of various forms of in-store advertising were very effective in generating sales increases, having contributed to sales lift rates ranging from 2% to 15%.
Heinz KICK'RS Flavored Ketchup Line Debuts
H.J. Heinz Co. has launched Ketchup KICK'RS, a line of flavored ketchup designed to feed adults’ passion for bolder flavors. There are three varieties-Zesty Garlic, Hot & Spicy and Smokey Mesquite Ketchup.
“With the introduction of KICK'RS, there’s ketchup to excite everyone in the family ,” said Brain Hansberry, V.P. Marketing.
Boston Beer Introduces Adams Light
The Boston Beer Co. has introduced Sam Adams Light beer. “We’ve worked for years to develop a recipe that beer lovers want,” said Jim Koch, Sam Adams Founder. “Sam Adams Light is the only light beer, domestic or imported, brewed with only two-row malt and Noble hops.”
Sam Adams Light uses no adjuncts and is the only light beer that uses only the four classic ingredients of beer: water, yeast, hops and malt.
New Brillo Gripper Energizes Brillo Brand
Church & Dwight has introduced the patented Brillo Gripper, free in every Brillo package. The Brillo Gripper solves the problem of how consumers can clean dirty pots and pans while protecting hands and nails from steel wool fibers. The Brillo Gripper is a small, red plastic device built to securely hold a Brillo soap pad without touching the pad’s rough steel wool fibers.
Brach’s Introduces Popz To The Candy Category
Brach's has introduced Popz, a chocolate-covered caramel popcorn, available in both milk chocolate and white fudge. Popz capitalizes on the emerging trend of combining traditional salty snacks with chocolate. Brach’s Popz will be the first nationally distributed chocolate-covered caramel popcorn.
Circle K Stores Featuring Kiosks
Computer Automation Systems Inc., has shipped new interactive kiosks for installation in Circle K convenience stores. Each kiosk provides Circle K's customers with integrated Internet access to make Voice Over Internet Protocol (VOIP) phone calls to anywhere in the world, check e-mail, surf the Web, receive shopping specials and play games. The kiosks have Infrared ports to download music mpegs to portable devices.
Computer Automation Systems assembled the kiosks using its proprietary “‘smart” flat panel displays and integrated the software systems that are the new ZapLink public access kiosks for the Global Access Alliance Inc. of Bessemer, AL, which has an agreement to provide the kiosks to Circle K.
Bud Light Sponsors Professional Bull Rider
Bud Light is sponsoring professional bull rider Ross Coleman through the 2002 PBR Bud Light Cup season.
“Ross Coleman is a perfect fit for the Bud Light PBR team,” said Tony Ponturo, V.P., Corporate Media and Sports Marketing, Anheuser-Busch, Inc.
Bud Light’s sponsorships of Coleman and Hedeman include personal appearances and a line of p.o.s. materials including both riders and the PBR Bud Light Cup logo.
Stop & Shop to Pilot Netgrocer’s ‘Endless Aisle’ Service
Web-enabled kiosks will allow consumers to shop for ‘Hard-to-Find’ items at Stop & Shop stores in New England. Stop & Shop Supermarket Co., and Netgrocer, an online retailer, are testing the “Endless Aisle” program in select stores.
“We are continuously exploring opportunities to use technology to enhance our customers’ shopping experience and expand our one-stop-shopping service,” said Marc Smith, CEO of Stop & Shop.
To use the service, consumers begin by visiting the in-store Endless Aisle kiosk. They follow simple, onscreen instructions to locate hard-to-find items. Upon selecting a payment method, the process is completed and the order is shipped to the customer’s home via FedEx.
Pete’s Brewing Launches Club Wicked Promo
Pete’s Brewing is promoting its Pete’s Wicked Ale with a Club Wicked promotion featuring a full array of p.o.s. materials, including counter-cards, table tents and banners. Pete’s Brewing has also commissioned a custom Lava Lite as an on-display consumer offer.
On-premise retailers will be provided merchandising kits including beverage napkins that double as an interactive bar game and Club Wicked VIP cards that provide access to a special on-line consumer sweepstakes.
Miller Offers ‘Party In Paradise’
Miller Genuine Draft is running the Blind Date 2002 sweepstakes. Buz Cady, Promotions Manager, said, “For this Blind Date event, we opted for the Atlantis Resort because of the intrigue that surrounds the Lost City of Atlantis.”
Consumers can enter the sweepstakes via a take one pad on displays. Off-premise p.o.s. materials include basewrap, case cards and danglers. On premise materials include table tents, pennants, and banners.
Torengos Launches CHIP Challenge
The Torengos ChampionCHIP Challenge will tour the nation to deem one dip’lement (edible dipping device) champion of the dip.
From carrots to radishes, some of the world’s most popular dip’lements will be on hand at community festivals and events to prove which edible item is most hip for the dip. At the tour, which features 11 Torengos ChampionCHIP Caravans, Torengos’ ambassadors will hand out thousands of free Torengos tortilla chip samples with tasty Pace(R) brand salsa. The ambassadors are confident that their new tortilla chip, recently introduced by Procter & Gamble will more than stack up to the competition.
Deb Lutz, Brand Manager, said, “We are giving folks an opportunity to try our new chip while putting their competitive spirit to the test.”
U.S. Marketing & Promotions, Los Angeles, developed the promotion.
Frito-Lay Selects Tracy Locke As Promotions Agency
Frito-Lay North America has consolidated its U.S. promotional and retail merchandising activities with the selection of Tracy Locke Partnership. The shift will combine the marketing scale of Frito-Lay N.A. and Pepsi-Cola N.A. for all consumer promotions. TLP has been working with Frito-Lay and Pepsi on joint retail merchandising and promotions for the past several years.
“This consolidation will provide a more potent marketing force,” said John Compton, Frito-Lay Sr. V.P., Marketing.
Cheerios Encourages Childhood Literacy
Cheerios has launched a significant commitment to childhood literacy. The Cheerios initiative will include cereal box offers for classic children's books and a variety of resources to help families make reading a priority.
More than 28 million boxes of Cheerios, Honey Nut Cheerios, Frosted Cheerios, MultiGrain Cheerios and Apple Cinnamon Cheerios, will offer three free award-winning children's books published by Knopf Delacorte Dell Young Readers Group. By sending in two proofs of purchase and $1.25 for shipping and handling, consumers can order one of these books.
Cheerios has donated $100,000 to Reading is Fundamental (RIF), and will donate an additional 15 cents to RIF for every book redeemed through the on-pack promotion, (up to $150,000). At General Mills’ new Cereal Adventure family attraction in Minneapolis, Cheerios will sponsor Story Time events.
Laura Daly, Cheerios Marketing Manager, said, “Cheerios is committed to putting more books into the hands of children.”
Promotion Determines M&M’s’ Candy Color
Mars Inc. has launched a worldwide vote to determine the newest color M&M’s Chocolate Candy. Candy lovers around the globe can choose from three colors: purple, pink or aqua.
The Global Color Vote is the largest promotion in the 61-year history of the M&M's brand.
Voters in participating countries will be able to vote through e-mail, mail, telephone or at kiosks placed in select locations. Voters will have the opportunity to sample each color before casting their vote.
Specially marked packages, available at retailers worldwide, will contain purple, pink or aqua M&M's.
The M&M's Global Color Vote is the first global promotion in M&M’s brand history. Participating countries will take part in a unified marketing campaign including advertising, retail promotions, and Internet marketing
Dannon And Artisan Team For Promotion
Artisan Home Entertainment and Danone Waters of North America (DWNA) have partnered for a promotion coinciding with the release of “Get Fit Fast: ABS,” the latest Denise Austin fitness title.
The campaign enables consumers to receive an exclusive Denise Austin exercise video through a special mail-in offer. Eye-catching p.o.p displays, including case cards and shelf talkers offer details of the promotion.
Hosea Belcher, Sr. Vice President, Marketing, Artisan Home Entertainment, said, “The promotion will generate significant awareness on the video line within the supermarket arena by enabling us to reach millions of consumers.”
Jean-Philippe, Director of Marketing at DWNA said, “Denise Austin has been a prominent health and fitness expert for over 20 years. Her long-standing of healthy living has impacted millions of women nationwide, all of whom are in our key demographic.
Pepperidge Farm Runs Goldfish Mobile Tour
Pepperidge Farm has launched the Pepperidge Farm Goldfish mobile tour, a giant-sized fish-on-wheels shaped like the snack cracker, which is visiting more than 30 cities cross-country. Stops on the “Miles of Smiles Tour” include supermarkets and other retailers, festivals, and shows.
The Pepperidge Farm mobile measures 23 feet long and 13 feet tall, and it sports an 8-foot pair of sunglasses. At the events, visitors can play games, win prizes, take pictures with the Goldfish character, and enjoy free samples of Pepperidge Farm treats.
Vulcan Spring & Mfg. Co., Telford, PA, will be showing a selection of its products including pullbboxes, springs and retractors, designed to efficiently move products from displays. Now available is the SmartSpring® which is printed with rows of numbers for simplified inventory tracking. SmartSprings can now track the inventory of several items with one spring, indicating how many units remain. To learn more about these products, contact Bob Gustafson at POP Marketplace, Booth 8627; or call 215-721-1721.
Merchandising Inventives, Inc., Waukegan, Illinois, will be showing Its Mini-Triarama Mobile Kit, which holds three signs that may be attached to a shelving system with a litho pole and Versa Mount Base Plate, or to a ceiling with Hook & Cord™. Each kit includes easy to use set-up instructions. To learn more about the Mini-Triarama, contact Barry Robbins, at POP Marketplace, Booth 8654; or call 800-367-5653.
SMP Display & Design Group, Chattanooga, TN, will be showing the Lance Cape Cod Lighthouse Display, which reflects the name and logo of the product. The unit was designed to be an interactive freestanding secondary display allowing more opportunity for placement in convenience store markets. The display is designed in the shape of a lighthouse and shares the same color scheme as the Cape Cod Logo. To learn more about this display, contact Mike Roush at POP Marketplace Booth 8021; or call 423-892-3720.
New Dimensions Research Corp., Melville, NY, will be showing this Duracell High Power Lithium Inline Display which helps drive sales in the rapidly expanding high power specialty battery category. The display provides consumers with a crash course in photo battery buying, encourages brand switching to Duracell and provides retailers with a way to organize the Duracell brand. To learn more about this display, contact Jeff Mason at POP Marketplace, Booth 7223; or call 631-694-1356.
Sterling Promotional Corp. will be showing this Dean Foods larger than life inflatable created for supermarkets and c-stores. The colorful inflatable draws attention to the Dean milk products. Inflatables are an economical way to attract the consumer’s attention. To learn more about this display, contact Steve Linder at POP Marketplace, Booth 8727; or call 914-694-6500.
Proprint Services Inc., Toronto, Canada will be showing its BASE WRAP - continuous rolls printed on card or poly stock. High quality flexo printing provides clear picture images to be printed without the lines of corrugate. The BASE WRAP can be printed in line for up to 8 colors. It is excellent for indoor use around displays and is water resistant to avoid crumbling. To learn more about the Base Wrap Center, contact, Marc Salsky at POP Marketplace, Booth 7630; or call 888-776-7768.
Palmer Promotional Products, St. Clair Shores, Michigan, will be showing this Sam Adams Light SlimVision Illuminated Sign, an aluminum extruded cabinet with a 1.5" acrylic optical lens. The light box uses a patented optical lens system. The unique feature is that the light box is only 1.5” deep. There are several installation options. It will free stand, hang on a wall or can be hung from the ceiling. The frame of this SlimVision light box has a permanent illuminated Sam Adams Logo. There is an updateable translite installed in the visual opening. To learn more about this display contact Mark Armstrong at POP Marketplace, Booth 7850; or call 586-772-4225.
BIC EARLY BIRD BACK-TO-SCHOOL PALLET FOR STAPLES. This unit offers the retailer an easy to use, attractive pre-packed display with a varied product mix in time to help the retailer identify the ‘hot’ items to stock the shelves with when the selling cycle is still viable. Sell through was excellent. Created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
DURACELL EASY TAB COUNTER DISPLAYS. The consumer for this product has problems hearing and in many cases with vision as well. The display faced those challenges with bold graphics, aids for the visual-impaired and product demonstration graphics all melded into one on-counter display. The unit sets up in minutes and makes efficient use of prime counterspace, merchandising hundreds of dollars of product in a small footprint. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
BUD LIGHT LATINO MIRROR. The culturally aware design is intended to complement the décor of upscale Latin and Mexican themed clubs, bars and restaurants. Screen printing effects were specifically developed for this project using specially formulated inks to resemble hand leaded stained glass. The display combines a Spanish sales message with a full color product shot. Created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240.
QUAKER OATS COUNTERTOP “Q” RACK. The display was designed to increase sales of Quaker Oats bar snacks in college and university cafeterias. Each unit comes with a set of shelf strips that allows the user to select the product mix. The unit holds 108 assorted bars. The initial order for 3,000 units was recently shipped to Quaker for dispersal to their customers nationwide. Created by Display Technologies/Cannon Equipment, 111-01 14th Avenue, College Pt. NY 11356.
PEPSI COOLER POWER END. This display replaces an existing configuration that could be shopped only from one side. The unit drives purchases by cross merchandising Pepsi and Frito-Lay salty-snack products. Various product tiers generate a high return for retailers while using only a limited amount of floorspace adjacent to the beverage refrigerator, an area that is often overlooked as an impulse locale. Created by New Dimensions Research Corp., 260 Spagnoli Rd., Melville, NY 11747.
KELLOGG’S CEREAL IN A CUP MERCHANDISER. An injection molded star shaped tray allows 6 packages to be merchandised in a small footprint. The counter base is 12" diameter circle using 1 sq. foot of retail counter space. The display is injection molded in white to convey purity and cleanliness. The unit assembles in less than 3 minutes. Stocking the display is quick and easy. Created by Visual Marketing, Inc., 154 West Erie St., Chicago, IL 60610.
TONY’S PIZZA IN MOTION. This display features Tony spinning a pizza on his finger, using a battery-powered motor. His other hand has lug-on slots for the signage that reads “Tony’s Put a New Spin On Thin!” This thin crust pizza promotion ran with the display in stores for approximately 8 weeks. Created by Meridian Display & Merchandising, 162 York Avenue East, St. Paul, MN 55117. Motor manufactured by Hankscraft Motors, Reedsburg, WI.
ICEBREAKERS GRAVITY FEED FLOOR DISPLAY. This display is easy to assemble and offers bold graphics in a compact footprint which holds four cases of product. The unit can be easily replenished and provides product type and flavor flexibility. It is shoppable from four sides and gravity feed allows for ease of product flow. Created by Oxford Innovations, Division of Tim-Bar Corp., 201 South College Ave., P.O. Box 189, Oxford, PA 17350-0189.
Planters Holiday Display
This display was designed to drive incremental sales of baking nuts during the holiday baking period. The display holds a large volume of product in a minimum of floor space. It gives the appearance of a permanent kiosk at a fraction of the cost. The unit is versatile to accept a wide variety of product assortments. Pre-fabricated components provide for quick assembly at retail. The display showcases the product and the Mr. Peanut character to leverage the Planters Brand Equity. This display proved to be so durable that many units remained in place for weeks after the intended 6+ week selling period. This Planters Holiday Display was created by Smurfit-Stone Display Group, 5200 South Airport Drive, Sandston, VA 23150.
Anheuser-Busch Doc Otis Lemon Cooler
Anheuser-Busch wanted to create a unique and creative ready-to-drink cold merchandiser that would advertise the Doc Otis product attributes. This “themed” unit was not only fun, but different and led to greater ease of placement and trial for the new malt based beverage. Brand awareness and trial were clearly primary goals for this unit. Each objective was accomplished as trial increased ten times to what it was prior and the brand image was continually reinforced thanks to this unique merchandising vehicle. In addition, not only did the number and ease of placements increase, but the type of channels penetrated increased, i.e., vacation resorts, cruise lines, sports stadiums, etc. The Anheuser-Busch Doc Otis Lemon Cooler was created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
AGCO Mini-Triarama
AGCO required a marketing project which featured 12 different signs that were either in English or French, for six different product categories to be displayed from their customers shelving systems. The signage system had to be user friendly and with set-up instructions. They used a three-sided Mini-Triarama® mobile kit which could either be attached to a shelving systems with a litho pole and Versa Mount Base Plate, or to a ceiling with a Hook & Cord™. The Mini-Triarama® formers hold three signs allowing AGCO to display three different messages on one mobile. AGCO created four different displays utilizing 12 different panels. The Mini-Triarama Mobile Kit was produced by Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, Illinois 60085.
Elmer’s Products Pallet Display
This display for Elmer’s Adhesive Products was created exclusively for Staples Stores. It is a ¼ pallet display with all components Direct Print. The design was required to be stable yet modular enough so that the product trays could be removed as the product was sold. The display was used for a Back To School Promotion which was successful and allowed for complete sell through of products. The Elmer's products Pallet Display was created by Archbold Container Corporation, 800 West Barre Road, Archbold, Ohio 43502.
Amstel Inflatable Hummer
This inflatable hummer was created for Amstel. The unit was a tremendous hit and brought lots of attention to Amstel at the point of sale. Custom designed inflatables create a unique and inexpensive way to grab the consumers' attention. The Amstel Inflatable Hummer was created by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, New York 10577.
Novartis Gravity Feed Dispenser
The Novartis 3-sided wire gravity feed display merchandises its Maalox and Ex-lax bottle products. The inline display promotes a variety of three flavors and features POS sign graphics to drive promotional sales. The top feed refillable gravity feed display holds 5 units of each flavor totaling 15 units. The displays can be suspended from a variety of metal or plastic shelf brackets along with fixed or adjustable Power Arms in pegged sections. The Novartis Gravity Feed Dispenser was created by T.M. Shea Products, 984 Livernois Road, Troy, MI 48083.
London Drugs Battery Centre
London Drugs is a Canadian drug chain that offers almost the same product mix as some mass merchandisers. The Centre is an elaborate display including lighting in the valance to create a dramatic retail presence. The display is the first time that high impulse battery items have been merchandised at the London Drugs' front end in a permanent, out-of-category secondary location. The display ships completely assembled and sets up in just 20 minutes. The London Drugs Battery Centre was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Rigoni USA Display Rack
The design requirements for this decorative yet simple display rack were for a sturdy structure to support a variety of products, to be easily transported and assembled in the field. The display was to have a natural appearance coinciding with the company's line of natural food products. Although custom-designed, each section is cut on a CNC router from Baltic birch, fit together using standard hardware, and taking just minutes to assemble. Each shelf is able to support up to 150 pounds and has a branded graphic on the edge, which matches the main ID header graphic. The Rigoni USA display was designed and produced by Designers Group International, 7 Pendleton Hill Road, North Stonington, CT 06359.
Red Cell Battery Display
The Battery Display for Red Cell features fire engine red graphics packing a powerful punch. It includes changeable information channels on three sides as well as the header. The wire and metal unit features an extend scanner bar that identifies product size and price. It rotates on its base and also contains hidden wheels. The Red Cell Battery Display was created by Display Creations, Inc., 1970 Industrial Park Road, Brooklyn, NY 11207.
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