Pepsi Profit Pod Holds The Brand Family
This display allows for incremental placement of Pepsi, secondary brands and new product launches in a limited footprint of only 36" in diameter; this at a relatively low cost per unit, gaining valuable off-shelf placements for Pepsi, Slice, Mountain Dew, Brisk and Mug products.
The display offers interchangeable graphics features, which means longer term placements in the field. It offers easy access to the product with instantaneous product awareness since Pepsi’s colorful brand packaging drives awareness and stimulates impulse purchases.
Pepsi’s Chris Demarco said: “This display concept has been so successful that plans are in the works to use it as a promotional anchor for several upcoming promotions in 2003.”
This Pepsi Profit Pod was created by New Dimensions Research Corp., a Melville, NY-based p.o.p. display firm.
Nestle Offers Retailers Mass Island Display
Nestle Puerto Rico developed this display to meet the needs of the grocery retail market in Puerto Rico.
The display is designed to hold in excess of 500 pounds as well as 500 packages of product. It is shoppable from all 4 sides.
This display can be easily set up and ready for product stocking in less than 10 minutes. The graphics are complementary to the Nestle product line.
The unit is rod coated B-flute corrugated with offset labels for the side panels and header mounted to the corrugated. Plastic channel clips lock the shelves into position.
This display was created for Nestle by Meridian Display & Merchandising, a St. Paul, MN-based p.o.p. display firm.
Display Showcases Root 66 Root Beer
Roadside Beverage, LLC wanted to place its premium, handcrafted Root 66 Root Beer into a featured position in the retail environment. Root 66 Root Beer is fueling its sales based on a growing wave of nostalgia surrounding America's legendary highway-Route 66. The introduction of this 20-case display showcases the roadside attractions of Route 66.
“It’s a new level of commitment with our current distributors and retailers and a key component in our strategic message of Root 66 Root Beer as a nostalgic brand,” said Paul Manning, President of Roadside Beverage. “Distributors have been able to place these highly noticeable displays in stores, giving Root 66 valuable visibility in the aisle. The strategy is to put a mass of products on display, and separate them from the main-line beverage stacks.”
The Root 66 display was produced by Richmond Corrugated Box Company, a p.o.p. display firm located in Richmond, VA.
Snyder’s Of Hanover Displays EatSmart Products
Snyder’s of Hanover is using this display, which provides maximum visibility and allows the consumer to shop from all four sides, to merchandise its EatSmart products.
The use of “earthy” colors, the single-face facade and the use of matte finishes also convey the idea of EatSmart as an organic, natural food product.
The Snyder’s of Hanover logo is used on the header along with the EatSmart brand logo. The EatSmart logo is echoed on each tray front and on the base.
This display was created for Snyder’s of Hanover by Triangle Display Group, A Division of Menasha Packaging Co. LLC, a p.o.p. display firm based in Philadelphia, PA.
Just Born Candies Show Their Stars & Stripes
Just Born Inc., Bethleham, PA, has announced that its Marshmallow Peeps® and Mike and Ike® are coming back again this year after a successful introduction in 2002.
This year there will be three different commemorative Peeps including Patriotic Peeps which will be available in 32-ct, shelf displays and 72.ct floor displays.
Mike and Ike Stripes will include a mix of cherry, blueberry and vanilla cream flavors. This patriotic selection captures the colors and pride of America, as does its bold red, white and blue packaging graphics.
The 8-oz. box will be available in a 72-ct floor display and a 24-ct case.
Amstel Light To Sponsor Iceland Open
Amstel Light is sponsoring Time4 Media’s annual Iceland Open, the amateur golf tournament scheduled to take place in Reykjavik, Iceland in June.
The Amstel Light Iceland Open takes advantage of round-the-clock daylight in Iceland due to the Summer Solstice. The tournament features tee times at midnight and includes a 36-hole tournament played on two of Iceland’s finest golf courses.
Dennis Peters, Brand Manager for Amstel Light, said, “The incredible combination of world class golf and the trendy destination of Iceland, not only continues Amstel Light’s longstanding relevance with golf, but it will be seen and remembered by millions of Amstel Light consumers for years to come.”
Amstel Light will offer trips to the Iceland Open through numerous promotions supported with an array of p.o.s. materials.
Pop Tart Merchandiser Holds Heavy Product Load
This Kellogg Pop Tart Mobile Merchandiser was designed to accommodate several hundred units of 8 ct. and 12 ct. Pop Tarts. This display allows the product to be easily shopped from three sides. It was designed to be positioned as an end aisle or free standing unit.
Through the use of steel tube and heavy gage wire, along with precise engineering of support cantilevers, this mobile unit achieved the goal of merchandising this unusually heavy load. Colorful graphics on styrene were utilized on the side and header respectively.
The Pop Tart permanent merchandiser was created for The Kellogg Co. by Kent Design & Manufacturing, a Grand Rapids, MI-based p.o.p. display firm.
General Mills Features Convenience Store Merchandiser
General Mills required a merchandiser to hold its convenience size products for convenience stores.
The modular wire display was created with a blue powdercoat to differentiate the display at retail. The signing of the display was important to create customer-stopping graphics on both side panels. Initial orders of 500 units were shipped in the fall and follow-up orders are currently being placed.
The General Mills convenience store merchandiser was produced by Mobile Merchandisers, Inc. a p.o.p. display firm based in Mount Vernon, Washington.
Bud Soccer Motion Display Targets Latinos
Anheuser Busch’s primary marketing objective for this Budweiser Soccer Motion Display is to heighten brand awareness in the Latino community. Another objective is to provide retailers with an eye-catching display that will spur them to provide off-shelf positioning for a four to six week period.
What is particularly innovative about this display is the smooth motion of a soccer player bouncing a ball off his knee. The motion uses a linkage created from the same material as the display itself, eliminating the additional expense of a wire. This achieved significant cost savings. A DC motor with two D cell alkaline batteries provides the motion.
This display was created for Anheuser-Busch by Rapid Displays, a Chicago, IL-headquartered p.o.p. display firm.
Bud Light Sponsors 3 Doors Down
Bud Light is serving as a presenting sponsor of the 3 Doors Down Tour. Bud Light is supporting its sponsorship of the band with TV and radio ads, as well as point-of-sale display materials and promotional products.
“3 Doors Down has a sound that appeals to contemporary adults, which makes the band a perfect fit for Bud Light,” said Dan McHugh, Director Bud Light Marketing. “Our partnership with the group is another example of how Bud Light utilizes music and entertainment to communicate the quality image of our brand.”
As a presenting sponsor, Bud Light will have concert signage and will conduct club promotions in tour markets.
Tyson Launches Branding Initiative
Tyson Foods is expanding its array of chicken products to include a broad selection of beef and pork items, all under the Tyson brand name. “Our vision is to leverage the equity we have built in the Tyson brand of chicken, and establish Tyson as the preeminent brand of chicken, beef and pork,” said John Tyson, CEO. “The addition of value-added beef and pork products under the Tyson brand will create a significant brand presence in every sales and distribution channel, and will be supported by a new $40 million advertising campaign.”
The new branding initiative will be supported by the most comprehensive, fully-integrated marketing effort in Tyson’s history.
Universal Pictures Announces Promotional Program For “The Hulk”
Universal Pictures has announced a line-up of promotional partners for its summer release, “The Hulk,” including Pepsi, Hershey Foods, Kraft Foods, ConAgra’s Grocery and Snack Foods Group brands, and Glad Products.
Pepsi will offer an instant win promotion on 150 million packages. Consumers can win grand HULK-Sized prizes including a “Hulked-Out Home Entertainment Center.” The program will be supported with in store point-of-sale displays. Hershey Foods is offering extensive merchandising and display vehicles and is running a sweepstakes offering consumers the chance to win a HUMMER H-1. Kraft Foods will offer 16 unique HULK products on over 30 million packages. The program will be supported with point-of-sale displays as well as premium lenticular cards. Glad Products will feature a free movie ticket offer on specially marked packages and in-store shipper displays.
Con Agra Foods will feature “Cookout Heroes,” a barbecue theme tying several brands together to promote “The Hulk.” ConAgra’s Slim Jim, will offer a HULK-sized canister and meat stick -- the longest Slim Jim meat stick on the market! Slim Jim’s sweepstakes will offer the chance to “Win a HULK ‘Wreck’ Room.” Conagra’s Pemmican invites health-conscious consumers to “Win a Personal Gym.” David’s Seeds will ask consumers to find the one green seed game piece in select packages to “Win a Revved Up HULK Power Pack,” complete with a Honda motorcycle, ATV and personal watercraft. The brand promotions are being supported with special “Hulk” point of sale displays.
Stop & Shop Opens ‘Next Generation’ Stores
Stop & Shop Supermarket Co. has opened its first new prototype supermarkets. The prototype stores offer a number of new departments and services including: an office supply department under the Office Depot name; a “For Your Home” department carrying items such as towels, bath accessories, and bed sheets; a greenhouse offering in-season plants and gardening needs; a party goods center; a one-hour photo department with a portrait studio; a “Best Sellers!” department with the latest in books, music and video; and a consultation room in the pharmacy where customers can meet with the store pharmacist in private.
The stores feature a whole new decor, including an expanded Health and Beauty Care department with the “Relax. Renew. Revive” motif. Different approaches to signage and lighting also give the stores a new look. The stores house full-service Dunkin’ Donuts restaurants and some even have a Boston Market franchise located inside the store.
New ‘3-A-Day’ Campaign Aims To Help Combat Calcium Deficit With Dairy
The American Dairy Association/National Dairy Council (ADA/NDC) has launched the “3-A-Day” consumer education campaign to help combat America’s calcium deficit. Consumers will see the new 3-A-Day logo on dairy products that are an excellent source of calcium from major processors such as Kraft and Sargento cheese, Breyers yogurt and Marva Maid milk.
Integrated marketing efforts will also generate awareness of the 3-A-Day of Dairy campaign. Retailers will conduct in-store promotions.
Whiteners Propel U.S. Oral Care Market
Whitening innovations will propel what would otherwise be a static oral care market into a dynamic $8.5 billion industry by 2007, according to The U.S. Market for Oral Care Products, a newly published Packaged Facts report.
Every major oral care marketer has extended its flagship brand lines with whitening agents. The fact that a toothpaste, mouthwash, or gum has a whitening agent or that a product is specifically designed to whiten teeth, often overshadows the more traditional benefits normally associated with oral care products.
“Whiteners are now in almost every product in the market,” said Don Montuori, of Packaged Facts. “We are just beginning to see how market demand for whitening products will settle out. For instance, whitening mouthwashes came out before most whitening gums, but now sales in the gum segment have eclipsed sales in the mouthwash arena.”
Report On Organic Foods Issued
More than half (55%) of Americans have tried organic foods, and 87% of consumers who regularly choose organic products rate them as higher quality than conventional products, according to a nationwide survey commissioned by Whole Foods market, a natural and organic foods supermarket. The new survey also shows significantly higher taste and quality ratings for organic food by consumers who regularly use organic products suggesting that once sampled, organics become a lifestyle choice. Two-thirds of organic shoppers (68%) are relying primarily on product labels and food manufacturers as their information sources, according to the survey.
Overall sales and the numbers of Americans who eat organic food are increasing despite the fact that prices are often higher. Among regular organic shoppers, 78% say organic foods taste better and 87% agree they are of better quality. This compares to 25% of infrequent and non-users who say that organic foods taste better and 38% who agree that they are of better quality. The general perception of organic shoppers has been that they are upper income, educated consumers. As increased numbers of Americans have tried and moved toward more frequent use of organic foods, the study shows they more closely mirror a larger sampling of the nation. Consumers who infrequently or never eat organic foods are the most likely to say such foods are “too expensive” (78%). Three-quarters of consumers surveyed say they would be likely to eat organic foods more often if a larger variety was more readily available.
Report Issued On Brand Loyalty Of Grocery Shoppers
A new survey reveals that Americans report little brand loyalty when shopping for themselves or their children in the supermarket, with the most loyalty inducing products cited by participants being soft drinks at 41% and condiments at 33%, according to InsightExpress, an online marketing research firm. Baby food and baby items rated just 27% brand loyalty but when purchasing for their pets, more than one half of consumers (53%) say they are more likely to stick with one brand.
When asked about compelling reasons to switch brands, nearly 4 in 5 consumers cited price (78%), followed by product quality (66%), and a special promotional offer or coupon (40%).
Reckitt Benckiser Launches Neutra Air
Reckitt Benckiser, the maker of LYSOL products, has introduced Neutra Air Air Treatment, which goes beyond ordinary air fresheners that simply mask odors. The product eliminate odors caused by germs by eliminating odor molecules.
“Neutra Air eliminates the odors in the air leaving a fresh, clean scent behind,” said Steve Rosenberg, V.P., Marketing, Lysol.
Dr Pepper Launches Raging Cow
Dr Pepper has launched Raging Cow, a milk-based product sold in single serve plastic bottles. “Raging Cow is a very different way of looking at flavored dairy drinks,” said Dr Pepper/Seven Up President, Mike McGrath. “We describe it as a milk-based drink ‘gone wild’ because there are outrageous, flavor combinations such as Pina Colada Chaos, Jamocha Frenzy, and Chocolate Insanity.”
Snapple Launches Snapple A Day
Snapple is introducing a meal replacement beverage, Snapple-a-Day, in three fruit flavors.
“We are providing an alternative to the medicinal taste associated with meal replacements, not to mention the stigma of dieting,” said Sheryl Adkins-Green, Sr. V.P., Marketing, Snapple. “Our resealable bottle allows people to enjoy Snapple-a-Day on-the-road for breakfast or lunch.”
Swiffer Dusters Launched
Procter & Gamble has introduced Swiffer Dusters, hand-held disposable dusters in a fluffy form to quickly capture dirt and dust. Swiffer Dusters are designed for hard-to-reach areas, and for large items such as tables and blinds. “Swiffer Dusters are the latest innovation in the Swiffer family of products,” said Maurice Coffey, Swiffer Brand Manager.
Colgate Announces Simply White Night
Colgate-Palmolive is launching Colgate Simply White Night, which consumers brush-on at night. There is no need to brush or rinse anything off in the morning because there is no residue left on the teeth.
“Simply White is an opportunity for enormous growth as penetration in the at-home whitening category is low. With Simply White Night, Colgate will reach more consumers who are looking for an easy way to whiten their teeth at home,” said Suzan Harrison, V.P,. U.S. Oral Care.
Lowrey’s Sausage Sticks Are Introduced
Oberto Sausage Co. has launched a new line of Sausage Sticks and Beef Jerky for kids. Lowrey’s Sausage Sticks in Pizza, Taco, BBQ, and Beef Jerky in Brown Sugar Honey flavors offer an alternative to sweet treats.
“These are new flavors to the meat snack category, and kids that participated in our extensive taste tests gave the products rave reviews,” said Tom Campanile, President.
Hershey Foods Introduces Sugar Free Line
Hershey Foods, for the first time in its 109-year history, is introducing Hershey’s and Reese’s Sugar Free chocolate candies.
For the estimated 17 million people in the U.S. who are calorie-conscious, or on a restricted diet, Hershey's Sugar Free offers great taste, without the sugar and about 19% fewer calories.
Hershey is supporting the launch with extensive marketing and promotional efforts.
Miller Lite Invigorates Brand With New Logo
Miller Lite has introduced a new logo that reflects the brand's new spirit. “We’re out to reinvigorate the adult beer drinker’s experience with Miller Lite,” said Bob Mikulay, Miller’s Exec. V.P., Marketing. “We are unveiling a new look and attitude for Miller Lite with a year-long commitment to creating memorable and exciting experiences for consumers to share with this great beer.”
The new Miller Lite logo will adorn all bottles, cans, packaging, point-of-sale materials and signage in stores and on delivery trucks.
The unveiling of the new logo was celebrated with a special event at which illusionist Criss Angel escaped from a straightjacket while suspended by a crane above Miller’s headquarters.
Dr Pepper Annouces “X2” Promotion
Dr Pepper has announced plans to team this summer with the X-Men, stars of Twentieth Century Fox movie release of “X2.” The promotion’s starring attraction will be the chance to instantly win $100,000 by looking under the cap of specially-marked 20-ounce bottles or on game pieces inside specially-marked 12- and 24-packs. Additional prizes include movie tickets and 12-packs of Dr Pepper products.
“The X-Men franchise is a compelling match for our primary promotional target of 12- to 24-year olds,” said Cindi Clark, Dr Pepper Sr. V.P., Marketing. “The ability to reach high-volume consumers, combined with the early summer release date, make X2 a dynamic promotional partner for Dr Pepper and Red Fusion.”
Dr Pepper will release commemorative X2 cans, and customers can redeem Dr Pepper X2 20-ounce labels to receive a Dr Pepper/X2 T-shirt. The promotion will be supported with extensive p.o.s. materials.
Trion Industries, Wilkes-Barr, PA, will be showing its Expandable Wire Tray Shelf Management System. The newly updated system accommodates almost any style and size package, and easily adjusts form 5" to 12" wide, while the new mini version adjusts form 3" to 6". Designed for use on standard shelf, wire shelf, or as a table to display, it also finds application in freezers and coolers. It is an economical, adjustable stock system that allows for easy customization. The open design promotes air circulation and sheds dust. The powder coated galvanized wire offers long life and is available in colors. It can be ordered as stand-alone single-facing units, pre-assembled multiple interlocking units for low-cost, one-piece installation, or as components. To learn more about this display, contact Steve Kort, at Booth 2940, at GlobalShop; or call 800-444-4665.
Triangle Display Group/Div. Menasha Packaging Co., Philadelphia, PA. Will be showing this one piece glued stacker display with incredible stacking strength. The display features a very small footprint and can be set up within 30 seconds plus the time to place the cases of Starbucks DoubleShot beverage in place. The brand colors and logo are a prominent part the display graphics. Full color photos of the product are also easily visible. To learn more about this display, contact Rich Burke at GlobalShop Booth 876 or call 215-526-7110.
Sterling Promotional Corp., Purchase, NY, will be showing this Coca Cola Chair, a patented inflatable chair with stereo speakers. The unique, fun chair was used by Coca Cola for a back to the dorm promotion. It is made of extra large wing chair design makes this inflatable on of the most comfortable blow up chair available. A TV, CD, Stereo, etc. may be hooked up to its pair of stereo speakers. To learn more about this display, contact, Steve Linder at GlobalShop, Booth 480; or call 914-694-6500.
CAPRI SUN GRAVITY FEED. The Capri Sun Big Pouch Springload Tray provides an organized shelf area for the Capri Sun Drink product with its unique soft packaging in the refrigerator case of 7/11 stores. The display opened up the cold single serve category for the Capri Sun beverage, where there was none before. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
HUNT'S CALIFORNIA TOMATO CENTER. This "meal solution center" introduces the full product line in retail groceries around the world. Installation is performed by Hunt's sales reps using multi-lingual, assembly-friendly kits. The footprint is small enough for meat/produce areas and pasta aisles, but the display can dominate end-of-aisle and lobby positions. Created by Smurfit-Stone Display Group, 450 East North Avenue, Carol Stream, IL 60188.
HORNSBY'S SIX PACK INFLATABLE 12" X 12". With the introduction of new packaging, the team was looking for a new, innovative way to communicate the change. The inflatable allowed the brand to compete in the "beer arena" by depicting the entire six-pack. This allowed for more dimension and life-life quality. The inflatable has great impact, critical in building brand awareness and recognition. Created by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, NY 10577.
WOODCHUCK 4 TIER ROLL-ABOUT DISPLAY. This 4 shelf roll-about merchandiser features a 4-color litho mounted, colorful die cut header sign, which provides strong brand identity. The brand logo is also on each shelf front. The display holds 9 cases of product. The unit can be rolled and placed in high traffic locations to cross merchandise, next to the beverage cooler, at the check-out or at an end cap. Created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
BUDBOWL 2003 DISPLAY. This display conveys the eye-catching look of reporter Melissa Stark holding a six-pack of Budweiser while standing inside a football stadium. Assembly takes only two minutes because lug-ons are attached. The display can also be used as a counter unit, case stacker or pole display. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4439.
STORCK CANDY. This display needs only a minimal of floor space (24" x 20"). It is shopabile from all 4 sides but also can be shopped on all 4 layers at the same time for multiple products. It arrives at retail assembled and packed with product. The retailer only has to remove the outer shroud and place the display at the desired floor location and attach the header. This attractive 4-color display offers outstanding product visibility. Created by Meridian Display & Merchandising, 162 York Avenue East, St. Paul, MN 55117.
President® Specialty Cheeses Steel Display Stand
This heavy-duty portable display stand was created for Lactalis USA/President® Brand of Specialty Cheeses. The steel display stand holds a twelve-foot high giant inflatable balloon in the shape of a President® Wadge. The oversized display made its first appearance in the Bastille Day Festival. The purpose of the project was to create a powerful impact to the estimated 30,000 people in attendance and to boost President® Brand awareness and recognition. This display will also be at the upcoming 2003 Bastille Day Festivals in New York, Washington, DC and Miami. The President® Specialty Cheeses Steel Display Stand was created by Pinquist Tool & Die Co., 63 Meserole Avenue, Brooklyn, NY 11222.
Boboli Corrugated Display
This Display was designed to promote Boboli Pizza Crusts and Sauces. The display was required to be pleasing to the consumer and to display the product clearly. This unit met the customer's needs for graphic impact and footpirnt size. It also held a good supply of the product. The Boboli Corrugated Display was created by Kell Specialty Products, P.O. Box 28, Chippewa Falls, WI 54729.
Gillette Brookshire Checkout Display
This display merchandises an assortment of Gillette's grooming products for male and female consumers in one unique counter display. The display creates a one stop shopping destination of all shaving needs, in a footprint of only 1 x 2 feet. The display allows the Brookshire chain, located in Tex, to merchandise $450 work of Gillette products at the front end, generating profits for the retailer, in a limited amount of shelf space. The Gillette Brookshire Checkout Display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Stock Displays From Art-Phyl
Art-Phyl Creations is a direct manufacturer of stock displays which includes a wide array of modular plastics components that can be arranged to create many difference kinds of counter and floor displays. These stock displays can be used for carded products, accessories, garments, literature and bags, stationary tray units and for trade show exhibits. One to 1,000 pieces can be ordered with quantity prices starting as few as 25 units. For more information, contact Art-Phyl Creations, 16250 NW 48 Ave., Miami, FL 33014.
Snyder's Eat Smart Floor Display
The design for this display allows the consumer to shop from all four sides. This also provides maximum visibility for each variety of the Eat Smart product offered. The use of the logo, tag line and colors successfully informs the consumer of the type of product and brand. The use of "earthy" colors, the single-face façade and use of matte finishes also convey the idea of an organic, natural food product. The Snyder's Eat Smart Floor Display was created by Triangle Display Group, a Division of Menasha Packaging Co., LLC, 601 E. Erie Avenue, Philadelphia, PA 19134.
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