Energizer Featuring New EnergiZone Displays
Energizer has unveiled its new EnergiZone merchandising units, which are intended to help shoppers find the batteries they need to power their high-tech devices.
The display unit houses the complete portfolio of Energizer Performance Brands including Energizer e2 Titanium batteries, Energizer e2 Lithium batteries and Energizer Rechargeable batteries.
For the consumer, the higher cost of these performance products represents higher risk for purchases, so they are looking for help to determine which is the right battery for their need. With the growth of high performance batteries, Energizer felt that the time was right to introduce merchandising that focused on the power needs of high-tech devices.
The unit carries an image of the popular Energizer Bunny, which consumers say attracts them to the display. The listed benefits help guide consumers in their purchase.
The EnergiZone merchandising program also includes a sidekick option. Both the floor display and sidekick provide product mixes that encourage trial among new shoppers or growth with established users. The displays give an additional home to Energizer’s performance batteries.
Heineken And RealNetworks Team For Promotion
Heineken USA and RealNetworks, Inc. have joined forces for a summer promotion to offer digital music fans millions of free songs. Every specially marked 12-pack of Heineken will include a unique code redeemable for 2 free songs from RealNetworks. Heineken will support the promotion with a comprehensive marketing program.
“2004 will be the year digital music takes off and Heineken is proud to work with RealNetworks to deliver the best digital music experience to consumers,” said Steve Davis, Sr. V.P. of Marketing for Heineken.
“Heineken’'s marketing savvy and commitment to the music industry makes them the ideal partner,” said Dan Sheeran, Sr. V.P. Marketing, RealNetworks. “Heineken’s ability to reach millions of consumers and deliver free music is a great way to help celebrate the ten-year anniversary of RealNetworks.”
Brown Brothers Winery Features Dealer Loader Display
Wine Press: Brown Brothers Winery of Australia was looking for a point of purchase piece that could be used as both a dealer loader and case enhancer for their wines in the U.S. marketplace.
This display is unique with a real working wooden wine press with brass fitments and realistic grape vines to enhance their marketing program.
The display has been extremely successful and has resulted in several reorders from both mass and independent wine and cheese distribution channels.
This display was created for Brown Brothers Winery by Sterling Promotion Group, a Purchase, NY-based promotion and display firm.
Hawaiian Tropic Displays Launch Faces Sunblock
Hawaiian Tropic is supporting the launch of Oil Free Faces Sunblock Lotion with exciting sidekick and counter displays that portray an upscale cosmetic look to the facial consumer.
The new Oil Free Faces Sunblock Lotion, SPF 30 contains vitamins A, C and E and helps reduce the signs of photo-aging. It is oil free, fragrance free and perfect for daily use under make-up. The package portrays an upscale look with an insert mirror in the front of the bottle along with an elegant cosmetic pump.
The counter option features a matte finish vacuum form tray and offers 12 pieces. The sidekick houses the same vacuum form tray and offers both a 12-piece and 24-piece option. The displays incorporate a brochure holder.
The displays were designed and produced by CFB Display Group, located in Orlando, Florida.
Murphy’s Challenge Promo. Runs At Retail
Murphy’s recently conducted the “Take the Murphy’s Challenge” promotion this St. Patrick’s Day.
Banners and point-of-sale materials included a push to the Web site where beer drinkers could challenge themselves, and their friends to pour the perfect pint. Consumers also had the opportunity to challenge themselves to an interactive limerick game via text messaging on their cell phones. The ten best entries will be featured on www.drinkmurphys.com.
“With the Murphy’s Challenge campaign, it’s not just about increasing volume on one night in the pub or at retail POS but about creating brand loyalty to our stout,” said Donal O’Sullivan, Marketing Manager at Star Brand Imports. “By tapping into consumers’ personal technology we are making Murphy’s part of their leisure activities and daily life.”
Kane Featuring Half Pallet Display
Kane Kitchen Collections from Kane Industries, Oxnard, CA, is using this half pallet display for smaller stores that can’t utilize its full pallet merchandisers.
The display holds 300 pieces of coordinated hand-painted ceramics, printed textiles, and vinyl goods. The sturdy unit can be restocked over and over while maintaining its appearance.
The display graphics are designed to complement the color schemes of the different kitchen items. The display header provides strong brand visibility.
Pallet Display Features Licensed NASCAR Items
This pallet display features a wide array of different NASCAR items at one, convenient, central location in the store.
The display holds a great deal of product in a space efficient manner. The unit is 48” wide by 64” high by 25” deep.
Colorful racing graphics help attract customers to the display.
This pallet display was created by Kell Specialty Products, a corrugated display and packaging firm based in Chippewa Falls, WI.
SnackMasters Gourmet Jerky On ‘Power Tower’ Display
This “Power Tower” configuration was created for SnackMasters to accommodate the various sizes and flavors offered of their gourmet beef and turkey jerky snacks.
With the Power Tower, a custom display can be created by using the various hook bars available, a double-sided unit with casters to increase exposure and mobility or add a basket for bulk items. This display is also customized with a colorful header sign. The Power Tower display is available from Midway Displays, Inc., a point-of-purchase display firm located in Bedford Park, IL.
McKenize Of Vermont Chalkboard Promotes Brand
McKenzie of Vermont commissioned this large chalkboard for hanging behind counters in delis where its specialty meats are served.
Its functionality in enabling deli owners to write menus, specials, etc. helps to assure that it will be prominently displayed at the point-of-purchase. Its wide wood frame and custom printed wood logo oval evoke McKenzie’s country tradition, and the meats and deli sandwiches printed on the board help to connect the McKenzie name with mouth-watering foods in the mind of the consumer.
The McKenzie of Vermont Logo Chalkboard was produced by Heritage Sign & Display of Nesquehoning, PA.
Sunkist Offers Pistachios Merchandiser
Sunkist is using this mobile, wood display to merchandise its California Pistachio nuts.
The display is constructed from stained and lacquered pine, which conveys a “farm fresh” look. Brand identification is screen printed on the display.
The display achieves off-shelf visibility, while making it easy for shoppers to select the amount of nuts they want. Acrylic doors insure freshness.
This display was constructed for Sunkist by Ruszel Woodworks, Inc., a Benicia, CA-based point-of-purchase display firm.
ConAgra Foods Introduces Taste-Testing Merchandiser
ConAgra Foods launched its new line of “fresh fried” potato chips in the deli departments of grocery stores using this taste-testing merchandiser.
Colorful, eye-catching graphics, casters to make the display moveable and a taste-testing station were added to make this an innovative display.
Materials used to produce the display include metal tubing, wire, PETG and 4-color litho label mounted to styrene.
Multiple grocery chains across the country introduced this program as a result of its successful initial rollout.
The ConAgra Foods Taste-Testing Merchandiser was designed, produced and distributed by Tempo Creative, Inc., a p.o.p. display company located in Phoenix, AZ.
Stackable Trays Merchandise Claritin In Club Stores
These stackable trays were developed to promote Claritin in the club store environment after this widely prescribed allergy product received approval to be sold over-the-counter (OTC).
The display graphics were developed in conjunction with the package design to insure a synergy between product and display. The litho mounted corrugate trays are designed to stack one on top of the other, which works well in Club Store environments. The Unit is shipped assembled and pre-packed and the product is easily accessible. The graphic presentation provides the consumer with a direct link to the previously available Rx packaging.
Claritin’s Stackable Club Store Trays were produced by Mechtronics, a point-of-purchase display company located in White Plains, NY.
Floor Displays Merchandise Kontos FlatBreads
Kontos Foods, Paterson, NJ, is using this wire floor rack to merchandise its line of Flatbreads in supermarkets, ethnic grocers and specialty foods stores.
Colorful graphics on the display show different serving suggestions for the flatbreads, which can be used as hors d’oeuvres, or for making pizzas, sandwiches or wraps. The display is designed for convenient stocking and customer access.
Kontos markets 23 different varieties of different flatbreads, and this display helps retailers merchandise the different varieties in one location.
Kontos is also offering retailers a counter display for use at deli, bakery and checkout counters.
Colorful Display Promotes Kiwi
Zespri is using this colorful display to promote its Zespri Gold and Zespri Green kiwifruit.
The colorful display attracts attention in-store and promotes the appetite appeal of Kiwifruit. The header displays how to serve kiwi, “Cut and Scoop.”
The display features two brochure holders to provide information about kiwifruit from New Zealand to American shoppers. The brochure provides serving information and recipes, and also describes the health benefits of Kiwifruit.
This colorful corrugated floor display was created for Zespri by Weber Display & Packaging, a Philadelphia, PA-based point-of-purchase display and packaging firm.
Reese’s Displays White Chocolate Peanut Butter Cups
Hershey’s Limited has used this floor display as a new launch vehicle introducing the Reese’s White Chocolate Peanut Butter Cup, part of Hershey’s Limited Edition series of products. As a spin-off from the Reese’s Peanut Butter Cup, it was critical that the Reese’s branding remain the key element without losing any of the impact desired for the new line's introduction.
The Reese’s logo and appealing product photography is featured on the display base and header. Graphics punch out of a white background, reinforcing the new White Chocolate variety.
This display was created for Hersey’s Limited by Menasha Display Group, Philadelphia, PA.
Consumers More Likely To Cut Calories Than Spending In 2004, Reveals RoperASW
Americans are more likely to cut down on calories than spending this year, according to a RoperASW 2004 Outlook Study. The study found a growing financial confidence with 43% of Americans saying they are optimistic about the future of the economy, up from 36% in January 2003. Americans are also feeling confident about their individual futures with 71% saying they are optimistic about their personal situations and only 5% saying they feel pessimistic.
The study found Americans are becoming less willing to tighten their purse strings. When asked about cost cutting measures if the economy were to weaken, only 66% said they would cut down on luxuries, vs. 82% in Sept. 2001.Only 50% said they would go out less often for entertainment vs. 63% in Sept. 2001.
“Consumers have weathered difficult economic times and though the uncertainty lingers, they are less inclined to hunker down,” said Ed Keller, CEO of RoperASW. “For many who are still cautious about the improving economy, this translates into a search for affordable luxuries such as spa days instead of extended vacations.”
When asked about what things they would like to change in 2004, the top answers were: Eating habits 43%, Overall appearance 34%, House or apartment 32%, Car 31%, Present job 22%, Family life 19%.
FMI Releases Shopping For Health Study
American shoppers are increasingly aware of the role food and nutrition play in maintaining health, and are taking actions to meet their self-care objectives, according to the study “Shopping for Health: Whole Health for the Whole Family” conducted by the Food Marketing Institute (FMI) and PREVENTION magazine. The report found that consumers’ shopping habits are largely driven by convenience, cost and nutritional information, and that children have a significant influence on purchasing behavior.
“As shoppers consider herbal remedies, organic foods, make choices for their children's lunches and decide where to learn about weight loss and healthy eating, food retailers and wholesalers are positioned to play a vital role in improving nutritional lifestyles.” said Janice Jones, FMI Director of Research. “There are areas of opportunity for supermarkets to help consumers manage their health by providing valuable nutrition information and convenient, healthy meal options.”
Nearly 85% of shoppers say one-stop shopping for healthy foods is “very” or “somewhat” important to them, particularly to working women, parents (especially single parents), minorities and younger shoppers. Six out of ten shoppers (62%) rate their current store as “excellent” or “good” in providing all food and health needs in one place. When asked which type of store does the best job in providing all the products needed to maintain health, shoppers named a typical supermarket (35%) first, followed by discount stores (22%), drug stores (15%), health and natural food stores (13%) and health and nutrition stores like GNC (8%).
One third of shoppers have children who accompany them to the store or influence the food purchases for the household. Most parents are concerned about buying foods that are healthy and 54% disagree that “the nutritional quality of our family meals is less important to me than just getting my kids to eat without complaining.” The popularity of organic food products continues to increase. However, while 60% of shoppers feel that organic foods are healthier, only 39% say they prefer to buy organic versions of the foods they normally eat. Growth in the organic food market is likely to come from shoppers already using these products: 62% say they will buy additional organic products. The most popular organic foods are fruits and vegetables, with 37% of shoppers purchasing these products regularly.
New Soymilk Targets Carb-Conscious Women
8th Continent has launched Light soymilks, which contain 50% fewer carbohydrates and 25% fewer calories than skim milk.
“8th Continent Light soymilk is perfect for people who want fewer carbs, fewer calories, great taste and the important health benefits of soymilk,” said Liz Nordlie, Marketing Director.
New Diet Coke With Lime Hits Store Shelves
Coca-Cola Co. has launched Diet Coke with Lime. “Consumer research indicated a preference for lime as the next Diet Coke flavor, as it’s a flavor combination many people already are enjoying,” said Ed Klein, V.P., Diet Coke.
Promotional support for the launch includes p.o.p., broadcast and print advertising and sampling.
Unilever Introduces Carb Options Line
Unilever has introduced Carb Options, a complete line of low-carb products designed to create a carb-friendly franchise including sub-brands such as Wishbone, Lipton, Lawrys, Skippy, Ragu, and Imperial.
Smith Design, the Glen Ridge, NJ-based branding and design firm, developed the brand identity design for the new line.
Frito-Lay Launches Low-Carb Chips
Frito-Lay has launched Doritos Edge and Tostitos Edge, with less than half the carbohydrates of its regular tortilla chip brands. The new products have a total of 6 carbohydrates, 10 grams of protein, and 3 grams of fiber.
Stephen Quinn, Chief Marketing Officer, Frito-Lay, said, “Innovation fuels our business and we’re committed to delivering this type of innovation.”
General Mills Introduces Yu-Gi-Oh! Products
General Mills has partnered with 4Kids Entertainment to introduce Yu-Gi-Oh! products in food categories including cereal, cereal bars, yogurt and fruit snacks.
Steve Vekich, Marketing Manager for promotional cereals at General Mills, said, “We’ve captured the essence of Yugi in both our cereal and its packaging to deliver a product Yu-Gi-Oh! fans will love.”
Del Monte Nature’s Food Is Introduced
Del Monte is launching Nature’s Goodness Baby Food under the Del Monte brand name. The line will be available in varieties to meet an infant’s complete nutritional needs, including cereals, jarred foods, juices and toddler favorites. The launch will be backed with advertising, trade and consumer promotions.
“We expect to become a leader in infant nutrition," said Marc Haberman, Director, Del Monte Brands.
Gillette Launches M3Power Shaving System
Gillette has announced M3Power, a powered wet shaving system for men that combines new blade and razor technologies. Peter Hoffman, President, Blades and Razors, said, “Building on the success of the MACH3 franchise, we expect this new system to fuel the blade and razor category, in the same way that MACH3Turbo has driven growth the past two years.”
T.M. Shea Products has introduced Plastic PermaPanels, available in a wide variety of sizes and custom colors. PermaPanels™ & Swing PermaPanels™ easily fasten to peg boards, uprights or slatwall with a patented adjustable PowerArms® or fixed PowerBars™. Swing PermaPanels™ hang from J-hooks on adjustable PowerArms® or from S-hooks on fixed PowerBars™. Swing PermaPanels™ make an eye catching display with a gentle swinging motion created by customer traffic. The displays can be further customized with a variety of peg hooks and sign systems. For more information, contact T.M. Shea Products, Inc., 984 Livernois Rd., Troy, MI 48083; (Tel) 248.589.3272, 800.992.5233; (Fax) 248.589.1535; (Web Site) www.tmsheaproducts.com.
VKF Renzel offers The “Perfecta” Divider System a shelf organizing system for point-of-purchase display. The “Perfecta” System features integrated scanner profiles for efficient merchandising. With the “Perfecta” Divider System, each product stays in the desired place and cannot be pushed to the side. For more information, contact VKF Renzel USA Corp., 2420 East Oakton Street, Elk Grove Village, IL 60005; (Tel) 847-228-9800; (Fax) 847-228-9801; (Web Site) www.vkf-renzel.us.
Design Manufacturing, LLC offers The Oval Intruder Sign System to attract shoppers’ attention at the retail aisle. Featuring durable ABS construction, the Intruder can be displayed from a gondola upright, from slatwall or pegboard, even over an endcap display pallet. The Oval Intruder can be used as a category sign, for product descriptions, price points, or to call attention to seasonal specials. For more information, contact Design Manufacturing, LLC, 5858 Safety Drive, Suite C, Belmont, MI 49306; (Tel) 616-647-2229; (Fax) 616-647-3225; (Web Site) www.designmfg.com.
Spring-Roll LLC has been supplying the point of purchase market with the highest quality changeable copy components available. Products include folded numbers, spiral bound copy, chip inserts, or the multifunctional Spring-Roll. The Company can tailor its products to meet exact needs. For more information, contact Spring-Roll LLC, 815-A Progress Drive, Winder, CA 30680; (Tel) 770-868-8900, (Fax) 770-868-8901, (Web Site) www.spring-roll.com.
Clamp-Swing Pricing Co. manufactures the FrameWork Modular Sign System, featuring a flexible adaptor for aisle signing that is capable of taking a direct hit from shoppers and springing back to its original position. The frame can be aligned without tools. It is stocked in five colors with additional colors available. For more information, contact Clamp-Swing Pricing Co., 8386 Capwell Drive, Oakland, CA 94621; (Tel) 510-567-1600, (Fax) 510-567-1830, 800-227-7615, (Web Site) www.clampswing.com.
Merchandising Inventives, Inc. offers these Sidekick/Powerwing gravity feed displays, which are excellent for displaying small sized products that are bulk packaged. The displays are constructed of 200#, B-flute, bleached white corrugated. Custom printing of these displays and fulfillment is available. For more information, contact Merchandising Inventives, 1665 S. Waukegan Road, Waukegan, IL 60085; (Tel) 847-688-0591, (Fax) 847-775-6974, (Web Site) www.merchinv.com.
In-Store Ads Promote Lean Cuisine Low-Carb Frozen Entrees
Nestle Prepared Foods Company is using in-store advertising to promote the introduction of Stouffer’s Lean Cuisine low-carb frozen entrees. Floor advertisements inform carb-counting consumers that they can “Count on Lean Cuisine.”
“The 11 varieties provide our consumers with convenient, easy-to-make meals that contain 12 to 25 grams of carbohydrates, less than 300 calories, and most importantly, are delicious,” said Brett White, Marketing Director for Stouffer's Lean Cuisine. “It’s something our carb-conscious consumers have been telling us they want.”
The Lean Cuisine low carb entrée line includes Three Cheese Chicken, Roasted Turkey and Vegetables, Steak Tips Portabello, Honey Dijon Grilled Chicken; the Herb Roasted Chicken and Beef Pot Roast entrees; and five Lean Cuisine meals with new low-carb recipes.
The point-of-purchase ads have been placed in grocery stores around the nation.
Moretti Promo Offers ‘Secrets Of Romance’
Moretti has continued its “Oh, for the love of Moretti” campaign, with a promotion featuring separate offers in grocery, beverage and liquor outlets. The grocery store promotion paired Moretti with traditional romantic food items and the POS headline “Secrets of true romance.” Moretti six packs were offered with $2-off coupons for Bolla wines and Karen’s Fabulous Biscotti. For liquor stores, POS headlined “In the mood for amore?” offered six 16 oz. Moretti glasses for $6.49.
Amstel Light To Sponsor Iceland Open
Amstel Light beer has arranged for title sponsorship of the 2004 Iceland Open. The amateur golf tournament takes advantage of round-the-clock daylight in Iceland due to the Summer Solstice. The tournament features tee times at midnight and is played on two of Iceland’s finest golf courses.
To support its sponsorship of the Open, Amstel Light will be offering numerous promotions and trips supported with special point-of-sale materials.
Amstel Light is also the official beer of the PGA of America, supporting the brand’s goal of being the preferred light beer for golf enthusiasts.
Red Gold Launches Mobile Marketing Campaign
Red Gold, LLC, is using a fleet of limited edition, slingshot yellow Chevrolet SSRs as part of a mobile marketing campaign to break through the clutter of everyday advertising.
Making stops at supermarkets, festivals, cooking shows, etc., Red Gold ambassadors will be educating consumers on the delicious taste and health benefits of Red Gold tomato products, which are naturally rich in the antioxidant lycopene.
Brian Reichart, President and CEO, said, “These vehicles are so unique, there is nothing like them on the road today. We are sure to turn a lot of heads.”
Healthnotes Debuts EasyAnswers Kiosk
Clemens Family Markets is the first store chain to roll out the new Healthnotes EasyAnswers Touchscreen kiosk offering shoppers an interactive, up-to-date resource on health, food, nutrition and lifestyle.
“We are excited to offer Healthnotes in-store because it's a win-win situation,” said Jack Clemens, President and CEO for Clemens Family Markets. “The kiosks serve as reliable self-service resources that enhance the shopping experience for our customers, while also encouraging shoppers to buy more products, improving our bottom line.”
For more information, contact Healthnotes Inc., (Tel) 503-234-4092, (Web) www.healthnotes.com.
Trion Industries Inc. will be showing this self-facing open wire merchandiser which was built from stock components for an economical, short lead time display. Trion's expandable wire tray system adjusts from 5 to l2 inches wide to fit a multitude of package sizes. It is available in almost any depth to fit any selling space. Auto feed keeps the product faced at all times. A patent-pending collapsible pusher takes up zero depth when fully loaded. A variety of front product stop styles are available including label holder, open wire, or clear plastic to billboard the product package design. To learn more about this display, contact Steve Kort at Global Shop, Booth 2839; or call 800-444-4665.
Sterling Promotional Corp., Purchase, New York, will be showing this Covey Run Display Rack which features an attractive design with real wood accents reinforcing the premium image of the Covey Run brand. The display's sturdy furniture quality adds to its aesthetics and its function. Additional space on the rack allows it to hold four cases of the wine plus provides incremental space to cross merchandise related products in any store location. The rack was one of the best received in the brand's history and demand for the unit is high. To learn more about the Covey Run Display rack, contact Steven Linder at Global Shop Booth 5350; or call 914-694-6500.
Nashville Display, Nashville, TN, will be showing this Woodchuck 4 Tier Roll-About Display which offers strong brand identity with its 4-color litho mounted die cut header sign and with the brand logo on each shelf front. The display holds 9 cases of product and offers great versatility as it can be moved around the store to cross merchandise. The merchandiser is constructed from wire, tubing and metal and has a green powder finish. To learn more about this display, contact Richard Hornsby at Global Shop, Booth 543l; or call 6l5-743-2900.
Merchandising Inventives, Inc., Waukegan, IL, will be showing its comprehensive line of stock and custom displays providing a quick and cost-effective solution to many marketing needs. Their line of corrugated units includes, bin, tray and plan-o-gram displays. They also offer corrugated accessories such as Wire Peg Hooks, Butterfly Hooks, along with Wire sign holders, peg hook hang tabs, heavy duty scanner hooks, shelf dividers, etc. To learn more about these displays and accessories, contact Ethan Berger at Global Shop, Booth 595l; or call 847-775.6956.
Vulcan Spring & Mfg. Co., Telford, PA, will be showing a selection of its products including pullboxes, springs and retractors, designed to efficiently move products from displays. Shown is the SmartSpring® which is printed with rows of numbers for simplified inventory tracking. SmartSprings can tract the inventory of several items with one spring indicating how many units remain.. To learn more about these products,contact Bob Gustafson at GlobalShop, Booth 5826; or call 800-425-4778.
Menasha Display Group, Philadelphia, PA, will be showing this Bic Smoothie Pen Tower Display, a flexible unit which contains a lug-on feature which can be changed to any pen or pencil profile, or eliminated altogether. The product trays are convertible to many different blister card types. In this way, all parts are standard, while the header and lug-on features can be customized at low cost, using digital lroduction. To learn more about this display, contact Rich Burke at Global Shop, Booth 6024; or call 2l5-426-7ll0.
YU-GI-OH Display. A2Media and Nestles SA used the licensed charater Yu-Gi-Oh to attract the younger market. The display had to hold a high volume of product and capture immediate attention. The front panel is screen printed 4 color + clear UV, the base and tray is l color UV on b-flute corrugated. Created by Artisan Complete, 100 Bentley Street, Markham, Ontario L3R 3L2.
SWOOPS 96 CT.PW/FS. This display launched one of several new products for Hershey. The products unique swooping shape is reflected in the contoured riser. The sleek tall appearance of the display along with the small footprint gives it an upscale feel and increases the display's placement throughout various retailers. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.
SMIRNOFF NEW LOGO INTRODUCTION PROGRAM. This program's objectives were to introduce, emphasize and draw consumer attention to Smirnoff's new bottle design and logo. A lighted sign and a bottle glorifier featured Smirnoff's updated logo. The lighted sign features a "bursting" effect and a lenticular print to give the graphics the illusion of being three dimensional. Created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240.
PEPSI AQUAFINA GALVANIZED ICE BUCKET. This display allows food service retailers to provide an easy to use merchandiser and place refrigerated merchandise on-counter. The unit is easy to set-up and maintain. It accommodates chilled products with no additional cost for electric lines needed for many other refrigerated products. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
Tom's of Maine Natural Care Center Endcap
The Natural Care Center is a permanent off-shelf merchandiser designed for placement in key health food stores. It displays the full line and can easily be converted to merchandise trial sizes and category-specific products with modular trays. The merchandiser offers an efficient footprint and assembles easily and quickly. It is easy to restock with spring fed trays for full size product and bins for trial sizes. It offers a simple and versatile category management solution. An information panel on every tray communicates to the consumer as education is extremely important for these products. Brochures fit into shelves and information modules enhance educational points. The Tom's of Maine Natural Care Center Endcap was created by Diam International, 26-45 Brooklyn Queens Expressway, West, Woodside, NY ll377.
Hellmann's Best Foods Dump Bin
By utilizing multiple scores in the structural design of the base of the display, it emulates a barrel. The technique eliminates the false scores that sometimes appear in corrugated paperboard and it also adds structural support. The display is quick and easy to set-up at retail with its automatic pop-up feature. It is designed and pre-assembled to be retail ready when removed from the master carton. The small size of the unit provides flexibility of placement for any size retail outlet in a variety of locations. Brand recognition is promoted via interchangeable risers. The Hellmann's Best Foods Dump Bin was created by Smurfit Stone Display Group, 5200 Anthony Road, Sandston, VA 23l50.
Budweiser NFL Team Mirrors
These units used screen printed mirrored glass with a washout area to display different NFL team lithos, thereby allowing a national P.O.P program to be targeted to specific geographical markets/NFL teams. The display includes a custom profile extruded frame and picture wire hanger. The mirrors increase brand awareness and create a direct connection between Budweiser and the various NFL teams/markets. The prominent Budweiser logo helps to make a connection in the consumer between the local NFL team and Budweiser beer. The Budweiser NFL Team Mirrors were created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240.
Stock P.O.P Displays Direct from the Factory
Art-Phyl Creations manufactures a line of Stock P.O.P. display racks. The line includes a wide array of modular plastic components that can be arranged to create hundreds of different types of counter and floor displays, including revolving racks for carded products, garments, accessories, literature and bags, and stationary tray units as well as trade show exhibits. The entire line may be viewed at an online catalog website at www.art-phyl.com. For more information, contact Art-Phyl Creations, l6250 NW 48 Ave., Miami, FL 330l4.
Pepsi Turret Castle Display With Audio
This seasonal mega display was designed to attract attention during the Halloween Holiday Season. It included a full audio unit looping spooky sounds. The promotion provided 2,800 displays for this in-store retail promotion. The display was 3cp flexo printed to B flute corrugated along with a full-service audio. The Pepsi Turret Castle Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-447ll6.
Kraft EZ Cheese Rocket Display
This display was designed to provide an off-shelf, out of category cross merchandising opportunity. The display offers consumers easy access to the product and delivers to retailers an easily stockable and graphically impactful merchandiser. The low cost unit creates high visibility for the Kraft EZ cheese product. Retail acceptance has been very positive and the displays are finding their way into various end-aisle and out-of-category position in supermarkets across the United States. The Kraft EZ Cheese Rocket Display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll774.
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