Pepsi Runs “Drink, Win, Play” iPod Promotion
The Pepsi-iPod Drink, Win, Play promotion offered consumers the chance to look under the cap of specially-marked Pepsi products for the chance to win 1 of 10,000 iPod minis or Pepsi product.
Promotional materials included a counter display, cooler topper, cooler decals, a wobbler/dangler, entry pads and stickers.
The promotional elements were printed on many different substrates, kitted, packed and distributed by Proprint Services, Inc., based in Toronto, Ontario, Canada.
WinesandRecipes.Com Kiosk Boosts Sales
WineMiner, LLC has introduced the WinesandRecipes.Com kiosk, an addition to its internet service that enhances consumers' wine-buying experience with recommendations for complementary cheeses and recipes.
The customizable configuration of this merchandising tool results in a rich environment for the cross-selling of wines, cheeses and food items. The kiosk also provides targeted promotional opportunities at the point of selection.
The kiosk is targeted to the retailer's inventory. For the retailer, this service increases the opportunity for repeat business and loyalty while increasing the average transaction amount per sale.
“The kiosk expands the unique shopping experience by allowing our clients to research potential wines during the selection process,” said Bob Leavey, one of the owners of d'Vine Wine Bar and Shop where the kiosk has been in pilot. “They can then find recipes and cheeses to match the wines.”
Dentyne Ice Displays New Vanilla Chill Flavor
Cadbury Adams USA LLC has introduced Dentyne Ice Vanilla Chill, the first vanilla-flavored pellet gum in the Dentyne product lineup. Vanilla Chill, delivering an icy breath-freshening taste sensation with a touch of vanilla, will build upon the success of Dentyne Ice, and sister brands Dentyne Fire and Dentyne Tango.
“Dentyne identified and responded to significant popularity for vanilla, currently recognized as the world’s favorite flavor,” said Victoria Lozano, Brand Director.
Vanilla Chill will be targeted toward young, energetic trendsetters.
The product introduction will be supported with targeted advertising, consumer sampling and special floor and counter displays.
Hershey’s Display Promotes Cajeta Elegancita Wafer Bar
The La Dulceria Thalia 288-Count Shipper was developed to promote Hersheys new Cajeta Elegancita wafer bar to the U.S. Hispanic market. Celebrity endorsement by Mexican entertainer Thalia was an additional feature that needed to be promoted by the display. Two established core brands were also offered in the same display-Almond Joy and Hershey Milk Chocolate with Almonds.
The display consists of two back-to-back powerwings on an a-frame base. By using back-to-back powerwings, the quantity of product can be doubled without increasing the footprint.
The first drawer offers just the Cajeta Elegancita bars. The drawer beneath that offers the more familiar Almond Joy and Hershey with Almonds brands. The Hershey logo is boldly printed in the familiar chocolate/maroon color on the upper and lower panels of the wing itself.
The La Dulceria Thalia Shipper was produced for Hershey by Menasha Display Group, Philadelphia, PA.
Okanagan Spring Brewery Displays Sleeman Brand
Okanagan Spring Brewery wanted to increase brand presence of its Sleeman brand in on-premise establishments by giving retailers a piece of signage that would be prominently displayed and draw attention to its logo.
The sandwich board increases sales of Sleeman by letting consumers know that the establishment carries the brand, as well as informing consumers about the brand. Retailers like the utility of the sandwich board, which enables them to write specials on it, and draws consumers into the establishment.
The Sleeman Sandwich Board was produced by Heritage Sign & Display, Nesquehoning, Pennsylvania.
Bija Tea Features Upscale And Stylish Counter Display
Flora wanted a stylish and upscale counter display for its Bija teas as a companion to its floor stand. Flora wanted to capitalize on multiple placements within the same store, and needed a display with a small footprint that could hold lots of product. Another goal was to create excitement in the natural foods channel and open new retail doors for Bija Teas.
This display is going to be in the field for more than three years so the utilization of wire and steel was crucial for longevity. A four-color header draws attention. A rustic powder coat finish gives the display a natural, rustic look.
This display was created by Lingo Manufacturing Co., a p.o.p. display firm based in Florence, KY.
Dry Cleaning Kiosks Placed In Supermarkets
eAnytime Kiosks has entered into a partnership with Crystal Resort Cleaners to place its large capacity 78"W x 33"D x 80"H 24/7 computerized self-service Cleaning Service Stations (CSS) in King Sooper Supermarket stores, replacing staffed facilities.
In addition to dry cleaning convenience, supermarket customers enjoy competitive pricing and receive a discount when a supermarket “loyalty” card is scanned.
eAnytime dry cleaning kiosks, which parallel ATM and U-SCAN stations, feature LCD touchscreens, Intel Pentium IV computers and wireless communications for processing credit/debit cards.
eAnytime Kiosks also fields 24/7 computerized Photo Stations, Prescription Stations, Money Order Stations, DVD Rental Stations, Food Stations and Floral Stations.
Pedigree Food For Dogs Launches Global Campaign
Masterfoods USA, the makers of Pedigree Food for Dogs, has launched a new campaign featuring dogs at their best. The campaign will be accompanied by a national public relations-dog advocacy initiative designed to reward those who adopt homeless dogs from shelters and rescue associations.
“We want what’s best for all dogs, and that’s why we celebrate all things canine,” said Chris Jones, Marketing V.P. for Masterfoods USA Pet Care.
Consumer promotions include national FSIs and strong in-store marketing.
New Fisher Salad Buddies Introduced
New from John B. Sanfilippo & Son, Inc., based in Elk Grove Village, IL, is Fisher Salad Buddies, a line of natural, unflavored, unsalted nuts to sprinkle on salads and other foods.
Salad Buddies are available in four varieties: Slivered Almonds, Pecan Pieces, Walnut Pieces and Sunflower Kernels. They are packaged in small (3.5 oz.-6.0 oz.), easy-to-use shaker top cans that offer ready to use convenience to the consumer.
Two display shippers, one containing Pecan Pieces and Sunflower Kernels; the second containing Slivered Almonds and Walnut Pieces, support the line in-store. The shippers are packed in a 48-count case.
Kar Kaddy Featured On High Impact Floor Displays
This 50-count corrugated floor display merchandises Kar Kaddy, the new multi-functional molded plastic tray designed to address the in-car eating issues of safety, convenience and cleanliness.
“With over 50% of all fast-food sales coming from drive-thru, we believe the introduction of Kar Kaddy is extremely timely and fills a real consumer need,” said John Sgrignoli, President of Performance Display Group and creator of Kar Kaddy.
As a convenient food and drink tray, Kar Kaddy will appeal to commuters, contractors, sales and service professionals, families and anyone who spends a lot of time in their car.
“Kar Kaddy will certainly be an impulse purchase so we’ve created a family of high-impact displays and a character ‘Trey’ to communicate the features and fun of Kar Kaddy at retail,” said Sgrignoli.
Nescafe Taster’s Choice Joins With “The Apprentice”
Nescafe Taster’s Choice recently joined forces with NBC's “The Apprentice” for an array of promotional activities including a product sampling campaign and sweepstakes.
During a commercial following a recent episode, the brand announced a nationwide offer for a free, two-week supply of Nescafe Taster’s Choice, the first time it has conducted a product sampling campaign of this magnitude. Consumers were also invited to go to TastersChoice.com to enter for a chance to win a trip for two to The Apprentice season finale. Other promotional activities in conjunction with “The Apprentice” partnership included a national newspaper coupon, in-store grocery displays and an online partnership with Yahoo!
“NBC’s ‘The Apprentice’ contestants developed some very creative ideas to showcase the great taste and the variety of different ways our coffee can be enjoyed,” said Marty Sharkey, Marketing Manager, Nescafe Taster's Choice. “Now, we are inviting fans of the show and coffee drinkers to try a free, two-week supply of Nescafe Taster’s Choice by visiting www.TastersChoice.com.”
PepsiCo Conducts Smart Spot Promotion
PepsiCo is conducting a major national retail promotion supporting its Smart Spot program and products. The Smart Spot designation indicates the product meets nutritious criteria based on the U.S. Food and Drug Administration and the National Academy of Sciences. More than 100 products from PepsiCo including brand names like Tropicana, Quaker, Dole, Gatorade, Diet Pepsi and Baked! Lay’s carry the Smart Spot symbol.
The national promotion will be featured at PepsiCo’s largest U.S. retail customers. Significant point-of-purchase displays will include Smart Spot products in categories ranging from snacks to breakfast products to sports drinks, juices and other beverages.
The promotion also features a national sweepstakes, national rebates on the purchase of Smart Spot products and special offers.
Budweiser Select Launched Nationally
Anheuser-Busch is launching Budweiser Select, a “new kind of beer” that is brewed for a crisp taste with no aftertaste. The brand spends approximately twice as long as regular beers in the brewhouse and is described as a sophisticated, upscale beer for all drinking occasions.
Budweiser Select is supported by a full line of p.o.s. and merchandising materials.
Sara Lee Heart Healthy Whole Grain Breads Debut
Sara Lee Bakery Group is expanding its whole-grain offerings with the introduction of Sara Lee Heart Healthy Plus whole-grain breads that are fortified with fiber, calcium, vitamin D and folic acid.
The breads have twice the fiber and calcium of typical wheat breads and will offer the health benefits of whole grains along with other vitamins and minerals.
Coca-Cola Launches Coca-Cola With Lime
Coca-Cola N.A. has launched Coca-Cola with Lime. The new product will be supported with an extensive marketing campaign.
“Many people already enjoy a slice of lime with their Coca-Cola so it seemed natural to include a splash of lime flavor in our flagship brand,” said Randy Ransom, Sr. V.P., Coca-Cola.
Beck’s Premier Light Is First Low Carb Import
InBev USA has launched Beck’s Premier Light. With just 64 calories, Beck’s Premier Light will be the lowest calorie beer in the U.S.
Victor Melendez, Director of Marketing, InBev USA., said, “Not only does the beer have incredibly low calories, but it will be the first low carb import to hit the U.S. market.”
Hefty Serve 'n Store Tableware Is New Category
Pactiv Corp. has launched Hefty Serve ‘n Store disposable plates and bowls, a new category of kitchen convenience which provides the functionality of microwavable disposable tableware and storage containers. Hefty Serve ‘n Store products go from the table, to the refrigerator to the microwave and back again, providing one disposable product for serving, storing and reheating.
Pactiv is supporting the launch with extensive advertising and promotion.
Tide Coldwater Is Launched
Procter & Gamble’s new Tide Coldwater laundry detergent helps consumers reduce their energy bills while delivering deep cleaning in cold water. The introductory marketing campaign highlights the money saved by washing in cold water and the product’s deep cleaning abilities.
Consumers will see a variety of displays promoting the money and energy savings.
Hacker-Pschorr Runs 'Head for Pschorr'
Hacker-Pschorr will kick off “Head For Pschorr,” an on- and off-premise promotion this spring.
Branded kayaks will be available to create awareness and encourage trial of Hacker-Pschorr Weiss beer. The kayak display enhancers reflect Hacker-Pschoor’s adventurous spirit, and speak directly to the target consumer who thirsts for true experiences.
“The ‘Head For Pschoor’ promotion really leverages the brand's spirit and consumers’ desire to have real, authentic experiences,” said Mary Anschutz, Hacker-Pschoor Brand Manager for Star Brand Imports. “The Hacker-Pschoor kayaks will grab consumers’ attention while increasing recognition and trial of Hacker-Pschoor.”
Additional promotional items include a national sweepstakes entry form to win a kayak. Case card snipes will also call attention to the promotion.
LouAna Foods Runs Mobile Fry Fest Sampling Promotion
LouAna Foods, the South’s oldest and original cooking oil company, founded in Opelousas, Louisiana in 1894, has launched a “Fry Fest” mobile sampling promotion featuring fried food tastes of the South.
The LouAna Fry Fest will offer free samples and traditional Southern recipes ranging from Alabama Fried Chicken to Cajun Fried Turkey and North Carolina Fried Twinkies.
“This is the ideal ‘vehicle’ to bring the LouAna message directly to consumers,” said Philip Safer, President of Vertical Marketing Network, the Tustin, CA-based sales promotion agency, which developed and implemented the Fry Fest Mobile Sampling Promotion for LouAna.
“The promotion also provides strong local retail partnership opportunities while bolstering the brand’s visual presence in its key markets,” Safer said.
Clip Strip, Hackensack, NJ, will be showing the all new "STIC-N-PIC" ™ adhesive display strip. It is fast and easy to load; just tear off a strip from the roll and "stic" the packages on. It is ideal for pre-loading. Its special adhesive holds products firmly in place during shipping. To lear n more about this new adhesive display strip, contact Buddy Mickodajczyk at Global Shop, Booth 1039; or call 1-800-4-Clip-Strip.
Midway Displays, Inc., Bedford Park, IL, will be showing the 72 Clipper Rack which features a 16" round base and offers an innovative patented design that takes clip strips to the next level. The display folds flat for shipping saves on freight costs and sets-up in a snap with its unique design. Scanner tags are available. The display is available as a 36 clip counter unit, 60 clip floor display and l08 clip floor display. Base options include a 11" base for counter displays a KD base, l8" Octagon as well as a steel base with casters. The display may be personalized with a logo along with a special color to create a custom look. To learn more about this display, contact Marco Prete at Global Shop Booth 5424; or call 708-563-2323.
Trion Industries, Inc., Wilkes-Barre, PA, will be showing loss prevention and anti-theft point of purchase units which prevent "sweeping" and mass theft by allowing only the front most items to be removed one-at-a-time. The units still permit customers access to product easily. For more information about this display, contact James Castellino, at Global Shop, Booth 4431 or call 800-444-4665.
MagneCorp, Inc., Minneapolis, MN, will be showing the "No-Ladder" Sign-EEZ System which now has a holder which can face a sign in any direction. Rotate "Turn Any Whichway" 360 degrees. Sign-EEZ Holders ae available for grid ceilings, open ceilings and for flatwall ceilings. To learn more about this display, contact Ed Maass at Global Shop, Booth 4266; or call 763-383-l400.
Parfums de Coeur BOD Man Body Spray Floorstand, This display features a new line of BOD Body sprays, a line extension to the successful cologne assortments. The unit offers secondary placement off the shelf increasing product exposure. The unit is economical, simple to erect in-store while also being space efficient. Created by Menasha Display Group, 601 E Erie Ave., Philadelphia, PA 19134.
I Vini Dei Fendi Di San Gregorio Wine Pop-Up Case Stacker. The display was developed to provide an easy to set up case stacker to merchandise imported Italian wine being introduced to the U.S. Market for the first time. The display had to separate this product from the competition and create a quality image for the brand. The unit had to attract attention with eye-catching graphics. Created by Arrow Display, Division of MannKraft, 100 Frontage Road, Newark, NJ 07114.
Frito Lay Collapsible Display. This display is engineered to be durable, yet easy to move and store. The heavy duty metal, wire and tubular construction are used so that the display will last two plus years at retail. The unique hinge design, the cable lock and castera allow the display to be folded up and easily stored. Created by United Displaycraft, 333 East Touhy, Des Plaines, Illinois 60018.
Mountain Dew "Signs of Dew". This program was a tremendous success for Pepsi. Individual bottlers who must purchase the merchandising from Pepsi, purchased many of the signs following their initial debut, and a re-run of an additional 12,500 signs was required to meet retailer demand. Retailers also loved the signs because they became instant collectibles after the program was over. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Kroger Supermarkets Health and Beauty Aids Program
Kroger Supermarkets wanted to increase its Health and Beauty Aids Sales. A unique department design was developed, accommodating a combination of stock gondolas with custom modification to create a unique point of difference. Details included individual category signs, lightboxes, shelf extrusions with illumination and education departments. Style cash wraps and freestanding promotional towers create an inviting environment for supermarket shoppers. The results of this program have been tremendous. The Kroger Supermarket Program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Mott's Magic Mix-Ins Apple Sauce Pop-Up Floorstand
This corrugated display was designed to provide an easy to set-up multishelf display to merchandise 48 packages of Mott's apple sauce. The display also promoted a book offer by way of a coupon pad on the display header. The unit also had to separate this specialty apple sauce from other snacks as well as from the conventional retail shelving, while attracting the consumer to the product and promotional offer. The Mott's Magic Mix-Ins Pop-Up Floorstand was created by Arrow Display, Division of Mannkraft, 100 Frontage Road, Newark, NJ 07114.
OralB D18 Sams Club and Costco Display
This display was designed to combine both Oral-B D18 and S18 oral care products on the same footprint. Two identical pedestals were developed to sit side by side on the same base. Dynamic graphic headers were designed to communicate the benefits of the Oral-B care system to the consumer. The display sits on the top of the pallet of product and is completely assembled and ready to install upon arrival. The OralB Dl8 Sams Club and Costco Display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
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