Budweiser In-Store Displays Promote SI Swimsuit Issue
Anheuser-Busch’s Budweiser brand is the exclusive promotional partner of Sports Illustrated’s annual Swimsuit Issue. Budweiser is also partnering with SI supermodel Molly Sims for exclusive point-of-sale and promotional materials.
Sims will appear on Budweiser’s co-branded point-of-sale materials, including a stand-up display, table tents, banners and a limited edition poster. Additionally, adult consumers may save $1 on the SI Swimsuit Issue when they purchase a 12-pack of Budweiser.
“SI is excited to combine the power of the world’s most widely-read magazine issue with the world’s most recognized beer brand,” said Jeff Price, Chief Marketing Officer, Sports Illustrated. “This relationship leverages the most important elements of the Swimsuit franchise: advertising in the magazine, retail, event marketing and consumer promotions.”
Tecate Revs It Up For Toyota Grand Prix
Cerveza Tecate is the official beer sponsor of the 32nd Annual Toyota Grand Prix of Long Beach, CA.
“It is important for Tecate to have a presence at the Toyota Grand Prix of Long Beach not only because an increasing number of Hispanics are attending, but also because we have seen a growing appreciation for Tecate among non-Hispanic consumers, as well,” said Jorge Cornejo, Heineken USA. “Tecate is thrilled to participate in this event, which supports our efforts to connect with consumers through various unique promotions.”
Tecate’s sponsorship of the Toyota Grand Prix of Long Beach will be supported by p.o.p. displays that encourage consumers to 'Rev It Up!'
New Rack Display Shows Off Fat Bastard Wines
Click Wine Group is using this wire display rack to create a presence at retail for its Fat Bastard brand of Sauvignon Blanc and Merlot wines, which are imported to the U.S. from France.
Eye-catching and distinctive, this rack shows off the bottles, attracting attention to the brand and encouraging first time and return purchases.
With a non-traditional approach to wine and wine drinkers, Fat Bastard is displayed as an affordable and approachable brand.
The display rack is specially designed to have a four-case capacity and a sleek profile to fit into limited floor space.
Strong Fat Bastard branding from both sides, reinforces brand name and quality while attractively displaying the wine. When on display, Fat Bastard shows dramatic sales increases, according to the Company.
Displays Promote ‘Toss On Two Great Tastes’
Sunkist Almond Accents is partnering with Ocean Spray Craisins Sweetened Dried Cranberries. Almond Accents and Ocean Spray Craisins in-store displays will feature co-branded creative centered on the “Toss On Two Great Tastes” theme, along with self-adhesive tear pads offering joint recipe suggestions. As a cross promotion incentive, all Almond Accents will offer shoppers a $1 instant redeemable coupon for Craisins, and all Craisins bags will offer a $1 instant redeemable coupon for Almond Accents.
“Market basket analysis shows that Ocean Spray Craisins has the highest cross-purchase index with Almond Accents, which makes them an ideal promotion partner,” said Michael Galef, V.P., Marketing, Paramount Farms. “Our goal is to encourage active, health-conscious consumers to liven up their salads with an exciting, new flavor combination.”
Hershey Candy Center Holds Core Brands
Hershey needed a display that would promote all its brands, was shoppable on two sides and was mobile. For the 60-90 days that the display was on the floor, it had to hold 258lbs. of product.
The Two Sided Wheel Unit is a mobile, mostly corrugated, ¼ pallet sized display that holds 58 cartons of product. The small footprint (20" X 24") is able to fit in a range of areas from the front of the store (possibly positioned in front of a closed register lane) to the aisle (easily replacing a unit that has sold out virtually anywhere.
The “appetite appeal” graphics feature illustrations of Hershey’s core brands in their wrappers over a background of unwrapped chocolate bars. The two-sided riser acts as a promotional billboard from all directions.
This display was created for Hershey by Menasha Corp., Philadelphia, PA.
Sophie Mae Brand Displayed At Walgreens
Georgia Nut Co.’s Sophie Mae brand has gained display placement at Walgreens to help launch a new product.
New five-ounce bags of chocolate drizzled peanut brittle are being merchandised in special power wing displays.
A second run is in development to bolster the initial order of 5,000 displays. Georgia Nut is currently offering displays to other chains as well.
Sophie Mae, America’s top selling beanut brittle brand, is seeking to capitalize on the increasing interest in the nostalgic brands of yesteryear.
John Barnes & Co., a Chicago, IL-based sales promotion agency developed both the packaging and display graphics for the campaign.
Crest Whitestrips Renewal Enters Anti-Aging Category
Procter & Gamble is entering the anti-aging arena with the introduction of new Crest Whitestrips Renewal.
As the market leader in the tooth whitening category, Crest brings new Whitestrips Renewal to consumers as an age-defying smile solution.
After just 10 days, Crest Whitestrips Renewal removes up to 20 years of stains from teeth.
The new product launch will be supported by a fully integrated marketing campaign including television, print and online advertising, in-store displays, consumer promotions and interactive elements all themed to “keep them guessing about your age.”
Point-of-purchase display materials for the promotion include floor displays and counter displays featuring the “Keep Them Guessing,” advertising tagline.
Twinkle Candy Displayed In Floor Standing Vase
This corrugated floor display was designed to mimic the look and function of a vase in a mass-merchant environment. The universal floor display fits multiple products and the color of the graphics can be changed from run to run to look great in any season.
The corrugated floor display holds 200 Twinkle Candy pops, or by punching out pre-perforated holes in the display, it can be expanded to hold up to 1000 pops. Sleeves in the holes hold the product upright.
The Twinkle Candy Floor Standing Vase was designed and produced by Meridian Merchandising, a Midland Container Company, located in Olympia, WA.
Zima XXX Hard Punch Flavor Debuts
Coors Brewing has introduced Zima XXX Hard Punch in grocery, liquor and convenience stores nationwide. Hard Punch is a new flavor for the Zima XXX brand and is bold red in color, 5.9% alcohol by volume and available in six-pack bottles and 24-ounce cans.
“We are dedicated to offering consumers the new flavors and variety they want,” said Todd Howerter, Brand Director for Zima XXX. “With its unique tropical taste and eye-catching color, Zima XXX Hard Punch fits the bill and gives consumers yet another Zima XXX option for entertaining or simply relaxing at home.”
The introduction of Zima XXX Hard Punch will be supported through point of sale, and print advertising.
Outwater Plastics
Vincor’s Growers Uses Screen3D To Entice Consumers
Scribblers’ Club Canada featured the Screen3D™ imaging process in this 16" x 20" display for its Vincor's Growers Brand.
This new 3D technology was used to grab the consumers’ attention, emphasizing the refreshing taste of the cider and enticing the consumer to visualize biting into a crisp apple. Printed onto acrylic only 3mm thick, the clouds, bottle and ice visually float 6" above the sky background. The Screen3D process gives depth without the “shifting” effect inherent with traditional lenticular products.
Screen3D is an exclusive 3D imaging process developed by Kenpren 3D Imaging, located in Jefferson, MD.
Checkers & NASCAR Unveil Co-Branded Burgers At Grocery Stores
Checkers Drive-In Restaurants has joined Birchwood Foods and NASCAR to unveil its new officially licensed NASCAR Frozen Burgers to grocery stores.
“As NASCAR continues to expand its licensing efforts in the food marketplace, Checkers/Rally’s is reinforcing its position as the Official Burger and Drive-Thru Restaurant of NASCAR and carrying the position and the brand over to grocery store outlets,” said Mark Dyer, V.P. of Licensing and Consumer Products at NASCAR.
Checkers/Rally’s NASCAR Frozen Burgers will hit grocery store freezer cases in early spring, first launching in select North and South Carolina-based retailers. Additional locations are planned to follow in early summer 2006.
First Automated Convenience Store, Shop24, Opens In U.S.
All Seasons Services, a leading provider of dining, vending and office refreshment services with headquarters in Canton, MA, unveiled its first Shop24 automated convenience store unit in the U.S. recently at the State University of New York at Morrisville.
Shop24 offers 24-hour access to as many as 200 items, including anything from milk to a six-pack of soda, batteries, iPod download cards, and health and beauty aids, in a freestanding, self-service, outdoor kiosk.
Consumers are able to create a “Shopping List” and purchase products either with cash, ATM or credit and debit cards by entering the product code on an interactive screen. A robotic arm collects the product and delivers it to the ‘take-out’ gate all within 20 seconds.
Mark Bruno, President of All Seasons Services, said, “Shop24 provides a service-driven and exciting ‘self retail’ solution where you can purchase leading brands, 24 hours a day, seven days a week.” Machine activity will be monitored in real-time from a remote location utilizing proprietary technology.
Organic Goes Mainstream With Opening Of First Sunflower Market Store
Supervalu has opened its first Sunflower Market store, a value-priced natural and organic foods retail outlet. Located in Indianapolis, IN, the 12,000 sq. ft. store carries natural and organic products and serves as a prototype for the opening of 50 Sunflower Market stores in five years.
Sunflower Market is Supervalu’s response to the rapidly growing demand for natural and organic foods in the U.S. However, the cost of organic foods is the most common obstacle for consumers. Sunflower Market will address that barrier by delivering organic products at a value price point. The store contains: grocery, frozen and dairy departments; produce; deli and cheese; all-natural bakery and café; hormone- and antibiotic-free meat and seafood; beer and wine; and a wellness department.
Downy Runs ‘Scent Matters’ Campaign
Downy Simple Pleasures is partnering with Mothers & More to bring the new “Moments Where Scent Matters” campaign to women nationwide. Mothers & More will plan “Mom’s Night Out” events through their local chapters in cities nationwide. Attendees will experience a connection with other local mothers along with a variety of energizing activities, a workout with a local Pilates or yoga instructor and a gift bag that includes Downy Simple pleasures-fabric softeners made with essential oils that create wonderful scent experiences.
“We hope that through this campaign women can learn ways to find time for relaxing moments and appreciate the power of integrating scent for an added sensory experience,” said Randall Chinchilla, External Relations for Procter & Gamble.
ACNielsen Anticipates Five Key Trends
ACNielsen has unveiled five predictions for retail trends in 2006, including: “Low GI” products are the next nutritional buzz; also antioxidants will grab double-digit sales increases. Expect a surge in foods and beverages touting low glycemic index (GI) claims. ACNielsen’s LabelTrends analysis shows sales of GI products had a big jump from 2004 to 2005. Antioxidants, led by liquid tea (up 1000 percent in dollar sales year-over-year), will also make a bigger splash in 2006.
Prediction: Starting in 2006, the dollar store will be known for great value and selection similar to “dime stores” of the last century.
Prediction: Beer will regain momentum in 2006 through innovation. Expect to see a slew of flavoring innovations designed to broaden the appeal and usage occasions of beer.
Prediction: Expect to see a subtle “Boomer Backlash” from young Boomers who do not relate to the advertising tactics aimed at Boomers entering their golden years..
Prediction: The grocery channel will evolve to focus on service rather than convenience. With front-of-store applications such as scanners and self-checkout becoming commonplace, look for savvy retailers to place experienced employees in the aisles to assist customers.
GenWorld Teen Study Sees The End To Global Romance With USA Brands
While Coca-Cola, McDonalds and Disney can still boast worldwide brand awareness, findings in the 13-nation GenWorld Teen Study recently conducted by Energy BBDO, Chicago, suggests that to a new generation of global teens, being well-known isn’t enough to make a brand popular. In fact, several American mega-brands appear to be slipping, with McDonalds and Disney leading the descent. McDonalds, while still #2 in recognition, has fallen off the charts in preference (at #32). Disneys awareness is #9, but in preference is ranked #23. Coca-Cola still ranks #1 in awareness but its preference ratings have slipped to #8.
Which brands are tops today? Sony, Nokia, and Adidas rank highest in teen consumer preference. Said Chip Walker, Exec. V.P. at Energy BBDO, “There seems to be a great ambivalence towards America among global teens. Some American brands are thriving including Microsoft, MTV, M&M’s and Kellogg’s. At the same time, a host of fading stars from around the world are also better known than liked.”
‘New Mainstream’ Defining Immigrant Experience Today
“Don’t hold your breath waiting for immigrants to assimilate,” said Santa Monica, CA-based market researcher Dr. Ines Poza. It’s no longer about a new culture needing to assimilate to an existing culture. It’s about recognizing change in the whole, what Poza refers to as the emergence of The New Mainstream. Poza contends that while assimilation may have explained how immigrants in the fist half of the last century became part of the larger social fabric, it does not explain what’s happening today.
As for the changes in diet, shopping habits and personal style that Latinos experience after living in the U.S. for a period of time, Poza contends this is not a result of assimilation. “It’s the result of being in a richer consumer environment. The New Mainstream is about acknowledging that different cultures form the whole, and they are meeting and impacting and enriching each other,” she said.
According to Poza, this is the core of identifying actual market segments and developing relevant strategy that will succeed.
PARADE’s ‘What America Eats’ Survey
Americans are constantly exploring new meal options, most saying they want to eat more nutritious foods. Yet, while most Americans have heard of the Dietary Guidelines and Food Pyramid, 60% admit they don’t really follow the guidelines, and only a quarter know that these important U.S. food recommendations underwent significant revision last January 2005, according to PARADE Magazine’s annual “What America Eats,” survey.
A majority of respondents said that taste is a very important factor influencing their purchasing decisions, followed by price, convenience, ease of preparation, and brand name.
Non-Traditional Retailers Expected To Sell More Food Than Supermarkets By 2013
The balance of the food business will tip in favor of general merchandise-focused retailers by 2013, according to a study conducted by Willard Bishop and The Food Institute.
“If the current trend continues, food-focused retailers, e.g., supermarkets and limited-assortment stores, will drop from the 52% share they enjoyed in 2004 to a 40.2% share in 2013,” said Jim Hertel, Sr. V.P., Willard Bishop. “General merchandise-focused retailers, e.g., supercenters, mass, drug, club and dollar stores, will increase their share from 31.9% in 2004 to 43.5%, surpassing food-focused retailers.”
This is a dramatic shift from the days of supermarket dominance when more traditional food stores sold about 90% of all food and consumables in the U.S. (1988 figures). Bill Bishop, President of Willard Bishop, said, “Manufacturers of food and consumables need to understand the implications of this trend. It is critical to build trade plans to address the shifting retail customer base.”
Two types of stores continue to gain share within food-focused retailers: Limited-assortment stores are expected to grow from a 2005 share of 1.7% of the market to a 2% share in 2009. Fresh stores are expected to grow form a 2005 share of .7% to 1.2% in 2009. Supercenters continue to gain share, going from a 14% share in 2005 to 17.3% by 2009. Discounters, including clubs, supercenters, dollar stores, mass, and super warehouse stores, now represent more than 30% of the total market, up from 25% in 2000.
Healthy Eating Trends Study Released
Food and beverage manufacturers have delivered an extraordinary level of innovation to provide healthier alternatives, according to “Healthy Eating Trends” a study from Information Resources Inc. (IRI). Innovations include the removal of trans fats, new ingredients to provide whole grain benefits without sacrificing taste and innovative packaging to help consumers manage caloric intake.
New products, such as Nabisco 100 Calorie Packs and Sara Lee Heart Healthy Bread have illustrated the potential for convenient, healthy solutions. However, more than half of consumers continue to take a haphazard approach to healthy eating and the majority continues to integrate healthy with less healthy fare. The study reports that consumers with health conditions manage their diets more aggressively than mainstream consumers. These segments represent strong target markets as Baby Boomers age and face increased incidence of chronic disease.
Nearly Two-Thirds Of Americans Have Tried Organic Foods And Beverages
Nearly two-thirds (65%) of Americans have tried organic foods and beverages, jumping from just over half (54%) in both 2003 and 2004, according to the 2005 Whole Foods Market Organic Trend Tracker. The market for organic foods continues to grow, with 27% of respondents indicating they consume more organic foods and beverages than they did one year ago.
Americans are buying organic foods and beverages for several reasons, including avoidance of pesticides (70.3%), freshness (68.3%) and health and nutrition (67.1%). More than half (55%) buy organic to avoid genetically modified foods. More than half of all respondents agree that organic foods and beverages are “better for my health” (52.8%) and better for the environment (52.3%).
Fresh fruits and vegetables remains the most frequently purchased category of organic foods at 73%. Produce is followed by non-dairy beverages (32%), bread or baked goods (32%), dairy items (24.6%), packaged goods such as soup or pasta (22.2%), meat (22.2%), snack foods (22.1%), frozen foods (16.6%), prepared and ready-to-eat meals (12.2%), and baby food (3.2%). More Americans, 40% in 2005, a jump from only 19% in 2003, are noticing the USDA's green organic logo on the organic foods and beverages they buy. One quarter of respondents purchase organic foods at natural foods supermarkets while 18% shop for organics at farmer's markets. The main barrier continues to be price; almost three-quarters (74.6%) of respondents said they price of organic food and beverages are the main reasons for not consuming more. Other reasons Americans are not consuming more organics include availability (46.1%), and loyalty to non-organic brands (36.7%).
3 Billion Weight-Loss Products Market Searches For Life After Low-Carb
Struggling to revitalize after the bursting of the low-carb bubble caused the industry to grow by less than 1% in 2005, weight-loss product marketers are refocusing their energies on low fat, low sugar, and low glycemic index products, according to “The U.S. Market for Weight-Loss Products” report from market research publisher Packaged Facts.
Packaged Facts projects that the weight loss products industry won’t regain the drive of the low-carb craze, which helped the market surge by 22.2% between 2002 and 2003. With sales in the next four years showing a compounded annual growth rate of 7%, Packaged Facts anticipates the market will reach $7.5 billion by 2010, bolstered by strong growth in the weight-loss desserts and diet candy sectors.
“People still want to lose weight but they’ve lost their taste for extreme diets,” said Don Montuori, Publisher of Packaged Facts. “They want to eat sensibly with a little indulgence; hence there’s a shift in the market share from frozen dinners and entrees, food bars, and meal replacement liquids and powders losing ground to desserts and candies, which are being reformulated to meet the demands of today’s weight-conscious consumers.”
Dannon Introduces Activia
Dannon Co. has introduced Activia, the first probiotic yogurt clinically proven to help naturally regulate the digestive system in two weeks, when eaten daily as part of a healthy and balanced diet. Each 4 oz. serving of Activia contains billions of beneficial cultures.
Dannon’s U.S. launch of Activia is being supported by advertising, consumer promotions and in-store promotions.
Wonder Debuts 100% Whole Grain White Breads
Wonder is rolling out three new bread varieties created specifically for people who love the taste and texture of white bread, but who want to add whole grain nutrition to their diets. The line includes Wonder Made With Whole Grain White, Wonder White Bread Fans 100% Whole Grain, and Wonder Kids.
“Kids love white bread, but moms want them to have whole grain goodness,” said Stan Osman, V.P., Marketing at Interstate Bakeries.
Coca-Cola Cinnabon Coffee Drink Debuts
Coca-Cola Consolidated is introducing three Cinnabon coffee drink flavors based on the super-premium Cinnabon sweet roll brand. Coffee lovers will be able to enjoy Cinnabon coffees in Cinnamon Vanilla Latte, Caramel Nut Latte and Espresso & Cream flavors at convenience stores, grocery stores and restaurants.
Coca-Cola Consolidated has partnered with New York-based Brain Twist Inc. to enter the growing ready to drink coffee beverage category.
HS Spring offers the SLIDELINE Pusher System, which maintains organized retail shelves. Products are neatly aligned in appealing display trays, and spring tension holds each row in place. When a customer chooses an item, the next item automatically is pushed to the front. The systems fit an unlimited variety of shelving and fixture configurations. For more information, contact HS Spring, 3805 Business Park Drive, Louisville, KY 40213; (Tel.) 502-962-6464; (Web Site) www.hsspring.com.
Corrugated Components & Devices by Midway Displays, Inc., has introduced the lock seam, metal Shelf Support Tube for corrugated displays. With “Soft - Flow Formed” ends, these new shelf support tubes improve performance and eliminate the deflection that can occur with conventional flat stamped tube ends.The support tubes are available in 1/2”, 3/4” and 1” diameters. Samples are available. For more information, contact Corrugated Components & Devices by Midway Displays, Inc., 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Fax) 708- 563-2331; (Web Site) www.corrugatedcomponents.com
Arrow Display’s newly patented Magic Shelves® display system is designed for powerwing, floorstand, prepack and pallet display programs. These displays are less expensive than traditional corrugated display designs due to their ease of set-up. For more information, contact Arrow Display, 100 Frontage Road, Newark, NJ 07114; (Tel.) 800-752-5444; (Web Site) www.arrowart.com
P.O.P. Broadcasting Co., has announced the IntelaShelf,™ which reaches shoppers in a store with wireless advertising. The IntelaShelf is triggered by a shopper walking down the aisle to play a 10 second ShelfAd commercial. The devices run on a battery and operated by a remote server. Units may be placed on shelves, floor displays, coolers, etc. The IntelaShelf™ devices are interactive. Shoppers can be prompted to use their cell phone to dial a brand marketer directly to receive advice, product information or sales incentives. P.O.P. Broadcasting Co.’s real-time management system allows marketers to specify particular stores, choice of languages and times for the playing of commercials. For more information, contact P.O.P. Broadcasting Co., 410 Pierce Street, Houston, TX 77002; (Tel.) 866-767-7170, 832-476-9245; (Fax) 832-553-1087; (Web Site) www.popbroadcasting.com.
Clip Strip offers the “Max” Peg Strip System. The system provides an economical, flexible way to attach merchandising strips to store shelves and displays. The modular system is molded of high impact styrene. It includes a top mounting head for holding price cards and signs as well as special display hooks. For more information, contact Clip Strip Corp., 343 South River St. Hackensack, NJ 07601; (Tel.) 800-493-5761; (Web Site) www.clipstrip.com.
Vulcan Spring offers the Super Pullbox Plus,® which employs a strong steel cable for supporting display signs. A special ratcheting mechanism allows the cable from the Super Pullbox Plus to stay extended at any length. Super Pullbox Plus can be attached to almost any existing sign, dramatically reducing the costs usually associated with adjustable signs. The versatile Pullbox can be mounted in the sign or the ceiling. For more information, contact Vulcan Spring & Mfg. Co., 501 Schoolhouse Road, Telford, PA 18969; (Tel) 215-721-1721; (Fax) 215-721-1739; (Web) www.vulcanspring.com.
Gaiam & Kashi Offer Free Yoga DVD At SuperTarget Stores
Gaiam, a leader in fitness DVDs, is including a yoga sampler DVD in special double-box packages of Kashi GOLEAN cereal sold exclusively at SuperTarget stores nationwide. The DVD includes four 10-minute “try before you buy” previews of best-selling full-length yoga DVDs sold at SuperTarget stores.
“The marriage of Gaiam and Kashi is perfect because our companies share a vision of helping people be healthier and more in tune with their bodies,” said Howard Ronder, Vice President of Marketing for Gaiam. “Offering this promotion at SuperTarget stores, where people can buy everything from groceries to fitness programs and accessories, makes it easy for people to find healthy solutions all in one place.”
Green Giant Launches Vegetable Love Tour
Green Giant is making it easy for Americans to love their vegetables by offering tasty vegetable samples from the Green Giant Vegetable Love truck, which is going on tour throughout the Northeast.
Green Giant representatives will be on board the converted ice cream truck handing out great-tasting vegetable samples.
“We know that people want to eat more vegetables but face obstacles in actually doing so,” said Tammy Sadinsky, Green Giant Marketing Manager. “That is why we've provided them with tasty and convenient frozen options, such as Green Giant Broccoli & Cheese Sauce, Niblets Corn & Butter Sauce, Garden Vegetable Medley and Chef Inspired Vegetables with Tuscan Herb Sauce. These products go the extra mile by pairing nutritious vegetables with delicious low fat sauces and tasty seasonings.”
BooKoo Beverages Xtreme Sweepstakes Targets Young Males
BooKoo Beverages, Dallas, TX, recently promoted the launch of its 16-oz. energy drink with the BooKoo Xtreme Sweepstakes, giving consumers a chance to win a trip for two to the 2006 Summer X Games.
The package includes a roundtrip airfare, a 3-night stay at a 4-star hotel, and various X Games tickets. BookKoo is also giving away 140 pit bikes to second-place winners in the drawing. Consumers can enter the contest by signing up at www.bookooenergy.com/win.
“This promotion will be a definite traffic-driver at retail,” said Daniel Dower, President of BooKoo Beverages. “Retailers will be featuring some eye-catching POS materials to support the promotion and we’ve made the whole process easy for any retailer to get involved.”
The promotion ties in with the company’s sponsorship of the BooKoo Arenacross Series.
Displays Help Launch Green Point Wines
Moet & Chandon was looking for a dramatic two-case display to introduce Green Point, a premium category wine into the highly competitive U.S. market.
Multi Dimensional Resources, located in Carlstadt, NJ, designed, engineered and manufactured this display, which was created with a small footprint and would reinforce the brand’s bottle label, primarily the arches, to distinguish the bottle from others while creating an identity at retail.
An upscale, open-air styled rack creates a dramatic archway to reinforce the Green Point label art. The display, which accommodates two cases of product, was designed to offer flexibility of the product mix at retail.
Korbel Displays In Floral Depts.
The Korbel floral rack was designed to cross merchandise Korbel champagne in floral departments of grocery stores.
This display holds six cases of product, a quarter of which stand upright for brand recognition. Side panels and magazine/card racks are detachable for limited space. The rack has wheels for movement throughout the store The display is designed to help grocers make the most of special occasion purchases.
The Korbel floral rack was created for Korbel by PriceWeber, a sales promotion agency based in Louisville, KY.
Grabb-It Handles Are New Promotional Tool
Grabb-It, Inc., has developed a new promotional tool, which is a paperboard device that locks the grips of plastic merchandise bags together into a convenient and comfortable handle and literally puts the branding message into the consumers’ hands.
“Grabb-It handles offer a tremendous range of benefits to consumers, retailers and advertisers," said Carl Truly, President of Grabb-It. “In -store results have proven that Grabb-It is not only a much -appreciated convenience that grocers can provide to their shoppers, but also a totally new way for marketers to put their promotional messages and coupons literally into the hands of consumers.”
For more information on Grabb-It handles, contact Grabb-It, Inc., 3520 College Boulevard, Oceanside, CA 92056; (Tel) 877-447-2248, (Web site) www.grab-it.com.
Red Bull Flugtag 2006 Takes Off In U.S.
The 2006 Red Bull Flugtag is scheduled to take off from Tempe, AZ on April 29 as well as in Baltimore, MD in Oct.
"Flugtag" means "flying day" in German, but more importantly, it's American for a bunch of creative geniuses strapping themselves to totally outrageous homemade, human-powered flying machines and launching off a 30-foot ramp into the wild blue yonder, or alternatively, straight into the water.
Thirty teams, each consisting of five members, will be selected in each city to turn the fantasy of human-powered flight into reality.
Teams are judged on three criteria: distance, creativity and showmanship. Past Red Bull Flugtag entries have included a pregnant cow, a diaper-delivering stork, a pimped-out Cadillac and a lobster named Larry.
Kraft South Beach Runs ‘Beach In A Box’' Cross-Country Tour
To help Americans maintain their diets, Kraft is showing Americans the sunnier side of diet season by bringing them the beach. The Kraft South Beach Diet "Beach In A Box" tour will give dieters a winter warm-up and showcase delicious foods that fit the principles of the weight-loss plan.
Two 35’ long warm, sunny beaches will travel more than 10,000 miles across the country this winter. Floor-to-ceiling Plexiglas windows encase the sandy beach, palm trees, beach balls, shade umbrellas and South Beach Diet beach goers. The tour will visit popular venues in nine major cities. Heat lamps simulate the warmth of the beach while retractable awnings will protect "Beach In A Box" visitors from the outdoor elements. Visitors will sample Kraft South Beach Diet Cinnamon Raisin cereal bars, for a breakfast or snack on-the-go.
Planters Launches Nut Mobile Tour
To celebrate the 100th anniversary of the Company, the Planters Nut Mobile will embark on a four-month, cross country road trip visiting landmarks in Planters history, as well as some of the nation's most premier fairs and festivals.
Visitors will get to meet Mr. Peanut, vote on what he will wear next, smell the aroma of fresh roasted peanuts and taste them straight from the roaster.
Planters and Mr. Peanut collectibles from over the years will also be on display and guests will be able to take an interactive journey down memory lane, using green screen technology to put themselves in moments and events throughout Planters and American history over the last century.
Xiosk Corp. Deploys Destination Station
XIOSK Corp., Morristown, NJ,-has deployed its new Destination Station to the Nice 'n Easy convenience store chain.
The Destination Station offers high-impact, interactive advertising video and multimedia via a 21" touch screen and stereo speakers as well as a thermal printer for printing on-demand instant coupons.
The Destination Station also provides directions to weary travelers. The user simply chooses a destination, presses the screen to print and goes. In addition to the directions, users walk away with manufacturer’s coupons, contest promotions, games and more, which can be integrated and printed directly from the Destination Station.
For more informationabout the Destination Station, contact Xiosk Corp., (www.xiosk.com) at P.O. Box 9244, Morristown, NJ 07963; (Tel.) 973-975-4122, (Fax) 973-401-1184; (Web Site) (www.xiosk.com)
Kodak Introduces Retail Printing System
Eastman Kodak’s newest retail printing solution, the KODAK Digital Picture System 900, gives retailers an affordable way to offer onsite printing of both digital and film media, thereby tapping into the rapidly expanding digital market, while also retaining important revenue from film customers as the market transitions.
The DPS 900 builds on the proven technology in Kodak’s Picture Kiosk family. Combining a 35 mm film scanner with Kodak’s Picture Kiosk G4 platform and 6850 and 8800 thermal photo printers, the DPS 900 provides a total photo solution for retailers.
Phil Faraci, President, Consumer Digital Imaging, Eastman Kodak, said, “This photo solution offers increased volume and additional revenue for retailers while providing a high quality printing solution for consumers.”
Grupo Modelo Debuts Corona Billboard At Times Square
Grupo Modelo, the leading Mexican brewer, has put up twin billboards of its starship brand Corona Extra in the center of Times Square in New York City. This is the first lime in the history of Times Square, known for its spectacular ads, that a Mexican brand will hold a place of honor.
The billboard consists of two signs, each showing the famous image of the transparent Corona beer bottle with a lime wedged in its neck.
At 92 feet high and 35 feet wide, the signs are among the largest in Times Square.
Dickens Conducts ‘Taste the Difference’ Promotion Campaign
Dickens Energy Cider has launched the “Taste the Difference, Feel the Difference” campaign, whereby it allows customers at the store to buy any other energy drink in the store and get a Dickens Energy Cider free.
The Company already knows that Dickens Energy Cider wins side by side taste tests with over 70% of the people preferring its drink over that of its competitors.
With this promotional campaign, the retailer receives point-of-sale materials including gas pump signs, banners, window posters, cash register signs, lights, cooler stickers and/or cooler suction cup racks.
This promotion will be rolled out to approximately 100 new stores per distributor per month and has been very successful to date.
Art-Phyl Creations, Miami, FL, will be showing this new 72 clip Potato Chip & Snack Rack, a new version of its KK-72 Snack Rack. The new display will be shown at Global Shop for the first time. The full size floor display knocks down for easy shipping. It lowers shipping costs and prevents breakage. To learn more about this new display, contact Art Hochman at Global Shop, Booth 3302; or call 305-624-2333.
Clip Strip Corporation, Hackensack, NJ, will be showing its "Roto Clips" which grab customer attention with these fun, flexible and functional clear plastic sign holders. This new product is ingeniously designed for a variety of uses and can't help but draw the eye to a message. They are available in 8 eye-appealing versions. To learn more about "Roto Clips" from CSC, contact Arc Shelichach at Global Shop, Booth 2737; or call 973-727-4155.
Trion Industries, Inc., Wilkes-Barre, PA, offers an expanded line of Shelf Works™ shelf management fixtures which can turn difficult to merchandise freezers and coolers into well-faced, profitable point-of-purchase displays. Available are cooler capable dividers, auto and manual feed pusher systems, label holders, signage systems, shelf talkers and more, all designed to make refrigerated branding and merchandising more profitable. To learn more about these products contact Jim Castellino at Global Shop, Booth 1418; or call 800-444-4665.
Slencil Co., Orange,MA will be showing its Coilpen Replica a useful product which brand marketers are featuring using the convenience store distribution channel. The concept is to provide a high quality replica which is combined with the commercial duty coilpen to be placed at the check out station or lottery terminal, or wherever the pen could be used. The pen draws attention to the branded product inducing an impulse purchase. Boxed goods such as vitamins, medicine, donuts, etc. are all items that may be used as replicas because of the stock shape. To learn more about the Coilpen, contact William Goodwin at Global Shop, Booth 11138; or call 978-544-2171.
Kellogg's Cereal With Wobblers. Kellogg's created this display which showcased 10 of the 50 Limited Edition Disney Wobblers in an off-shelf-promotion that tied into the brand equity associated with Kellogg's and Disney. The display incorporated Mickey Mouse's ears with the look of Kellogg's Wobbler. Over 5,600 units have been placed increasing sales and profits. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.
Eastman Kodak Sway EC-Graphix. The objective of this display was to create an endcap piece that worked in a variety of Safeway Stores, formats and markets to allow Kodak to capture a larger share of the digital printing market. The unit had to make digital printing of photos simple and readily available for consumers. The display had to be space efficient. Created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604.
Bud Racing Tach Dangler. This display was designed to reinforce brand awareness and to keep Bud in the mind of nascar fans at the kick off of the racing season. The display is 80# litho mounted to E flute corrugate, diecut, and provided with hanging hardware. It is 30"l x 5"w x l8"h. It has been distributed to liquor stores and supermarkets and is expected to be there for 4 - 6 weeks. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Duane Read Gillette Endcap. This display creates a permanent endcap location that can merchandise a significant volume of the Gillette oral care and shaving products in Duane Read drug stores. The display also had to support future updates of product mix easily and cost effectively. The unit also has to provide maximum accessibility to drive impulse sales. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
PanoramaT SensifierT Virtual Environment
Clearr Corporation introduces its PanoramaT SensifierT, a virtual environment created by combining the elements of sight, smell and sound into one attractive display unit. It started with a convex-face backlit display with added sight and sound modules. Interfacing is another option which allows viewers to activate the scent and/or sound functions. There are over 33,000 scents giving the Panorama T. SensifierT applications in countless retail, P.O.P., tradeshow and corporate environments. For more information contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to ordinary grocery channels. The graphics on the unit tell the whole story of the product. Consumers are attracted to the "warm" graphics.The design "invites" the consumer to pick up the package. The display highlights the "flavored" coffees of the month while attracting the consumer to the package graphics and the smooth aroma while promoting the brand. The display has a very small footprint and offers quick set up for this prepack display, ideal for grocery channels. Promoting the coffee brand as well as the filters (on the shelf) was integral to the overall marketing strategy. The program achieved a sales lift of 65% over non-display grocery stores. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
La Choy Dog 36" Inflatable
Con Agra Foods used this Inflatable La Choy Dog to kick off the Chinese Year of the Dog. The inflatable was used in grocery stores all over the country to bring attention to the La Choy brand for New Year celebrations and beyond. The 36" Inflatable La Choy Dog was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, NY 10577.
Gatorade End Aisle Display
This seven foot high display was printed in full color on litho l coated sheets, mounted to corrugate and then die cut into a triangular shape. The display was one part of a whole print pos promotion which included cling vinyl, tent cards, toppers and wobt. The displays were strategically located next to Gatorade products which allowed the consumer to pick up the product and become aware of the current promotion. Since hockey is back this year, the promotion to win a trip to meet phenom rookie Sidney Crosby was a big coup and the display provided vivid graphics along with entry forms to attract consumer attention to the promotion. The program was successful achieving increased sales as well as awareness of Gatorade. The Gatorade End Aisle Display was created by Proprint Services Inc., 562l Finch Avenue East,Toronto, Ontario, Canada MlB 2T9.
Back to Top
To See previous issues of Creative Grocery Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
