Dr Pepper Hunt For More Promotion Launched
Dr Pepper is hiding 23 gold coins worth a collective $1.7 million as part of the Dr Pepper Hunt For More promotion.
One lucky consumer could win $1,000,000 by solving clues and finding a special gold coin hidden in a secret location. In addition to the $1,000,000 gold coin, 22 other gold coins, redeemable for amounts varying from $10,000 to $250,000, will be hidden in various locations throughout the U.S. and Canada. Clues revealed online each day will provide hints to help Dr Pepper fans/detectives locate the money. The clues will test consumers' knowledge of geography and world events. Each Dr Pepper Hunt For More Gold coin will have a unique code and toll-free number on the back so the winner who finds the coin can call to claim the prize.
Special in-store displays support the promotion.
Life-size Standee Promotes Socko’s Hogan Energy
Pop culture icon Hulk Hogan has partnered with Bliss Beverage to launch “Hogan Powered By Socko” energy drink. Hogan Energy cans as well as point-of-sale standees feature the life-size image of Hulk Hogan.
Hogan Energy powered by Socko is fortified with Taurine, vitamins B12, B6 and Horny Goat Weed for enhanced endurance while increasing mental awareness without unwanted carbohydrates. Entertainment and marketing company Bischoff-Hervey Entertainment, responsible for branding Socko on a global level through non-traditional based marketing initiatives, approached Hogan to market the energy drink.
Hawaiian Tropic Displays New Duo Packs
Hawaiian Tropic has introduced the Duo Pack, offering two complementary products in one simple package.
To drive sales for the Duo Pack, Hawaiian Tropic has developed a 36 piece sidekick display that will showcase all three Duo Pack products including Ozone Sport Sunscreen SPF 45+ with a Zone Guard Spot Protection SPF 65+; Oil Free Sensitive Skin SPF 50+ with a Sensitive Skin Lip Balm SPF 45+; and Instant Island Glow Daily Moisturizer with a Tinted Lip Gloss SPF 15.
The display was created with peg inserts in order to hold up the Duo Packs for the consumer to see and allows easy accessibility. The new, bright orange sidekick includes a header designed to show all three Duo Packs, both together and apart. The header calls out, “2 in 1 Suncare,” to attract consumer attention.
BIC Soleil Citron Shaver Introduced
BIC is extending the BIC Soleil line with the introduction of the BIC Soleil Citron shaver this spring.
The triple-blade shaver offers consumers the same great shave that they have come to expect from the BIC Soleil brand, and also features a pivot head, citrus scented handle and four modern colors that will appeal to women who enjoy expressing their individual style.
The launch for the new BIC Soleil Citron shaver will be supported with special corrugated displays designed to attract attention and gain premium in-store display space.
This display features all of the Solei shaver varieties -- Soleil, Soleil Twilight, and Soleil Citron. The displays also feature the Bic Comfort 3 Advance men’s shaver.
KA-ME Noodle Box Meal Displays Offered To Retailers
To capitalize on the growing market for Asian foods and consumer demand for convenient meal solutions, Liberty Richter Inc., Saddle Brook, NJ, has introduced KA-Me Noodle Box meals that are authentic as well as ultra-easy to prepare.
Consumers can mix, heat and serve right in the box and the meal is ready in two minutes with no water needed. The products are shelf-stable for up to one year.
Liberty Richter is offering retailers this 48-count shipper display, which includes 12 units each of Pad Thai, Peanut Satay, Teriyaki and Szechuan Noodle Boxes.
The space-efficient display helps sell the product to consumers and provides secondary merchandising capabilities.
PotatoFinger Chips Displayed At Whole Foods Markets
PotatoFinger Snack Foods, Inc. has begun placing its PotatoFinger potato chips flavor line up in select southeast Whole Foods market locations, following a successful test run in the Atlanta market.
“As part of our strategic expansion program, we're delighted that thousands of customers shopping at Whole Foods will now have the opportunity to enjoy our chips,” said Leon Stoltz, PotatoFinger’s CEO.
Made without any hydrogenated oils or trans fats, PotatoFinger chips are a healthier snack alternative. PotatoFinger Potato Chips are available in select grocery chains, restaurants, hotels, convenience stores, airports and specialty shops throughout the U.S. Marketed as “always sassy and fresh,” PotatoFinger potato chips are displayed with the tagline, "Chips with Attitude!"
This wire display will help support the line extension.
Country Living Specialty Food Collection Launched
Hearst Brand Development and Heritage Family Specialty Foods are introducing the Country Living Specialty Food collection, a signature line of gourmet specialty foods.
The products will be distributed at gourmet, gift and specialty food stores throughout the U.S. and the premium positioning of the Country Living brand will be reflected in both product packaging and point-of-sale materials.
“The Country Living Specialty Food Collection will offer Americans a delicious way to enjoy the homemade flavors of country living,” said Michael Moss, V.P.,Marketing, Heritage Family Foods.
Reese’s Display Features NASCAR’s Kevin Harvick
This brightly colored display was developed to promote Reese’s Peanut Butter Cups and a chance to win a day with NASCAR driver Kevin Harvick’s pit crew and the Reese’s Racing team.
The display addresses Hershey Co.’s need to make use of existing case packs while promoting the message of a contest. Four-color litho mounted graphics tie in the colors and logo’s of the Reese’s Racing brand to promote the brand recognition.
The unit is a one-piece design that has a built-in easel that allows for a one-step set up. This design was made to fit within a 10' x 10' footprint.
Creating bright colored graphics and a photo of Kevin Harvick targeted not only fans of Kevin Harvick and the Reese’s brand, it enticed racing fans in general. This Reese’s Peanut Butter Cups Racing Display was produced by Menasha Display, Inc., (www.menashadisplay.com.).
M&M’s World Retail Store Opens In Times Square
M&M's World New York, a larger-than-life, “candy-coated” retail store dedicated to the colorful, chocolate fun of all things M&M's, has opened its doors in New York's Times Square.
A 25,000 square-foot retail chocolate experience, M&M's World offers tourists and New Yorkers alike the opportunity to purchase unique and exclusive M&M's brand and character plush toys, apparel, and thousands of other items as well as the chance to create their own one-of-a-kind M&M's custom-blended color mixes, selecting from among 22 milk chocolate and peanut M&M's colors.
The store will offer several fun M&M's-themed “only in New York” experiences, including: the world's largest display of M&M's, featuring a selection of more than 1 million milk chocolate and peanut M&M's.
The character Blue in a homage pose to the disco beat of Saturday Night Fever. A 21-foot Miss Green M&M's version of Lady Liberty. An M&M's color mood analyzer, to identify for guests which M&M's color best suits their daily mood.
“Our M&M's World New York store will surprise and delight visitors with its unique shopping experience,” said John Hugh,
President of Mars Retail Group, maker of M&M's. “Throughout our New York store, customers will be immersed in a sound and light experience that reflects the fun and flavor of all things M&M's.”
Pepsi-Cola Unveils New Global Look And Marketing Approach
Pepsi-Cola is reaching out to consumers in a different way then ever before via a global brand restyle-a 360-degree marketing campaign that will be reflected all over he world on TV, radio, print, packaging, in-store and online.
The first effort will be new package graphics for Pepsi-Cola that change every few weeks to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars, marking the first time that Pepsi has altered its look so frequently. This steady rotation of designs reflects the fast, ever-changing interests of the elusive "millennial" generation. Not only will the packages look different, Pepsi bottles, cans and cups will give consumers access to exclusive online content, games, contests and sweepstakes through unique web addresses on each of the designs. The restyle will also come to life in-store with merchandising, account-specific promotions and point-of-sale materials that will showcase an array of packaging.
“On the surface, this might look like a packaging update, but it's much more than that,” said Cie Nicholson, Sr. V.P. & Chief Marketing Officer of Pepsi-Cola NA. “We’re changing the way we interact with consumers-and now we’re doing it on their terms. When people pick up a Pepsi, they'll be getting much more than a great tasting cola. They'll be getting a passport to the things they enjoy most.”
“We’ve learned that young people embrace change and seek discovery, connectedness, personalization and multiculturalism,” said Ron Coughlin, Chief Marketing Officer, PepsiCo International. “We believe this restyle touches on all these trends.”
Outwater Plastics
Kroger Pharmacies Offer Free Interpretation Service
Three Kroger Pharmacies in Central Ohio have launched the Martti interpretation service from Language Access Network. Martti (My Access Real-Time Trusted Interpreter), which is free to customers, will allow Kroger pharmacies and their non-English speaking customers to connect to live interpreters in over 150 languages including American Sign Language, Japanese, Russian, Somali and Spanish. Pharmacists will be able to provide drug counseling and answer customers' questions about their medications in their preferred language during normal pharmacy hours.
“As one of the nation's largest retail grocers, Kroger is setting the standard in providing high quality interpretation services to their limited English proficient customers,” said Michael Guirlinger, CEO of Language Access Network.
Maui Wowi Hawaiian Opens Stores Within H-E-B Supermarket Chain
Maui Wowi Hawaiian is opening retail outlets inside H-E-B supermarkets throughout Texas and Mexico. Mau Wowi Hawaiian is the only franchise that offers authentic natural Hawaiian products, fresh fruit smoothies, blended Hawaiian coffee beverages and genuine Hawaiian lifestyle products.
The first eight stores will serve as test sites for the Maui Wowi Hawaiian/H.E.B. collaboration. “Our relationship with Maui Wowi Hawaiian will enhance the retail experience of H-E-B customers by offering them an escape from the ordinary,” said Cyndy Garza, H-E-B. “It will be a place where they'll be able to purchase authentic Hawaiian products and healthy, all-natural beverages.”
WSL Strategic Reports On Organic Product Trends For 2007
WSL Strategic, New York City, reports that 1.2 million consumers use only homeopathic and natural remedies-twice the number in 2004. Some 29% of consumers include homeopathic remedies in their health care. While these users still skew female and slightly older, all demographics are represented. Specialty stores, mass merchandisers and drug stores are now tied for share of shoppers who buy homeopathic products. As for organics, 47% of shoppers have purchased an organic product in the last year, and 27% say they are buying more.
WSL Strategic warns marketers that 36% of shoppers don’t trust that an organic product is really organic and 29% do not think organic products are worth the price.
IRI Reports On How Americans Shop
“Shopping Trip Missions: A New Avenue For Growth,” from Information Resources, (IRI), reveals that trip missions have a dramatic impact on where consumers shop, the path they take throughout the store, price and promotional sensitivity and what they buy. Andrew Salzman, IRI Chief Marketing Officer, said “Marketers should define their “target” based not only on consumer segments but also on types of shopping trips, such as when a consumer is planning ahead and making a stock-up trip or running out for a few items.”
IRI identifies trip mission types as: Quick Trips that fill an immediate need and have one-to-three items in the basket totaling around $10. Special Purpose trips are non-routine trips for a narrow set of product. Fill-in trips span a broader range of categories than Special Purpose or Quick Trips but are not as broad as Pantry Stocking trips. Pantry Stocking trips represent about 15% of shopping trips, but generate roughly 40% of CPG sales.
Middle-income urban singles and couples make far more quick trips than any other type of shopping trip. The report suggests that retailers should refine merchandising strategies to address specific types of shopping trips as well as specific types of consumers. Retailers should collaborate with manufacturers on trip-targeted merchandising strategies, as some products show strong skews toward quick trips versus pantry stocking trips.
CJWT Identifies New Marketing Trends
JWT, the largest ad agency in the U.S., has issued “Next Now: Trends for the Future,” written by Marian Salzman, EVP, JWT and Ira Matathia, co-founder of brand consultancy NoFormula.
Top trends include: New Ties That Bind-Our definition of family continues to broaden. The Art Of Eating Well-A trip to the supermarket will become more complex. Look for more information to appear on food packaging in response to growing interest in knowing about what we eat. Leading-edge consumers will turn their attention from organics, now mainstream, to local sourcing. Once-exotic edibles like Mexican jicama and Portuguese peri-peri sauces will be front and center in upscale groceries. Middling America-In the retailing world, “masstige,” the marriage of mass and prestige a la Viktor & Rolf for H&M, will gain more momentum. Department stores-that middle ground between Wal-Mart and niche shops, are waging a comeback by heightening the customer experience. Shades of Green-Companies will battle to become the greenest in their respective categories. Work On, Work Off-As technology makes jobs more portable, we’ll struggle to master constant connectivity. Coffee Bars, for example, have become the de facto office for many mobile workers.
Kajmir Introduced By Centerra Wine Company
Kajmir, a unique blend of premium brandy, vodka and warm vanilla has been introduced by Centerra Wine Co., based in Canandaigua, NY.
From its alluring bottle design to its exotic color and flavor, Kajmir is on trend with the expectations of the image conscious, trend-setting consumers (ages 25-45) who have more than doubled the volume of the flavored spirits category in the last four years.
New Carpe Diem Functional Beverage Line Introduced
Carpe Diem Beverages, a natural functional beverage line, the brain child of Red Bull founder Dietrich Mateschitz, has joined the AMI Brands portfolio. “Just as Red Bull opened up a new beverage category, Carpe Diem will offer a new healthier drinking experience,” said Dietrich Mateschitz. “Based on the knowledge of botany and homeopathy we selected a blend of 25 botanical ingredients, with a taste profile unlike any other beverage.”
Carpe Diem’s Botanic Waters are made with a blend of herbs, each offering a concrete functionality: Relaxing, Vitalizing and Harmonizing.
I Can’t Believe It’s Not Butter Launches Mediterranean Blend
Unilever has introduced I Can’t Believe It’s Not Butter! Mediterranean Blend to its line of spreads.
Made with olive oil, which is a key component of a Mediterranean diet, the new I Can't Believe It's Not Butter! Mediterranean Blend is naturally cholesterol free and contains no trans fat.
Kellogg’s Special K Launches Chocolatey Delight Cereal
Kellogg Co. has introduced Special K Chocolatey Delight cereal, targeted to women as a great tasting evening snack option without the guilt associated with evening snacking.
A serving of Special K Chocolatey Delight and a half cup of fat-free milk contains only 160 calories.
Outwater Plastics puts displays into perpetual motion with its Solar Powered Display Motors. They are available in both rotational and pendulum movement formats for upright and inverted use with included plate, banner and signage attachments to accommodate a wide variety of ceiling and table top applications. Outwater Plastics’ energy efficient and environmentally friendly Solar Powered Display Motors fully operate on available indoor or outdoor lighting, offering ultimate savings without the need for batteries or upkeep. For more information, contact Outwater Plastic Industries, 24 River Road, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375, (Fax) 800-888-3315, (Web) www.outwater.com.
Gavin Mfg. can fulfill all your promotional needs including the production of mounted counter cards, easel backed counter cards, case cards, table tents, wobblers, neckhangers, display boxes & ledge props, posters, danglers, shelf talkers, E-decals, kitting and distribution. For more information, contact Gavin Mfg. Corp., 1700 Ocean Avenue, Ronkonkoma, NY 11779; (Tel) 631-467-0040, (Fax) 631-467-0039, (Web site) www.gavinmfgcorp.com.
The Unislat Wall System is constructed of a patented lightweight plastic that easily snaps together. A Unislat Wall is easy to put up. If wall display space isn’t available, Unislat offers free-standing rotating floor displays in three different styles and two sizes. Each unit is ready to use - no assembly required. For more information, contact Unislat Wall Systems, 13662 172nd Avenue, Grand Haven, MI 49417; (Tel) 866-846-6450; (Web Site) www.unislat.com.
Marv-O-Lus Mfg. Co. offers Square Dump Bins, which are versatile, cost effective off-shelf merchandising units. Marv-O-Lus offers a variety of Square Dump Bins to meet different merchandising needs. The Model 1955 Square Dump Bin, shown, is 30”H x 17”W x 18”D. It features an adjustable shelf. For more information, contact Marv-O-Lus Mfg. Co., 220 N. Washtenaw, Chicago, IL 60612; (Tel) 773-826-1717 (Fax) 773-265-1800 (Web Site) www.marvolus.com.
Wico Products offers the Smart Strip, a unique new merchandising strip that delivers superior performance characteristics at an economical price. The Smart Strip locks products on for secure shipment. Custom lengths and hook spacing is offered to fit different product specifications. The Smart Strip is engineered to support heavy products. It is available in standard and heavy duty versions, with or without a price label holder. For more information contact Wico Products, 311 East Fancy St., Blanchester, OH 45107; (Tel) 937-783-0000; (Fax) 937-783-4124; (Web Site) www.wicoproducts.com.
Mobile Merchandisers, suppliers of p.o.p. displays and fixtures of many different materials, has introduced this distinctive new fixture, featuring beautiful basket displays. The displays are unique and help to add a rustic appeal to many types of products. For more information, contact Mobile Merchandisers, 2611 Henson Road, Mount Vernon, WA 98273; (Tel) 800-452-9809; (Fax) 360-365-5951; (Web Site) www.mobmerch.com.
Midway Displays has introduced new Clipper Racks to the market. Coming in configurations of 72 and 108 clip as a floor display or 36 clip as a counter, it is adaptable for many different products and merchandising applications. An advantage of the Snap Rack Clipper is that it packs small, which reduces shipping and storage costs. For more information, contact Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Web Site) www.midwaydisplays.com.
FloorWindo® FloorLight takes the concept of floor p.o.s. advertising to a higher level by incorporating a White EL Panel with a FloorWindo®. FloorWindo® FloorLight illuminates the FloorWindo® to capture shoppers’ attention in a whole new way. For more information, contact Newtec Systems Inc., 2 Fairfield Drive, King City, ON Canada L7B 1L8; (Tel) 905-727-6631, (Fax) 905-727-4949, (Web Site) www.newtecsystems.ca.
SmartShop Delivers Personalized Marketing
Pay By Touch has launched its SmartShop™ service, which combines Pay By Touch’s patented biometric technologies with its data-driven marketing services to provide a personalized marketing solution for retail environments.
SmartShop gives shoppers customized offers on products when they enter the store before they shop. It enables retailers and packaged goods companies to deliver customized offers to shoppers.
When shoppers enter the store, they simply scan their finger at the SmartShop kiosk to get personalized offers based on their purchase history. Shoppers receive an 8 ½ x 11 print out with 12 to 16 customized offers for the products they buy most, and then head into the store to shop.
For more information visit the Pay By Touch web site at www.paybytouch.com or call 415-371-5766.
Clif Bar Launches SOS Winter Roadtrip
Clif Bar & Co. recently conducted the Clif Bar Save Our Snow, (SOS) Winter Roadtrip.
Traveling in an RV powered by vegetable oil, the Tour visited ski resorts and schools in the Western U.S., Rockies and Canada to promote awareness of global warming.
World champion Freeskier Alison Gannett has joined the eco-conscious energy bar maker to inspire skiers and boarders to join the fight against global warming.
“Clif Bar is stoked to partner with athletes like Alison who demonstrate an on-going commitment to protecting winter and the planet,” said Ricardo Balazs, Sports Marketing Manager for Clif Bar & Co.
“We hope the Clif Bar Save Our Snow Winter Roadtrip will inspire thousands of skiers and riders to take small acts that collectively will help save our snow,” Balazs said.
LIV Sports Drink Launches ‘Truth’Poster Campaign
LIV Natural, a new sports drink, has launched a poster campaign called “Truth,” challenging consumers to explore the ingredients in their sports drinks.
The GoPoster ads will run via street level poster boards located on high traffic streets. The campaign will continue in South Florida, Philadelphia, Boston and Denver.
Made with agave nectar, a natural, unprocessed source of sugar that the body breaks down more slowly, LIV is able to provide a better, more balanced recovery after exercising or any other strenuous activity.
LIV Natural sports drink is produced by Princeton, NJ-based Ritorna Natural.
Dole Tent Card Promotes Product Awareness For Sparklers In Cans
Dole featured this tent card to raise awareness that the three flavors of Dole Sparklers are now available in cans and therefore, increase sales. The signs were strategically placed on top of pallets of Dole Sparklers beverages.
This full color litho printed piece was printed on a 6 color Heidelberg press directly onto the board stock. It was then die cut into shape and shrink wrapped in packages of 15 for distribution.
The Dole Sparklers tent card was produced by Proprint Services, Inc., (Web Site) www.pop-online.com, a Toronto, Ontario, Canada based point-of-purchase display firm.
Coors Conducts Soccer Themed Promotion To Reach Hispanics
Coors recently sponsored an exhibtion match between two top soccer teams to help reach Southern California’s soccer-crazed Hispanic community.
To leverage the popularity of Ronaldinho, Barcelonas star player, Coors chose the patented MATRIX photographic reproduction process from 3 Strikes Activation, Rahway, NJ, to create collectible POS materials.
By designing the art carefully, distributors were able to choose from three different large format signs without large minimums and without additional setup charges.
The same art was also offered for smaller format “functional” signage such as fan flags, bench towels and sport towels. All of these materials served as “Non-traditional Media,” communicating the same impactful message. The program was turned around within 15 days from receipt of artwork.
For more information, contact 3 Strikes, 1905 Elizabeth Ave., Rahway, NJ 07065; (Tel.) 732-382-3820. (Web Site) www.3strikes.com.
Dole Displays New Fruit Parfaits
Dole is introducing Fruit Parfaits, a combination of fruit layered over crème and packed in a convenient, portion-controlled container requiring no refrigeration-perfect for sensible snacking.
“When it comes to snacks, it's important to consider nutritional, calorie, and fat content, as well as serving size,” said Dr. Nicholas Gillitt, Dole Nutrition Institute. "Dole Fruit Parfaits offer a more nutritious choice when it comes to guilt-free, decadent-tasting snacks with approximately 115 calories per serving, no trans fats and 25% of the RDA for Vitamin C.”
Colorful display materials for the new guilt free snack line are headlined, “Real Fruit & Luscious Creme.”
Sue Bee Displays Promote ‘Apprentice’
Sue Bee Honey was recently the featured product on the fifth episode of NBC's “The Apprentice: Los Angeles,”where two teams develop a start-to-finish marketing campaign for the Sue Bee product line.
The new displays featured the limited edition Sue Bee labels created by the winning team of contestants.
“Sue Bee’s involvement with ‘The Apprentice’ has without a doubt increased our brand recognition - and placement of our limited edition ‘Apprentice’ branded in-store displays further those efforts,” said Jim Powell, Vice President of Sales and Marketing at Sue Bee Honey.
Sue Bee Honey is the branded product name for the Sioux Honey Association, headquartered in Sioux City, Iowa SKAR Advertising, Sue Bee Honey’s ad agency, developed the in-store displays, to promote the product’s appearance on “The Apprentice.”
Outwater Plastics will be showing its new Solar Powered Display Motors. They are available in both rotational and pendulum movement formats for upright and inverted use with included plate, banner and signage attachments to accommodate a wide variety of ceiling and table top applications. Outwater Plastics’ energy efficient and environmentally friendly Solar Powered Display Motors operate on available indoor or outdoor lighting, eliminating the need for batteries. To learn more about these Soloar Powered Display Motors, contact Outwater Plastics personnel at Global Shop, Booth 2563; or call 800-631-8375.
PROPRINT Services Inc., will be showing this new type of display. This large end aisle display features litho printing with a raised uv coating. It was one of many pieces including headers, wobblers, basewrap, stands, clings and recipe pads created for a recent Kraft holiday promotion. What makes this piece unique is the interchangeable front panels that allow an ongoing program to have fresh and new graphics at a moments notice. To learn more about this display, contact Mark Salsky at Global Shop, Booth 5234, or call 416-754-3028.
Marketing Impact will be showing this Trident Superpack Gum Sidewinder display, which effectively merchandises a large volume of boxed gum. The display makes it easy to identify flavors, select and purchase while supporting the Trident brand strategy with its bold colorful graphics. This display was engineered to be durable enough to withstand high traffic areas and to give retailers easy re-stocking capability. The color coded angled merchandise pockets attract shoppers attention and hold a great volume of product in a compact footprint of only 14" wide x 5" deep. To learn more about this display, contact Michael Vogler at Global Shop, Booth 3059, or call 905-738-0888.
Stella Artois Upscale Floorstand. Stella Artois wanted to convey an upscale image with a display flexible enough to merchandise different products in various locations. The Stella Artois Floorstand was designed with a stunning Silver colored header that was constructed of curved steel with bold Stella Artois logo. The display featured changeable graphics and the capabilities to handle different packaging sizes. The two top shelves were created for Stella products while the lower shelves could be used for other brands in the portfolio. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.
Wal-Mart/Gillette Zig Zag System. Gillette wanted an innovative way to accommodate more product facings in Wal-Mart's razor category. Through the system's design that included pushers to keep the product far forward, Gillette was able to increase product depth from 9 3/4" deep to 15 3/4" deep, dramatically increasing product load in the same amount of space. The display system is also durable, as it is intened to last more than five years. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Braun 360 Complete Razor Launch Display. This display makes the razor visible so the consumer can "touch" the shaver through the PVC to get and idea of how it will feel. The display prominently features the Braun brand name and highlights the bonus shaver offer. A large die-cut image of the shaver on the pallet’s corners creates a 3D effect. Created by Rand-Whitney Retail, 1 Agrand Street, Worcester, MA 01607.
Fusion End Cap Dress Up Kit. Gillette wanted to provide a kit to retailers as an alternative to a full end cap display to help support the launch of the Gillette Fusion. Inspiration for the overall elliptical form of the display elements comes from the Fusion razor and the ergonomic design of its organizer tray. The displays' side panels incorporate the high tech look and feel of Gillette Fusion. Created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604.
This ceiling crasher is printed full color litho on a 28 x 40 Heidelberg press with aq coating. The sheets were then mounted to foamcore and die cut. Each unit was packed individually for nationwide distribution. On premise, this system is advantageous as it is not affected by air conditioning/heating winds and does not move to set off alarm systems. For more information, contact PROPRINT Services Inc., 5621Finch Avenue East, Unit #5, Toronto Ontario, Canada M1B 2T9; www.proprintservices.com.
Promo Print Solutions offers The Snap Mobile,© which is easy to assemble and use. Custom die cut the Snap Mobile© to hold a product or to be the shape of a product. Snap Mobile© is offered in sizes ranging from 3” to 6’. It ships flat and assembles in a “snap.” For more information, contact Promo Print Solutions, Inc., 420 S. Koeller Street, Suite 208, Oshkosh, WI 54902; www.promoprintsolutions.com.
Island Display has introduced a new patent pending sign system called the SkyBox. The advertising displays are made of modified acrylic and can be installed on the existing fluorescent light that you see on a drop ceiling or they can be equipped with its own lighting source and suspended by cable directly over the merchandise. SkyBox bridges the gap between retailer, consumer and brand by leveraging existing space for advertising/informational purposes. For more information contact Island Display, 1601 Harvest Glen Drive, Flower Mound, TX 75028; www.islanddisplay.com.
La Route Des Vignobles Wine Display
La Route Des Vignobles is using this display to merchandise it’s wines. The display holds a large quantity of product, yet the display requires a minimum of floor space. The display is on casters so retailers can easily position it in their stores. The display’s unique design attracts attention, while encouraging consumers to examine the bottles of wine. The full-color display header helps to convey the brand personality. This display was created by Point l Displays Inc., 8479 Devonshire Place, Montreal, Quebec, Canada H4P 2K1.
Beiersdorf Smooth & Pure Sliding Header Powerwing/Floorstand
This patent-pending design features both Smooth Sensations and Pure Moisturizer products in easily accessible product shelves. All visible components of the sidekick are full litho-lam E-flute corrugated, printed offset four colors + Nivea Blue and UV coating. This display is functional either as a floorstand for grocery and mass drug environments, or as a sidekick. It ships pre-packed, always with the optional floorstand base. The sliding header feature is unique. The display interacts with the consumer as the product from the bottom shelf sells out. Once the last bottle is removed, the header automatically "slides" down to reveal the top shelf. It attracts the consumer with high impact graphics, made even more appealing by the oversized header. This Beiersdorf Sliding Header Powerwing/Floorstand was created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.
Regis Corp. ‘Sexy Hair Floorstand
Regis Corp. is using this corrugated floor display, featuring sharp, glossy graphics and a wide variety of product choices, to help drive sales of the Sexy Hair product line. This fully assembled Autoshelf ® display enables salon staff to assure proper set-up in seconds. Built-in supports are utilized to withstand heavy product in a small footprint. The patented merchandiser is manufactured using b-flute corrugated with a full litho mount. The Sexy Hair floor display was created by U.S. Display Group, 100 Frontage Road, Newark, NJ 07114.
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