Lu Biscuits Introduces "Patisserie" Display
Lu Biscuits has introduced this French "Patisserie" (pastry shop) modular floor display, which exudes the ambiance of a French bakery. The five-shelf hutch provides the ability to combine several units to build displays of any size.
"The Lu Patisserie accommodates year-round seasonally themed point-of-sale materials," said Michal Neuwirth, Communications Director, Great Brands of Europe, the Stamford-based importer of Lu biscuits. "The display not only allows for the extra inventory needed as a result of promotions and FSIs it also creates an environment that will stimulate purchases."
The display features a bight red "awning" and eight distinct picturesque windows with still life scenes of fruit and biscuits.
The Lu Patisserie will also be available in a dark wood for permanent displays.
Ironkids Bread Runs Dinosaur Promotion
IronKids Bread is conducting a Dinosaur Dig promotion combining popular in-pack trading cards and an instant-win sweepstakes. More than 6 million loaves of IronKids Bread will contain dinosaur trading cards and a sweepstakes card with the “instant-win” grand prize of a trip to a working dinosaur dig in Grand Junction, CO.
The promotion will be supported with p.o.s. materials including giant IronKids Bread inflatable dinosaurs and corrugated 40-loaf Dino displays. Additional materials include dinosaur-enhanced header cards, price cards, and shelf danglers.
"Kids are wild about dinosaurs and love instant-win opportunities, so this promotion fits well with our target market," said Chris Ruzicka, Earthgrains Promotion Director.
U.S. Tobacco Offers Merchandising Cabinet
U.S. Tobacco Co., Greenwich, CT, has developed this "Large Volume Merchandising Cabinet." The display provides high volume mass merchandisers and discount tobacco retailers with a merchandising system to meet demands for product freshness, volume purchases and product availability, said Matt Zeyher, Manager, Trade Marketing.
The gravity feed self-rotating merchandising system is designed to merchandise single cans and 10 can rolls of moist snuff. The cabinet merchandises 960 cans.
Kraft Display Introduces Kool-Aid Slushies
Kraft Foods, Inc. wanted to create an off shelf merchandising vehicle to be used in all food environments for the national introduction of Slushies, a new Kool AId cold drink mix product.
It was imperative that the unit hold a large volume of product and have a very dynamic presence at the retail level. The unit was to have bold graphics and stand out in supermarkets and major food chains.
The Slushies unit is a semi-permanent rotating floorstand which utilizes six large compartmentalized trays with graphic channels molded onto the front of each compartment to hold die cut graphics. Thirty-six cases of product weighing more than 300 pounds ares displayed, with easy access by the consumer.
Henschel-Steinau, Inc., an Englewood, NJ-based p.o.p. display firm created this Kool-Aid Slushies unit for Kraft Foods.
Brooklyn Bagel Boys Featuring Supermarket Fixture
Brooklyn Bagel Boys wanted to create an authentic specialty bagel shop conveniently located in supermarkets while communicating that the bagels are fun and baked fresh everyday with the finest ingredients.
The base section is made of 3/4" red melamine with four black bumpers and four lockable casters. Three wire shelves are coated in a red powder coat. The counter top is a white melamine with black t-molding.
The Graphics on the cart are four color process screened decal on pressure sensitive white vinyl. The Bagel bins are made of 3/16" PETG with clear gripper edge hinges. The header sign is two sided on white styrene, screened 4-color process.
This display was created for Brooklyn Bagel Boys by CDA South, Inc., a Duluth, GA-based p.o.p. display firm.
Hormel Foods Offers 20 Case SPAM Display
Hormel Foods is using this display to create impulse opportunities while meeting retailers’ needs for quick, convenient, display-ready items for the Spam product line. This movable display holds more product with ease and may be used with special promotions in addition to gaining a second placement.
The base of the display is engineered to accommodate 206 pounds of product. The display is assembled and shipped as a set-up unit. Only the header needs to be attached at the store level. Two wheels allow the unit to be moved about.
The display header carries a special promotional offer for consumers to "Get Spam Stuff." The header also features a tear pad. The display is 200# and 275# corrugated, direct printed in two colors with a UV finish.
This 20 Case SPAM Movable Display was created by Smyth Companies - Display Division, (Reynolds Guyer Designers, Inc.) St. Paul, MN.
Cumberland Packaging Corp. needed a space-efficient, high impact display to help it introduce its line of NatraTaste low-calorie sweeteners into a crowded, competitive environment.
This corrugated floor display can be positioned at the end of an aisle, or as a freestanding floor stand, ensuring product attention in a wide rang of retail locations. Each floor stand displays 72 boxes of NatraTaste Sweeteners.
The merchandiser’s header and side panels are custom-printed with the NatraTaste brand names, logo and graphics, to maximize brand awareness. The display was successfully distributed 10,000 supermarkets, and other grocery retailers, nationwide.
This display was created for Cumberland Packaging by Display Technologies, Inc., a College Point-NY-based point-of-purchase display firm.
Dr Pepper And Fox Partner For ‘Find Love On Wednesdays’ Promotion
Dr Pepper and Fox Broadcasting are conducting the "Find Love on Wednesdays" promotion. More than 150 million specially-marked packages of Dr Pepper and Diet Dr Pepper will promote Fox’s "Beverly Hills, 90210" and "Party Of Five." An extensive point-of-sale campaign includes pole signs, shelf talkers and cold vault and static clings.
Contestants can retrieve game pieces for the "Find Love on Wednesdays" promotion located behind the label on specially-marked bottles and cans of Dr Pepper and Diet Dr Pepper. Each game piece includes both an "instant win" and watch-and-match area. Thousands of prizes will be given away to consumers in the two-part "instant win" and "watch-and-match" promotion, including up to 250 vacations for two to far off romantic destinations, cash awards of $5,000, Sony Watchman color televisions, T-shirts and discounts on Dr Pepper products.
Healthy Choice Runs First-of-its Kind Frequent Flyer Promotion
Healthy Choice is rewarding its customers with a first-of-kind promotion in the packaged goods industry, offering consumers the chance to earn free air miles with the purchase of Healthy Choice products. Healthy Choice has contracted with six of the nation’s largest airlines; American, Delta, Northwest, United, TWA and USAir for the promotion.
"With this promotion, Healthy Choice breaks new ground by offering free air mile awards to consumers who purchase our products," said Tim McMahon, Sr. V.P. ,Marketing, ConAgra Brands. "The ‘FreeMiles’ promotion is designed to reward current Healthy Choice consumers for their loyalty, at the same time we bring new users into the franchise by targeting business and leisure travelers who participate in frequent flyer programs and are seeking food that makes it easy to eat healthfully." According to McMahon, free mile incentives will also have high appeal among Healthy Choice users who index significantly higher that the general population in terms of their use of air travel and participation in frequent flyer programs.
The "Free Miles" promotion will be supported by a national FSI drop , as well as in-store POS and merchandising tie-in values with the participating airlines.
Mobil Rolls Out ‘On The Run’ Food Service P.O.P.
Mobil Oil has launched a comprehensive point-of-purchase campaign forits On The Run convenience stores across the nation. The campaign features a chef icon to convey that the food service is primarily freshly prepared to order and that baking is done on the premises, two key differentiators for Mobil On The Run.
"Getting these messages across quickly is a critical part of our overall objective of catching gasoline customers and c-store customers," said Jan Talamo, Chief Creative Director at The Star Group, the Cherry Hill, NJ-based communications agency, which developed the campaign for Mobil.
The campaign includes: danglers, menu boards, window posters, floor stands, pump toppers, floor graphics and pylon signs.
FMI Reports On Family Grocery Shopping
According to the 1998 Trends Survey conducted by The Food Marketing Institute, Washington, D.C., only 9% of married men claim that grocery shopping is their responsibility. More than half of married women (54%) say they are the primary grocery shopper, while 37% of married couples share equally in the food shopping task.
In households with incomes in excess of $75,000, 20% of men are the primary shopper and 40% share in grocery shopping. In families with incomes under $15,000, 8% of men report being the primary shopper and 25% claim to share the responsibility. Almost half of people under the age of 25 reported sharing grocery shopping responsibilities (45%), vs. just over 15% for respondents over the age of 65. Men living in urban areas are far more likely to be the primary grocery shopper (24%).
Arm & Hammer Unveils Fridge-N-Freezer Box
Arm & Hammer Baking Soda has introduced the Arm & Hammer Baking Soda Fridge-n-Freezer Flo-Thru Freshener, designed to deliver maximum deodorization by exposing twice the amount of Baking Soda. The new blue box features a patented easy-tear front and back panels and cloth filters that expose more Baking Soda to keep foods tasting fresher longer.
"The Fridge-n-Freezer pack in the new blue box marks the first significant packaging change to the familiar little yellow box,’" said Donna Corrato, Brand Manager.
Kraft & Sorbee Introduce Crystal Light Candy
Kraft’s Crystal Light brand of powdered drink mixes is now the name of a new line of sugar free candy from Sorbee. Crystal Light Sugar Free Candy is available in four flavors: Tropical, Fruit, Lemonade and Ice Tea.
"The well known and respected brand name coupled with the low calorie claim, will combine to make the introduction a real success," said Linda Skidmore, Marketing Manager for Sorbee.
The line will be merchandised in a pre-packed shipper display.
Jolly Rancher Lollipops Introduced
Hershey Chocolate U.S.A. makes its first venture into the lollipop market with the national introduction of Jolly Rancher lollipops. These individually wrapped lollipops have the unique square shape and long-lasting, intense fruit flavor for which Jolly Rancher candies are known.
Jolly Rancher lollipops are available in three flavors cherry, apple and watermelon. The introduction is supported by in-store and event sampling.
Trident Advantage With Baking Soda Introduced
Warner-Lambert Company has introduced Trident Advantage with Baking Soda, the newest extension to its Trident sugarless gum brand.
The gum is designed to be a complement to regular daily oral hygiene. Trident Advantage With Baking Soda whitens teeth through surface stain removal; removes plaque build-up on teeth; reduces the risk of tooth decay; and promotes fresh breath.
BIC Introduces Soft Touch Rollerball Pen
BIC Corp. has launched a rollerball pen with a super soft grip called the Soft Touch Rollerball pen, combining writing comfort with the styling of a fine writing instrument at an affordable price.
This new writing instrument is BIC’s first entry into the profitable value-added roller segment. Value-added rollers now make up more than 60% of all roller dollars, according to Charlie McCaffrey, BIC’s Group Product Manager, Markers.
Kraft Easy Mac Introduced
Kraft Foods, now offers moms an "instant" solution when kids want macaroni and cheese with Kraft Easy Mac. Simply microwave, mix and in less than five minutes, Easy Mac is ready as a fast meal or snack. For the first time, Kraft Macaroni & Cheese comes in single-serve packets that include all the ingredients in a handy pouch with no need to add milk or butter.
"We see Kraft Easy Mac as the next evolution in macaroni and cheese because it takes only five minutes to go from the box to the bowl," said Steve Gackenbach, Senior Brand Manager.
Godiva & Dreyer’s Launch Ultra-Premium Ice Cream
Godiva Chocolatier and Dreyer’s Grand Ice Cream have announced an agreement to introduce Godiva Ice Cream, which will be available in grocery stores in six flavors. The ice cream represents a continuation of Godiva’s marketing strategy to extend its brand equity through successful ventures that include gourmet coffee, biscuits, hot cocoa and liqueurs.
"In creating a new way to experience Godiva, we are providing consumers the ultimate ice cream experience for personal indulgence and entertaining," said Gene Dunkin, Godiva’s Sr. V.P. Marketing.
Van de Kamp’s Runs "Fish Faces" Contest
Van de Kamp’s is conducting the "Fish Faces Photo Contest," in which children, ages 1 to 12, compete for the title of best fish face. The grand prize winner will receive a 4 night all expenses paid trip to Orlando, FL for four. Consumers who buy two packages of Van de Kamp’s can receive a free Fujifilm QuickSnap camera.
Louis London, St. Louis, MO, developed the promotion.
Conocraft, McAfee, NJ, will be showing Nabisco Aisle Architecture, which was designed to increase both overall category sales and Nabisco sales by pulling traffic down the aisle. Aisle Architecture is a new concept that turns the entire grocery aisle into one giant display. Various sized riser cards can be seen from virtually anywhere in the store, and serve as a beacon to consumers luring them into the aisle. The Nabisco message is also seen on the reverse side of the display. Complementing the riser cards are end-caps, brand designators, shelf-talkers, floor-talkers and channel strips that continue to involve the customer as they enter the aisle. To learn more about this display concept, contact John Scopa at the POPAI Show; Booth 8000; or call 973-209-1313.
Sterling Promotional Crop, White Plains, NY, will be showing this inflatable chair, designed together with Pepperidge Farm, as part of a huge nationwide promotion for the Pepperidge Farm Gold Fish crackers. The offering of the chair to consumers proved to be as popular as the crackers. Sterling’s patented chairs assure that a promotion will be worry free, attention getting with dynamic results. The unique chair can be made in adult, children or display size. A choice of material, color and graphics helps make the chair visually exciting. To learn more about inflatable chairs, contact Steve Linder at the POPAI Show, Booth: 9613; or call 914-694-6500.
KENT TRAPEZIUM MOSAIC FIBEROPTIC DISPLAY. The Kent logo has changed many times in different international markets. The Kent Trapezium Mosaic combines most of the elements of the various logos into one very attractive display. The gradations of blue were only possible with fiber optics. Created by Fiberoptic Lighting, Inc., 950 SE "M" Street, Grants Pass, OR 97526. POPAI AWARD ENTRY.
Nabisco Barnum’s Marine Floorstand
This colorful floorstand was designed to introduce "new" Barnum’s Marine animal crackers, via a unique-shaped, consumer kid-friendly display. The unit had to be easy to assemble and stock, to be shoppable on all four sides and still occupy a minimal amount of floor space. The display features an appealing dolphin which draws attention to the display as the header and represents the marine cracker collection. The display has four openings in a circular bin which is designed low to the floor, allowing consumers (kids) easy access to the product. The display is compact, easy to assemble and easy to re-stock. The Nabisco Barnum’s Marine Floorstand was created by Conocraft, 1 Industrial Drive, McAfee, NJ 07428.
Duracell, Inc. & K-Mart Battery Center
This display was designed to be the major battery center of the store. It was necessary to create a highly visible four-sided unit with large merchandising graphic panels. In addition, the retailer had to be able to re-configure the display with different combinations of steel scanner hooks and or steel channels riveted to steel uprights. A vacuum formed header, injection molded corners and extruded sides combine to make a header with a hidden storage compartment. K-Mart reported a direct increase in sales of 25% due to the high visibility of the display, central location of the product and four sided access to the product. The Duracell, Inc. / K-Mart Battery center was created by Display Creations, Inc., 1970 industrial Park Road, Brooklyn, NY 11207
Plumrose Floor Display
Plumrose required a display that would establish an off-shelf presence for the Plumrose product. This four shelf display is a stock unit that has been customized to match the Plumrose package with their colors and logo prominently shown. The sturdy unit is available in variety of sizes and is one of a Stack-a-tray stock displays. It holds a good supply of product and is attractive and economical. It is available with a short lead time. The Plumrose Floor Display was created by Helmuth Industries, 5 Sherman Street, Linden, NJ 07036.
Power Bar Countertop Acrylic Display
Power Bar, Inc. wanted to build brand exposure of the Power Bar product name and corporate colors within the young, active generation and increase product availability in health and food related distribution channels. This Power Bin was designed exclusively for the national chain of Sports Authority retail outlets. Additionally hundreds of displays were placed in various professional sport teams locker rooms. The Power Bin has increased market share of the Power Bar and the Harvest Bar with brand recognition in the retail environment also increased. The Power Bar Countertop Acrylic Display was created by E-B Display Co., Inc., 1369 Sanders Avenue. SW., Massillon, OH 44648.
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