Kraft Foods Introduces Kraft Connections
Kraft Foods recently introduced a marketing program to provide consumers with meal solutions. Whether it’s via Sunday newspaper inserts, in-store displays, or the Internet, the Kraft Connections program will steer consumers toward the supermarket with everyday meal ideas. Sarah Gleason, V.P., Strategy for Kraft Foods, said, “We’ll be connecting with consumers at every stage of the meal preparation process, driving incremental retail sales.”
One of the most visible elements of the Kraft Connections program includes Dinner On Hand, which offers meal solutions in special p.o.p. displays.
Barney/Luvs Merchandiser Supports Cross-Promotion
The Barney/Luvs merchandiser was designed to support a joint promotion between Procter & Gamble’s Luvs diapers and Lyrick Studios’ “Barney for Baby” products and videos.
The unit, constructed specifically for Wal-Mart’s “Action Alley,” was a one-stop shopping location for baby’s wants and needs. It also served to launch the new line of Barney toys for newborns.
Each company was allotted two sides of the display, which also features two graphic panels that slide into metal positions. Each panel includes two 40 second sound boxes designed to encourage kids to spend time interacting with the display, gaining parents’ attention in the process. The giant Barney plush toy on top of the display and the traditional Barney purple on the header create instant recognition.
The Barney/Luvs merchandiser was produced by Phoenix Display/International Paper, Thorofare, NJ.
Duracell Debuts Future Shop Battery Center
The Duracell Future Shop consolidates multiple battery brands in a sleek endcap configuration that requires little floorspace. The display creates a one stop shopping battery location for Future Shops, a Canadian home electronics retailer. The unit upgraded the look and feel of existing battery centers with a new, high-tech appearance. The brand awareness created was driven home by the prominence of the same logo imagery and color palette as the Future Shops.
The design of the display on this multi-brand initiative was won by Duracell, letting the brand take control of the category and enjoy the positioning that accompanies a category leader.
All of the displays have been placed and Duracell is considering future applications for the display design based on feedback from the field and the Future Shop account.
The Duracell Future Shop Display was produced by New Dimensions Research Corp., Melville, NY.
Great Australian Barbecue Cookoff Promo Is Launched
Jacob’s Creek and Wyndham Estate wines have launched the Great Australian Barbecue Cookoff promotion to promote the enjoyment of barbecue and wine, while increasing brand awareness.
The off-premise part of the Great Australian Barbecue Cookoff invites consumers to enter their favorite barbecue recipes matched with one of the wines for a chance to win a trip to Australia and a grandprize of a new Subaru Outback Sport. The on-premise part invites chefs at participating restaurants to prepare a special menu item to be matched with a Jacob’s Creek or Wyndham Estate wine. Donations will be made to a national charity in the name of the winning chefs.
“Jacob’s Creek and Wyndham Estate wines wants to continue to build on last year’s success with the launch of a $1 million on- and off-premise integrated marketing campaign,” said Roberta Perillo, Sr. Brand Manager for Austin, Nichols & Co.
The Great Australian Barbecue Cookoff point-of-sale materials were designed by CCM of NYC.
Spring Sales Blossom With Kendall-Jackson’s Displays
Kendall-Jackson Wine Estates, Ltd., Santa Rosa, CA, is using fresh springtime images to add consumer appeal to its versatile displays.
The spring mass structure and case card show Kendall-Jackson wines delivering a special accent for all springtime holidays.
A well-designed, free guide to festive Springtime entertaining is a value-added feature to Kendall-Jackson’s spring displays.
In selected areas, a Necker-Coupon offers a discount on a purchase of pork along with a special pork recipe, which helped to generate incremental sales over the Easter selling season.
Hint Mint Counter Display Helps Build Sales
Hint Mint is using this customized countertop display to build sales by maximizing product visibility in a minimal space in Barnes & Noble stores and other specialty retailers. One thousand units were distributed nationally by Display Technologies, a College Point, NY-based designer and manufacturer of innovative retail merchandisers.
The two-tier custom display, which sits on a countertop, is constructed of heavy duty wire for strength and durability. To maximize visibility of the Hint Mint 1.1-ounce chocolate tins, the merchandiser tilts back for easy, in-store consumer recognition. The display comes with an optional header, which features elegant brand name graphics replicating the packaging design. Powder coated in black, the high quality display ships assembled.
Guinness/Bass Feature Oversized Replicas
Halo Marketing used these Guinness/Bass oversized product replicas as promotional vehicles. The units were stuffed with golf balls to be used on-premise to increase brand recognition. The promotion had on-premise beer drinkers guessing the number of golf balls in each oversized replica, which were then used as tip banks after the promotion.
The Guinness/Bass oversized product replicas were produced by Display Products NA Inc., Yaphank, NY.
Coca-Cola & P&G Announce New Venture
Coca-Cola Co. and Procter & Gamble have formed a stand-alone enterprise focused on marketing innovative juices, juice-based beverages and snacks on a global basis. The new company combines Coca-Cola’s worldwide distribution, merchandising and marketing prowess and P&G’s research and development capabilities.
Don Short, a 24-year Coca-Cola veteran, named CEO of the new company, said, “We will combine global brands, tremendous talent from both companies, a dynamic mindset that will infuse our products, an entrepreneurial corporate culture, and best-in-class innovation, marketing and distribution capabilities to meet consumer needs.”
POPAI Releases New Study
Point-of-purchase advertising can be measured in a manner similar to broadcast and print advertising, according to the initial results of the supermarket phase of a five-year study conducted by Point-Of-Purchase Advertising International (POPAI) and the Advertising Research Foundation (ARF). Andrew Edelman, Chairman of the Board of POPAI, said, “Previously, industry standards for measuring P-O-P advertising didn’t exist. Now, they do. There is no question that this is an enormous leap forward. Eventually, it will transform the way we do business in P-O-P advertising.”
Some of the major findings are: P-O-P advertising generated incremental sales ranging from +2% to +65% independent of any price reductions. Brand signage in one category resulted in a sales increase of 2%; by +12% with the addition of base wrap; by +27% when a standee was added; by +40% through the addition of an inflatable/mobile and; by +65% when a sign was added that communicated the brand’s tie-in with a sport, movie or charity. In one example, P-O-P cost-per-thousand (CPM) was found to be close at $6-$8 to that of out-of-home advertising, or radio, which is half the cost of TV advertising.
NCH Issues Report On Couponing
NCH’s annual analysis of coupon trends has shown that the number of manufacturer coupons distributed in 2000 totaled 248 billion, a slight decline of 3% over the previous year. Charles Brown, V.P. for NCH, a worldwide coupon processor headquartered in Lincolnshire, IL, said, “In 2000, if not for the eight noteworthy CPG marketers who followed pre-consolidation strategies, the U.S. coupon distribution and redemption volumes would have remained relatively consistent with 1999. “The completion of many mergers combined with current news of an economic slowdown in the U.S. indicates that, for 2001 we are likely to see an overall increase in couponing activity.”
NCH reports that American shoppers redeemed 4.5 billion coupons and saved a total of 3.6 billion dollars during 2000. This redemption volume was down 4.2% when compared with 1999. The 3.6 billion dollars saved by Americans remained consistent with 1999.
The top 10 highest growth categories for coupon distribution were: 1.Disposable Diapers 2.Paper Products 3.Pet Treats 4.Cheese 5.Snacks 6.Household Cleaners 7.Condiments, Gravies & Sauces 8.Vitamins 9.Toothpaste 10.Canned Vegetables.
Marketers Increase Coupon Distribution
As consumer confidence in the economy lags, marketers are protecting branded market share by offering increased savings incentives with coupons. The number of coupons distributed increased 7.5% in 2000 to over 330 billion, according to Carolina Manufacturer’s Services, Inc. (CMS), a Winston-Salem, NC-based promotional settlement and information management firm. Over 4.4 billion coupons were redeemed in 2000, representing consumer savings upwards of $3.3 billion.
Marketers increased coupon distribution volume for the second year in a row and continued to test different methods of coupon distribution. Major CPG powerhouses experimented with the “solo FSI,” a sophisticated Sunday newspaper insert sponsored by a single manufacturer. Marketers increased the average expiration period by nearly 10% to 3.4 months. Additionally, marketers upped the potential savings, increasing the average coupon face value by 6% to $0.75.
Report Issued On Obesity Problem
Losing weight may not be as simple as following a health professional’s advice to be more physically active and to eat healthier foods, according to a national survey by Discovery Health Channel. In fact, Americans have a more fatalistic attitude about weight loss than health professionals realize.
Many Americans feel that being overweight is due in part to factors outside of a person’s control. According to the survey, four out of 10 Americans (41%) said that neither overweight nor obese people have any control over their weight and two-thirds (67%) feel that obese people have no control.
Of those people who report currently being overweight, 21% say they are currently not taking any steps to lose weight and 25% of these people are not planning to take any steps in the future to lose weight. Survey results indicate that a major factor in the country’s weight problem is the widespread feeling that gaining weight is a natural part of the aging process. Americans also believe that weight lost through a change in diet and exercise will eventually be gained again. Other than “liking to eat” (18%), the number one factor Americans cite for their difficulties in losing weight is will power and self-control.
More U.S. Households Own Pets
The number of pet dogs and cats in the U.S. has reached an all time high, according to a new study sponsored by the Pet Food Institute (PFI). In 2000, a majority of American households, approximately 55%, had at least one dog or cat, with many providing homes for both.
The PFI Pet Incidence Trend study shows that in 2000 there were over 75 million pet cats and 59 million pet dogs in the U.S. The percentage of cat owning households reached a record high last year with over 34% of all households having at least one pet cat. The percentage of households owning dogs remained constant, with approximately 37% home to a pet dog.
Organic Yogurt Debuts
Stonyfield Farm has introduced YoSelf, a low fat yogurt made especially for women, with 200 milligrams of calcium per 4oz. serving or 20% of the RDA per serving. In addition to being a good source of calcium, YoSelf features inulin, a natural dietary fiber that is clinically proven to increase calcium absorption. and promote good digestive health.
Reebok & Clearly Canadian Launch Water Beverage
Reebok and Clearly Canadian have launched Reebok Fitness Water, an enhanced water beverage featuring essential vitamins, minerals and electrolytes. Reebok Fitness Water will compete in the $9.6 billion Alternative Beverage category, and will help pioneer a new concept: enhanced water beverages.
“Marketing this new enhanced water beverage with Reebok provides us a competitive advantage as we draw upon Reebok’s leadership in the fitness industry,” said Douglas Mason, President, Clearly Canadian Beverage Corp.
“Reebok Fitness Water meets our ongoing business objective to extend the Reebok brand into new lifestyle opportunities that meet the needs of our sport and fitness consumers,” said Jay Margolis, President, specialty business group for Reebok..
Coca-Cola To Market Disney-Branded Beverages
Walt Disney and Coca-Cola will market nutritious children’s beverages globally under the Disney brand. The first product launched will be juices and juice drinks from The Minute Maid Co., an operating group of Coca-Cola. The first beverage to enter the market, “Mickey’s X-treme Coolers,” is a vitamin-fortified juice drink available in single-serve pouches and multi-serve plastic bottles.
J&J’s BAND-AID Launches New Bandages
Johnson & Johnson’s BAND-AID brand has developed three new bandages to improve the healing of cuts, scrapes and minor wounds. The new bandages include Quick Stop Adhesive Bandages specially designed to stop bleeding faster than ordinary bandages; Pain & Itch Relief Adhesive Bandages; and Gentle Care Adhesive Bandages designed to adhere securely yet gently to the skin.
Uncle Ben’s Mini Bowl Products Introduced
New Uncle Ben’s Mini Bowl products have been launched to satisfy kids’ hunger while delivering taste, nutrition and convenience. Uncle Ben’s Mini Bowl products are complete, microwavable meals that are ready in five minutes. Six varieties include Beef Taco Ole, Pepperoni Pizzeria, Cheesy Mac & Cheese, Chicken & Veggie, Crazy Cartwheels & Meatballs and Cheeseburger! Cheeseburger!
OdwallaMilk Debuts
Odwalla, Inc., the super-premium juice company, is introducing OdwallaMilk, a creamy blend of organic soy, basmati rice and oat milks that have been combined to create a healthful dairy-free beverage. Odwalla reports that soy beverages grew 97% in U.S. grocery outlets from one year ago, and refrigerated dairy-free products exploded to more than 600% growth.
Bumble Bee’s Tuna In A Pouch Debuts
New Bumble Bee Tuna In A Pouch, offers drain free packaging for Bumble Bee Tuna Chunk White Albacore in Water and Chunk Light Tuna In Water. Available initially in regional markets, the new easy-to-open, drain-free pouch delivers moist, flavorful tuna without the mess.
Minute Maid Launches Simply Orange
Minute Maid has launched Simply Orange, a not from concentrate orange juice. Positioned to be a premium player in the chilled orange juice category, Simply Orange comes in a unique, clear carafe that seals in freshness. Available in Original (pulp-free), Calcium Fortified (pulp-free) and Grove Made (high pulp) varieties, Simply Orange will be the only product carrying the Simply Orange Juice Company name.
Canandaigua Unveils K
Canandaigua Wine Co., has introduced K, an alcoholic hard cider made with apples from the English countryside. Rob Vlosky, K Brand Director, said, “Historically, cider has been positioned to male pub drinkers aged 35-45, but our research indicates that K appeals to younger consumers.”
K’s introduction will be supported with product sampling at regional fairs and a national music tour.
Sun Soy Launches Coffee-Flavored Soymilk
Morningstar Foods has launched Sun Soy Coffee Latte, a coffee-flavored soy milk. “Coffee flavors are very popular with consumers right now and allow brands to attract a wide range of consumers,” said Toby Purdy, Sr. V.P., Marketing, Morningstar.
Budweiser To Run ‘True Summer’ Promo
Budweiser and Bud Light announced that supermodel Elsa Benitez will serve as spokesperson for the Bud Family “True Summer” 2001 program. Benitez will be featured on “True Summer” 2001 promotional point-of-sale items.
Three summer holiday promotions: “Dive In” (Memorial Day), “Red, White and True” (July 4th) and “Last Call” (Labor Day); offer unique display opportunities. Stand-up displays, imprintable banners and cooler toppers feature Benitez and “True Summer” imagery.
Take-one booklets, titled “Your Guide to True Summer,” highlight great prizes including MP3 digital music players, barbecue grills, vacations at Anheuser-Busch’s new themepark in Orlando, Discovery Cove, and tickets to a Budweiser end-of-summer “Last Call” party.
Dan McHugh, Director, Retail Sales Promotion, Anheuser-Busch, said, “Instant win cans and bottles will be available throughout the summer.”
‘Pringlesmobile’ Hits The Road
The “Pringlesmobile” has hit the road for a cross-country tour. The 53-foot trailer features a gigantic 30-foot Pringles can and houses a state-of-the-art dance club, complete with a deejay booth. Pringles will donate $.10 for every mile traveled to SHiNE (Seeking Harmony in Neighborhoods Everyday), a youth empowerment organization.
The mobile tour is the latest initiative in Pringles’ campaign centered around popular music. Maureen Hood, Pringles’ Marketing Director, said “The Pringlesmobile invites consumers to experience the brand in a creative way that brings our advertising to life.”
The main activity aboard the Pringlesmobile, the “Mr. Pringles’ Posse Casting Call,” searches for young adults to appear in a future Pringles TV commercial.
3M POP’ n Sell Debuts
Service Litho-Print, Oshkosh, WI, and 3M Co., have introduced the 3M POP’ n Sell Dispensing System with Ex-Static display backer. The system dispenses custom-printed 3M Post-it Notes. Service-Litho’s Ex-Static repositionable display backer helps put coupons, product information, recipes, and special offers directly onto virtually any surface, including store shelves, aisle displays, refrigerated and freezer compartment doors, with no adhesive residue.
For more information, contact Service Litho-Print, (Tel) 800-544-1493, www.service-litho.com.
Dr Pepper & Kingsford Run Grilling Promo.
Dr Pepper and Kingsford have launched a joint promotion.
Consumers will receive a coupon for a free 2-liter bottle of any Dr Pepper product with the purchase of one 8-pound or larger bag of Kingsford Charcoal. In addition, consumers will receive a free 8-ounce bottle of Hidden Valley Salad Dressing with the minimum $5 purchase of fresh chicken and one 16-ounce or larger bottle of KC Masterpiece Marinade.
“Dr Pepper is a natural fit with great brands such as Kingsford, Hidden Valley and KC Masterpiece,” said Scott Evans, Dr Pepper Associate Promotions Manager.
P.o.s. materials include pole toppers and shelf talkers.
Miller Offers ‘Get The Goods’ Promo
Consumers will get a chance to “Get The Goods,” during Miller’s summer promotion. The on- and off-premise promotion enables consumers to find cards containing codes inside specially identified packages of Miller Lite and Miller Genuine Draft. Codes can be used to enter a sweepstakes for selected prizes via 1-866-BUY-LITE. Codes may also be used at Millerlite.com.
P.o.s. materials include posters, case cards, base wrap and danglers.
IBC Root Beer Runs ‘Take It To The House’
This summer, one lucky IBC Root Beer consumer will get a five-year reprieve from mortgage payments as the grand prize in IBC’s “Take It To The House” promotion.
Consumers can enter to win the mortgage relief and other prizes such as Mitsubishi HDTV Home Theater Systems, 50-inch projection televisions and DVD players by sending an entry form found on specially marked 6-packs of IBC Root Beer.
Safeway Runs ‘Eat Like A Champion’
U.S. Women’s Soccer Team stars Mia Hamm and Kristine Lilly recently kicked off Safeway’s national education program, “Eat Like A Champion.” Sponsored by Safeway in cooperation with the national 5 A Day program (co-sponsored by Produce for Better Health Foundation and the National Cancer Institute), the Eat Like A Champion program is targeting over a half-million elementary school children. The national effort will provide curriculum materials for 18,000 classrooms.
In addition to Hamm and Lilly, U.S. Men’s and Women’s Soccer Team members Eddie Pope, Ben Olsen, Josh Wolff and Joy Fawcett support the program through special recipe cards located in Safeway supermarkets.
Pete’s Wicked Brews Teams With Playboy
Pete’s Wicked Brews and Playboy are inviting retailers to “Score Wicked Sales with Pete’s Summer Brew.” The promotion features a sweepstakes in which Playboy Playmate of the Month, Miss May 2001, will accompany one winner and a friend on a two-day trip to the ballpark of their choice for a day of baseball and an evening of partying.
A full roster of P.O.S. items, include standees of Crista Nicole, Miss May 2001, case cards, banners, posters, static clings, and sweepstakes tear pads.
Tropicana ‘Pure Tour’
Tropicana is conducting a year-long cross-country “Pure Tour” promotion to celebrate a company milestone of 300 billion oranges squeezed.
The Tour features a fleet of five Volkswagen Beetles painted and retrofitted to resemble the familiar Straw-In-Orange icon of Tropicana’s Pure Premium orange juice launch. The Tour will visit more than 40 states across the country stopping at more than 1,300 local community events including marathons, sporting events, festivals and shopping areas. Families can win free prizes as the “Tropi-cannon” — the straw mounted atop the VW bugs — launches toys and t-shirts to the crowds.
SPAMMOBILE Rolls For Sampling Tour
The SPAMMOBILE is rolling through the Southeast U.S. giving away thousands of free SPAMBURGER Hamburgers. SPAM’s 25-foot-long mobile vehicle, which represents a giant can of SPAM on wheels, is giving consumers the opportunity to taste five varieties of SPAM. SPAM’s local SPAMbassadors will cook the SPAMBURGERS onsite in the vehicle’s state-of-the-art kitchen.
“We’re looking forward to showing consumers, how SPAM is a great fit for their busy, active lifestyles,” said Nick Meyer, SPAM Product Manager.
Coffee-mate Runs Contest With Linens ‘N Things
To promote a packaging makeover, Nestle’s Carnation Coffee-mate non-dairy creamer has partnered with national retailer, Linens ‘N Things, to launch the “Redecorate with Coffee-mate” Contest. Coffee drinkers will have the opportunity to transform their favorite coffee-drinking spot in their home with a redecorating makeover. Over $38,000 in prizes will be awarded to 17 winners.
“In addition to making Coffee-mate easier to use, we also wanted to make it easier for consumers to enhance their overall coffee-drinking experience,” said Terri Haywood, Communications Manager for Nestle USA Beverage Division.
DiGiorno Pizza Launches Biggest Promotion Ever
DiGiorno Pizza has launched its biggest promotion ever themed, “Be A DiGiorno Delivery Guy,” and offers consumers the chance to win a one-year, $100,000 salary to do nothing—because “It’s Not Delivery, It’s DiGiorno!” More than 10 million specially marked packages of DiGiorno feature a game code and a toll-free number to call on the inside of each box.
“This is our biggest promotion ever, and we’ve put together a megawatt marketing support program to build excitement,” said Duane Hart, Sr. Assoc. Brand Manager. Dynamic point of sale support will help build in-store awareness.
DreamWorks & Kroger Run Joint Promotion
DreamWorks and The Kroger Co. have launched a joint promotion that allows Kroger supermarket shoppers to earn free movie tickets to the animated comedy, “Shrek” based on their grocery purchases. Customers who purchase $300 in groceries using their shopper’s card during the promotion will earn two free tickets to “Shrek.”
The program is supported with point-of-sale displays. Stores will also offer the opportunity for customers to have their photos taken with “Shrek” standees in-store.
Bruno’s End Aisle Merchandiser. Bruno's Supermarkets provided Kellogg's with an end aisle position for which Kellogg’s created this unit to maximize this first ever out-of-category position for the brand at Bruno's. The clear acrylic header has permanent Kellogg brand identification and the six graphic cards promote multi-brand and flavor to lead to impulse purchase. Created by Visual Marketing Inc., 154 West Erie Street, Chicago, IL 60610. BRONZE AWARD.
Pepsi/Frito-Lay Millennium Merchandiser. This display was designed to cross merchandise in a new market for Pepsi/Frito-Lay products and was part of Pepsi's overall “Power of One Initiative.” The display had to look upscale and be accepted into all types of corporate cafeteria and food service environments. It also had to hold a significant amount of product. The unit supplements fountain sales by providing a faster alternative to food service consumers. Created by New Dimensions Research Corporation, 260 Spagnoli Road, Melville, NY 11747. BRONZE AWARD.
Evian Nomad Rack. This display merchandises the promotional line of Nomad bottles of Evian Water. It features a curved profile that resembles the contour and colors of the new Nomad promotional bottle. The wire rack is white powder coated with peg hooks to hang the bottles. A colorful cardboard header resembles the color and shape of the unique blue bottle top. The wire rack hold 64 24 ounce Evian bottles and also accommodates .75 liter bottles. Created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356. SILVER AWARD.
No Nonsense Intimates Floor Display. This is a pre-pack floor display which prominently displays intimate apparel products with the recognized No Nonsense brand. The display was required to merchandise 150 pieces of product on one side, maximizing the number of product facings. It also had to provide product visibility when the display sold down, without sacrificing structural integrity. Created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134. SILVER AWARD.
SoBe Adrenaline Rush Counter Merchandiser. This display was designed to generate immediate sales in convenience stores. The inexpensive but good-looking counter display is molded form polyetheylene so that it can withstand the effects of filling it with ice. The unit was received enthusiastically by SoBe's sales force, distributors and convenience stores. It is one of several elements in a comprehensive package. Created by Joliet Pattern, Inc., 508 Pasadena Avenue, Crest Hill, IL 60435. BRONZE AWARD.
Barney/Luvs Merchandiser. This display was designed to support a joint promotion between Luvs diapers and Barney for Baby products and videos. The unit was constructed specifically for Wal-Mart's “Action Alley” as a one-stop shopping location for baby's needs and also served to launch the new line of Barney Toys for Newborns. Created by Phoenix Display/International Paper, 33 Phoenix Drive, Thorofare, NJ 08086. BRONZE AWARD.
Miller Giant Bottle Iceman. This display for Miller Lite was molded as an exact replica of the beer bottle and holds bottles of Miller Lite on ice for off the shelf selection. The size and construction of the Miller Giant Bottle create immediate attention and impact for the brand in the store and is designed to spur impulse sales of the brand. Created by Paul Flum Ideas, Inc., 11100 Linpage Place, St. Louis, MO 63132. BRONZE AWARD.
Metabolife Floorstand. The display was designed to introduce a product to the retail market that had been previously sold by direct sales only. The display is e flute corrugated litho laminated with a gravity feed dispenser. The dispenser holds 24 or 36 bottles and can be used as a floorstand or as a powerwing. The display was designed, produced and 20,000 displays were distributed in a period of 4 weeks. Created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117. BRONZE AWARD.
Chapstick Gravity PDQ #817050. This gravity feed display is being used at Wall Mart stores to promote sales of Chapsticks. The display trays are refillable and reusable. The display helps act as an advertising medium through the use of large, colorful and impactful graphics. The gravity feed design creates a much bigger billboard area for graphics. Created by Oxford Innovations, Division of Tim-Bar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350. BRONZE AWARD.
Heineken Inflatable Superbowl Trophy
This point-of-purchase inflatable is a 30" replica of the Superbowl trophy designed with Heineken graphics. The promotion objective was to relate Heineken with the very popular superbowl viewing. The unit was shipped deflated to the dealers, who inflate it to a large display. As always, Heineken was a popular choice for the many thousands of viewers that made that choice when viewing the Superbowl. For more information, contact Alger Creations Inc., 91-31 Queens Blvd., Suite 610, Elmhurst, NY 11373.
Coca Cola Interactive Games Inflatables
Inflatables were used for Coca Cola interactive games of Ring Toss, at Walmart Grand Openings and special event marketing. The inflatable raised brand awareness and promoted sales. Retail support for the events resulted in better in-store positioning and stronger customer loyalty. For more information on Interactive Game Inflatables, Contact Interactive Inflatables, 8430 Production Avenue, San Diego, CA 92121.
Beiersdorf Q10 Powering Night Floorstand
This versatile display can be used as a powering with or without lug on riser or as a floorstand. It was designed to market three separate high-end Q10 products while featuring the Q10 Wrinkle Control Night. The product is visually framed by extensive 7 color + UV litho graphics. The first production run included all components for the floorstand and lug-on riser and the second run was for the powerwing, emphasizing the success of the versatility strategy. The Beiersdorf Q10 Night Powering Floorstand was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
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