POS Debuts New Look For ZiegenBock Beer
Anheuser-Busch has introduced new packaging for ZiegenBock, the company’s bock beer sold only in Texas. The new packaging features an outline of the state of Texas and the head of a goat, a traditional symbol of bock beer, over the tagline, “Brewed and Available Only In Texas.”
New p.o.s. advertising including table tents, cooler stickers, wire racks and stringer pennants incorporate the new design.
“ZiegenBock’s new look is an exciting step for the brand,” said Dave Peacock, V.P., High End Brands, Anheuser-Busch. “The new packaging, along with advertising should appeal to contemporary Texas consumers.”
Sequoia Sandwich Board Proclaims Daily Specials
The Sequoia Sandwich Board offers a large, dry-erase write-on surface, which can be viewed from both sides, to provide a practical way for the retailer to advertise in house specials and promotions. The classic design of the easel allows it to be placed in various types of retail outlets.
The display allows the convenience store retailer to bring the sales message out from behind the counter without allowing under-age consumers access to the product. Graphics used in the display are an extension of the Sequoia’s print advertising.
The display, because it serves a practical purpose for the retailer, gained rapid, widespread placement in specialty shops and convenience stores.
This Sequoia Sandwich Board Display was created by Heritage Sign & Display, based in Nesquehoning, PA.
Winston Evo Flask Introduced With Holograms
R.J. Reynolds Tobacco Co. wanted materials that would “pop” when it planned the retail-support program for the launch of its Winston Evo Flask line extension. It used holoPRISM papers in its point-of-sale materials to position Winston as the most modern, exciting brand in the category.
The first-of-its kind undertaking used the proprietary iSCAN® system to create more than 80 holographic masters that contained 90 different holograms. The masters were copied to shims which were embossed onto rolls of coated paper to produce HoloPRISM holographic paper. PROMA Technologies of Franklin, MA is the producer of HoloPRISM holographic paper.
Joe Michalek, R.J. Reynolds Tobacco’s Vice President., Marketing for Winston, sai, “PROMA Technologies produced dynamic materials that allow us to break through the clutter at retail.”
Miller Sweepstakes Offers “Time Off This Summer”
Miller Brewing is conducting an on- and off-premise promotion that gives winners a week-long vacation. “We expect a huge consumer response to this program, which includes promotional packaging, and eye-catching elements at retail,” said Buz Cady, Brand Promotions Manager. “It’s exactly what retailers and consumers say they want in a promotion.”
Winners can take three friends on a vacation, choosing between a “high roller” suite in Las Vegas, a resort in Key West, Florida and a beach house in Malibu, California.
Off-premise p.o.s. includes a display spectacular, case cards and base wrap.
Chiquita Promotion Hits Stores This Summer
Chiquita Fresh North America is conducting the “Miss Chiquita’s Summer Fun Escape” sweepstakes, which will offer the grand prize winner an opportunity to visit one of three locations; a Yellowstone National Park Getaway, a Colorado Wild West Experience or an Hawaiian Adventure.
Consumers can pick up an entry form at an in-store Chiquita display; specify their vacation destination choice and mail it in with three labels from any Chiquita product. Chiquita is supporting the promotion with in-store materials including “Chiquita Summer Fun Escape” table tents plus two-sided frame signs.
Jennifer Miller, Marketing Manager, Chiquita said, “This year’s ‘Miss Chiquita’s Summer Fun Escape’ extends our commitment by giving the sweepstakes winners an exciting vacation in a stunning location.”
Foster’s Launches ‘SurfAustralia!’ Promotion
Foster’s is inviting consumers to take the ride of a lifetime in the Australian surf this summer as part of the “Surf Australia!” promotion.
Consumers can enter to win one of 30 10-day trips to Australia that will culminate with VIP treatment at an Association of Surfing Professionals sanctioned world championship tournament event. Consumers can enter the sweepstakes via “take one” offers appearing on in-store displays.
A wide range of materials will help drive the program. Off-premise items include display cards, case cards, danglers and static stickers. On-premise materials include banners, table tents, streamers and pennants.
“Surf Australia” is part of a broader commitment to surfing and is anchored by the Foster's Pro Surfing Tour, the official tour of professional surfing in North America.
Ocean Spray Craisins Display Encourages Trial
Ocean Spray recently introduced two new flavors of Craisins Sweetened Dried Cranberries with this Gravity Feed Trial Display. The objective of this display program was to generate awareness and trial for the new Cherry and Orange-flavored Ocean Spray Craisins Sweetened Dried Cranberries in a manner more cost-effective than through live product sampling.
Placement of 10,000 trial displays was secured in 1/3 of U.S. retail grocery outlets. Each display held 240 1 oz. sample pouches, allowing for a potential delivery of 2,400,000 samples. Due to the small footprint of the display, Ocean Spray was able to secure placement in multiple locations within the grocery store and to break through the busy store environment with bright yellow graphics.
This Craisins Sweetened Dried Cranberries Display was created by Triangle Display Group, Philadelphia, PA.
Schick Displays Support Launch Of Xtreme 3 Razors
Schick, a division of Pfizer, has undertaken the most expansive launch in its history, with the introduction of the Xtreme 3 mega-brand of high performance, triple blade razors, supported by an integrated marketing campaign including p.o.p. displays.
The Xtreme mega brand includes Schick’s first triple blade refillable razor as well as two new disposable triple blade razors.
Adel Mekhail, Director of Marketing, Schick, said, “The choice of refillable or disposable is not offered by any other triple blade razor brand. We’re out to change the competitive triple blade landscape.”
Stop & Shop & Dunkin’ Donuts Announce Alliance To Offer One-Stop-Shopping
The Stop & Shop Supermarket Company and Dunkin’ Donuts have formed a strategic alliance in which Dunkin’ Donuts will open full-service stores in Stop & Shop locations throughout Massachusetts, Connecticut and Rhode Island.
The agreement will enable Stop & Shop customers to buy Dunkin' Donuts coffee and baked goods while shopping at New England’s leading supermarket chain. Participating Stop & Shop’s will have a dedicated Dunkin' Donuts store located in the bakery section of the supermarket, including coffee, donuts, muffins, bagels and breakfast sandwiches. Customers will also be able to purchase Dunkin' Donuts packaged “coffee-by-the-pound,” which until this point has not been available at grocery stores.
“Dunkin’ Donuts continually seeks smart and innovative ways to extend our brand presence,” said Ken Kimmel, Vice President, Dunkin’ Donuts Concepts. “Stop & Shop is a leader in the supermarket industry and we are pleased to work with them in offering customers their favorite coffee and baked goods.”
Target Stores And General Mills Offer Cereal-Themed Fashions
Target stores across the country are offering a new line of General Mills loungewear featuring four popular breakfast cereals, Lucky Charms, Cheerios, Cocoa Puffs and Trix. The clothing line will feature men’s and women’s T-shirts and boxer shorts, unisex lounge pants, women’s sleep shirts, girls’ daywear, girls’ tank and boxer sleep sets and boys’ boxer shorts.
“A perfect marriage of brands, this new line provides Target guests with a unique way to express their love of General Mills cereals,” said Trish Adams, Sr. V.P., Merchandising for Target.
The Big G line of apparel is located near the main entrance of most Target stores, displayed with its matching box of popular cereal.
Blockbuster & Coca-Cola Announce Alliance
Blockbuster and Coca-Cola have announced a global marketing alliance. The agreement includes the distribution of Coca-Cola products in 8,000 Blockbuster stores and provisions for major promotions. Coca-Cola is purchasing space on Blockbuster’s in-store television network and point-of-sale coupon system. “Not only are we an excellent distribution point for Coca-Cola’s beverages, but we offer them access to our established media vehicles targeted to an affluent, loyal base of members,” said Jim Notarnicola, Chief Marketing Officer for Blockbuster.
The first marketing campaign, the Blockbuster and diet Coke “Steal the Scene” promotion, features an instant win game on 90 million packages of diet Coke. The promotion also extends to concession stands at more than 1,400 movie theaters. The grand prize is a trip to Los Angeles with a walk-on movie role.
Beef Consumption Remains Strong
Consumers’ appetite for beef remains strong, with consumer demand in 2001 up 5.7%, according to the National Cattlemen’s Beef Association (NCBA).
The Cattlemen’s Beef Board will continue to help move supply be encouraging consumers to take advantage of favorable beef prices, embarking on promotional efforts in major markets, urging retailers to continue featuring beef for their shoppers and continuing partnerships with restaurant chains to bring great-tasting new beef items to their menus. The industry also plans to keep pace with consumers busy lifestyles by helping manufacturers bring more consumer-friendly products to market. A few years ago, the industry helped introduce an entirely new category of fully cooked beef products that could be heated in the microwave and ready to serve in minutes. Sales of these products have increased 100% since 1999, and annual sales for the category topped $116 million as of October 2001.
Report Shows Continued Consolidation In Food Retail Channels
As the mass merchandising industry begins to mature, the channel's vigorous focus on food as a vehicle for growth is resulting in supercenters that are beginning to look like conventional grocery stores, says George Dahlman, a U.S. Bancorp Piper Jaffray Senior Food Processing and Distribution Analyst in his report, “The Blurring Food Retail Channels.”
“Thirty years ago, consumers had to visit the local supermarket to purchase a food staple such as milk; today, one can buy milk at a supermarket, mass merchandiser, drug store, gas station, video-rental store and out of a vending machine,” said Dahlman.
In his report, Dahlman states that in 1990, the four leading grocery retailers accounted for only 16% of the total retail food dollar. Today, the top six retailers, The Kroger Co., Albertson’s, Safeway, Costco Companies and Ahold USA, account for approximately 50% of the total retail food dollar. The food retailer consolidation of the past several years has resulted in a transfer of power within the food processor/food retailer relationship in favor of the larger retailers.
“As general merchants have begun to sell more food, conventional supermarkets have fought back by expanding their offering of general merchandise, making them look more like supercenters,” said Dahlman. “The net result is a blurring of the food retail channels.”
Mott’s Launches Fruit Blasters
Mott’s new Fruit Blasters, flavored apple sauce packaged in individual tubes for portable kid-snacking, has launched with colorful, kid-friendly graphics and characters on the packaging. The brand identity and packaging were designed by Smith Design Associates, Glen Ridge, NJ.
Mott’s Fruit Blasters will be promoted as a healthy, fun to eat, portable, snack alternative.
Starbucks & Pepsi Launch DoubleShot Espresso
Starbucks and PepsiCo have introduced Starbucks DoubleShot. “Starbucks DoubleShot-the consummate ‘get-you-going’ morning beverage, will be available in the cold drink case,” said Keith Reimer, General Manager of the North American Coffee Partnership.
Starbucks DoubleShot targets young adults. Aggressive in-store merchandising supports the launch.
Sam Adams Debuts Utopias
Samuel Adams has introduced what it calls the world’s strongest beer, Sam Adams Utopias MMII, with 24% alcohol by volume or 48 proof.
Sam Adams Utopias MMII is packaged in a unique collectible copper-finished brew kettle. Priced at approximately $100 a bottle, Sam Adams Utopias MMII is an ideal after-dinner drink.
Mrs. Pauls Shrimp Bowls Debut From Aurora Foods
Aurora Foods has introduced single-serve Mrs. Paul’s Shrimp Bowls in four varieties including Shrimp Alfredo, Shrimp Stir Fry, Thai Peanut Shrimp and Sweet & Sour Shrimp.
Bowl products, which are growing in popularity, have not offered many seafood options until now. The new product also capitalizes on the growing trend in seafood consumption.
Mrs. Smith’s Debuts Soda Shoppe Cream Pie Line
Mrs. Smith’s has introduced a new line of nostalgic cream pies to augment its fruit pie holiday sales, while attracting year round customers. Leading the market launch were Coconut Cream and Chocolate Cream pies as well as Sweetened Condensed Lemon Meringue.
DePersico Creative Group, West Chester, PA, created packaging for the new product that struck a balance between 1950’s diner imagery and a contemporary look.
Gatorade Xtremo Caters To U.S. Hispanics
Gatorade has launched Gatorade Xtremo, created for Latino consumers with an exotic blend of fruit flavors and a bilingual label. Gatorade Xtremo is available in three exotic fruit flavors-Mango, Tropical and Citrico.
Mary Dillon, V.P., Global Product Offerings, at Gatorade, said, “The growth of the Latino population, now estimated at 35 million people, gave us the opportunity to create Gatorade Xtremo.”
Cascadian Farm Unveils New Organic Entrees
Cascadian Farm, a unit of General Mills, has unveiled a new line of Organic ‘comfort foods,’ available in such flavors as Macaroni & Cheese, Chicken Alfredo, and Chicken Enchiladas.
These Organic Entrees will be merchandisded in natural food stores and mainstream grocery stores.
Snyder’s Launches EatSmart Organic Snack
Snyder’s Of Hanover has launched EatSmart organic snack items. “This new brand is intended to satisfy consumers’ craving for snack food choices that taste good and are good for them,” said Claude O’Connor, V.P. Marketing for Snyder’s of Hanover.
The first three EatSmart snack items are: Veggie Crisps, Organic Blue Corn-Tillas, and Organic Blue Corn-Tillas with Sesame Seeds.
Dr Pepper Enlists Students To Preserve Beaches
Dr Pepper enlisted the support of vacationing college students to help preserve the beaches of leading Spring Break destination, Panama City, FL, by planting several thousand sea oats plants along eroding dunes. Students were transported from the Dr Pepper Cabana Café, a 30,000 sq. ft., oasis built on the sand in front of the Summit Resort, to areas throughout Panama City beaches.
“The Dr Pepper Cabana Café is a high-tech, low-pressure, beach hangout for college students to experience spring break, and the great taste of Dr Pepper,” said Cindi Clark, Dr Pepper’s Sr. V.P., Marketing. The College Kit, based in West Lebanon, NH, helped Dr Pepper create the Dr Pepper Cabana Café.
Hershey Powerwing Introduces Reese’s Fast Break Bar
This powerwing display has helped Hershey Foods introduce Reese’s Fast Break Bar.
The Fast Break Powerwing was designed for display in a front-end wire-rack. By shipping the display with two wings per case this allowed the retailers the choice of hanging the displays together or separately in different areas of the store.
The powerwing was produced by Triangle Display Group, Philadelphia, PA.
Five Brothers Features Mobile Display
This display for Five Brothers products can easily be moved about the retail location to take advantage of cross promotions. The silk-screened graphics on the side panels allow for re-enforcement of old-world values and freshness. The rider is positioned higher than the product shelf to advertise the product and to promote impulse buying.
This display was created by Smurfit-Stone Display Group, Sandston, VA.
Kellogg’s Cereal In A Cup Merchandiser
This display features an injection molded star shaped tray which allows six packages to be merchandised in a small footprint. The counter base is 12" diameter circle using 1 sq. foot of retail counter space. The display is injection molded in white to convey purity and cleanliness. The unit assembles in less than 3 minutes. Stocking the display is quick and easy. The display which won the Gold OMA in the Services Category, was created by Visual Marketing, Inc., 154 West Erie St., Chicago, IL 60610.
General Foods International Coffee Tower
This display delivers high-impact stopping power in-store through picturesque images of natural beauty, inviting consumers into the brand/display. The display also carries hundreds of pounds of product in a stable design with a rotational feature which allows consumer accessibility to the entire line of General Foods International Coffees. The display also offers information via a product brochure with recipes. The 30-case Tower of Power features the brand’s most popular flavors. The display which won the Gold OMA in the Grocery and General Merchandise Products was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Quaker Oats Countertop “Q” Rack. This display was designed to increase sale of Quaker Oats bar snacks in college and university cafeterias. Each unit comes with a set of shelf strips that allows the user to select the product mix. The unit holds 108 assorted bars. The order for 3,000 units was shipped to Quaker for dispersal to their customers nationwide. Created by Display Technologies/Cannon Equipment, 111-01 14th Avenue, College Pt., NY 11356. BRONZE AWARD.
Bud Light Latino Mirror. This culturally aware design complements the décor of upscale Latin and Mexican themed clubs, bars and restaurants. Screen printing effects were specifically developed for this project using specially formulated inks to resemble hand leaded stained glass. The display combines a Spanish sales message with a full color product shot. Created by Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240. BRONZE AWARD.
Anhueser-Busch Doc Otis Lemon Cooler. This ready-to-drink cold merchandiser advertises the Doc Otis product attributes. The "themed" display was not only fun, but different, and led to ease of placement and trial for the new malt based beverage. Brand awareness and trial were the primary goals for the display. Created by RTC Industries Inc., 2800 Golf Road, Rolling Meadows, IL 60008. BRONZE AWARD.
Pedigree Display. Kal Kan Foods used this display to provide an entry into the “farm and feed” Channel. The bright yellow powder-coated steel display holds bags, cans and snacks for dogs. It is durable and can easily be moved around the store. Large Pedigree graphics reinforce the brand. Created by R/P Creative Sales, Inc., 84 S. Santa Anita Avenue, Burbank CA 91502, BRONZE AWARD.
Radio Control Inflatable Racing Cars
Radio Control Inflatable Racing Cars are now available with logos. The cars are 25" long with true driving action. Custom designs are available using authentic team colors for instant recognition. Low minimum orders. The inflatable offers fun for all ages. The transmitter uses one 9 volt battery, the vehicle uses four AA batteries. For more information, contact Alvimar Manufacturing Co., Inc., 51-02 21st Street, Long Island City, NY 11101-5875.
Coors Light Inflatable Baseball Glove Chair
With the baseball season upon us, this fun inflatable chair in the shape of a baseball glove was produced for Coors Light. The chair can be used as a point of sale display as well as premium. For more information on custom inflatables, from 6 inches to 30 foot cold air giants, contact Sterling Promotional Corp., 3010 Westchester Avenue, Purchase New York 10577.
Anheuser Busch Shortie Fly Guy Dynamic Inflatable
This inflatable was designed for use by distributors to increase awareness of the new Doc Otis Malt Beverage. The inflatable is a “Shortie”™ Fly Guy in yellow with a “Doc Otis” banner attached to its torso. The dancing and grooving of this dynamic inflatable is a “can’t miss” attention-getter. The 10' height is perfect for use by bars. For more information, contact Air Dimensional Design Inc., 14141 Covello St., Building One, Van Nuys, CA 91405.
Molson Gold Ball Chair and Golf Ball
The Inflatable Golf Ball Chair and Golf Ball for Molson USA were part of Molson’s Snow Links Party Promotion and were sent to Molson distributors nationwide to generate additional sales at on and off-premise locations. Genesis Creative Group, Inc., worked with the Integer Group to produce these inflatables. According to Julie Schimelpfenig, Merchandise Manager at The Integer Group, the promotion was a great success in building both positive brand awareness and incremental sales for Molson USA. For more information, contact Genesis Group, 640 3 Mile Road NW, Grand Rapids, MI 49504.
Reebok Fitness Water Merchandising Center
The CC Beverage Corp. used this Reebok Fitness Water Merchandising Center to introduce this new product. The display has four 24" diameter transparent round shelves, all transparent supports and a crisp silver header. The transparent display allowed the product, with its distinctive bottle and instantly recognizable brand, to speak for itself. The display helped CC Beverage place large volumes of its new fitness water into thousands of retail stores. The Reebok Fitness Water Merchandising Center was created by NYSCO Products LLC, 2350 Lafayette Avenue, Bronx, NY 10473.
Mountain Dew End Cap
This large format End Cap display co-merchandises warm 12 oz. 12-packs and 2 liter bottles. The expanded footprint accommodates increased product assortment. Eye catching swirl graphics reinforce Mountain Dew’s high energy brand positioning while attracting consumer attention at the point-of-sale. The capacity of the display is 530 2L bottles and 96 12 packs. The Mountain Dew End Cap was created by Display Creations, Inc., 1970 Industrial Park Road, Brooklyn, NY 11207.
Starbuck’s DoubleShot Stacker Display
This display was designed for Pepsi-Cola to drive the trial of a new product launch, primarily in C-stores on the West Coast and Florida. The unique design showcases seven cases of the DoubleShot Espresso & Cream Beverage surrounded by brilliant 5/color litho graphics mounted on C-flute corrugated board with visual emphasis on the highly recognizable Starbuck's logo. Initial response to this particular unit has been very positive. Created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Bass Beer Interactive Pole Display
Bass Beer introduced an interactive pole display to retail liquor and grocery outlets across the U.S. This bottle-shaped display features an informational panel which informs the consumer about the Outdoor Adventure Program, a die-cut brochure holder and a dissolve unit, which switches between the Bass bottle label and an action shot of a mountain bicyclist. The eye-catching display educates the consumer about the program and increases brand awareness; and works with product case stackings to maximize retail space. The Bass Beer Interactive Pole Display was created by Colangelo Synergy Marketing and Rapid Displays, 4200 W. 47th Street, Chicago, IL 60632-4476.
Pepsi Cooler Power End
This display drives sales by cross merchandising Pepsi and Frito-Lay salty-snack products. Various product tiers generate a high return for retailers while using only a limited amount of floorspace adjacent to the beverage refrigerator which is an area that is often overlooked as an impulse locale. The unit replaces an existing configuration that could only be shopped from one side. The Pepsi Cooler Power End was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, New York 11747.
Nestle Free Standing Pop-Up Display
Nesquick brands wanted special off-shelf attention for its product, in conjunction with retailer advertising. The display is simply removed from its shipper and “Pops-Up” completely assembled. It has a capacity to hold over 200 lbs. of merchandise. Trays are loaded, pre-packed, onto the assembled displays. The display helped to achieve record sales and spurred a reorder of displays to keep the momentum up. The display has been so effective it is now being used for other Nestle Brands. The Nestle Free Standing Pop-Up Display was created by Meridian Display, 162 York Avenue. E., St. Paul, MN. 55117.
LaBatt USA Cinco De Mayo Large Cantina Display
This display was designed to raise awareness of beer branding tied to a holiday event. Full sized in-store P.O.P. was used in stores which house the product. The client reported increased sales of the product due to the eye-catching creative P.O.P. The Cinco De Mayo P.O.P. was created by Proprint Services Inc., 5621 Finch Avenue E #5, Toronto, Ont. M1B 2T9.
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