Sobe Merchandises Healthy Refreshments Line
PepsiCo is using this merchandiser to support the launch of its SoBe brand of Healthy Refreshments. The merchandiser was created for Pepsico by Display Technologies, College Point, NY, which customized the Serpentine merchandisers from its TechStoc line of pretooled displays.
The SoBe Serpentine Dispenser is an innovative shelf management system that displays cans on their sides while providing automatic stock rotation. It offers a two-row, gravity feed structure, and horizontal modularity, which enables the unit to be expanded across the shelf using as many modular sections as needed.
To maximize consumer awareness for the SoBe brand, the Visi-Slide features the logo on an angular front facing, while the Serpentine is distinguished by the colorful logo on the top row’s front face.
Amstel Light P.O.P. To Feature Monsieur Z
Amstel Light has signed renowned illustrator Monsieur Z to design its creative for point of sale materials in 2003.
Since bursting into the art scene in the late 90’s Monsieur Z has regaled the art/advertising world with his unique combination of retro and modern sensibilities that has made him one of today’s most sought after artists.
“Monsieur Z is a natural fit for the irreverent personality of the Amstel Light brand and our 2003 programs,” said Dennis Peters, Amstel Light Associate Brand Manager. “His contemporary, upscale style will play a great part in our efforts to break through the POS clutter and provide retailers and consumers with visually creative and exciting materials.”
Birdseye/Walls Creates Branded Display Case
Birdseye/Walls is using this branded display case in frozen food sections of supermarkets. Used to highlight a Birdseye/Walls range of frozen herbs, the case had to be strong enough to withstand freezing temperatures.
This display was created for Birdseye/Walls by The Kleerex Group, a point-of-purchase display firm based in Harlow, England. The display is constructed of Eastman Chemical Co.’s Spectar copolyester, which met all the requirements for temperature resistance, food safety and durability. Although metal could meet these requirements too, a 3-mm sheet of Spectar copolyester offered added benefits in terms of aesthetics and processing. The sheet offers high gloss and transparency, and has a range of good forming characteristics.
In-Store Advertising Supports New Tyson Products
Tyson Foods is expanding its product line to include a broad selection of beef and pork items, all under the Tyson brand name. John Tyson, Chairman and CEO, said, “The addition of value-added beef and pork products under the Tyson brand will create a significant brand presence in every sales and distribution channel, and will be supported by a new $40 million advertising campaign.”
Point-of-purchase advertising efforts supporting the new branding initiative include special floor ads to draw attention to Tyson Steaks, Roasts and Chops in the freezer case, as well as ads with SmartSource’s in-store ShelfTalk, Coupon Machine and Recipe Take One programs.
Terrible Herbst Featuring In-Store CoolSign Network
Terrible Herbst is using CoolSign technology from Adspace, based in Burlingame, CA, to power a network of over 300 digital displays in 90 locations. Terrible Herbst has implemented the CoolSign technology to display dynamic merchandising with full-motion video and graphics across its network of convenience stores and lube service centers.
From a centrally located workstation, AdSpace can instantaneously control the distribution of content for each store’s two 42" plasma screens and two 15" LCD panels.
“We are able to send a specific and unique advertisement to any or all of our locations any time we want,” said Angela Johnson, Marketing Director at Terrible Herbst.
Coca-Cola Launches Sprite Remix
Coca-Cola Co. has launched Sprite Remix, a line extension of its lemon-lime soft drink. Sprite Remix will feature a new tropical version of Sprite and will be launched with a unique graphic treatment of the signature Sprite logo.
“Sprite Remix gives people another way to enjoy their Sprite,” said Chris Lowe, Chief Marketing Officer, Coca-Cola.
Pepsi Announces ‘Mountain Dew LiveWire’
From Memorial Day through Labor Day, Pepsi-Cola will offer Mountain Dew LiveWire, combining the citrus taste of Mountain Dew with a bold orange flavor.
Dave Burwick, Chief Marketing Officer for Pepsi-Cola, said, “Consumers have been clamoring for more flavor options under the Mountain Dew trademark, so we've developed LiveWire as a summer-only proposition.”
Mountain Dew LiveWire will be supported with an aggressive marketing plan, including broadcast and point-of-sale advertising.
New Snapple Elements Line Is Launched
Snapple is introducing a sleeker, silver Elements in an aluminum bottle. The aluminum bottle allows people with action-packed lives to take Elements on all of their adventures. The bottle chills fast and stays cold.
“We wanted to create a bottle that matches the lifestyle of our consumers,” said Michael Sands, Chief Marketing Officer, Snapple Beverage Group.
Folgers Introduces Cappuccino
Folgers has introduced Cappuccino to the creamy coffee segment.
According to Information Resources, the creamy coffee segment has grown 10% over the past two years, while the overall coffee category grew at 2%.
Max Rangel, Folgers Marketing Director said, “Folgers is committed to offering coffees that meet consumers’ busy lifestyles. The great thing about creamy coffees like new Folgers Cappuccino is that you simply add hot water and enjoy.”
Budweiser Conducting Summer Promotion
Consumers have a chance to win one of 99 great electronic prizes, such as personal music players or camcorders, during Budweiser’s “Open For Summer” promotion. Dan Hoffmann, Director, Retail Sales Promotion, Anheuser-Busch, said, “The opportunity to win great prizes and receive substantial savings with our partner cross-merchandising coupons makes this an exciting program.”
New for this summer is the “Think Fresh, Drink Fresh” theme that combines food with Budweiser and Bud Light. Consumers can pick up a “Summer Savings Booklet” at Budweiser displays, which offer instant savings with cross-merchandising partners such as Kingsford, K.C. Masterpiece, Hidden Valley and Pringles.
Pepperidge Farm Runs Goldfish Jingle Game
Pepperidge Farm has launched the “Goldfish Jingle Instant Win Game.”
Light activated sound chips have been placed inside inner foil bags of winning Goldfish cracker boxes. When a consumer opens one of these bags, a chip will start singing the brand’s “Jingle for Goldfish” theme song. A Game Piece will indicate whether they have won the Grand Prize; hosting a party for 20 at which the 24’ foot long Pepperidge Farm Goldfish Mobile Vehicle will arrive. A carnival will be set up and the hit teen group, PLAY will perform a private concert.
“Giving a Goldfish fan the chance to have the Goldfish Mobile and a performance by PLAY at their own party is a perfect promotion for Goldfish because fun is what Goldfish crackers are all about,” said Steve White, Business Director, Goldfish/Snacks.
Moosehead Featuring Inflatable Road Sign
Moosehead Beer is using this inflatable road sign to gain attention at retail outlets. The sign is a fun way to bring the brand to the consumers’ attention.
The road sign is made of extra heavy gauge material and can be used indoors or out.
The sign was created for Moosehead by Sterling Promotional Corp., 3010 Westchester Ave., Purchase, New York 10577; (Tel) 914-694-6500 (Web) www.sterlingpromo.com.
Heineken Launches Triple Team Challenge
In celebration of basketball and music, Heineken USA is launching the Heineken Triple Team Challenge, a promotion which will feature 3-on-3 basketball tournaments in five major markets: New York, Chicago, Atlanta, Detroit and Los Angeles. Each tournament will feature the sounds of a cutting edge DJ and performances by national recording artists. A portion of the proceeds, raised through team registration fees, will be donated to charities in the local community.
The springtime promotion will offer consumers the chance to win a special Grand Prize as well as Heineken basketballs and CD's through an online sweepstakes. Contemporary and street-wise POS, including posters and counter cards, will support the promotion.
Kellogg & NHL To Run Joint Promotion
Kellogg Co. and the National Hockey League have announced a multi-year agreement that makes Kellogg’s(R) Frosted Flakes(R) the “Official Breakfast Cereal” of the NHL. The Kellogg’s Frosted Flakes/NHL Supercharged Challenge promotion will be conducted through three venues - “Supercharged” nights in select NHL team markets; Hockey Rules Ice and Inline Tour events (the NHL's series of youth hockey tournaments visiting 21 U.S. cities) and through the Internet. Winners from each of the three platforms will receive “The Ultimate NHL Cup Crazy Day” - a trip to the Stanley Cup Finals and their picture taken with the Stanley Cup.
The promotion will be supported with a strong retail presence. Kellogg is producing a hockey-themed Frosted Flakes cereal box featuring Tony the Tiger as a goalie, as well as NHL and hockey trivia.
DISPLAY OF THE YEAR - TEMPORARY
Tylenol Floor Display
This display was designed to create a cost effective, yet visually unusual display to attract customers and allow easy access to the product on all 4 sides. The display holds a large quantity of product, is easily refillable and sits on a small footprint. The display is screen printed 4 color plus clear UV on E-flute corrugated, shipped flat for easy assembly at retail destinations. Reports have shown as much as 250% increase in sales at some locations. The Tylenol Floor Display won a Gold OMA in the Health Care Category as well as Display Of The Year - Temporary. It was created by Artisan Complete, 100 Bentley Street, Markham, Ontario, Canada L3R 3L2.
Sunkist "Go Nuts" Pistachio Display
This display was designed in the shape of an inflatable basketball shoe. To protect the shoe a pallet cover printed to look like a hardwood basketball court served as a pedestal with the inflatable shoe being used as a shell over a traditional dump bin. The display was used to expand the position of Sunkist Pistachios beyond football and into basketball and in two weeks, the promotion sold out, selling-in 4,000 displays across the country with the inflatable shoe providing a unique new look to the promotion. The display which won the Gold OMA in the Grocery & General Merchandising Products Category, was created by Action Inflatables and Justman Packaging & Display, 410 S. San Gabriel Blvd., Suite 3, San Gabriel, CA 91776-1956.
Kraft Foods Back To School Bus
The display is comprised of over 57 various components which are transformed into a working display consisting of only 10 components for the retailer to handle at time of set-up. The center section of the display is modular and with the addition of a sales kit, the School Bus can be elongated to add additional hutches. The unit promoted multiple brands and the end result proved to be a fun, some what whimsical, school bus easily identifiable with both Kraft/Nabisco products and the theme of back-to-school. The display which won the Gold OMA in the snack Products and Soft Drinks Category, was created by Smurfit-Stone Display Group, 2900 Sprouse Drive, Richmond, VA 23231.
Energizer Rechargeable Floor Display
This display was created to promote a particular line of product. It can easily be moved to store-front or a related location where batteries are required and is shoppable from two sides. The attractive design and graphics easily captures the consumers' attention. The display is screen printed 4 color + clear UV on B-Flute & E-Flute Corrugated, with wheels attached at the 4 corners. The display is shipped assembled and pre-packed with product. This display which won a Gold OMA in the Toys and Accessories Category, was created by Artisan Complete, 100 Bentley Street, Markham, Ontario, Canada L3R 3L2.
Budweiser Crystal Program. This program creates a complete lighting feature for on-premise accounts, It provides an inherent look and quality specific to the Budweiser brand. The functionality of the pieces provides a light source for perimeter areas. Each of the pieces is clearly identified promoting availability to the consumer. Created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228. BRONZE AWARD.
Corona Extra/Light Lenticular Neon Sign. This unique sign features the two brands which share the same impression/advertising space using lenticular flip technology. This creates multiple impressions at half the cost. The use of backlit lenticular is the exception in the neon sign industry. The lightweight sign is shipped assembled and packed with hanging hardware. Created by Everbrite Inc., 4949 S. 110th Street, Greenfield, WI 53228. BRONZE AWARD.
Jolly Rancher Active Counter Display. This eye-catching unit sets this product apart from others in the some category at retail. When product is removed a wobbling motion is created which attracts the consumer's attention. The display is small enough to be located on a shelf or at the cash counter. Created by Artisan Complete, 100 Bentley Street, Markham, Ontario, Canada L3R 3L2. SILVER AWARD.
Nestle Island Display. This display is designed to hold in excess of 500 pounds as well as 500 packages of product. It is shoppable from all 4 sides. It is easily set up and ready for stocking in less than 10 minutes. The graphics are complementary to the Nestle product line. Created by Meridian Display, 162 York Avenue East, St. Paul, Minnesota 55117. SILVER AWARD.
Knorr Spaghetti Sauce Inflatable
This 40" tall 3D replica inflatable, Knorr Spaghetti Tomato and Basil Sauce, was designed for a new product introduction in Europe. Knorr wanted an impressive promotion for the launch to reflect the brand's great look. This oversize 3D replica inflatable creates a dynamic display with high quality graphics. All graphics were printed on the inside of a highly polished transparent PVC sheets, which allowed the same shiny finish to the outside, giving more dimension and lifelike replication of the product. For more information, contact Action Inflatables, 410 S. San Gabriel Blvd., Suite 3, San Gabriel, CA 91776.
Frito Lay Christmas Ornament
This custom designed 32" inflatable ornament was designed for the holiday season to promote Frito Lay'' products. The ornament was strategically displayed in stores all around the country during the month of December. This creative inflatable increased brand awareness and product recognition. For more information on custom made inflatable products, contact Plinco Inflatables, 1250 E. Hallandale Beach Blvd., Suite #903, Hallandale, Florida 33009. www.plinco.com, Tel. 954-454-3272; Fax: 954-4543022.
Inflatable Nabisco Couch
This inflatable two person sofa provides stereo speakers which are built in. the sofa features the logos of many of the popular Nabisco brands and was used for promotion during the NASCAR season. The built in stereo speakers can be connected to any television, CD player, radio etc. Shown with the sofa is a popular food/beverage cooler with am/fm radio. For more information, contact Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, NY 10577.
7 UP Inflatable Cooler Barrel
This display was designed to promote 7 Up in an attractive, yet inexpensive way. The inflatable provides brand awareness with large, eye-catching identification. It offers maximum impact at very low cost, and is an effective retail solution for a non-traditional promotion. For more information, contact Crew Design Inc., 391 Kent Cornwall Road, Kent, Connecticut 06757.
Bud Light Corral Display
This corrugated display has a foot print of 66" x 40" x 56" and is constructed of 80# litho mounted to 1 cp printed and flood coated b flute corrugate, and die cut. There is a 3 foot fence around the stacked product which surrounds the bull and the rider. The Bud Light 12-packs are stocked four cases high so that all that remains seen is the bull's hind legs and the cowboy on top. The display provides an impressive sight attracting the attention of passing consumers. The Bud Light Corral Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Seven-Up Co. Jewel Showoff 111 Display Merchandiser
This innovative display was designed to "turn the beverage aisle upside down" to differentiate the brand during its recent rollout. The unit features an upside down wheelbase atop the display. There are translucent green plastic shelves with clear poles and clear plastic Flip shelf inserts which, are used for holding 2-liter bottles upside down. The display of 2-liter bottles upside down is an industry first, designed to appeal to targeted, iconoclastic consumers. The Seven-Up Jewel Showoff 111 Display was created by Paul Flum Ideas, Inc., 11000 Linpage Place, St. Louis, MO 63132.
Stacker Display For Starbuck's DoubleShot
Pepsi-Cola required a display to drive the trial of a new product launch primarily in C-stores on the West Coast and Florida. This display features a unique design which showcases seven cases of the DoubleShot Espresso & Cream Beverage, surrounded by brilliant 4-color litho graphics mounted on C-flute corrugated board. The display offers visual emphasis on the highly recognizable Starbuck's logo. Response to the display has been very positive. Created by Triangle Display Group, Div. Menasha Packaging Company LLC, 601 E. Erie Avenue, Philadelphia, PA 19134.
Rolling Rock Heinz Field Pittsburgh Steelers Mirror
In an effort to establish more of a regional connection and brand presence, along with a strong tie to professional sports, Latrobe Brewing Co. commissioned this Pittsburgh Steelers Mirror featuring artwork which commemorates the opening of the Steelers' new home, Heinz Field. These 18" x 24" mirrors feature a black half round frame, with custom screen printed and lithographic art. The Steelers/Heinz Field artwork is set on a background featuring a prominent shot of the Rolling Rock Label. The mirrors are achieving a high placement rate with their local market/sports ties. The Rolling Rock Heinz Field Pittsburgh Steelers Mirror was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Pepsi Ceiling Breakthrough
This ceiling breakthrough is a new display that is becoming very popular. It features an image printed on two sides with a ceiling base that attaches to the ceiling therefore keeping free precious floor space. The sign may be viewed from both sides. Eye popping graphics ensure that the message won't be missed. The Pepsi Ceiling Breakthrough was created by Proprint Services Inc., 888-776-7768, ext. 246, Fax: 416-754-3119.
Coca-Cola Contour Bottle Island Display
This display offers an efficient use of retail floor space because it encourages sales of Coca-Cola Products as well as other products related to the brands. The graphics play a major role in overall consumer attraction. All graphics elements are interchangeable giving the display necessary longevity in the market. The display is focused on improving sales of 2 liter product and large can packs, and also through the cross merchandising it offers. The unit is easily assembled, is very durable and requires minimal maintenance. The Coca-Cola Contour Bottle Island Display was created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Pepsi Profit Pod
This display allows for incremental placement of Pepsi, secondary brands and new product launches in a limited footprint of only 36" in diameter. The display gains valuable off-shelf placements for Pepsi and secondary brands for a relatively low cost per unit. The design and engineering of the unit allows it to accommodate two times the actual product load. Retailers can easily erect a Pepsi pedestal tower of product in any high traffic location. Interchangeable graphics means longer term placements in the field. The Pepsi Profit Pod was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Glen Ellen and Beaulieu Vineyards Wine Cart
This display cross-merchandises a selection of premium wines from United Distillers & Vintners, with cut flowers. The display appears in supermarkets across the country, suggesting the perfect gift for any occasion - a bottle of wine and a bouquet of flowers. The functional wine cart was constructed from Easter White Pine and Baltic Birch panels. The wheels are injection molded plastic and the flower section of the cart is die-cut Sintra. The Glen Ellen and Beaulieu Vineyards Wine Cart was created by Coastal Wood Woodworks & Display, P.O.P. Box 137, Nobleboro, ME 04555.
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