Anheuser-Busch Adds Bacardi Silver Limon
Anheuser-Busch has added Bacardi Silver Limon to its flavored malt beverage line. Bacardi Silver Limon is a premium flavored malt beverage with the natural flavors of lemon and other citrus varieties.
Bacardi Silver Limon will be available in retail accounts where Anheuser-Busch beverages are sold, such as supermarkets, convenience stores, clubs, bars and restaurants.
The new product will be supported with custom point-of-sale materials and promotional items including this vertical column display, pub signs, mirrors, cooler clings, posters and pole displays.
“This beverage category is all about what’s new and Bacardi Silver Limon’s unique flavor fits right in,” said Marlene Coulis, Director, New Products, Anheuser-Busch.
Corona Cantina Display Promotes ‘Drinko For Cinco’
Barton Beers, Ltd. recently reminded consumers that Cinco de Mayo celebrations aren’t complete without Corona.
On-premise turnkey merchandising kits designed to make any account a Cinco de Mayo headquarters include inflatable maracas, Cinco party beads, Cinco Countdown Calendars, coasters, table tents, 5' x 3' vinyl banner, pennant strings and wall tackers. Off-premise merchandising elements include display/case cards, pennant strings, base wrap, oversized vertical vinyl banners and C-store pricing cards. The popular Corona Cantina with reversible lug-on header and the smaller five-case stacker also help maximize display activity in any size account.
Floor Display Presents New Trident Cool Rush
Trident is introducing Trident Cool Rush sugar-free gum, offering an invigorating mint flavor experience that cools consumers’ mouths as it cleans their teeth. Building on Trident's success, Cool Rush's cooling technology and flavor crystals deliver the rush of an exciting new flavor.
To launch and promote its latest flavor introduction into the Trident and Trident White families, Trident Cool Rush created a 4-page advertorial series featuring LeAnn Rimes, Ashanti, Michelle Williams and the cast of ABC’s “I'm With Her.” This series is the first celebrity-driven print campaign for the brand. Trident Cool Rush is targeted to a younger demographic (18-34), and celebrity involvement is an effective way to reach this audience and give the product a young, hip feel. At the retail level, a floor display invites consumer trial with a “Feel The Cool Rush. Buy One, Get One Free” offer.
Nylabone Displays Dental Care Products For Dogs
Nylabone is using point-of-purchase displays to support the launch of the Quest Multi Care Dental System for Dogs, featuring NutriDent Edible Dental Chews. The corrugated floor displays are designed to complement the packaging for the new Quest line.
Nylabone’s Quest Multi Care Dental System consists of three components, which are also sold separately. NutriDent, a uniquely shaped, tasty chew, is the “brush” step in the 3-step Quest system of “Brush-Floss-Freshen” for dog's teeth. With a patent-pending ridge design, Chew ‘N Floss acts to "floss" food particles from hard-to-reach places.
Made with spearmint and eucalyptus, Chew ‘N Fresh is the ultimate breath freshener for dogs. Nylabone is produced by Central Garden & Pet Company, a leading marketer of pet supplies.
Michelob Golf Spectacular Grabs Consumer Attention
Anheuser-Busch is using this Michelob Golf Spectacular display to promote the Michelob family of beers to the golf enthusiast in an effort to increase brand awareness and sales.
The display is positioned on the stacks of beer cases to increase the range of visibility. Featuring the golf bags in 3-D provides a realistic effect and grabs consumer attention. More than 1,000 displays were distributed to retail liquor stores and supermarkets.
The Michelob Golf Spectacular was designed and produced by Rapid Displays of Chicago, IL; display graphics were produced by The Sparks Agency.
Yuengling Offers Special Anniversary Mirrors
Yuengling Brewery has provided beverage retailers with special mirrors to celebrate its 175th Anniversary.
The mirrors convey Yeungling Brewery’’s proud heritage and highlight the fact that Yuengling is America’s oldest brewery.
The mirrors have proved to be popular for on-premise and off-premise display. They have also become a popular collectible for consumers.
These anniversary mirrors were created for Yeungling by Heritage Sign And Display, Inc., a point-of-purchase display firm based in Nesquehoning, PA.
Paulaner Summer Promo. Offers Patio Umbrellas
This summer, Paulaner beer is offering U.S. consumers a chance to relax in the shade with custom-made Paulaner umbrellas. The offer is part of Paulaner’s June promotion which will prominently feature the branded umbrellas both on-premise and off-premise.
Off-premise, retailers can use Paulaner umbrellas as display enhancers in stores to re-create the beer garden atmosphere and draw attention and sales. Customers will have an opportunity to purchase a Paulaner umbrella for home use, via a tear pad offer.
“The June promotion provides tools to introduce consumers to Paulaner Hefe-Weizen while encouraging them to try one, especially if they are not familiar with the brand,” said Mary Anschutz, Star Brand Imports Brand Manager for Paulaner beer.
Moretti Promo. Ties In With Summer Dining
Moretti Beer will be highly visible in Italian restaurants this summer. Moretti is offering restaurants Moretti branded serving kits including olive oil cruets, napkin holders, serving trays and “daily special” chalkboards.
The promotion will be accompanied by the release of a Moretti sponsored guide to America’s Italian eateries.
Donal O’Sullivan, Marketing Manager at Star Brand Imports, said, “The promotion provides bars and restaurants with an easy way to build consumer awareness of Moretti as a great beverage choice when dining in their establishment.”
The grocery store promotion will pair Moretti with $2-off coupons for Italian cheese. The formula of pairing Moretti with grocery items has proven very successful over the last year. For liquor stores, Moretti entices buyers with a chance to purchase six Moretti glasses for $6.49.
P.O.P. materials support on- and off-premise efforts.
Hansen Beverage Targets Gen-X Market With Lost Energy Brand
ansen Beverage Co., has formed a partnership with surf industry icon Lost International to develop Lost Energy drink, targeting the skeptical, hard-to-reach Gen-X beverage consumer.
Mark Hall, Hansen’s Sr. V.P., who heads up the new Lost Beverage Company, said, “We see tremendous opportunity to leverage the equity in the Lost brand.”
“From the very beginning, the Lost brand represented the attitude of people who didn't follow the mainstream-didn’t fit into the typical groove,” said Joel Cooper, CEO of Lost. The strong identification with our brand has created a dedicated following. When Hansen's proposed branding its new energy drink with the Lost persona, it seemed a great opportunity for both companies, one we could not turn down.”
Whole Foods Market Opens Largest Supermarket In Manhattan
Whole Foods Market, the worlds largest natural and organic supermarket has opened in the new Time Warner Center in Manhattan combining modern sensibility and architectural innovation with the highest quality foods.
The store features a 248-seat café; a Jamba Juice smoothie retailer serving blended-to-order fruit smoothies; a full service Sushi Bar by Genji Express; a Greenhouse showcasing fresh cut and exotic flowers; a Wine Shop serving more than 700 varieties of wine; and a Chocolate Enrobing Station offering just about anything covered in chocolate. Whole Body™ at Whole Foods Market features the largest selection of natural body care items in New York and there is also a Beauty Pod for makeovers and a Trial Bar, offering take-home samples of any personal care item in the department.
New Role For Retail Stores Predicted
The next incarnation of the drug store may well be a wellness center, while tomorrow’s supermarket will be organized around lifestyles rather than products, predicts Jim Lucas, Director of Strategic Planning & Research at Draft Chicago. Said Lucas, “We’re seeing a whole new look and feel emerge in stores, theatres, fast-food chains, and other retail environments.”
The proliferation of choices available and the growth of personal style possibilities are creating a new kind of store that acts as a “choice editor” for shoppers. “Large supermarket chains like A&P or Shoprite play a different role in engaging customers than retailers such as Whole Foods or Trader Joe’s,” Lucas said. “These latter stores serve as ‘choice editors’ for their shoppers. A large part of what their brand stands for is communicated through limiting the brands and types of products they carry.”
Lucas feels supercenters and warehouse clubs are giving shoppers more options and causing supermarkets to lose their dominance as a leading retail channel. Meanwhile, drug store chains have changed their stores and, in turn, helped shape consumer habit. “CVS, Walgreens and Rite Aid have developed real estate strategies that establish the drug store as a destination,” he explained. “This created a shift in thinking among their mostly female consumer base that now tends to view the drug store as the equivalent of a convenience store.”
Lucas pointed to an effective trend toward grouping products by lifestyle as against type of product. “Rather than working through traditional category management, like putting all the shampoos together and all the skin creams together, retailers should create lifestyle clusters inside their stores. Organic foods here, animal-friendly products there. Upscale stores have done that for some time, but even the mass-market chains can incorporate that into their retail strategies,” Lucas said.
24 Million Adults on Low-Carb Diets
The low-carb revolution holds potentially far-reaching consequences for the U.S. food service industry, according to a survey conducted by Opinion Dynamics Corp. that found that 11% of Americans--24 million adults - are currently on a low-carbohydrate diet and another 20% are likely to try one in the next two years.
“The popularity of the low-carb diet has led to substantial shifts in the consumption of a wide variety of foods,” said Lawrence Shiman, of Opinion Dynamics. “This is not a passing fad, and will dramatically impact how the food service industry approaches the nation’s 220 million adult consumers.”
Key survey findings include: Some 20% of adults said they had tried such a low-carb diet since 2002. Individuals earning more than $75,000 a year are the most likely to have tried such a diet. Consumers are more likely to follow their diet strictly at home than when eating in restaurants, and they rely on low-carb brand labels, packaging and advertising when selecting food items. Two thirds of those currently on low-carb diets said it is important that a food item has a specific low-carb brand label when they make purchasing decisions.
Low Carb Diets Appeal To Over Half The Population, Mintel Reports
Over 50% of Americans have tried a low carb diet in the past, are currently on the diet or are cutting back on carbs, or would try it in the future, according to the results of a study on low carb diets conducted by Mintel. The reach of low carb dieting affects all aspects of the food industry, from the declining sales of potatoes, refrigerated orange juice, and instant rice, to the repositioning of classics such as beef jerky and the battle in the beer cooler over whose products is lowest in carbohydrates.
Surprisingly, of those who are on a low carb diet, 75% cut back on carbs because they believe it is a healthier way to eat. Nearly two-thirds of low carb dieters say that they follow the diet to lose weight. These results show that the low carb phenomenon may well be a movement in attitudes toward food and eating. Three out of five low carb dieters say that they plan to limit their carbohydrate intake for life. However, 40% of low carb dieters say that it’s hard to stay on a low carb diet for more than a few months at a time. Over half of those on low carb diets have either totally stopped eating or are eating less bread and/or pasta. Foods such as meat, poultry, seafood, nuts and meat snacks have benefited from this trend.
NPD Reports On Carb Consumption
The NPD Group's new Report on Carbohydrate Consumption Patterns finds Americans still have a very healthy appetite for carbs. NPD found that the adults who are cutting carbs are still eating an average of 128 refined carbs a day. For men the average is 145 refined grams and for women it’s 109 grams. That’s considerably higher than the 20 to 50 grams of carbs per day some low-carb diets recommend for weight loss, although still lower than the overall average of 210 grams of refined carbs a day for all adults.
“Everybody in the food industry has the potential to be positively or negatively impacted by this low-carb phenomenon,” said Anne Mixen, NPD.
Some highlights of the report include: The majority of people who claim to be on a low-carb diet are middle-aged, between the ages of 35-64. Among those adults really reducing carb intake, 40% tell NPD they exercise at least three times a week. This same group is almost 30% more likely to be obese. People who are eating lower carbs report health problems such as diabetes, high blood pressure and high cholesterol at above average rates. Adults at the other end of the spectrum, who regularly eat a high-carb diet, are most likely to be an optimal weight or underweight.
Market For ‘Ready Meals’ Is Growing
About 44% of weekday meals in the U.S. are prepared in 30 minutes or less, and most consumers would like to cut that time even further, according to The U.S. Market for Ready Meals and Side Dishes, published by Packaged Facts.
With the number of two-working-parent households, single-parent households, and generation X and Y consumers who don't know how to cook steadily increasing, it’s no wonder that quickly prepared, easily consumed, portable meal solutions are in demand. The overall market for ready meals and side dishes grew by 39% in the five-year period from 1999 to 2003. Sales increased to $19.6 billion in 2003, a 7.4% increase over the previous year.
“When it comes to getting dinner on the table in a hurry, our options have come a long way from frozen dinners of yore,” said Don Montuori, Acquisitions Editor for Packaged Facts. “The food industry has been highly creative in packaging appetizing and time-saving foods that are quickly approaching a cooked from scratch quality.”
General Mills Introduces Total Protein Cereal
General Mills has introduced a lower-carb cereal, Total Protein, in response to consumer demand for reasonably-priced, lower-carb, higher-protein products that offer the nutrition and taste of traditional cereals. Total Protein cereal is an easy way for consumers to moderate their carbohydrate intake, while enjoying the taste and nutritional benefits of a familiar brand.
Coors Launches Aspen Edge Low-Carb Light Lager
Coors Brewing Co. has introduced Aspen Edge, a super-premium, low-carb light lager. “In qualitative research, guys told us if there was a low-carb beer that also tasted great, they’d try it,” said Ron Askew, Coors Chief Marketing Officer. Aspen Edge received high marks for taste, full flavor, and aroma in consumer focus studies.
The launch is supported by a full media campaign, including TV, outdoor, radio, print, sponsorships and point-of-sale materials.
Wrigley Launches Eclipse Brand Mints
Eclipse Mints are the first mint product to be released in the U.S. under the Wm. Wrigley Company banner. In its portable, sleek and fast dispensing packaging, Eclipse Mints are available in Peppermint and Winterfrost flavors.
David Kroll, Director U.S. Consumer Marketing, Wm. Wrigley Jr. Co., said, “Eclipse Mints were specifically developed to resolve consumer frustrations with the current mint category.”
Goldfish Cracker Line To Contain Zero Transfat
Goldfish crackers is transitioning its entire cracker product line to become free of transfatty acids (TFA). “Many of our Goldfish consumers told us they preferred snacks without transfat, so we converted our entire cracker line to zero-transfat recipes,” said Jay Gould, President, Pepperidge Farm.
The launch will be supported by a $10 million marketing campaign.
Diet Coke Ties Into Comedy “13 Going On 30”
Diet Coke recently tied into the romantic comedy “13 Going on 30” through a promotion that features a grand prize trip to Hollywood to meet a star from the film. Point-of-sale materials for the promotion featured actress Jennifer Garner.
During the promotion, one in three packages offered a free companion ticket to see the movie.
3-A-Day Dairy Promo. Targets Moms
The American Dairy Association recently conducted the “Win 3 Ways with 3-A-Day” promotion.
The promotion awards a 3-Room Prize Package to one lucky mom. Consumers could collect 3-A-Day of Dairy logos from packages of milk, cheese and yogurt and mail them in with an entry form for a chance to win the 3-Room prize package including GE appliances for the kitchen; a plasma flat-panel TV, DVD player, theater system and VCR; and a minivan for the garage.
P.O.P. support for the promotion included mobiles, banners, and shelf danglers.
Bella Sera Mass Holiday Display
This display combines a classically associated Italian icon, the Farmer's Market Stand with a specific and unique "branded" awning. This easy-to-assemble piece provided one-stop consumer shopping and looked good enough to provide stopping power to a consumer. The unit is shoppable from all sides and offers product information, coupons, recipes, etc. The brand name is shown prominently to provide brand awareness. The unit helped to gain new account placements and increased the average months display size. It enabled easy refilling of the display driving increased sales. 95% of the displays reached retail accounts. The Bella Sera Mass Holiday Display won a Gold OMA in the Beverage/Wine Category and was created by Vintage Wood, 9l33 Green Valley Road, Sebastopol, CA 95472.
Keebler Permanent Endcap
This display communicates excitement in a fun way by leveraging the "elfin" equity of the Keebler brand. The displays cuts through the retail clutter and showcases the brands by linking graphic images with national campaigns. The Keebler Permanent Endcap won a Gold OMA in the Grocery and General Merchandise Products category. It was created by Multi Dimensional Resources, Inc., 6ll Route 46, Hasbrouck Heights, NJ 07604.
Kraft EZ Cheese Rocket Display
This display was designed to provide an off-shelf out of category, cross merchandising opportunity for Kraft. The unit offers consumers easy access to the product and delivers for retailers, an easily stockable and graphically impactful merchandiser. The display is low cost yet provides high visibility for the Kraft EZ cheese product. Retail acceptance was very high and the displays found their way into various end-aisle and out-of-category positions in supermarkets across the United States. The display which won the Gold OMA in the Grocery and General Merchandise Products category, was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll774.
Finding Nemo Freezer Topper
This display dangles bait over the aisle in the frozen food section to immediately grab the consumer's attention from a distance, long before a Finding Nemo fan could get up close to see the on-door elements of this promotion. The display was packed fully assembled and the route driver just had to unpack and place it on top of the freezer door. It was a great use of space because it took up none. This display won a Gold OMA in the Grocery and General Merchandise Products Category. It was created by Rapid Displays, 33l95 Lewis Avenue, Union City, CA 94587.
Coors Light Official Tailgate Headquarters - Labor Day. The objective of this tailgate display is to attract the consumer's attention by the realistic looking truck with the motion of the tailgate. The consumer can locate the Coors Brands quickly in the retail location. The display is graphically appealing and is unique in its motion. Created by United States Display, l040 Industrial Park Blvd., Montgomery City, MO 6336l. SILVER AWARD.
Swoops 96 ct. PW/FS. This display was for a new product launch in 2003. The products unique swooping shape is reflected in the contoured riser. The sleek, tall appearance of the display along with the small footprint gives it an upscale feel and increases the versatility of the display's placement. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.BRONZE AWARD.
Oral-B Cross Action Target Endcap. This display ships to retail fully assembled and merchandises hundreds of brushes in a space efficient footprint. The endcap design allowed out-of-category placement in secondary locations in stores nationwide encouraging impulse sales in the highly effective endcap locations. Created by Mechtronics, l New King Street, White Plains, NY. BRONZE AWARD.
Pepsi Multi-Brand Cooler. This display was the first of its kind for the beverage industry. The three-tier ice cooler allowed Pepsi to merchandise brands from its core portfolio, such as Pepsi and Diet Pepsi, with lesser known brands such as Twist, Code Red and LiveWire. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
Turning Leaf 2003 Holiday Mass Display. This flexible display allows the retailer to cross merchandise products to create a mass display or to simply enhance the Turning Leaf Display within the store. The unit is easily assembled and is an efficient use of retail space. The retailer can assemble the entire display in a free standing location. Created by Vintage Wood, 9l33 Green Valley Road, Sebastopol, CA 95472. BRONZE AWARD.
Pepsi Halloween Haunted Castle Display. This seasonal display was designed to attract attention during Halloween. It included a full audio unit looping spooky sounds. The promotion provided 2,800 displays for the in-store retail promotion. The corrugated unit with full-service audio was created by Rapid Displays, 4200 W. 47th Street, Chicago, IL 60632-447l6. SILVER AWARD.
Woodchuck 4 Tier Roll-About Display
This 4 shelf display merchandises Woodchuck ciders in a visible, appealing manner. It features a 4-color litho mounted die cut header sign and the brand logo on each shelf front for strong brand identity. The display holds 9 cases of product and allows the customer the opportunity to try/test a different product in the cluttered beverage category. The versatile unit can be moved around the store to cross merchandise. The Woodchuck 4 Tier Roll-About Display was created by Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.
Coca-Cola Luma-Go-Round
Luma-Go-Round is a counter-top, compact, light-weight, three-sided rotating backlit display. It comes in three sizes and two configurations, counter-top and wall/ceiling mounted. This display features Coca-Cola and other Coca-Cola products such as Dasani. The display requires only a l0 inch diameter space for rotation. Graphic replacement is simple and takes less than 15 seconds per side. The Coca-Cola Luma-Go-Round was created by Stuff 4 Stores, 7730 Trinity Road, Memphis, TN 380l8.
E & J Gallo Corporate Tie In Partner Bin
This display showcases all Gallo of Sonoma portfolio wines. It is easily merchandisable and shoppable at 360 degrees. The configuration is flexible to fit in various size stores and layouts. The display helped secure joint display with Gallo of Sonoma and Carr's Crackers. The program proved very successful in the market with sales increases reported of +60%. The E & J Gallo Corporate Tie In Partner Bin was created by Vintage Wood, 9l33 Green Valley Road, Sebastopol, CA 95472.
Tropicana Twister Launch Program
The Tropicana Twister Launch program is a brand new product launch. It consists of pole signs, cling vinyl die cut posters, tent cards, and wobblers, which were part of a whole pos kit that was sent to distributors. Each promotional piece was printed 4-color process with a fifth neon green color. The bright design and colors were created to show the product in a light summer, breezy manner to entice the consumer to try this new product. The Tropicana Twister Launch Program was created by Proprint Services, Inc., 562l Finch Avenue East, Unit #5, Toronto, Ont. Canada MlB 2T9.
Pepsi Cooler Door Handle
This Pepsi Cooler Door Handle created product awareness as soon as the consumer entered the store. Special ties were designed to ensure that the handle fit snugly on a variety of cooler door configurations, regardless of their design. The door handle is easy to affix and drives impulse sales. It immediately directed consumers to Pepsi's refrigerated product offerings in the very competitive refrigerator case. The Pepsi Cooler Door Handle was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
Pepsi-Cola/Starbucks Corrugated Board Display
This display was part of a national brand launch and was integral in driving awareness and trial for the product. B-flute corrugated board was used because the product was heavy and the display would be located in a high traffic environment subjected to a lot of wear and tear during the product launch. The distinctive and uniquely compact design allowed it to be used in unique locations in the retail store. It was used in Starbucks retail store kiosks located at the entrance to several grocery retailers. The Starbucks Coffee Display was created by Menasha Display Group Philadelphia, 60l E. Erie Ave., Philadelphia, PA l9l34.
Energy Brands Wire Soft Drink Display
This all wire display features the product hanging by its neck on the unit. The display features highly visible and easily accessible multi-flavored soft drinks. The display has a 4-color printed header. The objective was to create high visibility placement in a compact footprint in supermarkets and conveniences stores for the product, an innovative and unique beverage line of a vitamin water. The display met with high retailer acceptance resulting in reorders from many distributors. The Energy Brands All Wire Soft Drink Display was created by NYSCO Products LLC, 2350 Lafayette Avenue, Bronx, NY l0473.
Anheuser-Busch "King B" Program
This collection of "King B" elements is an example of target marketing for Budweiser to help the brand connect with consumers who are younger and more affluent in environments more upscale in nature. The design features a deep tone of Budweiser's signature red color combined with the new "King B" logo to create a look which is true to the Budweiser heritage while enhancing the brand image. The collection also provides greater impact than a singular element and allows Budweiser to create a visual presence delivering the desired brand image. The design resonates with the target audience. The collection includes pool table lamp, game table lamp, cash register lamp, booth lamp, and bottle glorifier. The Anheuser-Busch "King B" Program was created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, Illinois 60008.
Corona Beer - Summer 2004
This Corona Summer display is a dimensional unit that offers a little bit of vacation with its headline "Get Away To Corona Beer". It also connects to the advertising campaign. The unoccupied chair is an invitation to sit back, relax and enjoy an ice-cold Corona. The display can be used on coolers, on cases, etc. The Corona Beer - Summer 2004 Display was created by Rapid Displays, 4300 W. 47th St., Chicago, IL 60632-4476.
Troppy Soda Floorstand
This eye catching display was created to merchandise the numerous flavors of Troppy soda in c-stores and supermarkets. The unit was created with a variety of processes including injection molding, vacuum forming and extrusions from both stock and custom components. The display was capped by a 4-color process 4 way header and supported by a mobile. The Troppy Soda Floorstand was created by Alair Display LLC, 970 Severin Dr. Bridgewater, NJ 08807.
Hornsby's Six Pack Inflatable Display
Hornsby introduced new packaging for its Draft Cider and was looking for an innovative way to communicate the change. This inflatable display allowed the brand to compete in the "beer arena" by depicting the entire six-pack. The inflatable provided great impact and helped to build brand awareness and recognition. The Hornsby's Six Pack Inflatable Display was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, NY l0577.
Land O'Lakes Milk Carton Inflatable
The Minnesota Twins baseball team featured this inflatable giant milk carton at their games. Using sponsorship dollars from Land O'Lakes and after seeing the Boston Red Sox use a milk carton, this inflatable was created to add interest and excitement at the games. Each time a player would hit a home run, the milk carton would light up with an internal strobe, shining a light on their sponsor. The fans loved the carton and there was a lot of speculation about just how much milk it might actually hold. This inflatable also secured publicity for the team as well as Land O'Lakes. For more information, contact Landmark Creations International, 3240 West County Road 42, Burnsville, MN 55337
Inflatable Football Chair
This inflatable chair features a football shaped backrest as well as a beverage holder built into each armrest to accommodate cans or bottles. There are heavy duty hang tabs on the rear of the chair to hold the football backrest. The chair was used in a national military commissary promotion as part of a display of six different products with one single sports theme. For more information, contact Alvimar Manufacturing Co., Inc., 5l-02 2lst Street, Long Island City, NY lll0l-5875.
Molson Arch Inflatable
This inflatable was created for a special event for Molson. Inflatable advertising is an important tool for a business, event or show to dramatically increase traffic and awareness. From smaller units designed for trade shows and point of purchase, to giant, world-class record breakers, inflatables are an important marketing tool. For more information, contact What On Earth Inflatables, Inc., ll504 l70th Street, Suite l04, Edmonton, Alberta, Canada T5S lJ7.
Propel Large Inflatable Cooler
Promote-It International used this clear inflatable cooler which measures 38" tall x 24" wide with 2-color logos. The inflatable ships flat at a fraction of its display size, enabling it to be packed in with the complete promotional package and shipped nationwide. It holds over (75) l7 oz. Propel bottles and the cooler's clear exterior allowed the Propel Fitness Water bottles to be highly visible. The unit was placed in over 2500 health and exercise facilities nationwide. For more information contact Crew Design, 39l Kent Cornwall Road, Kent, CT 06757.
Lipton Inflatable Booth
Lipton used this custom inflatable booth for sampling at special events and outdoor promotions. This custom inflatable incorporated games and other interactive elements to attract attention, while reinforcing brand identity. For more information, contact Inflatables 2000, 207 N. Aspan, Unit #6, Azusa, CA 9l702.
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