Aquafina Posters Feature Animated Water Bottle
Neutron Enterprises Elumalite (EL) division is creating animated point of sale posters for Pepsi’s Aquafina bottled water.
EL’s posters are a lightweight, flexible sheet of vinyl (2mm) that light up with no light bulbs or neon. EL’s Aquafina posters featuring an animated water bottle will be placed in high profile food service, point of sale locations.
“We are confident that Aquafina will see the sales increase caused by the visual impact and attention created from our EL technology,” said Michael Singh, Director of Global Sales for Neutron Enterprises, Montreal, Quebec.
White Rock Beverage Introduces Organics
The White Rock Beverage Company has introduced White Rock Organics, a lightly carbonated beverage brewed using natural fruit extracts and organic pure cane sugar.
“We are excited about White Rock Organics, which was formulated for customers who seek all natural, organic foods and beverages,” said Larry Bodkin, President.
Available in Passion Orange, Raspberry Crème and Red Peach, each 12-ounce bottle is made without high-fructose corn syrup, artificial colors or preservatives.
The White Rock Organics launch is being supported by an in store point of sale campaign highlighting the theme, “Purity Awaits You.”
Winfuel Vitamin’s NASCAR Display Conveys ‘Winning’
Winfuel is a new multi vitamin specially created for those whose lives are dedicated to winning. Three separate formulas were created to meet the specific needs of men, women and children.
Winfuel wanted to convey competitive strength, optimism and invincibility in its branding message. It has chosen NASCAR as the perfect venue for launching the new product.
Aligning the brand message and primary marketing vehicle, Winfuel has designed a full color point-of-purchase display with a NASCAR theme. The corrugated floor display features Nextel driver Dale Earnhardt, Jr. and includes company-sponsored drivers Shane Hmiel and Mark McFarland.
The versatile display can be suspended or used as a free-standing floor display.
Robert Mondavi Refrigerated Rack Introduced
Cooler displays are becoming more commonplace at the point-of-sale. The old bulky end aisle refrigerators are being replaced with sleeker displays that do a much better job at marketing than ever before.
Robert Mondavi Winery wanted to capitalize on this new wave in the wine industry by creating a Cooler Display for its luxury brands.
Ruszel Woodworks, a Benicia, CA-based point-of-purchase display firm created this sleek refrigerated wooden display rack for the Robert Mondavi Winery. The display, which features Robert Mondavi brand graphics on both the side panels and header, is designed to merchandise both refrigerated and non-refrigerated bottles.
Rainier Wine’s Point-Of-Sale Targets Women
Rainier Wine recently launched with two lifestyle wine brands that speak directly to women: Grand Embrace and Mad Housewife.
The Company spent nearly a year conducting nationwide testing panels to let women design and create wines that they would buy regularly. “We will continue to develop brands that have 'legs,' not only in terms of their varietal extensions, but also by evolving the character of each brand story, such as seasonally changing Mad Housewife labels, which keep the product fresh and our customers excited,” said co-Founder Mike Lynch.
According to the Company, Rainier creates wines for everyday drinking, without snobbiness, which is helping it grow quickly. Mad Housewife and Grand Embrace are being supported at retail with cheeky point-of-sale that excites women customers and moves inventory in the process.
Coppertone Sand Castle Display Featured At Walgreens
The Coppertone Sand Castle Display was created as a themed Coppertone permanent display for Walgreen stores.
The display’s distinctive sand castle design conveyed a fun beach theme.
The display also allowed for flexibile planogramming and cross merchandising with side powerwings.
The display combines injection molding, EPS, vacuum form and corrugated materials.
The Coppertone brand name is featured prominently on the header and the display tells shoppers to “Get Smart About the Sun.”
This Coppertone Sand Castle Display was created by The Niven Marketing Group, a point-of-purchase display firm headquartered in Bensenville, IL.
Pacific Wine Partners Launches Twin Fin Wines
Pacific Wine Partners is launching Twin Fin, new wines that embrace the spirit of the California lifestyle.
The Twin Fin portfolio includes six easy-going wines: Merlot Shiraz, Cabernet Sauvignon, Chardonnay, Pinot Grigio and Pinot Noir.
The fresh, fruit-driven wines are sourced from grapes from select vineyards along California’s Central Coast, and are available in screwcap, making them ideal for beach barbecues.
The launch of the new Twin Fin line will be supported with distinctive permanent point-of-purchase displays featuring a surf board design to convey the beach barbecue theme.
Reese’s Race Car On Display In C-Stores
Hershey Foods wanted to create a temporary counter unit for the c-store environment that would feature Reese’s sponsored NASCAR car driven by Kevin Harvick in the Busch Series. The unit also needed to carry two product lines: Reese's Peanut Butter Cups and Kit Kat bars.
The challenge was to design a display that would hold 72 pcs. of product and take up a minimal amount of counterspace.
The display was designed to look like the #21 car driven by Kevin Harvick in the Busch Series. The background color is the Reese’s orange with the swirl pattern that is on the product. The sponsor logos on the display car are the same ones that are on the real NASCAR.
This display is a departure from the typical self-shipper tray/riser typically seen on c-store counters. It was created by Menasha Display Group of Philadelphia, PA.
Kraft Runs Promotion With The Hartford & NCAA
The Hartford Financial Services Group and Kraft Foods recently joined forces with the NCAA to conduct the “Taste of Madness” promotion, awarding 31 individuals $10,000 toward a future college education.
The promotion was featured at 30,000 grocery stores and mass merchants nationwide. In addition to the sweepstakes, 1.3 million party planners, featuring recipes from Kraft and college savings tips from The Hartford, were available at the displays.
“We were looking for a non-traditional way to build awareness for college savings and our SMART529 plan,” said Mary Jane Fortin, Sr. V.P. President, The Hartford. “This was a chance to move outside the traditional marketing mode for financial services companies.”
Said Donna McCabe, Promotions Director, Kraft, “By joining forces with The Hartford, we created a compelling way for consumers to address their college savings needs.”
MSN Teams With Sprite For Online Music Marketing
MSN and Sprite have joined forces to launch The Scenario, an exclusive, branded, online entertainment experience designed for teens. The Scenario is a unique place on the Web where teens can experience the hottest hip-hop DJs, connect with each other through MSN Messenger and connect with the Sprite brand.
“We collaborated with MSN to develop The Scenario because it offered innovative ways to integrate Sprite into the MSN Music service,” said Geoff Cottrill, Group Director of Entertainment Marketing at Coca-Cola NA. “Working closely with MSN and its Branded Entertainment and Experiences Team, we have created an experience that embraces the passion that teens have for music and to bring Sprite to the millions who visit MSN every day.”
“The Scenario is an entirely new way of connecting with teens where they live on MSN, in MSN Messenger and on MSN Music,” said Gayle Troberman, Director of the Branded Entertainment and Experiences Team. “We expect to help make Sprite a part of the teen consumer’s digital experience every day.”
The campaign will employ cross-network promotions and advertising to draw audiences to the site.
Stop & Shop Launches Staples Branded School & Home Office Supplies Sections
Stop & Shop Supermarkets and Giant Food stores will collaborate on a Staples branded store-within-a-store section.Grocery shoppers will have the convenience of buying a wider range of supplies in all 550 of Stop & Shop supermarkets and Giant Food stores.
The Staples branded area will typically range between 40' to 80' and feature 500 to 1,200 school and home office essentials, some of them available in supermarkets for the first time, in consumer-sized packs.
“This is a great way for us to bring added convenience to our customers,” said Marc Smith, CEO, Stop & Shop & Giant Landover.
“We are making it easy for consumers to purchase school and home office supplies while doing their weekly grocery shopping,” said Rob Sargent, Staples CEO. “Additionally, Stop and Shop enables us to reach a consumer segment that might not typically shop at Staples.”
Kellogg Launches Health Check Program
Kellogg and major food retailers Kroger, ShopRite, Publix, and Wal-Mart are launching the Kellogg’s Healthy Beginnings Health Check program. Consumers shopping at these stores will have the opportunity to participate in a free health screening that includes a cholesterol test, blood pressure check, and dietary fiber intake assessment. Shoppers can receive a free health kit containing health information and healthy food coupons.
Christine Lowry, Kellogg V.P., Nutrition, said, “We created this program so consumers not only can learn more about Kellogg’s Healthy Beginnings cereals, but also about health issues to which these products can contribute, including heart health, digestive health and weight management.”
Unilever Unveils How Americans Shop Today
Unilever has announced research entitled “Trip Management: The Next Big Thing” revealing how and where people shop and their different needs on different shopping trips.
According to the initial findings, almost two-thirds of all shopping trips (62%) are quick trips, one quarter are fill-in trips while the classic stock-up is becoming more fragmented, accounting for only 13% of trips — a clear indication of a new approach to food shopping in America.
New Study Shows Shoppers Don’t ‘Drop’; They Just Keep On Shopping
A new study of shopping behavior explains why some consumers may buy more than they intend. The study, conducted by Ravi Dhar and Uzma Khan of the Yale School of Management and Joel Huber of Duke University, demonstrates that consumers who purchase one item are more likely to continue shopping and buy more. The authors term this propensity to buy the “shopping momentum effect."
The shopping momentum effect arises out of a shift in consumers’ thinking that occurs when they move from browsing to buying. Once an initial purchase is made, the momentum of the psychological impulse to buy drives the purchase of subsequent items.
Retailers have long recognized the value of the shopping momentum effect as evidenced by tactics to induce a first purchase such as attractive prices or holiday specific items. “The study results suggest the best driver of subsequent purchases is a highly desirable item such as a seasonal or emergency good at reasonable prices,” Dhar said.
One-Quarter Of Men Under Age 40 Shop Frequently, Study Shows
Young men like to shop, according to “The U.S. Men’s Market,” a new report from market research publisher Packaged Facts. Based on data from Simmons Market Research Bureau National Consumer Survey, the report notes that 1 in 4 men under age 40 shop frequently, a percentage that drops to less than 20% for men in their fifties.
Later-in-life marriages and evolving gender roles are affecting home life.While men are participating more in stereotypical “women’s work,” a comparison of boomer and Gen-X fathers, shows that Gen-X dads are more likely to have conservative views about the role of women. Nearly 18% of 25- to 39-year-old fathers believe “a woman’s place is in the home,” compared to 15% of 40- to 59-year-olds.
According to Don Montuori of Packaged Facts, “As more married men participate in household chores and as younger single men become less concerned about traditional male stereotypes, old-school assumptions about family purchasing decisions need to be revisited and marketers need to adjust their marketing strategies to take advantage of alternative purchase trends.”
Nielsen Reports On Shopping Trends
Continuing a long term trend, consumers made fewer trips to traditional grocery stores in 2004 as they sought greater savings, variety or convenience in other retail outlets, according to a new study by ACNielsen.
ACNielsen’s “Channel Blurring” study showed that the average American consumer made 69 trips to the grocery store in 2004, down from 72 in 2003. Every year since 1995, the grocery channel has experienced declines in shopping frequency. That year, U.S. households made an average of 92 trips to stores in the channel.
Dollar stores have enjoyed the strongest long-term growth in household penetration-driven by the channel's rapid expansion-while supercenters have grown the most in terms of shopping trips. The traditional mass merchandise channel continued its losses in both household penetration and shopping frequency in 2004, as more mass merchandisers either converted traditional stores to supercenters or closed poor performing stores. Shopping frequency in warehouse club stores, drug stores and convenience stores remained flat. Both drug stores and convenience stores slipped slightly in terms of household penetration.
“One hopeful sign for the grocery channel is that several chains have rolled out or are experimenting with new store formats,” said Todd Hale, Sr. V.P., Consumer Insights, ACNielsen U.S. “Others are increasing their use of micro-merchandising and marketing to better meet the unique needs of shoppers within their trade areas.”
Surge Of Smaller Food Stores Reported
Surge Of Smaller Food Stores Reported
Driven by robust growth in target market segments such as natural/organic, ethnic and gourmet stores, the average size of a supermarket in the U.S. decreased to 34,000 sq. ft. last year, taking the size of new stores below 40,000 for the first time in 10 years, according to a new study on store development by the Food Marketing Institute (FMI).
New store construction went down for the fourth consecutive year, totaling 3.1% of all stores. Store remodeling was the activity of choice, with 4.9% of those surveyed remodeling at least some stores.
New store construction, while slow overall, tended to be driven by target market-focused stores. Overall, 12.6% of companies responding to the survey operated at least one target market-focused store. Of these, 44.4% offered gourmet formats and one-third each Hispanic-oriented or natural/organic formats. Similarly, 36.4% of the stores that these companies plan to open this year will be Hispanic formats, 45.5 will be natural/organic outlets and 18.2% will be gourmet ones.
The most popular features in new stores included deli departments, fresh seafood, floral/plant shops, prepared foods for take-out, ethnic foods, pharmacies and in-store bakeries. The fastest-growing features in new stores last year were dollar-item aisles/departments and self-checkout lanes. Self-scanning checkout lanes were included in nearly one-third of new supermarkets, almost double the 2002 figure of 17.5%. Wine sales areas also grew with 1,000 sq. ft. of a new stored dedicated to wine sales, up from 420 sq. ft. in 2002.
America’s Struggle With Weight Loss
Despite the health risks posed by obesity, most Americans are unable to lose weight and keep it off, according to a survey commissioned by Medifast, maker of weight management products.
While most Americans understand the dangers of obesity, nearly half of the respondents said that they were “not concerned at all” about the effect their weight may be having on their health. They survey also revealed that 61% of Americans would like to lose weight, and half (49%) find the process difficult or impossible. 49% of the survey respondents who managed to lose weight saw the extra pounds return over time.
Asian Cuisine Increasing In Popularity
U.S. retail sales of Asian foods increased by 27.3% from 2000 to 2004 driven by a growing Asian-American population and increasingly sophisticated American palates, influencing what consumers are eating in restaurants and at home, according to “The U.S. Market For Asian Foods and Beverages,” a new report from market researcher, Packaged Facts. While the Pan-Asian trend of blending diverse Asian cuisines to create new tastes is still popular, there is also an increased focus on distinct authentic flavors and regional cuisines.
As independent Chinese restaurants reach 41,000 in number, there is also an increase in Asian chain restaurants, such as P.F. Chang’s and Panda Express. It is not unusual to see Asian Foods on non-Asian restaurant menus. These three trends factors will lead to greater usage of these food items at home as consumers become more comfortable with ingredients-especially when considered in tandem with the increasing availability of Asian food products in supermarkets. For example, sushi is now available in most supermarkets. A number of Asian items from different countries of origin have potential for mainstream appeal, including tempura, Southeast Asian satay, Vietnamese sandwiches (banh mi) and curry. Cutting-edge restaurants are creating hybrid dishes by blending elements of Thai, Vietnamese, and other Southeastern Asian cuisines with more familiar Chinese and Japanese elements.
Coca-Cola Zero To Launch
Coca-Cola N.A. will introduce Coca-Cola Zero, a new zero-calorie cola. “Coca-Cola Zero is exactly what young adults told us they wanted-real Coca-Cola taste, zero calories and a new brand they can call their own,” said Dan Dillon, V.P., Diet Portfolio, Coca-Cola. “Young people today do not want to compromise on flavor or calories.”
Coca-Cola Zero will be supported by an extensive marketing campaign including p.o.s. and sampling programs.
Dark Chocolate M&M’s Are Introduced
New Dark Chocolate M&M’s have been introduced, available in both plain and peanut varieties, in celebration of the release of Star Wars: Episode III Revenge of the Sith. The limited edition Dark Chocolate M&M’s feature special Star Wars-themed colors and packaging.
“We look for innovative approaches to launch products and know that dark chocolate is in great demand from consumers,” said Martyn Wilks, V.P. at Masterfoods USA.
Gatorade Launches Endurance Formula
Gatorade Endurance Formula is a new sports drink for athletes during their longer and more intense occasions. Gatorade Endurance Formula contains a specialized electrolyte blend, including nearly twice the sodium and three times the potassium of Gatorade Thirst Quencher.
Gatorade Endurance Formula is available in three flavors: Lemon-Lime, Fruit Punch and Orange.
Wheaties & Total Brands Debut Multivitamins
General Mills and Leiner Health Products have launched Wheaties and Total brand nutritional supplement products. The four new products include Wheaties Multivitamins, Wheaties Daily Performance Vitamin Packs, Total Multivitamins and Total High Potency Daily Vitamin Packs.
The vitamins are manufactured and distributed by Leiner Health Products and will be available at a variety of retail outlets.
Merchandising Inventives offers it’s 2005 catalog, showcasing Ceiling, Shelf and Floor display products. Featured are Literature Holders, Merchandising Strips, Shelf Clips and Stock Corrugated Displays. For a copy, contact Merchandising Inventives, 1665 S. Waukegan Road, Waukegan, IL 60085; (Tel) 847-688-0591; (Web) www.merchinv.com.
Trion Industries offers an 80-page brochure on its ShelfWorks display products. The catalog features Trions’ labeling, signing, shelf management and freezer solutions. For a copy, contact Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-4665; (Fax) 570-824-0802; (Web) www.trionind.com.
Hip-Tops Launched As Marketing Platform
DMI Networks and Berry Plastics Corp. have launched Hip-Tops, a new platform for the distribution of branded entertainment. The marketing tool is designed to deliver music, video and interactive content in the form of CDs, ECDs, CD-ROMS and DVDs, direct to consumers via drink lids, consumer packaged goods and specialty retail plastic containers Berry Plastics’ produces for its multinational corporate customer base.
Hip-Tops will provide enhanced product visibility, messaging and brand recognition for major brands while simultaneously presenting an untapped promotional outlet for record labels, Hollywood studios, and gamers. The agreement establishes DMI as the provider of entertainment content for all products produced by Berry Plastics.
For more information, contact Disc Marketing, Inc., 35 West Dayton Street, Pasadena, CA 91105; (Web) www.discmarketing.com
Jones Frozen Soda Pops Debut At Kroger
Jones Soda Co. has entered into a licensing agreement with The Kroger Co. to manufacture and sell a newly created item, Jones Frozen Soda Pops, frozen novelties based on popular Jones Soda flavors. The product line will initially consist of three Jones Soda flavors including Green Apple, Berry Lemonade and Cherry.
“This partnership with the second largest grocery retailer in the U.S. validates Jones Soda as a national brand and creates the great platform to broaden the distribution of other of Jones Soda Co.’s products,” said Paul Weinstein, V.P. Sales, West for Jones Soda.
Tecate Runs Copa Tecate Promotion
Tecate/Heineken USA has created an integrated grassroots brand initiative to market Copa Tecate, America’s number one adult amateur soccer tournament for Hispanics. Tecate is tapping into this key demographic with a significant marketing investment including advertising, and point-of-sale displays. The winning team will take home the national title and a $10,000 cash prize.
“We have teamed Hispanics' love of soccer with their loyalty to Tecate to make this tournament one of the industry’s most successful Hispanic marketing efforts,” said Carlos Boughton, Brand Manager, Tecate. “Since the U.S. Hispanic purchasing power growth rate was three times the national average in the last decade, Tecate has stepped up its efforts to market to this influential demographic.”
Copa Tecate has joined forces with Hispanic marketing agencies Alcone, Grupo Gallegos and Latino Sports Marketing to reach Hispanics.
Chicken Of The Sea POS Offers What Women Want
Seafood Giant Chicken of the Sea is using a new spokesperson, the Chicken of the Sea hunk, as part of the “What Women Want” campaign, which includes print, broadcast, online and in-store marketing efforts.
Chicken of the Sea is also launching the "Hunks at Home" contest, a search for men who embrace what women are looking for in life.
“The intent of the campaign is to create a buzz about the brand and we found the ‘hunk’ does just that among our target audience,” said Don George, Sr. V.P., Marketing for Chicken of the Sea. “We’re having a little fun with our attention-getting campaign, but the real message we want consumers to take away is that Chicken of the Sea is all about quality seafood.”
Fresh Brands Rolls Out New Campaign For Piggly Wiggly Stores
Fresh Brands, Inc. has launched a new marketing campaign for its 93 Piggly Wiggly stores in Wisconsin and northern Illinois. The campaign starred the friendly and familiar Mr. Pig character in animated form and a powerful, redesigned logo urging consumers to "Shop The Pig And Save."
Fresh Brands’ new advertising agency, Sheboygan, WI-based Jacobson Rost, produced a new advertising campaign, which included three television commercials, a radio campaign, outdoor billboards, point-of-sale shelf tags and in-store signage.
No nonsense Announces Major Brand Relaunch
No nonsense, one of the leading sheer hosiery brands in the U.S., is broadening its appeal and becoming more relevant to today’s women through the introduction of new product categories, an updated look and a new brand voice.
“No nonsense is more than just the absence of nonsense,” said Julia Townsend, Executive V.P. and GM of Kayser-Roth, the company that owns the No nonsense brand. “It’s smart style. It’s clever, honest and real. But it’s also about having a sense of humor. By tying these concepts of “No nonsense” to the brand No nonsense, we believe consumers will start changing the way they think about the brand.”
The new No nonsense packaging and point-of-sale materials go beyond simply showing women wearing No nonsense products. A new color palette comprises contemporary, bright colors that are used across all product lines, advertising, and point of sale for a cohesive brand look.
New No nonsense products include hello, mr. Pillow (cozy pajama sets); ahh, said the foot (soft athletic-type socks); feet just wanna have fun (athletic-style socks with fun, colorful designs); XXOO’s, down to your toes (tights, trouser and casual socks); ten toes, six socks (six-pair bag of white athletic-style socks); and shoes, say hello to comfort (products that add comfort to shoes).
Coinstar Rolls Out Gift Card Program
Coinstar is rolling out a gift card program, which allows consumers to convert loose change into gift cards from national retailers and supermarkets. The new offering helps further drive consumer traffic to Coinstar’s retail customers and card issuers, while providing a no-fee coin counting option to the end user.
The Coin to Card program was first tested with Starbucks Coffee Co. In addition, Hollywood Video will also be among the first set of gift cards to be added to the Coinstar kiosk. Coinstar is looking to add additional retail gift cards in categories such as books, movies, apparel, restaurants and home improvement.
Sandra Stark, Director, Starbucks Card Services, said, “We like the idea that customers can enjoy a small indulgence by turning their change into a Starbucks Card.”
Kodak & NASCAR Launch Cross Promo.
Kodak and NASCAR have launched a promotion whereby customers making photo prints at one of the 15,000 KODAK Picture Maker kiosks can collect one of 11 souvenir NASCAR photos. The kiosks will direct consumers to participate in an online sweepstakes, which offers prizes ranging from NASCAR jackets to a grand prize behind-the-scenes race experience.
When the KODAK Picture Maker is idle a looping video will encourage consumers to print out collectible photos and enter the sweepstakes. Posters and tear-cards help stores promote the campaign. The promotion was developed by Eric Mower & Associates.
Turtle Mountain Runs Decadent Dairy Free Road Tour
Eugene, OR-based Turtle Mountain, has launched the Purely Decadent Dairy Free Road Tour created to introduce health-conscious consumers to pure dairy free indulgence.
The nationwide tour includes stops in Los Angeles, San Francisco, Chicago and New York. According to John Tucker, Director, Marketing, “People often associate dairy free desserts as inferior to their dairy counterparts, but one bite of our Purely Decadent product line and their perception changes.”
Knowing that taste is a major factor in consumers choosing Turtle Mountain products, the goal of the Tour is to hand out at least 600 samples a day. From Cookie Avalanche to Peanut Butter Zig Zag, all 15 flavors of Purely Decadent will travel to shopping centers and outdoor festivals.
Turtle Mountain partnered with Coburg, OR-based Monaco Coach to create the 34-foot custom crafted RV, known as a rolling dairy-free café.
Pepcid Barbeque Floor Display
This display was shipped out just prior to the barbeque season for McNeil Consumer Healthcare Canada. The product was stacked above a barbeque which had two battery driven spinning motors which simulated moving flames. The display was eye-catching drawing consumers to a product popular with the season. The display is screen printed 4-color on 'B' flute and 'E' flute corrugated. This display won a Gold OMA in the Health Care Category and was created by Artisan Complete, l00 Bentley Street, Markham, Ontario, Canada L3R 3L2.
Mountain Dew "Signs of Dew"
This sign was designed to create an awareness of the Mountain Dew brand in both traditional c-store and Gas and Go store formats during the key summer selling season. The sign had to reflect the hip, high energy "Do the Dew" branding. The program also had to contain a vintage feel which could be exploited as a series of collectables after the summer promotional period. The sign captured consumer attention using cutting edge graphics based on the concept of traditional road signs. The signs were engineered to withstand the elements using silk-screened aluminum replicating the look of real traffic signs or vintage tin promotional signs. This display which won the Gold OMA in the Signage Category, was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Mirassou Rack
The Mirassou family has crafted uniquely crisp, bright wines for six generations. The Mirassou wine bin fixture was developed to bring this joyful, optimistic brand character to grocer and fine wine retail stores. This rich, high quality wood display borrows from the sun icon the overall shape which suggests a ray of sunlight which ties to the sunny optimism of the brand's character. The display allows 36 wine bottles to be displayed in a very shopable manner with clearly visible labels. The bright sunny-yellow color with black accents helps the bin to stand out from the market clutter and invites purchase. On top, the 3-dimensional brass sun icon emblem adds distinctive quality. The Mirassou Wine Display won a Gold OMA in the Liquor Category and was created by Vintage Wood,9l33 Green Valley Road Sebastopol, CA 95472.
Paramount Farms Almond Accents/Hidden Valley Display. In-store merchandising for this product is the primary element of the brand strategy. This display attracts the consumer's attention and clearly communicates the product use. The display was part of an overall tie-in program with Hidden Valley Salad Dressing. The promotion included a national FSI with a coupon as well as sample packages of Almond Accents packed in neck hangers on bottles of Hidden Valley Ranch Dressing. Created by Justman Packaging & Display, 58l9 Telegraph Rd., Commerce, CA 90040. BRONZE AWARD.
Killian's Irish Red Gas Grill Case Stacker. This display was designed for a summer time promotion and featured the look of a gas grill. The grill promoted outdoor fun and held case packs of Killian's beer. The unit was required to fit into a footprint and had to have brand identity. The unit accomplished this and captured a strong presence with the Killian's logo on both sides of the display. Created by Smurfit-Stone Display Group, 2900 Sprouse Drive, Richmond, VA 2323l. BRONZE AWARD.
Oral B Dl8 Sam's Club & Costco Display. This display merchandised two products in one combined display exclusively at Sam's Club. Costco received only one product. Both pieces of product needed to be separate with its own features and benefits areas along with graphics. The display had two separate pedestals but shared the same base to display the product. The display was designed to sit on top of the pallet of product and arrived completely asssembled and ready to install. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747. BRONZE AWARD.
Brach's - 6 ft. FCS II Rack. This display was designed to provide a Fresh Candy Shoppe rack that specifically targets placement in a produce department of a typical supermarket. The display offers a real wood look with dramatic product graphics which gives the display a farm fresh image. The design is a 4-sided waterfall presentation while still using a single size bin for economy and maintaining a 3-piece modular construction for easy assembly. Injection molded bins automatically rotate the product for freshness and wood shelf rails pull out to allow each bin to be easily loaded from the back. Created by AMD Industries Inc. 4620 West l9th Street, Cicero, IL 60804-9999. SILVER AWARD.
Hershey's Take 5 Launch Program. These three displays were developed to introduce Hershey’s newest box offering: Take 5. The display needed to really stand out and convey the message that this new offering is salty and sweet and delicious and they also needed to fit into the C-store environment the main area of the launch. The units take a minimum of retail space with each unit featuring a large depiction of the Take 5 logo. Color selection was determined by the product packaging and makes the most of the appetite appealing colors. Created by Menasha Display Group - Philadelphia, 60l E. Erie Ave., Philadelphia, PA l9l34. SILVER AWARD.
Pyrex Blue Structured Bakeware Endcap. This display was designed to draw attention to the new line of Pyrex Sculptured Bakeware. The sculptured theme was accentuated by the use of unique and eye-catching geometry. The display has enough strength to hold the heavy line of products but yet is simple for the retailer to assemble. This is a semi-permanent end cap display featured in the grocery store setting. The popular red Pyrex logo is familiar to most consumers and was utilized on many parts of the display. Created by Kell Specialty Products, 42l Palmer Street, Chippewa Falls, WI 54729. SILVER AWARD.
Duracell Meijer Freezer Wing Rack. This display was designed to generate incremental sales by using previously dead space on the side of Meijer's Freezer. It had to devise a method to use the freezer side without mounting directly into the freezer side. The display uses non-productive space to generate sales using a special hanging device engineered to allow the rack to be hung over the side of the freezer case. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747. BRONZE AWARD.
"Back to School" Bus Display. The primary objective of this unit is to display a large volume of snacks and bagged goods targeted for school lunches. The display also featured add-on components to provide innovative treatments. The display attracted the attention of both children and parents through the use of vivid graphics and an appealing structure. Created by Smurfit- Stone Display Group, 446l Hway 30l S. Latta, SC 29565. BRONZE AWARD.
Sanford Staples Tax Time Pallet Display. This display was engineered to hold the maximum amount of product and bring product trial to the consumer. The display holds individual product as well as several sizes of carded product. The display held several hundred pounds of product while maintaining a high level of creativity. The corrugate material used for this display met the structural needs as well as all budget restrictions. Created by Justman Packaging & Display, 58l9 Telegraph Rd., Commerce, CA 90040. BRONZE AWARD.
Cavit Wine Collection Rack
This display was designed for Palm Bay Imports, a distributor of Cavit Wines in the US marketplace. The rack incorporates a butcher block top, chrome frame and locking industrial wheels, as well as the cotton canvas market umbrella. The footprint and versatility of this display allowed Cavit Wines to increase its retail distribution and gain valuable real estate in the mass distributors, grocer and discount drug distributors. The Cavit Wine Collection Rack was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, NY l0577.
Pepsi 2 Tier Cooler
This display was designed to build on the success of its predecessor which was the ThreeTier Cooler, while eliminating some of the issues associated with it as well. The unit helped increase brand awareness and visibility for the Pepsi Brand throughout the country with a program that was cost effective and one that requires less maintenance than the previous model. The Pepsi 2- Tier Cooler was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
Kwik-Stak Stock Liquor Rack
Art-Phyl Creations offers its Kwik-Stack line of trays and accessories that may be used for liquor displays as shown. Modular components available immediately from stock in a variety of racks and add on sign holders, literature pockets, peghooks, etc. can provide an economical solution for any display requirement. For more information contact Art-Phyl Creations, l6250 NW 48 Ave., Hialeah, FL 330l4. Complete catalog website at www.art-phyl.com
Pepsi Cola Standees
These Yoda and Darth Standees are 5' and 6' in height. They were screen printed on to corrugate, die cut with an easel attached to be immediately and easily displayed. The standees are part of many pos pieces produced to tie in the movie, The Star Wars "Call to Yoda" with Pepsi beverages. The standees attracted much attention and increased awareness at on premises locations resulting in increased sales volume. The Pepsi Cola Standees were created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.
Coca-Cola Company "Treat Yourself Light" Promotion
This promotion was themed for the Coca-Cola Company's portfolio of diet soft drink and light beverage products. The objective of the promotion was to increase product sales and loyalty by leveraging the trend toward health and wellness oriented products. The display was also designed to build acceptance and placement among retailers by answering their need for market differentiation. The display received a high level of acceptance by retailers and boosted sales and profitability for the Coca-Cola diet portfolio. The "Treat Yourself Light" Display was created by RTC , 2800 Golf Road, Rolling Meadows, IL 60008.
I Vini Dei Fendi Di San Gregorio WinePop-Up Case Stacker
This display was developed to provide an easy to set up case stacker to merchandise imported Italian wine which was being introduced to the U.S. Market for the first time. The display used eye-catching graphics to separate this product from its competition and to create a quality image for the brand. This Wine Pop-Up Case for I Vini Dei Fendi Di San Gregorio Wine was created by Arrow Display, Division of MannKraft, l00 Frontage Road, Newark, NJ 07114.
Kirin Beer Lobster Inflatable
Kirin Brewery wanted an inflatable designed to raise awareness to select its popular Kirin Premium Beer when ordering seafood. This fun inflatable features a colorful and eye-catching lobster holding a bottle of Kirin. The inflatable was used in restaurants, distributors and supermarkets to catch the consumer's attention. For more information contact Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, NY l0577.
Large Inflatable Product Replicas
Large inflatable product replicas may be used at trade shows to draw attention to the products and to the booth. Inflatables help to increase booth traffic as well as brand awareness. The inflatables are constructed of durable coated nylon material with silent internal blower motors. They are easy to set up and easy to take down. For more information, contact Alvimar Manufacturing Co., Inc., 51-02 21st Street, Long Island City, NY 11101-5875.
Lawry’s Inflatable Booth
Lawry’s is using this custom inflatable booth for sampling at special promotional events, and outdoor promotions. The custom inflatable provides prominent brand identification, while helping Lawry’s distribute samples and other promotional materials. For more information, contact Inflatable 2000, 207 North Aspan, Unit 6, Azusa, CA 91702.
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