Wal-Mart Opens New Plano, TX Supercenter
Wal-Mart recently opened its new Supercenter in Plano, Texas, featuring a store layout, merchandise selection and a range of services unlike any other Wal-Mart store. “With the opening of this store, Wal-Mart is adopting an active approach to understanding and meeting customer needs, particularly those of the selective female shopper,” said John Fleming, EVP, and Chief Marketing Officer. “This store will function as an active laboratory for testing a range of new ideas and merchandise in a fully operational setting.”
The unique features of the new Plano Supercenter are a direct response to the shopping preferences of female customers who make the majority of purchases in Supercenters. These features include: a store layout that positions departments in a way that female customers said made sense for them. New signage and graphics that give each of the store's eight principal areas-home, apparel, health, beauty, food, do-it-yourself, electronics and baby--its own character, to make it easier for customers to find what they are looking for. A redesigned apparel area with its own cash registers, more space around displays and racks and a fitting area that offers more privacy and convenience. A significantly expanded and diversified grocery selection with more than 2,000 premium items in wine, dry grocery, meat, cheese and produce that are new to Wal-Mart Supercenters. A wine section boasts 1,200 different selections, including more than 700 premium items specific to this store. Made-to-order sandwiches, expanded organic and natural offerings, a fresh sushi bar and a spacious Wi-Fi enabled coffee shop. A streamlined checkout area includes new cash registers to help customers check out more quickly.
Colgate Runs Country Showdown Promotion
Colgate-Palmolive is promoting its sponsorship of the 25th Annual Colgate Country Showdown.
More than 450 country music radio stations partner with retailers to host local contests to discover and introduce their hometown’s most gifted singers and musicians. Local winners move to state competitions held at fairs, theme parks and festivals to determine who will compete in the National Final to compete for a $100,000 grand prize.
In support of the Showdown, Colgate offers retailers customized point-of-purchase displays. Entry forms are available on in-store displays.
Tom’s Of Maine Features Natural Care Center
Tom’s of Maine recently debuted its “Natural Care Center” power stand, to reinforce branding in outlets with limited merchandising space. The display was designed to increase awareness of the breadth of Tom’s of Maine products.
The power stand is a hybrid between a floorstand and a power wing. It uses common parts that can be constructed in an endless number of configurations.
The display communicates the homespun imagery of the brand with full-length graphic panels. The merchandiser has an efficient footprint of less than 1.5 sq. ft.
The Tom's Of Maine Power Stand was created by Diam Inc., Yonkers, NY.
Daily’s Displays New Ready-To-Drink Cocktails
Daily’s Mixers, a premium brand of frozen blended cocktail mixes, has added ready-to-drink frozen cocktails in single serve pouches and multi-serve chilled cocktails in a box.
The new single-serve ready-to-drink 10 oz. pouch will be available in Frozen Margarita and Frozen Strawberry. ‘The pouch is ideal for use away from home, tailgating or by the pool,” said Tim Barr, Marketing Director, Daily’s Cocktail Mixers. Daily's single-serve pouches are available in a pre-packed display shipper that holds 14 four-pack cartons.
Daily's multi-serve ready-to-drink 1.75L box will be available in both margarita and cosmopolitan flavors. The multi-serve boxes will be shipped six in a case that is perforated to convert into an eye-catching display piece.
PEELS Beverages Offer What Women Want
The Peels Beverage Company has launched a new line of juicy, slightly-sweet premium 5% alcohol beverages targeted to women, called PEELS.
PEELS are fun, colorfully bright beverages that are flavored with 100% fruit juice and are 100% natural.
Available in four varieties including Blueberry Pomegranate, Strawberry Passion Fruit, Pear Lemon and Cranberry Peach, PEELS offer exactly what the women of today want-great-tasting beverages that are free of added preservatives and artificial flavors.
PEELS are sold in individual four-packs at select mainstream and niche grocery stores nationwide.
The launch of the line will be supported in-store with colorful metal display racks designed to attract the attention of female shoppers.
Carr’s Table Crackers Debuts Wine Promo Sidekicks
Kellogg’s wanted to cross merchandise its Carr's Table Crackers with a brand of wine while creating maximum impact.
This new display is designed to create an upscale feeling. The scrollwork and honey colored wooden shelves offer a sophisticated look while allowing high visibility of product.
The display received unique placement in the liquor section at grocery, reaching a broader base of shoppers and non-traditional target consumers.
The entire display requires no tools for assembly. The metal channels have a flexo printed label affixed for permanent graphic branding.
The Carr’s Wine Promo Sidekicks Display was created by Multi Dimensional Resources, a Carlstadt, NJ-based point-of-purchase display firm.
Kraft Offers Parmesan Tower Display
The Kraft Parmesan Tower Display is shaped like a Parmesan can and stands out in the aisles. This round canister imitation successfully reinforces the brand yet is easily shopped by consumers as they move through the aisle.
This display utilizes a small footprint and can be shopped 360 degrees, allowing it to be placed in unlimited settings, including cross merchandising areas.
The Kraft Parmesan Tower is constructed of B and C flute 1 color corrugate components. Offering incredible stability, the combination of four vertical columns and corrugate shelves provide an exceptional platform to merchandise product. SBS panels (graphics) were utilized to make the necessary radii and to also emulate the graphics of the Parmesan canister.
The Kraft Parmesan Tower Display was designed and produced by Great Northern Corp.’s Display Division, located in Racine, WI.
Tastykake Features Hutch Display
Tasty Baking Co. is using this Hutch Display to gain premium retail display placement.
The header of the display features Tastykake’s core products. The riser was developed so that any product line that was placed on the top shelf would not obscure the graphics.
The Tastykake logo is emphasized on all sides of the unit and use of their brand specific blue makes this display recognizable to the consumer as a familiar and trusted product. The shelves were designed to hold any combination of the core products.
The display is a departure from the no-frills tabletop display that had been traditionally used to sell Tastykake products. It gives this brand a greater perceived value.
This display was created for TastyKake by Menasha Display Group, Philadelphia, PA.
Maud Borup Runs Convenience Store P.O.P. Program
Maud Borup Chocolates, Minneapolis, MN, has entered the convenience store market with a point-of-purchase caramel program.
“We are very excited to move this product into mass market,” added Kim Kalan, V.P. of Sales and Marketing.
The P.O.P. display features Old Fashioned Vanilla and Chocolate wax wrapped caramels. These caramels are featured in a wooden display cart that can sit on a counter top or near the check out area. The displays have been placed at Dunn Bros. Coffee, Nordstrom’s e-bars and about 2000 other specialty gift locations across the country.
“Our caramels have been a hidden secret for almost 100 years as we have only marketed them to specialty retailers,” said Kalan. “This launch will allow the mass market accessibility to our product.”
Outwater Plastics
Wrigley Introduces First-Ever Doublemint Twins Mints
Wrigley has introduced Doublemint Twins Mints, the first new product introduction from the Doublemint brand in more than 90 years.
Paul Chibe, Sr. Marketing Dir. for Wrigley, said, “Wrigley’s new Doublemint twins mints will become an instant classic, just like Doublemint gum.”
Advertising builds upon the brand’s heritage of the Doublemint Twins and their unique jingle-but with an unexpected twist. Viewers will be introduced to a new set of twins-two very different people that are dressed alike as twins-singing, “New Doublemint Twins are different. They’re mints.”
Doublemint Twins Mints will be featured in this plastic counter display at thousands of retail outlets around the nation.
Boomers Are Big Spenders On Food, According To Packaged Facts Study
Boomers spend more on household groceries and food than their Gen X-Y counterparts and seniors over 65, according to a new report from Packaged Facts, a division of MarketResearch.com.
Boomers aged 45-54 spend $123 weekly on food compared with $102 for 25- to 34-year-olds, and $75 for 65- to 74-year-olds. Over 12 million boomers spend more than $150 per week on household groceries compared with nearly 7 million 30- to 39-year-olds and only 2.5 million 60- to 69-year-olds. Overall, boomers make up the largest food spending demographic-22.8 million spending $125 or more for weekly groceries.
With many boomers heading households with children, the trend to eat well is being passed on to future generations, as boomers-with a preference for fresh, natural, organic ingredients, as well as flavors that are exotic, sophisticated and bold-spare no expense to incorporate the highest quality foods into their daily family life.
NPD Group Reports On Hispanic Eating Habits
Hispanics in America reveal that the more acculturated they become, the more they take on American eating habits, according to The NPD Group’s At the Table with Hispanic Families across America report. With acculturation comes an increased focus on quick and convenient meals and a movement away from foods traditionally preferred by Hispanics.
Results of the study show that eggs, tea, chips, potatoes, and frozen dinners/entrees/pot pies/sandwiches are foods that become more popular as Hispanics acculturate. Leaf salads, fresh vegetables, fruit juice, milk, tortillas, and fresh fruit are foods that become less popular with acculturation. NPD also saw a decline in ‘cooking from scratch.’
Supermarkets’ Shrinking Share in
Food Retailing Sparks Opportunities For Alternative Food Retail Channels
Major demographic, lifestyle and technological changes are creating a fertile environment for the re-invention of the food retail market, according to The Future of Food Retailing, a new report from market research publisher Packaged Facts.
Supermarkets continue to see their share of the market fall into the hands of warehouse clubs, natural food chains, C-stores and even restaurants. According to Packaged Facts, food-focused retailers’ share of groceries and consumables has plunged from 73% in 1998 to an estimated 51% in 2005. At the same time, general merchandise-focused retailers’ share of the grocery business has grown from 16% in 1998 to 33% today.
Supermarkets have not been completely remiss in responding to retail and consumer pressures. Many have added in-store eateries, well-promoted organic and private label choices, and “smart carts,” evidence that the future of food retailing is already happening. “Lifestyle stores” are taking off, and well over 50% of retailers have invested in leading-edge technology systems, such as biometrics (finger print and iris identification) and self-checkout to quicken the shopping experience.
IRI Unveils Top 30 Table Wine Brands
Information Resources has released its second annual “2005 Table Wine Top 30 Brand Performers,” revealing brands that have experienced significant growth in U.S. supermarkets and drugstores across multiple variables during the 52 week period.
An increase in merchandising support contributed to the success of the top 30 brands; 29 of the 30 brands experienced an increase in weeks of support and the majority of brands increased their display presence. 22 of the top 30 brands are domestic table wines from California. Imported table wine brands held 6 of the 30 spots, with Australia as the No. 1 import country of origin. 29 of 30 brands that made the ranking grew double digits or more in dollar sales during the 52 week period; 27 out of 30 brands grew double digits in volume sales.
“Wine is more popular than ever, and wine marketers are taking full advantage of their opportunities with bold new packaging, advertising and grocery displays,” said Dan Wandel, V.P. of IRI’s Beer, Wine and Spirits practice.
Premium Coffee Cravings Boost Coffeehouse & Donut Shop Sales
Premium coffee is driving success for national coffeehouses, donut shops and quick-service restaurants, while causing a downturn in food, drug and mass merchandise sales of coffee, according to a new report from Mintel.
Coffeehouses have more than doubled their U.S. sales in the last five years to an estimated $8.3 billion. In another five years, the market is expected to reach $18.8 billion. As a result of this growth, store-bought coffee manufacturers are feeling the negative effects in their sales.
Coffeehouses face potential competition from fast-food restaurants. McDonald’s recently rolled out premium roast coffee. It joins Dunkin’ Donuts, Burger King and other food chains in capitalizing on the premium coffee success.
Pre-packaged, ready-to-drink coffee beverages also offer future competition against the coffeehouse market. Manufacturers are turning their sights to increased product innovation to try to win consumers from coffeehouses. Home brewing is also aiming for coffeehouse sales with the newly launched pod brewer.
'all' small & mighty Debuts
Unilever has introduced 'all' small & mighty, a new 3x concentrated laundry detergent, that cleans as many loads-32-as a regular 100-ounce bottle of all. At only 10 inches high, ‘all’ small & mighty fits easily on the shelf, and is easy to pour and carry.
‘all’ small & mighty uses less than half the plastic of a 100-ounce bottle, which means less waste to recycle.
Bandit Launched In Tetra Prisma Package
The Three Thieves Bandit, a wine with an environmental conscience, is coming packaged in a new 250ml Tetra Prisma container comprised of 70% paper with an easy-open pull-tab.
The Bandit 250ml 4-Pack is the first domestic wine packaged in eco-friendly Tetra Prisma. Tetra containers are efficient, safe and lightweight packages that are recyclable.
Anheuser-Busch To Import Premium Asian Tiger Beer
Anheuser-Busch Inc., has become the U.S. importer of Tiger Beer, a leading premium brew from Singapore, expanding the American brewer's portfolio in the growing U.S. import category.
“Tiger Beer is recognized as one of Asia’s finest beer exports,” said August Busch IV, President of Anheuser-Busch. “Tiger Beer is a premium brand that is a perfect complement to our growing portfolio of import beers.”
Minute Maid Just 10 Debuts
Coca-Cola NA has introduced Minute Maid Just 10, a low calorie kids beverage. Made with 5% real fruit juice, it is a good source of calcium and fortified with 100% of the daily value of Vitamin C.
The launch will be supported with print advertising, in-store merchandising and extensive couponing.
Dr Pepper Introduces Berries & Cream Flavor
Cadbury Schweppes America Beverages is rolling out Dr Pepper Berries & Cream, part of the brand’s Soda Fountain Classics line created to meet consumers’ desire for nostalgic flavors. “Consumers like a full flavor experience,” said Jim Trebilcock, Sr. V.P., Consumer Marketing for CSAB.
Nearly 3 million free samples will be distributed nationally, as a convoy of Berries & Cream ice cream trucks begin a nationwide tour.
Frito-Lay Launches 100 Calorie Mini Bites Line
Frito-Lay has introduced its 100 Calorie Mini Bites, a new portion control line of Cheetos and Doritos snacks.
Jeff Swearingen, V.P., Shopper Marketing, Frito-Lay, said, “Our 100 Calorie Mini Bites gives consumers their favorite brands in convenient portion packaging that takes the guess work out of calorie control.”
SSC, Inc. (Safe-Strap Company, Inc.), has introduced the Tri-Sign Pallet Guard™, a P.O.P design solution for single and multiple pallet displays. Panels adjust in length to accommodate any size pallet. An angled display area with interchangeable signage offers optimal viewing of a brands’ message. For more information, contact Safe-Strap Co., 10 Kingsbridge Road, Fairfield, NJ 07004; (Tel) 973-575-9464; (Fax) 973-575-8424; (Web) www.safe-strap.com.
Outwater Plastics’ Extrude-A-Scent scented mouldings and profiles are intended to attract shoppers to a product by appealing to their sense of smell. With an unlimited choice of scents available for incorporating into any type of Moulding, Extrusion, Sheet or Film product, Outwater’s Extrude-A-Scent lends itself for indoor and outdoor use in a variety of p.o.p., display and exhibit applications. For more information, contact Outwater Plastics Industries, 24 River Road, Bogota, NJ 07603; (Tel) 800-631-8375, 201-498-8750, (Fax) 800-888-3315, (Web) www.outwater.com.
Litco offers new half size Inca presswood pallets that are the perfect sizes for end aisle displays. Free of bugs, bark, mold, sharp nails & staples, they are molded in a unibody design & offer space saving nestablity. They weigh less than 22 pounds. All Litco pallets are export approved and are exempt from the new ISPM 15 International Export Packaging requirements. For more information, contact Litco International, P.O. Box 150, Vienna, OH 44473; (Tel) 330-539-5433 (Web Site) www.litco.com
Merchandising Inventives has introduced The SNAP-IT™ 2 Sign Holder. This shelf clip works by first “snapping” on to a sign and then inserting it into the top of perforated shelving. The snapping mechanism ensures that a sign will be held onto the clip without the worry of customer traffic causing it to fall off. For more information about The SNAP-IT™ 2, and a complete line of point-of-purchase sign holders, contact Merchandising Inventives, Inc., 1665 S. Waukegan Rd., Waukegan, IL 60085 (Tel) 800-367-5653, 847-688-0591; (Fax) 847-775-6974; (Web) www.merchinv.com.
Corrugated Components & Devices by Midway Displays, offers the patented Cor-Caddie to create “Roll Around” mobile displays. The metal frame is made to specification. There are no tools required to snap the casters through the frame and the tray attaches to the frame with the secure locking plastic clips. Three caster sizes are available, some with locking features. The advantage of the Cor-Caddie are that no tooling is required and sizes are not limited as they would be with molded bases. For more information, contact Corrugated Components & Devices by Midway Displays, 6554 Austin Ave., Bedford Park, IL 60038; (Tel) 708-563-2323, (Fax) 708-563-2331; (Web) www.corrugatedcomponents.com.
The LEDingEDGE is an energy-efficient lighting solution for product display illumination. The LEDingEDGE projects soft, white light using energy efficient LEDs, directly onto the products below enhancing customers’ interest. Areas in-between price tags can be used to promote products or advertised specials. The backlit diffused face of the LEDingEdge price tag holder is illuminated with an inviting, soft, light. The pricing and product descriptions are printed on readily available, clear translucent film enhancing the information, making it easier to read. For more information, contact TSM Associates, 15285 Alton Parkway, Irvine, CA 92618; (Tel) 949-727-3550, (Fax) 949-753-0236, (Web Site) www.tsmassoc.com.
Edge Display offers the Mobile cart merchandiser, which supports a great weight of product. It is designed with a rear handle for easy movement, providing retailers with great merchandising flexibility. The unit’s graphics header may be adjusted up or down to meet various height requirements. This display may be used indoors or out. For more information, contact Edge Display Group, 1650 New Highway, Farmingdale, NY 11735; (Tel) 800-332-6724; 631-756-1733; (Fax) 631-756-1714, (Web Site) www.edgedisplay.com.
Clip Strip Corp., has expanded its line of merchandising strips with the introduction of the “Stic-n-Pic” Merchandising Strip. The “Stic-n-Pic” is a clear vinyl strip dotted with patented, heat activity adhesive mounting spots. Product is loaded easily by simply applying pressure. In store, the product can be re-attached just as easily, unlike competitive adhesive strip versions. For more information, contact Clip Strip Corp., 343 South River St,. Hackensack, NJ 07601; (Tel) 800-425-4778, (Fax) 201-342-1438; (Web) www.clipstrip.com.
Destination Doritos Vacation Promotion Is Launched
Frito-Lay’s Doritos and Orbitz.com have partnered to conduct a new sweepstakes, “Destination Doritos”. Destination Doritos invites consumers to enter for a chance to win a weekend getaway for four, complete with airfare, provided by Orbitz.com and hotel, to the Continental U.S. destination of their choice. Two getaway prize packages will be given away every day at Doritos.com, along with thousands of spring-themed vacation prizes including new luggage and handheld GPS units.
“Destination Doritos will give the Doritos consumer a fun, high-adventure way to seize the day,” said Jeff Swearingen, V.P., Shopper Marketing, Frito-Lay.
“This partnership is an innovative way for leading travel and packaged goods brands to create a win-win at the point of sale,” said Randy Wagner, Chief Marketing Officer of Orbitz.
The Destination Doritos vacation promotion will be supported with media and online advertising, and p.o.p. displays encouraging consumers to visit Doritos.com.
Coca-Cola Racing Experience Tours CBL Malls
CBL Properties and Coca-Cola have teamed up to bring the Coca-Cola Racing Experience tour to CBL malls across the country. Fans at each mall can enter to win a trip to the Coca-Cola Family of Drivers Reunion in Atlanta at the end of October. The prize package features a chance to meet members of the Coca-Cola Family of Drivers and ride with one of them around the track at 160 miles per hour.
The Coca-Cola Family of Drivers is a collection of popular drivers in the NASCAR NEXTEL Cup Series.
nilever Mobile Kitchen Celebrates Hispanics' Love Of Cooking
With more than 70% of Hispanics reporting confidence in their cooking abilities, Unilever and ten of its food brands are asking Hispanics to step-up-to-the-plate and participate in the company's Desafio del Sabor (The Flavor Challenge).
Desafio del Sabor, a national progressive cooking competition for consumers, is the largest ever Hispanic outreach effort for Unilever's food brands. Unilever and its brands, Ragu, Knorr, Hellmann's, Lipton Tea, Lawry's, WishBone, Lipton Sides, Country Crock, Lipton Noodle Soup and Skippy are supporting the Desafio del Sabor with a major multi-media, integrated communication campaign that includes, network TV, local, TV, online, Hispanic festivals and events, retailtainment at storefront events, print, FSIs, point-of-sale, and coupons.
“Desafio del Sabor aligns our brands and our market outreach to effectively reach Hispanic consumers,” said Ricardo Martinez, Director, Multicultural Marketing, Unilever.
Reformulated Diet Dew Is Introduced
Pepsi recently enlisted Snowboarding champs Shaun White and Hannah Teter, to help spread the word and celebrate the launch of newly formulated Diet Mountain Dew.
The reformulation was met with much fanfare, in Times Square, New York City, where a 100-foot snowboarding rail jam was constructed, featuring an exhibition by some of the best young snowboarders braving a snowy slope in the center of Manhattan. People who were in the area were handed a Diet Dew and were able to enjoy the snowboarding action.
The relaunch is also being supported with print ads and in-store display materials themed, “How Dew Does Diet.”
Snapple Introduces ‘Good For You’ Premium White Teas
Snapple’s White Teas, a collection of top-quality white teas blended with light fruit essences, are the first in a line of new products that will support a “good for you” platform from which the brand will educate and inspire consumers about the health benefits of tea.
Available in nectarine, green apple and raspberry flavors, Snapple White Teas are naturally light tasting because they are made from baby white tea leaves that are plucked at their purest and most delicate state.
The teas are also naturally decaffeinated, contain antioxidants and are made with less sugar.
According to Holly Mensch, V.P., Snapple, “The white tea category is poised to be an important sector for Snapple, and the tea category, as more and more consumers seek beverages with health benefits.”
The launch will be supported with an array of p.o.p. display materials.
3-A-Day of Dairy Launches Subscription Retail Promotion
This spring, 3-A-Day of Dairy is encouraging women to take “3 Steps Toward a Slimmer Summer” by cutting calories, exercising and including 3 servings of dairy a day in a healthy diet. To reward them for dairy purchases, 3-A-Day of Dairy is offering a 3-issue trial subscription to Prevention or Women's Health magazines.
3-A-Day of Dairy will support the promotion with sampling events in more than 6,500 select grocery stores nationwide and point-of-sale materials.
Consumers can also pick up a brochure featuring easy, 3-step recipes and snack ideas, as well as the magazine offer order form, which is also available online at 3aday.org.
Gillette Fusion Retail Activation
Gillette Fusion is a product that features breakthrough shaving innovations. The display program was designed to support the launch of the product, a mega launch to blitz consumers with messaging, sampling and information. The design look is complimentary to the organic shape of the product tray. The riser provides strong brand awareness and announces the new breakthrough technology. The primary brand color, copper, is prominently featured with accents of the supporting roles of blue and silver. The endcap design which is the flagship unit of the program, accented the product and picked up on features of the molded shell organizer. The overall look, color scheme and graphics are tied into the national $l20 million campaign.This display won a Gold OMA in the Hair & Skin Care Category and was created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604.
Jelly Belly Inline Bin Display
Jelly Belly was looking to update its in-line gondola bin display to create a more "fun" display to fit the current brand image. The display had to fit exactly in the 4' gondola space and be only 19" deep. The in-line display features a bold header that has the "Mr. Jelly Belly" character bursting through a "conga line" jelly bean banner. All of the acrylic bins have a logo shaped handle screenprinted with the jelly belly logo. The display ships in different configurations to increase its versatility. It can be setup as an endcap with 2' wings. This display has become the flagship of the Jelly Belly display fleet. Placement has been great. This display won a Gold OMA in the Snackfood/Beverage/Permanent Category and was created by SMP Display & Design Group, P.O. Box 22067, Chattanooga, TN 37422.
Good Call Pool Table Lamp. This display was created to generate brand awareness on premise. The goal was to replicate the appearance of real pool balls. By screen printing a second surface on PETG, the display achieved the high gloss appearance of a real pool ball. The display was extremely innovative for Miller and it communicates to the consumer that Miller brand beers are available on premise. Created by Array Marketing, 555 West 5th Street, 30th Floor, Los Angeles, CA 900l3. BRONZE AWARD.
Keebler Hutch System. This display was designed to provide a semi-permanent shelf system that could be reused with different promotion corrugated shelves. This is very economical saving money per display after the first turn. The unit is on casters providing greater opportunities for placement in the store. Injection molded plastic trays offer double the strength and structure. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072. BRONZE AWARD.
Hershey's Two Sided Wheel Unit. Hershey needed a display that would be able to promote all of its brands in a single unit. It needed to be shoppable on two sides and it needed to be mobile. This unit is to be primarily displayed at Wal-Mart and needed to fit inside a 20" x 24" Footprint. The most crucial objective was that it had to be strong and durable enough to hold 258 pounds of product for 60-90 days and be pushed around the store from location to location. Created by Menasha Display Group, 601 E. Erie Avenue, Philadelphia, PA l9l34. BRONZE AWARD.
Lite/MGD Holiday Globe. The Holiday Globe was the centerpiece of Miller Beers 2005 Holiday marketing campaign. The objective was to provide stores with an attractive display that looked very much like a real snow globe. The display promoted the Genuine Draft and Lite brands. The display was simple to set up and took less than five minutes to assemble. Created by Baird Display, 5325 W. Rogers St., West Allis, WI 530l8. SILVER AWARD.
Giant Inflatable Catfish Is A Great Catch!
Southern Pride Catfish, a division of American Pride Seafoods, is celebrating its 20th Anniversary and is featuring this giant inflatable to promote its seafood line. The inflatable has been showcased at parades, mobile remotes, grocery chains and various tradeshows. The inflatable was also dubbed "King Catfish" after swimming into the pages of the recent Seafood Tradeshow magazine in Boston. "King Catfish” will be visiting local supermarkets over the summer. The inflatable catfish was produced by Inflatable Design Group, 1080 W. Bradley, Suite B, El Cajon, CA 92020.
Garlic Man Inflatables Greet Visitors At Garlic Festival
The Gilroy Garlic Festival featured two l2' tall inflatable replicas of two of its annual ceramic bobble heads commemorating the event. The design was modified to work for an inflatable with a slightly larger base and thickened neck to support the large garlic head. The festival is an annual event that "Continues the celebration of great garlic, food and family fun." The Garlic Man inflatables were placed on both sides of the main entranceway to welcome visitors to the festival, and what a way to be welcomed! For more information, contact Attention Getters Design, 1385 N. Johnson, Suite 101, El Cajon, CA 92020.
Shamrock Farms Giant Ice Cream Container
Shamrock Farms is using this giant inflatable ice cream container to attract attention at retail locations and special promotional events. This inflatable was created by Paramount Promotions, which maintains a state-of-the-art production facility in Phoenix, AZ. Paramount’s cold air inflatables can be ground or roof mounted. They are designed to inflate and deflate quickly and to last for years. Paramount also produces costume inflatables, dynamic inflatables and interactive games. For more information, contact Paramount Promotions, Inc., 2902 E. Washington St., Phoenix, AZ 85034.
Pallet Shovel Base-Signholder
This new Pallet Shovel Base Signholder - PLT-1, recently introduced, is designed to allow the heavy duty shovel base to fit under a pallet of merchandise. Graphics/signs are displayed above the palletized product, allowing consumers to see from a distance the advertised product specials. The new display is ideal for warehouse stores/clubs. The PLT-1 features a 1" square 72" high pole with a 36" cross bar with end stop which screws to the vertical pole for easy assembly. Two large sliding rings hold the sign or graphics. The new Pallet Shovel Base-Signholder is available from Testrite Instrument Company, 135 Monroe Street, Newark, NJ 07105.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to ordinary grocery channels. The graphics on the unit tell the whole story of the product. Consumers are attracted to the "warm" graphics.The design "invites" the consumer to pick up the package. The display highlights the "flavored" coffees of the month while attracting the consumer to the package graphics and the smooth aroma while promoting the brand. The display has a very small footprint and offers quick set up for this prepack display, ideal for grocery channels. Promoting the coffee brand as well as the filters (on the shelf) was integral to the overall marketing strategy. The program achieved a sales lift of 65% over non-display grocery stores. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Kwik-Stak Stock Liquor Rack
Art-Phyl Creations offers its Kwik-Stack line of trays and accessories that may be used for liquor displays as shown. Modular components available immediately from stock in a variety of racks and add on sign holders, literature pockets, peghooks, etc. can provide an economical solution for any display requirement. For more information contact Art-Phyl Creations, 16250 NW 48 Ave., Hialeah, FL 33014. Complete catalog website at www.art-phyl.com
Custom Refrigerated Merchandisers
Gamon International, Inc. produces a semi-permanent bin style refrigerated display, which utilizes a patent pending process to maintain a consistent chilled temperature without a conventional compressor. The unit features increased refrigerated storage space; and 18+ sq. ft. of advertising space. For more information, contact Gamon International, 1601 Lively Blvd., Elk Grove Village, IL 60007.
Centerra Wine Company Cooler Display
This display was designed to showcase the wine while offering the consumer pre-chilled product. This display is a sophisticated and elegant cooler for Mondavi's luxury brands. The high end display features gold graphics and room for up to four cases of wine. The display's small foot print means it can be placed almost anywhere, offering the product in the consumers' view. The display has performed above and beyond the expectations of everyone involved in this campaign and has done well in the retail environment. The Centerra Wine Company Cooler Display was created by Ruszel Woodworks, 2980 Bayshore Road, Benicia, CA 94510.
Sobe Beverages End Aisle Display
This display was designed to be placed in-store at the ends of aisles to hold lots of product. The header card grabbed the consumers' attention to the energy drink held in the display. The display was litho printed than mounted to corrugate and die cut into shape. This shape was used so that the display could hold a large quantity of product. The display received significant results as more product was placed in-store at high traffic areas which in turn created more sales. The Sobe Beverages End Aisle Display was created by Proprint Services Inc., 562l Finch Ave. E #5, Toronto, Ont. MlB 2T9 Canada.
Mountain Dew Vending Machine Ceiling Crasher
This display, which was put on the ceiling, was designed to create shock value within the C-store channel in order to increase both brand awareness and sales of all Mountain Dew brands. The program was well received by C-stores who reported high consumer awareness of the display and the brand identification. The Mountain Dew Vending Machine Display was created by Rapid Displays, 4200 W. 47th Street, Chicago, IL 60632.
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