Dannon Company Offers Probiotic Products
Following the success of the launch of Activia last year, The Dannon Company is expanding its portfolio of probiotic fresh dairy foods with functional benefits in addition to great taste and basic nutrition.
The three products, DanActive dairy drink, Danimals with LGG drinks and lowfat yogurt and Activia Light nonfat yogurt, are part of Dannon’s growing portfolio of high health brands that deliver added probiotic benefits to consumers.
Probiotics, meaning “for life,” are living microorganisms, usually lactic acid bacteria, that when consumed in sufficient numbers, can provide health benefits associated with immune function, gastrointestinal function and oral health. Different probiotic strains provide unique benefits, and DanActive contains the proprietary probiotic L. casei Immunitas culture.
The display materials promote Dannon’s Activia Two Week Challenge, promising to naturally regulate consumer’s digestion in two weeks.
In-store sampling, in addition to the point-of-sale materials will promote the new DanActive products in-store.
7-Eleven P.O.S. Encourages Trial Of Fusion Coffee
7-Eleven has introduced Fusion Energy Coffee, a fresh-brewed, to-go coffee blended with natural herbal extracts.
Fusion Energy combines 7-Eleven Exclusive Blend coffee with guarana, ginseng and yerba mate, all herbs that boost energy and sharpen mental alertness. With Fusion Energy coffee, 7-Eleven hopes to quench the thirst of young American adults, also the target audience for energy beverages and coffee in a single product.
“We know our customers want coffee and energy,” said Donald Driver, 7-Eleven Coffee Category Manager. “Fusion Energy offers both.”
P.O.S. signage encourages consumers to try the new energy coffee infused with all-natural ingredients.
Hostess Introduces 100 Calorie Packs
New Hostess 100 Calorie Packs offer calorie-conscious consumers portion-controlled, snack sized packages, each containing three mini cup cakes featuring the brand’s creamy filling.
“While consumers are embracing the concept of 100 calorie snack items, many products are ‘versions’ of the real thing and fall short on one very important factor-taste,” said David Leavitt, V.P., Snack Marketing at Interstate Bakeries Corp., baker of Hostess Products. “Hostess 100 Calorie Packs make taste the focal point.”
A new ad campaign has been launched in conjunction with the national roll out, with the tagline, “3 Cakes, 100 Calories, Real Satisfaction.”
In-store displays complementing the ad campaign, are being utilized at the retail level.
Love’n Bake Display Shippers Now At Wild Oats Markets
Love'n Bake, a line of professional quality baking ingredients, has expanded its retail presence with the placement of 48 unit display shippers in Wild Oats Markets and other grocery stores and specialty food stores nationwide.
The product line consists of Almond Paste, Marzipan, Hazelnut Praline and Pistachio Nut Paste packed in convenient 10 to 12 ounce cans. Ready-to-use bakeable fillings called "Schmears" are also available in Almond, Chocolate and Cinnamon.
The easy-to-assemble point-of-purchase displays are designed to attract consumers visiting the baking aisle, according to George Hunter, Company Director of Consumer Products. The header features images of children baking, and captures the joyful spirit of the Love'n Bake line.
Kraft Grate-It-Fresh Combines Cheese & Grater In One
From Caesar salad to pasta primavera, grated parmesan cheese adds a distinctive touch to food. Now consumers can give everyday meals at home that restaurant quality taste with the new Kraft Grate-It-Fresh Parmesan Cheese.
The first-of-its-kind block of natural Parmesan cheese and built-in grater, available in grocery stores nationwide, Kraft Grate-It-Fresh adds the fresh taste of grated Parmesan cheese to all types of dishes with just a few easy twists. Found nationwide in the grocer’s refrigerated dairy section, Kraft Grate-It-Fresh Parmesan Cheese comes in a convenient 7 oz. size.
Chicken Of The Sea Displays ‘Peel & Eat’ Cups
Chicken of the Sea has introduced tuna and salmon in 2.8-ounce peel-and-eat cups to meet consumers’ desires for health, convenience and value.
“Trends indicate that people are looking for healthy products that meet their busy lifestyles and can be consumed on-the-go,” said John Sawyer, Senior Vice President of Sales and Marketing at Chicken of the Sea. “With the obesity crisis, there is also an increased focus on portion control-our new tuna and salmon cups are perfect for addressing both issues.”
Colorful corrugated displays will help Chicken of the Sea gain off-shelf display positioning for the innovative new products.
Snapple's New Red Teas Contribute To Healthy Immune System
Snapple Red Teas have been introduced nationally as an addition to the brand’s “good for you” super premium line.
The line of naturally caffeine-free teas contains protective antioxidants and Vitamin C, and contributes to a healthy immune system.
Made from the Rooibos plant found only in South Africa, Snapple Red Teas are available in unique flavors that complement the Rooibos taste, including Acai Mixed Berry, Peach Pomegranate and Mandarin Tangerine.
New Accelerade Drink Displayed In Sports Stores
Accelerade Ready-To-Drink, a sports drink described as the “holy grail” for serious exercisers because of its proven benefits, has been launched by Pacific Health Laboratories, a nutrition technology company, and Motts LLP, a division of Cadbury Schweppes Beverages.
The Companies have also launched an aggressive marketing program involving the placement of permanent point-of-purchase displays in leading sports specialty stores. Accelerade, developed by Pacific Health Laboratories, is the first sports drink that contains a patented 4:1 ratio of carbohydrate to protein for improved endurance, enhanced rehydration, faster muscle recovery and less post-exercise muscle damage.
Weber Enters Spice Aisle With Grill Creations
Weber Grill Creations is a new line of unique seasonings and marinade mixes that are versatile enough to be used on any type of grilled food.
Introduced by Weber-Stephen Products, a leading manufacturer of outdoor grills and grilling accessories and ACH Food Companies, a subsidiary of London-based Associated British Foods, this agreement is a first for Weber as they expand their grilling expertise to the seasoning aisle at leading grocery, mass merchandisers, wholesale clubs and drug stores.
The product line will be displayed in this corrugated display designed to resemble a Weber-Stephen grill.
Pringles Promotion Tied To ‘American Idol’
As a partner for American Idol’s sixth season, Pringles has launched an expansive marketing campaign that will feature limited edition American Idol branded cans, television advertising and a national sweepstakes, “Jingles for Pringles,” inviting consumers to live out their American Idol dreams.
Pringles will offer consumers the chance to express their passion for Pringles by submitting videos of themselves performing a jingle that expresses their feelings about Pringles.
The grand prize winner will receive VIP ticket packages to the American Idol finale show in Los Angeles including hotel, transportation, and an unforgettable night of excitement, ushering in the next American Idol.
The promotion is supported with special packaging and an array of p.o.p. materials, including special pallet end-aisle displays.
Outwater Plastics
Hydrate2O Launches For High-Performance Hydration
Hydrate2O has been introduced as a premium bottled water providing enhanced and quicker hydration for the body.
Created with a patent-pending technology, Hydrate2O transforms purified water into a live, energized form that is absorbed into the bloodstream more quickly and enables true hydration at a deep-cell level.
Hydrate2O also includes electrolytes and minerals for increased stamina and faster recovery times, making it the most advanced performance water on the market today, according to Dr. Larry Stowe, who developed Hydrate2O.
Fetzer Displays New Valley Oaks Pinot Noir
Brown Forman’s Fetzer Vineyards, based in Hopland, CA, is introducing a new Valley Oaks Pinot Noir sourced principally from the Languedoc-Roussillon growing region in France, priced at $8.99 per 750ml and currently available in national release.
John Tichenor, Group Brand Director at Brown-Forman, said, “Sourcing the Pinot Noir from France allows Fetzer to meet a seemingly insatiable demand for this varietal.”
Brown Forman, headquartered in Louisville, KY, is supporting the launch with colorful point-of-purchase materials, including this special case card display, which shows the Fetzer Pinot Noir bottle and pinot noir grapes, and imparts the message, “Easy drinking flavors of rich ripe raspberries and strawberries with just a touch of oak.”
Huggies Launches Little Swimmers Sunscreen
Kimberly-Clark is conducting a major extension of its market-leading Huggies Little Swimmers brand with the launch of a new line of sun care products.
The new products are the first extension of the Huggies Little Swimmers brand, which created the disposable swimpants category in 1998.
The Huggies Little Swimmers sun care product line includes three sunscreen lotions and the market’s only patented, self-adhesive UVB sun sensors geared to help detect and monitor children's exposure to Ultraviolet B rays that cause sunburn and are most commonly linked to skin cancer.
“With the rollout of these sun care products, Huggies Little Swimmers becomes the only brand to offer moms a total health and hygiene solution to ensure a fun water play experience for their kids,” said Bob Thibault, President, Kimberly-Clark Personal Care.
Point-of-sale materials, including colorful pallet displays, will support Huggies entry into this new category.
Big League Chew Launches ‘Live The Dream’ Promo.
Wm. Wrigley Jr. Company is celebrating baseball living-legend Cal Ripken Jr.’s induction into the National Baseball Hall of Fame, with the the “Big League Chew Live the Dream” promotion, which features a one-of-a-kind Big League Chew package featuring Cal Ripken Jr.’s signature and caricature likeness to be auctioned online for charity and one grand prize trip for four to this summer’s Hall of Fame weekend in Cooperstown.
Specially marked packages of Big League Chew give fans an opportunity to share in the excitement of Ripken’s induction. In addition to the grand prize, Big League Chew is giving away more than 10,000 prizes including autographed Cal Ripken baseball cards, trips to Ripken baseball camps, memberships to the National Baseball Hall of Fame and Museum, Nike batting gloves and baseball mitts and free packs of Big League Chew.
Special corrugated displays support the promotion.
Whole Foods Market Launches Whole Trade Guarantee To Source Socially Responsible Products
Whole Foods Market, a leading natural and organic foods supermarket, has launched the Whole Trade Guarantee, a buying program that brings together a set of strict criteria for buying products from developing countries.
For each Whole Trade Guarantee product sold, one percent of the retail sale will go to the Whole Planet Foundation whose mission is to create economic partnerships with the poor in developing world communities.
“Whole Trade Guarantee is a win-win situation for poverty relief because it ensures that producers receive a premium price and marketplace for their goods and, once the products are sold at Whole Foods Market stores, one percent of the retail price will go to the Whole Planet Foundation, which is creating real results in the fight against poverty by providing grants for micro loans for women entrepreneurs,” said Whole Foods Market co-founder and CEO John Mackey
New Product Launches Swing Upward
Close to 182,000 new products were introduced globally in the past year, a 17% gain over the prior year, with key booming areas focusing on mind, body and general good health, according to the Mintel Global New Products Database. “The significant shift to more products with better-for-you positioning helped boost new product launches,” said David Jago, Director of Mintel Custom Solutions.
Food introductions with a reduced content of fat, calories, sugar and cholesterol-are sharply on the rise. Low/no trans-fat products are up by nearly 120%. Gluten-free experienced an 86% jump in product launches. Food and drink product launches with an ethical positioning nearly doubled last year, with ethical labeling appearing in more diverse product categories (include ingredients linked to Fair Trade or sustainability).
Pomegranate was one of the strongest stars of the year, especially in beverages.
Functional ‘Phoods’' To Become $39 Billion ‘Niche'’
‘Phoods” and “Bepherages”-packed foods and beverages providing a positive pharmaceutical benefit by virtue of their inclusion of medically beneficial ingredients-are growing into a market estimated at $25 billion in 2006 and destined to touch $39 billion by 2011, according to “Functional, Fortified and Inherently Healthy Foods and Beverages: The U.S. Phood Market,” a new report from Packaged Facts.
During the five year period from 2002 to 2006, mass market sales of phoods grew by 30% and the report estimates that annual percentage gains will likely remain at 10% over the next two years, and then maintain a steady 9% growth rate thereafter.
RTE cereal, which comprises the largest percentage of the total phoods/bepherages market at nearly a third, also commands nearly 60% of the total RTE cereal market, exemplifying the heavy competition phoods and bepherages are wielding upon the overall mainstream market. Functional refrigerated teas, food bars, yogurts, and bottled waters also made healthy inroads in market share.
Don Montuori, Publisher of Packaged Facts, said, “Consumer demand for functional foods is skyrocketing and we expect that greater consumer awareness of the benefits of these foods will stimulate market growth.”
Double-Digit Gain Reflects Consumer Demand For Craft Beer
The continuing growth of craft beer entered double-digit territory in 2006, with sales by craft brewers up 11.7%. This comes on top of strong growth in each of the prior three years and illustrates the ongoing surge of consumer interest in craft beers, defined as beer from a small, independent brewer.
“American tastes are clearly changing thus the demand for more flavorful and diverse beers is exploding,” said Paul Gatza, Director of the Brewers Association, which tabulates industry growth data.
The Brewers Association estimates 2006 sales by craft brewers at over 6,600,000 barrels (one barrel equals 31 U.S. gallons), up from an adjusted total of just under 6,000,000 barrels in 2005. The increase totals over 690,000 barrels or 9.5 million case-equivalents. For 2006, craft beer posted a retail sales figure of $4.2 billion.
Sales Of Wine With Screw Cap Closures Surge In U.S. Market
U.S. wine sales under screw cap have increased 24.6% in 2006, according to the latest ACNielsen research sales data on screw cap closures. According to ACNielsen, sales of wine with screw cap closures surged 24.6% in 2006, 2.3 times faster than the total 750 ml bottled wine category. ACNielsen found white wines, imports and wines priced $8 to $11.99 to be the most developed within the screw cap segment. Grossing $191.9 million in retail off-premise sales, screw cap finished wines contributed to 4% of total 750 ml table wine sales for 2006.
“The burgeoning market for innovative closures is not about direct competition with natural cork,” said Paige Poulos, Founder of the Alliance for Innovative Wine Packaging. “This is about diversification and convenience, creating new opportunities for the enjoyment of wine as an everyday beverage and expanding the market. In the immediate future, we see traditional packaging continue to thrive, with screw caps and other innovative closures seeing widespread consumer acceptance. This is a very healthy market dynamic.”
The Number Of U.S. Convenience Stores Increases 3.2%
The number of convenience stores in the U.S. grew 3.2% over the past year and now stands at 145,119, according to the NACS, the association for convenience retailers and TDLinx, a service of The Nielsen Co.
Convenience stores account for the majority of motor fuel sales in the U.S., and this is reflected in the number of stores that sell motor fuels-114,974 stores-or 79.2% of all convenience stores.
“Consumer demand for convenience is strong as evidenced by this impressive store count growth,” said Greg Parker, NACS Vice Chairman of Research.
Consumers' Snacking Behavior Is Evolving, Technomic Reports
Hectic schedules have made snacking a more routine activity in many consumers’ lives, according to Technomic’s 2007 Snacking Category Report. Nearly half of consumers, say they snack because they are hungry but don’t have time for a full meal. The report found that consumers’ snacking behavior is evolving, and there is stronger interest in healthier options.
“We view this as an excellent but underdeveloped opportunity for many chains,” said Darren Tristano, EVP of Technomic Information Services. “By offering new options that appeal to the snacking consumer, chains could make a measurable impact on same-store sales and add business during what are frequently off-peak hours.” The fact that snacking is most often an impulse decision driven by hunger could also be valuable to foodservice operators looking to capture consumers when they are looking for a quick solution to their hunger.
Coca-Cola To Launch Diet Coke Plus
Coca-Cola has announced plans to launch Diet Coke Plus™, with vitamins and minerals. Diet Coke Plus is a good source of vitamins B3, B6, and B12, and the minerals zinc and magnesium.
“We wanted to offer consumers a calorie-free beverage that is a good source of essential vitamins and minerals, and that delivers the great taste they have come to expect from us,” said Katie Bayne, Sr. V.P., Coca-Cola Brands.
Wrigley Debuts ‘5’
Wrigley Co. will introduce 5, a sugar-free stick gum with long-lasting flavors combined with invigorating sensations “you can feel as you chew.” Available in Rain, Cobalt, and Flare, 5 debuts in a unique 15-stick envelope.
Martin Schlatter, Wrigley’s CMO, said, “Teens and young adults have told us they love everything about 5-from the unique tingling sensations to its bold graphics.”
Anheuser-Busch Introduces 180 Red With Goji
Anheuser-Busch is introducing 180 Red with Goji, a new energy drink with a cherry taste. The Goji berry is a small, red superfood with one of the highest antioxidant levels of any fruit.
This new energy beverage joins two new 180 flavors including 180 Blue Low-Calorie and 180 Sugar-Free Orange Citrus Blast.
Vignette Wine Country Soda Debuts
Vignette has launched Wine Country Soda, an all natural, soda sweetened only with the juice of California varietal wine grapes containing no alcohol. The first two varietals selected for this premium soda are Chardonnay and Pinot Noir.
According to Pat Galvin founder of Vignette, “Wine Country Soda is a welcome alternative to ordinary sodas and bottled water.”
RGX Bodyspray From Right Guard Introduced
Henkel’s Dial Corp. is stirring up the U.S. male grooming fragrance market with the introduction of RGX Bodyspray from Right Guard. The goal is to expand the bodyspray market by targeting RGX at more mature, self-confident young males.
According to Stephen Koven, Brand Manager at Dial, “We believe a prime customer for bodysprays has been ignored. He is a ‘regular guy’-old enough to be independent and spend his own money and confident enough not to want to overpower women with his fragrance.
Tropicana Organic Launches
With the launch of Tropicana Organics, Tropicana now offers 100% pure & natural juice, grown on certified organic farms, ensuring that no synthetic pesticides or other harmful chemicals have been used.
The Organic line includes Tropicana Organic Orange Juice and Orchard Medley.
Nature’s Grilling Products Launches Nationally
Nature’s Grilling Products has launched a line of 100% natural hardwood grilling products that target consumers seeking natural, environmentally responsible products.
Produced without synthetic chemicals or additives, Natures Grilling Hardwood, Mesquite and Hickory lines enhance rather than mask the natural flavor of grilled food and are available in natural and mainstream grocery chains.
Counterpoint offers lenticular counter mats that increase the ‘WOW’ factor of any promotion by adding another dimension. The lenticular counter mats make it possible to promote multiple messages in the same space, and to grab attention with changing images or motion. The mats can feature realistic 3-D depth and shapes. For more information, contact, Counterpoint, 6535 Sunset Corporate Drive, Las Vegas, NV 89120; (Tel) 800-270-3538; (Fax) 877-579-8901; (Web Site) www.counterpointmats.com.
Febreze Launches Freshness Challenge Tour
Febreze has launched the Freshness Challenge Tour, giving consumers the chance to audition for a spot in a commercial.
At each city stop, consumers will have the opportunity to audition to be in the next Febreze commercial through the “Fresh New Face” contest, by displaying their best freshness lover impersonations.
“As a reward for participating in the challenge, we thought consumers would like the chance to be a part of our next commercial, said Eric Huston, brand manager ”
News America Brings Shelfvision Video To Retailer Shelves
News America Marketing has launched SmartSource Shelfvision Video (SM), an at-shelf video program available in grocery, drug and mass merchandise stores nationally.
The Shelfvision Video unit is independently powered and attaches directly to the shelf. Its video screen measures 4” diagonally. A motion-activated ‘Teaser’ ad captures customers’ attention and invites them to push a button to hear more about the product.
“The ability to roll out a video marketing program nationally will give our clients a competitive advantage,” said Jesse Aversano, News America Marketing’s EVP, Marketing. “There is great interest about leveraging shoppers’ at -shelf experience, and we are offering advertisers exciting options for maximizing that impact.”
For more information, contact News America Marketing, 1211 Ave. of the Americas, New York, NY 10036; (Tel) 212-782-8145, (Web) www.newscorp.com.
Starbucks Poster Promotes Grocery Sales
This poster was created to inform the consumer that Starbucks coffee is available at the grocery store for purchase to take home.
The poster is litho printed on heavy stock in full color with an aqueous coating.
The poster provides a “wow” factor for consumers telling them that they can purchase and bring home Starbucks Coffee while shopping at this grocery store.
The Starbucks Poster was created by Proprint Services Inc., 5621 Finch Avenue East, Unit #5, Toronto,Ontario M1B 2T9; (Tel.) 416-754-3028; (Web) www.pop-online.com.
Dos Equis Displays ‘Most Interesting Man’
Dos Equis, a FEMSA Cerveza product exclusively imported to the U.S. by Heineken, has launched an integrated marketing campaign delivered by the “Most Interesting Man in the World.” The campaign includes advertising, point-of-sale, and event marketing components that position Dos Equis as the premium beer for those who want to live more interesting lives.
“When you look at what is driving the beer market, you see a strong consumer trend toward ‘trading up’ or premiumization. This campaign is designed to leverage the premium market and demonstrates the attitude, interest and taste of the Dos Equis target consumer who will connect with the Most Interesting Man,” said Willem van der Hoeven, Brand Director, Dos Equis.
HUSA conducted extensive research on this comprehensive campaign to “crack the code” for engaging consumers in a way they have never been approached before.
Mountain Dew Vending Machine Ceiling Crasher
This display was created to bring shock value within the Convenience Store Channel and increase both brand awareness and sales of all Mountain Dew Brands. The convenience store consumer identified with the design and the quirky, off-center approach. The material selection and high quality printing created the realistic illumination that is found in an actual vending machine. Brand Identity was carried out through every detail in the graphics down to the bottle of Mountain Dew dispensed in the tray. The visual impact of the display was compelling from all vantage points within the store while never occupying precious floor space. This display received a Gold OMA in the Snack Products and Soft Drinks Category and was created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632. This display was also selected as one of the Displays of the Year in the Temporary Category.
Cadbury Adams “Bird’s Nest” Easter Floor Display
The objective for this display was to offer a new and unique instore location for secondary purchases of Easter product. This was a temporary display which featured the usage of corrugate PETG. This display won a Gold OMA in the Grocery and General Merchandise Products Category and was created by Harding Display Corp., 150 Dynamic Drive, Toronto, Ontario, Canada M1V 5A5.
Gillette Fusion Phantom Launch Display. This display introduced the Gillette Fusion Phantom razor to consumers in an exciting and innovative way, while maintaining the Fusion brand identity. Fusion colors and background patterns were used to attract consumers to the display which also featured the 3D razor and flashing light. Created by Rand-Whitney Retail, 1 Agrand St., Worcester, MA 01607. BRONZE AWARD.
Tsingtao Case Stacker Displays. This temporary floor display holds cased product and is easily field assembled. It ships KD and meets a budget that allows the production of multiple units. Created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404. BRONZE AWARD
Widmer Hefeweizen ® Beer Rack. Widmer Hefeweizen ® is a handcrafted unfiltered wheat beer best served with wedges of lemon. The W grocery stores in the West Coast used this Rack placed in the produce department to cross-sell with lemons, to be served with Hefeweizen® beer. Created by Grand & Benedicts, 301 NE 2nd Avenue, Portland, OR 97232. SILVER AWARD
Cape Cod Inflatable Lighthouse Display. This inflatable lighthouse is 8 ft. tall and can be seen from many vantage points in the store. The inflatable lighthouse translates a two dimensional logo into a three dimensional entity. The displays have stimulated dramatic sales increases. Created by The Inflatable Marketplace, 1810 Gillespie Way, El Cajon, Ca 92020. SILVER AWARD..
Miller Lite Football Spectacular Display. This display was used for a national promotion for Miller Lite this football season. The vacuum-formed helmet was team-specific for different regions. The shoulder pads were constructed of 24 pt. chip and corrugated. The display was 72” wide x 44” tall. Created by Mid-America, Display, 4900 Manchester Ave., St. Louis, MO 63110 for Madden Communications. SILVER AWARD.
24ct. Reese's Cooler Pack. This is a gravity feed display that sells Hershey's biggest selling item, Reese's peanut butter cups, in the cooler section. The program capitalizes on un-used space, the cooler section doors to promote an impulse purchase by consumers buying milk or other beverages. The design addresses the unique requirements of placement, ease of set-up and consumer interaction. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA 19134. BRONZE AWARD.
Giant Lays Classic Inflatable
FritoLay uses inflatable chip Bags and Salsa jars in its merchandising programs. Five of these Lays Chip Bags were made and shipped to different locations to coordinate national television and print ads. Over the years dozens of Chip Bags in a variety of flavors have been created. A Giant Advertising Inflatable provides the impact that is difficult to match. For more information, contact Paramount Promotions Inc., 2902 E. Washington Street, Phoenix, AZ 85034.; (Web Site) www.paramountpromotions.com.
Inflatable Chair Promotes Stone Cellars Brand
Berringer used this 41" inflatable chair to increase exposure for its Stone Cellars brand at the point-of-sale. The inflatable was used in supermarkets to catch the consumers’ attention. The inflatable was produced for Berringer by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573; (Web Site) www.sterlingpromo.com.
Woodchuck 4 Tier Roll-About Display
This 4 shelf display produced for Green Mountain Beverage, features a 4-color litho mounted die cut header sign and the brand logo on each shelf front, offering strong brand identity. The display holds 9 cases of product, provides great versatility and can be moved around the store to cross merchandise. The merchandiser is constructed from wire, tubing and metal and has a green powder finish. The Woodchuck 4 Tier roll-About Display was created by Nashville Display, 306 Hartman Dr., Lebanon, TN 37087.
Pepsi Ceiling Breakthrough
This litho printed piece was manufactured on a new 6 color Heidelberg press. It consists of three forms that are mounted and die cut to shape. This unit was designed to increase awareness of the NHL playoffs and to tie in Pepsi products. The breakthrough is part of a multi-piece promotion that includes cling vinyl, tent cards, cooler toppers and pole signs. All the pieces create awareness of the online contests. This project is on-going for the playoffs duration and the program has generated heightened awareness of the NHL and the Pepsi products involved. The Pepsi Ceiling Breakthrough was created by Proprint Services Inc., 5621 Finch Avenue East, Unit #5, Toronto, Ontario M1B 2T9.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to grocery channels. Consumers are attracted to the "warm" graphics. The display highlights the "flavored" coffees of the month. It has a small footprint and is prepacked for quick set up. Promoting the coffee brand as well as the filters is integral to the overall marketing strategy. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Kwik-Stak Stock Liquor Rack
Art-Phyl Creations offers its Kwik-Stack line of trays and accessories that may be used for liquor displays as shown. Modular components available immediately from stock in a variety of racks and add on sign holders, literature pockets, peghooks, etc. can provide an economical solution for any display requirement. For more information contact Art-Phyl Creations, 16250 NW 48 Ave., Hialeah, FL 33014. Complete catalog website at www.art-phyl.com
Enviga Mini Dump Bin Display
Coca-Cola recently used this Enviga mini dump bin display to launch its new Enviga beverage. The display uses four-color process printing to convey the new refreshing beverage. The dump bin measures 19” diameter x 38” high, replicating the tall, narrow shape of the can. The product sits in a top tray divided into three sections. Each section holds a different flavor. The wire base represents the tea leaf logo in a sleek, modern design. The objective of the display program was to attract the attention of shoppers in-store to gain trial. This display was created for Coca-Cola by Edge Display Group, Ronkonkoma, NY 11779.
Portable /Beverage Box Includes Plastic Cups
This Instant Beverage Party Pack comes with a built in supply of plastic cups. Drinks may be served chilled or at room temperature. This product is great for backyard barbeques, pool parties, boating excursions, sporting events and picnics. This all in one beverage dispenser is a practical and useful item. This project was produced for Hang Loose Rum Tropical Party Packs in a test market promotion and over 40,000 cases have been sold. Each case held 4 Party Packs. The Portable/Beverage Box was created by Mission Packaging, Inc., 1920 S. Archibald Ave. Suite A, Ontario, CA 91761.
Tsingtao Beer Floor Display
This display was designed to provide a temporary floor unit with permanent display aesthetics that would hold cased product. The display appearance had to reinforce the "Asian" feel of the brand. And it also had to be easily field assembled. The unit had to meet a budget that would allow the production of multiple units for nationwide placement. The merchandisers have been successful in generating consumer interest. They have created incremental sales lifts as the product came off the shelf and into the aisle. The Tsingtao Beer Floor Display was created by Great Northern Corporation Consumer Packaging and Display, l800 South Street, Racine, WI 53404.
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