Loblaw Supermarkets Feature moviecube Kiosks
The New Release is placing its moviecube DVD rental kiosk throughout Loblaw Companies Canadian grocery stores. The New Release (TNR) expects to install kiosks in over 350 Loblaw supermarkets by July 2008.
“moviecube has the dominant position in the grocery channel in the US, so expanding into Canada, where movie rental customers have shown a voracious appetite for DVD rentals, is a much-anticipated move for us,” said Tim Belton, CEO of The New Release.
“Loblaw is driven by innovation and value. moviecube is driven by the same principles and we’re thrilled to be their first Canadian partner, offering a great product at great value for our customers,” said Elizabeth Margles, Loblaw, V.P.
The Republic Of Tea Develops Luna Floor Display
The Republic of Tea wanted a floor display for a new line of bottled teas and tea cakes, which are to be co-branded with Clif Bar’s “Luna” brand.
The floor display holds 60 bottles of tea in a minimum of floor space. The display also has shelves which can be easily added to hold up to 6 caddies of the Tea Cakes.
The display is constructed of powder-coated steel, a lasercut steel header, and with bamboo trim on the three visible sides of the display.
The display is designed for spas and health/natural food locations, including Whole Foods.
The Luna Floor Display was created for The Republic of Tea by Cornerstone Display Group, (www.cornerstonedisplay.com, a San Fernando, CA-based point-of-purchase display firm.
Explorer’s Bounty Displays New Organic Coffee Line
Explorer’s Bounty is launching a new line of USDA certified organic coffees with unique displays designed to capture shoppers’ attention.
The shipper display, designed to look like the trunks of a world explorer, holds eight 11 oz. packages of Columbian, Peruvian, Sumatran, Ethiopian and Itiquie Estate Coffees. The environmentally-friendly displays are printed with soy ink on recycled paper.
Matchpoint Marketing, headquartered in Pittsburgh, PA, (www.matchpointmarketing.com), is the promotion agency for the product launch.
Explorers Bounty notes that organic coffee sales are growing faster than the rest of the category, with a 9/7% sales increase last year.
Crest Displays Whitestrips With Tartar Protection
Crest has introduced the newest addition to the Crest Whitestrips line-up: Crest Whitestrips Daily Whitening Plus Tartar Protection. For the first time, Crest Whitestrips goes beyond a white smile to actually protect teeth from daily tartar build-u.
“We wanted to create a product that not only whitens teeth but goes one step further to protect and care for smiles,” said Sunny Jain, Senior Brand Manager, Crest Whitestrips North America. “New Crest Whitestrips Daily Whitening Plus Tartar Protection allows consumers to add protection from daily tartar build-up to their busy morning routines, without adding additional time, all with just five minutes a day, every day.”
The new Crest Whitestrips will be featured in this colorful shelf and counter display.
The promotional theme for the new product is “Tartar Protection Just Got Beautiful.”
Dove Launches go fresh Collection
New from Dove is a collection of products designed to help 20-something women gain a fresh perspective by encouraging them to refresh, cool off and energize.
Available in three fragrances - Refreshing, (mint), Energizing; (grapefruit) and Cooling (cucumber & green tea)- Dove go fresh offers bursts of freshness with trusted Dove moisturizers. The Dove go fresh collection includes deodorants, matching body mists, body wash, beauty bar, hand and body lotion, shampoos and conditioners.
The new line will be introduced with a wide array of point-of-sale materials, including special counter and floor displays.
Hershey Displays At Turkey Hill Store
Hershey and Turkey Hill were looking to create a destination location for Hershey product with a theme “All Day Every Day.” A display was created using tubing, wire, styrene graphics and sheet metal. The flexibility of the display drove Hershey sales because it allowed Hershey to merchandise their entire line of products at the front of the Turkey Hill store. This display was created by United Displaycraft, Des Plaines, IL.
Jelly Belly Launches Ice Cream Inspired Flavors
Jelly Belly Co. is introducing jelly beans inspired by Cold Stone Creamery® Signature Creation™ ice cream flavors. The new flavors in the Cold Stone Creamery Ice Cream Parlor Mix are Strawberry Blonde™, Mint Mint Chocolate Chip®, Chocolate Devotion™, Apple Pie a la Cold Stone® and Birthday Cake Remix™.
“Both Jelly Belly and Cold Stone enjoy the leading brand positions in their respective category, both are devoted to premium products and cultures of fun. Consumers are passionate about both treats. The quality, taste and variety that are the hallmarks of Jelly Belly beans are a wonderful match with those same attributes of super premium ice cream from Cold Stone Creamery,” said Rob Swaigen, Marketing Director, Jelly Belly Candy Co.
Special corrugated displays will merchandise the Cold Stone Creamery flavors.
7-Eleven® Powers Up ‘Iron Man’ With Promotion
7-Eleven has launched an “Iron Man” promotion tying in with the “Iron Man” movie. The featured Slurpee flavor of the month is the new AMP Energy Freeze, a frozen version of Pepsi’s AMP Energy, created exclusively for 7-Eleven.
Four special multi-image, three-dimensional Slurpee cups for the promotion feature the Iron Man Super Hero and his nemesis, Iron Monger.“
“Just as action movies keep creating new special effects, our Slurpee cups, mugs and straws have to continually reach their own new heights of creativity,” said Jay Wilkins, 7-Eleven Slurpee and Big Gulp brand manager.
Special store signage and a true-to-the-movie 6'4" Iron Man standee will support the promotion in 7-Eleven stores.
Great Lakes Gourmet Displays Zip-It Steak Sauce
Great Lakes Gourmet, based in Monroe, Michigan, has introduced Zip-It™ Steak Sauce--beef’s ultimate dipping sauce. Unlike other “zip sauces” that are either broth, tomato or gravy-based, Zip-It is cream-based.
Great Lakes Gourmet is promoting the benefits of the new line at the store shelf level.
This colorful sign system was produced for Great Lakes Gourmet by T.M. Shea Products, a Troy, MI-based p.o.p. display firm. This Under/Over Shelf Sign plackard universally mounts to store shelves, taking advantage of otherwise unutilized space.
Maple Leaf Foods Promotes Contest
Maple Leaf Foods, Toronto, Canada, is using colorful posters to promote its “Fresh Off The Grill” contest. The contest is offering consumers more than $50,000 in prizes. Prizes include Hamilton Beach appliances, Napoleon fireplaces and grills, Bolle sun glasses and an array of grilling accessories.
The point of purchase materials call the consumer to attention and generate a redemption experience by driving traffic to the Maple Leaf Foods’ web site where consumers enter a unique pin number found on each Maple Leaf product. This encourages people to purchase product and enter for a chance to win a variety of prizes.
This poster is printed on heavy 100# coated stock. It is one of many display pieces used to created excitement for the promotion. The display materials were created for Maple Leaf Foods by Proprint Services, Inc., (www.pop-online.com), a Toronto, Ontario, Canada based p.o.p. display firm.
Outwater Plastics
Frieda’s Avo-Crepe Promotion Adds Value To Produce Departments
The California Avocado Commission and Frieda’s Specialty Produce Co. have joined forces for a promotion featuring California Avocados and Frieda’s French Style Crepes.
The promotion is supported by eye-catching POS materials, including colorful easel signs featuring a recipe tear-pad. The POS materials communicate that avocados and crepes taste good together, as the headline states: “They Play Well Together.”
“Teaming fresh California Avocados and Frieda’s Crepes allows both organizations the opportunity to present an extended usage idea to the marketplace,” said Karen Caplan, President of Frieda’s.”
Leading Grocery Stores & Organic Brands Join Forces For Go Organic! Campaign
More than 3,500 grocery stores in 35 states and 20 organic manufacturers recently came together for Go Organic!, a national campaign to increase consumer awareness of organic food. The initiative is a project of the Organic Trade Association (OTA).
“Although organic sales are on the rise-increasing about 20% each year-many shoppers are still on the fence,” said Caren Wilcox, Executive Director, OTA. “To make it easier to try organic, Go Organic! offered coupons and tips on organic products.”
The campaign also featured a sweepstakes offering a Bed and Breakfast Getaway sponsored by Stonyfield Farm at the Stanford Inn by the Sea in Mendocino, Calif. Supporting organic food manufacturers included CLIF Bar & Co., Lifeway Foods, R.W. Knudsen Family, Santa Cruz Organic, Stonyfield Farm, and Horizon Organic.
The National Go Organic! Campaign was created by MusicMatters, an experiential marketing agency.
New Kraft Bagel-fuls Offers Convenient Solutions
With new Kraft Bagel-fuls, a bagel and Philadelphia(R) cream cheese conveniently rolled into one, those in a morning rush can have their bagel and eat it, too. Bagel-fuls offer a fresh-baked taste at home or on-the-go and come in five varieties.
Chitra Ebenezer, Marketing Director for Cheese & Dairy at Kraft Foods, said, “Bagel-fuls offer the great taste of a bagel and cream cheese, but in a convenient form that can be enjoyed on-the-go.”
An array of point-of-sale displays will introduce the innovative new product to consumers.
Piggly Wiggly Introduces Store Designed To Fit How Customers Intuitively Shop
Piggly Wiggly has opened a restructured grocery store model designed to fit the way people intuitively shop. The Piggly Wiggly at The Market Common in Myrtle Beach, SC, is a completely new prototype from the ground up.
“We are giving people the opportunity to shop the way they think, and have fun while doing it,” said David Schools, Piggly Wiggly CEO. “When you enter the Piggly Wiggly at The Market Common, you don't see check out lines. You don't go down five aisles to get ingredients for one meal. We’ve even added interior design elements including wood flooring, soft lighting and an open floor plan to make it feel more like home.”
Piggly Wiggly is using advanced refrigeration systems and other technologies to arrange food items based on how customers naturally look for them. Fresh, frozen and canned vegetables and fruit, for instance, will be in the same location, as will cereal and milk. One stop stations will offer complete meal solutions with items such as ground beef, hamburger buns, chips and beer grouped together for backyard grilling.
Additional store features include signature prepared meals available for curb-side pickup, an on-site sommelier, more than 1,500 wine varieties and a Dream Dinner franchise where as many as two months’ worth of oven-ready meals can be prepared. Nearly 1,600 natural or organic products are available.
Marco Retail Group worked with Piggly Wiggly to develop the store concept.
Meijer Supercenters To Offer PetFirst Insurance
Meijer customers now can add pet health-insurance coverage to their shopping carts. PetFirst Healthcare LLC recently launched a partnership to offer pet insurance through more than 100 Meijer supercenters throughout the Midwest.
PetFirst insurance covers routine care and medical procedures for dogs and cats, and is now offered through cards displayed on freestanding kiosks in the Meijer Pet Department.
“We’re very pleased to offer Pet Insurance to our Meijer customers,” said Greg Hill, pet department buyer for Meijer. “Our pet department has evolved through the years to provide our customers with the wide variety of offerings demanded by today's 'pet parents.' Adding PetFirst allows us to expand the one-stop shopping experience for our customers with pets.”
Carnival Brings Flagship Grocery Concept To Plano, Texas
Carnival Food Stores has unveiled its Latino-themed Carnival Super Market format to Plano, TX shoppers. The 55,000-sq. ft. supermarket has an expanded international section, new specialty departments, dental and medical clinics, and a distinctive store décor package.
The flagship Carnival Super Market features a new 440-foot international foods section. Each of the fresh food departments, which line the store’s perimeter, feature unique “storefronts” delineated by lively graphics. A leaping fish, for example, signifies pescaderia (fish), and a longhorn steer signifies carniceria (meat). Signage is in English and Spanish. Carnival also injects whimsy into the shopping experience with sound effects such as a crowing rooster and a mooing cow in the dairy section.
Miller Loyalty Program Invites Consumers To ‘Live The Life, Get the Gear’
Miller High Life has launched Miller High Life Extras, a loyalty program that will reward consumers who are “living the high life” with exclusive merchandise, ranging from an official Miller High Life delivery shirt to a branded fire pit. Miller High Life Extras is a points-based loyalty program that allows consumers to earn reward points by purchasing specially marked cans and bottles of Miller High Life and Miller High Life Light.
“Miller High Life fans are among the most loyal beer drinkers in the country, and the Extras program is our way of rewarding their loyalty,” said Kevin Oglesby, Sr. Brand Manager, Miller High Life. “Whether they save up points to earn a High Life baseball hat or an authentic delivery shirt, consumers can proudly display the timeless High Life logo, knowing they’ve chosen the best beer value in America.”
IRI Trend Watch Report Identifies Key Opportunities For CPG Industry Growth
The new Information Resources, Inc. report, “Consumer Trend Watch 2008” reveals critical trends that will affect marketers this year.
Foods delivering specific health and wellness benefits, including disease management and prevention, will drive sales growth in 2008. “Food as health solution” items primed for exponential growth include those containing digestion-aiding probiotics, immunity-boosting ingredients and antioxidants. Energy enhancement is also a consumer-valued attribute positioned for an increased stake in overall market share. From caffeine-infused snack products to natural herb-formulated foods and beverages, such as Diet Pepsi Max, to breakfast cereals providing complex carbohydrates, new energy delivery systems will be the hallmark of new product growth across numerous categories.
Among other emerging product trends: Sustainability-Driven Consumers: Growing consumer awareness of the environmental impact of their purchases will drive “green,” organic, fair trade, and eco-friendly packaged product innovations. Multi-Tasking Products: Consumers will be on the look out for items that cross categories and “do it all,” such as multiple ailment-treating medications and all-purpose household cleaning products. Redefining Fresh: Consumers are broadening their definition of fresh with some including only local produce and others considering frozen foods “as good as fresh” due to new steam-cooking technology and premium ingredients.
Retailers Building And Remodeling With Sustainability In Mind, Reports FMI
Food retailers are embracing sustainability to reduce energy costs and protect the environment in building new supermarkets, according to the Food Marketing Institute (FMI). Some 34% of the respondents to its survey are pursuing sustainability initiatives related to new buildings or remodels and another 40% percent plan to do so in the next five years.
Many supermarkets report they are incorporating health and wellness features such as: medical clinics and natural and organic food sections. Retailers also report they are designing areas for ethnically diverse or gourmet food items such as: Coffee islands/espresso bars, Creperies and specialty wine and wine tasting areas.
Energy Drinks Soon To Exceed $9 Billion
Energy drinks, including market star Red Bull, are expected to ride the non-carbonated wave, growing at an annual rate of 12% and surpassing $9 billion by 2011, according to “Energy Drinks in the U.S.,” a new report from Packaged Facts. Since 2002, when total retail sales were just $1.2 billion, the market for energy drinks has increased nearly 440% overall to an estimated $6.6 billion in 2007.
Packaged Facts forecasts that convenience, both in the form of portability and totality of ingredients, will drive the energy drink market, as manufacturers incorporate nutrition, energy, great taste, pain killing, and anti-aging ingredients into their products. “As more players enter the market, energy drink marketers will make their products stand out from the pack through taste, sensory cues, and higher-end benefits,” said Cathy Minkler, Editor at Packaged Facts.
Famous Names Boosting Wine & Spirits Sales, Nielsen Study Shows
Celebrity-driven alcohol beverage products- those branded with the name of, or directly associated with a famous individual- are gaining popularity in the U.S., according to The Nielsen Co.
Gaining marketing leverage from celebrities as diverse as film director Francis Ford Coppola, former NFL coach Mike Ditka, professional golfer Greg Norman and recent releases from Martha Stewart and Paul Newman, celebrity wines are on the rise. Celebrity wines are up 19% in grocery store sales since last year and represent 0.9% ($41.8 million) of total wine sales. Celebrity spirits sales show the same growth rate (19%) in grocery stores and represent 0.3% ($7.5 million) of the spirits category. In liquor stores, celebrity spirits are growing at an even faster rate.
Richard Hurst,Sr. V.P., Beverage Alcohol, The Nielsen Co. said, “While some celebrities have had a long-standing personal affinity for these product categories, others view these products as extensions of their ‘lifestyle brands’ and have connected with willing supplier partners to produce and market them. Some suppliers do not have the resources to launch big promotional campaigns and a celebrity can lend a brand instant recognition.”
Research Shows Shift In Home Improvement Trends
As the housing economy slows and energy costs accelerate, Americans are looking for home improvement projects that work to add value to their home and add to their monthly savings. In a national study conducted by Kelton Research for Pella Corp., over two in five (44%) homeowners surveyed said that if presented with the free services of a contractor, window replacement would be more important than a variety of popular home improvements like a kitchen remodel, installing new carpeting, landscaping the yard or building a new deck.
“A majority of American homeowners said their windows aren't energy-efficient enough,” said Elaine Sagers, V.P., Marketing Pella Windows & Doors. “Many consumers are looking for ways to reduce how much their house costs them in monthly bills and upkeep.”
Catalina Marketing Reports On ‘Green Consumers’
Retailers and manufacturers need to effectively market to the newly-emerging “Green” shopper categories, according to research announced by Catalina Marketing, St. Petersburg, FL.
According to Catalina, when one Green non-food product is included in a shopper's basket, the average order reaches nearly $100 - triple the normal $29 shopping basket. Catalina's recent behavior-based, Green customer segmentation revealed that shoppers buy Green for four distinct reasons: couples caring for their pets, families cleaning their homes, women caring for their bodies and families “going Green” with a wide range of products - with this last group accounting for 44% of all Green non-food purchasing.
In conjunction with the FMI Sustainability Task Force, Catalina analyzed the buying behavior of over 100 million unique shopper IDs for over 2,000 Green general merchandise products during a one-year period. In July 2007, 4.7% of shoppers had purchased a Green product and since then, the number has increased to 5.2% of shoppers.
Mintel Finds More New Products Boasting Environmentally Friendly Claims
According to Mintel Global New Products Database (GNPD), the number of new products with an environmentally friendly claim has grown substantially over the past five years. In 2002, only five such products were launched, but in 2007 there were 328, an increase of nearly 200% from the year before.
Chris Haack, Sr. Research Analyst at Minte, said,. “More than ever, shoppers want to purchase goods that help protect and preserve the world around them. Manufacturers have responded with everything from recyclable packaging to products that maintain the body's health to entire brands that support environmental causes.”
According to Mintel, people look for eco-friendliness when shopping for household paper products (66%), food (57%) and energy efficient appliances (48%). Almost 200 million Americans buy green products. Price, perceived value and convenience drive these purchases as more people take on a green lifestyle.
Clif Bar Family Winery Releases Wines Nationally
Clif Bar Family Winery, maker of high quality wines with a focus on sustainably farmed and organic grapes, has released its wines to a national audience.
Clif Bar Family Winery is owned and operated by Gary Erickson and Kit Crawford, founders of Clif Bar Co., a leading maker of organic energy and nutrition foods and drinks.
Tom’s Of Maine Introduces Clean & Gentle Care
Tom’s of Maine has introduced Natural Clean & Gentle Care and Natural Sensitive Care Toothpastes.
Tom Chappell, CEO, Tom’s of Maine, said, “The natural ingredient glycyrrhizin, from purified licorice root, creates a natural foaming experience for dispersing ingredients in the mouth. Glycyrrhizin is gentle on gums-great news for those looking for a gentle brushing experience.”
Frito-Lay Launches Pinch of Salt Line
Frito-Lay has launched Pinch of Salt, a low-sodium version of some of its most popular brands.
“The number one request from our consumers is for low sodium versions of the products they love most,” said Jaya Kumar, Chief Marketing Officer, Frito-Lay North America. “The Pinch of Salt line still gives consumers great-tasting snack chips they want, but with less sodium.”
Pepsi Rolls Out Tava Brand
Tava, a new zero-calorie sparkling beverage inspired by distinctive fruit flavors, is hitting stores nationwide. Frank Cooper, V.P., Flavored Carbonated Soft Drinks, Pepsi-Cola, said, “Tava allows consumers to say YES to a flavorful, vitamin enhanced beverage while they say NO to calories and caffeine.”
Tava is enhanced with Vitamins E, B6, Niacin and Chromium. Tava is targeted to “primetimers,” men and women between the ages of 35 and 49.
Tropicana Launches Pure Valencia
Tropicana Products has unveiled Tropicana Pure Valencia 100 percent orange juice, the most premium juice Tropicana has ever offered. Tropicana Pure Valencia contains only the juice from the top 3% of Tropicana’s Florida orange harvest.
“Our craftsmanship in creating Tropicana Pure Valencia gives consumers what they seek in a juice,” said Ellie Halevy, Marketing Director, Tropicana.
Celestial Seasonings Debuts Organic, Fair Trade Coffee
Celestial Seasonings recently launched a line of USDA Organic and Fair Trade Certified gourmet whole bean coffee.
David Ziegert, General Manager, Celestial Seasonings, said, “Our research found that tea drinkers enjoy coffee several times each week, so we are providing them with another great-tasting option.”
Marketing Communications Inc. has introduced the Radius Sign Holder, which provides space for an environmental graphic, a promotional message and a UPC ticket. The result is a single tool for enhancing the look of a department while communicating product features. The profile is designed to accept 3" h graphic inserts or promotional cards with an additional channel on the top surface for standard 1.25" UPC labels. For more information, contact Marketing Communications, 950 Vitality Drive, Comstock Park, MI 48321; (Tel.) 800-942-9225; (Web) www.gomci.com.
Trion Industries offers new and expanded lines of high-visibility, aisle-intrusive, right-angle promo flags; hinged, swing-up holders; built-in promo sign clips; Clear Scan shelf edge label strips; multi-function sign grip clips, and cooler/freezer capable labeling systems. For more information, contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702; (Tel) 800-444-4665; (Web) www.triononline.com.
Outwater Plastics Industries offers Heat Folded SKU Dividers to help organize retail shelf displays. This economical display solution takes up far less space than injection molded plastic or wire shelf dividers. The Heat Folded SKU Divider is made of clear PVC, and features an adhesive mount for easy removal and repositioning. The SKU Divider helps maintain Plan-O-Gram integrity without wasting valuable shelf space. For more information, contact Outwater Plastics Industries, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; 201-498-8750, (Web Site) www.outwater.com.
TM Shea Products offers a newly expanded line of AMMOStrip™ display systems. AMMOStrips now feature newly added mounting bracket options: an UnderShelf bracket that extend strips from the edge of metal shelving, a pallet rack bracket that securely attaches to pallet rack uprights, and an adjustable PowerArm® that adjusts from 12" to 22" from a plan-o-gram and attaches to pegboard or uprights. For more information, contact TM Shea Products, 984 Livernois Road, Troy, MI 48083; (Tel) 800-992-5233; (Web Site) www.tmshea.com
Vulcan Spring & Mfg. Co., inventor of the industry-leading Pullbox® product security tether, has announced successful prototyping of a biodegradable and recyclable version of its flagship product. “As companies strive to establish their ecological credentials with customers, our new Eco-Pullbox helps support their efforts,” said Bob Gustafson, Vulcan’s V.P., Sales. The Vulcan Eco-Pullbox employs a proprietary material that is biodegradable and recyclable. It has similar characteristics to the original housing material but offers an ecologically friendly alternative. For more information, contact Vulcan Spring & Mfg. Co., 501 Schoolhouse Road, Telford, PA 18969; (Tel) 215-721-1721; (Web) www.vulcanspring.com.
Merchandising Inventives offers its new MII POWER WING CLIP, which holds corrugated displays on a wire power wing. It fits up to .250" diameter wire and holds 1/8" B-Flute corrugated and 1/4" A-Flute. It is made out of Natural polypropylene. For more information on the MII POWER WING CLIP, contact Merchandising Inventives, 1177 Corporate Grove Drive, Buffalo Grove, IL 60089; (Tel) 800-367-5653, (Web site) www.merchinv.com.
Evincii Provides Search And Ad Platform For Mass Retail Chains
Evincii is a new provider of in-store search and advertising software solutions for mass merchant, drug store, and supermarket chains. Evincii’s proprietary Search Engine in the Store(TM) technology platform recommends relevant products to shoppers in brick-and-mortar stores.
The first application of Evincii's Search Box is PHARMAssist(TM), which guides and advises shoppers in the over-the-counter medicine category. PHARMAssist engages and guides in-store shoppers via an interactive touch-screen. For more information, visit www.evincii.com.
Provision Launches 3DEO Reward Centers
Provision Interactive Technologies (www.provisionentertainment.com) is rolling out its 3DEO Reward Centers in West Coast grocery stores. The 3DEO kiosks use 3D holographic video to draw consumer attention to featured products and are able to dispense coupons and in-store promotions.
The 3DEO Reward Centers utilize Provision’s Holo™ 3D technology which projects high resolution videos into space. The 3DEO Reward Centers are available in a large large version with a 40-inch 3D holographic display and dual touch screens, and a smaller version with a 17-inch 3D display and a single touch screen.
In addition to streaming 3D videos, the kiosks are transaction terminals where customers can be rewarded with promotions, sweepstakes and coupons.
“Our 3DEO Reward Centers provide advertisers a unique way of breaking through the clutter,” said Curt Thornton, CEO, Provision Interactive.
Pyramid Breweries Partners With Mariners For ‘08 Season
Pyramid Breweries has formed a new multi-year sponsorship deal with the Seattle Mariners to promote craft beer and baseball.
“Fans in the Northwest are passionate about two things: baseball and beer,” said Scott Barnum, CEO, Pyramid Breweries. “We’re looking forward to events throughout the baseball season that will give fans more opportunities to enjoy Pyramid beers as they root for our Mariners.”
Pepsi Introduces The Pepsi Globe”
Meadowlands Xanadu, a unique sports, shopping and family entertainment destination in East Rutherford, NJ, and Pepsi announced a 10-year tenant/naming rights agreement to create a Pepsi-branded experience featuring America’s largest Ferris Wheel, the 287-foot-tall “Pepsi Globe.”
“The Pepsi Globe is an iconic symbol that is reflective of our brand's identity- it’s bold, it’s contemporary, and it’s fun,” said Cie Nicholson, SVP and CMO, Pepsi-Cola NA.
Pepsi will offer unique interactive experiences during the Pepsi Globe ride, which will last 25 minutes. It will also implement a series of promotional activities featuring the Pepsi Globe.
The Xanadu opportunity was brought to Pepsi by brand energy agency Protagonist.
Minute Maid Debuts Squeeze Play Area At Minute Maid Park
Minute Maid, a subsidiary of Coca-Cola, recently introduced a new “Squeeze Play” area at Minute Maid Park in Houston, TX.
Among the experiences are two interactive baseball games provided by the virtual reality entertainment experts at Amusitronix: “Full Count,” a virtual pitching game, and "Swing Away," a home run derby competition.
The “Squeeze Play” area is open to all Houston Astros fans attending games during the baseball season.
Amusitronix (www.theVRguys.com), (Tel) 800-643-0589 is a special events and entertainment rental company specializing in virtual reality and interactive games.
Sapporo Inflatable Towers Over Crowds
Washington, DC is famous for its many tourists that flood the downtown streets, especially during the annual Cherry Blossom Festival. This 30-foot tall inflatable advertising balloon created a lot of attention for Sapporo beer.
Custom inflatables are really popular at public events and festivals because of their unique ability to tower over crowds.
This giant inflatable was created for Sapporo by Landmark Creations Int'l., 3240 West Co Rd 42, Burnsville, MN 55337, (Tel) 800-553-3593 (Web Site) www.landmarkcreations.com.
Joseph Schmidt Gift Pack Counter Unit
This display was designed to distinctively introduce new holiday gift packs of Joseph Schmidt high-quality chocolate truffles as stocking stuffers, small gifts and impulse buys. The display had to differentiate the high quality and exclusivity of these chocolates and to clearly show the truffles packaged. This elegant unit stands out with its tall stature, rectangular shape like the product and striking boxes with bows. Eye-catching holiday graphics attract the consumer’s attention and invite gift-giving purchases. This display won a Gold OMA in the Convenience Store Retailer Category. The Joseph Schmidt Gift Pack Counter Unit was created by Menasha Packaging Company, 601East Erie Avenue, Philadelphia, PA 19134.
Coppertone Continuous Spray Suncare End of Table Display
This display was designed to fit back-to-back with Walgreens mid-aisle speed tables to merchandise this product out-of-category, in high traffic locations. The motion display unit was designed to create attention while conveying the rich history of the Coppertone brand and the innovation of the continuous spray packaging. The Coppertone Continuous Spray Suncare End of Table Display won a Gold Award in the Hair and Skin Care Category and was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Gillette Embrace Two Sided Rolling Cart. This display conveys effectively Gillette's Venus Embrace women's razor brand during the critical launch period. This unit can be relocated to various areas of the store and is accessible by consumers from two sides. The use of injection molded high impact styrene, six-color printed litho panels and powder coated metal peg hooks help the display to securely organize the heavy product in a semi-permanent unit. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747. BRONZE AWARD.
Luna Tea and Tea Cakes Floor Display. The Republic of Tea wanted a floor display for a new line of bottled teas and packaged tea cakes, to be co-branded with the "Luna" brand, and was to be sold in spas and health/natural food locations. The client was interested in using "sustainable" materials and liked the dramatic impact of bamboo as a decorative element. The display is constructed of powder- coated steel with natural Bamboo trim on the three 3 visible sides. The header section like the rest of the display carries through the Asian theme. The Luna Tea and Tea Cakes Floor Display was created by Cornerstone Display Group, l3834 Del Sur St., San Fernando, CA 9l340. BRONZE AWARD.
Ice Breakers Berry Sour PDQ Display.The objectives for this display were to promote Hershey's new sour gum flavor, differentiate it in a highly competitive category and to use more environmentally sustainable packaging. The angled front, back and sides helped eliminate unnecessary packaging in support of Wal-Mart's Environmental Sustainability program. The bright six-color graphics make this unit stand out on shelves and help make the products "pop" out of the display. The Ice Breakers Berry Sour PDQ was created by Menasha Packaging Co., 601 E. Erie Avenue, Philadelphia, PA 19134. SILVER AWARD.
Listerine Whitening Pallet. This display was created exclusively for Wal-Mart and included a BOGO(buy one, get one free) offer promoting the new whitening products by offering the consumer free samples of the Listerine Whitening Mouthwash and Quick Dissolving Strips with the purchase of a l.5L bottle of Listerine Mouthwash premium. Created by Henschel Steinau, Inc., 300 Grand Avenue, Englewood, NJ 0763l. BRONZE AWARD.
SCJ Glade Kroger Holiday Pre-Built Display. This display was designed to be easy to execute at retail, eliminating the need for in-store assembly and loading, offering a faster start on sales. The unique design allowed over 400 pounds of prepacked product to ship through the normal supply chain as a pallet and easily transform into a mobile display at retail with a pallet jack in less than one minute. Created by Great Northern Corporation Consumer Packaging and Display, l800 South Street, Racine, WI 53404. BRONZE AWARD.
Werthers Caramel Chocolate Floorstand. This display launched Werthers new product Caramel Chocolates. The floorstand conveys a feeling of high quality and a reminder of family traditions. The "chocolate and caramel flow" became an appealing and important design feature. The "flow" visually carries the eye downward towards the product. The Werthers Caramel Chocolate Floorstand was created by Ellie Inc., 300 Ft. Zumwalt Square Suite l30, O'Fallon, MO 63366. SILVER AWARD.
Lifesavers Peg Bag Floor Display. This display features two key design features, the header add on piece and the body. The header add on piece was designed to give the display some movement. The display simulates pieces falling from the top header, down the side and on to the base. Consumers were attracted to the unit because it is colorful and playful. Created by Add Ink, 36 Overlea Blvd., Toronto, Ontario, Canada. SILVER AWARD.
Sheba Dome Cat Food Upscale Powerwing. This display is designed to reflect the premium image of the Sheba Dome Cat Food brand throughout Petco Stores. The display features injection-molded ABS, a vacuum formed header and bold graphics. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072. SILVER AWARD.
Cadbury Grab A Pack l36 ct. This display was designed to project a striking, cohesive branding image for several brands and flavors of Cadbury-Adams gum in an eye-catching l36-count display, which unifies these well-known brands for mass merchandisers. The colorful display grabs attention and angled shelves push the product forward spotlighting the Trident, Dentyne and Stride brands and colors. Created by Menasha Packaging Company, 601 East Erie Avenue, Philadelphia, PA l9l34. BRONZE AWARD.
Bar S Hot Dog Inflatable
Bar S Hot Dogs wanted to use an inflatable giant replica of its Bar S jumbo franks package to promote the line. This inflatable was designed to look like an actual package with the hot dogs inside. This inflatable was the first ever to be made using a UV printer! The entire skin of the inflatable was printed with a 5meter NUR Expedio press. The printer prints at speeds up to 1,600 sq. ft. and, the ink is extremely durable, and the quality is excellent and it's environmentally safe. For more information, contact contact Paramount Promotions Inc., 2902 E. Washington Street, Phoenix, AZ 85034.
Pepsi Stuff Promotion Features 60' Tall Inflatable
This inflatable monster was built to be the mascot for the Pepsi Stuff Promotion. It contains images comprised of all of the things that could possibly be earned through the Pepsi Stuff promotion. The inflatable is 60' tall. The inflatable was designed to build awareness and gain impressions for the Pepsi Stuff promotion. The monster was in Times Square before the launch of the promotion; at the Super Bowl for the start of the promotion and at the Talladega Speedway for a NASCAR Event where Pepsi is the main sponsor. The Monster will be used throughout the year at various events that Pepsi is sponsoring. For more information, contact The Inflatable Marketplace, 1810 Gillespie Way, Suite 202, El Cajon, CA 92020.
Fiji Water Floor Display
This display was constructed of wood. The unit was designed to look like a hutch or cottage on the Fiji Islands. The display provides a huge capacity holding tremendous amount of product on its five shelves. The size and design of the display is attractive and eye-catching. The Fiji Water Floor Display was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Lipton LED Cash Tray
This new U-Tray LED Cash Tray is battery operated with the touch of light enhancement. It was designed for use at the cash register or the counter area. It provides a prime location for a brand at the cash out area. The Lipton LED Cash Tray was created by Focus America Group, 10328 Highlands West Drive, Escondido, CA 92029.
DG Yuengling Military Mirror
DG Yuengling chose custom art that represents the Army, Navy, Air Force, Marines and the Coast Guard to pay homage to our military. The mirrors were made for VFW locations and offered a mail in certificate that entitled locations to a personalized custom plaque for use on the frame. The Military Mirror with a Customizable Plaque was 30" x 40". The mirror featured an oversized simulated leather frame and custom 600 DPI four color process direct printed artwork on glass. The mirror was placed in prime locations within the VFW's and the plaque insured a permanent spot on the wall, reminding everyone that Yuengling is America's oldest Brewery. The DG Yuengling Military Mirror was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Pabst Condiment Caddy
This display was designed to provide Pabst distributors with additional brand exposure for restaurants, cafes and off premise accounts. The unit is offset printed; UV coated on 36 pt. Laminated solid fiber. The Caddy utilized cost effective, high impact/quality graphics on recyclable material. It provided the brand with a useful “marketing tool” to increase brand awareness. The Pabst Condiment Caddy was created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404.
Miller Modular Merchandising System
This display was designed to create brand presence by establishing a unique Miller beer environment in C-Stores, Liquor stores, supermarkets and mass merchandisers. The system is comprised of backlit two sided four foot signage with easily interchangeable graphics. The basic 4' modular sign can be used individually or linked to create a multiple unit system of up to seven signs. The modular unit can also be wall-mounted as a vertical sign or an over-the cooler system. The Miller Modular Merchandising System was created by Henschel Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Pepsi Stanley Cup Program
This program for Pepsi was entitled "Bring Home The Stanley Cup". It was a full scale launch of various pop materials including repositional cling vinyl, wobblers, shelf talkers, large full sized tent cards and headers. Each of the materials was litho printed on our 6 color Heidelberg press and then die cut finished. The pieces were kitted for nationwide distribution and then sent out all across the country. The printed pieces were placed throughout the on-premise areas wherever Pepsi products are found, including cooler doors (clings) and free standing product on skids (headers and tent cards) and on-shelf (shelf talkers). The Pepsi Stanley Cup Program was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
Woodbridge Metal Barbecue Rack
Woodbridge Wines wanted a free-standing rack to convey that its wines are an ideal complement to barbecue foods. This display was designed to gain valuable floor space not only in the wine aisles but also in the meat department of major grocery store chains. This barbecue rack enables Woodbridge to enhance its distribution during the summer months.This display was created for Woodbridge Wines by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
Barnard Griffin Wines Upscale Metal Banner Stand
This upscale, 6 ft. - 9 ft. powder coated metal stand displays a 4 foot silk banner. It was designed to showcase l2 - 56 cascading cases of wine, cut flowers and a banner for Barnard Griffin Wines which communicates the “Tulip Label” branding. The unit conveys an elegant look and feel of fashion while adding interest and appeal to the wine aisle. This upscale metal banner stand was created by Pinquist Industries, 63 Meserole Avenue, Brooklyn , NY 11222.
St. Julian Winery, Restaurant Display
This EdgeLit restaurant display was created for St. Julian Winery, Paw Paw, Michigan. The laser etched acrylic piece has a mirror face on the bottle image. The base measures l2 inches wide. The light source is LED. St. Julian Winery distributed the piece to restaurants and taverns to increase patron awareness of the Blue Heron White Wine. The St. Julian Winery, Restaurant Display was created by LiteCrafters, Inc., 422-B East Cork St., Kalamazoo, Michigan 49001.
Always Visible Shelf Signs For Wine & Spirits
Always Visible Signs(tm) is patent pending POP for the Wine & Spirits industry that uses the shelf surface as additional marketing real estate. These signs communicate product benefits that don't appear on label. With variable printing, the signs can provide tracking opportunities down to the store level. In addition, signs maintain shelf presence when product isn't visible. For more information, contact Always Visible Signs, LLC., 167 Cherry St. #421, Milford, CT 06460.
Miller Brewing LiteWall®
This LiteWall ® is featured at Miller Brewing Co. headquarters to promote the variety of the brands they offer. LiteWall® is a dynamic vehicle for displaying one large, sectored image, or multiple smaller images. Modules can be programmed to flash, chase, sequence in any was desired. The modules are available in three standard sizes: l8 xl8; 24 x 24, in quantities of six, nine and twelve. Also available is a module size of 36 x 36 in quantities of four and six. The Miller Brewing LiteWall ® was created by Clear Corporation, 6825 Sandburg Road, Minneapolis, MN 55427.
3 Dimensional Graphics For Beverage Displays
3D Paper Graphics has launched a new line of point-of-purchase displays based on their successful patent pending Show Stopper business greeting cards. The simple concept of enlarging these creative marketing tools into a POP display was the next logical step for 3D Paper Graphics. All of the products offered are light, fold flat for shipping and require minimal setup. There are floor displays, counter displays and overhead mobiles currently available. Various sizes can be easily customized to fit unique needs. The displays provide a three-dimensional appeal that automatically attracts customers to your brand. For more information, contact 3D Paper Graphics, Six Main Street, Chester, CT 06412.
Kwik-Stak Stock Liquor Rack
Art-Phyl Creations offers its Kwik-Stack line of trays and accessories that may be used for liquor displays as shown. Modular components available immediately from stock in a variety of racks and add on sign holders, literature pockets, peghooks, etc. can provide an economical solution for any display requirement. For more information contact Art-Phyl Creations, 16250 NW 48 Ave., Hialeah, FL 33014. Complete catalog website at www.art-phyl.com.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to grocery channels. Consumers are attracted to the "warm" graphics. The display highlights the "flavored" coffees of the month. It has a small footprint and is prepacked for quick set up. Promoting the coffee brand as well as the filters is integral to the overall marketing strategy. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Heritage Sign & Display offers an illuminated display system. This Stella Artois edge lit sign features l/4" thick acrylic custom shaped with crystal clear polished edges. The sign is both screen printed with etch and laser engraved and hangs from a silver LED edge lit unit that includes cables and hardware to use for hanging from the ceiling. These signs are illuminated from the edge of an acrylic panel that is laser cut to any shape and both laser engraved and screen printed with your choice of artwork. For more information, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA18240.
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