Gibson Features Relativity Cards Display Program
Bullseye Productions, a division of Gibson Greetings, Inc. has introduced the Relativity card program, offering a diverse selection to 20-, 30- and 40-something consumers who are not buying greeting cards with the same frequency as the preceding generation. "The Relativity display is different from what you would see in a typical card store," said George White, General Manager, Bullseye Productions. "Gibson is offering cards by different manufacturers, to be able to provide a diverse selection to baby boomers who want their own type of greeting."
The unique and compact fixture holds 210 cards in a 4’ space with 100% card facing where consumers can see the entire design. Powerful, distinctive signing showcases the various Relativity brands. The fixture maximizes product density with respect to limited retail space. The fixture integrates into greeting card departments or can stand alone.
Dannon Water Features Big Wheel Opti-Barrel
Great Brands of Europe wanted to create a cold-serve beverage display that stimulates consumer attention and impulse sales at the retail level, but also doubles as a functional cooler.
The Big Wheel Opti-Barrel is a versatile, durable, free-standing display designed as an in-store/outdoor retail merchandiser to generate impulse sales of cold beverages. The display, which offers an optional umbrella and countertop, can also be used as an event cooler for special events.
The display is constructed of injection molded, durable plastic surrounded by foam insulation. The optional umbrella is constructed of waterproof vinyl.
The Dannon Water Big Wheel Opti-Barrel display was created for Great Brands of Europe by Display Technologies LLC, College Point, NY.
Otis Spunkmeyer Features Bakery Shop Display
The Otis Spunkmeyer Bakery Shop was designed to launch a new line of fresh-baked packaged danish, muffins and other baked goods into the grocery channel. The display can be easily moved within the store, is easy to assemble and versatile for merchandising different product sizes.
The display’s core is a modular 2’x2’ rack which includes 10 adjustable shelves. Each shelf has a flip-up retainer to adapt to different product sizes and can also be adjusted up or down. This allows for maximum product capacity by stacking product on flat shelves during peak periods and the benefit of adjusting down as a gravity feed for convenient product rotation. Additional shelves (1-10) may be added to increase capacity as required. The vibrant graphics on the litho mounted shop around Fome-Cor riser communicates the Fresh Bake Shop theme.
The Otis Spunkmeyer Bakery Shop display rack was created by Conocraft, a Mcafee, NJ-based p.o.p. display firm.
Displays Promote Everest Powerful Mint Gum
Everest Powerful Mint Gum from Amurol Confections was developed in response to the growth of the power mint flavor phenomenon. "The power mint flavor phenomenon has re-energized mint and gum sales and we are excited about our entry into this growth category," said Bruce Thompson, V.P., Marketing.
This 96 ct. floor/wing corrugated unit was designed to insure merchandising flexibility. The unit consists of two 48 ct. hanging units that hang side-by-side to form a power wing. These same units can be hung on a base with a header to form a floor unit. The display was created by Ideal Box Co. of Chicago, IL.
An 18 ct. mini wing display was created by Gamon International of Elk Grove Village, IL. A 32 ct. counter easel display was created by General Converting, of Bridgeview, IL.
Natural American Spirit Tobacco Display
Santa Fe Natural Tobacco Company is offering retailers this new countertop display, which saves counter space while providing increased product exposure.
Capable of holding three full cartons, the display allows either self-serve or retailer-controlled dispensing. An easy lift-off panel makes restocking simple and convenient.
The countertop display comes complete with a set of consumer information flyers, conveniently located in a side pocket on the display.
According to the Company, 88% of retailer survey respondents reported that the display increased sales of this 100% additive-free natural tobacco brand.
General Cigar Features Counter Unit
General Cigar Corporation used this Garcia Y Vega counter unit to introduce the cigar smoker to its full line of product.
The compact self shipper allowed for easy set-up at the retail level. Take-one brochures were also pre-packed on to the display.
The display was produced for General Cigar Corporation by Smurfit-Stone Display Group, headquartered in Sandston, VA.
Mead Johnson Launches VIACTIV Calcium Chews
Mead Johnson Nutritionals, a division of Bristol-Myers Squibb, launched a new calcium supplement called VIACTIV Soft Calcium Chews.
The over-the-counter, bite-sized chews come in two flavors, chocolate and mochaccino. Eating two or three can deliver the recommended daily intake of calcium; 1,000 to 1,500 milligrams.
The Company is targeting women 35 and older, giving them a simple and sweet solution to their calcium needs.
Mead Johnson is supporting the product launch with this colorful floorstand. Display graphics highlight that "Two Chews Provide 100% Daily Value."
Folgers Display Promotes New Whole Bean Coffee
The Folger Coffee Co. has launched a Whole Bean Coffee Line, featuring Folgers’ 100% Arabica whole beans. Folgers Whole Bean Coffee offers six varieties packaged in freshness-sealed bags featuring a fresh, new graphic look. The Company is supporting the national launch with couponing, displays, shelf talkers, and in-store sampling.
"We are excited to offer consumers the opportunity to try Folgers in a whole new way," said Tom Britanik, Marketing Director, Folgers. "Our new line offers excellent whole bean quality at a great value."
According to Britanik, the Folgers Whole Bean line was extremely successful in test markets last year and grew the pre-packed whole bean coffee business in grocery stores, drug stores and mass merchandising outlets by 14%.
Suiza Display Launches Coffee Creamer Singles
Suiza Foods is supporting the launch of a shelf-stable version of International Delight liquid coffee creamers with a $15 million marketing campaign touting the creamer as a brief escape. As a tie-in, the merchandising shipper display features a police officer in front of a traffic sign asking customers to "slow down and enjoy the moment.
Additionally, International Delight will sponsor Operation ID to help parents ensure the safety of their children. At over 2,000 grocery stores and mass merchandisers, Operation ID booths will offer parents the opportunity to create an "ID" passport, complete with their child’s fingerprints, physical measurements and photograph. Mobil cafes will be assembled at each site, serving complimentary cups of coffee with Creamer Singles.
M&M/Mars &TDS Release Front-End Study
The grocery industry has the potential to increase checkout stand sales by more than $1 billion, according to the study "Front-End Focus," conducted by M&M/Mars, Time Distribution Services and several retail chains.
Among the key front-end recommendations are: Manage the front-end as a department. The checkout accounts for more than $4.3 billion in supermarket sales, representing 1.1% of all store sales and 1.5% of profits. The study shows that stores following the right practices enjoy an average benefit of 24% better sales from the checkstand.
Some methods that would help optimize checkstand sales include: Focus on the Major Categories. Front-end performance is driven by optimizing the major categories, not by adding more categories to the checkstand. The major categories including Confectionery, Magazines, Soft Drinks, Batteries and Film, generate most of the profits. Ensure Availability of Key Categories. Consumers do not shop across the lanes for impulse products. Therefore, it is critical that key impulse categories are available on every lane. Recognize Demographic Variations. There is an opportunity to optimize results based on the consumers who shop in particular stores.
FMI Reports On Supermarket Takeout
There are many profiles of the takeout customer: young, single and urban; two-wage-earner families with children; or affluent empty nesters. None of these descriptions accurately distinguishes the supermarket takeout customer from those customers that purchase their takeout primarily from other types of establishments, according to the Food Marketing Institute (FMI), the Washington, D.C.-based food trade organization in its recent SuperMarket Research newsletter.
FMI’s reports that 20% of supermarket shoppers purchase takeout food from the supermarket most often. The only demographic factor that distinguishes the supermarket takeout customer from either the fast-food or tableservice restaurant customer is annual household income. Of those 20% who purchase their takeout from supermarkets, more tend to be lower income shoppers.
Certain takeout segments have varying propensities to purchase certain types of supermarket prepared foods. For example, almost 29% of supermarket takeout customers cite purchasing food from the supermarket hotbar at least once a month. In contrast, 14.6% of tableservice and 17.2% of fast food takeout customers purchase supermarket hot-bar food at least once a month.
Kellogg Launches K-SENTIALS
Kellogg has launched K-SENTIALS, an initiative that delivers nutrients needed for optimal growth and development for children. A new K-SENTIALS logo placed on the front panel of Kellogg’s ready-to-eat cereal packages will inform consumers that the products are enhanced with calcium or B-vitamins.
"K-SENTIALS is the beginning of a renewed commitment from Kellogg to provide superior nutrition to consumers," said Fred Jaques, G.M., Ready to Eat Cereals, Kellogg U.S.A. "We will continue to seek ways to improve the nutritional composition of our products," he added.
Apple & Eve Introduces Sesame Street Juices
Apple & Eve is introducing Sesame Street 100% Juices, marking the first time the Sesame Street characters will be featured on a line of 100% juices.
The five initial Sesame Street 100% Juice flavors are Elmo’s Punch, Big Bird’s Apple, Bert & Ernie’s Berry, Grover’s Grape and Zoe’s Orange.
“Given Sesame Street’s image and visibility and our high-quality reputation, we see calcium-fortified Sesame Street 100% Juices as a breakthrough that should please moms and kids, as well as retailers,” said Joan Segal, Apple & Eve V.P., Marketing.
7 UP & Pringles Run Memorial Day Promo.
Dr Pepper/Seven Up (DPSU) and Pringles are running a Memorial Day promotion offering a FSI coupon good for a free 2-liter 7 UP with the purchase of three, seven-ounce canisters of Pringles.
"We believe the FSI should help drive 7 UP case volume through incremental secondary displays," said Phil Pacific, Channel Marketing Manager, DPSU. "Retailers can leverage special in-store take-one pads supporting the FSI for greater merchandising.
Promotional support also includes pole-toppers, shelf talkers and static clings. Overlays are being provided for 20-ounce products in convenience stores.
Sun Diamond Offers Sunsweet Displays
Sun Diamond Growers, Pleasonton, CA, is offering a variety of displays to help retailers merchandise its new Sunsweet Dried Tomatoes.
This durable spinner rack, which requires just 49" x 23" of floor space, generates impulse purchases from both high-end and main stream shoppers.
There are also plastic shelf trays, shelf talkers and recipe tear pads for on-shelf merchandising.
Spice World Program Increases Visibility In Produce Dept.
Try-Foods International, the food promotions company based in Orlando, FL, has paired with Spice World, to increase the visibility of its garlic products in produce departments.
Try-Foods created a merchandising program consisting of a colorful display with a mobile merchandising arm housing the product in jars, and pockets to hold four sets of garlic recipes to drive purchases.
Camel Bar Program Permanent Display Units
These displays were created to provide product availability, visibility plus brand advertising. Three different sizes were offered to address product volume and space availability. The vertical 2 or 3 pk. wide industrial design was selected since it allows 270 degrees of product visibility and needs less than 1 sq. foot of counter space (72 sq. inches). The acrylic door has a piano hinge for strength and locks directly to the steel frame. The doors have pockets to accept either 6 or 9 packs which allows full facing regardless of the inventory. The graphics panel is easily changeable and illuminated. The display base was enlarged to accept a slide cash drawer which is unseen and locked when the door is closed, a feature the retailer liked. Besides being a counter display, hanging devices are attached to the back to allow flat wall and slat wall hanging. The display which won a Gold OMA in the Tobacco category, was created by Visual Marketing Inc., 154 W. Erie Street, Chicago, IL 60610.
Hormel Foods SPAM Movable Display
This Display was designed to create impulse opportunities while meeting retailer's needs for quick convenient, display-ready items for the SPAM product line. The movable display holds more product and may be used with special promotions in addition to gaining a second placement. The base of the display is engineered to accommodate 206 pounds of product. The display is assembled and shipped as a set-up- unit. Only the header needs to be attached at the store level. Two wheels allow the unit to be moved about. The display header carries a special promotional offer for consumers to "Get Spam Stuff." This display which won a Gold OMA in the Grocery and General Merchandise Products category, was created by Smyth Companies - Reynolds Guyer Designers, Inc., 807 Hampden Avenue, St. Paul, MN 55114.
Planters Large Baking Display
Nabisco wanted to re-engineer its standard unit with the following objectives: simplify the ease of set-up versus the old unit; reduce costs without sacrificing structural integrity and appearance and hold 18 cases of product on pegs and 14 ½ cases within the display dump. This display cuts set-up time in half and reduces display costs by lowering components from 19 to 12 parts. Structural integrity was maintained and enhanced by re-developing the partition system and utilizing exterior parts to add strength. The capacity was achieved using an octagonal shape versus the old hexagonal shape, yet the footprint size did not increase. The display which won the Gold OMA in the Grocery and General Merchandise Category, was created by Smurfit-Stone Display Group, 5200 South Airport Drive, Sandston, VA 23150.
Perimeter Modular Display Rack
Perimeter Modular Display Rack. The objective of this display was to launch a new product line of fresh-baked packaged danish, muffins and other bakery goods into the grocery channel. The display had to adapt to any retail environment and to all new products as they are introduced. Graphics has to communicate a Fresh Bake Shop image. The display had to be easily moved for versatile store placement and had to be easy to assemble. Created by Conocraft, Inc., 1 Industrial Drive, MacAfee, NJ 07428. SILVER AWARD.
Welsh Farms Shape-Lite Sign Sells Ice Cream
In conjunction with a recent market expansion program Welsh Farms wanted a high-impact display to build brand recognition and to attract a lot of attention. It was also intended to link the brand name and logo with a powerful representation of an ice cream cone. The Welsh Farms Shape-Lite combines illumination with screen-printed graphics and a visually distinctive shape for maximum impact. This combination of design elements helped to achieve greater notice and the recognizable ice cream cone shape helped to forge a link between the brand name and the product enhancing brand recognition. For more information, contact Heritage Frame & Glass Creations, 344 Industrial Drive, Nesquehoning, PA 18240.
Jell-O Tower Merchandises Large Quantity Of Product
This Jell-O Tower was designed for use in supermarkets and merchandises more than 30 case of gelatin and 10 cases of pudding in a footprint only 32" in diameter. The patented design allows more than 350 lbs of product to be displayed in a variety of off-shelf locations. The three-sided display includes five tiers that rotate in order to provide 360-degree access to consumers. Each shelf is engineered to accommodate various dimensions of either the pudding or gelatin products. The display, nearly 8’ tall assembled, ships kd. Four-color graphics boldly convey a Jell-O special offer and take-one pads are provided. For more information, contact New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Lawry’s Foods 30-Minute Marinade Boosts Sales At Meat Depts.
This attractive display is manufactured from rough-cut cedar and wire shelves with a "Western-Style" firebrands logo. Its objective is to recreate the feeling of a grill and smokehouse. The wire shelves resemble the grates of a grill. The burnt-in logo looks like a cattle brand. These unique units are placed near the meat counters at supermarkets and boast the marinade flavor of many of the top steakhouse restaurants. For more information, contact Chicago Display Marketing, 1301 W. Armitage, Melrose Park, IL 60160.
Clear Scan Shelf Edge Strips Create Store-Within-Store
Clear Scan Shelf Edge Strips provide a high-visibility home for all vital product, price and promotional information. Clear Scan highlights departments, creates store-within-a-store destinations, and solves cold area pricing problems in deli, meat, dairy and frozen departments with cold-formulated strips. Based on inexpensive, easy-to-change, plain paper labels, Clear Scan saves time, labor and money in labeling product storewide. It improves readability, promotes impulse buying and facilitates more accurate scanning. It opens at a touch and allows the labels to drop right into place with speed and ease, eliminating hard-to-remove adhesive stick-on’s. For more information, contact Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702-6997.
Nabisco Aisle Architecture Helps Increase Overall Sales
The Nabisco Aisle Architecture display was designed to increase both overall category sales and Nabisco sales by pulling traffic down the aisle. Aisle Architecture is a new concept that turns the entire grocery aisle into one giant display. Various sized riser cards can be seen from virtually anywhere in the store and serve as a beacon to guide customers into the aisle. The Nabisco message is also seen on the reverse side of the display. End-caps, brand designators, shelf talkers, floor-talkers and channel strips continue to involve customers as they enter the aisle. For more information, contact Conocraft, Inc., Industrial Drive, McAfee, NJ 07428.
Kroger Garden Signage Program
The Kroger board is used as an an eye-appealing and appetite appealing display in Kroger Stores in the Produce Department. The chalkboard is attached to the produce display rack over the actual department to establish the theme, "The Kroger Garden." The special "chalked" art work makes the board stand out in the supermarket environment. There are additional chalkboards for other produce such as bananas, etc. For more information, write to Marsh Industries, Inc., P.O. Box 509, Dover, OH 44622.
Pizza Quick Homemade Pizza Center Sells Co-Promotional Items
The Pizza Quick Homemade Pizza Center proved to be a versatile unit when it was expanded to offer co-promotional products, such as pizza crust, so that the entire display could be used at multiple locations in the supermarket. The unit was easy to set-up through the use of C-clips. Wheels were added to allow for movement within the store near allied ingredients. The unit allows for co-branding through the use of hooks and side bins to hang pepperoni, cheese, etc. For more information, contact Smurfit-Stone Display Group, 5200 South Airport Drive, Sandston, VA 23150.
Guarded J-Hook Provides Safety In Supermarket
Publix Supermarkets have been extremely sensitive to in-store injuries to its customers. They have used this plastic guarded J-Hook to replace the all wire units that were in use over 15 years ago and since utilizing this hook, not a single in-store accident has been reported. With the current widespread necessity for using UPC codes on all items, Publix requested a new version of the J-Hook with a built in label holder. The new J-Hook measures 7.5" wide with a 4" long prong. It snaps into standard price molding and is held tight with a set screw (already installed). The new built in scan plate is 2 ½" wide and 1 ¼" high. For more information or a sample of the new J-Hooks (JH75PLT) contact Art-Phyl Creations, 16250 NW 48th Avenue, Miami, FL 33014.
Pepperidge Farm Goldfish Game Chair Inflatable
This inflatable Game Chair was included in a huge nationwide promotion for the Pepperidge Farm Goldfish crackers. The chair was offered to consumers and the offering proved to be as popular as the crackers. These patented chairs assure that a promotion will be attention-getting with dynamic results. Chairs are available in adult size, children’s size or display size. A choice of color and graphics helps to make the chair visually exciting. The Goldfish Game Chair Inflatable was created by Sterling Promotion Corp., 2 Gannett Drive, White Plains, NY 10604.
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