Versatile Endcap Display Boosts Beverage Sales
Coca-Cola is using this ‘Flexinator II’ display from Display Technologies, College Point, NY, as a flexible permanent endcap display.
The display's innovative merchandising design boosts sales and product rotation as well as increased product capacity, while minimizing out-of-stocks. It reduces stocking time, improves consumer friendliness, and offers multiple slotting positions and configurations for a broad range of popular packages for immediate purchase. Its attractive presentation promotes brand and retailer names, heightens consumer awareness and generates incremental purchases with customized bold, eye-catching graphics on four-sided styrene headers, panels and shelf facings. Crafted of stainless steel, the merchandiser's racks and frames were powder coated in white to coordinate with most in-store décor. It sets up in under 30 minutes without tools, nuts or bolts.
P.O.P. Supports New Reebok Water
Reebok and Clearly Canadian are supporting Reebok Fitness Water, with a wide range of p.o.p. materials.
Reebok Fitness Water will help pioneer a new concept within the bottled water segment: enhanced water beverages. It contains essential vitamins and minerals and electrolytes.
Reebok Fitness Water is available in three flavors: Natural, (which has zero calories), Berry, and Citrus.
“Developing this new beverage with Reebok provides us a competitive advantage as we draw upon Reebok’s leadership in the fitness industry and their understanding of the fitness and sports consumer,” said Douglas Mason, President, of Clearly Canadian Beverage Corp.
Pemmican & ESPN Run Sweepstakes Promo
Pemmican Beef Jerky and ESPN are offering an all-expenses-paid trip for four to catch two Major League Baseball games in two cities and lunch with ESPN announcer Kenny Mayne, in the “Ultimate Baseball Road Trip” promotion. To enter this contest, consumers must visit www.espn.pemmican.com. TV spots on ESPN and POP displays will support the promotion.
“The promotion complements the brands ‘Survive the Day’ tagline and reinforces our connection to baseball,” said Tina Larson, Promotions Manager for Pemmican.
Slim Jim Displays Promote ‘Raw Meat’ Music CD
The Slim Jim brand is offering consumers a sampler Raw Meat CD featuring music tracks from 13 up-and-coming raw, fresh, and in-your-face groups.
Slim Jim point-of-sale displays screaming “3 Meaty Snax Gets Your 13 Beefy Trax” encourage consumers to collect the free SlimJim CD by following three steps: Buy any three Slim Jim products; Look for the numbered code printed at the bottom of the package; go to www.slimjim.com and enter three product numbers along with their name and address. Slim Jim will ship a Raw Meat CD free, which will also include valuable savings, including a $5 coupon for Midway’s San Francisco Rush 2049 video game and four free issues of Spin, Vibe and Rolling Stone magazines.
The CD promotion was concepted by The Creative Couch of Los Angeles, CA, which specializes in reaching the teen market.
Genesee Brewing Runs ‘Tough Stuff’ Sweepstakes
Genesee Brewing has launched the “Genesee Beer Tough Stuff Sweepstakes,” with a full-scale p.o.s. presence including life size stand-ups, banners, case cards and easel cards. Prizes include the grand prize 2001 GMC Sierra truck, and five first prize adventure vacations in Lake Placid, NY.
Shawn O'Donnell, Genesee Brand Manager, said, “We expect this promotion to drive increased traffic to stores, increase sales and also help build strong relationships with on- and off-premise accounts.”
Miller Genuine Draft Features ‘Blind Date’ Promo
Miller Genuine Draft’s Blind Date promotion takes winners to one of the most mysterious places in the world-the Bermuda Triangle. Consumers nationwide can enter the sweepstakes to see one of the biggest bands in rock music play somewhere in the Triangle. The band, too, remains a mystery until performers hit the stage.
“Miller decided to celebrate the fifth anniversary of Blind Date by making the ‘mystery location’ -always part of the promotion-more ‘mysterious’ than ever,” said Barry Marek, Director of Promotions.
Consumers can enter by “Peeling to Reveal” a Blind Date code found on labels of specially marked bottles of Miller Genuine Draft and entering that code at the MGD Blind Date Web site. Some 500 grand prize trips will be given away.
Off-premise materials include a pole topper spectacular, display cards, case cards and danglers. On-premise materials include imprint banners and table tents.
Budweiser Runs ‘Wild On Bud’ Promotion
Budweiser has joined forces with E! Entertainment Television and its “Wild On” program host Brooke Burke, who is serving as spokesperson for the “Wild On Bud” promotion. The “Wild On” program, which explores exotic destinations is the basis for the six-month-long promotion by Budweiser.
Consumers can experience the “Wild On Bud” promotion at local bars and clubs. In each market, retailers are hosting events featuring a variety of fun, co-ed party games. Consumers have opportunities to win local prizes and a grand prize trip for two to exclusive “Wild On Bud” destination parties.
“Our ‘Wild On Bud’ promotion will reinforce Budweiser's contemporary image by creating the ultimate party experience in bars and clubs,” said Dan Hoffmann, Director of Budweiser Marketing.
A complete collection of “Wild On Bud” POS materials is available in both English and Spanish to support the promotion.
Heineken Runs Promotion With ‘Swordfish’
Heineken USA, Inc., White Plains, NY, and Warner Bros. have launched a multi-million-dollar promotion for the action thriller, "Swordfish."
“Swordfish” stars John Travolta, Hugh Jackman and Halle Berry, will appear in character on Heineken television ads featuring clips from the film.
Travolta and Berry will also lend their likenesses to high-visibility Heineken point-of-sale displays.
Theo de Rond, Director, Corporate Marketing, Heineken International, said “Tying in with films provides a strategic fit for our customers. We are happy to associate with Swordfish.’”
Sutter Home Features ‘Back To The Diner’ Promo.
Sutter Home Winery is inviting consumers to compete in a Build a Better Burger Cookoff, with the winner taking home a grand prize of $20,000. The 2001 Build a Better Burger promotion features a “Back to the Diner” theme with: 3-D mass and mini-mass displays boasting a 1950s drive-in style red neon sign showcasing a giant burger and blinking chaser lights; a Diner-ette standee holding a tray of burger, fries and bottle of Sutter Home wine (reprised on mini casecards and a themed pricer card); and bottle neckers with contest entry rules, prize-winning burger recipes, and high-value coupons from promotion partners Grey Poupon and Aussie Grill; and grilling tips from Sutter Home chef Jeffrey Star.
Friskies Promotes Game With 3-D Audio Floor Ads
Friskies PetCare has launched the Say “Come 'N Get It” and Win Game, a sweepstakes offering a $25,000 grand prize. Consumers will be urged to “come and get” specially marked packages through innovative talking 3-D floor advertisements in food aisles of grocery stores.
Come 'N Get It dry dog food brand is the first ever to use a 3D FLOORad with an interactive audio message. The 3D IN-depth FLOORads are created through a patented process using specialized printing to create images that appear to rise out of the floor. The ads will invite shoppers to step on a particular spot to activate an audio message that says, “Come 'N Get It! Win $25,000 with Come 'N Get It.”
Maureen Borland, V.P., Consumer Marketing Services, Friskies PetCare, said, “The audio/visual experience of the innovative floor advertisements are a great way to leverage the experience for consumers to get excited about the promotion.”
Display Reintroduces Krunchers Product Line
Wise Foods. required a display that would help re-introduce the Krunchers product line and enhance the image of the kettle cooked Krunchers product. By the use of a Krunchers display readily identifiable with the product, Wise was able to gain new secondary placements.
The materials used (wire, sheet metal, vacuum-formed plastic, plastic extrusions and foam board), allowed maximum strength and flexibility. The display occupies a minimum amount of floor space while holding a large quantity of product (six cases).
The display was produced by SMP Display & Design Group, Chattanooga, TN.
Gillette/Eckerd Features Mach 3 Gravity Feed Display
Gillette wanted a display that would gain out-of-the shaving aisle positioning for the Mach 3 razor and convey the razor’s sleek imagery.
The Mach 3 Gravity Feed floorstand/powerwing was designed with injection molded channels, created of translucent styrene, that hold 33 razors and 24 cartridge packs in a small footprint. The gravity-feed shoots are designed to be staggered so that consumers can shop either of two rows. The Gillette Mach 3’s sleek signature color is used to leverage brand equity while the high-tech design of the unit reinforces the Mach 3’s brand positioning. The Gillette and Eckerd logo appears on the side panels.
The fact that the unit could easily be converted from powerwing to floorstand allowed Gillette to gain a strong position in Eckerd’s “main power aisle” driving impulse purchases amongst customers not shopping the shaving aisle.
The Gillette/Eckerd Mach 3 display was produced by New Dimensions Research, Inc., Melville, NY.
Family Dinner Ranked Number One
‘Quality’ Time Activity By Working Moms.
Although there are more busy working mothers in America than ever before, they choose dinnertime as priority number one when it comes to forging family bonds. Moms said that eating a meal together is the most common activity to do with their children to spend “quality” time, according to a survey of working moms released by Lipton Sizzle & Stir.
Nearly 90% of families eat dinner together at least three times per week; and an overwhelming majority (93%) think dinnertime activities can potentially be an “effective” or “very effective” way to forge family bonds.
The study also found that efficient time management is now even more critical to leveraging the little time moms have to spend with their families. More than 57% of family dinners last for 30 minutes or less. The biggest obstacles to convening family dinners are packed family schedules with “kid’s after school activities” the worst culprit and “moms working too late” coming in second.
Study On Snack Food Purchase Decisions
Study On Snack Food Purchase Decisions
Consumers do not make snack food purchase decisions based solely on our traditional view of snacking categories (i.e., candy, cookies, salty snacks), but rather on product attributes such as better-for-you, private label, or salty vs. sweet, according to a new study, “Snack World 2000,” being made available by Information Resources, Inc. (IRI), a Chicago, IL-based provider of UPC scanner-based data.
Consumers looking for a healthy snack alternative make their purchase decisions based on the health-related attributes of seemingly unrelated categories (i.e., pretzels, dried fruit, sugar free candy), not limiting themselves to one category. As a result, snack food manufacturers can no longer view themselves as part of a single category, but must broaden their competitive assessment to consider the broader snacking universe, according to IRI.
Among the study’s other findings, consumers first choose whether to purchase a single-serve or a multi-serve snack even before choosing the snack category. Thus, snack manufacturers need to evaluate their product lines and optimally include both single and multi-serve; manufacturers are competing across snack categories within single-serve and multi-serve separately. Likewise, retailers need to understand that single-serve product choices aren’t just for the front end anymore.
Majority Of American Women Overweight
Majority Of American Women Overweight
American women are heavier than ever before, according to a new study conducted by marketing information provider, The NPD Group, and the market research firm HealthFocus, Inc. “The Skinny on Women, Health, and Diet,” found that 54% of all U.S. women over the age of 18 are overweight.
Despite their growing girth, the number of women who diet has steadily declined over the past decade. Last year, 29% of U.S.women reported they were on a diet, compared to 35% in 1990. “Year after year, our data show the number of women who diet is steadily decreasing, while ironically, the number of women who want to lose weight is steadily increasing,” said Rachel Levin, author of the study. “Last year, more women said they wanted to lose weight than in any other year since NPD began tracking women’s dieting habits two decades ago.”
The study found that while most women battle the bulge, there is a growing population of women who are not. Classified as “balanced women,” this group represents 20% of American women. Balanced women do not consider themselves to be on a diet, but are committed to living a healthy lifestyle. These women are more likely to be at their ideal weight and are the fastest growing segment of women, up 8% from the previous year.
Fitness Nutrition Market Goes Mainstream
Nutritional bars, powders and replacement meals have found appeal with the common consumer and are increasingly appearing in mass-market channels. Frost & Sullivan reveals the “U.S. Sports and Fitness Nutrition Markets” industry generated revenues of nearly $2 billion in 2000 and projects this number to reach near $4.5 billion in 2007. The fact that more and more consumers see these products as healthy, convenient alternatives to junk food will drive this industry for many years.
“Consumers are looking for foods that enhance the quality of life, expand life expectancies and allow them to remain fit,” said Girish Solanki, Frost & Sullivan industry analyst. “Today’s consumers include not just athletes and bodybuilders but everyone from weekend warriors to executives to soccer moms.”
New Hot Bites From Heinz
Heinz Frozen Foods has launched Hot Bites, a new line of handheld snacks in pizza and potato varieties. “Heinz expects Hot Bites to be a hit with tweens-kids between the ages of 9 to 14-and anyone who has a taste for adventurous alternatives to traditional snack foods,” said Neil Harrison, CEO, Heinz Frozen Foods. The spokesman for Hot Bites is Tony Hawk, the popular skateboarder and celebrity with tweens and teens.
New Liquid Oxydol Targets Younger Users
Oxydol is targeting a new generation with Liquid Oxydol Extreme Clean laundry detergent. Research shows young consumers prefer liquid detergents. “Liquid Oxydol Extreme Clean builds on Oxydol's reputation for cleaning, linking to the interests and deep-cleaning needs of an active Generation-X” said Richard Owen, co-CEO of Redox Brands.
Heinz Pet Snacks Launches Pounce Purr-fections
H.J. Heinz Co. has debuted Pounce Purr-fections, the newest pet snack introduction to the Heinz Pet Snacks family. The new gourmet cat snack combines a soft and creamy inside with a tasty, crunchy outside. Pounce Purr-fections is available in three gourmet flavors: oven-roasted breast of chicken, grilled yellowfin tuna, and shrimp and crab medley.
Softsoap Vitamins Are Introduced
Colgate-Palmolive has introduced Softsoap Vitamins body wash and liquid hand soap, with a water activated formula delivering Vitamin E to replenish the skin's supply. “Softsoap Vitamins will drive consumers to mass merchandisers by delivering Vitamin E benefits at a great price,” said Sheila Hopkins, V.P., & G.M., U.S. Personal Care for Colgate-Palmolive. A $20 million campaign will support the launch, including sampling, FSIs and in-store promotions.
P&G Debuts Charmin Fresh Mates
Procter & Gamble, which recently purchased Moist Mates, America's first moist bath tissue on a roll, plans to launch the product regionally under the name Charmin Fresh Mates. P&G’s Charmin bath tissue is the current market leader. “Together, these products offer consumers a convenient way to choose dry, moist or both,” said Wayne Randall, Global Franchise Manager for Charmin.
Brita Launches Water Filtration Bottles
Brita has launched the Fill & Go Water Filtration Bottle. Fill & Go is a durable plastic “sports bottle” with a drop-in replaceable activated carbon filter and a push-pull spout.
“Fill & Go is perfect for people on the move,” said Mira Kim, Marketing Director, Brita Products, Oakland, CA.
Brach’s Offers NSYNC Fruit Snacks
Brach’s Confections has introduced a new fruit snacks brand featuring musical group *NSYNC. The brand will be marketed under the “Hot Hits” name and will mark the first time that Brach’s has featured a musical group on fruit snacks packaging. Brach’s plans to feature other popular entertainment personalities in the future.
Trion Industries has introduced Optishelf™, which can increase facings between shelves by minimizing the “air” space between shelves. Optishelf is a pull-out shelf system that slides forward for instant restocking, allowing reduction of the space required between each level. In addition, Optishelf can be set at a range of downswept angles to improve viewing and access at every shelf height. A divider system maintains the space allocation, insures proper rotation and highlights out-of-stocks. Optishelf ships flat, and all components click and lock together instantly, no tools required. For more information, contact Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-4665, (Fax) 570-823-4080, (Web Site) www.trionind.com.
Horizon Displays Inc. offers a Custom Designed Hook Strip™, that holds 3-4 times the product as other strips. It may be manufactured in any size, shape or color. It can hang anywhere; gondolas, end caps, cabinets, windows, ceilings, counters, etc. For more information, contact Horizon Displays, Inc., 999 Old Eagle School Road, Wayne, PA 19087; (Tel) 610-971-1520, (Fax) 610-971-1528.
Display Technologies has developed the Roller Rack, designed to display beverages and other consumer products. The rack can be customized with side panels and a header. The merchandiser, which has casters, rolls out for easy loading and set-up in the field. For more information, contact Display Technologies, 111-01 14th Ave., College Point, NY 11356; (Tel) 800-424-4220, (Fax) 718-321-7024, (Web) www.display-technologies.com.
BestBins Corp. has introduced polycarbonate gravity bins with a distinctive, oversized circular spout that allows food products to flow smoothly through these first-in/first-out rotation gravity bins, compared to the customary, small rectangular spouts. The bins are available in 4 gallon and 8 gallon sizes. For more information, contact BestBins Corp., 1107 Hazeltine Blvd., Chaska, MN 55318; (Tel) 952-448-3114, (Fax) 952-448-5120, (Web Site) www.bestbins.com.
RTS Packaging, LLC offers BillBoard, a display system that turns partitioned shipping cases into stand-alone displays. One section of the protective partition has a high quality graphic label. The partition is removed from the interior of the case and attached to the back or end of the corrugated shipping case for display. For more information, contact RTS Packaging, P.O. Box 4098, Norcross, GA 30091; (Tel) 800-558-6984, (Fax) 770-368-7651; (Web Site) www.rtspackaging.com.
NYSCO Products LLC offers the largest selection of sizes and styles of stock displays shipped KD. The Company has an in-house design staff, on-site production and warehousing and worldwide drop shipping. For more information, contact NYSCO Products LLC, 2350 Lafayette Avenue, Bronx, NY 10473; (Tel) 718-792-9000, (Fax) 718-792-7732, (Web Site) www.NYSCO.com.
Marketing Impact, Limited produces a modular signholder system for display applications. Sign frames, used horizontally or vertically can be mixed and matched with a multitude of bases and mounting accessories to display signage anywhere. For more information, contact Marketing Impact Limited, 55 Administration Road, Concord, Ontario, Canada, L4K 4G9; (Tel) 905-738-0888, 1-800-410-0264, (Fax) 905-738-1334, (Web site) www.displaypeople.com.
Aguilera Stars In Coca-Cola Promo
Coca-Cola’s summer promotion puts the spotlight on singer Christina Aguilera this summer, giving fans the chance to win a backstage tour and meet Christina on the set of one of her upcoming music videos. P.o.s. displays with a larger-than-life image of Christina, have been ordered in record numbers for placement in thousands of retail outlets.
“It’s great to have Christina as an official part of the Coca-Cola family because she fits perfectly with the brand-like Coke, she’s genuine and real,” said Jan Hall, Sr. V.P., Consumer Marketing, Coca-Cola North America.
The promotion marks the return of the Company’s “pop-top” cans, which have a false lid that pops off when opened to reveal a prize-winning disk. In addition to five $1 million prizes, there are 100 million other instant-win prizes, including “behind the scenes experiences,” such as the backstage pass to Christina’s set.
Pringles Rolls Out Summer Concert Promo
Procter & Gamble and SFX have launched a music-themed game show called the Pringles Pop Quiz at 31 of SFX’s amphitheatres across the country during the 2001 summer concert season. The game show will offer concertgoers the opportunity to win a variety of prizes just prior to watching the summer’s hottest SFX-produced concerts.
Procter & Gamble and SFX will invite concertgoers to test their musical knowledge through a series of trivia questions. Contestants can win tickets to SFX concerts and Six Flags theme parks.
Band-Aid Displays Support Garden Aid
Johnson & Johnson’s Band-Aid brand and Home & Garden Television (HGTV) have teamed up for a promotion focusing on the new HGTV series, “The Secret World Of Gardens.”
Band-Aid brand end-aisle displays in Walgreens will promote the new series and feature the “Band-Aid Brand Garden Aid Sweepstakes,” offering a Grand Prize trip for two to a beautiful garden spot or 100 First Prize HGTV Garden Gift Packs.
Dr Pepper Runs On-Line Promo.
Dr Pepper and Mon-e.com, have launched the “Peel Off, Log On, Cash In,” promotion, offering instant-win online cash prizes. Consumers can get their peel-off game pieces on fountain cups in quick-service restaurants. Each game piece has a “mon-e code” which can be entered online for a chance to win a prize.
The promotion is supported extensive p.o.p.
Sunkist Runs ‘Ride The Rays’ Promo
Sunkist is offering consumers a chance to “Ride the Rays” in a Sunkist go-cart or scooter as part of its new summer promotion. “The Ride the Rays promotion is ideal for the active lifestyles of our Sunkist consumers,” said Kelli Freeman, Brand Manager. P.o.s. includes pole signs, shelf talkers and static clings.
Heineken & Amstel Team Up With Weber For Summer Promo
Heineken and Amstel Light have teamed up with Weber Grills for a promotion that will provide retailers with POS materials such as banners, shelf talkers and standees that feature an image of a Heineken and branded Weber Grills.
“Through our partnership with Weber Grills, Heineken and Amstel Light are putting together two of summer’s greatest pastimes—a delicious barbecue with a Weber grill and the enjoyment of a cold Heineken or Amstel Light,” said Dan Tearno, V.P., Corporate Affairs at Heineken USA.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Triangle Display Group
601 East Erie Avenue, Philadelphia, PA 19134
The Beiersdorf Q10 Lotion Powerwing/Floorstand was designed in this versatile powerwing/Floorstand format to create open-stock demand prior to the Summer season. The unit can be displayed with or without the lug-on header. The display attained a wide acceptance by many different types of retail outlets. The product line continues to be successful for Beiersdorf and future promotions of this type are likely.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Meridian Display & Merchandising
162 York Avenue, E., St. Paul, MN 55117
Tony’s Pizza Spinner Floorstand was created to provide an eye-catching motion display to announce the client's thin crust pizza promotion, “Tony's put a new Spin on Thin.” A battery-powered motor was incorporated to meet this objective with Tony spinning a pizza on his finger.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Display Technologies
111-01 14th Avenue, College Point, NY 11356
This Dasani/POWERade Endcap significantly increases in-store presence and inventory for POWERade & Dasani by placing end-aisle racks in key future consumption channels, providing an ongoing platform for both brands. The End Cap can be set up to accommodate a 24"W x 62"H carton cooler or optional gravity fed center shelves. This premier merchandising vehicle offers not only future consumption packages, but immediate consumption bottles as well. The unit creates a competitive edge by combining water and isotonics.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Display Creations Inc.
1970 Industrial Park Road. Brooklyn, NY 11207
This Twin Tower Pepsi Display is large in size and capacity. The showcasing columns allow for cross merchandising with other products. This captivating unit features multi-vision technology (MVT), a high impact signage system that moves printed inserts electronically behind a lenticular lens, rotating four different messages. The unit is powder coated steel with gravity feed shelves.
CATEGORY: Base Wrap
DISPLAY PRODUCER: Proprint Services Inc.
5621 Finch Avenue E, Scarborough, Ontario, Canada M1B 2T9
Base Wrap in continuous rolls is offered, printed on card or poly stock. The company provides high quality flexo printing allowing clear picture images to be printed without the lines of corrugated. The Base Wrap may be printed in line for up to 8 colors, and can be used for indoor displays. It is water resistant to avoid crumbling.
CATEGORY: Wood Displays
DISPLAY PRODUCER: Display Technologies
111-01 14th Avenue, College Point, NY 11356
The Clif Bar Floorstand is a moveable display which merchandises three facings wide of nutrition bars boxes. The display is constructed of seven wire shelves fastened to wood frame side panels, with changeable 4-color process silkscreen side and header graphics. The shelves are in a fixed position, with the top three shelves angled for better visibility of product. The display measures 21 ½"W 12 ½"D 64"H and is shipped assembled directly to the retailer.
CATEGORY: Special Event Programs
DISPLAY PRODUCER: Flair Communications Agency Inc.
214 West Erie Street, Chicago, IL 60610
KOOL, from Brown & Williamson, featured the KOOL MIXX 2000 DJ Competition in ten markets. This is a national competition for up and coming DJ's, who entered in an open mic atmosphere showcasing their mixing abilities. Four preliminary events were held at bars and clubs in each market of the competition, with winners moving on to the final event in their market. The champion for each market received $2,000 and clothes from Lifted Gear, A DJ -inspired clothing line. At each event, KOOL was distributed to smokers 21 and older. Over 22,000 consumers attended 50 events.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Kell Specialty
421 Palmer St., Chippewa Falls, WI 54729
The Batista’s Baker display was created to help promote a new line of bread sticks and dipping sauces. The unit is designed to hold various sized packages by using a common tray size which also helps keep production costs down. Fiber tubes are used to help support the weight. Shelves are two color direct to print flexo on corrugated and the fiber poles are also printed to match the display.
CATEGORY: Inflatables
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY 10577
This inflatable blimp was used by Coca Cola for the SuperBowl promotion in conjunction with Kraft Foods. The multi-branded football shaped blimp is 44" and provides an advertising message in a unique and fun way.
CATEGORY: Shelf Systems
DISPLAY PRODUCER: Trion Industries Inc.
297 Laird Street, Wilkes-Barre, PA 18702
Optishelf is a pull-out shelf system that slides forward for instant restocking allowing drastic reduction of the space required between each level. Squeezing out the unproductive “air” adds extra shelves of profitable product. Retailers can increase facings and sales by reducing the wasted space between shelves with this extendable shelf design.
CATEGORY: Stock Displays
DISPLAY PRODUCER: NYSCO Products LLC
2350 Lafayette Avenue, Bronx, NY 10473
Celestial Seasonings needed a high volume, modestly priced stock shelf merchandiser to introduce its new ready-to-drink beverages. NYSCO’s five shelf SAS-6 display with striking graphics, holds 175 bottles and was in stores a month after the order was placed.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Phoenix Display/International Paper
33 Phoenix Drive, Thorofare, NJ 08086
Kellogg’s Back To School Merchandiser was designed for supermarkets and groceries to position Kellogg's single serve and pantry products as back to school necessities. The die-cut, direct printed 200# B flute constructed unit stands out from the many back to school displays with its unique design. The unit appears to be constructed of larger than life pencils and books. The modular unit can be combined with other displays to create a larger merchandiser.
CATEGORY: Cross Merchandising
DISPLAY PRODUCER: Trion Industries Inc.
297 Laird Street, Wilkes-Barre, PA 18702
This new Double-sided Strip Merchandiser allows product to be hung on both sides, facing traffic up and down the aisle. It is available with an offset hook designed for pallet rack mount, or a nylon tie for universal mount anywhere. Durable powder-coated steel construction provides long life in tough environments and supports the heaviest products. The strip is almost 30 inches in length and offers a total of 19 product hanging stations.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Triangle Display Group
601 East Erie Avenue, Philadelphia, PA 19134
The BDF Sheer Body Spray Wing/Floorstand was well received at retail due to its versatility, product testing feature and product information via brochures. The product graphics tie in with the display graphics. The unit may be displayed as a floorstand with lug-on riser, as a floorstand without the lug-on riser, as a powerwing with the lug-on riser or as a powerwing without the riser. This format ensures acceptance by most retail chains and also maintains a manageable cost for the client.
CATEGORY: Inflatables
DISPLAY PRODUCER: Alvimar Manufacturing Co., Inc.
51-02 21st Street, Long Island City, NY 11101-5875
This is an All Star inflatable replica of a popular all terrain 4 wheel drive vehicle. This inflatable has the flexibility to be used in any location in the store, either hanging or positioned on a flat surface. The promotion featured athletic skilled driving on rugged dirt terrain, with an outdoor theme, with the drivers having a cool beverage at the end of the day. The inflatable is 48"L x 36"W x 34"H.
CATEGORY: Stock Displays
DISPLAY PRODUCER: Art-Phyl Creations
P.O. Box 5457, Hialeah, FL 33017
This line of “custom” stock displays may be configured as stationary or spinner racks for peghook items, tray and bin items, garment, literature of just about any product. Components include injection molded hubs, panels, trays and bins, bases, sign holders and header cards plus a wide variety of wire and plastic display hooks. Orders are packed out for fast delivery with header cards and instructions included.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Phoenix Display/International Paper
33 Phoenix Drive, Thorofare, NJ 08086
The Dilbert 12 Hour Relief Zone Display is an attention-grabbing unit that merchandises the whole family of Schering-Plough products, cross promoted, to convince consumers to stock up for the cold and flu season. The display helps achieve valuable secondary, off-shelf placement for this family of products. The display is created using die-cut, 4-color, litho-B-flute. A gravity feed mechanism is located on top of a graphically rendered sink to add a fun, cartoon-like element to the promotion.
CATEGORY: Stock Displays
DISPLAY PRODUCER: Alpak Manufacturing Corp.
181 Boyd Street, P.O. Box 339, Montgomery, NY 12549
Fat Tuesday needed a custom-printed stock display. When no existing displays satisfied the requirements, Alpak “re-sized” its SD101 Tri-level display with spectacular results. 1-color, 2-color base trays, 4-color header. Trays and bases were reinforced, individually packed and shipped.
CATEGORY: Signage
DISPLAY PRODUCER: MoldRite Products, Inc.
N29 W22870 Marjean Lane, Waukesha, WI 53186-1016
This 3-D Large Mouth Bass sign was designed to support and reinforce the BUSCH brand presence, image and visibility and to increase sales in the market place. This piece was developed and tied in with other POS items supporting the BUSCH brand presence in hunting and fishing. The fully dimensional Large Mouth Bass, driftwood and BUSCH copy is molded in rigid polyurethane foam.
CATEGORY: Light Boxes
DISPLAY PRODUCER: The Neon Source
3428 Pickwick Street, San Diego, CA 92102
This Super Slim Light Box is less than 2" thick. Through the use of multiple cold cathode tubes (neon), and a computer generated dot matrix phosphor pattern printed on optical acrylic, the state of the art light box is created. This light box offers the brightest most universal light output currently on the market at its cost.
CATEGORY: Wood Displays
DISPLAY PRODUCER: Coastal Woodworks
P.O. Box 137, Nobleboro, ME 04555
This display for Nantucket Nectors was engineered to hold and show over 200 bottles of the product. It features a colorful header for brand recognition. The five shelf unit shows off the product while providing support for the bottles.
CATEGORY: Wire Displays
DISPLAY PRODUCER: Paul Flum Ideas
11100 Linpage Place, St. Louis, MO 63132
This horizontal can roller, a 180º horizontal spacemaker, allows for an additional shelf of product without disturbing the vertical space of the current set. The cans are merchandised on their sides in this display.
CATEGORY: Sweepstakes/Contests Programs
PROGRAM PRODUCER: Flair Communications Agency., Inc.
214 West Erie Street, Chicago, IL 60610
Healthy Choice, a $1 billion dollar brand, required a totally integrated Mega Event. A campaign was developed around the “Feel Good Food” ad campaign as well as the Healthy Choice consumer’s active lifestyle, with travel being a favorite activity. The Healthy Choice “Feel Good To Go” promotion integrated two consumer sweepstakes: multiple account specific sweepstakes and an instant win game. The consumer sweepstakes consisted of winning one million airline miles via an internet scratch and win game. Over 700,000 consumers entered the million-mile sweepstakes. The trade offered a variety of travel and health prizes via loyalty cards and tear pads. The instant win game appeared on over 35 million packages with over 65 million airline miles inserted.
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