Stewart’s Display Gains Aisle Visibility
Stewart’s Beverage Inc. wanted to place its premier “Original Root Beer” and other popular flavors, into a featured position in the retail environment. The introduction of this Fountain Classic Display transforms a standard five shelf rack into an Old Fashioned Soda Shoppe Center.
The display features a custom awning header and a striped skirt, enhancing its quaintness.
Distributors all over North America have been able to place these highly noticeable displays in stores, giving Stewart’s Beverage valuable in the aisle visibility.
The Stewart’s Fountain Classics Display was designed and produced by NYSCO Products LLC, a p.o.p. firm located in the Bronx, NY.
Amstel Light POS Materials Support Summer Promotion
Amstel Light has launched the Amstel Light Beach Patrol, which is hitting the shores with a variety of giveaways for consumers to enjoy throughout the summer. The Amstel Light Beach Patrol, a team of young men and women with plenty of Amstel Light in hand, will spread the excitement of summer by taking digital photos of consumers that will be developed on site.
Amstel Light is integrating point-of-sale materials and three branded self-liquidating offers this summer. Consumers can purchase Weber grills, Hobie Bodyboards and branded flip-flops as part of the promotion.
Yuri Schwalbe, Amstel Light’s Marketing Director at Heineken USA, said, “We are fired up to be offering our customers such a wide range of activities and products, which I am sure will make this summer a memorable one.”
Shelf Display Dispenses Rembrandt 3-in-1
Den-Mat Corp. has introduced Rembrandt 3-in-1, which combines a fluoride toothpaste, bleaching gel and whitening rinse to not only whiten teeth but provide superior overall oral care.
Rembrandt 3-in-1 provides significant tooth bleaching results with just regular brushings. Rembrandt’s patented Citroxain ingredient, derived from a papaya enzyme, works to not only remove stains, but to actually whiten the color of teeth.
“We wanted to offer an oral care product that really does it all,” said Dr. Robert Ibsen, President and Founder of Rembrandt Oral Care Products. “This is not just a tooth whitening product, but a superior oral care product that also happens to whiten teeth.”
A unique vacuum formed shelf display stimulates consumer interest and trial at retail.
Counter Display Promotes Pepsi’s AMP Energy Drink
This single serve counter display was designed to promote Pepsi's latest product launch, AMP Energy Drink.
The display was designed to convey the hip and energetic youth image of the brand. The tray’s unique shape, which repeats the amorphic “A” on the can, also conveys the hip, young image of the product. Display placement varied from traditional convenience store locations to trendier nightlife locales.
The display is a vacuum formed "metallic" styrene tray with a laminated tag stock sign and a wire sign holder. It is very compact, requires no set-up and is well suited for the varied locations it would be used. As a single-serve tray, the display is extremely shopable. As a product glorifier or C-store single serve, the unit successfully reinforces product branding.
The AMP Single Serve Countertop Display was produced by The Display Connection, Inc. located in Moonachie, New Jersey.
Snapple’s Venom Featured In Custom ‘Suction’ Display
To maximize awareness for its new Venom energy supplement drink, Snapple is using a custom Suction Cup Merchandiser for display on cold vault doors in convenience stores.
The Snapple Venom Suction Cup Merchandiser displays seven 8.4-ounce Venom cans. The display’s highlights include two bold, eye-catching designs-a figure of a snakehead biting into a Venom can, which doubles as a can holder and an oval-shaped sign featuring the “Venom” logo. The display was designed in a staggered, step-up configuration of six individual platforms.
This Snapple display was created by Display Technologies, based in College Point, NY.
Convenience Store FREEosks Provide Internet Access
Kiosk Information Systems (KIS), Broomfield, CO, has contracted with Boston, MA-based FREEosk, Inc., to manufacture kiosks that provide convenience store customers with free e-mail and Internet access to web sites supplying travel and movie information.
FREEosk selected KIS KW-612 WebStop, which can be easily integrated into convenience stores. The configuration allows users to sit down at the kiosk to access the Internet or use the Web telephone. A video screen at the top of the unit advertises convenience store products. The KW-612 also features a cash acceptor and credit card reader.
“Internet services are becoming more prevalent,” said Jeffrey Wootan, Exec.V.P., FREEosk. “KIS has made it possible for FREEosk to develop a product that allows stores to meet their customers convenience expectations.”
Vitamin World Uses Permanent Floor Display
Vitamin World is using this permanent floor display in its stores to promote the sale of its Green Source multi-vitamins.
The completely versatile merchandiser features perforated metal shelves that can be adjusted to accommodate other featured products. An acrylic header and side panels allow easy access for interchangeable graphics while casters add mobility for key placement per location.
The Vitamin World Permanent Floor Display was produced by The Display Link, a point-of-purchase display firm based in Babylon, NY.
Frito-Lay Launches Line Of Snacks For Hispanic
Frito-Lay has launched a line of snacks targeted at Hispanics, the fastest growing ethnic group in the U.S.
The snacks include: Sabritas Adobadas, tomato and chile potato chips; Sabritones, puffed wheat snacks with chile and lime seasonings; Churrumais, fried corn strips with chile and lime seasonings; Crujitos, queso and chile flavor puffed corn twists; Doritos Ranchero, tortilla chips; Lay’s Limon, potato chips; Fritos Sabrositas, lime and chile corn chips; Doritos Salsa Verde, tortilla chips; Cheetos Flamin’ Hot, cheese-flavored snacks; and El Isleno Plantains.
“This product lineup offers great tasting snacks with unique flavors and textures that are both appealing and familiar to Hispanic consumers,” said Rebecca Johnson, Frito-Lay’s V.P., Marketing.
These new products have been displayed in strategic positions within the store and in the snack aisle.
Rainier Beer Launches Ragtop Sweepstakes
Pabst Brewing Company has launched the Rainier Beer’s RagTop Sweepstakes featuring traffic-stopping displays promoting the grand prize of a 1969 customized ragtop Cadillac DeVille.
Off-premise point-of-sale materials supporting this summer promotion include case card displays with take-one entry cards and on-premise features neon signage, a tap handle, metal tacker and coasters.
Display Highlights ‘Get Outside With Bass’ Promotion
Aiming to strengthen its presence in bars and taverns across the U.S., Bass Beer created a temporary back bar display, which highlights Bass’ promotion, “Get Outside With Bass.”
The display features a dissolve unit that switches between a glass of Bass Beer and an action shot of a mountain bicyclist whizzing by. Each unit is 13" high and features a life-size Bass Beer bottle next to the dissolve graphics.
Rapid Displays of Chicago, IL was responsible for the display development and production; Colangelo Synergy Marketing was responsible for the display artwork development.
First AVANZA Store Serves Growing Hispanic Market
Nash Finch, a national food retailer and distributor based in Minnesota, announced the grand opening of specialized food stores to serve the growing Hispanic marketplace. The first store, in Denver, Colorado, carries an array of products and services long sought by the Hispanic shopper and never before offered on this scale by a national chain.
Nash Finch selected Denver for its first store based on the large concentration of Hispanic area residents. “The word AVANZA provides a short, easy-to-pronounce and memorable name that simply means ‘advance’,” said Ron Marshall, President and CEO of Nash Finch.
Supermarkets & America’s Ethnic Marketst
Supermarkets are increasingly tapping into the growing potential of America’s ethnic grocery shoppers, according to a study commissioned by the Coca-Cola Retailing Research Council. Recognizing the increasing significance of ethnic populations, many supermarkets are implementing targeted marketing and merchandising strategies for reaching African American, Hispanic and Asian American consumers, who now represent one-third of the country’s population. The report, entitled “Grow With America: Best Practices In Ethnic Merchandising,” spotlights specific practices that supermarkets have successfully adopted.
Customized product assortment and merchandising strategies-Retailers that cater to the taste profiles of targeted ethnic grocery shoppers have experienced tremendous success in gaining the patronage of the local community. Creating a store atmosphere that connects to the targeted community-Retailers who have established a store culture through in-language communications, in-language signage, relevant community outreach, and appropriate community relations strategies have gained the loyalty of ethnic grocery shoppers. Diverse staffing strategies-Cultivating a diversity philosophy and the recruitment of a diverse staff that reflects the surrounding community has been an effective approach used by many supermarkets.
This study was produced by Cultural Access Group, Los Angeles, CA and About Marketing Solutions, Burbank, CA.
Ad Recall Rate Hits 40% For In-Store Adst
Consumers recall the presence of in-store advertising at the rate of 40%, according to new data issued by Point-Of-Purchase Advertising International (POPAI).
Other findings include: Consumers recalled in-store advertising for an average of 29% of all products purchased, with carbonated beverages, cigarettes and coffee enjoying the highest rates. 79% of respondents said that in-store ads provide “helpful” information; 59% indicated that they appreciate the degree to which in-store ads educate about product benefits. 79% believe their store has the right amount of in-store advertising; an additional 10% say they want more in-store advertising. 69% indicated that window ads caught their attention and 43% of ads were found either at the aisle or cooler; 38% were seen outside.
Economic Uncertainty Drives Down Coupon Distribution And Redemption
Economic uncertainty and unanticipated events in 2001 caused consumer packaged goods marketers, consumers and retailers to rethink their use of coupons, according to CMS, a provider of promotional management solutions.
As compared to 2000, there was an 8.1% decrease in advertising spending and a 2.1% decrease in the number of coupons distributed to 333 billion coupons.
Marketers moved away from targeted coupon offers, possibly in an attempt to stretch their dollars while still reaching a mass audience. One result of this shift was a decrease in overall coupon redemption. The average face value increased slightly to $0.77, keeping pace with the Consumer Price Index. However, the percentage of coupons requiring multiple purchases increased to 26%. The average expiration period was reduced by 8.8% to 3.1 months. Consumers responded by using fewer coupons, and overall redemption volume fell 11.3% to 3.9 billion coupons.
Supermarkets & America’s Ethnic Markets
Supermarkets are increasingly tapping into the growing potential of America’s ethnic grocery shoppers, according to a study commissioned by the Coca-Cola Retailing Research Council. Recognizing the increasing significance of ethnic populations, many supermarkets are implementing targeted marketing and merchandising strategies for reaching African American, Hispanic and Asian American consumers, who now represent one-third of the country’s population. The report, entitled “Grow With America: Best Practices In Ethnic Merchandising,” spotlights specific practices that supermarkets have successfully adopted.
Customized product assortment and merchandising strategies-Retailers that cater to the taste profiles of targeted ethnic grocery shoppers have experienced tremendous success in gaining the patronage of the local community. Creating a store atmosphere that connects to the targeted community-Retailers who have established a store culture through in-language communications, in-language signage, relevant community outreach, and appropriate community relations strategies have gained the loyalty of ethnic grocery shoppers. Diverse staffing strategies-Cultivating a diversity philosophy and the recruitment of a diverse staff that reflects the surrounding community has been an effective approach used by many supermarkets.
This study was produced by Cultural Access Group, Los Angeles, CA and About Marketing Solutions, Burbank, CA.
Dr Pepper Launches Red Fusion
Red Fusion is the first new flavor addition to the Dr Pepper line-up in its 117-year history. It will sport an alluring red color and a variety of fruit flavors. “While we looked at different flavor profiles, Red Fusion consistently ranked at the top with a diverse audience,” said Cindi Clark, Dr Pepper Sr. V.P., Marketing.
Marketing support includes p.o.s. materials, cold drink programs and sampling.
ComfortCare Introduced For Painful Discomforts
Med Gen Inc. is introducing ComfortCare elastic compression supports with magnets, for painful discomforts associated with everyday strain and repetitive action activities.
The ComfortCare line includes six support products including back, knee, ankle, wrist, elbow and feet.
Axe Male Deodorant Comes To North America
Unilever is introducing the world’s No. 1 male deodorant brand, Axe deodorant body spray, to North America, targeting the $7.7 billion male grooming segment. Axe is a deodorant spray that is used by young men all over their bodies to keep them smelling great. There are six masculine fragrance varieties.
“Young men are spending more money and time on their appearance than ever before and this trend is expected to increase,” said Alan Jope, COO of Unilever Home & Personal Care NA.
Hershey’s Portable Snacks Are Introduced
ConAgra Foods has introduced Hershey’s Portable Pudding in refrigerated single-serve tubes. Through a licensing agreement with Hershey Foods, ConAgra is entering the refrigerated tube-snacks category.
“We’ve packaged the famous Hershey’s chocolate taste in fun, easy-to-eat tubes for a totally new sweet snack and dessert alternative,” said Charlene Lee, Brand Manager at ConAgra Foods.
Jack Daniel’s Hard Cola Is Launched
Brown-Forman and Miller Brewing are introducing a flavored malt beverage called Jack Daniel’s Original Hard Cola, a refreshing, malt beverage made with natural flavors.
The companies believe the brand will have a year-round appeal as opposed to many of the seasonal-flavored brands in the category because of its unique positioning and the Jack Daniel’s name.
USA Detergent Introduces Wash’N Go Singles
USA Detergents is launching Wash’N Go Singles, a convenient alternative to lugging heavy bottles of laundry detergent and fabric softener to the laundromat. Wash’N Go Singles are pre-measured cups containing 3.2 oz. of Xtra laundry detergent or Nice’n Fluffy fabric softener, making them ideal for the busy-lifestyles of Americans on the go.
Wash’N Go Singles are available at mass merchants, drug and convenience stores and college campus stores.
Diageo Introduces Captain Morgan Gold
Diageo has introduced Captain Morgan Gold, a ready-to-drink premium malt beverage inspired by the Captain Morgan Original Spiced Rum brand. Captain Morgan Gold is supported with a $65 million marketing campaign.
Paul Clinton, CEO, Diageo NA. “The RTD format allows us to bring our premium brands to adults in a package that fits their lifestyle.”
Colgate Introduces Simply White
Colgate-Palmolive Company has launched an at-home teeth whitening product called Colgate Simply White.
Colgate Simply White clear whitening gel is easy to use, clinically proven to deliver whiter teeth and affordably priced at $14.99.
New Soy7 Pasta Offers Heart-Healthy Soy
Archer Daniels Midland Co. introduces Soy7 Pasta, which lets pasta lovers savor their favorite Italian dishes while getting the heart-healthy benefits of soy protein.
“As part of our commitment to helping Americans lead a heart-healthy lifestyle through our NutriSoy soy protein branding program, we are excited to announce the addition of Soy7 Pasta to the NutriSoy family of products,” said Tony DeLio, V.P., Marketing. Soy7 Pasta is available in six varieties.
Dr Pepper Launches Red Fusion
Red Fusion is the first new flavor addition to the Dr Pepper line-up in its 117-year history. It will sport an alluring red color and a variety of fruit flavors. “While we looked at different flavor profiles, Red Fusion consistently ranked at the top with a diverse audience,” said Cindi Clark, Dr Pepper Sr. V.P., Marketing.
Marketing support includes p.o.s. materials, cold drink programs and sampling.
Heinz Introduces Easy Squeeze Ketchup
Heinz debuts Easy Squeeze, an upside down squeezable container offering consumers quicker access to their ketchup. “Our 'No Wait…No Mess” easy-dispensing bottle means America’s favorite ketchup comes out more quickly than ever” said Casey Keller, Managing Director, Ketchup, Condiments & Sauces at Heinz.
Position small fast-selling products, condiments or implements directly in view at the shelf edge with this cross marketing tray for wire mat shelves in freezer and cooler environments from Trion Industries, Inc. The new Shelf Edge Cross Merchandising tray is 1 ½" wide by 1 ½" high and available as short single bins or in shelf-spanning widths. The tray may be faced with an option plain paper labeling strip across the front, and can be extruded in colors for custom applications. For free samples of the Shelf Edge Cross Merchandising Tray, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702; (Tel) 1-800-444-4665, 570-824-1000, (Web site) www.trionind.com.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Archbold Container Corp.
800 West Barre Road, Archbold, Ohio 43502
This floor display with Header and Base was created for introduction of new packaging for IAM's Healthy Extra's Dog Biscuits. The display promotion will run in Latin and South America. The tray, shelves and base are direct print. The Header is labeled.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Rapid Displays
4300 W. 47th Street, Chicago, IL 60632-4476
The Mountain Dew Vortex Lighted Cooler Door Display was designed using eye-catching bright yellow LEDs to grab the attention of young target consumers to help increase impulse sales. The display also introduced the new Mountain Dew Vortex graphics, featuring ten superbright yellow sequencing LEDs.
CATEGORY: Expandable Shelf Management Systems
DISPLAY PRODUCER: Trion Industries, Inc.
297 Laird Street, Wilkes-Barre, PA 18702
This wire tray systems offers a low cost alternative to expensive plastic trays. The system accommodates almost any style and size package and easily adjusts from 5" to 12" wide. It is designed for use on standard shelf, wire shelf or as a table top display and may be also be used in freezers and coolers. It is an economical, adjustable stock system and allows easy customization. It is available in colors and can be ordered as stand-alone single-facing units, pre-assembled multiple interlocking units or as components.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Meridian Display & Merchandising
162 York Avenue, E., St. Paul, MN 55117
This 4 color Tire Display features the new Kumho high performance tires. The display has 4 interchangeable litho header cards and assembles in minutes. The overall display dimensions are 23 ¾" W x 28" Lx 61 ¾" high. It offers a small footprint of only 23 ¾" W x 28" L.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Triangle Display Group
601 E. Erie Avenue, Philadelphia, PA 19134
The Ocean Spray Craisins Display was a trial display built in order to secure placement in 1/3 of U.S. retail grocery outlets. Each display holds 240 1 oz. Sample pouches, allowing for a potential delivery of 2,400,000 samples. The objective was to generate awareness and trial of the two new flavors of Ocean Spray Craisins®. The display showcased two new products and generated awareness for the new products.
CATEGORY: Stock Displays
DISPLAY PRODUCER: NYSCO Products LLC
2350 Lafayette Avenue, Bronx, NY 10473
The Snapple Beverage Group requested a premium looking free standing floor display to introduce its new premium water. The Snapple Elements Premium Water Rack was created by molding shelves in transparent colbalt-blue plastic and supporting them with water-clear extruded tubes. Brand identity was achieved by using an embossed and hot-stamped "Elements" logo on each shelf and a colorful two-sided header on a clear pole. The consumer can shop this display from all sides and it attracted to it by its unique shape and striking color scheme.
CATEGORY: Stock Displays
DISPLAY PRODUCER: Art-Phyl Creations
16250 NW 48th Avenue, Miami, FL 33014
Art-Phyl Creations manufactures a wide range of stock displays. Using their stock modular components a counter or floor display may be configured to meet nearly any need, from literature to product displays, including revolving hubs, panels, trays, bins. etc. One to a thousand pieces may be ordered with quantity prices starting with as few as 25 units. A free 72 page color catalog is available.
CATEGORY: Shelf Management Systems
DISPLAY PRODUCER: Trion Industries, Inc.
297 Laird Street, Wilkes-Barre, PA 18702
This new wire tray system provides versatility and is available in units that hang from pegboard or slatwall display surfaces. It is available as single units or multiple interlocking ganged units. The system accommodates almost any style and size packaging and easily adjusts from 5" to 12" wide. It is a low cost easily-adjustable alternative to expensive plastic trays and is well suited to merchandising CD's electronic game cartridges, or cross-merchandising product in support of hook displayed items. The open design sheds dust and dirt and is available in colors.
CATEGORY: Inflatables
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY 10577
Sterling's Patented Inflatable Chair created for 7UP, features stereo speakers built-in. The inflatable 7 Up Chair was used in a promotion for the Grammy Awards.
CATEGORY: Scan Hooks
DISPLAY PRODUCER: Art-Phyl Creations
16250 NW 48th Avenue, Miami, FL 33014
A new all plastic scan hook is available for both pegboard and slatwall. The new hooks are glass filled, giving them three times the tensile strength of other plastic hooks. Items as heavy as D cell batteries can be displayed on these hooks with out them bending or breaking. The new Kwik-Flip Silver Series is designed with APC's patented self locking feature which automatically locks the hooks into the board. A free 72 page color catalog is available.
CATEGORY: Plastic Displays
DISPLAY PRODUCER: M.I. Plastics, LLC, Div. Of Merchandising Inventives
1665 South Waukegan Road, Waukegan, IL 60085
A brand marketer of dietary supplements required a counter display for convenience stores to sell its products which are packaged three distinct ways, blister carded, single packets and in bottles. This three tier counter display was developed consisting of a clear acrylic case with fluorescent acrylic header and doors. The top section (header) has holes for seven peg hooks for carded product; the middle section is a 14 compartment tray for single packets and the bottom of the display is a back loading case with two shelves to hold bottles. All displays are securely packaged to minimize damage during shipping.
CATEGORY: Inflatables
DISPLAY PRODUCER: Alvimar Manufacturing Co.
51-02 21st Street, Long Island City, NY 11101-5875.
Radio Control Inflatable Racing Cars are offered available with logos. The cars are 25" long with true driving action. Custom designs are available using authentic team colors for instant recognition. Low minimum orders. The inflatable offers fun for all ages. The transmitter uses one 9 volt battery and the vehicle uses four AA batteries.
CATEGORY: Base Wrap
DISPLAY PRODUCER: Proprint Services Inc.
5621 Finch Avenue East, Ste., 5, Toronto, Ontario, Canada M1B 2T9
This unique piece for Aquarian was printed two sided and die cut with a perfect 10 pt. Stock. It was printed and die cut in line, one pass, full four color process with a UV coating on both sides. The basewrap was 12" in height with a 24" repeat and length of 25' for a quantity run of 3,100 rolls. Two other versions were printed one sided as well; 5,100 rolls of one and 1,000 rolls of another.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Alpak Manufacturing Corp.
181 Boyd Street, P.O. Box 339, Montgomery, NY 12549
Alpak created a “Resizable” version of its SD101 Tri-level Display to provide a custom-fit, custom printed 3-tray waterfall-style floor stand to promote “Fat Tuesday” Margarita Mix. The header is 4-color process plus varnish. Trays are 2-color, purple and yellow and the base is solid yellow. The display is packed KD in mailers.
CATEGORY: Ceiling Breakthrough Cross Promotion
DISPLAY PRODUCER: Proprint Services Inc.
5621 Finch Avenue East, Ste., 5, Toronto, Ontario, Canada M1B 2T9
This is an innovative marketing instore p.o.p piece called a Ceiling Breakthrough. Floor space is at a premium and difficult to obtain in c-stores. This ceiling breakthrough may be viewed from either side to reinforce the breakthrough idea. This solid piece is popular with retailers as it promotes two top of the mind brands which helps to drive sales. This was one of several programs which included ceiling vinyl, wobblers, posters and sell sheets.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Oxford Innovations, Division of Tim-Bar Corp.
201 South College Avenue, P.O. Box 189, New Oxford, PA 17350-0189
This Hershel the cow standee is utilized by Hershey Foods to promote sales of Hershey's syrup at retail. Increased unit sales is a primary goal for this standee display. The standee was structurally created and manufactured.
CATEGORY: Sign Programs
DISPLAY PRODUCER: E-B Display Co., Inc.
1369 Sanders Avenue, P.O. Box 650, Massillon, OH 44647
The Swisher Sweets Giants Sign Program was designed to provide a strong P.O.P. campaign to promote the launch of a new oversized cigar. The signs were placed in the continental United States at all locations carrying the new Swisher Sweets Giants Product.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: E-B Display Co., Inc.
1369 Sanders Avenue, P.O. Box 650, Massillon, OH 44647
This Power Bar Sports retail Premier Rack was designed to house the entire line of Power Bar product which could be used in upper end specialty fitness stores and strongly reflected reinforced brand positioning.
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