Corona Conducts “Verano al Ritmo de Corona” Promo.
The Gambrinus Co. is conducting a “Verano al Ritmo de Corona” (Summer to the Rhythm of Corona) Hispanic-market promotion, featuring Latin talent Roselyn Sánchez.
The promotion includes a consumer sweepstakes to win an all-expenses-paid trip to a televised Latin music concert hosted by Roselyn Sánchez in Miami in September.
A full line-up of on-and of-premise POS supporting the “Verano al Ritmo de Corona” promotion will feature Sánchez.
“Verano al Ritmo de Corona is all about the unique vibrancy of the brand, the #1 import beer in the U.S.,” said Don Mann, Marketing General Manager, The Gambrinus Co. “The integrated marketing campaign hits a number of hot buttons for young Hispanics - star power, leading-edge events, exciting music and dance, and a huge concert in a major Hispanic market."
Pete’s Displays Wicked Summer Brew
Pete’s Wicked Summer Brew is a refreshing lager with a hint of lemon.
The bold red-and-white stripes on the package along with the roguish baseball character set this beer apart. Pete’s Wicked Summer Brew has a full line-up of P.O.S. materials including counter cards, banners, table-tents and foam-board tackers.
A crowd-pleasing stand-up will be used to merchandise off-premise displays or on-premise accounts.
“Consumers look forward to the return of Summer Brew year after year,” said Jennifer Shannon, Assistant Brand Manager. “Pete’s Summer Brew has grown to become a favorite seasonal among craft beer drinkers.”
Tsingtao Beer Features Unique Gong Display
Tsingtao Beer wanted to promote Tsingtao, China’s number one beer by highlighting authentic Asian architecture and style at the point-of-sale.
This display is 80# four color litho printed and mounted to 55pt. Chipboard. It has black wrapped fiber poles and features an authentic metal gong with mallet.
This display was created by Rapid Displays, a Chicago, IL-headquartered point-of-purchase display firm.
Zima Promotion Offers Consumers A Free CD
Coors Brewing’s Zima has partnered with “Complex,” a new young men’s bi-monthly lifestyle magazine for a summer promotion. Complex is producing a full length CD with urban appeal that will be made available as a Gift with Purchase to be distributed through Zima’s website. The CD features artists in the hip-hop arena. Consumers who purchase Zima will receive a code within the product packaging that allows them to redeem their CD by entering the code on Zima.com.
Additionally, Complex is creating a custom publication/guide for Zima titled, “Start Your Night Right,” which will be distributed nationally through Zima retailers. It will be free to Zima purchasers and will feature articles on musical artists, style and nightlife.
“Zima came to Complex because the magazine delivers male consumers who will help drive their business at retail,” says Rob Weinstein, Marketing Director, Complex Media.
A one page Zima ad in Complex highlights the promotion. Additionally, there will be listening stations set-up in grocery chains and convenience stores so the CD can be sampled.
Jacob’s Creek Runs Off-Premise Summer Promo
Pernod-Ricard’s Jacob’s Creek Australlian wines is continuing to reinforce the marriage between its wine and barbeque with its latest off-premise promotion, “Get Outback to Enjoy the Taste of Australia.”
The promotion offers consumers the chance to purchase a Char-Broil Grill through a limited-time mail-in offer.
The program provides retailers with single and double width case cards, pocket brochures, a Char-Broil Smoker display, IRC coupons on charcoal and IRC coupons on chicken, beef and seafood.
Arbor Mist Runs “Deck Party” Summer Promo
Arbor Mist is conducting a “Deck Party” summer promotion, highlighting its new creamy wine blender drink, Arbor Mist Wine Blenders. Arbor Mist Wine Blenders are the first blender drinks made with wine.
Available in three fruit flavors including strawberry, blackberry, and peach, Arbor Mist Wine Blenders combine the great taste of fruit and wine in a pre-mixed alcoholic blender drink.
Arbor Mist Wine Blenders are sold in 1.5-liter frosted bottles, and combine colorful labels with classic black capsules. Each bottle makes 16 servings of 10-ounce drinks.
After adding ice and following the easy recipe on the bottle, the finished blender drink has the same six-percent alcohol level as Arbor Mist wine with fruit.
Displays Help To Launch Mentos NewCharge Gum
Perfetti Van Melle has introduced Mentos NewCharge Gum, a microgum that creates a new segment in the breath freshener category by allowing consumers to choose how much breath freshening they want from their gum. With NewCharge Gum, the consumer simply chooses 1-5 pieces to meet their needs and tastes for fresh breath. When they need more freshness, they simply add one more piece of the microgum.
“We developed NewCharge Gum to be the first product that meets all consumer needs in the breath freshening segment,” said Bob Howard, V.P., Marketing, Perfetti Van Melle.”
Mentos NewCharge Gum comes in a 45-piece flip-top box package. It will be offered in two flavors - Fresh Charge and Cool Charge.
An integrated consumer marketing program, including dramatic displays to gain attention for the new product category in-store, support the new product.
Hershey Develops First Kisses Permanent Display
Hershey Foods Corp. has introduced a new flavor to the Limited Edition Kisses collection: Extra Creamy Kisses with Toffee & Almonds.
“The public’s appetite for new flavors of Hershey’s Kisses chocolates continues to grow,” said Don Gates, Director, Kisses Franchise at Hershey Foods.
The Limited Edition Kisses will be available in 9.2-ounce and 12-ounce bags.
In-store support includes Hershey’s Kisses Limited Edition Displays and other point of sale materials.
The display shown is the first-ever Kisses branded permanent display vehicle. It is equipped with wheels to be easily moved by retailers to different areas of the store for special promotions.
Coca-Cola Has Launched Summer Thrills Promotion
Coca-Cola has launched a “Bring On Summer Thrills” promotion, targeted at teens, to promote its Coke and Sprite products.
Numerous regional promotions around the country will offer free trips and discounted admissions to local amusement and water parks. A national under-the-cap game offers special prizes.
The promotion will be supported with media and point-of-purchase advertising, including special rack cards.
Snapple Conducts “Yard Sale” Promo
Snapple has launched a Snapple Summer 2003 “Yard Sale” promotion.
Designed to encourage fans to drink Snapple, collect caps, and visit Snapple.com, the promotion enables consumers to “buy” limited amounts of exclusive items at the asking price or negotiate the best deal -- just like an authentic yard sale.
Instead of using dollars, consumers use special Yard Sale bottle caps as currency. Over 300 million bottles of Snapple will be flagged for the promotion.
Innovative point of sale materials make the promotion come to life at retail with “Yard Sale” signs, cooler boxes with custom "Yard Sale" booklets, special “Yard Sale” base wraps and rack clips that can be attached to just about anything.
The campaign, which targets 18-24-year-olds, was developed for Snapple by Deutsch New York.
Brach Develops Permanent Bulk Candy Display Bin
Brach wanted to develop a versatile merchandising display that could be placed in supermarket produce departments.
This display, with its wood look, waterfall presentation and low profile design, is extremely versatile.
Both gravity and shelf bins are a unique design that rotate the candy to keep it fresh. The scoop and tong bins sit on a pull out shelf for easy reloading. The use of signage, logos, characters and brand cards make the display a recognizable branded vehicle. Over 1,300 pounds and 30 plus SKUs of candy are displayed in just 24 sq. ft. of floor space.
This display was created for Brach by AMD Industries, Inc., a Cicero, IL-based p.o.p. display firm.
Foreign Candy Displays Rips Near Slurpee Dispensers
The Foreign Candy Co. and 7-Eleven, Inc. have come together to introduce the Rips Slurpee Candy Straw.
The strawberry flavor provides an extra twist with all types of beverages. After the experience of using the straw is over you begin the new experience of eating the straw.
The Rips Slurpee Candy Straw is displayed near Slurpee Dispensers in 7-Elevens to help generate impulse purchases.
Fischer Beverages Promotes Moretti Birra
Fischer Beverage International, the specialty beer division of Heineken, has launched a campaign to promote Moretti Birra. The theme of the campaign is “Oh, for the love of Moretti!”
The campaign will be widely visible on- and off-premise across the country.
Fischer Beverage has appointed branding agency Smith & Jones, Troy, NY, as agency of record for Moretti Birra and six other European specialty beers, including Affligem, Hacker-Pschorr, Murphy’s Paulaner, and Wieckse Witte.
“Right now, these brands are a well-kept secret, greatly admired by beer aficionados,” said Mark Shipley, Principal of Smith & Jones. “Our goal is to make Fischer Beverages part of the American lexicon.”
Scott DeMartine, General Manager for Fischer Beverages, said, “Fischer has aggressive plans for our portfolio of international products in the U.S. market.”
Coca-Cola Featuring NASCAR Merchandiser
Coca-Cola Co. is using this merchandiser to highlight its relationship with NASCAR. The display simulates the front end of a Coca-Cola NASCAR race car, creating great stopping power that generates impulse purchases.
The display offers easy accessibility, and also provides interesting facts about NASCAR (one of America’s Leading TV Viewing Spectator Sports), including a list of drivers who are members of the Coca-Cola Racing Family.
The display is crafted with vacuum formed side and front bumpers, wheels and brackets featuring the unmistakable Coca-Cola red and white logo, a Coroplast Back, and windshield graphics. The unit sets-up easily in five minutes. The 7’ long, x 4’ wide, x 5’ tall display can be customized with the names and logos of individual retailers.
This display was created by Display Technologies, based in College Point, NY.
Kool Displays Free Pager Offer
Brown & Williamson Tobacco’s KOOL cigarette brand has teamed with PageMaster Corp. to present an exclusive opportunity for KOOL customers to get connected with alphanumeric paging services.
Consumers who purchase specially marked packs of KOOL will receive coupons they can redeem for their choice of either a $150 Motorola Talkabout T-900 2-Way or a $70 Motorola T-350 1-Way pager. Pager content channels include news, sports, weather, music and entertainment, information and updates.
“KOOL celebrates urban living,” said Ludo Cremers, V.P. for KOOL brand marketing. “The Motorola pager promotion fits into the lifestyle of KOOL consumers who want to be connected.”
The free Motorola pager offer will be supported by media advertising and point-of-sale materials.
141 Worldwide, New York, City, a division of Bates, developed the consumer communication materials for the KOOL/Motorola Pager Promotion.
DreamWorks Signs Promotional Partners For ‘Sinbad: Legend of the Seven Seas’
Baskin-Robbins, Burger King, General Mills, Hewlett Packard, M&M’S Brand, and Speedway SuperAmerica have signed up as promotional partners to tie in with DreamWorks’ “Sinbad: Legend of the Seven Seas.” The “Sinbad” promotional campaign will be prominently featured in over 50,000 retail locations this summer.
Burger King restaurants will offer a four-week kids meal program, featuring “Sinbad” collectible premiums. Baskin-Robbins is offering exclusive flavors and themed products such as the Deep Blue Menace Sundae and Sinbad’s Triple Punch Sherbet. The promotion will be supported with a national TV campaign and extensive in-store signage.
General Mills is featuring “Sinbad” on millions of packages of Big G Cereals, Totinos, and Pop Secret and is supporting the promotion with in-store p.o.s. materials. In theatres around the nation, M&M’S will support “Sinbad” with a value pack promotion.
Speedway SuperAmerica convenience stores will offer an exclusive “Sinbad” cup and will highlight the offer with in-store signage.
Pepsi Offers Consumers A Chance To ‘Play For A Billion’
Pepsi-Cola is offering consumers a chance to “Play for a Billion” live nationally on The WB TV Network. Pepsi has joined forces with AOL and The WB Network to produce a live TV show in which a contestant will have the chance to win $1 billion. The show guarantees a $1 million winner who will then have the chance to win $1 billion. There is a one in 1000 chance that the $1 billion will be awarded. The show, set to air in September, will be the culmination of Pepsi’s “Play for a Billion” summer promotion.
The 1,000 contestants on the show will be selected through the Pepsi “Play for a Billion” sweepstakes. TV advertising and point-of-purchase materials will support the promotion, which was created by TLP, Wilton, CT.
“We’re out to spark excitement with big ideas and big activities,” said Dave Burwick, Chief Marketing Officer of Pepsi-Cola N.A.
M&M’s Branded Vending Program Now Incorporates e-Port
Masterfoods USA is incorporating the e-Port cashless payment system from USA Technologies, Wayne, PA, into its M&M’S branded snackfood and ice cream vending machines.
“After installation of the e-Port into the M&M'S vending machines, there was an immediate increase in sales from credit card transactions,” said George Jensen, CEO, USA Technologies. “Credit and debit card sales now account for 15% to 20 % of total sales Additionally, we saw that the average credit card purchase amount was more than 50% higher than the average cash purchases.”
“We tested the e-Port for several months and quickly saw a significant uplift in snackfood and ice cream products through our vending machines,” said Kira Schneider, Sr. Vend Account Manager of Masterfoods USA.
Faded Glory & Frito Lay Team Up For Salsa Spirit Event
Faded Glory recently introduced its ladies’ Salsa Spirit Collection, featuring south-of-the-border style reflected in gypsy tops, crochet sweaters, and cotton shift dresses in a fiesta of colors such as tangelo, turquoise, and red. Special retail events supported the launch.
While Faded Glory spiced up the racks in the ladies’ apparel department, customers could sample salsa-related snacks from Frito-Lay while dancing in the aisles! Frito-Lay sampled Doritos Salsa Flavored Tortilla Chips and Tostitos Southwestern Salsa Party Bowls. Salsa music played and a selection of Latin music was offered in a display called “The Passion of Music, the Style of Salsa Spirit! ” Special in-store signage also supported the promotion.
America's Taste Buds Are Evolving
Supermarket Guru Phil Lempert reports that consumers are demanding bold flavors and convenient choices.
Lempert said the American food shopper is changing. The Latin population will grow at the rate of 30% a year and the Asian population will increase by 42% by the year 2010. The average American is discovering that ethnic cuisines are flavorful, inspiring leading brands to bring ethnic foods to the mainstream.
Lipton Sides have been extended to include Mexican Rice and Thai Sesame Noodles. Kraft Morelianas is a traditional cookie imported from Mexico.
Examples of products offering new convenience include New Skippy Squeez', peanut butter, in squeeze tube packaging, encouraging consumers to squeeze peanut butter directly onto bread, fruit or crackers.
FMI Releases “State of Food Retailing ”
Food retail sales grew 1.6% in 2002 according to the Food Marketing Institute (FMI), Washington, D.C. Two in 10 retailers reported declines, yet half posted gains of 3.4% or higher.
The prices for food-at-home increased only 1.3%, the lowest rate since 1992. Customer demand for value is behind a major change in shopping patterns: nearly one in five consumers (19%) now view a discount store or a supercenter as their primary store.
The report cites two major demographic trends that present growth opportunities: the graying population and an increasing multicultural America. The 65-and-older generation, will increase dramatically as the 70 million baby boomers begin turning 65 in 2011. The opportunities in the ethnic and minority markets are evident from the finding that African Americans and Hispanics spend more per week on groceries than the average, and Hispanics make twice as many trips, largely to meet their need for the freshest foods possible.
Food retailers continue to broaden their product line. Now common among food retailers are delis (97.2%) fresh, prepared takeout foods (93.1%), greeting cards (91%) floral departments (79.2%) In-store banks, (50.0%), and· In-store pharmacies, (48.6%).
The typical store remained at 44,000 sq. ft. in 2002, a plateau dating to 1999.
Americans Shaping Up With Healthy Food
Americans are making greater efforts to eat healthier as more than 3 in 4 (77%) state that eating right is important to them. A recent survey of 500 Americans conducted by InsightExpress, an online research firm, reveals that 60% of Americans are eating healthier today than a year ago-whether they are on a diet or not. Interestingly, almost half (44%) of all households contain at least one dieter. The most commonly cited reasons for eating healthier include: It’s just ‘Common Sense’, 71%; Enables me/my family to control our weight, 62%; Helps prevent me/my family from getting sick, 54%; Enables me/my family to live longer, 49%; Is essential for a current health condition, 46%; The growth and development of my family/children, 40%.
Healthier attitudes are prevalent in the grocery aisles as 2 out of 3 consumers (64%) state they consider the nutritional value of products before they actually make a purchase decision. Americans also appear less price sensitive when it comes to eating right as almost half (46%) are willing to pay more for ‘healthy products.’
"Clearly, Americans are becoming more health conscious when it comes to food-buying and eating habits-with these attitudes being demonstrated in the check-out line,” said Lee Smith, President and COO of InsightExpress. “With 43% of shoppers consulting nutritional information on product packaging when buying a product for the first time, marketers need to recognize this medium as a formidable information platform.”
Report Issued On Kids’ Influence On Grocery Purchases
Children in the United States hold massive consumer power in the food and beverage industry. According to The U.S. Market for Kids Foods and Beverages, a newly published report from Packaged Facts, kids between the ages of 5 and 14 will directly control $10 billion in food and beverage spending this year, and will influence the vast majority of purchases made in this category.
By establishing a link with children, food and beverage marketers are able to leverage an in-house “nag-factor” that very often drives parents to purchase. “Character licensing has turned the shopping experience into a relationship building exercise for children,” said Don Montuori, Acquisitions Editor for Packaged Facts. “As soon as a child sees Elmo or Blue on a box they are clued into the fact that this product has something to do with them, and that they should have a say in its purchase. Marketers are counting on kids to sell the product to parents -- and they do.”
Scarborough Research Reports On New Wine Consumers
Scarborough Research unveiled the results of its national survey of wine consumers, which indicates that new wine purchasers are hailing from a young and ethnic demographic. The Scarborough Wine Market Report reveals that over a third (39 percent) of U.S. adults, age 21 and older, have purchased wine in the past three months.
The wine consumer is more affluent (33 percent have a household income of $75K+) and better educated than an average American (39 percent have attended some college).
A quarter (25 percent) of wine purchasers are between the ages 21-34 and nearly half (45 percent) are between the ages 35-54. The ethnic make-up of wine drinkers closely mirrors the ethnic break-out of the U.S. population with 10 percent of wine consumers being African-American and 10 percent Hispanic.
“When painting a picture of the American wine consumer, most advertisers would render a drawing of a person who is Caucasian, older, affluent and well-educated,” said Alisa Joseph, V.P., Scarborough Research. "However, the Scarborough Wine Market Report shows a portrait of a wine consumer who is also multi-cultural and multi-generational.”
Younger wine consumers are more apt to pay a higher price for a bottle of wine. Wine consumers, age 21-24, are twice as likely than the average purchaser to spend $20 or more on a bottle of wine, and those age 25-34 are 76 percent more likely to pay for high-end wine while adults, age 65 or older, are 74 percent less likely to pay top dollar for wine.
The Scarborough report also establishes a correlation between the price point of a bottle of wine and ethnicity. Only six percent of drinking age adults spent more than $20 for a bottle of wine, but Hispanic wine consumers are 96 percent more likely to spend $20 or more on a bottle. Additionally, African American wine purchasers are 39 percent more likely to reach for the higher-priced wine labels.
African American consumers are 59% more likely than the average consumer to purchase champagne or sparkling wine. Hispanics are 13% more likely to purchase champagne.
Olay Regenerist Introduced
Procter & Gamble has introduced Olay Regenerist, formulated with the exclusive Olay Amino-Peptide Complex, regenerates the skin’s appearance by renewing its outer layer one cell at a time. The line of three products, a serum, cream, and lotion, helps improve the skin’s moisture barrier and renew its outer layer to reduce the appearance of wrinkles.
Olay Regenerist is available in three non-greasy versions: Daily Regenerating Serum, Perfecting Cream, and Enhancing Lotion.
SkinCola Is Launched
SkinCola is launching its super oxygenated beverage, composed of purified water, activated oxygen and Z-Bec, which promotes cell growth and repair. Consuming SkinCola hydrates the skin as the Oxygen content repels free radicals and helps to prevent tissue breakdown, making it “the first skin care beverage.”
SkinCola is packaged in old-fashioned glass soda pop bottles which prevent the Oxygen seepage that occurs in plastic containers.
Colgate-Palmolive Launches Disposable DishWipes
Colgate-Palmolive has introduced Palmolive Dishwipes, the first of its kind in this category. To use the disposable cloth-like wipes, consumers add water to create lather and wash as usual. Each wipe is designed to last through an entire load of dishes.
The launch will be supported with advertising, in-store promotions, FSI’s and sampling.
Calgon Introduces Tropical Dream
CALGON has partnered with MTV’s hottest DJ, DJ Skribble, to launch its Tropical Dream scent.
Exclusively for CALGON Tropical Dream fans, DJ Skribble created a never-heard-before 20 minute mega mix CD. With the purchase of any Tropical Dream product, body mist, body lotion or shower gel, customers can mail in their “proof of purchase” to receive the CD.
Mr. Coffee Introduces New Brand Extension
The Mr. Coffee brand is introducing Mr. Coffee coffee. More than 37 million U.S. households own a Mr. Coffee coffeemaker.
“The Mr. Coffee brand continues to personalize the coffee experience for millions of consumers,” said Alejandro Pena, V.P., Global Marketing for Mr. Coffee. “The next logical step is to provide them with Mr. Coffee coffee.
Frito-Lay Launches Natural & Organic Line
Frito-Lay has launched its new Natural line of snacks including Tostitos Organic Blue Corn Tortilla Chips, Cheetos Natural White Cheddar Puffs and Lay’s Natural Country BBQ Potato Chips.
“We see a growing demand for organic snack choices,” said Tracy LaRosiliere, V.P., Marketing. “The Natural Snacks line brings America’s favorite snack brands to people who enjoy snack foods made from the natural and organic world.”
Jelly Belly Candy Co., Fairfield, CA, is the title sponsor of CANDY UNWRAPPED, a four-year traveling exhibition exploring the science behind the delicious world of candy. The U.S. tour recently debuted at the St. Louis Science Center. The 6,000 sq. ft. exhibit features 17 interactive exhibits. Jelly Belly supplies jelly beans for the “Who Nose Flavor” section of the exhibit where visitors discover how the sense of smell contributes to the experience of taste. Crystal Mountain, a giant replica of sugar crystals for “rock” climbing, towers over one area while a huge tongue with musical taste buds invites kids to bounce on the buds to learn where taste sensations occur.
Swedish Fish Runs Gone Fishin’ Tour
Swedish Fish is conducting the Gone Fishin’ Tour this summer, giving away over 100,000 samples of Swedish Fish candy. The Tour will visit high traffic locations including Theme Parks, Zoos, and Aquariums. The Gone Fishin’ crew will challenge local residents to compete in interactive games such as Funny Fish Face duels and Swedish Fish eating contests. The crew will bait consumers with prizes.
Greg Barratt, President, Jaret International, marketers of Swedish Fish, said, “The Gone Fishin’ Tour captures the playful spirit of the brand.” A 10-foot Swedish Fish wrapped truck adorned with an 8-foot Swedish Fish on the roof will tour the nation.
Dr Pepper & Warner Conduct Joint Promo
Dr Pepper/Seven Up and Warner Bros. Records are conducting a summer promotion that appeals to consumers’ love of music and soft drinks. The LiquidLoot promotion will enable consumers to collect points from specially market soft drink products and bid on music-oriented merchandise in an online auction-style promotion. Consumers will be directed to www.liquidloot.com, a Web site operated by Dr Pepper/Seven Up as part of its online consumer loyalty program presented by eBay.
“We believe our promotional partnership with Warner Bros. Records will help drive excitement for our brands by providing consumers with fun and unique prizes,” said Holly Mensch, V.P. Marketing, Dr Pepper/Seven Up.
The promotion is supported with special p.o.p. materials that are co-branded with the Warner Bros. Records logo.
Miller Runs Joint Promo With Harley-Davidson
Miller Brewing is commemorating the 100th Anniversary of its Milwaukee neighbor, Harley-Davidson. The Harley-Davidson 100th Anniversary celebration will take place with a party in Milwaukee this August. Throughout the summer special commemorative Miller Lite and Miller Genuine Draft cans will feature prominent Harley-Davidson motorcycles.
Donna Lorr, Brand Promotions Manager, Miller said, “What could be better than two classic American companies bringing consumers the ultimate summer experience.” Miller will give away 100 Harley-Davidson motorcycles and will also award trips to the “Party of the Century,” the Milwaukee event that will be the world’s largest Harley-Davidson Bash.
The promotion is supported with a wide array of p.o.p. materials. St. Louis-based Zipatoni developed the promotion for Miller.
Heineken Ties In With “The Matrix”
Heineken and Warner Bros. Pictures have conducted an integrated marketing program supporting the hit movie, “The Matix Reloaded.” The campaign included TV advertising and specially designed point-of-sale materials.
“We are excited to partner with Warner Bros. Pictures on promotions surrounding the latest installment of the Matrix trilogy,” said Steve Davis, Sr. V.P. Marketing, Heineken USA. “Over the past few years, Heineken has been associated with a number of top-grossing motion pictures, and 2003 is destined to be the year of the Matrix.”
Clearly Canadian & CTC Launch Joint Promotion
Clearly Canadian Beverage Corp. and the Canadian Tourism Commission have launched an under-the-cap sweepstakes. The “Discover Clearly Canadian” promotion offers U.S. consumers a chance to win one of 11 Canadian vacation grand prizes or discounts at participating Canadian Sheraton and Westin Hotels. Partners of the promotion include Starwood Hotels and Resorts, Air Canada, Budget Rent A Car Canada, Travelocity and Eastman Kodak.
“Partnering with the Canadian Tourism Commission provides Clearly Canadian a key brand building element,” said Jonathan Cronin, V.P., Marketing at CC Beverage. Clearly Canadian’s marketing campaign for the promotion features special p.o.s. materials.
CATEGORY: Corrugated Display
DISPLAY PRODUCER: EB Displays Co., Inc.
1369 Sanders Avenue, S.W., Massillon, Ohio 44648
This Silver Creek corrugated dump bin was designed for Swisher International. The display focused on brand positioning, product value, product visibility and shopability. The full color litho wrapped bin clearly set Swisher's product apart form its competitors, especially at a distance. The Clear Lexan window allowed for the product inside to be clearly visible.
CATEGORY: Plastic Displays
DISPLAY PRODUCER: Hankscraft Motors
300 Wengel Drive, Reedsburg, Wisconsin 53558
This Coors Light Cooler Door Unit features a Solar motion motor attached to a Coors Light bottle. The display affixes to the cooler door where Coors Light products are stocked. The motion of the display attracts attention to the cooler's product.
CATEGORY: Basewrap
DISPLAY PRODUCER:Proprint Services Inc.
5621 Finch Avenue East, Unit #5, Toronto, Ontario Canada M1B 2T9
More than 500 rolls of this Tecate-Clamato Basewrap were produced as part of the "perfect match" for this year's Cinco de Mayo celebration. The four color basewrap was printed on an economical 10 pt. Card stock with a uv varnish at a length of 50' per roll. Its main advantage is that the substrate, which is smooth on both sides, wraps easily around the instore products. This insures that the colorful graphics are not compromised when displayed. Other pieces for this program by Creative Media Concepts, San Diego, included large endcap posters, vinyl cooler case stick ons and redemption coupons and recipes.
CATEGORY: Inflatables
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY 10577
This Giant Cold Air Inflatable Fosters Can creates maximum impact for grand openings, sporting events, trade shows, etc. Sterling’s cold air inflatable packs easily inside a cooler on wheels. The cold air inflatable maintains its shape by a continuous flow of air with an ultra quiet inflator. Just plug it into any outlet and in seconds it will inflate and stay inflated indefinitely. It deflates quickly and packs inside the cooler.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
This Stella Artois Backlit/Edge-Lit Window Sign, is a hanging sign that is both distinctive and upscale in keeping with the product, an imported Belgian beer. The sign incorporates The Stella Artois label logo in a unique way by using a screen printed and backlit center section, which is surrounded by custom molded gold polyurethane foam filigrees on the sides. It also features edge-lit acrylic half ovals emerging from the top and bottom, with specially etched and printed artwork which glows from the edge-lighting. The piece hangs in the window from an included chain hanging kit.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Everbrite, LLC
4949 S. 110th Street, Greenfield, WI 53228
This Bud Light Spectacular Sign measures 48" W x 27" H x 7.75" D overall. Bud Light's logo is enhanced with an oversized design. The spectacular also highlights the high energy motion effects of the explosion blue background that is featured prominently on Bud Light's secondary packaging. The explosion blue background is accomplished by using a panel of sparkling holograph laminates that creates twinkling effects. Because of the sign's size, the Bud Light logo can be viewed from any direction. The ornate sign advertises that Bud Light is available at the establishment and clearly influences consumers to purchase Bud Light at the point of sale.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Artisan Complete
100 Bentley Street, Markham, Ontario Canada L3R 3L2
This display was designed to promote the Chipits brand for Hershey Canada. A small 15" x 15" footprint allows easy placement at the retail level. The 'chipit' character is attached to the header with a spring to add motion. Considerable engineering was required to hold the weight of the 'bowl' full of Chipits on such a small base.
CATEGORY: Standees
DISPLAY PRODUCER: Proprint Services Inc.
5621 Finch Avenue East, Unit #5, Toronto, Ontario Canada M1B 2T9
The Mountain Dew - Hulk Standee is a screen printed three dimensional six foot standee which was part of a large scale marketing campaign supporting the release of the film. The Hulk leg and hand with the Mountain Dew logo jump out of the main piece, and making it look like the Hulk is crashing through the wall. The image and construction of the standee reinforces the recognizable popular mean and green theme of the character. It also ties into the "Unleash Your Thirst" campaign to bring the consumer to purchase more soft drinks. The standee was one of the many Hulk size promotional P.O.P. pieces that were shipped as part of the kit that included shelf talkers, wobblers, display toppers and pole signs.
CATEGORY: Corrugated Display
DISPLAY PRODUCER: Alpak Manufacturing Corp.
181 Boyd Street, P.O. Box 339, Montgomery, NY 12549
This is a countertop display with an easel back. It can also be used as a power wing (14" wide). The display holds 24 pairs of kid's sunglasses, showing 8 facings of various popular licenses. It is printed in 4-color process lithography, mounted and die cut with glued-on easel.
CATEGORY: Promotional Displays
DISPLAY PRODUCER: Raeco/Promo-Sports LLC
64323 US 33 East, Goshen, IN 46526
This Budweiser/Bud Light Beach Hut/Surf Spectacular & Enhancer was created for the Budweiser 'Open for Summer' campaign. It was designed to stack product inside and around the hut. Combining the product and display in this manner cuts down on the floor space. The display may also be used as an end cap or freestanding display. The display is vacuum formed plastic with distortion screen-print. The cost associated with plastic is similar to corrugated and provides more realistic detail.
CATEGORY: Hooks
DISPLAY PRODUCER: Art-Phyl Creations
16250 NW 48 Avenue, Miami, FL 33014
Art-Phyl Creations has added a new Medium Duty Kwik-Flip hook to its line. The plastic keeper is injection molded engineering grade plastic. The wire prong is made form .177" medium duty wire. The Kwik-Klip label holder which flips up when a product is being retrieved from the hook below, is available in 3 sizes and accepts plain paper labels. A stationary snap on label holder for adhesive backed labels is also available.
CATEGORY: Plastic Displays
DISPLAY PRODUCER: Hankscraft Motors
300 Wengel Drive, Reedsburg, Wisconsin 53558
This 7 Up Lenticular display is a two-sided viewable display with the ability to show up to seven different images per viewing side. The lenticular frames are made of strong ABS and are easy to replace and insert pictures into. With a 360º turnable base and two-sided viewing, these displays are always a hit.
CATEGORY: Custom Displays
DISPLAY PRODUCER: Meridian Display
162 York Avenue East, Saint Paul, Minnesota 55117
This unique display, the Cargill Cattle Feed Boxing Ring, promotes Cargill Cattle Feed. The theme of "Heavy Weight Champion" is reinforced with the boxing ring and championship belt buckle header. The display features a Mylar coated bottom tray with plastic glides, flashy signage around the boxing ring, fiber poles with plastic caps, rope with foam turn-buckle and a dimensional header. The display was created by IntroBang! Inc. of Minneapolis, MN and produced by Meridian Display.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Nashville Display
1415 Elm Hill Pike, Nashville, TN 37210
Bailey's Cigarette Cabinet is a modular display which features a backlit header sign that is interchangeable. The unit holds individual packs and cartons. Shelf pushers keep the packs front faced. The cabinets have keyed locked doors and can be used as a counter display or as a floor display with the 2 cabinets stacked. The display is constructed from metal, wire, tubing and plastic and has a blue textured powder finish.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Artisan Complete
100 Bentley Street, Markham, Ontario Canada L3R 3L2
This Halloween motion display for Hershey Canada can be used either as a pallet or floor display to boost sales during one of the busiest candy sales seasons. It is constructed of both 'B' & 'E' flute corrugated and screen printed 4 color + Clear UV. The inside drum rotates and the bats, on spring wires, move in constant erratic motion.
CATEGORY: Plastic Displays
DISPLAY PRODUCER: Merchandising Inventives, Inc.
1665 S. Waukegan Road, Waukegan, IL 60085
This custom brochure/literature holder measures 11" W x 11" H. It features a 9 ½" W x 5 ½" pocket which is glued onto a 4-color imprinted heat bent piece of styrene. The display was used to provide a Take One offer of a free Margaritaville Postcard which automatically entered the recipient to win 2 Jimmy Buffett concert tickets.
CATEGORY: Inflatables
DISPLAY PRODUCER: Inflatable 2000
207 N. Aspan, Unit #6, Azusa, CA 91702
Unilever is featuring a grass roots marketing campaign utilizing custom inflatable sampling booths along with customized children's inflatable games. Unilever envisioned a festive promotional experience for the launch of various new products in addition to building brand awareness and loyalty in non-traditional ways. The inflatable sampling booths were designed with giant product replicas and detailed printed graphics to obtain optimum art reproduction. The inflatable sampling booths are easy to set up and attract consumers. The inflatables were developed in association with Marketration, Inc., an event marketing company based in Santa Ana, CA.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Coastal Woodworks & Display
P.O. Box 137, Nobleboro, ME 04555
This Glen Ellen and Beaulieu Vineyards Wine cart was designed to cross-merchandise a selection of premium wines with cut flowers, in supermarkets around the country. The combination of a bottle of wine and a bouquet of flowers suggest the perfect gift for any occasion. This completely functional wine car was constructed from Easter White Pine and Baltic Birch panels with wheels of injection molded plastic.
CATEGORY: Display Systems
DISPLAY PRODUCER: Trion Industries Inc.
297 Laird Street, Wilkes-Barre, PA 18702
Trion Industries offers this new expandable wire tray auto feed sales system for freezers. The open wire design sheds dust and dirt and promotes air circulation, ideal for cooler and freezer applications. The system mounts to both open wire and solid shelves via a proprietary pushbutton/front rail system as well as by wire ties and as a freestanding unit. It takes up virtually no additional vertical space. Powder coated galvanized wire offer both economy and long life in harsh environments. The system adjusts from 5" to 12" wide facings to accommodate any shape package. A clear plastic front rail is offered as an optional alternative to wire front product stops.
CATEGORY: Counter Display
DISPLAY PRODUCER: EB Displays Co., Inc.
1369 Sanders Avenue, S.W., Massillon, Ohio 44648
The challenge of this chip board counter display designed for Swisher International, was to effectively bring together two sizes of cigars and three flavors of Swisher Sweets. This included combining the individual product packaging elements all into one cohesive design. Through color and simplicity of the graphic, the display at a glance, quickly identifies the flavors, cigar sizing and price, while strongly reinforcing the Swisher Sweets brand.
CATEGORY: Inflatables
DISPLAY PRODUCER: Brulene Creative Inflatables,
359 Pleasant Hill Road, New York, NY 10956
This 10 ft. tall x 20 ft. wide giant inflatable Guinness tent was designed for outdoor events. The tent had a Guinness inflatable bottle on all four sides. At the outdoor event, people were allowed into the inflatable tent and it proved to be very popular with attendees. Many more tents were ordered for additional events.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Visual Marketing, Inc.
154 W. Erie Street, Chicago, IL 60610.
This display is part of an initiative by Kellogg's to revamp the single serve category in food service locations and make it more appealing to on-the-go consumers. This display showcases the product and makes the packaging seem as though it's floating in air. The display features an injection molded tray with 214 degree crescent shapes. This shape creates a pinching action which holds the cup securely in place when the display is rotated while still allowing for easy removal of product. This hanging arrangement allows both accessibility and 100% visibility of the bold, colorful packaging.
CATEGORY: Inflatables
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY 10577
Sterling Promotional Corp. has announced a whole new dimension to inflatables - LIGHTS! Shown are lighted Halloween light strings. These light strings can be customized with a logo, or Sterling can design any shape, product replica, character, etc. and a name can appear larger than life, and up in lights.
CATEGORY: Fixtures and Components
DISPLAY PRODUCER: Art-Phyl Creations
16250 NW 48 Avenue, Miami, FL 33014
Art-Phyl Creations has opened a new Online store website for components and display fixtures targeted towards display designers, display manufacturers and resellers. A complete line of components is available including bases, tubing, sign holders, hubs, trays, plastic peg panels, display hooks garment, sports and other specialty displayers, literature pockets, washers, clamps and fasteners. Designers can use the site as a component guide while designing their displays and thousands of different displays, can be designed to custom fit a product line line using the modular components.
CATEGORY: Merchandising Strips
DISPLAY PRODUCER: ClipStrip Corporation
343 South River Street, Hackensack, NJ 07601
Now available is the 24 hook Econo-Strip® System which holds 24 or more thinner impulse items such as phone cards, sticker packages, barrettes and more. It can even be doubled up to accommodate 48 items or more, and measures only 25" long. The 24 hook Econo-Strip has a ¼" hole for use with an s-hook, push fastener or nylon tie. The economical system is available in clear and measures 1 ¼" wide x 25" long with hooks spaced 1" apart.
CATEGORY: Wire Displays
DISPLAY PRODUCER: Tempo Creative Inc.
100 S. Atkinson Road, Suite 116, Grayslake, IL 60030
This display was designed and produced for ConAgra Foods' deli division. The display promotes their new line of "Fresh Fried" potato chips and features a unique taste testing section.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Linpac Displays
810 South Washington Street, Tullahoma, TN 37388
The Silverado gravity feed tray is made with corrugated material and utilizes full litho graphics to show the "Pouch" and product logo. There is a bright banner print to attract attention to the 'buy one get one free' offer. The display can be hung with powerwing clips or set on a counter by extending the easel back. This versatility allows the retailer to place the display in numerous areas.
CATEGORY: Plastic Displays
DISPLAY PRODUCER: Merchandising Inventives, Inc.
1665 S. Waukegan Road, Waukegan, IL 60085
JDI Technologies is using this custom acrylic slant back literature/holder. The unit provides a literature pocket and "shelf" to support a wire bound product catalog. The display comes with slat wall adapters so that this literature holder can also be displayed from a slat wall unit.
Back to Top
To See previous issues of Creative Grocery Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
