New Nestea Ice Debuts
Nestea Ice, the newest addition to the Nestea family, delivers a cooling sensation that instantly refreshes from the inside out. Available in two flavors, Limed Ice Tea and Lemon Green Tea.
“Consumers have reacted favorably to intense cooling flavors in other product categories, and we feel confident that this drink will bring new consumers into the tea category,” said Geoff Stella, Nestea Brand Manager. “Nestea Ice is the brand's first new product innovation in several years, and we expect it to appeal to new users who are seeking a revitalizing tea that complements a dynamic lifestyle.”
The Company is supporting Nestea Ice with an integrated program including advertising and p.o.p. displays.
Lindemans Minis Target Women Wine Drinkers
Lindemans Wines has released its new Lindemans Mini package format, targeting women. Lindemans noted that according to the Wine Market Council, women purchase 70% of all wine sold, and account for two out of three wine drinkers.
The Mini is a single-serve bottle that holds approximately one glass of wine and is sealed with a screwtop.
Women who have tried the 187-ml bottle appreciate not having to open an entire standard-sized bottle of wine to have one glass, are happy to dispense with the corkscrew and value the serving options that the unique bottle size offers.
Lindemans is promoting the new Minis with special wire floor displays and custom plastic gravity feed shelf display systems.
Sunrise Growers Display Promotes Photo Contest
Sunrise Growers recently implemented a "Give Strawberries A Spin" national photo contest with the grand prize winner receiving a new 2005 Volkswagen Beetle.
Sunrise Growers invited consumers to send in a photo featuring their family enjoying strawberries in their favorite fun way. Entries were judged on the artistic use of strawberries and the uniqueness of the photo.
The “Give Strawberries A Spin” photo contest is being communicated in participating stores through interactive displays featuring usage guides, tear pad entry forms and free recipe booklets in the produce departments of Jewel Osco, Smith’s, Meijer, and Fred Meyer stores.
Cinnabon Brand Cookies Debut
Poore Brothers has launched Cinnabon brand cookies via a licensing agreement with Cinnabon, the market leader among cinnamon roll bakeries and a subsidiary of FOCUS Brands.
The products being launched are a Cinnamon Roll soft cookie, a Cinnamon Roll Sandwich cookie and a Cinnamon Swirl crisp cookie. All three items are made with Cinnabon’s proprietary Makara Cinnamon to provide a flavor experience consumers are accustomed to with the Cinnabon Classic Cinnamon Roll.
This colorful shipper display has been offered to mass merchandiser and grocery retailers to help support the launch of the new cookie line.
Gambrinus Offers Retailers Pacifico Clara Tacker
The Gambrinus Company, an importer of various popular beers, featured this bright Tacker Display showing an ice-cold bottle with a yellow label and matching surfboard, used to solidify Pacifico’s image and promote the brand among beer drinkers.
Over l300 of these signs were distributed in coastal areas to bars, restaurants, and special events to encourage brand awareness.
This screen printed Aluminum sign was die cut to create a unique shape and embossed to give the piece a 3-dimensional effect. The Pacifico Clara Tacker was created by May Advertising International, Ltd., a Ft. Worth, TX-based p.o.p. display firm.
POS Supports Redhook’s Defy Ordinary' Campaign
The Redhook Ale Brewery has introduced a new brand campaign themed “Defy Ordinary.” In addition, all Redhook beers are packaged in a new embossed longneck bottle with new packaging graphics.Comprehensive point-of-sale elements for the brand include tap handles, posters, table tents, coasters and lighted signs .
The brand campaign is consistent with the Redhook brand message, “Defy Ordinary.” The campaign features rich black and white photos that feature full color images of the Redhook product. The “Defy Ordinary” brand marketing campaign was created by the design firm, Sedgwick Rd., based in Seattle, WA.
Inflatable Chair Promotes Stone Cellars Brand
Berringer used this 41" inflatable chair to increase exposure for its Stone Cellars brand at the point-of-sale.
The inflatable was used in supermarkets to catch the consumers’ attention.
The inflatable was produced for Berringer by Sterling Promotional Corp., a Purchase, NY-based point-of-purchase display and promotion firm.
Corona Label Hanger Creates Awareness
The Gambrinus Company wanted to dramatically raise awareness and promote Corona Extra/Corona Light beer on premise in bars and off premise in liquor and grocery stores.
This inflatable label hanger measures 30"H x 26"W. It created instant awareness of the brand on and off premise and was easy to inflate and set up.
The Corona inflatable label hanger was produced by The Inflatable Marketplace, El Cajon, CA.
Parfums de Coeur Features BOD Floorstand
Parfums de Coeur is using this BOD Man Body Spray Floorstand to display its new line of BOD Body Sprays, a line extension of its BOD Man cologne assortments.
The unit displays three flavors of product in easily accessed cells, while employing a dramatic graphic presence. The five foot tall BOD Man standee lug-on is a one-piece component and is visible from a great distance across the store.
Several BOD Man body spray pdq trays and a powerwing have followed, complementing robust open stock sales.
These BOD Man displays were created for Parfums de Coeur by Menasha Display Group, Philadelphia, PA.
TRIMSPA Displays Feature Slim Anna Nicole Smith
TRIMSPA has unveiled an assortment of p.o.p. displays featuring celebrity spokesperson, Anna Nicole Smith.
IBC/Shell New Hyde Park, NY, developed a sleek free-standing P.O.P. display that houses TRIMSPA’s aluminum bottles. A common stand and housing unit was developed with an adaptable face plate that can be changed and updated.
The unit is constructed of E flute corrugated, and is four color process printed. The base of the unit features a UV lamination for durability and can accommodate 12-24 product units.
An easy-to-assemble PDQ as well as a Power Chute unit was developed for Wal-Mart stores. The Power Chute holds 12-, 30- or 45-count TRIMSPA boxes. The large Power Chute units feature a modular insert that will accommodate smaller product.
Dr Pepper Promotion Offers MINI Cooper Convertibles
Dr Pepper is giving away a new MINI Cooper convertible a day for 75 days.
Dr Pepper drinkers can win instantly by visiting www.drpepper.com and entering codes found under the caps of 20 oz and 2-liter bottles or inside 12-pack wraps of specially marked packages.
A convoy of Dr Pepper branded MINI Coopers will travel the country this summer visiting retail locations in 40 markets and visiting some of the 75 lucky winners. Also, in the spirit of making dreams come true, a new Dr Pepper branded car --similar to the cars in the convoy-- will be auctioned on eBay with all proceeds going to the “I Have A Dream” foundation.
An array of p.o.p. display materials support the promotion.
Aspen Edge Provides Case Stacker Display
This display was created to launch a new low-carb beer for Coors Brewing Company, which wanted a unique approach to making the case stacker appear like a real bottle.
The display also was to have a shelf to display the product on six packs rather than twelve pack bottles.
The display stayed in the market place for two months to promote the launch. An increase of sales of 2 to l was reported.
The Aspen Edge Bottle Case Stacker display was created by Smurfit-Stone Display Group, a point-of-purchase display firm headquartered in Richmond, VA.
Jelly Belly Introduces ‘Sport Beans’ For Active Adults
The Jelly Belly Candy Company has introduced its Sports beans, a first of-it-kind jelly bean formulated to energize the body during exercise.
Sport Beans, available in Lemon and Lime flavors, are larger, traditional-sized jelly beans containing 25 grams of carbohydrates, 20% of the RDA for Vitamins C and E, and 120mg of electrolytes to boost energy and prevent dehydration.
The new jelly beans are positioned to compete against sports gels, which have similar ingredients but do not allow for easy portion control.
Microsoft Ink-In-Motion POP Promotes XBOX
Microsoft is using Ink-In-Motion, a flashing electronic display that combines the motion with the visual appeal of ink-on-paper to promote its latest XBOX game release, Bioware's Jade Empire.
Woo-Jong Kang, CEO of NeoLux, a distributor of the Ink-In-Motion display technology, said, “This unique technology was able to meet the customer’s requirements for effective animation, easy installation and on-time distribution.” Microsoft was particularly pleased with the displays “eye-catching” appeal and its thinness and long battery life allowing for an easy roll-out to their distribution channel.
The core enabling technology for Ink-In-Motion is an electronic paper display material called electronic ink, which is manufactured by E Ink Corp., Cambridge, MA.
Whole Foods Market Opens Landmark Store
Whole Foods market recently opened a landmark store at its Austin, TX headquarters. This landmark store represents a fresh approach to the grocery shopping experience, with cooking demonstrations, food sampling, sit-down dining and takeout selections.
“To put this store in perspective, every department features more variety than you'd find in a stand-alone specialty shop but with products free of artificial additives, sweeteners, colorings, preservatives and hydrogenated oils,” said John Mackey, CEO.
Before shoppers can even enter the new store, they will be greeted by the bright colors of the Market Hall, reminiscent of an outdoor farmer’s market. The Seafood department features more than 150 fresh seafood items and on-the-spot shucking, cooking, smoking, slicing and frying to order. Natural and organic meats will be aged on site. There is a Hot Nut Bar and a World Foods department and a Lifestyle Area. The store houses 1,800 wines with suggested food pairings as well as more than 800 beer selections and a walk-in beer cooler.
Produce For Better Health Joins Forces With McDonald’s
Produce For Better Health Foundation and McDonald’s have partnered to help educate consumers on the importance of including a variety of colorful fruits and vegetables in their daily meals and snacks. To support McDonald's ongoing commitment, PBH will provide educational materials available in-restaurant including table tents, tray liners, brochures and packaging; new menu options that follow the 5 A Day for Better Health Program guidelines; and including McDonald's in food service research projects.
“McDonald's is excited to partner with PBH and their leading role in fruit and vegetable nutrition marketing,” said Mike Donahue, V.P., McDonald's U.S. Communications.
Weight Loss Remains Low Priority
Even though 72% of Americans are overweight and 39% are considered obese, weight loss remains a relatively low priority for U.S. consumers, according to the 2005 Yankelovich Preventative Healthcare Study. The research reveals that only 30% of Americans are actively trying to lose weight.
Equally surprising, when respondents were asked to rank the top 10 ways to maintain health, diet (39%) and exercise (34%) didn’t even make the list. Instead, maintaining personal hygiene (64%), and maintaining a positive attitude (58%) topped the list, with diet and exercise placing 13th and 17th.
The two main barriers to achieving and maintaining a healthy weight tend to be motivation and education. In terms of motivation, major barriers include: dislike of exercise 22%; enjoying junk food too much 21%; and lack of will power 15%. Barriers rising from lack of education include: inability to afford a weight loss program 20%; insurance not covering weight loss programs 19%; and inability to figure out the best way to lose weight 14%.
ACNielsen Reports On ‘Good-For-You’ Product Segments
Two “good-for-you” consumer packaged goods segments-organic and no-/low sugar-stand out from the rest for their ability to generate strong and sustained growth, according to new research from ACNielsen.
The “Carb Conscious” segments actually topped the list of 11 good-for-you segments tracked by ACNielsen for generating the highest growth in the first 12 weeks of 2005-up 20.2% vs. the same period last year. However, that increase was off sharply from the segment’s peak one-week growth rate of over 200% in mid-June of 2004. Sales within the Carb Conscious segment have been slowing ever since. For the one-week period ending March 19, 2005, sales of such products actually decline (-2.5%) compared with the same period last year. It was the first one-week sales loss for the segment since ACNielsen began tracking Carb Conscious products in 2000. The organic and no-/low-sugar segments have proven much better able to sustain strong sales growth.
Besides the organic and no-/low-sugar segments, those generating consistent year-over-year sales gains include the flax/hemp seed, whole grain, no-/reduced-lactose and no-/reduced-calorie segments. While the growth rate for the no-/low-fat product segment has been in the low single digits, it is the largest good-for-you segment with sales topping $32.6 billion in 2004.
American Grocery Shoppers Visiting Multiple Retail Formats
While American consumers continue to seek value in their weekly grocery shopping, value is defined differently for each shopper group according to the Food Marketing Institute (FMI) report, U.S. Grocery Shopper Trends, 2005.
Supermarkets continue to be the primary destination for purchasing groceries-93% of shoppers have shopped in a supermarket in the past 30 days. Supercenters are a distant second at 41%. Conventional discount stores and warehouse club stores close out the top four at 26% and 24%.
Just under half of shoppers (46%) say they purchase their groceries at full-service supermarkets almost every time and an additional 29% shop at these places fairly often. However, more than half of shoppers report shopping at multiple stores. Nearly two in 10 (19%) of shoppers go to supercenters and 12% shop at discount stores.
Coupon Distribution Surges 9%
Coupon distribution in 2004 grew 9% to 342 billion coupons, according to CMS, a provider of promotion management solutions. Intense competitive pressure in the general household products category, plus the introduction of 1,300 new products, spurred marketers within this category to increase coupon distribution. Coupled with increases in other non-food categories such as healthcare and body care, consumers received the opportunity to save more than $318 billion on their favorite brands.
More than 82% of all consumer packaged goods coupons distributed in 2004 were delivered via free-standing inserts, an increase over the previous year. The impact of aging baby boomers continues to be felt in overall coupon redemption trends, which dipped 10% to 3.2 billion coupons. Said Bob Carter, President of CMS, “While the aging boomers continue to use coupons, their lifestyles are changing. More boomers become ‘empty nesters’-buying for households of two instead of four or five.” Additionally, the continued growth in meals consumed away from home contributed to lower coupon redemption.
Marketers increased the average face value of coupons offered to consumers by eight cents to .93, allowing coupon users to save almost $3 billion on their grocery bills.
Asian Cuisine Increasing In Popularity
U.S. retail sales of Asian foods increased by 27.3% from 2000 to 2004 driven by a growing Asian-American population and increasingly sophisticated American palates, influencing what consumers are eating in restaurants and at home, according to “The U.S. Market For Asian Foods and Beverages,” report from market researcher, Packaged Facts. While the Pan-Asian trend of blending diverse Asian cuisines to create new tastes is still popular, there is also an increased focus on distinct authentic flavors and regional cuisines.
As independent Chinese restaurants reach 41,000 in number, there is also an increase in Asian chain restaurants, such as P.F. Chang’s and Panda Express. It is not unusual to see Asian Foods on non-Asian restaurant menus. These three trends will lead to greater usage of these food items at home as consumers become more comfortable with ingredients-especially when considered in tandem with the increasing availability of Asian food products in supermarkets. For example, sushi is now available in most supermarkets. A number of Asian items from different countries of origin have potential for mainstream appeal, including tempura, Southeast Asian satay, and Vietnamese sandwiches (banh mi).
airforce Radiant Nutrisoda Debuts
Ardea Beverage Co. has launched the beauty beverage, airforce Radiant Nutrisoda. Radiant contains skin health nutrients as well as natural colors, fruit flavors and zero calories. Amino acids L-lysine, L-proline and L-arginine plus the herb gotu kola help stimulate production of collagen and facilitate soft tissue repair and fight signs of premature aging.
Coors Engineers Convenient 'Cooler Box'
Coors Brewing Co. has rolled out a new, innovative package: the “Cooler Box.” Now, beer drinkers can crack the case and dump ice right into the plastic-lined shell of the box, creating an instant cooler engineered to keep beer cold and refreshing.
The Coors Cooler Box holds 18 plastic bottles.
Beringer Targets Female Consumer
Beringer Blass Wine Estates is introducing the first premium California wine to be designed by women for the U.S. female consumer. White Lie Early Season Chardonnay is low in calories, sugar and alcohol.
To support the launch, Beringer plans to reach women through targeted ads and in-store promotional materials.
Smucker’s Sundae Singles Toppings Are Launched
Available in Hot Fudge and Caramel flavors, Smucker's Sundae Singles are individually-portioned and microwavable toppings, perfect for a little indulgence any time of the day.
“We’ve taken the most popular toppings and packaged them in convenient single-serve cups,” said Maribeth Badertscher, Communications Manager, J.M. Smucker Company. “Whether served with ice cream or other snacks, consumers can enjoy Smucker's toppings with ease, any time, anywhere.”
Pepperidge Farm Whims Reinvigorates Cookies
Pepperidge Farm has launched Whims cookies, bite-sized cookies available in two varieties, clusters and waves. This treat can be eaten at home, at work or on the go.
Whims cookies are Pepperidge Farm’s answer to the poppable snack trend. The cookies are packaged in a unique canister that sits equally well in the kitchen cabinet or a car’s cupholder.
Packaging graphics convey the product’s playfulness.
Mills Industries manufactures custom corrugated plastic displays. This wine display is made of heavy-duty 8mm corrugated polypropylene plastic. Fourteen standard colors and custom color matches are available. For more information, contact Mills Industries, Inc., 167 Water Street, Laconia, NH 03246; (Tel) 603-528-4217, (Fax) 603-528-5686, (Web site) www.millsind.com.
Trion Industries offers the AMT™ display for the dairy, freezer or center store. Two adjustable-width sizes are designed for yogurts, ice cream, instant soup cups, tubs, bottles and other difficult to organize products. The units feature built-in manual feed for trouble-free forwarding and facing. Handles allow trays to lift out for cleaning and restocking. A Label/sign holder is optional for brand identification and promotion. For more information, contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702; (Tel) 800-444-4665, (Fax) 570-823-4080, (Web) www.triononline.com.
Southern Imperial offers the EndSign promotional system for attracting attention at the point-of-purchase. The versatile sign system may be used indoors or outdoors. The complete system contains just four components and assembles easily. It permits signs to be mounted at 0°, 30°, 60°,90°, and -60°,-30° increments. For more information, contact Southern Imperial, Inc., 1400 Eddy Avenue, Rockford, IL 61103; (Tel) 815-877-7041, (Fax) 815-877-7454, (Web) www.southernimperial.com or www.endsign.com.
Southern Imperial, has published its 2005 Sign Holders Catalog featuring Modular Sign Holders, Chrome Sign Holders, Fixture Sign Holders, Acrylic Sign Holders, and Banner Holders. For a copy, contact Southern Imperial, 1400 Eddy Ave., Rockford, IL 61103; (Tel) 800-747-4665, (Fax) 815-877-7454, (Web) www.southernimperial.com.
Organic Valley is using this custom 10 x 10 canopy at indoor and outdoor promotional events. The canopy features full coverage digital printing including a matching side panel, rail curtains and a 6' table cover. The canopy was required to look like a milk carton and this was achieved with the use of a frame addition. The Organic Valley Custom Aluminum Canopy was created by KD Kanopy, 3755 W. 69th Place, Westminstor, CO 80030.
HoloDeem Coupon Machine Uses 3D Holographic Technology
The HoloDeem Coupon Machine promotes the use of coupons via a self-service, interactive touch screen kiosk equipped with patented 3D holographic technology.
The HoloDeem Coupon Machine displays Holo-mercials, patented 3D aerial holographic commercials that attract attention while inviting consumers to view and print coupons via self-service touch screen technology located inside the entrance to grocery stores, department stores and shopping malls. This unique marketing approach provides the power of an interactive media experience to promote branding and product launches together with an innovative, new way to coupon.
For more information, contact HoloDeem, Inc.,100 State Street South, Kirkland, WA 98033; (Tel) 866-465-6333; (Fax) 425-576-1590; www.holodeem.com.
Crest Launches Crest Imagine Tour
Procter & Gamble has launched the Crest Imagine Tour featuring an 18-wheeler transformed into a giant tube of Crest Whitening Plus Scope toothpaste.
The mobile tour is visiting high profile events, food & music festivals, vacation destinations, hot spots and major cities--places where consumers find themselves in need of fresh breath. The tour’s theme “imagine, a toothpaste that is there when you need it!” stems from consumers being given an opportunity to enter the "toothpaste tube” and utilize themed brushing stations to brush their teeth, enjoying “an exciting brushing experience.”
The mobile vehicle features eight tooth brushing stations, each of which offers one of three flavors of Crest Whitening Plus Scope, including the newly-introduced citrus. Each station delivers a multi-sensory brushing experience with an intelligent lighting system, surround sound and electric misters which pulse out scents relating to the flavor offered at that station. The mobile tour vehicle also includes computer stations where visitors can enter the Crest “Vacation Like a Celebrity” sweepstakes for a chance to win a trip to Jumby Bay Resort off the coast of Antigua.
The Crest Imagine Tour was created by Market Connections, the event marketing division of Vacation Connections.
StarShade Promotes Heineken Brand At Golf Tournaments
The StarShade 800, a canopy unit covering 800 sq. ft. of area, is being used by Heineken as a reception area at golf tournaments.
The Heineken brand logo covers the full area of the canopy. Standing 19 ½' feet tall, the StarShade drew a huge crowd in addition to providing coverage for the reception area.
The StarShade 800 was produced by KD Kanopy, Westminster, CO; (Tel) 303-650-1310.
Novartis Tour Promotes Lamisil
Novartis Pharmaceuticals, maker of Lamisil Tablets, has kicked off a national educational campaign about maintaining foot health called “Hit The Road, Digger!”
The mobile marketing tour will visit 23 cities around the nation during the spring and summer months.
Board-certified podiatrists will be on hand at each event to help educate people about proper treatment of common conditions such as nail fungal infection, which can be effectively treated with Lamisil. The podiatrists will provide free foot health screenings.
The campaign aims to reach people during the spring and summer season when they are most aware of their feet and foot health.
The “Hit The Road, Digger” mobile marketing tour is making stops at dozens of events across the country, including major marathons and running events, sporting events and state fairs.
Category:Basewrap
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5,
Toronto, Ontario MlB 2T9 Canada
This photo features Aquafina basewrap in use. This is a four color l2" high x 50' roll which presents the product in an eye-pleasing manner. The basewrap covers the skid and reinforces the message of purity for the product.
Category: Promotional Displays
Display Producer: Hankscraft, Inc.
300 Wengel Drive, Reedsburg, WI 53959
This Animated Audio Price Rail is a moving lenticular image with simultaneous audio and it is activated by the customer. The material may also be used for packaging, direct mail as well as counter displays to attract and impress the consumer. The price rail shown reprises the TV commercial for added recognition.
Category: Custom Mirrors
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA l8240
These custom designed mirrors contain 3-D elements. The CNC cut hockey sticks and hockey pucks are colorfully decorated and add great dimension to the Molson hockey mirror. The puck itself along with the "cracked mirror" effect brings the piece to life.
Category: Stock Displays And Hooks
Display Producer: Art-Phyl Creations
16250 NW 48th Avenue, Miami, FL 33014
Art-Phyl Creations has been a direct manufacturer of Display Hooks, Merchandising Aids and Stock P.O.P. displays for over 45 years. With over 1 million hooks in stock, its line includes standard wire and plastic pegboard hooks, Scanhooks, Hooks for Corrugated and Specialty Display Hooks including literature pockets, buckets, bins, garment, hat and shoe displayers. Art-Phyl also manufactures a complete line of stock p.o.p. displays, strip merchandisers and accessories. All of the products are now available from the online store at www.hookstore.com.
Category: Sampling Programs
Display Producer: Outwater Plastics Industries, Inc.
24 River Road, Bogota, NJ 07603
Outwater Plastics offers a sampling program with samples available at no charge for a majority of the products featured in its massive catalog. The catalog offers a vast selection of products which can come to life when a sample is provided. Outwater Industries maintains facilities in New Jersey, Arizona and Canada with products in stock as well as standard and innovative component products available by simply contacting the company’s Sales Department at l-888-OUTWATER or by ordering them 24 hours a day at web site: www.outwater.com.
Category: Sports Promotions
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5, Toronto,Ontario MlB 2T9 Canada
The Drink Pepsi - Go Pro is a national promotion which included 6' standees printed on corrugate and die cut, along with full size end aisles and full color litho printed pole signs, shelf talkers and tent cards. The winner can win a trip for 4 to a sports event in North America.
Category: Adjustable Merchandising Trays
Display Producer: Trion Industries, Inc.
297 Laird Street, Wilkes-Barre, PA l8702
Trion Industries has introduced the AMT ™, an adjustable merchandising tray which organizes and helps improve sales. The AMT ™ is designed for yogurts, ice cream, instant soup cups, tubs, baby food bottles and many other difficult to organize products. It features sturdy plastic lanes with built-in manual feed merchandise that forwards product with ease. The small size tray adjusts from 2-ll/l6" to 3-5/l6 inches wide in l/8" increments. Large size trays adjust from 4" to 4-5/8" in l/8" increments.The display is designed for the freezer, cooler, wire shelving, standard shelving, table top and specialty displays.
Category: Permanent Displays
Display Producer:The Royal Promotion Group
119 West 57th Street, New York, NY 10019
Kroger Supermarkets wanted to increase its Health and Beauty Aids Sales. A unique department design was developed, accommodating a combination of stock gondolas with custom modification to create a unique point of difference. Details included individual category signs, lightboxes, shelf extrusions with illumination and education departments. Style cash wraps and freestanding promotional towers create an inviting environment for supermarket shoppers.
Category: Permanent Displays
Display Producer: Sterling Promotional Corp.
30l0 Westchester Avenue, Purchase, NY l0577
This Covey Run Bakers Rack drew much attention at the point of sale to the brands featured. The rack can be used over and over and then given to the dealer as an incentive.
Category: Inflatables
Display Producer:Sterling Promotional Corp.
30l0 Westchester Avenue, Purchase, NY l0577
Coors kicked off the baseball season with this fun, oversized inflatable baseball glove which is also a chair. Inflatables can be made in any size and shape. They bring a sales message to the consumer in a larger than life, and fun way.
Category: Corrugated Displays
Display Producers: Bay Cities Container (Designer)
8315 Hanan Way, Pico Rivera, CA 90660
IPG Imaging Professionals
26845 Vista Terrace, Lake Forest, CA 92630
IPG Imaging Professionals collaborated with Bay Cities Container Corp. to develop unique cardboard houses for Eckrich Foods. The corrugated E-flute cardboard houses contain four samples of Eckrich meat products in zip locked bags, and Eckrich product information. The boxes, designed by Bay Cities Container Corp., measure 12" x 12" x 9" and are a beautiful forest green with white, yellow, red, orange and blue accents. IPG Imaging Professionals printed the product design on E-flute cardboard using the eight-color, UV-ink PressVu printer
Category: Permanent Displays
Display Producer: Lingo Manufacturing Co., Inc.
7400 Industrial Road, Florence, KY 41042
Flora was tired of the same old cheap and boring displays that have saturated the Natural Foods industry. It needed a display that would convey the same earthy, natural look and feel, just as their teas do. By using a variety of manufacturing processes and materials, Lingo Manufacturing was able to do just that. This display has a small footprint and a very large product capacity. The display design fits perfectly on any crowded counter top and looks more like furniture than a display. The display was constructed of heavy gauge rolled wire, bull-nosed steel shelving, heavy gauge, laser cut logo steel base, four-color process signage and rustic powder coat finish.
Category: Shelf Displays
Display Producer: T.M. Shea Products
964 Livermois Road, Troy, MI 48084
P.O.P. InfoScrolls easily install off shelves, in pegged sections, off end-cap side rails. Custom scrolls and signs are available. The InfoScrolls can feature blinking lights, hold tear-off coupon pads, or feature danglers/wobblers for down aisle viewing.
Category: Sign Holders
Display Producer: Merchandising Inventives, Inc.
1665 S. Waukegan Rd., Waukegan, IL 60085
This Snap-It Sign Holder attaches securely to any standard l l/4" price channel. The unit is particularly useful for everchanging sale items. It holds signs flush and perpendicular to the shelf. It is produced of natural polypropylene.
Category: Permanent Displays
Display Producer: Trion Industries, Inc.
297 Laird Street, Wilkes-Barre, PA 18702
Trion's new EWT Security Units provide an anti-shoplifting alternative by allowing only the front-most item to be removed one-at-a-time, while still permitting customers to purchase a single product trouble-free. Auto feed forwards fresh product for the next sale. EWT Security Units are available in a range of sizes from 5" to 12" wide (mini system from 3" to 6"), and are made-to-order to secure any size product. Units can be arranged for multiple facings and families of products. Security Units shelf-mount via front rail and pushpins or wall-mount via Quick Back Pegboard Backplates.
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