Coors Light POS Helps Consumers ‘Taste The Cold’
Coors Brewing Co., is introducing several new ways to keep beer colder, longer. Coors Light’s Stay Cold Glassware, Cold Wrap Bottles and 18-pack Plastic Bottle Cooler Boxes are arriving in stores to beat the heat.
“Rocky Mountain cold refreshment is the essence of the Coors Light brand,” said Jim Sabia, V.P., Marketing for Coors. "These innovations ensure our consumers can ‘Taste The Cold’ and be refreshed this summer whether they’re at a nightclub dancing or at a barbecue with friends."
Coors Light will support the new packaging through a multi-tiered marketing campaign to run throughout the summer, including television, radio, print and point-of-sale.
Miller Lite Hispanic Campaign Honors Soccer Stars
Miller Lite has unveiled Pasion 10, a Hispanic marketing initiative that honors international soccer stars who wore the number “10”.
“In soccer, the honor of wearing ‘10’ historically has been reserved for a player who exudes the perfect balance of skill and knowledge,” said Tom Long, Miller’s Chief Marketing Officer. “Miller Lite is the perfect beer to honor the spirit of the ‘10’ because it offers the ideal combination of great taste and golden color."
The campaign, executed by MarketVision of San Antonio, TX, includes commemorative cans and glassware featuring players; and the Pasion 10 national sweepstakes that will send three grand prize winners to Germany for a VIP soccer experience.
Sergeant’s Pet Care Debuts EcoSMART Products
As the trend toward natural pet care continues to increase, Sergeant's Pet Care Products is introducing a new line of natural flea, tick and mosquito control products for cats and dogs.
Developed by Sergeant’s using patented technology licensed from EcoSMART Technologies, a world leader in natural pesticide products, the SENTRY Natural Defense line includes a range of treatments derived from a unique combination of natural botanical extracts that can be used safely around other household pets and children.
Beneful Introduces Prepared Meals For Dogs
The Nestle Purina PetCare Co., is introducing Beneful Prepared Meals. This innovative family-style food for dogs is made with real beef, chicken, turkey, pork and lamb, and with wholesome grains.
Beneful Prepared Meals are available in eight varieties and come in clear, ready-to-serve, re-sealable plastic containers-a new packaging innovation in pet food.
“One of the biggest trends we are seeing among pet owners is the desire to feed their dogs the way they feed themselves-choosing food that is made with healthy, high quality ingredients that offer taste and nutrition,” said Steve Crimmins, V. P., Dog Food Marketing. “With Beneful Prepared Meals, we’ve added epicurean polish to pet food to meet the needs of today’s devoted pet owners who want food for their dogs, not dog food.” Special corrugated displays are supporting the launch.
Raven End Cap Targets Tween Girls
Boom! Creative Development, LLC, has introduced a new fragrance and cosmetics collection for Tween girls based on the Disney TV Show, “That’s So Raven.”
This Raven End Cap Display was developed for That’s So Raven Cologne Spray and Fragranced Shimmer Touch Stick in Wal-Mart stores.
The display provides ease of product access, via a shelving arrangement that accounts for the 7" height of the gondola deck. Product height is comfortably accessed at all three levels.
The display utilizes 4/c litho graphics laminated to corrugated which feature That’s So Raven graphics including photos of Raven and the show's logo. Stylized flowers were used as a background for the product. The colors here were screened back 80% so as not to interfere with the prominence of the product.
This display was created for Boom! Creative Development by Menasha Display Group, Philadelphia, PA.
Oroweat Bread Runs 'Heart Of Gold' Promotion
Health conscious consumers can take steps to nutritious eating while winning prizes with the Oroweat instant win “Heart of Gold” promotion. The promotion also includes in-store displays encouraging consumers to enjoy Oroweat, Win Instantly and Celebrate Life.
“Healthy eating is what it’s all about and grain based foods such as bread, especially whole grain bread, remain the foundation of a nutritious diet,” said Dan Larson Oroweat Marketing Director. “This promotion demonstrates and reinforces our brand’s core values.”
Oroweat, produced by Bimbo Bakeries USA, will award more than five million prizes. Instant win prizes range from 150 U.S. gold coins, free Oroweat bread for a year, to 24 Hour Fitness trial passes and coupons for Oroweat products. A $10,000 grand prize will also be awarded through an on-line essay contest.
Country Choice Debuts ‘Fit Kids’ Organic Oatmeal
“Our new Fit Kids Organic Instant Oatmeal, was created to give kids a great tasting and healthy way to start their day,” said John DePaolis, Head of Marketing for Country Choice Organic.
“Made with whole grain organic oats, Fit Kids is fortified with calcium, iron and vitamins--ingredients kids need to stay healthy and active. But we also realize that for kids to eat it, it has to taste great, so we’ve added things like organic cinnamon and organic chocolate chips,” DePaolis said.
The new product introduction will be supported with this corrugated display, which reinforces Country Choice’s natural and healthy brand identity.
Folgers Simply Smooth Debuts
Procter & Gamble’s Folgers brand has introduced Simply Smooth, a stomach-friendly coffee that is the first major category innovation since the launch of decaffeinated coffee over two decades ago.
“New Folgers Simply Smooth provides consumers who have cut back due to stomach discomfort with a great tasting stomach-friendly coffee, and gives them permission to enjoy a second cup,” said Doug McGraw, V.P., Global Coffee for P&G.
New Folgers Simply Smooth will be available in medium-roast regular and decaffeinated varieties at mass merchandisers, grocery and drug stores around the nation.
New Puroast Low-Acid Coffee Is Launched
Puroast, a new low-acid coffee has been found by researchers to be over 50% lower in acid than other leading coffees, even those mass marketed as “stomach-friendly.” This breakthrough allows millions of Americans who’ve been advised to avoid coffee because they suffer from acid reflux to once again enjoy the flavor, aroma and caffeine of authentic coffee.
“This is revolutionary news for the coffee industry, we believe, with the rise in acid reflux sufferers in the aging baby boom population,” said Kerry Sachs, co-founder of Puroast Low-Acid Coffee. “Puroast delivers the caffeine and great gourmet coffee taste that people crave without the stomach problems caused by high acidity.”
Outwater Plastics
KA-ME Displays New Rice Box Meals
KA-ME has introduced Rice Boxes to its line of convenient Asian ready-to-eat meals. The new rice-and-sauce flavors are Red Curry, Green Curry and Sweet and Sour.
KA-ME’s new Rice Boxes come from the traditional curry recipes of Thailand and a sweet and sour sauce from the Canton province of China. No water is required for the cooking—just mix the content of the sauce and rice packets and microwave for two minutes.
KA-ME Noodle and Rice Boxes are distributed to supermarkets and specialty food grocers by Liberty Richter, a premier marketer of specialty foods. The Rice Box Meals are featured on a 48-count shipper display comprising 24 units of Sweet & Sour, 12 units of Red Curry and 12 units of Green Curry.
Sunkist Almond Launches ‘Barcelona Culinary Escape’
Sunkist Almond Accents is conducting its “Barcelona Culinary Escape” contest and sweepstakes with grand prizes for both retailers and shoppers: an epicurean adventure for two to Barcelona, Spain.
“Almond Accents is the convenient solution for aspiring cooks who want to add a gourmet accent to everyday salads, stir-fry, vegetables and rice dishes,” said Dominic Engels, V.P., Marketing, Paramount Farms. “This promotion will help drive trial and keep Almond Accents top-of-mind with health-minded shoppers during the peak salad season.”
To promote the contest, Paramount Farms is offering a pre-packed display shipper, packed with six cases of Almond Accents.
Great Lakes Brewing Case Card Showcases Its Recycling
Great Lakes Brewing Co. is using this multi functional case card-shelf card-counter card with pocket, to showcase its great tasting beer and provide brochures on the Company’s recycling and environmental efforts.
This piece was litho printed on 100# coated stock, mounted to 45 pt chip and die cut to shape with easel attached. Corporate and product awareness was achieved resulting in increased overall sales.
The Great Lakes Brewing Company multi functional case card was produced by Proprint Services Inc., a point-of-purchase display firm based in Toronto, Ontario, Canada.
Mac’s Market Launched For C-Store Operators
Hot Stuff Foods has launched Mac’s Market for smaller retail environments, especially c-stores.
The Mac’s Market concept is “open for business” 24 hours a day because consumers select the items they want from the merchandising unit and heat it in the microwave themselves. From pizzas and subs to gourmet cinnamon rolls and breakfast items, Mac’s Market offers over a dozen items within four sq. ft. of space.
“Hot Stuff Foods understands that many retailers have little space and few staff to dedicate to foodservice labor,” said Des Hague, Chairman and CEO. “Mac’s Market is the solution for these business owners and it can be up and running for only $1,000.”
Original Soup Man Launches Gourmet Retail Line
Al Yeganeh, the inspiration for the famous Seinfeld “Soup Episode,” and founder of Soup Kitchen International, is launching a retail soup line, available in 15 oz. heat-n-serve packages in the refrigerated deli sections of grocers and gourmet markets throughout the U.S. and worldwide.
The new retail soup line includes Turkey Chili, Seafood Bisque, Jambalaya, Al’s Garden Vegetable, and Chicken Vegetable.
The line will be merchandised at retail in this attention-getting, space efficient, refrigerated display unit, which prominently features Soup Kitchen Founder, Al Yeganeh.
McWilliam’s Launches ‘America’s Finest Porch’ Contest
McWilliam’s Hanwood Estate is searching for “America’s Finest Porch,” with the winner receiving an all-expense-paid trip to Australia and a chance to sip wine with the McWilliams, one of Australia's most respected winemaking families.
Many Americans today are entertaining outdoors more than ever and a porch is their ideal place to enjoy a glass of wine with family and friends. In addition to providing a photograph of their outdoor porch, entrants must specify in 150 words or less why they think their porch is America’s finest.
Primo Water Offers DIY Retail Exchange
Primo Water, a national brand of purified, mineral-enhanced bottled water available through bottle exchange at grocery and home stores, has teamed up with Lowe’s and Whirlpool brand coolers making it easier for consumers to drink more water at home.
At more than 1,200 Lowe's stores across the country, consumers can now find fresh-tasting Primo water. Space saving, family sized 3- and 5-gallon bottles come with easy-carry handles and no-spill seals. Primo will provide a free, 5-gallon bottle of water with the purchase of a Whirlpool water cooler. Lowe’s is the first retailer to offer Primo water nationally and will have Primo Recycle Exchanges in its stores.
New Sport Beans Flavors On Display
Jelly Belly Candy Co. has added Fruit Punch and Berry Blue flavors to its Sport Beans Jelly Beans line of energizing jelly beans.
Marketing efforts for the brand, targeted to sports enthusiasts, will include consumer sampling at sporting and other promotional events and special display shippers.
Sport Beans are formulated for sports performance and contain 25 grams of carbohydrates, electrolytes, and 10% of the daily value of Vitamin C, thiamin, riboflavin, and niacin. The new flavors and the original two were recently reformulated to include three B vitamins to replace nutrients lost through sweat.
The Company offers 24-count shelf display caddies for each of the four flavors, 12-count clip strips and 144-count power wing shippers. Special window decals and shelf talkers will also be provided to retailers.
Burlington Spice All-Natural Seasonings Introduced
Burlington Spice Company has introduced a new line of all-natural seasonings without added salt, sugar and MSG.
“What we have done is use the vast body of natural, dehydrated vegetables and spices to truly deliver consumers preferred flavors,” said Brian Fennell, President, Burlington Spice Company.
“Until now, consumers had difficult choices because many seasonings now sold are heavily composed of salt, sugar or MSG,” Fennell said.
The new line of natural seasonings will be supported with colorful corrugated floor displays.
Nordic Naturals Displays Omega Oils
Nordic Naturals is using floor and counter displays to promote its Omega-3 fish oil supplements. The display header emphasizes that Nordic Naturals is “The Delicious Way To Omega Health” because fish taste and “repeat” are the most common objections for taking fish oil supplements,
Nordic Naturals has perfected fish oils by offering great taste, purity and unmatched freshness levels. The product’s freshness eliminates the key complaints of fishy taste and fishy repeat.
Nordic Naturals is offering retailers a variety of promotional materials including a floor display, 18-bottle counter display, and Flip Chart, which has a 1.5" overhang to draw attention to the retailers’ shelves and to aid in educating customers about Omega Oils and help them decide which product is right for them.
Kraft Runs Multi-brand Summer Campaign
Three trusted summertime brands-Kraft Mayonnaise, Kraft Salad Dressings and Kraft Barbecue Sauce-have teamed up for an integrated promotion to show how easy it is to Kraft: everyday meals into extraordinary ones.
“This campaign enables us to showcase multiple Kraft products with a contemporary, creative approach,” said Peter Nowlan, Kraft V.P., Marketing. “We want to encourage consumers to express their ingenuity in the kitchen by giving them inspirational ideas.”
Retailers will feature campaign signage, special offers and meal idea cards. Produce stickers will feature Kraft Salad Dressings, while floor graphics will showcase Kraft Barbecue Sauce.
Lay’s & Kodak Run Summer Promotion
Lay’s potato chips and Eastman Kodak have teamed up to “Capture The Smiles of Summer” by offering free photo stickers with Lay’s potato chips. Consumers can redeem codes found on Lay’s potato chips and receive 12 free photo stickers from Kodak Easyshare Gallery, an online photo service. Consumers may also enter to instantly win one of 150,000 Kodak prizes, such as a Kodak Easyshare V530 digital camera or free Photo Mugs and Photo Books The promotion will be supported with online advertising and point-of-sale displays.
“The Capture the Smiles of Summer promotion will introduce millions of Lays customers to the Kodak Easyshare Gallery,” said David Rich, V.P. Marketing, Kodak Easyshare Gallery. Jeff Swearingen, V.P., Shopper Marketing, Frito-Lay, said, “Lay’s and Kodak Easyshare Gallery are turning good times with family and friends into great memories.”
HarperCollins Publishing & Sutter Home Run Joint Promotion
HarperCollins has partnered with Sutter Home Winery to create the perfect pairing: a glass of wine and a good book, whether they're enjoyed curled up on a couch or in the company of a book club.
Since spring, Sutter Home has been featuring a different Harper paperback title on its Web site each month, as well as reading group guides, recipes and wine and food pairings inspired by the book. In addition, HarperCollins placed neck hangers on two million bottles of Sutter Home wine, offering $3.00 off HarperCollins books.
PepsiCo Ties In With Warner Bros.’ 'Superman Returns'
PepsiCo recently partnered with Warner Bros. to promote “Superman Returns” as the film’s official food and beverage partner. Ralph Santana, V.P., Marketplace Development, Pepsi-Cola, said, “This alliance has allowed us to bring our consumers closer to one of the biggest movies of the summer.”
Pepsi is offering a $1 million reward to the winner of the national “Capture Lex and Win” sweepstakes. To play, consumers enter codes found on packages of Pepsi products at www.dailyplanet.com. Thousands will learn the whereabouts of Lex Luthor and win: an EA Superman Returns video game, a Superman Returns toy from Mattel or a $10 cash reward. Each code entry also enters the consumer into the $1 millionGrand Prize drawing.
Mountain Dew Arctic Burst and Mountain Dew Kryptonite Ice flavored Slurpee drinks will be available in limited-edition Superman returns cups at 7-ELEVEN stores. Pepsi Superman Returns interactive displays will be featured at retailers throughout the country.
Supermarkets Seeking Competitive Edge With Niche Market Stores
“Shifting consumer behaviors and attitudes, shorter product lifecycles, new store concepts and competitive pressures from a broad range of retail formats are driving changes in the way food retail companies do business,” said Michael Sansolo, Sr. V.P., Food Marketing Institute (FMI). There is no longer a ‘one format fits all’ supermarket. Understanding the specific needs of targeted consumers and delivering what they need are essential for success.”
According to the study, “Facts About Store Development,” conducted by the FMI, surveyed companies expressed a strong interest in developing niche stores. They are experimenting with a variety of formats, even offering multiple store types in the same market. Gourmet/specialty is the most popular format, offered by 66.7% of companies, followed by natural/organic (50%) and ethnic (25%).
Other notable trends include: Space for cooking demonstrations is offered by 72% of new stores. More than half (53.7%) have a coffee bar and slightly fewer (52.2%) have installed dollar aisles, addressing consumers’ dual desires for convenience and value. In-store pharmacies (55.7%) continue to be popular. One-fourth (25.4%) of companies offer gasoline sales and nearly one in five (18.3%) feature a “quick stop” area where shoppers can purchase household staples and quick meals. The percentage of supermarket companies offering Magazines is (95.5%), Greeting Cards (94.0%), Deli (91.0%), ATM (85.1%), Fresh, prepared foods for takeout (83.6%), Private label products (83.6%), Ethnic Foods Aisle/Section (79.1%) and Floral/Plant shop (76.1%).
Organic Food Sales Growing At Steady Pace
U.S organic food sales totaled $14 billion in 2005, representing 2.5% of all retail sales of food, according to the Organic Trade Association’s (OTA’s) 2006 Manufacturer Survey.
Organic foods' share of total food sales is up from 1.9% in 2003. According to survey results, sales of organic foods are expected to reach nearly $16 billion by the end of 2006. Meanwhile, non-food products including personal care, flowers, pet food, fiber (linen and clothing), household cleaners and nutritional supplements, grew by 32.5% overall to reach $744 million in sales during 2005.
Organic food categories experiencing the greatest growth during 2005 included meat (55.4%), condiments (24.2%), and dairy products (23.5%). The fastest-growing non-food categories during 2005 were organic flowers (50%), pet food (46%) and fiber (44%).
Emerging Health Trends For Kid-Driven Food And Beverage Categories
“Better-for-you innovation is driving volume growth in many of the most successful food and beverage categories,” said Thom Blischok, President of IRI Retail Solutions and Strategic Consulting. IRI is offering a new study, “Healthy Kids Report: Better-for-You Products in Kid-Driven Food and Beverage Categories.”
Highlights of the study include: The household with kids “spending index” is significantly higher than households without kids for many food and beverage categories. However, much of the marketing and variety focus in these categories is on adult tastes and preferences. Households with kids are a fast-growing, high-spending demographic that has driven 20% growth in key categories since 2002 versus 2% for households without kids. Within kid-driven categories, better-for-you products have grown a total of 31% since 2002 versus 7% for mainstream products. In these categories, better-for-you innovation is driving volume growth more than any other factor. Many of the most successful new products in the past three years promote healthier eating and drinking.
Natural/Organic Market To Reach $46.1 Billion In 2010
What was once considered a fad has evolved into a $28.3 billion natural/organic food market in 2005, according to “Natural and Organic Food and Beverage Industry Trends,” published by research firm Packaged Facts.
Packaged Facts projects sales of natural/organic food and beverages will soar past $46 billion by 2010, increasing by nearly 63%, as the popularity and availability of natural/organic products continues to gain momentum. The addition of Wal-Mart as a major purveyor of organics, rapid growth in all major supermarkets’ private label organic offerings and highly anticipated expansion of the widely successful supermarket "lifestyle" stores assures the forthcoming exponential market growth.
“Organics have clearly become a way of life for millions of health-conscious Americans. And the success of the big 3-Whole Foods, Wild Oats and Trader Joe’s-has finally awakened mainstream American retail to the viability of this market,” said Don Montuori, Publisher of Packaged Facts.
More Hispanics Discovering Wine
The Hispanic is emerging as a leading wine consumer group, according to a survey conducted by Wine Market Council. Wine consumption among Hispanics is increasing more than any other ethnic group. According to the survey, 31% of Hispanic wine drinkers are consuming more wine now than they were during the last few years, while only 11% of Caucasians say the same.
Hispanics display a strong sense of cultural pride when purchasing wine. Among Hispanic consumers, a greater proportion of wine consumption is in imported wines. One third (33%) of wine consumed by Hispanics is imported, compared to 22% among Caucasians and 30% among other ethnic groups. As a source for imported wines consumed by Hispanics, wines from Chile and Argentina are favored by a wide margin, followed by Mexico.
Unilever’s Hispanic Market Study
A new Unilever Hispanic Shopping Trip Study shows that the Hispanic consumer is less satisfied with their shopping experiences than the general market consumer. Food for Hispanic Americans has a cultural significance that extends beyond eating. “Hence, the Hispanic shopper thinks about every aspect of food shopping and preparation,” said Mike Twitty, Sr. Research Manager, Shopper Insight, Unilever.
Additional key findings include: The Hispanic Shopper makes a high number of bigger trips, Fill-In and Major Stock-Up, and far fewer Quick Trips than the general market consumer. Quick Trips are just 44% of all trips she makes vs. 62% for general market shoppers. Non-food items drive Quick Trips for the Hispanic Shopper. Hispanic women are significantly more aware (by a 48% to 36% margin) of “specials” before going to the store.
The Hispanic Shopper may spend less per routine trip, but a full 54% of her total grocery spending occurs on routine trips vs. 22% in the general market. Even more dramatic, only 2% of her trips are urgent, vs. 19% for the general market. Hispanic shoppers are shopping with someone else-most frequently with kids-on 29% of all trips, compared to 23% in the general market. They’re nearly twice as likely to be shopping with a non-family member, such as a friend, than is the general market.
7UP Gets Natural Makeover
Cadbury Schweppes’ 7UP brand has undertaken a natural makeover. The UNCOLA will now be made from 100% natural ingredients.
“We’re proud to be the first mainstream carbonated soft drink brand to address consumer demand for a great tasting lemon-lime soft drink made from 100% natural ingredients,” said Randy Gier, CMO, Cadbury Schweppes. “By removing all the artificial ingredients, 7UP is remaining true to its roots as ‘the UNCOLA’ alternative.”
Coca-Cola & Godiva Launch Indulgent Beverage
Coca-Cola NA and Godiva Chocolatier have launched a new line of premium blended indulgent beverages called Godiva Belgian Blends.
Available in three flavors, Godiva Belgian Blends will be sold in stylish 9.5 fl. oz. glass bottles-in singles and four packs.
Lay's Potato Chips Now Available With NuSun
Frito-Lay is reducing the saturated fat in its leading potato chip brands, Lay's and Ruffles, by more than 50% by switching to NuSun sunflower oil, a heart healthy oil. In addition to reducing the saturated fats, the move to NuSun will increase the mono- and polyunsaturated fats, commonly known as “good fats.”
Thomas’ Squares Bagelbread Debuts
Thomas’ has introduced Thomas' Square Bagelbread, a uniquely square-shaped bagel that combines the classic flavor of a bagel with the soft texture of bread to create a tasty alternative to bread and rolls. Thomas’ Square bagelbread features a square shape that matches the shape of most deli meats; a smaller hole to help keep condiments in the sandwich and a special texture that is part bread and part bagel.
Children’s Tylenol With Flavor Creator Introduced
McNeil Consumer Healthcare, makers of Children’s Tylenol, have developed a new product that allows parents to customize the flavor of their child’s medicine. There are four flavor combinations to choose from with Children’s Tylenol with Flavor Creator. Parents simply pour the appropriate amount of medicine in the dosing cup and add the crystals to create the flavor that meets their child’s taste preference.
AP Graphics is the exclusive U.S. distributor of a three dimensional relief printing process known as AP3D. This printing process is a more dynamic alternative to flat one dimensional printing, and can be used in a myriad of ways including point-of-purchase displays, case cards, standees, full size posters, backlit signage, counter cards and danglers. For more information, contact AP Graphics, 250 Hudson Street, New York, NY 10013; (Tel) 212-645-1792, (Fax) 212-645-6204, (E-mail) rgapgraphics@aol.com.
Displays by Martin Paul offers an extensive line of cooler door display systems for beverages and other grocery products. This patented display system’s narrow width fits most cooler doors. It features 6 compartments to keep products straightened and sorted. It comes with 4 adhesion platforms for a secure hold. The display system is stocked in clear, and custom colors are also available. The display system has a copy area that will accept label graphics that measure 1.5" X 4.5" For more information, contact Displays by Martin Paul Inc., 9307 Interstate 35, Denton, TX 76207;(Tel.) 940-458-7976; (Fax) 940-458-4229 (Web Site) www.martinpaul.com.
Um Imports offers magnetic floating displays, which attract attention at the point-of-purchase. The displays use magnets to suspend objects in the air, without cables. Um Imports also offers such high-tech attention-getting display devices as neon signs and plasma displays, custom waterfalls and LED Signs and displays. For more information, contact Um Imports, 1674 Virginia Road, Los Angeles, CA 90019; (Tel) 323-730-9990; (Fax) 323-730-9993; (Web) www.umimports.com.
Clip Strip Corp. has introduced Roto Clip sign holders. Roto Clips easily attach with spring tension clips. Four models grip material up to 1" thick, and can be placed virtually anywhere. They can be used on wood, glass, and acrylic shelving, grid panels, garment racks, display arms and wire panels or can be utilized directly off the product itself (e.g. tops of bottles, lampshades, etc.). The remainder of the line accommodates material up to 3/8" thick. Roto Clips come with one to five uni-socket joints, allowing the signage to be displayed at any angle. The uni-socket joints also permit the signs to be rotated. For more information, contact Clip Strip Corp., 343 South River Street, Hackensack, NJ 07601; (Tel) 800-425-4778, (Fax) 201-342-1438, (Web) www.clipstrip.com.
Rave Media’s PromoRoll “beverage seller” pull down sign fixes to any display or suction cups on glass. This new sign is ideal for wine tasting notes and food pairings, beer profiles and promotions, distilled spirits drink recipes and mixing tips. For more information on PromoRoll or beverage marketing P.O.S., contact Rave Media, (Tel) 1-866-699-2653, (Web Site) www.ravemediamarketing.com.
Edge Displays offers the Edge Eurostyle End Cap display. The display brings sleek, contemporary styling to the beverage end-cap display. It is also space efficient and easy to stock and shop with its gravity feed, angled shelving. The unit’s color scheme and graphics can be customized to specific requirements. For more information contact Edge Displays, 1650 New Highway, Farmingdale, NY 11735; (Tel) 631-756-1733; (Fax)631-756-1714; (Web Site) www.edgedisplays.com.
Clothbanners.com, based in San Rafael, CA, offers cost effective high resolution fabric printing for all types of display applications. The firm combines high quality lithographic dye-sublimation with technical sewing to meet demanding display requirements. For more information, contact Clothbanners.com at (Tel) 415-492-2135; (Fax) 415-492-2132; (Web) www.clothbanners.com.
Jorge Campos Scores In Bimbo P.O.P. Campaign
Jorge Campos, symbol of Mexican soccer, recently teamed up with Bimbo, Mexico’s leading baking company, for a promotion tying into the World Cup.
Campos’ is featured on p.o.p. displays in the U.S. The displays feature the slogan, “Solo necesitas pasion.”
“Just as Campos' passion made him a world class champion, Bimbo’s passion for creating the highest quality products has made us a world class leader in the baking industry,” said Juan Miguel Esaa, Bimbo Brand Manager for the U.S. “This program likens passion for our work with our customers’ passion for soccer.”
In addition, the Bimbo brand has launched three new products including Manthechox vanilla muffins; Panque Marmol, a marble pound cake; and Flaxseed Bars for the health conscious. Support for the new products introduction incorporates engaging p.o.p. materials including headers and store static clings and promotional activities.
Coors Light Silver Bullet Train To Tour Country
Coors Light is bringing Rocky Mountain cold refreshment to consumers nationwide with the Silver Bullet Train mobile marketing vehicle, designed to look like the Silver Bullet Train in Coors Light ads.
Jim Sabia,V.P., Marketing, Coors Light, said, “We are bringing the Train to cities and at festivals, offering consumers a chance to win Coors Light prizes.”
The first car of the Silver Bullet Train is a mobile brewery tour containing displays and large flat-screen TVs. The second car is the Coors Light Lounge offering consumers the opportunity to play interactive games on Sony game systems. The Silver Bullet Train was created by Vivid Marketing, Smyrna, GA.
Corona & Playboy Run Summer Sweepstakes
Corona Extra is partnering with Playboy this summer to take its “Linen & Lime” promotion to the next level. Targeted to the urban market, the promotion is supported with on -and off-premise POS, radio and print ads in Playboy. “The eye-catching POS and sweepstakes will build the product’s momentum with the urban market,” said Don Mann, Marketing Manager, Gambrinus Co.
The sweepstakes winner will receive a luxury home for the weekend, invitation for three guests and a private party including a Playboy Playmate. Consumers can enter the sweepstakes via forms on retail displays, and the July issue of Playboy.
On- and off-premise displays include dimensional danglers, table tents and banners, and there will also be Corona “White Linen Parties” at on-premise accounts. The “Linen & Lime” promotion was developed by multicultural agency GlobalHue.
Anheuser-Busch Promotes Seasonal Beach Bum Blonde Ale
Anheuser-Busch’s newest draught, Beach Bum Blond Ale, brings refreshment and relaxation to adults this summer, continuing the brewer’s popular seasonal draught program.
On-premise signage encourages adults to ask for Beach Bum Blond Ale when at their favorite bar or restaurant this summer.
Equal Bus Tour Campaign Launches
Merisant is conducting a promotional campaign and Bus Tour for its Equal brand, which highlights the zero calorie sweetener as the perfect beverage accompaniment. The campaign represents the largest experiential campaign that Merisant has ever executed.
The Equal Campaign Bus Tour is the centerpiece of the program. The bus, a double-decker, fully wrapped café on wheels, is visiting retailers and lifestyle events in major markets. Campaign staffers are handing out coffee and tea with Equal, as well as new Equal Flavor Sticks, and encourage consumers to "cast their vote" for the flavor they like the best.
“Our research shows that people who use Equal have a passion for the brand,” said Susan Silver, Marketing Director at Merisant. “The campaign rallies around the fact that Equal makes beverages taste great and it encourages consumers to demand a better-tasting beverage with Equal.”
Equal’s 2006 promotional campaign and Bus Tour was developed by 141 Worldwide, a Chicago, IL-based marketing services company. 141 Boomerang, the experiential marketing division for 141, is managing the bus tour.
Glaceau Vitamin Water Launches Mobile Tour
Glaceau Vitamin Water launched a national marketing tour to promote Formula 50 Vitamin Water, co-created with rap star 50 Cent. The nationwide tour greeted all arriving Anger Management Tour concert goers and a professional mobile sound stage was set up for an MC battle to find the best freestyle MC in each particular market while serving as a sampling opportunity for Vitamin Water and their network of nationwide hydration teams and vehicles.
Festive Productions (www.festiveprod.com), a leading special events production company, provided a 40x24 Hydraulic Mobile Stage, Tow vehicle, Next GEO T Sound System, Lighting, DJ, MC Battle Host, Stage Vehicle Branded Wrap and major signage opportunity. The tour traveled over 15,000 miles in less than 2 months cross country and up and down each coast.
Coupon Dispensing Kiosks Launched In BI-LO Stores
Matthias MoneyBoard’s new coupon dispensing system via kiosks is being piloted by BI-LO supermarkets in the Southeast.
The interactive web-based system is available in stores 24/7 with three free-standing touch-screen kiosks per store, each with two screens displaying 24 coupons at all times. A touch of the illuminated image on the screen gives the shopper an instant coupon for a product, along with its location in the store. The instant-access unit revolutionizes coupon marketing, redemption, validation and reconciliation. Manufacturers also control the maximum number of coupons redeemed and the coupon amount, while MMB manages all aspects of the program for the manufacturers and the stores. Data is delivered via secure internet transmissions.
For more information on the Matthias MoneyBoard coupon machines, visit www.matthiasmoneyboard.com.
Kellogg’s Sampling Station Launches New Special K Bars
Kellogg’s is introducing new flavors of its popular Special K snack bars in Australia and wanted to invite customers to try the new products using enticing fully-branded environments set up in shopping centers around the country. Kellogg’s retained Globotech Displays (www.globotechdisplays.com) to provide an economical solution.
Globotech’s SOLO counters created the perfect setting to sample the new Special K bars due to its portability and modular configuration. One counter is used to place an LCD screen featuring product videos. A back-lit SOLO Light helps create an eye-catching ensemble.
DAVID Seeds Runs Mobile Tour
DAVID Seeds, a leading sunflower seed brand and long-time favorite in baseball dugouts across the nation, is hitting the road for an 80-day tour to baseball parks and venues across America to celebrate baseball and 80 years of providing healthful, delicious sunflower seeds.
The brand is taking its new DAVID Seedmobile on the road to 27 cities, giving fans a chance to come out of the stands and onto the field, to try their baseball skills. Fans at each tour stop will have an opportunity to test their fastball against a DAVID Seed speed gun, catch packets of DAVID Seeds launched by the Spitter Car, play the latest baseball video games, compete in seed-spitting contests and view equipment used by Big League stars.
Category: Counter Displays
Display Producer: Menasha Display Group
60l E. Erie Avenue, Philadelphia, PA l9l34
The Cadbury Changemaker promotes Cadbury Chocolate Truffles. The objective for the display was to create a high end display with unique structure and graphics. The unit has rounded sides and the graphics include foil and foil stamping in addition to flat and high gloss varnish. The order quantity was increased 33% higher once mock ups were produced.
Category: Floorstands
Display Producer: New Dimensions Research Corp.
260 Spagnoli Road, Melville, NY 11747
This Coppertone Floorstand creates instant brand awareness and provides an off-shelf position for Coppertone Continuous Spray products, the brand's number-one selling product. The unit emphasizes the product bottle and packaging and helps to cut through category clutter by offering this dynamic display vehicle. It also stocks a large amount of product in a small footprint.
Category: Permanent Displays
Display Producer: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY l0577
This Coveyrun Cart was used to display its line of wines in a display that could be moved around and placed in a variety of locations most convenient for the retailer. The cart is a fabulous display piece and serves as a dealer incentive.
Category: Permanent Displays
Display Producer: Flair Display Inc.
3920 Merritt Ave., Bronx, New York 10466
The Quara rack was designed for the introduction of this Argentina based wine. It comes in 6 types all with colorful label designs featuring the llama in the body of the label. A 6 case and 4 case version was designed to accommodate all size accounts. This unit was specifically made for the larger retail accounts. The logo llama was brought to life by fabricating a 3-D figure using various color laminates for the body parts and 2 powder coated wire baskets for the main body. It holds 6 cases of product and created eye-catching visibility across the store helping the introduction of the exciting new world of Quara wines.
Category: Promotional Displays
Display Producer: Proprint Services
562l Finch Avenue East, Unit #5, Toronto, Ontario
Canada M1B 2T9
This program for Chiquita Fruit features litho, screen and flexo printing on items from stickers to posters to large hanging mobiles. These P.O.P materials were placed in-store to draw attention to the freshness of the products. A large mobile was visible from far away as it hung over the produce section. Posters were placed in a T stand in the aisle while stickers were on packages of product and coupon pads were on the shelf beside the cling vinyl on the refrigerated section.
Category: Free-Standing Racks
Display Producer: Clip Strip Corp.
343 South River Street, Hackensack, NJ 0760l
These free-standing snack racks are of all steel construction with welded, genuine coil-spring steel clips to assure trouble-free, long-lived service in the toughest retail environments. The racks are powder-coated (off-white) for a rust-free, attractive appearance. Product can be loaded onto the front and/or back of the racks. The 2-wand version (shown) has 28 clips, a 3-wand version has 42. The top 2 clips serve as a convenient sign holder. The economical snack racks are designed to ship flat to save on shipping cost. Assembly is easy - simply insert display frame into base and begin loading merchandise. Free samples are available.
Category: Corrugated Displays
Display Producer: Kell Specialty Products/Great
Northern Corporation
421 Palmer Street, Chippewa Falls, WI 54729-0028
This display was designed to provide a high-impact, multi-brand unit for back to school distribution. The display offers large volume product distribution with restocking. The shelves on the hutch area can be restocked daily as sold out. The hood area of the display comes off, allowing shelves for co-branding promotional areas.
Category: Stock Displays And Hooks
Display Producer: Art-Phyl Creations
16250 NW 48th Avenue, Miami, FL 33014
Art-Phyl Creations has been a direct manufacturer of Display Hooks, Merchandising Aids and Stock P.O.P. displays for over 45 years. With over 1 million hooks in stock, its line includes standard wire and plastic pegboard hooks, Scanhooks, Hooks for Corrugated and Specialty Display Hooks including literature pockets, buckets, bins, garment, hat and shoe displayers. Art-Phyl also manufactures a complete line of stock p.o.p. displays, strip merchandisers and accessories. All of the products are now available from the online store at www.hookstore.com.
Category: Basket Displays
Display Producer: Mobile Merchandisers
2611 Henson Road, Mount Vernon, WA 98273
On the floor as spot merchandisers or on the counter, these beautiful basket displays are sure to catch the customer's attention. These and many other displays are available from our basket line.
Category: P.O.P Programs
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit #5, Toronto, Ontario,
Canada M1B 2T9
This full program of in-store P.O.P materials for Pepsi was created to draw consumers to the product and the sweepstakes, and to tie in with the blockbuster "Superman Returns" movie. Various items including life size standees, shelf talkers, giant end aisles, pole signs and tent cards were screen and litho printed and then die cut to shape. The Superman program is expected to be a super success, driving consumer interest and volume.
Category: Pusher Hooks
Display Producer: Trion Industries, Inc.
297 Laird Street, Wilkes-Barre, PA l8702-6997
This new pusher hook keeps displays faced automatically. It is available for Pegboard, Slatwall and Bar Merchandisers. The spring loaded hooks keep the product forward and well-faced. Various lengths and spring tensions are available to fill a full range of product needs and weights. Pegboard and Slatwall versions come silver powder coated while the Bar merchandiser version is available in choice of black, beige or silver. Optional label holders are available for all styles.
Category: Beverage Displays
Display Producer: Edge Displays
1650 New Highway, Farmingdale, LI, NY 11735
The Pepsi Can Stopper is an outdoor storage unit, a unique, visual way of showing the Pepsi product on sale while at the same time, protecting it against outdoor elements. The solid and attractive display is constructed of tubular metal posts secured to a steel base and top. It has a lockable sliding door which hides away when the unit is open. The vacuum-formed flip-top lid and wraparaound "Pepsi Can" graphics are printed on high impact styrene material.
Category: Counter Displays
Display Producer: POP Express International Corp.
560l Collins Ave., Miami Beach, FL 33l40
POP Express offers a line of Counter Displays. The company recently opened its office in Miami, FL after over 20 years experience in international markets in Argentina, Brazil and Mexico.
Category: Counter Mats
Display Producer: CounterPoint
6355 Sunset Corporate Drive, Las Vegas, NV 89l20
CounterPoint ® Frame-It ™ FLEX Window Counter Mats increase the attention your sales message receives by allowing recipients to customize the counter mat. Users place current specials, instruction sheets, notices, etc., into the protective window, framed by a promotional message. Our Edge Load Frame-It ™ FLEX mats offers window sizes up to l l/4" from the edge of the counter mat, multiple windows and custom-shaped windows.
Category: Promotional Displays
Display Producer: Menasha Display Group
601 E. Erie Avenue, Philadelphia, PA 19134
The Nivea Body Age Defying Sidekick/Floorstand provides a universal display vehicle to coincide with the volume launch in Wal-Mart of the same product in a 30" pdq format. Both displays feature the same product size and packaging, a tester and information brochures, but only half the product volume of the pdq. The design is highly efficient and economical while offering an upscale appearance. Retailers can introduce this new produce in a quick sell-through quantity.
Category: Promotional Displays
Display Producer: Arrow Display
100 Frontage Road, Newark, NJ 07114
Tropicana is using this display to gain off-shelf placement for cold juice products. The colorful graphics on the display support the message, “Enjoy Fresh Squeezed Taste. Have a Tropicana Morning.”
Category: Inflatables
Display Producer: Sterling Promotional Corp.
30l0 Westchester Avenue, Purchase, NY l0577
The LaChoy Rooster is a 36 inch inflatable. It was distributed at supermarkets around the country calling attention to the product at the point of sale and helping to increase sales.
Category: Promotional Displays
Display Producer: Arrow Display
100 Frontage Road, Newark, NJ 07114
This colorful giant replica of the Blue Fish Riesling bottle provides a cost effective way to gain attention for the Blue Fish brand at the point-of-sale.
Category: Permanent Displays
Display Producer: Flair Display Inc.
3920 Merritt Ave., Bronx, New York l0466
This Yellow Tail Reserve Rack was designed for YTR, the fine line of premium wines in the Yellow Tail family of products. A rich cherry mahogany Melamine material was used to fabricate a 4 case capacity rack offering the bottle in various positions of display. The logos were done in a rich gold and black ink on the side panels and the header.
Category: Inflatables
Display Producer: Sterling Promotional Corp.
30l0 Westchester Avenue, Purchase, NY 10577
This Killian St. Pat's Hat is a giant 36" inflatable that can actually be worn on a person's head. The unit was used as a fun display to call attention to the Killian brand during St. Patrick's Day festivities.
Category: Light Boxes
Display Producer: POP Express International Corp.
5601 Collins Ave., Miami Beach, FL 33140
POP Express offers Light Boxes available in various sizes and shapes. The company recently opened its office in Miami, FL., after over 20 years experience in international markets in Argentina, Brazil and Mexico.
Category: Permanent Displays
Display Producer: New Dimensions Research Corp.
260 Spagnoli Road, Melville, NY ll747
This Duracell Endcap creates a long-term battery location which supplements additional Duracell displays already in the store and helps gain category dominance. It creates a distinct identity for the brand. It is designed to accommodate both peghook packaging as well as Duracell's PackOne modules. A gravity feed system allows for easy restocking.
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