Displays Promote Launch Of Tin Roof Wine Cellars
White Rocket Wine Co., Napa, CA, is launching Tin Roof Cellars, a premium wine brand, supported with an array of compelling point-of-sale materials depicting a small, tin-roofed winery that looks as if it emerged from a John Steinbeck novel.
“We wanted a look that was simultaneously retro and modern, that speaks of old-fashioned quality yet appeals to Millennial generation consumers who increasingly comprise the market for premium and super-premium wines,” said Mark Feinberg, White Rocket Wine Co., V.P., Marketing. “Our new label invites consumers to imagine sitting on a porch gazing at vineyards while listening to the patter of rain on a tin roof.”
The “Under The Roof - It’s The Place To Be,” theme will be supported with display racks, case cards, posters, shelf talkers, logoed corkscrews and 3-liter display bottles.
Modmix USDA Organic Gourmet Cocktail Mixers Debut
Vinum Global has joined with Modmix to launch Modmix, USDA organic cocktail mixers.
“Modmix introduces organic luxury to the cocktail mixer category,” said Gretchen Nix, Modmix creator. “Modmix offers a sophisticated beverage choice where green and style meet.”
Nix personally creates the Modmix recipes. Each blend uses only the finest organic ingredients, including raw, unrefined sugar, organic fruits and herbs.
Three hand-crafted mixers are available now: Pomegranate Cosmopolitan, Lavender Lemon Drop and Citrus Margarita.
Modmix will be merchandised in this eye-catching ModPod display.
Hershey & Kraft Displays Support S'Mores Promotion
Hershey Co. and Kraft Foods have launched a summer-long celebration of S'mores, the classic combination of Hershey’s Milk Chocolate, Honey Maid Grahams and Kraft Jet-Puffed Marshmallows. The co-branded campaign will include a joint FSI, joint in-store merchandising, consumer promotions and sampling during a national mobile marketing tour.
“This celebration provides a complete merchandising package for our retail customers,” said Michele Buck, Chief Marketing Officer, Hershey Co.
In addition to a mobile tour, the partnership includes cross promotion on packaging, joint p.o.p. displays, in-store coupons, a full page national FSI, and a joint consumer website featuring S'mores recipes.
Sunkist Pistachios Runs ‘Fuel Up & Win’ Display Contest
Paramount Farms is conducting the Sunkist Pistachios “Fuel Up and Win” display contest.
“Racing season is the ideal time to boost in-store pistachio sales with high impact, creative retail displays,” said Dominic Engels, V.P., Marketing, Paramount Farms. “That’s because we know pistachios, a strong impulse purchase item, have widespread family appeal and index higher than any other nut within this demographic. Plus, retailers report that when displays are utilized, and with good merchandising, a sales lift of 300 to 400 percent can be expected.”
The creator of the winning display will receive a grand prize trip for two to the 2008 Pepsi 400 at Daytona® scheduled for July 5th.
Moosehead Offering A Personalized Mirror
Moosehead uses this personalized mirror to draw attention at both on and off premise accounts.
The mirror is digitally printed, with a wood frame that can be painted or stained. Digital printing allows the mirrors to be personally printed for different accounts.
This mirror was created for Moosehead by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm.
Pop Rocks Hosts ‘Be a Pop Rocks Star’ Sweepstakes
Pop Rocks, makers of the original popping candy brand, is offering fans the chance to release their own unique musical genius, with the company’s first annual Be a Pop Rocks Star Sweepstakes.
Pop Rocks has invited children to enter into the sweepstakes by submitting original song lyrics about why Pop Rocks is their favorite candy treat. Five grand prize winners will each receive a Limited Edition Pop Rocks Star Satin Jacket to flaunt their new rock star status.
The Sweepstakes is being supported with in-store shipper display standees.
American Beverage Displays TooTarts
American Beverage Corp. has formed a partnership with Innovative Candy Concepts, manufacturer of Too Tarts SmartChoice candy brand, to introduce a line of Too Tarts SmartChoice SOURWAVE. beverages.
SOURWAVE is an intensely flavored juice drink that brings the sour flavor profiles that Too Tarts(R) SmartChoice(TM) candy is known for to the beverage market.
SOURWAVE flavors include Green Apple, Fruit Punch, Blueberry and Strawberry. The juice will contain 100% daily value of Vitamin C, 25% juice, no refined sugars and only 45 calories per bottle, significantly less calories than most other drinks on the market.
Special pallet displays will be used to help merchandise the new beverage line.
‘There is nothing else on the market in a juice drink that compares to Too Tarts SmartChoice SOURWAVE,” said Armand Hammer, CEO of Innovative Candy Concepts.
New popchips Bring Flavor To Healthy Snacking
popchips™, a new line of all-natural popped potato, corn and rice chips from popchips Corp. of Rancho Dominguez, CA, is bringing new flavor and innovation to healthier snacking. popchips start with all-natural ingredients like potatoes, organic white corn and whole grain brown rice, apply heat and pressure (no oil) and pop! a new chip is born.
popchips have no hydrogenated oils or msg, and they have only half the fat of fried potato chips.
popchips come in nine flavors including Barbeque Potato, Sea Salt Corn, Cheddar Corn, Parmesan and Wasabi Rice Chips.
Keith Belling, said, popchips co-founder, “We found that by popping our chips, we could put the flavor back into a great tasting, all-natural line of chips. After all, if it doesn’t taste good - it isn't a snack.”
popchips will be featured in the salty snack aisle of leading supermarkets at special end-aisle displays.
Kettle Foods Displays New Bakes Line
This decorative wooden baker’s rack displays Kettle Foods new Bakes line of Baked Potato, Pretzel and Pita Chips.
The free-standing display conveys a healthy and homey feeling for the Kettle™ brand Bakes products. The display header features the logo for the new Bakes line, and the display shelves highlight product benefits, including “Fresh” and “Natural.”
The durable display will help gain off-shelf display positioning for the brand in natural food and grocery stores.
Pedigree Mobile Display For Pet Food Retailers
The Pedigree Mobile Hand Cart was created for Masterfoods USA to provide a mobile display for large pet food retailers.
The Pedigree Mobile Hand Cart was designed with bright yellow colored graphics that reinforced the Pedigree brand.
Space was provided on the header for pricing during retail promotions. To develop the strength and durability needed to accommodate the large weight and size of dog food packaging, the display was constructed with steel tubing, heavy gauge wire, sheet metal and heavy-duty casters. It was designed to assemble quickly and easily.
This Pedigree display was created by Multi Dimensional Resources, a Carlstadt, NJ-based p.o.p. display firm.
Outwater Plastics
Displays Support Relaunch Of Eukanuba
Eukanuba, a Procter & Gamble brand, recently launched a multi-platform marketing campaign to educate consumers about the unique nutritional needs of different dog breeds.
The new Eukanuba lineup will deliver customized nutrition by breed, health and performance needs. In addition to breed-specific formulas, there are new formulas for Sensitive Skin, Healthy Joints, Sensitive Stomachs and Weight Loss.
“Owners of purebred dogs demand nutrition customized to meet their breed’s particular needs,” said Andrew Meurer, Eukanuba Marketing Director. “Eukanuba now has one of the most customized line-ups available in pet specialty stores to help Feed the Breed.”
Colorful point-of-purchase displays will promote the new line-up at retail.
Pathmark Debuts ‘Go Fresh, Go Local’
Pathmark Stores has introduced a new supermarket concept emphasizing its “Go Fresh, Go Local” branding and merchandising initiatives in a newly remodeled, full-service store located in Kinnelon, N.J. The renovated 55,400-sq.-ft. store was designed by the retail division of Coleman brandworx (CBX), the New York City-based strategic branding and design agency.
New decor elements include a warm color palette, flooring, fixturing and specialty lighting, as well as an emphasis on department signage and graphics through a new in-store communication system.
The Kinnelon store features freestanding wooden floor fixtures and a warm color palette. Bounded by a series of refrigerated cases, the department’s core is defined by repositionable track head lighting centered over the moveable floor fixtures that elevate Pathmark’s extensive produce offering to specialty boutique status. Further enhancing the department is eye-catching signage with photos of fresh fruits and vegetables combined with phrases such as “Just picked,” “Farm fresh,” and “Vine ripened” to convey the fresh and local message.
Dress For Success Cleaners Provides Turnkey Display System
Dress For Success Cleaners (DFS) has opened its first in-store dry cleaning location with Baker’s in Omaha, Nebraska, a Dillon Stores format, which is a Division of Kroger.
Baker’s shoppers can now enjoy the one-stop shopping convenience of Dress For Success Cleaners’ quality dry cleaning and laundry at low, everyday prices. Baker’s will benefit from increased shopping visit frequency and customer loyalty.
By meeting supermarket customers' demand for convenience, DFS provides an enhanced one-stop shopping experience.
Unilever Study Reveals How Boomers Shop
Unilever U.S. recently released a study, entitled “Boomer Shoppers Today and Tomorrow: Following the Money,” which reveals how this demographic, whose disposable income is pegged at about $2 trillion a year, shops today, and what kind of shopping experiences they are likely to seek ten years from now.
“This study finds that all Boomers are not the same in terms of their shopping needs,” said Mike Twitty, Senior Manager, Shopper Insights, Unilever U.S. “We identified six different sets of shopping desires that identify what shoppers will be looking for ten years from now.
The six unique shopping scenarios include: High Expectations: In this scenario, Boomers invest more time and money in their purchases and are seeking a premium shopping experience. Neighborhood Connections: Boomers in this scenario believe purchases are an extension of the people that they buy from. Good To Go: Convenience and simplicity coupled with quality drive this scenario. Do It For Me: Disengaged from the shopping experience, Boomers rely on others to deal with the hassle of shopping. Fun of the Fair: In this scenario, shopping turns into sport. Boomers are hunting for new products and experiences. Shop and Save: This scenario is one dimensional. It is all about getting the best price with relation to value.
IRI Examines Under-Served & High Growth Consumer Segments
Due to size and projected growth, three consumer groups are emerging as critical segments for consumer packaged goods (CPG) marketers: families with young children, Hispanics and lower-income consumers. The report, “Emerging Consumer Segments: Capturing Potential in High-Growth and Under-Served Markets,” from Information Resources Inc. (IRI), outlines these growth opportunities.
Households with children under the age of twelve will be one of the fastest growing U.S. population segments over the next decade within the enormous Echo Boomer generation. These households have demonstrated a preference for the broad product assortment and value that supercenters offer. Households with young children generally make fewer but larger shopping trips and spend 24% more per trip than the average household.
The Hispanic population currently represents 14% of the total U.S. population and is expected to increase 29% by 2015. 2007 will mark the first year that Hispanics control more disposable income than any other U.S. minority group. Since the Hispanic market has a high and growing representation among young families, it is a huge market for baby-related categories. Several recent product introductions have answered the call for Hispanic-specific innovation, such as Gerber’s Recetas Latinas line, Sunshine Cheez-It Fiesta and Oreo Dulce de Leche.
Even though lower-income consumers may spend less, they do make more frequent shopping trips. These frequent trips are mostly to value channels. Grocers, who are beginning to answer the call for increased value with new no-frills formats, such as Supervalu’s Sav-A-Lot and Food Lion’s Bottom Dollar.
Millennials Perception Of Wine
Wine is perceived as “more trendy” today than ever before and young people view wine as a “quality” product they will drink “more frequently” and “in greater variety” in the future, according to a VINEXPO study titled, “20-25 Year-Olds and Wine.” Young people believe that wine is now consumed “more casually,”and not in the “formal setting of the dinner table or with a restaurant meal only.” Brands have made wine “more accessible.”
All countries thought that wine portrays a “mature” image, saying, “My friends who have jobs, who are starting to earn more, tend to prefer wine.” The US commented that “branding” has made “wine more fun” and “younger.” All of the young people interviewed thought that good wine “is expensive” saying they “feared the quality” of inexpensive wine.
All respondents said they want wine’s image to be “younger” and “more accessible” and to “take the myth out of wine culture.” Everyone liked “varietal wines” that are “light, fruity and refreshing.” The US, UK and Belgium mentioned an interest in “wine-based cocktails.” Americans and Japanese said they would be interested in “packaging designed for young people” and “promotions and cool advertising.”
$3.2 Billion Energy Drink Market
The $3.2 billion energy drink market is getting a boost from the nightclub set. Mintel’s research reveals that more that one fourth of adult energy drink consumers mix energy drinks with alcoholic beverages. This is compared to 14% who say they mix energy drinks with non-alcoholic beverages. Asian respondents had the highest percentage for mixing with alcoholic beverages, with close to 40% of the overall respondents representing this group. The lowest percentage was seen in black respondents, representing only 15% of the consumers within the overall group.
“Energy drinks have entered a more mature growth phase,” said David Morris, analyst for Mintel. “However, with its strong connection to teens and young adults, the market should continue to attract new industry players.”
According to the Mintel, close to 200 new energy drinks were introduced in the U.S. market in 2006. The market is predicted to reach $5.9 billion in the next four years.
DASANI Plus Enhanced Water Beverages Launched
DASANI has launched DASANI Plus vitamin-enhanced flavored water beverages in three varieties: Refresh + Revive: Kiwi Strawberry Flavor with Vitamins B3, B6 and B12; Cleanse + Restore: Pomegranate Blackberry Flavor with Vitamins E, B3, B6 and B12; and Defend + Protect: Orange Tangerine Flavor with Vitamin E and Zinc.
Gloria Garrett, Coca-Cola, V.P., Hydration, said, “DASANI enhanced water beverages are a real ‘Plus’ for consumers seeking great taste, zero calories, and added nutrients.”
Aluminum Bottle Art Series
Mountain Dew has launched Green Label Art, a limited-edition series of aluminum bottles featuring designs created by a variety of artists. This series marks the first time a carbonated soft drink will be packaged in an aluminum bottle in the U.S.
“Green Label Art is about Mountain Dew facilitating creativity and self-expression,” said Frank Cooper, VP, Marketing, Mountain Dew.
Chicken Of The Sea Launches Gourmet Tuna
Chicken of the Sea has introduced a new Genova brand of premium, Italian-style tuna and salmon. The Genova gourmet brand of all-natural yellowfin and albacore tuna, and sockeye salmon is rich in omega-3 and low in fat and calories A Chicken of the Sea spokesman said, “This new line adds to the health benefits of tuna and salmon by being packed in antioxidant-rich olive oil. In addition to its many health benefits, the new line offers gourmet taste and flavor that consumers want.”
Vita Foods & Cadbury Schweppes Launch Line Of Sauces & Marinades
Vita Foods and Cadbury Schweppes have launched a new line of soda-flavored sauces and marinades.
The barbeque sauce and meat marinades feature the popular sodas Dr Pepper, 7UP and A&W Root Beer.
Outwater’s Standard and “Baby” Binning Divider Strips enable users to easily create reconfigurable partitions or dividers for bins, drawers, cabinets, or displays. Comprising raised slots into which dividers of different materials can be temporarily or permanently fitted, Outwater’s Binning Divider Strips can be cut to suit any installation and are offered with 1/8" and ¼" divider slots in 2-3/4" x 60" and 2-3/4" x 48" configurations (Standard Divider Strips), or a 1/4" divider slot in a 1" x 60" format (“Baby” Binning Divider Strips). For more information, contact Outwater Plastics Industries, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; 201-498-8750, (Web Site) www.outwater.com.
ZBD Displays, Ltd., is introducing its zero-power epop™ electronic paper technology, to North America. The epop solution automates pricing, product and promotion information, which provides shoppers with a more visually appealing experience. ZBD’s epop solution consists of zero-power LCD displays that provide product information and pricing that can be updated wirelessly across the enterprise or store level. For more information, visit zbddisplays.com
Litco’s Inca presswood pallets are both source reducing and recyclable. The pallets are made of pre and post-consumer wood waste. They are molded into one piece from a mixture of resin and wood fiber under high pressure. This enables 50 pallets to nest in a seven-foot high stack. Litco’s presswood pallets are made with high heat and therefore are free of bugs, bark and mold. For more information, contact Litco International, P.O. Box 150, Vienna, OH 44473; (Tel) 330-539-5433; (Web) www.litco.com.
Mobile Merchandisers introduces Magnettach, a magnetic merchandiser, which attaches to all metal coolers, freezer and shelving. Magnettach uses high density magnets and requires no screws or bolts for mounting. For more information, contact Mobile Merchandisers, P.O. Box 1223, Mount Vernon, WA 98273; (Tel) 800-452-9809, (Web) www.mobmerch.com.
The TD Fischer Group provides promotional and permanent displays for the beverage industry. This Leinenkugel display holds 21 12-packs in a compact 17"D x 26"W x 67.5"H area. It features a two-sided chalkboard header. For more information, contact The TD Fischer Group, Inc., 2110 West Street, Wausau, WI 54401; (Tel) 866-866-DISPLAY (3477), 715-848-1121; Fax: 715-848-4104; (Web Site) www.tdfischer.com.
Creative Fabrications has introduced scent sampling units that dispense up to 500 fragrance sample cards using a patented time delay mechanism. SCENT SIMPLY™ can be customized to feature products’ branding and identity. The units are small enough to be placed on shelves or incorporated into POP displays. For more information, contact Creative Fabrications, 63 Meserole Ave.,Brooklyn, NY 11222; (Tel.) 917.848.6644; (Fax) 718.349.3168; (Web) www.creative-fabrications.com.
AdTech has introduced the Infoshade-Jumbo, which can be made in widths of 12"-48". In addition to promoting products on shelf, it is perfect for overhead signage programs. A simple pull on the Infoshade delivers more information than other options. After viewing, the Infoshade automatically retracts. For more information, contact Ad Tech LLC, 135 Sheldon St., El Segundo, CA 90245; (Tel) 310-414-8080; (Web) www.infoshade.com.
Marketing Communications Inc. (MCI) introduces the Pallet Jacket, a simple, cost effective tool for creating mass merchandising bins within store aisles. The Pallet Jacket ships flat, stores flat and utilizes standard size pallets for creating a variable depth display. The end result for customers is a highly efficient method for building mass displays, eliminating costs associated with shipping, storing, and handling other styles of bins. The Pallet Jacket incorporates full color graphics that are custom designed and produced for maximized results. For more information on the Pallet Jacket, contact Marketing Communications, Inc., 950 Vitality Drive, Suite A, Comstock Park, MI 49321; (Tel) 800-942-9225, (Fax) 888-942-2647, (Web) www.gomci.com.
The New ‘World Of Coca-Cola’ Opens
Coca-Cola recently celebrated the official grand opening of the new World of Coca-Cola® at Pemberton Place in Atlanta, GA. “Our strategy with the new attraction is communicating that intangible emotional connection that people have with Coca-Cola,” said Marc Mathieu, Sr. V.P. Global Brand Marketing.
The attraction features three theaters, a real bottling line, a popular culture exhibit showcasing artwork by Andy Warhol and a contemporary tasting lounge. Visitors can play interactive games, send digital postcards, create their own pop art and contribute their Coca-Cola memories to a living exhibit.
Price Chopper Launches iSave Today Shopper Program
Price Chopper Supermarkets has started iSaveToday, a 1-to-1 shopper program delivering relevant offers to consumers at the start of their shopping trip. Shoppers scan their AdvantEdge (loyalty) card at the iSaveToday dispenser kiosk and within seconds receive a sheet of up to eight offers selected for them based on their shopping history.
In addition to its capability of delivering offer sheets at high speed, it houses Price Chopper's ad circulars and streaming video imparting food and health information.
Price Chopper selected Entry Point Communications (EPC), Hartford, CT, to implement the iSaveToday system.
Pyramid Offering Retailers Custom Sandwich Board Signs
Pyramid Brewing Company is providing on-premise retailers with this custom Sandwich Board signage.
The Sandwich board features two framed chalkboards with a printed wooden header. Chalkboards are supported from behind by plywood for increased strength and durability.
Hinged at the top and supported with chains, the sandwich board can easily be displayed in a vestibule or on a sidewalk.
This Pyramid Sandwich Board was created for Pyramid Brewing by Heritage Sign & Display, (www.popsigns.com), a Nesquehoning, PA-based p.o.p. display firm.
Dr Pepper Debuts Band In A Bubble
Epic recording artists Cartel, recently were sealed in a 2,000-sq. ft, bubble at Pier 54 in New York City, to record the follow-up to their breakthrough debut album, CHROMA.
The bubble, designed by renowned architecture firm TPG, housed the five members of Cartel for a month while they recorded their new album for an MTV music special, “Band in a Bubble Presented by Dr Pepper,” with special access streamed round-the-clock at www.drpepperbubble.com
Andrew Springate, V.P., Marketing, Dr Pepper, said “The bubble was rigged with 23 web cameras so consumers could get special access to Cartel’s every move at www.drpepperbubble.com.”
The bubble, inspired by the way many small bubbles build up together in a freshly-opened bottle of Dr Pepper, incorporates 55,000 pounds of steel truss and fire-proof rigid fiber glass.
“The structure is an exercise in branding. TPG approached the challenge of creating a fully branded, yet fully functional, structure,” said Armando Gallardo, director at TPG.
Gatorade Promotion Features Basewrap
Gatorade is promoting its ‘Rain’ beverage line using a promotion with tent cards, wobblers, cling vinyls and the basewrap shown. Gatorade Rain combines the benefits of the original Gatorade Thirst Quencher formula, with a light, refreshing flavor.
The basewrap covers the bottom of skids and projects a clean and crisp image. The basewrap is printed on smooth stock making the images stand out. This basewrap was printed on an inline 9 color press and then rewound into 50' rolls.
This Gatorade program was designed and produced by Proprint Services, Inc., (www.pop-online.com) a Toronto, Ontario, Canada-based point-of-purchase display firm.
Category: Stock Displays And Hooks
Display Producer: Art-Phyl Creations
16250 NW 48th Avenue, Miami, FL 33014
Art-Phyl Creations has been a direct manufacturer of Display Hooks, Merchandising Aids and Stock P.O.P. displays for over 45 years. With over 1 million hooks in stock, its line includes standard wire and plastic pegboard hooks, Scanhooks, Hooks for Corrugated and Specialty Display Hooks including literature pockets, buckets, bins, garment, hat and shoe displayers. Art-Phyl also manufactures a complete line of stock p.o.p. displays, strip merchandisers and accessories. All of the products are now available from the online store at www.hookstore.com.
Category: Basewrap
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5,Toronto, Ontario, Canada MlB 2T9
This basewrap was created for the "Lipton Love at First Taste" Promotion. The basewrap was printed on card stock with a uv coating to protect it. The smoothness of the material insures that the graphics look outstanding. It is different than corrugate wraps, there are no vertical lines to compromise the creative. The material is easy to handle and simple to ship. The program also included pole signs, wobblers and cling and the basewrap created a defined area of where the product was sold and helped launch a new tag line of Love at First Taste.
Category: Corrugated Displays
Display Producer: U.S. Display Group
8l0 S. Washington St., Tullahoma, TN 37388
This Wise Rediscover America Sweepstakes display was used to support an on-bag sweepstakes and consumer offer promotion focusing on Wise Foods' heritage with the iconic Peppy the owl from the l950's. Wise also wanted to garner incremental unit sales of their natural potato chips during the promotional period by restricting the limited edition retro bags to display the vehicle. The display was featured in several chains with 2,000 displays produced for Wise Foods, Inc.
Category: Signs
Display Producer: Heritage Sign & Display, Inc.
344 Industrial Road, Nesquehoning, PA 18240
The Session Lighted Sign uses an illuminated double sided feature to draw attention to on-premise accounts. The sign is digitally printed using four color process with two custom printed acrylic panels, for the double sided sign, and is illuminated by one fluorescent light fixture enclosed in a custom shaped light box with polished aluminum trim. Two chains and "S" hooks are included for hanging.
Category: Corrugated Displays
Display Producer: Menasha Display Group
60l E. Erie Avenue, Philadelphia, PA 19134
The 24 ct. Reese's Cooler Pack is a gravity feed display that sells Hershey's biggest selling item, Reese's Peanut butter cups, in the cooler section. The program uses un-used space, the cooler section doors to promote an impulse purchase. The design addresses the unique requirements of placement, ease of set-up and consumer interaction.
Category: Permanent Displays
Display Producer: Edge Displays
111 Gary Way, Ronkonkoma, NY 11779
Edge Display Group created this Sobe Pure Rush Floor-stand. This unit was awarded as one of the best displays at the last PEPSI "Modern Trade Show" in Purchase, New York. This display has a 20" footprint, 84" height and a 20" depth giving it the capability to hold 108 - 8.03oz cans and 16 - 4 packs. A 4 color process printing die cut skateboarder rides along a black curved metal rail. Each shelf is made as a skateboard consisting of black wire and a styrene gravity feed. All 4 shelves attach to the rear frame.
This signage is part of a whole instore promotion at a grocer that is raising awareness of the environmental issues facing us. The green campaign consisted of signage including posters, aisle bridges, repo vinyl and wobblers strategically placed throughout the store. The signage highlighted environmentally friendly products for sale. They were also part of the overall movement to communicate that the stores themselves have moved in the green direction to help preserve the environment. The Aisle Bridge in the picture was produced using recycled paper and a standing die. The program was produced by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
Litco offers its "Greener Earth" P.O.P Presswood Pallets, which are both source reducing and recyclable. They are made of pre and post-consumer wood waste. Pre-consumer wood waste includes wood from strip mining, forest management thinning and urban clearing. No trees are cut specifically for the production of the pallets. Post consumer includes used wooden pallets and boxes. Litco's presswood pallets are molded into one piece which enables 50 pallets to nest in a seven-foot high stack, saving warehouse space. The pallets are available in many sizes. For more information, contact Litco International, One Litco Drive, Vienna, OH 44473.
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