Stouffer’s Displays A La Carte Menu Selections
Nestle Canada is testing a new frozen foods brand; Stouffer’s A La Carte Menu Selections, designed as an alternative to expensive restaurants. To reinforce the feeling of the high quality, specialty food one would find at a bistro, distinct packaging defined by a "chalk board" script logo, a vibrant color coding system, and high-impact photographs was developed by Russell Inc., a design consultancy based in Toronto, Canada.
Russell also designed an in-store shopping area, complete with a display case that enables consumers to make their own choices and experiment by navigating through the shelves to quickly find matching color combinations.
Special recipe and garnishing ideas are featured on recipe cards showing mouth-watering photos of the meal recommendation.
Exclusively Pet Features Dog Cookie Cart Display
Exclusively Pet Inc., based in Milwaukee, WI, is offering retailers the Exclusively Dog Cookie Cart.
Resembling a bakery cart with a red and white striped canopy, the display ties in nicely with the products’ unique appearance. The solid wood construction and moving wheels make it a desirable store fixture for displaying the entire product line of dog cookies, designed to resemble popular human treats. The Cart may be shopped from all four sides and is approximately 3‘ wide and less than 2’ deep.
It was designed and manufactured by Display Pack Plus International, located in Waukesha, WI.
Casa Fiesta Display Houses Chips & Salsa
This Casa Fiesta Display merchandises bags of Casa Fiesta Tortilla Chips and jars of Casa Fiesta Salsa Dip. With angled tray facings and corner uprights, the Logo Rack display, created by Display Technologies, Whitestone, NY, offers a new look in stock display rack merchandising.
Available in a variety of sizes and perfect for end-cap, corner or island merchandising, the Logo Rack can be customized with color and graphics to create a unique, brand-specific look.
The line is constructed of high quality plastic, ships knocked down for freight savings, and sets up easily without tools. Wheels are available for cross-merchandising purposes or to allow placement flexibility for the retailer.
HP Foods Features BBQ Sauce Display
This barbecue-themed display was designed to promote HP Foods’ summer product range within major supermarkets and leading independents across the United Kingdom.
"This unique display has been beneficial in generating additional sales for HP Foods," said Christopher Tune of HP Foods. Received well by the retailers, the unit creates a powerful secondary placement within the store. High visual impact has been achieved by ensuring that the display uses the colorful product packaging to its fullest advantage.
This HP display was produced by NDI Creative Display, a Cheshire, Great Britain-based point-of-purchase display firm.
The display won an award in the new British Point-of-Purchase Award program.
1998 Teen Eating Survey
The nation’s 23 million teens are veritable eating machines, with typical 12 to 17 year olds eating on average 4.33 times a day. Close to half (42%) eat five or more times a day, according to the "1998 Teen Eating Study." The study, commissioned by Channel One Network, found that a third of those meals are eaten away from home, with teens spending $12.7 billion a year at fast food restaurants.
Lunch is the meal most likely to be eaten away from home, with most (58%) buying something at school and about 28% bringing lunch from home. The after school snack has become a "fourth meal" for most surveyed. The typical teen spends $1.25 a day on after school snacking, a total of $5.2 billion a year.
Teens visit fast food restaurants more than twice a week spending $5.72 on each visit for a total of almost $13 billion a year. Hamburgers are teens’ favorite with 46% ordering one when they stop for fast food. Pizza is next at 13% followed by 10% Tex-Mex.
Dr Pepper Jelly Belly Beans Introduced
Dr Pepper flavored Jelly Belly jelly beans are now being produced by Goelitz Candy Co., Fairfield, CA, and are being distributed to department stores, gourmet, gift and candy stores.
Peter Cain, Goelitz V.P., Marketing, said, "The use of a licensed flavoring to make a new Jelly Belly bean is part of our strategic marketing move toward co-branding."
Kellogg Introduces Snack-Packs
Kellogg has introduced Snack-Pack individual snack-size cereal bags for convenient snacking on the go.
Kellogg’s Snack-Pack is available in 9-, 27- and 36-count variety packs containing 1 ounce snack-size pouches of Froot Loops, Corn Pops and Apple Jacks cereals.
Snack-Packs will be merchandised in the snack aisle.
Borden Debuts Classico Pasta Sauce Flavors
Borden has added Fire-Roasted Tomato & Garlic and Portobello Mushroom to its Classico pasta sauce line. Classico’s new Spicy Tomato and Pesto reflects the trend towards spicier foods.
Free standing and end cap displays support, the "Make It A Classico Night" promotion, which offers Italian meal solutions in a one-stop shopping format. Displays include new Classico sauce flavors, Creamette pasta and a related item to complete the meal.
Rooster Moist Smokeless Tobacco Introduced
U.S. Tobacco, Greenwich, CT, is introducing Rooster smokeless tobacco with longer-lasting flavor. Under the slogan, "Rooster. It Lasts.", the company will highlight the product’s large can size, bolder flavor and increased value. Rooster is packaged in a 1.5 oz. can that offers 25% more tobacco than other brands.
The introduction is being supported with an integrated marketing program including a "buy one, get one free" promotion, and display materials.
Nibble Me Books Offer Tasty Way To Learn
Nibble Me Books, Akron, OH, provide children with a way to learn and have fun using candy buttons, gummies, and jelly beans.
Since the books were first introduced, several candy manufacturers have lent their names and confections to the stories.
Nibble Me Books merchandising displays, include 24-count floor shippers and 12-count counter shippers.
Nabisco Runs Cool School Bus Promotion
Nabisco’s Cool School Bus promotion has carried Nabisco products and the latest Tiger Electronic toys including Furby, Brain Shift, game.com, Lazer Tag and 99X to 50 lucky winners across the country.
The Nabisco Cool School Bus sweepstakes will award the contents of the bus to a grand prize winner in all 50 states. Details of the sweepstakes are on various Nabisco products and larger than life point-of-sale displays in supermarkets nationwide.
Nabisco is also supporting the Cool School Bus promotion with television advertising and a print campaign in kid’s publications. The delivery of the Cool School Bus to the 50 grand prize winners will take place in spring of 1999.
Got Milk? Sampling Hits Dairy Aisles
Co-Options, has launched the national rollout of its Got Milk? Goodies Bags in major supermarket chains. The Got Milk? Goodies Bag was created by Co-Options, under license from the California Milk Processor Board.
Participating grocers will support the sampling event with custom dairy aisle displays and circular inserts. The event attracts brands that are made with or consumed with milk, plus brands that target large families.
For more information, contact Co-Options, 815 Post Rd., Darien, CT 06820; (Tel.) 203-656-22202.
Kellogg & Joe Boxer Run College Promo
Kellogg and Joe Boxer have teamed up for "Kellogg’s Boxer Bonanza."
College students who purchase convenience items at campus bookstores receive bar-coded cards to be run through a talking scanner unit that announces winners. At each school, 20 instant winners receive a pair of boxers and 100 win a single-serve package of Kellogg’s cereal.
Similac Advance Floor Display
Abbott Canada launches its new Similac Advance Step 2 product for older infants featuring a floor display that allow its current users to "step up" to the next level to maintain a continued source of nutrition for their developing infants. This floor display had to be sturdy to support over 60 lbs. of product without collapsing at the point of sale. The display offers the consumer easy access to these larger and heavy tins and offers a large well-recognized logo and graphics for parents to identity easily. A brochure provides the consumer with more information on the product. The Similac Advance Floor Display was created by Point 1 Displays Inc., 5454 Cote De Liesse, Mount-Royal, PQ, Canada H4P 1A5.
Sargento Foods MooTown Snack Display
This display was designed to be placed in high traffic areas with a new product category, increasing product sales that may have been missed by being placed in "traditional" locations. The display housed several varieties of the MooTown Cheeze & Crackers, Cheeze & Cheddar Cheeze Sticks, Chocolate Chip Cookies & Cream, Graham Cookies & sprinkled Vanilla Creme, Cheeze & Crunchy Pretzels and Cheeze & Crispy Sticks for a special promotion. The unit is constructed of clear Braziete which withstands fluctuating temperature change, is break resistant and is clear, allowing the colorful and enticing packaging of the MooTown Snacks to show through. The Sargento Foods MooTown Snack Display was created by Braeside Displays, 795 Bartlett Avenue., Antioch, IL 60002.
Doritos and Ruffles Dimensional Inflatables
These dimensional inflatables were produced for the Monster Bash Promotion for Halloween. The Doritos bag features a three dimensional flying witch on both sides of the bag. The Ruffles bag has a dimensional ghost popping out of the bag. Both inflatables are fully decorated on both sides using 4 color process printing for a realistic effect. The displays were manufactured with a water pocket on the bottom and a handing tab at the top so that they could be displayed on the selling floor or from the ceiling. Doritos and Ruffles Dimensional Inflatables were created by Sterling Promotional Corp., 2 Gannett Drive, White Plains, NY 10604.
Hebrew National was seeking a dynamic sign to market its line of "franks". They chose the Sunspot illuminated sign. Sunspots are easy to read even in the brightest sunlight and they have a dramatic look at night. They offer the advantage of low maintenance and easy accessibility. Sunspots achieve neon visibility at a much reduced cost. For more information on Sunspots Illuminated Signs, write to International Patterns, 50 Inez Drive, Bay Shore, NY 11706.
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