Trinity Oaks Displays Support Launch
The introduction of Trinity Oaks, the super-premium wine brand launched recently by Trinchero Family Estates, is being supported by innovative point-of-sale displays and a special events marketing program including wine tastings at concerts, art fairs, and street festivals.
At a suggested retail price of $10, Trinity Oaks is competing in the fastest-growing price segment of the wine business. “All signs point to Trinity Oaks being a major success,” said Terry Wheatley, Trinchero Family Estates Sr. V.P., Sales and Marketing. "A majority of the retail chains in the country are already offering it. The fact that we’ve entered a category filled with established, high-profile brands and made an immediate impact means the trade has whole-heartedly embraced Trinity Oaks. This reflects the high quality of the wines and the packaging, as well as the powerful advertising and event marketing campaigns we've launched to support the brand, which represents a $10 million commitment."
Aquafina Gondola Creates Brand Presence
The in-aisle section of the water category is at times difficult for consumers to locate. This Aquafina Bottled Water Gondola display system defines the category, a pioneering merchandising step in the bottled water category, with a system that retrofits into existing retail gondolas.
The Aquafina Gondola display system is comprised of Injection Molded Aisle Interrupter Blade Signs as well as an Extruded Header Sign. Each shelf is dressed out with extruded double channel shelf front extrusions that utilize injection molded shelf organizers. These enable dividing each shelf into dedicated product areas. All visible components are dressed out with 4/color litho printed tag stock. The Aisle Interrupters have Aquafina Mountain-Scape Headers. The display spans 48" wide, but can be set up for either 24" or 36" as well. The system has two aisle blade signs with vacuum formed caps modeled after the outline of the Aquafina mountain logo to capture consumer attention.
The Aquafina Gondola display system was produced for Pepsico Inc., by New Dimensions Research Corp. of Melville, NY.
Display Shaped Like Al Capone's Hat Promotes Cigars
A merchandising container shaped like Al Capone's hat is helping to promote sales of specialty small cigars that have been dipped in cognac.
Customers serve themselves directly from the container, which can be placed on a countertop or other display area. The clear container is tough enough to withstand almost constant handling. It is also relatively inexpensive making it cost effective for the cigar company to expand distribution from tobacco shops to discount retailers. The unit is injection blow molded of Eastman Chemical Company's Eastar copolyester GNO46, according to Abe Kolker, owner of Advance Plastics Unlimited, Inc., Hialeah, Florida, which produced the display.
“We used to market them in ordinary screw-lid jars, which worked fine for our base of tobacco shops, but mass retailers found them totally inappropriate,” said Kolker. “Now, with the newly designed container, they welcome the product in their stores.
Miller Lite Launches Super Bowl Tailgate Tour
As the official beer sponsor of Super Bowl XXXVI, Miller Lite has launched the Super Bowl Tailgate Tour on- and off-premise promotion.
Four guys, riding on the Miller Lite RV, will take a fantasy tailgate tour all the way to New Orleans in January. Making stops at various locations around the country, the RV will be available for promotional and sampling opportunities. Legal-age drinkers can join in the fun and win trips to the Super Bowl by entering the sweepstakes via entry forms found inside the Miller Lite NFL Guide, one of the most widely distributed annual football publications in the world, or on the Internet at MillerLite.com.
Merchandisers carry a cross-promotional coupon book that features Planter’s nuts, Banquet chicken wings, and Oscar Mayer hot dogs.
WWF And BIC Team Up To Launch Novelty Lighters
BIC Corp. has introduced twelve BIC lighter designs featuring the World Wrestling Federation brand. The launch is the beginning of a two-year partnership between WWF and BIC, to produce a line of lighters designed with the images of WWF superstars including Chyna, The Rock, and Stone Cold Steve Austin.
The new series will be available in 50-count trays. The display trays are designed to resemble the famous WWF’s “squared circle” wrestling ring.
According to Chris Mills, BIC's Global Marketing Manager-Lighter Category, the WWF branded product line will promote “collectibility.” “The initial twelve designs will feature today’s hottest WWF Superstars as well as three property logos,” he said. “When the story line changes and new stars are in the limelight, our lighter designs will feature these new stars and create on-going excitement about the series.”
Miller Brewing & MGM Run Halloween Promotion
MGM Home Entertainment and Miller Brewing have joined forces for a Halloween promotion featuring MGM’s Halloween 2001 collection of more than 66 videos and DVDs and Miller Lite and Miller Genuine Draft.
The “Get Your Party Vamped” promotion allows consumers who purchase Miller Lite, Miller Genuine Draft or Miller Genuine Draft Light to purchase one of three selected MGM Halloween VHS titles for $3.99. Consumers also receive discounts on MGM Halloween titles through instant coupons placed on-pack of Miller products.
The promotion is handled by Los Angeles-based PBM Marketing Solutions for MGM and St. Louis-based Zipatoni for Miller. P.O.S. includes stand-ups, display cards and ceiling danglers.
“We sought an alliance timed to the Halloween season that would increase our distribution channels and provide impactful cross-promotional opportunities,” said Corie Tappin, Sr. V.P. Marketing, MGM Home Entertainment. “Combining the global recognition of Miller and MGM with the fun of Halloween allows us to entertain a wider group of consumers,” said Mario Austin, Brand Promotions Manager, Miller Brewing.
New Shiner Hefeweizen Brew Supported By P.O.P.
Spoetzl Brewery has introduced Shiner Hefeweizen, a classic unfiltered Bavarian-style wheat brew that delivers a rich, satisfying flavor. “Always pour Shiner Hefeweizen into a glass in order to properly rouse the yeast that lingers at the bottom of the bottle,” said Gary Hudman, Shiner Brand Manager. “We are telling people to ‘Pour yourself an out-of-bottle experience.’”
Shiner will support Shiner Hefeweizen with a full line of interactive and attention-grabbing point-of-sale materials including tackers, banners, table tents, and counter cards that encourage consumers to pour their own ‘out of bottle’ experience.
Sunkist & Bally Run Co-Marketing Program
Sunkist Growers and Bally Total Fitness are conducting a co-marketing program including in-store promotions featuring fitness demonstrations by personal trainers and sweepstakes at participating national grocery chains including Ralph’s, Tom Thumb and Randall’s. Shoppers at Ralph’s can participate in a sweepstakes to win a treadmill valued at $1,200.
Sunkist will distribute 750,000 Bally Total Fitness two-week membership certificates in four-pound bags of oranges and five-pound bags of grapefruits with select retailers across the country and will hold a sweepstakes for a one-year membership to Bally Total Fitness. The agreement also includes the distribution of Sunkist coupons at the 250 Bally Fitness Formula stores located in Bally Total Fitness clubs across the country.
Schick Shave Shack Promotion Searches For Silk Effects Singing Sensations
The Schick Shave Shack, a 32-foot trailer that converts into a stage complete with showerhead microphones, is holding contests in U.S. cities in search of “Silk Effects,” female singing groups with a smooth karaoke sound. Each group will choose one of hundreds of songs available and perform it karaoke-style in front of festival and concert-goers.
“The Schick Shave Shack is a tremendous vehicle for providing female shavers with tips and techniques for getting a smooth, safe shave with the Silk Effects Plus razor,” said Linda Gilmore, Brand Manager for Schick. The Grand Prize “Silk Effects” group will win a fun-filled glam weekend in Hollywood, CA, courtesy of Schick Shaving Products, Milford, CT.
The Gen Y Snack Food Appetite
The sales potential with Gen Y for snack food marketers is enormous, according to a new study by food consulting firm Promar International, based in Alexandria, VA. “They already engage in snacking more than any other demographic, and are extremely sophisticated and image-conscious consumers,” said Natasha Matijasevic, Promar analyst and author of “Generation Y: Winning Snack Strategies.”
Capturing the Gen Y stomach means that food companies must take seriously the demands of these consumers. “Although they follow on the heels of the overexposed Gen X and have numbers that will eventually exceed those of the Baby Boomers, they should not be confused with either,” said Matijasevic.
Promar’s study outlines the main drivers behind Generation Y’s purchasing behavior and also evaluates key implications for snack food industry players.
Americans Finding It Hard To Eat ‘Right’
A large majority of U.S. adults (75%) know that changing the way they prepare food can be better for their health, but only half (49%) say they have made the changes they should.
According to findings released from the “Filippo Berio Olive Oil Food And Family Traditions Survey,” as many as one-third (32%) of those who have not made changes say they are still not sure how to incorporate healthier choices into the way they eat. The top reasons cited by those not making healthier choices in how they eat: 80% don’t want to change the taste; 50% don’t want to change the way some foods have traditionally been prepared, and 32% are not sure what ingredients or products to substitute. When it comes to where people are getting their food information, many people (65%) say friends and family are the most influential sources of information for new foods and preparation techniques, followed by newspapers and magazines (44%). Thirty-seven percent claim that cooking programs on television are among influential sources for learning new ways to prepare food.
Americans Say They Are ‘Going Organic’
Forty percent of Americans say organic food will be a bigger part of their diet within one year, and 50% predict it will be a bigger part within the next five years, according to the new report, “Walnut Acres Certified Organic Future.” Six in 10 Americans (63%) buy organic foods and beverages at least sometimes. The survey found that nearly two in three Americans (63%) feel organic foods are better and more healthful for them. When it comes to gender, women are more concerned about food safety. Forty-one percent of women vs. 32% of men say they are concerned about food safety.
Limited availability may be inhibiting the organic market. Forty four percent say organic foods are not available where they shop. Half of all people who rarely or never buy organics (51%) cite lack of selection as a reason. Another barrier to the purchase of organic foods is their premium price. Nearly seven in ten (68%) of consumers who do not regularly buy organic products cite higher costs as the reason.
Three out of four consumers are unable to differentiate between organic foods and those labeled “all natural.” Americans may have misconceptions, but the majority (57%), believe they are somewhat knowledgeable about organic foods. Some, 81% know that organic foods must be grown without the use of added hormones, pesticides or fertilizers, according to the survey conducted by Roper Starch Worldwide for the organic brand, Walnut Acres.
Study Finds Increased Sales For Brewers Using In-Store Base Wrap & Brand Signs
Newly issued results from the supermarket phase of the POPAI study, “In-Store Advertising Becomes A Measured Medium,” demonstrates the sales power of several different forms of P.O.P. advertising in support of beer products. Base wrap was found at 28% of all audited product displays and brand signs were found at 18% of all product displays. While base wrap generated a sales increase of 2.9%, brand signs propelled a 6.7% sales increase.
Even more effective was the utilization of multiple forms of P.O.P. advertising. When base wrap was in place at a product display, the addition of a brand sign yielded a total sales increase of 9%. The addition of a thematic sign generated a sales increase of 13%. Likewise, the addition of a branded shipper yielded a total sales increase of 17%.
Convenience Store Sales Top $269 Billion
Sales from the country's 119,751 convenience stores topped a quarter-trillion dollars in 2000 ($269.4 billion). Overall, industry sales were up 15.1% over those of 1999, and are more than double those of 10 years ago, according to the National Association of Convenience Stores’ 2001 State of the Industry Report.
Motor fuels sales continue to dominate overall convenience store sales, with the convenience store industry selling more than 60% of all motor fuels purchased in the U.S. Foodservice (food prepared on site) led sales of in-store items, ranking first in gross profit dollars and second in overall sales. Consumers purchased more snacks in 2000. Among in-store edibles, packaged sweet snacks, experienced the highest rate of growth (54%). Alternative snacks, which include meat snacks, granola, fruit snacks and energy bars, had the second highest rate of growth, increasing by 21% over the previous year’s sales. Rounding out the top three, salty snacks, grew 20.9% from 1999. Juices and juice drink sales were up 30%, bottled water sales increased 26%, ready-to-drink iced tea sales grew 19% and sports drink sales climbed 14%. The convenience store industry reported a continuing evolution toward offering more products and services under one roof. New services for those seeking an “office on the road” include ATM services (in 63% of stores), money orders (in 77% of stores), and copy/fax services (in 19% of stores).
BIC Debuts Pocket Pen
BIC has launched the BIC Cristal Pocket, the tiniest edition to the Cristal pen family. The miniature edition is only 4.5 inches long. In a world of rapidly “shrinking” personal tools, it was a natural step to launch a mini version of Cristal, said Janel Olsen, Product Manager.
“Cell phones, laptops and PDAs are examples of products designed to take anywhere. Now, the Cristal Pocket makes the BIC Cristal pen even more mobile.”
M&M’s Dulce de Leche Target Latinos
In response to the dynamic growth of the U.S.-Latino market, M&M/MARS has introduced M&M’s Dulce de Leche-Caramel Chocolate Candies. M&M/MARS will be the first major confectionery manufacturer to introduce the dulce de leche flavor, inspired by the staple Latino dessert.
Roberto Garcia, M&M’s Ethnic Marketing Manager, said, “Although Dulce de Leche was designed with Latino taste buds in mind, everyone is sure to love the rich and creamy combination.”
Heinz Introduces Line of Gourmet Frozen Pizzas
Heinz Frozen Food Co. has launched Smart Ones Bistro Selections Pizzas, offering a variety of nutritious lunch and dinner options. Five varieties as well as unique toppings and crusts sets Smart Ones apart. “Consumer research indicates a demand for greater flavor variety,” said Scott Hart, General Manager, Marketing.
T.M. Shea Products has introduced 2 different three sided grid systems for pegged plan-o-gram sections. The Power Tri-Grid comes in 4 stock sizes. The Spinner Grid stock size is 5”x36”. Both fixtures adjust horizontally from 12”-22” from the back wall and adjust in 2” increments. A wide variety of back plates and peg hooks are available. Custom signage can be applied and custom sizes/colors can be created. For more information, contact T.M. Shea Products, 1343 Rochester Rd., Troy, MI 48083, (Tel) 800-922-5233, (Fax) 248-589-1535 (Web Site)www.tmsheaproducts.com.
Trion Industries has expanded its offering of Merchandiser Strips with the introduction of the Double-Sided Strip, which allows product to be hung on both sides facing traffic up and down the aisle. It is available with an offset hook designed for pallet rack mount, or a nylon tie for universal mount anywhere. The Merchandiser also mounts to Trion’s Double Clip Strip Holder. Durable powder-coated steel construction provides long life and supports the heaviest products. Almost 30" in length, it offers 19 product hanging stations. For more information and/or samples, contact Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-4665, 570-824-1000, (Web Site) www.trionind.com.
ProPrint Services, Inc., creates dramatic ceiling breakthroughs that attract attention without utilizing any retail floorspace. The ceiling breakthroughs are a cost effective way to reach consumers at the point-of-purchase. For more information about ceiling breakthroughs, contact ProPrint Services, 5621 Finch Ave., #5, Toronto, Ont. Canada M1B 2T9 (Tel) 416-754-3028; (Fax) 416-754-3119; (Web) www.pop-online.com.
Pepsi Mall Tour Promotes Code Red
Pepsi-Cola & Simon Brand Ventures have launched a nationwide Code Red Simon Mall Tour. Mountain Dew Code Red is Mountain Dew’s first line extension since 1988.
Simon shoppers can visit special Code Red Lounges featuring flashing red lights, red bean bag chairs, larger than life Code Red bottles and a sound system playing the latest hip-hop hits. While relaxing in the lounge and enjoying free samples, shoppers can participate in interactive quiz games for prizes.
The Tour is part of a national marketing and vending alliance between Simon Brand Ventures and Pepsi-Cola.
Sutter Winery Launches ‘Sutter Home For Hope’
Sutter Home is making a major statement this Fall, with 3.2 million bottles of Sutter Home White Zinfandel sporting pink corks emblazoned with the pink ribbon symbol of breast cancer awareness and the slogan “Sutter Home For Hope.”
“The pink cork program was an idea that came out of Sutter Home’s national sponsorship of City of Hope’s Walk for Hope Against Breast Cancer,” said Terry Wheatley, Sr. V.P., Sales & Marketing for Sutter Home Winery. City of Hope is a cancer center in Los Angeles.
For two months, every bottle of Sutter Home White Zinfandel will bear a pink cork and bottle necker explaining how consumers can get involved in the fight against breast cancer. Consumers who send the necker back to Sutter Home will receive a City of Hope pink ribbon pin and information about how to do a breast self-exam.
Ben & Jerry's Conduct ‘Citizen Cool’ Promo
Ben & Jerry’s ice cream recently conducted the “Citizen Cool” promotion, spotlighting ordinary people doing extraordinary things. Ben & Jerry’s took a national road trip seeking nominations. Citizen Cool promotional elements included p.o.p. and Scoop Truck sampling events.
The promotion was developed with Centra Marketing, Westbury, NY.
Haagen-Dazs Conducts ‘Discover The Dazzler
Haagen-Dazs shops recently conducted the “Discover the Dazzler Online Game,” featuring big ticket prizes. The top prize is a three-year lease on a 2001 Jaguar XK8 convertible. Other prizes include a $5,000 shopping spree, free ice cream for a year and free Banana Split Dazzler frozen desserts.
To play, customers visit a Haagen-Dazs Shop and make a purchase to receive a game card with a unique PIN number. By entering their PIN number online, customers can play an online version of the scratch-and-win game.
Dr Pepper Runs ‘Pick Your Kick’ Promo
Dr Pepper plans to hand out up to $1 million to a contestant who can kick a field goal from the 30-yard line during halftime at the Dr Pepper Big 12 Championship Game, which will be nationally televised in December from Texas Stadium in Irving, TX.
The grand prize winner will be randomly selected to receive an all-expense paid trip for two to the Dr Pepper Big 12 Championship Game. The finalist will elect to kick from the 10-, 20- or 30-yard line. A field goal from the 30-yard line is worth $1 million, a field goal from the 20-yard line is worth $250,000, and a field goal from the 10 nets the finalist $50,000.
P.O.S. materials include shelf talkers, pole signs, static clings, and display spectaculars.
Wise Runs Xtreme Three-Sport Sweeps
Wise Snacks’ Cheez Doodles has run a sweepstakes giving consumers a chance to win an Xtreme 3-Sports Package, including a Schwinn BMX bike, an X Game Skateboard and X Game Inline Skates. The program, designed to appeal to families with tweens and teens, is supported with in-store signage.
Tuxis Group, Westport, CT, developed the promotion for Wise.
Upgrade To Evian” Promotion Offers Private Jet & $10,000
The grand prize winner of Evian Natural Spring Water’s “Upgrade To Evian” promotion wins the use of a private jet and $10,000.
“The winner can choose any special destination (up to$50,000) and fly with their friends for a one-of-a-kind travel experience,” said Sydney Taylor, Director of Brand Marketing for Evian.
Specially marked Evian labels with a numbered code underneath will be available on store shelves. By simply entering the code from the label at Evian's Web site, participants can instantly see if they’ve won and be entered into the grand prize drawing.
Hawaiian Punch Offers Musical Getaway
Hawaiian Punch is offering one consumer and five of their closest friends the opportunity to take a private jet to any two cities in the U.S. and attend two concert events of their choice as part of its “5 Friends, 2 Concerts, 1 Wild Weekend” promotion. The promotion gives consumers the chance to instantly win by looking under the caps of specially marked 20-ounce bottles of Hawaiian Punch or inside Hawaiian Punch 12-packs.
P.O.S. materials, include pole signs, shelf talkers and static clings.
Hood Runs High Flying Adventures Promo
HP Hood is giving 20 winners of the Hood High Flying Adventures online contest, a once-in-a-lifetime chance to climb aboard the Hood Airship and fly the skies of New England.
Touring with the Hood Airship is the new Hood “Blimp Mobile,” an on-ground, mini-Airship that distributes entry rules for the contest.
HP Hood markets dairy frozen desserts, and specialty food products.
A&W Runs 'Munster Home Theater' Promo
A&W Root Beer’s Halloween promotion this year features Universal Studios’ ‘The Munsters.’ The “Munster of a Home Theater”promotion will give consumers the chance to instantly win a 53-inch projection TV home theater system by looking under specially marked closures of 2-liter regular or diet A&W Root Beer bottles, or on game cards found in specially marked 12-packs.
The promotion will be supported with Halloween-themed point-of-sale materials, including pole signs, shelf talkers and static clings.
Russell Stover Supports Gump DVD Release
Russell Stover Candies and Paramount Home Entertainment have partnered for the release of Forrest Gump on DVD. The DVD will include a coupon for $1.00 off the Russell Stover ‘Gift Box’ featured in the movie.
The release will be supported with shelf-talkers on 35,000 Russell Stover fixtures. The Russell Stover coupon will be in-packed into 1.3 million Forrest Gump Collectors Edition DVDs and promoted on-pack. Coupons for the DVD will be found on ‘The Gift Box.’
Planet Of The Apes’ Collectibles Display
One of the hottest new categories appearing in grocery stores nationally is licensed collectibles and items from current motion pictures, such as Planet of the Apes, according to Collectible Concepts Group, Inc. (CCGR), Doylestown, PA. Acme Supermarkets is featuring this Planet of the Apes wall scrolls on display.
This display program is part of CCGR's Timed Stock Rotation Plan, whereby the Company continues to display licensed products in retail stores during the hot market window.
NYSCO offfers a large selection of stock displays. Celestial Seasonings used NYSCO’s five shelf SAS-6 display to introduce its new ready-to-drink beverage line. The display holds 175 bottles in a minimum of floor space while providing convenient access to products from all sides. The unit features colorful graphics on both the header and all shelves for prominent brand identificiation. The display was in stores just a month after the order was placed. For more information, contact NYSCO Products LLC, 2350 Lafayette Avenue, Bronx, NY 10473.
Meridian Display & Merchandising offers it Pre-Designed item #10974, a popular Tri-Tray Merchandiser for snacks to heavy grocery items. Large or small manufacturing companies find these displays easy to set up and durable enough to hold plenty of product. The display is also popular because of its limited use of floor space, an important feature for grocery, drug and convenience stores. The average time for initial contact to final shipment of this stock unit is two weeks. For more information, please contact Pre-Designed Display, A Division of Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
Midway Displays Inc., offers this new My-D Rotor Counter display in black or white and offers it in a 12 or 20 hook version. The modular design allows the rotors to be stacked on top of each other so that the rotors revolve as a unit or spaced apart for longer products or to spin independently. The K-Rotor system can be produced as a counter or floor display using any number of rotors desired. For more information, please contact Midway Displays, 6554 South Austin Avenue, Bedford Park, Illinois 60638.
Woodway Manufacturing Company Inc. offers Country Hutches, sturdy maple stock units, painted rustic off-white. The unit includes hardware, assembly tool and shipping carton. The displays are available in custom sizes to fit any product, in a stained or painted finish. A header can be printed with company logo and product name. The stock display can be shipped in five days, or if customized, shipment takes about 4 weeks. For more information, contact Woodway Manufacturing Company Inc., East Vine Street & Woodway Drive, Hatfield, PA 19440.
Braeside Displays offers its LH Series Specialty/Coupon Holders. These quality crystal clear holders are available in several different sizes and styles. The free standing units can also be used with a variety of mounting options, such as suction cups, prices rail hardware, slatwall or flatwall, making them convenient for just about anywhere. Custom configurations are also available and all displays can be imprinted with company logo or ad message. For more information and a copy of the free color catalog with over 1200 stock displays, contact Braeside Displays, 795 Bartlett Avenue, Antioch, Il 60002.
Triangle Display Group offers its Pack 'N'Stack system, pre-glued containers which eliminate standard tray assembly providing for fast and easy set-up on the retail floor. Pack 'N'Stack enables easy mobility and quick set-up with a one piece design. Products can be packed securely and efficiently and then stacked easily and attractively. Pack 'N'Stack is strong providing in-store longevity while protecting product on the road and on the shelf. For more information, contact Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134.
Art-Phyl Creations offers an extensive line of stock displays which may be configured as stationary or spinner racks for peghook items, tray and bin items, garment, literature of just about any product. Components include injection molded hubs, panels, trays and bins, bases, sign holders and header cards plus a wide variety of wire and plastic display hooks. Orders are packed out for fast delivery with header cards and instructions included. For more information, contact Art-Phyl Creations, P.O. Box 5457, Hialeah, FL 33017
Display Technologies TechStoc™ Mini Visibility Slide displays Hansen's Energy Drinks on a three-wide shelf management slide and beverage organizer. The see-through, modular gravity feed slide track is designed with a front panel featuring bold four-color graphics for easy brand identification. The Mini-Visi-Slide was injection molded of polypropylene material and coated with a special silicone agent, enabling the slim cans to slide easily when gravity-fed. It is designed with open-front features and a unique ring design for total package visibility. 4500 units (750 cartons) were shipped to the CVS national drug store chain. (Hansen's has purchase approximately 20,000 units in the clear color, to-date.) For more information, contact Display Technologies, 11101 14th Avenue, College Point, NY 11356.
Beemak Plastics Inc. offers its line of stock display including the Acrylic frame shown, literature holder and comment box, some of its most popular units. These displays are among thousands of displays ready for shipment from stock. These are quality products offering years of trouble free use. Also available are custom design, imprinting, fabrication and fulfillment. For more information, contact Beemak Plastics, 18554 S. Susan Road, Rancho Dominguez, CA 90221.
Store-Rite, A division of E-B Display, offers the Huckster, a heavy-duty gondola merchandiser. The display is designed to be used as a free standing unit or as an in-line fixture where heavy product weight capability is required. The upper shelves are adjustable in 1" increments and mount both flat and angled downward for gravity feed. Offered in 54" height, 66" and up to 84" with an extender. It is available in almond color and walnut brown with a white peg panel. For more information, contact Stor-Rite, A Division of E-B Display, 1369 Sanders Avenue, SW, Massillon, OH 44647.
T.M. Shea Products Inc., offers PowerGrids/Swing grids, patent pending, used in pegged plan-o-gram sections where a retail or brand marketer would like to increase selling space for promotional sales. The power arms can be purchase with a variety of back plate styles from horizontally fixed to 120-220 adjustability. Power grids hold approximately 50 lbs. And are vertically stationary while swing grids can hold 28 lbs. maximum and swing back and forth to capture customer attention. Custom sizes and colors are available along with a variety of peg hooks and sign systems for specific customer needs. For more information, contact T.M. Shea Products, Inc., 1343 Rochester Road, Troy, MI 48083.
Merchandising Inventives Inc. offers a large bin display (SDF-50) which features a 9-1/16" deep bin to hold loose products. 200# B-Flute white corrugated optional header is available as well as custom imprinting. The sturdy large floor display with deep bin holds loose products and is great for sales items. It comes in individually packed bookfolds with easy to set up instructions. The unit is available in up to 3 - 5 days. For more information, contact Merchandising Inventives, Inc., 1665 S. Waukegan Road, Waukegan, IL 60085.
No Nonsense Intimates Floor Display
This temporary, pre-pack floorstand was designed to introduce No Nonsense's new line of intimate apparel into the grocery/Supermarket retail segment. The footprint occupies approximately 2 square feet of retail floor space. Cantilever shelves enable the 24 product facings to be seen from the front as well as from the two sides. The unit’s sleek appearance which follows the countours of the packaging, prominently features the well-recognized brand and provides for consumer interactivity (through the fabric swatches in the riser) which has also played a strong role in early placement from well-known grocery chains. The average time range from initial contact to final shipment of an order, is 4 - 6 weeks. The No Nonsense Intimates Floor Display was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Sizzle & Stir
The objective of this display was to build a unit to hold five different flavors of a new product. It was designed to reinforce brand identity and to promote impulse buying. The display was designed for easy set-up. Speed to market is assured with the prepacked unit manufactured from corrugated paper using direct print. Versatility is provided by various configurations of the units to meet individual requirements. Plug-ons for the 3-dimensional riser were eye-catching attracting the customer to read the message on both the riser and the package. Graphics of the display repeated the package graphics. This has been an effective program for Unilever as the display has been reordered four times since the original order. Turnaround time from concept to finished product was approximately 6 weeks. The Sizzle & Stir Corrugated Display was created by Smurfit-Stone Display Group, 5200 Anthony Road, Sandston, VA 23150.
Metabolife International Custom Corrugated Display
This display is ready to sell when it arrives, packed with 36 units. The 'gravity feed' mechanism provides easy access for the customer and also allows the product feeder to affix to the floor stand base or hang on powder wing clips. The original order was for 20,000 pre-packed gravity feed displays for drug and food stores and since that time it has become available at mass marketers. The 20,000 displays were designed, produced and distributed in a period of 4 weeks. The Metabolife International Custom Corrugated Display was created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
Kellogg's Back To School Merchandiser
This corrugated display was designed to position Kellogg's single serve and pantry products as back to school necessities. The die-cut, direct printed 200# B flute constructed unit offers a unique design which makes it stand out from the many back to school displays in the supermarket. The unit appears to be constructed of larger than life pencils and books. This modular display can be combined with other displays to make a larger product prensentation. The Kellogg's Back To School Merchandiser was created by Phoenix Display/International Paper, 33 Phoenix Drive, Thorefare, NJ 08086.
Survivor Outdoor Health and Safety Products
WPC Brands required a corrugated floor and counter display for their "Survivor" line of outdoor health and safety products. They have an exclusive agreement with CBS to use the "Survivor" name and logo on their products. This display features trays which were designed to be universal. All of the different varieties of insect repellent and sun screen fit in the same tray with the use of different sized shipping fillers. The base was also designed to be universal. The map pattern is only two colors and is not specific to one Survivor location. By changing the colors, the base has a new look yet ties into the travel or exotic theme of the popular show. The Survivor display program was created by Great Lakes Packaging Corporation, P.O. Box 278, Germantown, WI 53022.
Smuckers Snackers Display
This is a shipper display with a labeled header and direct print on the outside of the tray and on the base. The display includes four product trays. The unit is completely packed prior to shipment and this display acted as the shipper as well as the display on the retailer's floor. The unit was introduced as part of a new product launch. Smuckers has been successful with this product and has introduced new flavors using the same style of display. The Smuckers Snackers Display was created by Archbold Container Corporation, 800 West Barre Road, P.O. Box 10, Archbold, OH 43502 - 0010.
Fat Tuesday Tri-Level Corrugated Display
This Tri-Level unit is comprised of three trays which sit "waterfall" style on a three-tiered base with a prominent Header Card for graphics. The display stands less than five feet tall and the trays measure 18" wide x 9" front-to-back with a 9" rise in the back. It can be packed flat (KDF) or pre-assembled for shipment. The units are custom-printed and custom-sized with the base printed solid yellow using printing mats, while the trays are printed solid yellow with specially formulated purple ink to replicate the products packaging. The display was created to introduce a newly packaged Margarita mix in single-use, one-blender amounts. The Brand Marketer ordered a re-run for an equal quantity of displays within 120 days from the first run. The average time range from initial contact to final shipment varies from 24 hours to three to four weeks for custom printed and or re-sized displays. The Fat Tuesday Tri-Level Corrugated Display was created by Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
Batista's Baker Corrugated Display
This display was designed to help promote a new line of bread sticks and dipping sauces. The display holds various sized packages in a common tray size which also keeps product costs down. Fiber tubes are used to help support the weight. Display shelves are two color direct to print flexo on corrugated and the fiber poles are also printed to match the display. The Batista's Baker Corrugated Display was created by Kell Specialty, 421 Palmer Street, Chippewa Falls, WI 54729.
Aquarian Fish Food Corrugated Floorstand
This display features bright and colorful graphics with an aquatic theme to attract the shopper's attention. The unit is a 3 tier display to offer three varieties of sizes. The brandname is reinforced, appearing on the header, base and all three of the tiers. The Aquarian Fish Food Corrugated Floorstand was created by Weber Display & Packaging, 3500 Richmond Street, Philadelphia, PA 19134.
6-Cell Corrugated Floorstand
A line of stock corrugated displays including this 6 cell unit (SDF-60), is available from Merchandising Inventives, Inc. This unit was designed for presenting 8 ½ x 11 catalogs, magazines, books or flat product. The display is constructed of 200#, B-flute white corrugated with an optional header offered. Custom imprinting is also available. These corrugated units are available in up to 3 - 5 days. This 6 Cell Corrugated Floorstand is available from Merchandising Inventives Inc., 1665 S. Waukegan Road, Waukegan, IL 60085
Heineken Inflatable Superbowl Trophy
This 30" inflatable is a replica of the Superbowl trophy designed with Heineken graphics. The objective of this promotion was to relate Heineken with the popular Superbowl viewing. The display was shipped deflated to dealers, who inflate it to a large display. Heineken was a popular choice for the thousands of viewers who viewed the Superbowl. The Heineken Infltable Superbowl Trophy was created by Alger Creations Inc., 91-31 Queens Blvd., Suite 610, Elmhurst, NY 11373.
Clif Wood Floor Display
This display was designed to market Clif nutrition bars, Clif Ice bars and Shot Entergy Gel. The wooden floor display with maple wood uprights features seven metal shelves. The rack has a four-color, die-cut header and four-color side panels to maximize consumer awareness for the Clif brand name. "C" channels are designed on the front of the shelves to accommodate interchangeable graphics. The Clif Wood Floor Display was created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356.
Harry Potter Resizable™ Power Wing/Optional Floorstand
This display is a 3-cell Power Wing (Sidekick) with Optional Floorstand that has been "re-sized" to accommodate the newest Harry Potter Book. The display is designed to hold excessive amounts of weight. The base, tray and dividers were printed solid green with a coat of gloss varnish. The Header was printed 4-color with an aqueous varnish, then labeled and die-cut using a more accurate flatbed die cutter. This display was quite successful allowing the wildly popular book to be merchandised in non-traditional categories and sections throughout retail establishments which would not normally have carried a publishing title. The Harry Potter Resizable Display was created by Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
Kellogg's Tostadita Freestanding Merchandiser
The Kellogg's Tostadita Freestanding Merchandiser was designed to market the Tostadita version of the popular Nutri-Grain Snack Bar for supermarkets in Los Angeles, San Antonio, Dallas and Houston with large numbers of Hispanic shoppers. The unit has casters to allow relocation to any area in the retail store. It stands 71" high x 18" deep x 28" wide and accommodates 172 packages in a compact 3.5 square foot footprint. The header is manufactured of 4-color, silk-screened Sintra and the overhang is designed to look like clay tile evoking images of a hacienda. The multi-colored injection molded plastic gives the display a festive look. Three hundred displays were produced to be used in-store as a permanent merchandiser. The Kellogg's Tostadita Freestanding Merchandiser was created by Visual Marketing Inc., 154 W. Erie Street, Chicago, IL 60610.
Goodmark Slim Jim Handi-Pak Powerwing
This display was designed as a modular unit with the limited real estate of the convenient store environment in mind. Its versatility is perfectly suited to the needs of the retailer. The Powerwing itself can be displayed on a wire rack and houses four gravity-fed sleeves that can be removed and hung by themselves as mini-wings. Both options utilize the large graphic areas to tie in with the widely recognized Slim Jim marketing campaign elements. The unit is shipped pre-packed and is extremely easy to set up. The Goodmark Slim Jim Handi-Pak Powerwing was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Pedia Casre Counter Unit
This Pedia Care Four Way display merchandises the product on the counter and also provides a consultative tool for the pharmacist. The unique design of the units allows the product to be displayed on an angle to capture attention. It communicates product benefits to consumers providing a high level of information and assurance in selecting a medicine for their children. It is designed to be placed on the counter pharmacies in both drug chains and supermarkets. The rear of the display provides an informational chart for the pharmacist to discuss symptoms and dosages with consumers. A take-one pad on the back end allows the pharmacist to provides consumers with a takeaway chart with product dosage and symptom information. Acceptance of the display was high because of its ability to merchandise as well as inform consumers with hard facts. The Pedia Care Counter Unit was created by Phoenix Display, International Paper, 33 Phoenix Drive, Thoroughfare, N.J. 08033.
"Joy of Pepsi" Twin Tower Display
This display is large in size and capacity. The showcasing columns allow for cross merchandising with other products. The unit features multi-vision technology (MVT), a high impact signage system that moves printed inserts electronically behind a lenticular lens, rotating four different messages. The display is powder coated steel with gravity feed shelves. The "Joy of Pepsi" Twin Tower Display was created by Display Creations, Inc., 1970 Industrial Park Road, Brookly, NY 11207.
Tecate Wooden Sign
This wooden sign was designed with a weathered look to resemble the top of an old packing crate bearing the message "Hecho en Mexico," a sales message used to reinforce Tecate's authentic Mexican origins. The overall design scheme was created to tie in with Tecate's authentic Mexican brand image by creating a rustic display to compliment the decor of theme restaurants and bars. The graphics are screen printed on distressed wood. The unit reinforces the client's brand image with a Mexican beach theme. The look of the display helped it to gain placement in casual resort settings and theme bars. The Tecate Wooden Sign was created by Heritage Sign & Display, 344 Industrial Drive, P.O. Box 158, Nesquehoning, PA 18240.
Tony's Pizza Promotional Display
The objective of this display was to create an eye-catching motion display to announce Tony's Pizza's thin crust promotion titled, "Tony's Put A New Spin on Thin." A battery-powered motor was incorporated into the display with Tony spinning a pizza on his finger. His other hand has lug-on slots for signage. The promotion ran with the display in stores for approximately 8 weeks. Tony's Pizza Promotional Display was created by Meridian Display & Merchandisng, 162 York Avenue East, St. Paul, MN 55117.
A & W Inflatable Munster
A & W is using this inflatable Munster for its Halloween promotion. The figure is 84 inches high and easily blown up in the retail store. The standing figure is surrounded by A & W products to stimulate sales of the soft drink for Halloween. Inflatables of all shapes and sizes are available from Alvimar Manufacturing Co., Inc., 51-02 21st Street, Long Island City, NY 11101-5875.
Swisher Santa Fe Floorstand
Swisher wanted to promote its Santa Fe brand in West Coast markets. The display was required to ship with the product and to be easy for the retailer to assemble and re-stock. They also wanted to gain more brand exposure in convenience stores and at tobacco retailers. This Santa Fe display has produced an overall sales growth in the product's category. Swisher is a leading tobacco producer and the Santa Fe brand plays an important role in the corporation's positioning. The Swisher Santa Fe Floorstand was created by E-B display Company Inc., 1369 Sanders Avenue, P.O. Box 640 Massillon, OH 44648.
Jolly Rancher Easy Easel Shipper Display
This is a different type of shipper display in that the product is pre-packed and all the retailer needs to do is to open the easel display header as shown. Graphics on the package are 5-color and the item was direct printed and die-cut in one pass. The Jolly Rancher Easy Easel Shipper Display was created by Archbold Container Corporation, 800 West Barr Road, P.O. Box 10, Archbold, OH 43501-0010.
Nantucket Nectors Floor Display
This display for Nantucket Nectors was engineered to hold and show over 200 bottles of the product. The unit features a colorful header to provide brand recognition. The five shelf unit showcases the product and provides support for the bottles. The Nantucked Nectors Floor Display was created by Coastal Woodworks, P.O. Box 137, Nobleboro, ME 04555.
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