Corona Runs ‘Baila al Ritmo de Corona’ Promotion
Corona Extra is being promoted in The Gambrinus Co.’s “Baila al Ritmo de Corona” (Dance to the Rhythm of Corona) Hispanic-market promotion.
Corona is offering consumers the chance to win an all-expenses paid trip to New York City and tickets to Corona’s end-of-summer blowout concert at New York's Manhattan Center.
The promotion includes on- and off-premise support including an off-premise display with a tear-pad for consumers to enter the New York City Corona Concert sweepstakes.
“We’ve wrapped sizzling summer, cool Corona, the hottest Latin music talent, heavy Spanish-language radio support and one of the world’s most dynamic and increasingly Latin cities into Baila al Ritmo de Corona,” said Don Mann, Modelo Products Director, Gambrinus Company, which imports Corona Extra from Mexico.
Campbell’s Promotional Signage Introduced
Campbell’s required promotional signage intended for placement in cafeterias, which serve Campbell’s soup. The program was designed to promote the soups as being comparable in flavor and quality to professionally prepared soups served in restaurants.
The signage program currently consists of two pieces: The Campbell’s Oval Wall Sign contains the logo “Restaurant Quality” screened on expanded PVC to give the sign a professional look. The second sign is the Campbell's Chalkboard, which also features a custom screened “Restaurant Quality” logo. The Chalkboard is CNC cut to arched-top shape. The Chalkboard promotes different soups and can also be used to display specials and prices.
The Campbell's Wall Sign and Chalkboard Sign were produced by Heritage Sign & Display of Nesquehoning, PA.
Go Snack Spinner Displays New Frito Lay Product
Frito Lay is using this high impact display for a new product launch geared toward the “On The Go” market for convenience and grocery stores.
The Go Snack Spinner conveys a feeling of movement with its strong design lines and a bright, brand-based color scheme. The wave-like design echoes the flowing lines of the Frito-Lay logo.
The display has contributed to the largest product placement in Frito Lay history with sales of the product exceeding expectations.
The Go Snack Spinner display was created by Universal Display & Fixtures Co., of Lewisville, TX.
Hot Graphics Featured In KOOL Lighted Counter Unit
In an effort to introduce consumers to the new KOOL cigarettes packaging graphics, Brown & Williamson Tobacco worked with Bates WorldWide, Fisher Design, and Rapid Displays to design and manufacture 15,000 temporary counter displays for placement in retail stores nationwide.
The displays design includes updated graphics, die-cut panels and green and white LED lights for a dazzling effect. With the new display placement, Brown & Williamson hopes to gain trial by both new and existing adult consumers.Fifteen super-bright green and white 3mm LED lights were inserted through the corrugated. Bates WorldWide, Fisher Design and Rapid Displays were responsible for the graphics and film. Rapid Displays was responsible for all design, printing, mounting, die-cutting, assembly and fulfillment.
Fiji Water Display Creates Tropical Waterfall Diorama
Fiji Water LLC has achieved wide product recognition with its unique packaging, featuring a transparent bottle with waterfall graphics on the inside of the back of the bottle. The Company required an inexpensive display that echoed its distinctive bottle.
NYSCO Products LLC, a point-of-purchase display firm located in the Bronx, NY, produced this modular stock shelf merchandiser with transparent quarter-round extruded front panels.
Shelf graphics are seen through the panel, creating a tropical waterfall diorama. The merchandiser was widely accepted at retail achieving further market penetration.
Corona Distributes ‘Time Out’ Signage
Corona recently provided dealers with versatile p.o.p. signage identifying Corona as “Official Sponsor of the Time Out.” The sign is 4 color process litho laminated to 24 point SBS.
The 3-sided sign is used in place of a one-sided pole sign, providing greater visibility. It is very easy to set-up as panels are pre-attached in two corners. The bold striped referee graphics tie strongly into the football time-out theme.
This display was created for Corona by Great Northern Corp. of Racine, WI.
Heineken & Nintendo Run Football-Themed Promo.
Heineken USA has teamed up with Nintendo of America for “Football Action at Your Fingertips,” a new consumer promotion based on the trend of enjoying football-themed activities at home.
The fall promotion offers consumers the chance to win Nintendo Video Game Cubes with an online sweepstakes and features two video gaming parties, to be held in New York and Atlanta.
“All of us at Heineken are excited about partnering with Nintendo,” said Scott Hunter-Smith, Brand Manager at Heineken USA.” “In recent months, more and more Heineken consumers are choosing to stay home, get together with friends and play video games-a perfect occasion to enjoy Heineken.”
Contemporary POS will feature the sweepstakes and encourage consumers to pick up Heineken for their next sports at-home occasion.
Pet Store Display Program Unifies And Educates
Animal Supply Co., a distributor of pet supplies and pet food, required a permanent retail display and category management program. The goal of this signage program is to give independent stores a clean and unified appearance, while offering the customers helpful information and a positive shopping experience.
The program consisted of 36" endcap headers, designed to provide a category management system to direct the customer to the products for specific animals; 36" free-form vertical shelftalkers, designed to offer customers information and helpful tips about the care and special needs of their pets; 36" vertical 3-sided spinning displays and 96" header boards for warehouse shelving racks. Each store displays multiples of the available components depending on store size and each is offered 3 color choices to compliment their existing schemes.
This display program was created by Burke Gibson Inc., a p.o.p. display firm based in Auburn, WA.
Colorful POP Launches MA Lottery Campaign
The Massachusetts State Lottery Commission is encouraging residents to not litter and take a shot at winning $100,000 with the Clean Fun Sweepstakes. The Sweepstakes allows players to submit $10 worth of non-winning instant lottery tickets for entry into a second chance drawing for up to $100,000.
To promote the Sweepstakes, the Lottery created p.o.p. displays for vendor locations that include a display card for ticket machines and an envelope drop box.
To create the display card, the printer, Diversified Printing Services, Pembroke,MA, chose a unique synthetic paper from Yupo Corp., America. After the cards were printed, they were sent on to Superior Bindery for die cutting and to Advanced Laminating, Inc., Stoughton, MA, where a special gloss lamination was applied.
First Ever Hershey’s Store Opening
Hershey Foods Corporation is opening its first ever Hershey’s store in New York City’s Times Square..
The store, planned to be an interactive experience for customers, opens this fall as a whimsical feast for the eyes with new outdoor signs carrying over 15 of Hershey Foods' major brands. Included will be a pyramid of Hershey’s Kisses, a Jolly Rancher wind sculpture, and a replica of the dual Hershey's chocolate factory smoke stacks, an icon in Hershey, PA.
"Nowhere is the diversity of New Yorkers more apparent than in Times Square, and one thing most everyone can agree upon is the joy and fun of Hershey's candy," said Wynn Willard, Chief Marketing Officer and Senior V.P. of Hershey Foods Corporation. “Tens of thousands of people visit Times Square every day, and we hope to make their visit a little sweeter.”
DreamWorks And General Mills Form Promotional Partnership
DreamWorks SKG and General Mills have formed a strategic worldwide partnership to deliver packaged goods promotions based on DreamWorks’ upcoming animated features.
The multiple-picture relationship will span several theatrical animated releases and home videos including "Sinbad: Legend of the Seven Seas" and the sequel, “Shrek 2.” Promotional programs will be created for numerous food product categories. The alliance will fully integrate DreamWorks movie properties with General Mills' top brands, creating innovative promotions at retail. Marketing efforts will include television and print advertising; on-pack branding and in-store support.
Brian Peters, Manager Promotion Marketing, Kid Cereals at General Mills, said, “This project will help the new, larger General Mills bring excitement to our products, consumers and retailers.”
National Brand Loyalty High Among American Consumers
American consumers are loyal to national brands of food, beverage and consumer products, with nearly half of respondents (49%) indicating that a familiar brand name was the first or second most important element when making a purchase in the supermarket, according to a new survey by the Grocery Manufacturers of America
The survey showed that 76% of Americans in all demographic groups consider a product’s brand before making a final product selection. 67% of respondents said they would “chase the brand” to a different store if it wasn’t available or do without it until the next shopping excursion. The survey also revealed that consumers are twice as likely to choose a brand that is of high quality but costs more, than one of average quality but costs less (57% to 28%). Americans would also pay a higher price for “a product whose taste they enjoy” (41%) and a “product with added health and nutritional benefits” (25%). Nostalgia also plays a major role in consumers’ relationships with a particular brand. 36% of respondents indicated they currently use a particular product because their family had used it for a long time. 15% said they continue using the brand because they used it growing up.
Beverages Dominate List of Fastest-Growing Food And Beverage Products
Three of the five fastest growing Food and Beverage categories in the global marketplace were beverages in 2001, led by Prepared Alcoholic Beverages, according to a study released by ACNielsen. Water and Drinkable Yogurts also made the top five. Out of more than 90 categories reviewed, only nine grew by 10% or more in 2001.
“There has been quite a bit of innovation lately, particularly in the beverage sector,” said Jane Perrin, ACNielsen Managing Director of Global Services and the sponsor of the study, “What’s Hot Around The Globe-Insights on Growth in Food and Beverages.” “When we looked around the world, despite all of the cultural differences that one would expect, certain types of products resonate with global consumers-products that are healthy, convenient and provide some excitement and innovation to their lives.”
In the Prepared Alcoholic Beverages category, products such as “malternatives” and spirit-based mixed bottle drinks drove growth. Prepared Alcoholic Beverages grew by more than 30%. Illustrative of the convenience trend is the double-digit growth seen in categories such as Ready-to-Eat Refrigerated Meals and Meal Makers and Refrigerated Pre-Packaged Salads-convenience products designed to make meal preparation easier for today’s busy lifestyles. In a time when consumers are more conscious about food-related safety, products such as bottled Water and Frozen Meat and Poultry have shown strong growth.
Since the “hottest” growth categories were generally the smaller categories, ACNielsen also examined those categories that showed the largest absolute growth in 2001. Eight categories grew by more than $1 billion and had growth of at least 5% in 2001. Much like the “fastest” growth list, beverages dominated the eight “largest” growth categories. Five of the eight categories (62%) were beverages. Beer was the largest growing category, with an increase in sales of $3 billion in 2001, representing a growth rate of 5%. Water was the only category to appear on both the “fastest” and “largest” lists.
Fast Food Hurting As U.S. Eats At Home
Fast food giants are losing favor with U.S. consumers as the sluggish economy has reversed gains in eating out and forced shoppers back into the kitchen, a new FMI study found.
Earlier this year, the number of consumers preparing home-cooked meals at least three times a week had jumped to 85% from 74% in the same period in 2001. Those eating fast food once or more a week fell to 32% from 38%. Take-out and home-delivery meals also posted declines, according to the Food Marketing Institute, Washington D.C., in its latest report on food buying habits.
Beginning in the fourth quarter of 2001, consumers began to pare their spending habits. By January, when the unemployment rate reached 5.6%, well above its average of 4.8% in 2001, food budgets came down to levels seen two years ago.
Economics may be the dominant factor sending consumers back to their kitchens, but the nutritional concerns of graying baby boomers are another driver, FMI said. Consumers may be turning away from major fast food chains owing to a perception that the chains are a less healthy alternative and/or consumers are simply bored with them.
Alcoholic Beverages & ‘Twentysomethings’
As demonstrated by the success of “malternatives,” new products are one key to reaching “twentysomething” consumers in the beer, wine and spirits industry, according to a new survey released by Information Resources Inc. IRI found that malternatives have been particularly successful in penetrating the young adult (aged 21-29) segment, which is entering a significant growth period as “echo boomers” mature.
Ed Kuehnle, President of IRI, said, “Young adults are more interested than other groups in trying new alcoholic beverage products. But to reach these consumers, it is critical to take their unique purchase patterns into account. For example, they are more likely to purchase alcoholic beverages for immediate consumption and are more likely to be driven by mood.”
According to Kuehnle, new types of alcoholic beverages should be aggressively promoted on-premise. In off-premise locations, new products targeted to the young adult market should have single serve distribution.
Fortified Foods Market Tripled Between 1997 & 2001 To Reach $18 Billion
Foods and beverages that are distinctly marketed as fortified with nutrients have enjoyed tremendous popularity in recent years.
Sales of the total fortified foods market reached almost $18 billion in 2001, tripling the sales figure posted in 1997, according to The U.S. Market for Fortified Foods: Expanding the Boundaries, a newly published Packaged Facts report. Projections for coming years demonstrate continued optimism for the future of the market, with retail sales forecast to reach $28.6 billion by 2006.
Success within the fortified foods market stems from the industry’s extremely high rate of product development and the fact that consumers have proven quick to purchase enhanced foods as they are introduced to the market. Sensing a lucrative opportunity, major food and beverage players have focused their attention on the fortified foods industry in recent years, purchasing the successful smaller players that have made this niche market a powerful force within a large and competitive industry.
Complex mergers and acquisitions along with rapid product development have combined to make fortified foods a confusing, though profitable marketplace.
Many Americans Make Eating Organic Food A Top Choice To Protect Health
Eating organic foods and beverages ranks as one of the top methods for ensuring long-term health along with taking vitamins and cutting calories, according to a national survey conducted for Walnut Acres, an organic food company.
Most Americans (56%) believe that organics are healthier than non-organics and 57% believe that eating and drinking organic foods and beverages from childhood helps protect people from possible health problems.
When asked to select from a list of actions that they personally consider good choices for long-term health, Americans reported: Taking vitamin/mineral supplements (67%); Reducing caloric intake (62%); Eating or drinking organics (47%); Cutting out carbohydrates/adding protein (36%); Eating a vegetarian diet (15%); and Taking diet pills to suppress appetite (5%).
Active Lifestyles Of Beer/Wine Drinkers
Offer Promotional Opportunities
Just as aficionados of a particular sport or entertainment activity have their own slang and style of dress, they also have special-sometimes surprising-preferences for distinct categories of beer or wine, according to the latest study by Scarborough Research.
The study found that those who engage in Xtreme sports are 107% more likely to drink imported beer than the average person. Golfers and hunters show a clear preference for domestic light beer. On the other hand, the study reveals that wine drinkers engage in a wide variety of sports and entertainment activities, not just the fine-arts-related pastimes that stereotypes suggest.
Comedy club goers are more willing than the norm to spring for higher-priced beverages such as champagne, and imported beer; CART racing events attendees enjoy domestic regular beer and imported beer, but are even bigger fans of champagne or sparkling wine. Snow skiers are ranked “king of the hill” when it comes to higher-priced beers and wines.
“For beer and wine advertisers, these findings suggest that targeted promotional opportunities abound, although they may occur in some unlikely places,” said Alisa Joseph, V.P., Director of Sales, Arbitron Inc.
General Mills Introduces Sunkist Fruit Snacks
General Mills has partnered with Sunkist to introduce Sunkist Fruit Snacks. “General Mills is pleased to bring the heritage of Sunkist to the fruit snack aisle,” said Annie Zipfel, Marketing Manager, Sunkist Snacks. “Knowing that at least one-fourth of fruit snacks are eaten by people older than 13, we’re thrilled to bring an all-family fruit snack to consumers.”
Dixie Introduces ‘Hunt For Billy’ Cups
Dixie’s new Hunt for Billy disposable cups feature a hunt and find activity that kids can enjoy. Hidden within 16 intricate cup designs is Billy the Puppy. The challenge is to find Billy and his favorite things on each cup.
“Hunt for Billy cups serve more than just your favorite beverage,” said Bill Schultz, President of Georgia-Pacific’s Dixie business. “They also challenge young minds with additional activities.”
Colgate-Palmolive Launches Aromatherapy Dish Liquids
Colgate-Palmolive is introducing Palmolive Aromatherapy Dish Liquids. There is a lavender Anti-Stress formula and a green Energy variant. “Palmolive aromatherapy will give consumers the aromatic fragrances they desire at a popular price,” said Peter Ryan, V.P., Household Surface Care. Marketing support, including coupons, and in-store promotions is planned.
Snausages Scooby Snacks Are Launched
Snausages, through a licensing agreement with Warner Bros., has launched Snausages Scooby Snacks, which invite kids to play a mystery game, just like Scooby-Doo and his friends. Krista Sahnd, Sr. Brand Manager, Snausages, said, “Pairing Snausages and Scooby-Doo is a natural for fun-loving families and their dogs.”
Centrum Nutrition Bar Introduced
Wyeth Consumer Healthcare, Inc. has launched its new Centrum Performance Energy Nutrition Bar. Complementing the Centrum Performance brand of multivitamins, the new energy bars are specially formulated with energy-boosting carbohydrates and protein, as well as vitamins and minerals.
Centrum Performance Energy Nutrition Bar is targeting energy-minded consumers through a tour of high-profile sporting and music events throughout the United States.
Iams Travel Meals For Cats And Dogs Introduced
Procter & Gamble has licensed Travel Meals to market Travel Meals travel packs featuring Iams Dog and Cat Foods. For pet owners on-the-go who enjoy taking their dog or cat with them, Travel Meals come in a plastic container that transforms into food and water feeding bowls. The packages also contain Iams Biscuits and special scoop bags (for dogs) and disposable litter box with litter (for cats).
Heinz Organic Ketchup Introduced
Heinz has introduced the first nationally branded organic ketchup, spurred by increasing consumer demand for organic products, with sales of organic condiments rising 15% in the past year.
Heinz is confident its new organic variety will attract consumers who are currently using other organic products.
Suave Hair Vibe For Tweens Introduced
Unilever has introduced Suave Hair Vibe, a hip collection of shampoos, conditioners and styling gels created for tweens. Packaging graphics reflect the interests and attitudes of tweens and practical-minded parents.
Big Blue Dot, a Watertown, MA-based kid-focused creative firm, worked with Suave to develop a naming system, logo and package design for this new product.
Trion Industries, Inc. has introduced a new line of long-life, re-usable plastic shelf talkers featuring complimentary typefaces, colors, and background colors. The shelf talkers insert into standard C-channels as well as popular shelf edge labeling systems allowing store price labels to remain visible. The line includes five messages including: “Everyday Low Price,” “New Item,” “Compare & Save,” “Reduced Price,” and “As Advertised.” Custom printed messages are also available. For more information, contact Trion Industries, Inc., 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-HOOK, 570-824-1000, (Fax) 570-823-4080; (Web) www.trionind.com.
Merchandising Inventives, Inc. has added new ceiling grid connectors to its line of ceiling hardware. Ceiling Hook 7510 is a secure “hook” shaped design in both plastic and metal. 7511 is a metal ceiling hook where two parts slide into the channel connecting together. 7512 is a plastic ceiling hook that rotates into place locking into channel. For more information on the ceiling hardware and banners, contact Merchandising Inventives, 1665 South Waukegan Road, Waukegan, Il 60085; (Tel) 800-367-5653, 847-688-0591, (Web Site) www.merchinv.com.
Coastal Woodworks & Display offers the Coastal Interlock Display System, which combines the natural beauty of wood with its new proprietary shelf assembly system. This display system is easy to assemble, versatile, cost efficient and it reduces shipping costs. For more information, contact Coastal Displays, P.O. Box 137, Nobleboro, ME 04555; (Tel) 207-563-1072, (Fax) 207-563-1055, (Web) www.coastalwoodworks.com.
Marketing Impact Limited introduces the Shelf Management Mat, a molded tray 11 7/16" wide that can keep products organized and push any product using light, medium or heavy-duty pushers in 10", 12" or 14" lengths. Side locking tabs link the mats together to span the length of any shelf. Insert dividers and pushers along the slotted base can accommodate any product. Custom colors are available. For more information about this Shelf Management Mat, contact Marketing Impact Limited, 55 Administration Road, Unit 7, Concord, Ontario Canada L4K 4G9; (Tel) 905-738-0888, (Fax) 905-738-1334, (Web Site) www.displaypeople.com.
Simon Malls Help Pepsi Launch New Products
Simon Brand Ventures teamed with Pepsi-Cola to bring three of Pepsi’s newest products, Pepsi Twist, Mr. Green and Pepsi Blue, to Simon malls this summer. The promotion included sampling lounges, interactive games and prizes.
“Simon’s national network of malls presents Pepsi with a powerful marketing channel to reach teens on the local level,” said Drew Sheinman, President, Simon Brand Ventures. Dave Burwick, Sr. V.P. Marketing, Pepsi, said the malls help Pepsi “generate awareness of new products and interact with thousands of shoppers.”
This promotion was conducted by Action Marketing Group of Boulder, CO.
Coca-Cola Offering Digital P.O.P. Solution
Coca-Cola Fountain and EMN8 (Enterprise Media Networks) have announced an alliance to bring digital media point-of-purchase solutions to the Quick Service Restaurant (QSR) industry.
The EMN8 technology enables QSR customers to place orders at futuristic p.o.p. terminals that incorporate touch-screen ordering in a real-time, interactive, entertaining audio and video environment. The technology allows consumers to conduct transactions in multiple languages.
“Innovation is one avenue in which Coca-Cola Fountain expands our full-service partnership with restaurant customers," said Eric McCarthey, Coca-Cola Fountain Sr. V.P., Sales and Marketing.
Cross Purchase Pal Kiosk Introduced
NCR Corp. has teamed with A.T. Cross to offer the Cross Purchase Pal, a kiosk that provides shoppers with immediate access to shopping lists, purchase history and loyalty program information.
Consumers can use a scanner-equipped key fob or pen to scan items at home. In the store, shoppers download the information into an NCR EasyPoint kiosk, which displays and prints a shopping list, coupons, and price comparisons.
Heileman Runs ‘Outdoors In Style’ Promo.
Heileman Brewing Company is promoting the 100th Anniversary of Old Style beer this summer by conducting the “Outdoors In Style” Log Cabin Giveaway program.
The promotion gives consumers the chance to win a log cabin kit, a rolling cooler and sling back chair.
Point-of-sale materials supporting the promotion include an inflatable cabin, a rolling cooler, a sling chair and an easel card.
Labatt Blue Runs Outfitters Tour
Labatt Blue’s Outfitters Tour, complete with a Canadian-style Labatt Blue Lodge, is traveling to the hottest outdoor events and festivals in the U.S. The Labatt Blue Lodge, a self-contained 40’ trailer, features a full-size bar, an indoor fireplace, and TV’s with satellite access to top sporting events.
Using an interactive kiosk, the Outfitters Tour staff will sign up customers to receive a Labatt Blue Card. The Card features member benefits, Blue Bonus items and specials available only to card holders.
The kiosk also offers “digital postcard” capabilities so Lodge visitors can pose for a picture and email it to friends and family.
Miller Sponsors 'The Rellim Tour'
Miller Brewing is sponsoring “The Rellim Tour-A View From The Inside,” a cross-country music tour.
The Rellim Tour provides music enthusiasts the unique opportunity to see emerging acts in small, intimate “backstage” settings.
Kemper Soda Promo. Cruises Into California
The Thomas Kemper Soda Co is inviting California consumers to greet the Thomas Kemper Soda Cruiser, a customized vehicle offering the ultimate draft soda experience. While sampling, consumers will have the opportunity to win a year's supply of soda.
The Company is looking to accelerate its growth in California specifically through awareness and trial via the sampling tour. “Sampling is definitely the key to growth for the brand,” said Amy Hoins, Director of Marketing for Kemper Soda Co.
Pete’s Wicked Ale Summer Promotion Highlights Nightlife
Pete’s Wicked Ale Summer Promotion Highlights Nightlife
Pete’s Brewing tempted consumers to “Live The Wicked Nightlife,” with a summer promotion. An array of engaging point-of-sale materials included counter cards, table tents, and banners. Pete’s also created a Wicked Night Light stand that’s offered as an on-display consumer offer.
Pete’s is also sending a grand prize winner and three friends to Las Vegas for a Wicked Weekend at the Palms Casino Resort. Consumers can enter via a display tear pad.
Seven Peaks Winery Uses Talker Pocket Literature Holder
Seven Peaks Winery is using this Talker Pocket™ literature holder to set its Cabernet Sauvignon wine apart from other products.
The Talker Pocket literature holder displays an appetizing serving suggestion illustration with a recipe where Seven Peaks Cabernet is merchandised, whether it’s on the store shelf, in a rack or case. The Talker Pocket is hot stamped with the Seven Peaks winery logo.
The Talker Pocket is manufactured by Talker Pocket Corp., Novato, CA.
Beck’s Beer Launches $10 Million Sweepstakes
Beck’s Beer’s “Putt & Win” sweepstakes, offered consumers the opportunity to sink a 65 ft. putt for $10 million. Entry forms were available at supermarkets, bars, and restaurants.
Four regional winners advanced to the finals in Lake Tahoe, Nevada where they competed in a putt-off, with the winner going for the final putt for up to $10 million, which was broadcast on NBC at the Annual American Century Celebrity Golf Championship. Beck’s is the official beer of the Celebrity Golf Championship.
Little Debbie Snacks Features ‘Back to School Display
McKee Foods, makers of Little Debbie snacks, has created a targeted back-to-school display program. “Send Them Back with A Snack in Their Pack” features in-store displays that showcase kids racing back to school with Little Debbie snacks in their backpacks. McKee Foods retained KK&A Integrated Retail Marketing, Chicago, to create and oversee all aspects of the program.
In-store displays for the program feature a red schoolhouse and illustrations of children racing back to school with Little Debbie snacks in their backpacks.
Kellogg & Cartoon Network Run Joint Promotion
Kellogg Co. has linked selected Kellogg’s cereals and Keebler products with Cartoon Network on a ‘Toon Up for School’ promotion. Kellogg’s cereals feature free “Toon Stickers” or Cartoon Network-themed back-to-school activities on back. Keebler promotional packages contain an instant-win game piece presenting opportunities to win Cartoon Network prizes.
The centerpiece of Keebler’s merchandising is a school bus display featuring Cartoon Network characters. Other p.o.p. materials include banners and combo cards.
DraftWorldwide developed the program for Kellogg’s brands while Zipatoni Chicago developed the program for Keebler’s brands.
Miller High Life "Bouncing Ball" Lighted Sign
Miller Brewing wanted a piece that evoked memories of P.O.P. sign designs from the 1950's, to appeal to a more mature demographic. This unique, UL approved sign uses a welded aluminum frame with angled corners in a "bow-tie shape to reinforce the graphic of the classic Miller High Life "bow-tie" logo. Artwork features Miller bottles in an old-time galvanized ice bucket, with several colors of "balls" which appear to bounce out of it. This effect is accomplished with a motorized belt with screen printed lines of various colors which scroll behind a series of clear arches on the face. Costs are kept down by using a vacuum formed styrene back with a fluorescent light fixture. The Miller High Life "Bouncing Ball" Lighted Sign was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Made-to-order Wire Form Shelf Management System
This Shelf Management System features wire form dividers, front and back rails, which are then configured specifically for a product. Many sizes, heights, lengths and configurations are possible, offering the appeal of a custom system at very low cost. The display can be an inclined system, mounted on flat shelves, configured for pallet rack, or used as a table-top display. It is suitable for weighty or large items and integrates with modern front labeling strips for product pricing and promotion. It is easy to install, snaps into place in seconds as a single unit. One-piece welded design insures correct installation, and all metal, powder-coated construction is maintenance free. It is adaptable to almost any shelf and available with pusher systems or gravity feed. For more information and a 20-page full-color Shelf Works™ catalog, contact Trion Industries, Inc., 291 Laird Street, Wilkes-Barre, PA 18702-6997; 800-444-4665.
Pepsi TriAd® 3-Message Display
TriAd® is a dynamic range of prismatic 3-message displays available in a wide variety of sizes and finishes. Three messages are displayed in sequence. The intriguing "wave" transitions captivate viewers who often view the sequence repeatedly. Prisms are extruded aluminum, providing optimum strength and straightness and feature clear plastic corner channels, which allow graphic strips to be easily inserted without the use of adhesives. The Pepsi TriAd® 3-Messge Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Pepsi - Doritos Cross Promotion
This Pepsi - Doritos Cross Promotion featured an innovative P.O.P. display called a Ceiling Breakthrough. With Floor space at a premium, the ceiling breakthrough achieved placement in difficult to obtain space in c-stores. The display may be viewed from either side to reinforce the break-through idea. This piece is popular with retailers as it promotes two leading brands, helping to drive sales. This was one of several programs which included cling vinyl, wobblers, posters and sell sheets. The Pepsi -Doritos Cross Promotion was created by Proprint Services Inc., 5621 Avenue East, Ste. 5, Toronto, Ontario, Canada M1B 2T9.
Corona Shape Light
This display was created for Barton Beers. It is a compact lighting unit which brightens the distortion printed display while keeping its depth to a minimum. The display is a compact, high output lighting fixture. The Corona Shape Light was created by Palmer Promotional Products, 23001 West Industrial Drive, St. Clair Shores, Michigan 48080.
Midway Displays Inc. has introduced a new line of stock Clipper Displays which has been used by Mrs. Fields to create impulse sales for its cookies. The new display is available as both a counter and a floor unit with a round molded base that can be printed with a logo for a custom look. The displays knock down for easy shipping and assembly. For more information, contact Midway Displays, Inc., 6554 S. Austin Avenue, Bedford Park, IL 60638.
NYSCO Products LLC, used this stock display to create a premium looking free standing floor display which introduced a new premium water for The Snapple Beverage Group. The Snapple display was created by molding shelves in transparent cobalt blue plastic and supporting them with water-clear extruded tubes. Brand identity was achieved with an embossed and hot-stamped "Elements" logo on each shelf and a colorful two-sided header on a clear pole. This display may be shopped from all sides and the consumer is attracted to the display by its unique shape and striking color scheme. For more information, contact NYSCO Product LLC, 2350 Lafayette Avenue, Bronx, NY 10473.
Store Ready Solutions, offers the Promo Basket™, an expandable shelf extender that allows a highlighted brand to come off the shelf and into the aisle to attract maximum in-store attention. Promo Basket™ expands from 12" to 17.75" wide to hold a wide variety of products including those packaged in small boxes, bottles, cans or bags. Injection molded out of clear impact-resistant plastic, the expandable Promo Basket™ can mount to either wood or standard steel gondola shelving without the use of tools. It provides a simple and inexpensive means to sell more product, create more profits and help satisfy the total needs of the consumer. For more information, contact Store Ready Solutions, 2800 Golf Road, Rolling Meadows, Illinois 60008
Merchandising Inventives Inc. offers two versions of a stock corrugated CD counter display, The SDC-75, a three-tier CD counter display with each tier holding 6 CD/s or DVD/s. It is made of #200, E-flute bleached white corrugate and packaged 25 to a case. The SDC-70 is a two-tier corrugated CD Counter Display with each tier holding 6 CD's or DVD's. A header card is included. For more information, contact Merchandising Inventives Inc., 1665 South Waukegan Road, Waukegan, IL 60085.
Proprint Services Inc. offers Base Wrap in Continuous rolls, printed on card or poly stock. Shown is a unique piece for Aquafina which was printed two sided and die cut with a prefer 10 pt. Stock. It was printed and die cut in line, one pass, full 4 color process with a UV coating on both sides. The basewrap was 12" in height with a 24" repeat and length of 25' for a quantity run of 3,100 rolls. Base Wrap is excellent for indoor use around displays and is water resistant to avoid crumbling. For more information, contact Proprint Services Inc., 5621 Avenue East, Ste. 5, Toronto, Ontario, Canada M1B 2T9.
Art-Phyl Creations offers a wide range of stock displays for floor and counter. Using stock modular components, displays may be configured to meet nearly every need, from literature to product displays, including revolving hubs, panels, trays, bins etc. One to a thousand pieces my be ordered with quantity prices starting with as few as 25 units. A 72 page catalog is available. For more information, contact Art-Phyl Creations 16250 NW 48th Avenue, Miami, FL 33014.
Corrugated 4 Shelf Floor Display/Power Wing
This versatile display (SDF-100) can either be used as a floor display or side kick/power wing. Each shelf is 13 ½" W x 5 ¾" deep and the unit comes with four slots in the display back for attaching power wing clips, creating a side kick/power wing display. The display comes individually packed in a bookfold with header card and easy set up instructions. The Corrugated 4 Shelf Floor Display/Power Wing, is available from Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, Illinois 60085.
Aquarian Fish Food Corrugated Floorstand
This display for Aquarian Fish Food features bright and colorful graphics with an aquatic color scheme which attracts the consumer's attention. The display is a three tier display and was used to offer three varieties of product sizes. The brand name appeared on the header, base and all three tiers, reinforcing the brand. The Aquarian Fish Food Corrugated Floorstand was created by Weber Display & Packaging, 3500 Richmond Street, Philadelphia, PA 19134.
Cinco De Mayo Corrugated Beer Display
This Cinco De May Corrugated Beer Display was produced for Labatt USA. Over 1000 units were screen printed onto corrugated, die cut, glued and packed for shipping to a multitude of locations. The uniqueness of the design allowed the beer cases to be stacked within the display and allowed the customer to enter into a festive atmosphere. The 4 sided large display was augmented by smaller P.O.P. standees and other P.O.S. materials. The Cinco De May Corrugated Display was designed by Creative Media Concepts of San Diego and produced by Proprint Services Inc., 5621 Avenue East, Ste. 5, Toronto, Ontario, Ontario, Canada m1B 2T9.
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