Labatt Offers Blue Pool Table Lamp
This pool table lamp for Labatt Blue was designed to be rustic enough to fit into any décor at ski lodges and country bars which have unfinished and rough wood surroundings.
The lamp is constructed with a crossbeam composed of a rough peeled cedar log drilled out to hide the electrical connections. Hanging from the crosspiece are three incandescent light fixtures, which provide a warmer glow than the normal fluorescents used in pool table lamps. The bulbs are covered by octagonal bent acrylic shades, which prominently display the Labatt’s Blue logo on four sides, so that it can be seen from any angle.
The Labatt Blue Pool Table Lamp was produced by Heritage Sign & Display, Inc., a p.o.p. firm located in Nesquehoning, PA.
Rockstar Energy Drink Animated Can Lamps Debut
Great as a back bar display or counter display in convenience stores, this Animated Can Lamp is an inexpensive eye catching display that combines two key elements in effective POP, light and motion.
The motion effects can be customized to the product and consist of flickering, flashing, and scripting motion. The product works with a combination of a 4-color process printed outer can graphic and a rotating gear driven pattern cylinder which is lighted with an incandescent bulb. Shown here is the Rockstar Energy Drink Animated Can Lamp used as permanent on-premise POS in bars and convenience stores.
The Rockstar Energy Drink Animated Can Lamps were produced by Neon Source, San Diego, CA.
WHV Unleashes “Scooby-Doo and the Monster of Mexico”
Warner Home Video (WHV), Burbank, CA, has announced plans to release the all-new, feature-length movie “Scooby-Doo and the Monster of Mexico” in VHS and DVD formats, in time to celebrate Halloween.
In addition to a multimillion-dollar national marketing and advertising campaign, WHV will launch a “muy supremo” promotional campaign to support the home video release. Major brands such as Subway, Keebler and Georgia Pacific will offer consumers a $3 rebate off the purchase of any “Scooby-Doo and the Monster of Mexico” video on their respective packages. Airheads and Equity will also feature “Scooby-Doo and the Monster of Mexico” branding on various products.
Special point-of-purchase displays will support the promotion.
Roman Meal Launches ‘Look Great, Feel Great!’
Roman Meal Co., a premium bread producer, has launched an in-store campaign, entitled ‘Look Great, Feel Great.’
The program consists of an ‘Indulgence sweepstakes’ to win a trip to either New York City or Los Angeles for pampering in a world-class spa, and a shopping spree at a famous retailer. A booklet has been inserted into specially marked bags offering savings on other healthful products. The partnerships for the promotion include The Vitamin Shoppe; Crystal Light; Eggland’s Best Egg’s; Valley Fresh and Quaker Oats Cereal.
Mary Jane Hominda, Marketing Director at Roman Meal, said, “This program is enabling us to keep Roman Meal at the forefront of our health-conscious consumers’ minds.”
G2 Worldwide, New York City created the program for Roman Meal Company.
Patak’s Display Rack Presents Video Demonstration
Hormel Foods Corporation developed this Patak’s Display Rack to merchandise 25 cases of Patak’s Indian Food products as well as to hold a TV/VCR unit that delivers a video demonstration of how to use the products.
Due to the weight of both the product and the TV/VCR unit, no existing merchandising pieces met the objective, so this piece was custom designed and manufactured by Visual Marketing Inc., a point-of-purchase display firm based in Chicago, IL.
Colorful graphics on the sides of the display establish a strong brand identity and attract attention.
The display has been very successful delivering sales lifts of up to 700%. The unique display program also helped to open up many new retail accounts for Patak’s Indian food.
Hermie Display Features 3-D Graphics
Max Lucado’s “Hermie, A Common Caterpillar” corrugated display features 3-D graphics and is fully die-cut to reflect the shape of Hermie and his friends.
The goal was to create a display for Hermie products, with high visual impact. The structure was developed to incorporate a large graphic area along with product placement and still emphasize the character.
Corrugated pockets are attached with powerwing clips for product placement.
The Hermie display was produced by LINPAC Displays, a p.o.p. display firm located in Tullahoma, TN.
Gravity Feed Merchandiser Displays NASCAR DVDs
Biography Software required a display for its new line of NASCAR DVDs.
The DVD series captures the highlights of over 60 years of NASCAR racing, from the sands of the Daytona beach and road course, to the newest superspeedways. The series profiles NASCAR’s greatest drivers and provides a behind-the-scenes look at top racing crews.
This innovative gravity-feed DVD merchandiser calls attention to the new line. It features prominent NASCAR and auto racing graphics.
More than 4,000 of these displays were used for this promotion.
This display was designed and produced by Tempo Creative, a point-of-purchase display firm located in Grayslake, IL and Phoenix, AZ.
Displays Launch Airheads Bubble Gum
Perfetti Van Melle USA, Erlanger, KY, is launching Airheads Cotton Candy Bubble Gum. The new item begins as cotton candy in appearance, flavor and texture, but soon after being popped into the consumer’s mouth it transforms itself into bubble gum.
The surprise, that “cotton candy” suddenly becoming bubble gum, carries a huge appeal for children, said Bob Howard, V.P. Marketing. “Unexpected turns are always thrilling to kids, and this transformation is no exception. It gives the product an interactive appeal for children that is unique.”
The product is available in .39 oz packs, in 54-counter toppers, 72-count powerwings and 144-count floor displays.
“For years Airheads has helped kids fulfill a basic need for fun and fantasy,” Howard explained. “This new product continues on that same path of making the ordinary into extraordinary by changing cotton candy into bubble gum.”
Tongue Tape Candy Displayed On-Counter
JAKKS Pacific, Malibu, CA, has introduced candy-flavored tongue strips, called Tongue Tape. There are multi-vitamin, vitamin C and electrolyte-infused assortments for active kids and adults, fun blended flavors for teen and adult taste buds and a tongue-twisting Sour Tongue Tape line.
JAKKS also plans to introduce an assortment of Tongue Tape products based on licensed properties including Hello Kitty, Strawberry Shortcake and NASCAR.
“As a newcomer to the candy category, we are thrilled at how successful Tongue Tape has performed at retail,” said Michael Bianco, Chief Merchandising Officer.
Endcap Display Promotes Oral B Cross Toothbrush
This power endcap display was developed for the launch of Gillette’s new Oral B Cross Action Power toothbrush.
The product is neatly organized via loop pegs and the display incorporates a decorative acrylic trim above the UPC scanner plate.
The curved side panels provide visibility to a broad graphic area when viewed from the front.
The graphics panels illustrate the benefits of the toothbrushes unique criss cross bristles which reach between teeth.
This Gillette/Oral B Cross Action Power Endcap was produced by Mechtronics, a point-of-purchase display company located in White Plains, NY.
Rembrandt Displays Whitening Wand
Den Mat Corp.’s Rembrandt Oral Care Products, Santa Maria, CA, has introduced the Rembrandt Whitening Wand for convenient on-the-spot smile shine-ups. One swipe of the “wand” applicator instantly adds brightness and shine to teeth for that “just-brushed” look and feel, while freshening breath fast.
The Rembrandt Whitening Wand is small and sleek enough to slip easily into purse or pocket.
The Wand contains Rembrandt’s patented peroxide formula, which whitens teeth and freshens breath.
“We want our smiles to stay bright all day long. It’s not enough just to freshen up your breath. Teeth need freshening up, too,” said Noreen Freitas, V.P., Rembrandt Oral Care Products. “The Rembrandt Whitening Wand does for your mouth what a great lipstick does for your lips. It touches up the color while improving the overall look and feel.”
7-Eleven & Chevron Test Co-Branding
7-Eleven, Inc. is testing a co-branding program with Chevron U.S.A., Inc. The companies have selected 20 7-Eleven and Chevron locations in Florida, Texas, and California to feature both brands. Plans call for 11 7-Eleven stores to offer Chevron-branded gasoline and nine Chevron sites to convert their convenience-store format to 7-Eleven.
Mall Of America Features The Dew Den, Powered by Xbox Live
Mall Of America Features The Dew Den, Powered by Xbox Live
The Mall of America in Minneapolis, MN, has set up a “Dew Den,” sponsored by Mountain Dew, and Xbox for hardcore gamers. The “Dew Den” lets mall visitors play Xbox Live games, try out the Xbox Music Mixer, compete in tournaments and get on G4TV!, a TV network devoted to the video gamers’ lifestyle.
The Dew Den features plasma displays running extreme sports videos, and gaming stations hooked up with players across the country. There are expert gamers to provide gaming tips, and guest appearances by local celebrities, athletes, and musicians.
Americans Are Eating Healthier
Three out of five Americans are eating healthier today than a year ago, according to a recent study by InsightExpress, a Stamford, CT-based on-line research firm. More than 3 in 4 (77%) state that eating right is important to them.
Almost half (44%) of all households contain at least one dieter. The most commonly cited reasons for eating healthier include: It's just 'Common Sense' 71%; Enables me/my family to control our weight 62%; Helps prevent me/my family from getting sick 54%; Enables me/my family to live longer 49%; Is essential for a current health condition 46%; The growth and development of my family/children 40%.
Healthier attitudes are prevalent in the grocery aisles as 2 out of 3 consumers (64%) state they consider the nutritional value of products before they make a purchase decision. Americans also appear less price sensitive when it comes to eating right as almost half (46%) are willing to pay more for ‘healthy products.’ Further, 1 in 5 Americans are willing to sacrifice taste for healthier, less flavorful foods.
Pepsi Vanilla Is Launched
Pepsi-Cola North America has launched Pepsi Vanilla. Full national distribution of 20-oz bottles, 2-liter bottles and 12-pack cans, as well as 24-pack cubes is expected by September.
Pepsi Vanilla and Diet Pepsi Vanilla are broadly targeted to teens and adults. Aggressive introductory marketing support includes media advertising, sampling, and p.o.p. materials.
Heinz Launches EZ Marinader
Heinz has introduced EZ Marinader, the first ready-to-use liquid marinade in a flavor-seal marinating bag. The product eliminates the need for a bowl. It is used by simply placing meat, poultry, vegetables or fish in the bag.
“We believe time-strapped cooks will appreciate the convenience of EZ Marinader,” said Aaron Schwartz, Brand Manager at Heinz N.A.
Motts Debuts Light Hawaiian Punch
Motts has introduced Light Hawaiian Punch. “Moms are now able to offer their children their favorite drink with with less sugar and calories,” said Kristen Marshall, Sr. Brand Manager. “Research has shown that parents feel their children are consuming too much sugar. With Light Hawaiian Punch we’re addressing that concern while taking kids taste preferences into account.”
Quaker Oatmeal Breakfast Squares Debut
Quaker Oats introduces Quaker Oatmeal Breakfast Squares, the first hand-held breakfast with the nutrition of a bowl of instant oatmeal.
“People are looking for a breakfast choice that is filling, portable and they can feel good about from a health perspective. Quaker Oatmeal Breakfast Squares deliver on the components of a satisfying breakfast,” said Dave Kimbell, Manager, Quaker Oatmeal Breakfast Squares.
Goliath Solutions has introduced a technology to electronically monitor and report daily status of marketing materials in stores nationwide. Goliath monitors materials by means of a unique electronic identifier (a “tag”) attached to a sign or fixture. The tags are wirelessly read and sent via phone, or internet to GOLIATH's central server. For more information, contact GOLIATH Solutions, 1735 North Paulina St., Chicago, IL 60622; (Tel) 847-867-5300; (Web) www.goliathsolutions.com.
NYSCO Products has introduced the CoolChute, a patent pending merchandiser for beverage cans. The CoolChute holds six 16 oz cans in a compact 9”Hx19”W space. The gravity feed merchandiser provides great visibility for these cans by affixing them to a cooler door. For more information, contact NYSCO Products, 2350 Lafayette Ave., Bronx, NY 10473; (Tel.) 718-792-9000; (Fax) 718-792-7732; (Web) www.nysco.com.
Red Baron Pizza Featuring 3D Mobile Theatre
The Red Baron3D Flying Adventure virtual reality theatre features 3-D visuals that literally pop off the screen and digitally-controlled fog and wind effects. The presentation features the Red Baron Pizza Squadron performing formation aerobatic maneuvers.
VirTra Systems, Dallas, TX was retained to develop the 3-D immersive experience by Red Baron’s promotion agency, Cameo Marketing, New Gloucester, ME.
Sour Patch Launches Movie Theater Promo.
Jaret International has launched the Sour Patch Sweet Cinema Sweepstakes. Selected movie theaters are displaying Sour Patch-branded archways that frame theater doors, handing out free Sour Patch samples and Sour Patch trading cards, and featuring Sour Patch Kids and Sour Patch Tongues on popcorn bags and pre-movie slides.
Pamela Brock, Jaret’s Sr. Brand Manager, said “This is the biggest promotion that Sour Patch Soft and Chewy Candy has ever created. Because Sour Patch first gained its popularity in movie theaters, we are building on Sour Patch’s movie theater heritage to generate excitement around the movie theater experience.”
The Sour Patch Sweet Cinema Sweepstakes is also flagged on packages and 2-ounce promotional shippers of Sour Patch Kids. A Grand Prize of a private movie screening party for the winner and 50 guests will be awarded during each of the six months that the promotion runs.
Anheuser-Busch Customized Stock Display
This display is a stock unit utilizing stock tooling with custom printing. This versatile display is being used by many major advertisers in a wide variety of ways for many different products. The printing for these units range from simple 2-color direct print on corrugated to 3-color plus varnish direct on corrugated to 4-color process plus aqueous varnish lithography mounted and die cut onto corrugated. There are no die charges for these displays. The time frame from initial contact to final shipment is four weeks including the design. The Anheuser-Busch Customized stock Display was created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
Farmer John Talker Pocket Literature Holder Display
The Talker Pocket™ Literature Holder was imprinted with Farmer John logo on a white background to display 50 "6 fresh ideas for low carb cookin"; 3 fold Recipe Brochures were displayed from the pricing channel in the meat section where Farmer John pork products are sold. The promotion was to help increase sales of Farmer John pork products through the use of healthy recipes that are low in carbohydrates and appeal to shoppers. A variety of appetizing illustrations were used of the easy to prepare recipes. The Talker Pockets were supplied by Talker Pocket Corp., ll0 San Mateo Way, Novato, CA. The display was created by Huerta Quorum, 500 North Brand Bl. Suite l950, Glendale, CA 9l203.
Clorox/409 Wipes Display
Clorox required a display for cross-merchandising as part of a fall program for cold and flu prevention. The displays will be refilled at least once and possible two or three times and remain in place for 3 months. The display had to look like the Clorox and 409 canisters, narrow enough to fit in the pharmacy department and large enough to accommodate at least l00 units of product. It also had to support the weight of the product and the stress of refilling the display. Using a combination of SBS and corrugated paper, the display succeeded in providing a strong, life-size, refillable, 4-color canister display. The display was cost-effective at a low quantity and will provide a high return in product sales. The Clorox/409 Display was created by Meridian Display, l62 York Avenue East, St. Paul, MN 55ll7.
Inflatable Flea Display
This display is a giant sealed inflatable - l0 feet tall. It is designed to be used indoors or outdoors at Pet supply supermarkets. The display creates much attention and excitement wherever it is used encouraging increased sales. The Inflatable Flea Display was created by Sterling Promotional Corp 30l0 Westchester Avenue, Purchase, NY l0577.
Pilon Counter Display
This display utilizes the counter and represents a customized version of a stock unit. It has three tiers and is constructed of 200 E flute corrugated. The display was printed with a one color black flood coat with an aqueous varnish. Additional costs associated with this project include cutting dies for any of the custom portions as well as the preparation and proofing of the labels. The Pilon Counter Display was created by Merchandising Inventives, Inc., l665 South Waukegan Road, Waukegan, IL 60085.
Miller Beer Inflatable Display Replica
Harley-Davidson celebrated its l00th Anniversary in July, 2003. Miller Beer wanted to coordinate this momentous event with a tie-in promotion using this inflatable display in bars, restaurants and package stores. This 36" replica was used as a hanging display. The unit is similar to a Harley-Davidson production model motorcycle and is printed with a Miller Beer logo. The miniature motorcycle looked so real it created a lot of traffic and excitement at the point-of-sale with people coming up to give it a closer look. The Miller Beer Inflatable was created by Alger Creations Inc., 9l-3l Queens Blvd. Ste. 6l0, Elmhurst, NY ll373.
Stock P.O.P. Displays Online Direct From The Factory
Art-Phyl Creations is a direct manufacturer of stock P.O.P. displays. The line includes a wide array of modular plastic components that can be arranged to create hundreds of different counter and floor displays including revolving rack for carded products, garments, accessories literature and bags. All of these may be viewed on line at their catalog website at www.art-phyl.com. Samples of many of the items are also available. Stock P.O.P. Displays are available from Art-Phyl Creations, l6250 NW 48 Ave., Miami, FL 330l4.
Earth Friendly Products Cross Merchandiser
This display was designed to merchandise an all natural fruit and vegetable wash in the fruit and product section of natural food stores and supermarkets. The display ships fully assembled. It holds a good deal of product while occupying a relatively small footprint in the store. The Earth-Friendly Cross Merchandiser was created by Coastal Woodworks & Display, P.O. Box l37, Nobleboro, ME 04555.
Patak's Merchandiser & Demonstration Center
This display merchandises Patak's line of Indian Foods currently being marketed in the U.S. by Hormel. Previously the company used costly in-store live demos to introduce its products. This display features the use of television incorporated into the merchandiser which resulted in sales lifts of 700% with reduced costs since no live in-store demonstrators are needed. The rolling rack stocks a variety of Patak's products and ingredients. The programming is on a loop and each recipe is demonstrated in about 90 seconds. The display is designed to allow consumers to see a recipe being made, obtain the recipe from a take one pad and then purchase the ingredient for the meal. The Patak's Merchandiser and Demonstration Center was created by Visual Marketing, Inc., l54 W. Erie Street, Chicago, Illinois 606l0.
DOC Otis Polar Motion Light Box
This display offers polar motion which creates the illusion of the constant pouring beverage, perpetual ocean tides, wind blowing snow or sand or a geometric pulsing effect. The product imagery attracts consumer attention and prompts consumer action. A unique feature offered by these polar motion products is interchangeable polar motion panels. This allows for seasonal or regional promotions while maintaining customized polar motion in each image. The Doc Otis Polar motion sign was produced on premise for Anheuser-Busch, by The Neon Source, 3428 Pickwick Street, San Diego, CA 92102.
Kraft Easy Cheese Rocket
This display was designed to create an off-shelf, out of category cross merchandising opportunity. The display also had to provide easy access to the product and be easily stockable and graphically impactful. The innovative design of this spinner display creates immediate recognition as it is a giant replica. The display is designed to accommodate trays that are placed right into the display shelves. To set up, the shipping carton has to be sliced open and multiple units can be placed into the display at one time. This results in significant time savings in-store. The display holds a large amount of product with merchandise three deep and four across on each shelf, and provides consumers with three-sided accessibility. The Kraft Easy Cheese Rocket was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
Heritage Sign & Display Inc. offers this Lowenbrau Chalkboard which features a custom molded polyurethane foam frame, hand painted to give it the stonework look of an old European castle. The Lowenbrau name and crest are featured prominently in the archway at the top of the frame as well as an "Imported" crest. The chalkboard itself includes a "ghost" image of a mug of Lowenbrau, as well as a legend bearing the year of the brewery's inception and its location in Germany. Reports from some of the establishments where this item was placed indicate that the chalkboard has been an eye-catching conversation piece. For more information, contact Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240.
Neon Source offers its Rotating Light Box which may be used to promote multiple brands or when promotional product placement is space limited. Offering huge utility, the Rotating Light Boxes feature easy to change image panels for regional or theme promotions; upscale product styling and excellent imaging. The image panels are available as high-resolution digital transparencies, screened panels or lenticular motion panels. The use of lenticular images is an effective use of lenticular technology as the images naturally flip with the rotation of the display. New products include rotating models with interchangeable polar motion panels and fiber-optic motion accent lighting. For more information, contact Neon Source , 3428 Pickwick Street, San Diego, CA 92l02.
Stuff 4 Stores offers the Luma-Go-Round, a counter-top or mounted display. The Luma-Go-Round is a compact, light-weight, three-sided, rotating, backlit, display. It comes in three sizes, Papa, Mama, Baby and 2 configurations, counter-top and wall/ceiling mounted. The wall/ceiling model can be mounted either vertically or horizontally. All models of the Luma-Go-Round require only a 10 inch diameter space for rotation. The three counter-top sizes are Papa - 27 inches, Mama - 15 inches, Baby - 9 inches. The wall-mounted sizes are 2 inches larger. The image sizes in inches are 7.5x23”, 7.5x11”, and 7.5x5.5”, respectively. Graphic replacement is simple and takes less than 15 seconds per side. For more information, contact Stuff 4 Stores, 7730 Trinity Road, Memphis, TN 38018.
Herr's l oz. Bite-Size Bag Dump Bin Display
Herr's wanted to develop a dump-bin display with a small footprint which was easily accessible by the consumer. This was to be a spotlight display getting the snack bags off the shelf and into the aisle, driving interest for their new featured flavors and increasing impulse purchases. The display is a replica of the Herr's delivery truck a regional icon. The recognizable colors, bold logo and whimsical look of the mini-truck were a real draw for the consumer. The display has achieved full placement in the field and feedback has been very positive citing ease of restock and durability of the dump bin. The Herr's l oz. Bit-Size Bag Dump Bin Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA l9l34.
Tampico "Resizable" Corrugated Display
This display began as a Stock Display and then was "re-Sized" to the exact specifications of the product, in this case, coloring books. The base was an existing stock base used as a separate Power Wing if floor space is not available. The display was pre-assembled and sent to the client"soft-sealed" for them to place the books inside and ship from their facility. Artwork was 4-color process plus a fifth (PMS) color, with a coat of aqueous varnish. All printing, die cutting and finishing was performed for Halloween 2003. The time frame from initial contact to final shipment was four weeks including the design. The Tampico "Resizable" Corrugated Display was created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
Mountain Dew Hulk Standee
This display, a three dimensional six foot standee was part of a large scale marketing campaign supporting the release of the film. The Hulk leg and hand with the Mountain Dew logo, jump out of the main piece and ties into the "Unleash Your Thirst" campaign to bring the consumer to purchase the soft drink. The display is screen printed and the image and construction of the standee reinforces the recognizable mean and green theme of the character. The standee was one of many Hulk promotional pieces shipped including shelf talkers, wobblers, display toppers and pole signs. The Mountain Dew Hulk Standee was created by Proprint Services Inc., 562l Finch Avenue East, Unit #5, Toronto, Ontario, Canada M1B 2T9.
Brass Button Bears Corrugated Display
This display was designed to meet the customer's need for a continuity program which would appear in a grocery store setting. The display needed to meet high end design standards, work for a 3 month window, give the appearance of a rigid permanent display and be easy to set up. The display met all the customer's requirements for graphic impact and store longevity and was shipped in a format that took less than five minutes to set up in store. The campaign had a successful launch and continues to be a viable product line. The Brass Button Bears Corrugated Display was created by Kell Specialty Products, 42l Palmer Street, PO Box 28, Chippewa Falls, WI 54729.
Kellogg's DeskTops Corrugated Floorstand
The objective of this floorstand was to promote a premium top Giveaway in Kellogg's Cereal. The display had to tie in to the Back-To-School theme as well as the cross promotional tie-in with the cartoon network. The customer wanted to display all of the tops that were available in packages to encourage consumers to collect as many tops as they could and also to do it in a cost effective manner. The display has successfully drawn attention to the promotion and has generated excitement about the Tops as well as the cereal in which they are contained. The Kellogg's DeskTops Corrugated Floorstand was created by Great Northern Display, l800 South Street, Racine, Wisconsin 53404.
Bustelo Standing Display
This corrugated display is a customized stock unit four shelf display. The 200 B Flute corrugated display was designed as an open tray with closed sides. The unit was printed a one-color flood coat black with two 80# 4CP labels mounted onto two sides of the tray with an overall aqueous varnish. The header was die cut around the art works making it custom and unique to the product. The Header was printed a 4CP with an aqueous varnish as well. The Bustelo Standing Display was created by Merchandising Inventives Inc., l665 South Waukegan Road, Waukegan, IL 60085.
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