New Coca-Cola Billboard Unveiled In Times Square
Coca-Cola Co. has unveiled a new three-dimensional, high tech billboard in New York City’s Times Square featuring custom-created, digital imagery and 32 convex and concave, high-definition LED screens. The new sign will also feature The Time Machine, a three-minute audio and video tribute showing the New York City landscape and Coca-Cola images over the past 80 years, marking the first time the Times Square sign will display content about New York.
“The new Coca-Cola display represents the intersection of cutting-edge technology, advertising innovation and entertaining content,” said Javier Benito, Chief Marketing Officer, Coca-Cola NA.
The sign features some of the most advanced screen and digital technologies available including GPS (Global Positioning Systems) to remotely manage the controls, 2.6 million LEDs to illuminate the image and 57 bits of processing to power the animation, creating an unprecedented digital experience.
Illuminated Keg Sign Promotes Coor’s Light
Coor’s is using this distinctive, illuminated pub sign, which is shaped like a “beer keg,” to increase awareness of Coor's Light draft.
The unit has spun aluminum end caps with decal overlays and a PETG silk-screened and vacuum formed face. Two T8 fluorescent lamps illuminate the unit and it is mounted with a steel bracket that is powder coated to match the natural aluminum end caps.
A small laser cut sign hangs from the bottom of the keg to accent the draft feature.
The Coor's Light Illuminated Keg Sign was created by Illumina Lighting & Display, a p.o.p. firm located in Markham, Ontario Canada.
P.O.P. Display Supports Clearasil For Men Launch
Clearasil has introduced Clearasil for Men, four new products that combine acne benefits with superior shave performance, at mass retailers and major drug chains.
The line includes Skin Clearing Shave Gel, Skin Clearing After Shave Balm, Energizing Acne Scrub and Face Hair and Body Wash. Clearasil for Men offers active ingredients that treat and prevent acne blemishes. Salicylic Acid and Triclosan battle acne-causing bacteria and unclog pores, while Aloe, Allantoin and Glycerin moisturize and protect.
The Clearasil for Men launch is being supported with point-of-purchase materials in drug and mass outlets.
“Different display configurations are available to satisfy individual retailers’ needs,” said Cris Burson-Thomas, Marketing Manager, Clearasil, Boots Healthcare USA.
Displays Launch Reach Access Floss
Personal Products Co. wanted to promote consumer awareness for its Access floss product, an extension of the Reach brand.
A powerwing/floorstand, counter unit, and clipstrip were designed to highlight the unique floss product packaging, graphics and product design. The curved shape of the powerwing/floorstand was designed to replicate the rounded aspect of the product package. All display graphics were developed to “shout out” the product’s packaging.
More than 90,000 displays were produced and the Company achieved its marketing goal of massive store placement at retail through the use of launch displays.
The Reach Access floss displays were produced for Personal Products Co. by Smurfit-Stone Display Group, based in Sandston VA.
Balanced Choices Offers Healthy Vending Machine
“Balanced Choices,” a new generation of vending machines that reflects the latest emphasis on health and wellness, is being rolled out to universities and health centers in Washington, D.C., New York and Chicago by Canteen Vending Services.
These machines offer a variety of healthy foods and drinks like low fat chips, salads, and smoothies. Some machines will include a computerized center where customers may find nutrition information on the foods, snacks and beverages available for purchase.
Balanced Choices’ extensive offerings include low carbohydrate, low fat, sugar free, caffeine free, hydrating beverages and soy products.
“You won’t find a single candy bar or can of regular soda within Balanced Choices,” said Mike Kiser, CEO of Compass Group’s vending service division.
Low Carb Vending Machine Rolled Out
Pure Foods, LLC is debuting the first low carb vending machine in high schools, private universities and a hotel chain.
Customers will be able to custom load their machines with choices from more than 1,000 low-carb, low fat, sugar free, gluten free and organic products.
Pure Foods, LLC, a Beverly Hills, CA privately held food resource conglomerate, specializing in low-carb, low fat, sugar free, gluten free and organic products, will donate a percentage of all revenue from the vending division to help fight Childhood Obesity in the U.S.
Reformulated Clearly Canadian Has Half The Carbs
Clearly Canadian Beverages has launched a reformulated Clearly Canadian sparkling flavored water featuring half the carbohydrates and only 45 calories per 8 oz. serving.
“We recognized the heightened demand in today's marketplace for healthier food and beverage choices that provide a lower carbohydrate and calorie choice and still deliver on taste,” said Douglas Mason, President & CEO. “Remaining at the forefront of New Age beverage development, we have reformulated Clearly Canadian to meet the needs of contemporary consumers while staying true to the legacy of our great Clearly Canadian flavors.”
The launch of reformulated Clearly Canadian will be supported with point-of-sale materials strongly communicating the brand’s new “half the carbs, half the calories. same fabulous taste” messaging.
Vitamin Water Featured On Round Display
This round shelf display merchandises Vitamin Water products, a flavored health water infused with vitamins.
The compact display has a premium look with quarter round upright poles. It has a capacity of 36 20-oz. bottles per shelf. A translucent curved header tops the display.
This Vitamin Water round display was created by NYSCO Products, Bronx, NY.
Displays Proclaim Corona ‘Official Time Out’ Sponsor
Corona Extra and Corona Light beers are targeting football fans around the nation this season as the “Official Sponsor Of The Time Out.”
Colorful point-of-purchase displays depict football players taking a “time out” on the field with hamburgers, hot dogs and Corona Extra and Corona Light beer.
Off-premise point-of-sale materials include vertical vinyl banners, pennant strings, base wrap, c-store pricing cards and stand ups.
On-premise point-of-sale materials include 36” inflatable goal posts, two-sided “game of the week” schedule banners, blinky buttons, pennant strings and coasters.
Corona Extra and Corona Light are brewed and bottled by the Grupo Model Brewery in Mexico and imported into the western U.S. by Barton Beers, Ltd., headquartered in Chicago, IL
Sheetz Opens Convenience Restaurant
Sheetz has opened the Company’s first Convenience Restaurant in Altoona, PA, a hybrid concept that combines quick-casual dining and convenience concepts. The 10,000 sq. ft. Convenience Restaurant is more than double the size of the average Sheetz convenience store. Equipped with digital menu boards and touch screen order points, the brightly decorated facility features a broad menu prepared in a food theater.
Features include a gourmet salad station, homemade gelato and a full service Coffeez Expreso Bar with the first touch screen order point for gourmet coffee. The facility features drive thru and dine in options and has Wi-Fi access, DVD Rental and five large screen TVs.
“The Convenience Restaurant is a revolution in both the food and convenience industries,” said Steve Sheetz, Chairman of the family-owned firm. “The concept combines a top-quality restaurant with a state-of-the-art convenience store.”
Convenience Stores’ Sales Rebound
The convenience store industry strongly rebounded from its three-year slump last year, with sales surging 16.0% to reach a record $337 billion; pretax profits increased a robust 54.6% to reach $4.04 billion, according to figures released by the National Association of Convenience Stores (NACS).
The convenience store industry, which sells an estimated three-quarters of all gasoline in the country, increased motor fuel sales 21.8% to reach $220.8 billion. Foodservice sales drove the 6.3% increase for in-store sales, zooming up to 13.3% to reach a record $15.2 billion.
Convenience store sales in 2003 (top 10 products): Motor fuels $220.8 billion; Cigarettes $40.0 billion; Foodservice $15.2 billion; Packaged beverages $15.1 billion; Beer $12.7 billion; General merchandise $15.2 billion; Candy $4.3 billion; Salty snacks $3.6 billion; Other tobacco $3.2 billion and Fluid milk products $3.1 billion.
Personal Care Products Market Growing
A growing interest in personal grooming among males, part of “metrosexual” phenomenon, is contributing to growth in Personal Care categories around the world, according to the study “What’s Hot Around The Globe: Insights On Growth In Personal Care,” by ACNielsen.
For instance, the sales value of Shower Gels, one of the fastest growing personal care categories worldwide, grew by 7% in 2003, primarily on the strength of sales in male-oriented products. Two other categories, Deodorants and Razors & Blades, are also benefiting from men’s new found attention to appearance.
The study also found the trend toward older populations is boosting sales. With the Baby Boomer segment getting older, sales of anti-aging products are growing. Face & Eye Moisturizers grew by 10%. A 48% growth in products that remove stains from the teeth and whiten the smile was also reported.
Study Shows Consumers Desire For Low-Carb Eating Plateaus
Americans’ desire for low-carb eating appears to have plateaued as more than half of all consumers who have tried a low-carb diet have, in fact, given it up. According to a recent survey conducted by InsightExpress, less than 10% of all Americans are currently on a low-carb diet.
The survey also reveals that of the nearly 80% of Americans who have abstained from low-carb diets, fewer than one in five would consider purchasing a low-carb product—most pointing to efficacy shortfalls and the perception that low-carb foods and diets are an unhealthy way to eat.
The survey also found consumers place carbohydrates lower on the list of important nutritional considerations when selecting groceries, with items of importance including Total Calories (40%), Total Fat (37%), Calories from Fat (32%), Saturated Fat (32%), Cholesterol (31%), Total Carbohydrates (30%), Sodium (29%), Protein (19%).
“Based upon consumer attitudes and opinions, manufacturers of food products may want to carefully consider committing additional product development, marketing and financial resources to low-carb offerings,” said Lee Smith, President and COO of InsightExpress.
NPD Tracks America’s Dieting Habits
Despite all the branded diets on the market, the most popular diet plan being followed is one described as “My Own Diet,” according to The NPD Group’s new Dieting Monitor, an ongoing consumer tracking service, which finds Americans are adjusting a number of diets to develop one that fits their lifestyle.
After “My Own Diet,” consumers are following the Atkins diet. Nearly three out of four people are aware of the Atkins diet, 17% have tried it and about 4% of adults are currently following it. The study also found that Weight Watchers and Jenny Craig are just as well known as Atkins in terms of brand awareness with 73% of respondents being aware of each diet.
“At any given time about a quarter of the population is on a diet. The buzz on Atkins is not those few actually following the diet, but the people who are trying low-carb or high protein dishes, even though they do not claim to be on the diet,” said Harry Balzer, V.P. of The NPD Group. “The low-carb fad will be around for a while as more companies offer their low-carb versions.”
Contradictory Consumer Eating Habits Challenge Food Industry
While roughly 76% of consumers say they have healthy eating habits, 57% of respondents consider themselves overweight, according to a new survey by the Consumer Business Practice of Deloitte & Touche USA.
Several key findings of the survey include: 74% of respondents strongly disagree that lawsuits should be allowed against fast food chains. More than half of consumers think that portion sizes at fast food establishments are too large. A hefty 83% believe that more healthy food choices should be offered at these eateries. Although 54% believe that the individual, not the corporation, is solely responsible for healthy eating, 45% believe it’s a combination of personal and corporate responsibility. Three out of five respondents say the issue of country-of-origin labels on perishables is extremely or somewhat important to them. Two-thirds are extremely to somewhat concerned about eating genetically modified foods.
“Food corporations that are quick to understand and respond to consumers’ call for help and provide more healthy menus may position themselves to achieve a greater hold in maintaining market share and solidify brand loyalty with their customers,” said Tara Weiner, National Marketing Partner of Deloitte’s Consumer Business Practice.
‘Good-For-You’ Snacks Poised To Transform Snack Market
The “good-for-you” segment of the snack food market is poised for an explosion of products that are at the same time appealing and nutritious, according to “The U.S. Snack Market,” a new report by market research publisher Packaged Facts.
Packaged Facts forecasts strong growth overall in the snack food market, with retail sales expected to rise from $47.1 billion in 2003 to $57.3 billion by 2008. This growth rate will translate into a cumulative $10.2 billion in sales growth over the period.
“With innovative products such as Dole Fruit Bowls and Yoplait posting impressive sales performances of late, the real growth in the snack market may well lie in making healthier snack options more engaging and convenient for new consumer segments, including kids,” said Don Montuori, Acquisitions Editor for Packaged Facts.
General Mills Offers Favorite Kids’ Cereals With 75% Less Sugar
In response to changing consumer needs, General Mills is offering reduced-sugar versions of Trix, Cinnamon Toast Crunch and Cocoa Puffs, with 75% less sugar then the original cereals. The reduced-sugar cereals were developed using a blend of sugar and Splenda, a non-caloric sweetener made from sugar. Reduced-sugar Trix, Cinnamon Toast Crunch and Cocoa Puffs contain just two grams of sugar a serving.
“We’re thrilled to offer parents the option of choosing popular kids’ cereals with 75% less sugar,” said Abbie Willing, Marketing Manager, General Mills.
Kleenex Launches New Anti-Viral Tissue
Kimberly-Clark has introduced a new Kleenex facial tissue designed to kill viruses that cause colds and the flu. Kleenex Brand Anti-Viral tissue is the only facial tissue that offers these benefits.
Kleenex Anti-Viral tissue relies on a patented, super premium 3-ply tissue design with a moisture-activated middle layer that is treated with an anti-viral formula.
Sanfaustino Calcium Water Introduced In U.S.
Sanfaustino is a lightly effervescent mineral water with calcium. Sanfaustino comes from a natural mountain spring in Italy. The spring generates a natural mineral water that is a uniquely good source of calcium. In addition to calcium, Sanfaustino also provides natural bicarbonate for easy digestion. While Sanfaustino has been sold in Italy since 1894, it is now available in the U.S. for the first time, imported by CCW Holdings.
Nabisco Introduces 100 Calorie Packs
Nabisco is introducing pre-portioned, 100 Calorie Packs of some of its most popular, great tasting brands. Each package of Oreo Thin Crisps, Chips Ahoy! Thin Crisps, Wheat Thins Minis, Kraft Cheese Nips Thin Crisps and Nabisco Mixed Berry Fruit Snacks contain 100 calories.
According to Nabisco, 100 Calorie Packs are a great “grab and go” option for people who want to snack and still stay on track with their sensible eating habits.
JossClaude Targets U.S. Latina Consumers
JossClaude Products has introduced Formula Latina, professional hair care products designed exclusively for U.S. Latinas and the first line launched in the U.S. with Spanish-dominant packaging and advertising.
Formula Latina is working with international celebrity hairstylist Oliver Ifergan to serve as a product spokesperson.
GE Bug Lite Eliminates Bugs From Summer Entertaining
GE Consumer & Industrial has introduced the GE Bug Lite, which contains a special coating that makes light invisible to flying bugs, so they aren’t drawn to it. Ideal for outdoor gatherings, GE Bug Lites are available in both incandescent and post light bulbs.
They are available in 40, 60, and 100 watt packs and have a life of 1,000 hours.
Candy To Benefit V Foundation For Cancer Research
Austin Millennium Enterprises LLC, Piniehurst, NC, a distributor of private label candy has teamed up with The V Foundation for Cancer Research to develop a new program called “Candy 4 Cures”.
Candy 4 Cures is a point of purchase retail candy program designed to raise funds for The V Foundation for Cancer Research. The mints, gum and sours are packaged in colorful, upscale tins with The V Foundation logo and slogan “Don’t Give Up...Don’t Ever Give Up!” displayed on both sides.
The candy packed tins are packaged in a self contained counter display that hold a total of 60 tins (9 Berry Flavored Sours, 9 Tangerine Flavored Sours, 9 Peppermint Flavored Gum, 9 Wintergreen Flavored Gum, 12 Peppermint Flavored Mints, and 12 Cinnamon Flavored Mints) at a manufacturer suggested retail price of $1.69 per tin.
Miller High Life Cruiser On Heritage Tour
The Miller High Life Cruiser branded bus has begun touring events including auto shows, fairs and parades throughout the U.S. The Cruiser tour is serving up brand history, relics, past ad campaigns, trivia, and Miller High Life beer.
“Whether a lifelong fan of Miller High Life or a new one riding its resurgence, the Cruiser heritage tour is a great way to relive favorite High Life moments and enjoy a taste of nostalgia,” said Carl Cahill, Sr. Assoc. Brand Manager.
Tylenol Cold Embarks On Mobile Tour
McNeil Pharmaceuticals, makers of Tylenol Cold, is sending the Tylenol Cold with Cool Burst Mobile Mister across the country on a mobile marketing tour to offer cooling comfort and relief from the heat to consumers nationwide. In helping consumers beat the heat this summer, the Cool Burst Mobile Mister demonstrates the feeling you get with Tylenol Cool Burst, a new cold product that gives your mouth a cooling sensation the instant it's taken.
The Cool Burst Mobile Mister, shrink-wrapped in bright colors, houses a cooling unit and two super-sized fans that release up to 30 cubic feet of cooling mist to provide an instant cooling sensation to the heat weary.
The Cool Burst Cooling Crew is traveling with the Mobile Mister vehicle to introduce consumers to Tylenol Cold with Cool Burst, and to distribute coupons for this innovative cold and flu product.
Lipton Conducts Mobile Tour
Lipton has launched a nationwide initiative designed to educate consumers about the health benefits of hiking and drinking Lipton Tea.
An interactive exhibit will make appearances over the next six months stopping at food festivals, state fairs, and concerts. On site, people can test their hiking skills by taking half-mile virtual hikes-ranging from desert terrains to cityscape walks-all housed within a specially designed 32-foot Virtual Hiking Vehicle.
“The connection between hiking and Lipton tea is clear,” said Ginny Blakewest, Sr. Marketing Director Pepsi-Lipton Tea Partnership. “Both are refreshing and natural ways to be good to yourself.”
Participants also can obtain health and hiking information from Backpacker and Prevention magazine editors as well as Columbia Sportswear experts regarding hiking equipment. All who attend can enter to win a Mitsubishi Endeavor.
In conjunction with the tour, Lipton is also launching a national on-pack promotion offering thousands of hiking-related prizes.
Kodak Multi-Product Counter Unit
This display was designed to stimulate impulse sales for Kodak film and one-time use cameras. The unit is produced from injection molded styrene for cost efficiency, and acts as a strong brand statement from Kodak. It creates an on-counter billboard for the Kodak brand. It also functions to organize multiple sizes of film packs as well as one-time use cameras in a small footprint. The display's shelves have a multi-depth well, allowing retailers to accommodate four different size products in the same unit as well as to determine the product mix best for their stores. The display has met with great retailer demand with all l,000 units manufactured placed at retail. The Kodak Multi-Product Counter Unit was created by Mechtronics, l New King Street, White Plains, NY l0604.
Budweiser And The New York Yankees Offer Trip To The World Series
Budweiser and The New York Yankees is offering a trip to the World Series, in a program targeted toward the Hispanic community to increase awareness of both products and increase sales. The unique ballot box shown with full color entry forms along with instore posters were digitally and litho printed for use in the New York City area. The digitally printed ballot box is mounted to card stock and die cut and glued to obtain a maximum all around image for a small space, while the ballot pads and posters were litho printed in large quantities. They were placed in local Bodegas offering a grand prize of two tickets to the World Series. The materials were created by TSE Sports and Entertainment in New York and manufactured by Proprint Services, Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario, Canada MlB 2T9.
7 UP Inflatable Speaker Chair
This patented inflatable chair features stereo speakers! The unique fun chair was used by 7UP for a back to the dorm promotion. It is made of extra heavy gauge pvc. The extra large wing chair design makes the inflatable one of the most comfortable blow up chairs available. It is also equipped with a pair of stereo speakers that can be hooked up to TV, CD, stereo, etc. for that ultimate "surround sound" experience. The 7UP Inflatable Speaker Chair was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, New York l0577.
Stock P.O.P. Displays Direct From the Factory
Art-Phyl Creations is a direct manufacturer of stock p.o.p. displays. The line includes a wide array of modular plastic components that can be arranged to create hundreds of different counter and floor displays including revolving racks and stationary tray units as well as trade show exhibits. To view this line of products, the catalog website is www.art-phyl.com. Samples of many of the items are available "direct from their factory" at www.hookstore.com. For a copy of a free 72 page full color catalog, contact Art-Phyl Creations, l6250 NW 48 Ave., Miami, FL 330l4.
B&G Foods Emeril Lagasse Standee
This life-size standee of Emeril Lagasse features a pop-up easel which requires no assembly at retail. This display creates awareness of the product and promotes the sale of Emeril's Original Essence Spice at supermarkets and grocery stores. The unit is corrugated with full 4-color litho mount. The Emeril Lagasse Standee was created by Arrow Display, Division of Mannkraft, l00 Frontage Road, Newark, NJ 07ll4.
Cable Car Eyewear Sunshades Display
This display is a two-sided corrugate design with 4-color process printing litho laminated label printed center pieces and 4-color process graphics on the header panel. The display design is modern and enhances the product it displays. The print quality and color coverage create a vibrant, eye-catching overall affect. The display was designed to provide a temporary display for spring and summer promotion. The goal was to produce a quality, durable unit that was attractive and easy to shop. The display also had to meet a requirement to hold 72 pieces and needed to be produced and distributed quickly to meet the promotion deadline. The display achieved all of its objectives. The Cable Car Eyewear Sunshades Display was created by Meridian Display and Merchandising, l62 York Avenue East, St. Paul, MN 44ll7.
Pepsi (Mountain Dew) Bottle Organizer
This bottle organizer is placed on the shelf in a cold vault. It features the "Visistrobe" a device that attaches to the end of a Visislide organizer and when a customer approaches the battery operated device, a motion sensor causes two LED's to flash and illuminate the bottle from underneath. This attracts attention to the product leading to a purchase. The device is made of high impact styrene, with a four color process label, two LED bulbs, circuit board, motion sensor and 3AA batteries. It is easy for retailers to install. This display operates at the retail level where the ultimate purchase decision is made and it also encourages impulse purchases. 4,200 units were initially placed in the field and achieved very positive feedback from bottlers and retailers. The Visistrobe has been awarded a patent. The Pepsi Bottle Organizer was created by Crew Design, Inc., 39l Kent Cornwall Road, Kent, CT 06757.
Bolla Lamppost Permanent Floor Display
The objective of this promotion was to create a permanent merchandising vehicle that would hold six cases of Bolla Wine in a way to make the brand standout at the retail level. The display imagery was to convey the brands Old World heritage. This unique attractive, simulated lamppost display was produced, holding six cases of wine, while angling the top bottle in every column to highlight the style of the wine below. The combination of materials used kept the cost down and conveyed the brand image with a sturdy lamppost design clearly mimicking an old style gas lamppost. Assembly is done in minutes. The lamppost arms hang the Bolla logo, and these signs can hang additional four color banners below them for further impact. The display created much positive feedback and different variations were created to hold a higher volume of product for the 750ml and l.5l bottles. The Bolla Lamppost Permanent Floor Display was created by Corren Display Group, l000A Lake Street, Ramsey, NJ 07446.
Blackstone Retail Island Display
This display can sell product from multiple angles. The 4-sided retail island was designed to showcase a maximum amount of wine in a reasonable footprint. The display is all wood and conveys the artisan feel of the brand. A 2-sided header provides a chalkboard surface which may be used to highlight specials or promotions. The Blackstone Retail Island Display was created by Vintage Wood, 9l33 Green Valley Road, Sebastopol, CA 95472.
Pepsi’s Billion Dollar Giveaway Promotion
This Pepsi Billionaire Lobby and End Cap Display was distributed to the Grocery Channel Nationwide. The lobby display is 88" x 30" x 40" and the end cap is 48" x l0" x 40". It is produced of 80# litho mounted to 200#B-flute corrugated. The lobby unit also contains 8 superbright white LED lights to attract the consumers' attention. 2,200 lobby units and 7,000 end cap displays were produced. Pepsi's Summer Billion Dollar Displays were created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4476.
Mott's USA Magic Mix-Ins Floorstand
This corrugated display is a 3-shelf floorstand that features a one-piece pop-up design which assures that the display will set up quickly and easily as intended. The display merchandises several units of heavy product in a small footprint. The corrugated unit features full litho mount. The Magic Mix-Ins Floorstand was created by Arrow Display, Division of Mannkraft, l00 Frontage Road, Newark, NJ 07ll4.
Nascar Promotion Display and Standees
General Mills’ objective was to utilize a national program like NASCAR to promote its product hand-in-hand with the racing car season. Two very well-known race car drivers were utilized to create standees along with a predesigned custom printed tri-tray. The standees are 4-color process laminated with easel backs and the tri-tray is rod coat red with 4-color process litho laminated. The unit also features a side pocket for brochures. The Nascar Promotion Display and Standees were created by Meridian Display and Merchandising, l62 York Avenue East, St. Paul, MN 44ll7.
Elizabeth Arden - Wal-Mart Mixed Gift Set Pallet Display
This display was required to adhere to Wal-Marts pallet display specs. It requires no assembly as the engineering is such that the shroud is removed to present the finished display. Every shelf is plan-o-grammed and assorted according to forecasted sales. The display features popular brand promotions on each side with all Elizabeth Arden promotions on one side. The die-cut bottles at top clearly can be seen down the aisle, with side panels showing large photographs of the designer fragrance bottles. The Elizabeth Arden-Wal-Mart Mixed Gift Set Pallet Display was created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.
Pepsi Cola Beverages World Cup of Hockey POS Program
The World Cup of Hockey is an international tournament for which a plethora of POS materials was produced including corrugated standees and end aisles, as well as pole signs, wobblers, shelf talkers, bottle neckers, etc. The objective of this promotion was to showcase the limited edition special collectable Pepsi Cola cans manufactured for the tournament and entice the consumer to collect all versions of the cans. Over 2,000 standees were printed directly onto corrugated, die cut with an easel attached on the back for use on premise in c-stores and large chain grocery stores. Retail outlets also received corrugated end aisles printed four color process directly onto the substrate, die cut with poles and feet and used with full pallets of Pepsi. This promotion has been successful in raising awareness of Pepsi products and driving sales. The Pepsi Cola Beverages World Cup of Hockey POS Program was created by Proprint Services Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario, Canada MlB2T9.
Sara Lee Bakery Group Hutch Display
Sara Lee is using a "Hutch" style display to promote its home-style breads. The display was constructed so that the distributors spent less time setting up displays. This also allowed them to get fresher product into the market sooner to promote the product in other departments of the store. Several different Hutch sizes have been created to help with the variance in product sizes and store settings. 4-color process imagery is used to create appealing graphics on the sides of the displays. The Sara Lee Bakery Group Hutch Display was created by Kell Specialty Products, 42l Palmer Street, Chippewa Falls, WI 54729.
Heritage Sign & Display produced this Yuengling 175th Anniversary "Wall Dominating" mirror to celebrate the anniversary. As America's oldest brewery, this is an important milestone for Yuengling. The mirrors are intended as giveaways to their most important beverage retailers and also for retail sales in their popular gift shop. The mirrors have been a big hit since their introduction and both retailers and consumers have been requesting mirrors as on and off-premise promotional devices and as collectibles. For more information, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA l8240.
The Bubbler Light Box was developed for a Bud Light program, by Neon Source/P.O.P. Source and is ideal for the promotion of any carbonated beverage. It was developed to look like a freshly poured glass of draught beer. A mold was created from a pint glass or bottle and a special liquid solution combined with an air source makes the glass appear to bubble endlessly. A foam head is created at the top of the glass that looks amazingly real. Any color can be created from pilsners to stouts or even cola colors. The display is printed 4cp and is lighted with a fluorescent lighting system which also lights the bubbling glass. It may be used for draught promotions on a back bar, wall or for window signage. For more information, contact Neon Source/P.O.P Source, 3428 Pickwick St., San Diego, CA 92l02.
Mechtronics offers the Coors Light Sound Meter, a sign that features sound responsive LED's and sound sensors within, which illuminate the sign. The louder the noise, the faster the LED's flash. The sign was designed to increase brand awareness of Coors Light Beer in Sports Bars. The sign features vacuum formed housing, silk-screened PET-G and incandescent bulbs. The sign met with great success with domestic and international distributors for retail placement. For more information on the Coors Light Sound Meter Sign, contact, Mechtronics, 1 New King Street, White Plains, NY 10604.
Fastsigns offers a network of more than 440 Fastsigns sign and graphic centers worldwide which provide sign and graphic solutions along with quick project turn-around. Fastsigns uses leading edge technology to provide full color trade show booth graphics as well as point of purchase displays. For more information, contact Fastsigns, 2550 Midway Rd .#l50, Carrollton, TX 75006.
Merchandising Inventives, Inc offers it Megarama hanging kit, a hanging banner system. These super large, heavy duty formers can support printed panels from 30 to 60 inches wide for a powerful attention-grabbing result. The Megarama can also be used with a pole for a floor mounted display. The polybagged kit includes one top and one bottom former, 4’ of metal chain, one 7l00 twist on and two metal s-hooks as well as detailed assembly instructions. For more information, contact Merchandising Inventives, Inc., l665 Waukegan Road, Waukegan, IL 60085.
Mott’s Magic Mix-Ins Debut
New Mott’s Magic Mix-Ins feature Mott’s applesauce cups with packets of “magic” color-changing flavor crystals that kids can mix into the applesauce. The flavors include Mystery Fruit, Strawberry Kiwi Ka-Pow, Wizard’s Watermelon and Poppin’ Berry.
The package design was created by Smith Design, a brand firm specializing in strategy based visual solutions.
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