Haagen-Dazs Introduces New Store Design
Haagen-Dazs wanted a new store design to showcase its retail line of super-premium ice cream. The goal was to have the store design tie-in closer to the Haagen-Dazs brand image.
An innovative floor plan, and counter configuration with a “sweet spot” stage area and special signage, including an innovative gallery ledge menu board were introduced to drive sales of higher-margin menu items.
A striking exterior design combined the Haagen-Dazs logo with the burgundy color of its packaging to tie the store to the retail product.
Separate designs were developed for in-line stores and for mall stores.
The new Haagen-Dazs
store design was created by Tesser Design, (www.tesser.com) a San Francisco, CA-based design firm.
Molson Canada Places EL Animated Posters At P.O.S.
Molson Canada has selected ELumalite animated posters as a ‘Core Sign’ for its Molson Canadian brand nationally. The new EL posters feature animated areas including the maple leaf, a beer bottle and beer pouring into a glass. The signs will be placed in high profile point of sale locations across Canada.
“We are very excited by this order especially since it has been established by Molson Canada as a Core Sign,” said G. Michael Singh, Director of Global Sales for Neutron Enterprises, Inc., a Montreal, Canada-based media company that operates ELumalite Technologies. “We are confident that Molson Canada will see the sales and brand awareness increase, caused by the visual impact and attention created from our EL technology.”
Diet 7UP Free Ticket To Space Sweepstakes Takes Off
Diet 7UP, newly reformulated with SPLENDA Brand Sweetener, is partnering with the X PRIZE Foundation, creators of the $10 million ANSARI X PRIZE, for the Diet 7UP Free Ticket To Space sweepstakes. The sweepstakes will award a consumer the chance to fly to the edge of suborbital space on an FAA-approved commercial space flight.
“Sixty percent of Americans have said, if given the chance, they would be interested in going UP into space,” said Randy Gier, Chief Marketing Officer, Cadbury Schweppes. “We’re excited to be on the forefront of making dreams come true.”
The sweepstakes is supported by a national TV ad campaign and p.o.p. materials introducing Diet 7UP sweetened with SPLENDA, or “a taste that won’t weigh you down.”
Colavita, Sutter Home, & Cooking Light Run Promo.
Colavita USA, distributors of Italian extra virgin olive oil, has joined forces with Trinchero Family Estates, producers of Sutter Home wines and Cooking Light food magazine, to launch the 2005 Sutter Home Capsules for the Cure Program to benefit breast cancer research.
Consumers will have the opportunity to send in the bottle capsules from any Sutter Home wine and Colavita Extra Virgin Olive Oil. For every capsule received, a contribution will go directly toward finding a cure for breast cancer. In return, consumers will receive a 24-page recipe booklet, Classic Dining, produced by Colavita.
John Profaci, V.P., Marketing, for Colavita USA, said, “As a healthy lifestyle company, it’s important to help others lead healthy lives.”
Decorative in-store displays will help generate consumer excitement.
New Tide To Go Portable Stain Removal Pen Debuts
Procter & Gamble’s new Tide to Go is the brand’s first portable stain removal pen to instantly remove many fresh food and drink stains when and where they happen.
Tide to Go dries quickly without leaving watermarks, is safe to use on most colorfast, machine washable and dry cleanable fabrics and is also designed for multiple uses.
“Consumers want to deal with stains when they happen. Tide to Go satisfies this previously unmet consumer need,” said Julie Woffington, Tide Brand Manager, Procter & Gamble.
Tide to Go is being launched with special displays in grocery stores, mass merchandisers and club stores nationally.
Lipton Promotes 'Win A Backyard Bash' Sweepstakes
Lipton’s ‘Win A Backyard Bash’ summer promotion for its Lipton Iced Tea and Tropicana Twister brands offered consumers the chance to win 25 prize packages.
The sweepstakes was supported with point-of-sale pieces including pole signs, shelf talkers and tent cards that were litho printed and die cut.
The p.o.s. materials for the ‘Win A Backyard Bash’ summer promotion were produced by Proprint Services, Inc., a point-of-purchase display firm located in Toronto, Ontario, Canada.
Famima!! Opens Lifestyle All-In-One Store In Hollywood
A new lifestyle specialty all-in-one store (premium grocer + quick service restaurant + convenience store) is opening in West Hollywood, CA. As the first Famima!! Store to open in the U.S., Famima!! leads the way as the “premium experience” in modern day corner convenience store shopping.
Services encompass a deli, quick service restaurant, premium grocer, bank, local newsstand and internet provider. Famima!! offers unique domestic and international products within an intelligently designed and friendly environment.
Operated by Japans FamilyMart Co., Ltd., U.S. based Famima Corp. has an aggressive strategy for bringing Famima!! stores to the U.S. With the West Hollywood store as its pilot project, a strategic rollout of hundreds of specialty stores using the Famima!! franchise systems are planned over the next 3 years.
Virginia Diner Introduces Permanent Display Rack
This Virginia Diner peanut display rack holds over 300 pounds of product in a minimum of retail space.
The permanent display is constructed of all metal with a unique swedge fit design that does not require hardware.
This Virginia Diner display was created by Visual Marketing, Inc., Chicago, IL.
Sara Lee Merchandiser Is One-Stop Shop
Sara Lee is using this Single Tower merchandiser to provide a minimal footprint and a maximum pack out for its bakery products in a centralized permanently placed location of the supermarket.
The display is also designed to accommodate several different types of packages along with their current individual advertising campaigns as well as provide an attractive unit for long-term brand identity and presence.
The Single Tower merchandiser provides a one-stop shop for not only the consumer but it also serves as a “one stop” location for the Sara Lee delivery personnel to drop off and rotate product, a quick in and out solution.
This Sara Lee Tower Merchandiser was created by Presence From Innovation, a St. Louis, MO-based p.o.p. display firm.
White Toque To Open Fancy Frozen Food Stores
White Toque plans to market specialty frozen food products by establishing its own retail stores throughout the country, starting with the North Eastern region.
The Company is currently the largest importer of frozen specialty foods from Europe for the foodservice industry. White Toque already has three stores through its division White Toque Retail LLC, in New Jersey, where a total of 300 products are sold and another 150 are in development.
Through its expansion efforts, White Toque plans to offer the largest selection of frozen gourmet products, expanding to more locations in the tri-state area, and introducing at least 10 new products per month.
Wal-Mart Opens Experimental Supercenter
Wal-Mart has opened a new supercenter in McKinney, TX, which will also serve as an experimental store that could change the way the retail industry designs, constructs, and manages facilities as it relates to the environment.
"”We see it as a next step in evaluating the impact we leave on the environment as we look toward smart growth and sustainability in the building of our new stores,” said Mike Duke, CEO of Wal-Mart Stores USA. “This store will contain many of the best resource conservation and sustainable design technologies to minimize the use of energy and natural resources.”
Wal-Mart plans to share the results of the store’s experiments with the rest of the retail and development industry, which could turn low-volume, rare technologies into industry standards. Wal-Mart hopes to learn new environmental conservation best management practices and benchmarks that will serve as future design standards in the retail industry when it comes to land development and building construction.
Hershey Opens Chicago Retail Experience
The Hershey Co. has opened a unique 3,600 sq. ft. interactive store on Chicago’s Magnificent Mile.
The Hershey’s Magnificent Chocolate Works machine allows visitors to become “Official Hershey’s Factory Workers,” complete with “employee” photo Ids, and the opportunity to package Hershey’s products. The products cascade through intertwining chutes and drop into a whimsical candy machine to produce a personalized assortment. Hershey’s Chicago also features Cookies and Coca-To-Go, a presentational bakery where “Hersheyizers” entertain visitors as they custom decorate a selection of cupcakes, cookies and brownies.
Snapple Theater Center Opens On Broadway
The Snapple Theater Center is opening its doors on Broadway, featuring the longest-running, non-musical play in New York history, “Perfect Crime.”
Following the famous ball drop on New Year’s Eve, Snapple will light up Times Square on January 1, 2006 with an illuminated “ribbon” billboard, stretching 9' x 175' to wrap around the Snapple Theater Center. The Snapple Theater Center concession stands will feature a wide selection of Snapple iced teas and juice drinks as well as additional products from the Cadbury Schweppes Americas Beverages portfolio, including Dr Pepper and 7 UP. The Company will host meetings, entertain customers and extend Snapple’s community outreach efforts with special youth and adult programs at the Center.
ethel’s chocolate Launches New Retail Environment
ethel’s chocolate, Chicago’s newest gourmet chocolatier, has opened innovative chocolate lounges that enable chocolate lovers to relax and savor the new ethel’s chocolate collection.
ethel’s chocolate lounges revolutionize the chocolate experience. Visitors can choose from more than 50 easy-to-identify pieces using a straight-forward grouping and icon system designed to help consumers locate their favorites.
The new ethel's chocolate line, created by champion French pastry chef Patrice Caillot, is handmade using the Company's warm-blended signature process.
“We are launching two firsts-the first approachable gourmet chocolate for everyday and the first chocolate lounges,” said John Haugh, President of ethel’s chocolate. “In our research, women told us they wanted an approachable place to select, purchase, and hang out and enjoy chocolate more frequently.”
American Adults Compromise Nutrition For Convenience, Survey Reveals
Nine out of 10 U.S. adults eat meals or snacks on the go; 6 out of 10 do so on a daily basis; and about a quarter (26%) do so 2 to 3 times daily, according to a ZonePerfect survey conducted by Harris Interactive.
96% of respondents admitted to falling off the “health and wellness wagon,” in some way, and a large proportion cited on-the-go activities (eating on the go, when traveling or dining out, when tempted by food at the office) as a reason.
Nickelodeon Reports On Kids Eating
A research study by Nickelodeon has found that kids, ages 6-14, have great leeway in deciding when and what they will eat throughout the day-and that only half of them report eating breakfast everyday.
Some of these findings include: A majority of kids have autonomy today in deciding what and when to eat during the day. Only 39% of kids consistently eat three meals per day. 74% of kids say they choose what they eat for breakfast all the time or most of the time.
There is a disconnect between kids and parents when it comes to eating behavior. 68% of parents say their kids regularly eat breakfast; only 50% of kids say they regularly eat breakfast. 44% of kids say these choose what they eat for breakfast all the time; 31% of parents say their kids regularly choose what they eat for breakfast. Kids who skip meals have significantly higher body mass indexes than kids who eat breakfast, lunch and dinner everyday.
Today’s Teens Want ‘On-The-Go’ Food
A new Teen Health & Nutrition Survey conducted by Buzzback Market Research reveals that U.S. Teens, ages 13-19 want new “on-the-go” food that’s fast and healthy, but doesn’t skimp on taste.
Teens consume an average of 3 snacks a day and only eat an average of 2.4 meals at home. The most “skippable” meal is breakfast, they report. Females skip more meals than males. Male and Female teens are not satisfied with current snacks available; about three quarters of respondents do not believe food companies are doing a good job introducing new products that meet health needs. Almost twice as many teens prefer sweet to salty snacks. The top three favorites are: potato or tortilla chips (43%); cookies (35%) and fresh fruit (32%). While teens drink more bottled water than any other beverage (61%), males drink more milk, sports drinks, energy sodas and other energy drinks than females, who drink significantly more bottled water, diet soda and smoothies. 69% of teens have tried a new snack product in the past year and are craving more. Males are much more likely to try a new food or beverage product based on packaging and advertising, while more females are inclined to try new products based on the impression of fewer calories and sugar free/lower carbohydrates.
National Survey Finds Americans Are Too Busy For Lunch
A new national survey reveals that 43% of Americans view lunch as the least important meal to overall health, and it is the least favorite eating experience among the daily mealtimes. The majority of American respondents (58%) will skip it altogether if too busy.
The survey, commissioned by Smoothie King, suggests that a hectic, on-the-go lifestyle contributes to both skipped meals and subsequent unhealthy food choices.
Half of all individuals surveyed view lunch as an opportunity to merely grab a quick bite or to keep working. The vast majority of consumers today (82%) regularly spend 30 minutes or less on lunch; 43% spend as little as 15 minutes or less. 35% of respondents indicated that needing to eat lunch while doing something else, like driving or working, is a challenge to eating a healthy meal.
More survey respondents indicated that they eat lunch in a car (15%) than at a restaurant (14%). For those that dine out for lunch, half expect to get a food order in less than 10 minutes, and nearly 3 out of every 10 Americans choose restaurants with quick service over healthy fare.
Among the poll findings, 4 out of every 10 Americans eat lunch alone each day, and a third eat lunch at work.
Consumers Are Receptive To In-Store Audio Ads, New Arbitron Study Reveals
Consumers are receptive to in-store audio advertising, with more than half (55%) of shoppers recalling commercials heard while shopping, according to a new study by Arbitron Inc.
The Arbitron Retail Media Study: The Impact of Retail Audio Broadcasting found that nearly half (46%) of U.S. primary household shoppers, age 18 and older, recalled hearing retail audio or in-store audio broadcasting during their most recent grocery store visit and more than half (57%) think ad-supported retail audio is an acceptable form of advertising. Among those shoppers who recalled hearing a retail audio ad, more than 40% made a purchase they were not planning to make. More than one-third (36%) purchased a different brand from the one they originally intended after hearing a retail audio commercial.
'Focus On Retail’ Draft Reports
“With stores now the most prevalent of institutions across the world, marketers must understand how to change consumer behavior within the retail space, or they’ll get left in the dust,” said Jim Lucas, Sr. V.P., Director of Strategic Planning at Draft Chicago, in “Buyology 101: The Shopping {R}evolution,” Draft’s research on retail environments. “For example, in the grocery category, more than 80% of purchase decisions are happening in-store.”
According to Lucas, “lifestyle retailers” comprise one of the most interesting forms of retail today. For example, Spanish retailer Zara, which keeps a strict “15 days from trend to market” game plan, has taught consumers that if they don’t buy right away, the product may be gone. Historically, drug stores were designed for getting in and out fast. However, according to Draft’s proprietary research, no longer are visits to the drugstore thought of as chores. Instead, shoppers, especially women, browse and treat themselves to a little personal shopping for what they want instead of just what their families need.
“Shoppers and retailers are more closely linked than ever before,” said Shelley Lanman, Chief Creative Officer for Draft New York. “Developing a strong message that reaches consumers while they shop-is the primary way to motivate individuals to buy.”
In-Store Supermarket Advertising Works, Finds Mediaedge:CIA's Study
In-store advertising in grocery stores can be an effective complement to other forms of advertising, according to a Sensor Study released by Mediaedge:cia.
Highlights of the study include: 51% of shoppers still move through all the aisles in the grocery store, making them a perfect target for exposure to in-store media. 64% of 18-44 year-old grocery store shoppers claim their children influence their brand decision. More than a third of grocery store shoppers say that in-store ads influence them to purchase a new product or to try a different brand than they usually use.
Some 44% of grocery store shoppers notice the average in-store ad. The most noticed are end-aisle displays and store leaflets/magazines; the least-noticed are shopping cart ads and in-store TV. More than 3/4 of those who notice the in-store ads are likely to purchase the advertised brand. Different age groups respond to different types of in-store media. Shelf signs are more effective amongst 25-44 year-olds.
Coca-Cola Co. Launches POWERade OPTION
POWERade Option, a new low-calorie, low-carbohydrate sports drink from Coca-Cola Co., will be backed by an integrated marketing campaign including in-store merchandising, promotions and sampling.
Mary Herrera, Marketing Director at Coca-Cola NA, said, “Consumer interest in healthier, active lifestyles presents a significant opportunity for a low-calorie sports drink.”
Bud Light In New Aluminum Bottle
Anheuser-Busch is introducing the Bud Light aluminum bottle, designed to help keep the beer super cold.
Dan McHugh, Sr. Director, Bud Light Marketing, said, “This Bud Light aluminum bottle is a major image enhancer and the type of look adults want when out enjoying a beer with friends.”
Canandaigua Introduces Arbor Mist Minis
Arbor Mist is entering the single-serve category with Arbor Mist Minis: four 187ml bottles, sold in fun, contemporary four-pack carriers. “Arbor Mist Minis are easy-to-drink, convenient, and casual, capitalizing on the popularity of the single-serve category,” said Josie Pagani, Marketing Director for Arbor Mist.
Point of sale support includes shelf talkers and display stackers.
Nickelodeon Characters Featured On Spinach
Nickelodeon has licensed several of its most popular TV characters, including SpongeBob SquarePants and Dora the Explorer, to several fresh produce distributors to introduce fruits and vegetable packages featuring the Nickelodeon characters. This is the latest initiative by Nickelodeon to encourage healthier diet choices for kids
Boskovich Farms will feature SpongeBob Square Pants on its bags of spinach.
Celsius Calorie Burning Soft Drink Debuts
Elite FX has introduced Celsius, a new soft drink clinically proven to increase metabolism and burn calories. Drinking one 12-ounce bottle of Celsius increases metabolism by more than 12% over a 3-hour period, according to the Company.
Greg Horn of Specialty Nutrition Group, which helped to develop Celsius with Elite FX, said, “Moving from today’s no-calorie sodas to Celsius with net negative calories is the next natural evolutionary step in the diet soda market.”
A new line of end cap/power panels is available from Trion Industries in a range of versions from a basic end cap to a fully outfitted selling system complete with header sign holder; hooks; open wire shelves; shelf edge and hook label holders; two styles of side-wing vertical sign holders; and strip merchandisers. The end cap is available in powder coated beige, black, plating-like silver or optionally in other colors. Each unit includes universal mounting hardware for installation onto any gondola, shelf unit or vertical surface. For more information, contact Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-4665, (Fax) 570-823-4080, (Web) www.triononline.com.
Frame Strips by The Spindle Company, are the perfect solution for mounting changeable signs. They stick to nearly all clean surfaces and will hold up to a .040" thick changeable insert. Frame Strips are stocked in 24" and 48" lengths with pressure sensitive tape. Save time and money with this new and improved way of mounting, framing, attaching and displaying. For more information on Frame Strips, contact The Spindle Company, 3700 Park Place, Montrose, CA 91020; (Tel) 800-448-1163, (Fax) 800-354-6409, (Web Site) www.framestrips.com.
Hankscraft, Inc. has introduced an Animated Audio Price Rail display, featuring a moving lenticular image with simultaneous audio that is activated by the customer. The price rail shown reprises the brand’s TV commercial for added recognition. For more information, contact Hankscraft, Inc., 300 Wengel Drive, Reedsburg, WI 53959; (Tel) 608-524-4341; Web Site) www.hankscraft-motors.com
Southern Imperial has introduced Snap DragonTM Sign Holders, a shelf edge sign system. Snap Dragon has a unique puncture and snap feature that insures that signs are securely mounted. Four different styles are available, including shelf mount perpindicular, shelf mount flush, channel mount perpindicular and channel mount flush. For more information contact Southern Imperial, Inc., 1400 Eddy Ave., Rockford, IL 61103; (Tel) 815-877-7041; (Fax) 815-877-7454; (Web Site) www.southernimperial.com.
Southern Imperial offers its 2005 Catalog featuring its newest display hooks and accessories. Listed in the Catalog are Fastback Hooks, All-Wire Hooks, eHooks Plastic Hooks, Slatwall Hooks, Grid & Crossbar Hooks, Specialty Hooks, and the new FrontRow Self-Facing Hook. For a copy, contact Southern Imperial, (Tel) 815-877-7041, (Fax) 815-877-7454, (Web) www.southernimperial.com.
Trion Industries offers a brochure on its Shelf Works Expandable Wire Tray, which expands to fit most packages. The versatile auto feed sales system may be used for standard shelving or for freezer/cooler shelving. For more information, contact Trion Industries, (Tel) 800-444-4665; (Fax) 570-823-4080; (Web) www.triononline.com.
7-Eleven & Pepsi Debut Frawg Apple Soda
7-Eleven and Pepsi have introduced Frawg, an apple-flavored soda available exclusively at 7-Eleven as a Slurpee and a Big Gulp fountain drink.
The launch marks the first time a major soft drink company has created a new brand especially for a single retailer. The new apple flavored soda is represented by a green apple-colored frog character suited up as a ninja, in a leisure suit. The Frawg image is appearing on store displays nationally.
“7-Eleven customers are savvy beverage consumers constantly looking for new products so it was important to create a unique flavor that could not be found anywhere else,” said Manny Rivera, Group Marketing Manager, Pepsi-Cola.
Kevin Cooper, 7-Eleven Category Manager, said, “The Frawg logo with the outrageous footprint communicates the ‘stepping out there’ mind-set of the customers we hope to reach.”
Buy For Less Implements Automated Coupon Machine
Buy For Less, a leading grocery chain in central Oklahoma, is installing the BetaCorp Automated Coupon Machine kiosk in each of its supermarkets.
The interactive kiosk provides shoppers with coupons through the use of a touch-screen monitor and printer. Powered by an integrated database of manufacturers’ coupons, the ACM offers Buy For Less shoppers a growing selection of coupons. To attract shoppers to the ACM, a 3D holographic display projects digital video images that appear as objects floating in space.
BetaCorp, Austin, TX, (www.betacorp.com) has provided the Automated Coupon Machines for the program.
Springboard Announces Concierge Electronic Shopping System
Springboard Retail Networks has introduced the Concierge electronic shopping system.
First, consumers upload their shopping list to the Concierge web site. As they walk down the store aisle, the Concierge map helps them locate the items in the store. As they place the item in the cart, the Concierge scanner reads the barcode, ticking it off the shopping list. Concierge automatically adjusts their shopping list, aligning it to the aisle layout in that particular store. The Concierge barcode scanner keeps a running tab on spending. Concierge also provides statistics on where shoppers are spending money and how much time they spend in a section of the store.
For more information, visit www.springboardnetworks.com or call 877-525-5051.
Budweiser Ties Into “Wedding Crashers”
Budweiser tied into the release of New Line Cinema’s “Wedding Crasers ”with irreverent television ads and retail promotions.
“Wedding Crashers is a perfect fit with Budweiser,” said Jim Schumacker, V.P., Creative Development& Branded Entertainment, Anheuser-Busch. “Budweiser is known throughout the world as a fun brand and many of our adult consumers are big fans of “Wedding Crashers.”
Budweiser’s “Wedding Crashers” promotions featured counter cards, table tents, banners and posters, plus promotional giveaways including a Budweiser-Wedding Crashers garter, tuxedo shirt, visor and ball & chain key ring.
Littlest Ice Cream Truck Promotes Dreyer’s Dibs
The World’s Littlest Ice Cream Truck has embarked on a cross-country tour to introduce Dreyer’s Dibs, bite-sized ice cream snacks. “The Mini Cooper was the perfect little car for these little bite-sized ice cream treats,” said Suzanne Ginestro, Marketing Manager for Dreyer’s Dibs .
The ice cream truck is equipped with LCD flat panel TV’s, an iPod Mini docking station, wireless internet access, exterior Web cam and a remote-control freezer drawer.
New End Cap Power Panels
A new line of End Cap/Power Panels were introduced by Trion Industries, in a range of versions from basic End Cap alone to a fully outfitted selling system complete with header sign holder, single-prong, loop or scanning hooks. Also available are open wire shelves, shelf edge and hook label holders and end-cap-specific strip merchandisers. The basic End Cap is industry standard l4.5" wide by 48" high by 4" deep in powder coated beige, black, plating-lie silver or optionally in other colors. Each unit includes universal mounting hardware with ties, screws and metal brackets for immediate installation onto virtually any gondola, shelf unit or vertical surface. Accessories can be ordered packed directly with End Caps to create complete kits for easy distribution to end-use locations. The End Cap Power Panels are available from Trion Industries, lnc., 297 Laird Street, Wilkes-Barre, PA l8702.
Snapple "Win Yourself A Favor!" Display Spectacular
This display is a floor-standing case topper with signage printed 5-color litho plus aqueous coating. The corrugated floor-standing unit features two-sided graphics with a litho mounted foam core motion hand unit on one side. The moving sign runs on a battery-operated motor with on/off switch and has an anticipated running time of approximately 90 days. The display promotes the sale of various Snapple and Diet Snapple beverages and encourages participation in Snapple's "Win Yourself A Favor" under the cap Instant Win Game. The Snapple "Win Yourself A Favor!" Display Spectacular was created by Arrow Display, Division of Mannkraft Corp., l00 Frontage Road, Newark, NJ 07114.
Pepsi Football Sweepstakes End Aisle
Pepsi and the Football Leagues featured a selection of pos materials as part of a national promotion to call attention to a sweepstakes promotion. This End Aisle Display was utilized to increase excitement about the upcoming season in addition to awareness for the sweepstakes. The end aisle was constructed of a corrugate material with screen printing in four color directly on the corrugated. The display was die cut to shape and packed with hardware for multiple shipping locations. The end aisle was one of a selection of pieces available for on-premise use. The Pepsi Football Sweepstakes End Aisle was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario Canada MlB 2T9.
Zima Cell Phone42" Inflatable
The Zima brand required an eye-catching point of sale piece to help promote their cross promotion with MSN. This inflatable cell phone turned out to be a perfect solution. The Zima Cell Phone is easy to inflate and set up. Inflatables make terrific displays for maximum impact at an economical cost. The Zima Cell Phone 42" Inflatable was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, NY 10577.
Bubblicious Lebron James Shot Challenge Standee & Counter Card
This one-piece corrugated standee features a pop-up easel back allowing for instant set-up at retail. The unit is constructed of B-flute corrugated with full four-color litho mount plus spot aqueous coating. The basketball hoop is packed with the unit and is easily attached at suction cups affixed to the standee. The instant set-up counter card also features a pop-up easel back. The displays promote the sale of Bubblicious gum and encourages participation in the "Bubblicious LeBron James Shot Challenge" Sweepstakes. The Bubblicious LeBron James Shot Challenge Standee & Counter Card were created by Arrow Display, Division of Mannkraft Corp., 1100 Frontage Road, Newark, NJ 07ll4.
Killian's Beer Summer Time Promotion
Killian's Irish Red summer time promotion featured this corrugated display with the look of a gas grill. The grill promoted outdoor fun and the display ran along side of a national promotion for the summer. The grill held case packs of Killian's beer but fit into a required footprint. The unit featured strong brand identity with the Killian's logo on both sides of the display as well as the front. The display was easy to put together for the retailer despite the overall size of the display. It is easily assembled by one person within a few minutes. Consumers really liked the display in the marketplace finding it easy to shop. Killian's Beer Summer Time promotion was created by Smurfit-Stone Display Group, 2900 Sprouse Drive, Richmond, VA 23231.
Pepsi Ultimate Football Corrugated Standee
As part of a national promotion between Pepsi and the football leagues, this corrugated standee was one of a selection of pos materials available for on-premise use. The standee was used to increase excitement about the upcoming season and bring awareness to a sweepstakes promotion. The standee was screen printed in four color process directly onto the corrugate material and then die cut to shape and packed with hardware for multiple shipping locations. The Pepsi Ultimate Football Corrugated Standee was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario Canada M1B 2T9.
Curad Maya & Miguel Corrugated Powerwing/Floorstand Display
This display is designed to attain market share in the highly competitive small bandage category, specifically aimed towards use by children. The unit offers the retailer the utmost flexibility. The powerwing portion can be displayed independently in a wire cage or mounted on the base. The display uses five color offset litho-lam corrugated board with UV coating. The artwork on the display matches the product packaging making for a dramatic, eye-catching presentation. Maya & Miguel themed bandages are part of a family of children's bandages, including Shrek, Clifford and others. The Curad Maya & Miguel Corrugated Powerwing/Floorstand Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Sara Lee School Bus Corrugated Display
This Sara Lee School Bus program was the corner stone of a very successful back to school promotion. The unit is a high impact full walk around display and was used to promote their keynote bread products. The display can also be used a s a cross promotional tool with other products. When needed, the top of the front hood of the bus could be removed to expose product shelving that allowed for tie in promotional opportunities for products such as peanut butter or jam. The Sara Lee School Bus Corrugated Display was produced by Great Northern Corporation's Consumer Packaging and Display Group Location, Kell Specialty Products, 42l Palmer Street, Chippewa Falls, WI 54729.
Earthrise Nutritional Corrugated Gravity Feed
This display was created to accommodate Earthrise Nultritional's need to merchandise glass bottles of its nutrition supplements both on counter tops and endcaps/sideckicks in a limited amount of space. This gravity feed has columns to fit three rows of their nutrition supplement bottles. A stock existing gravity display - SDC-85 was used with added dividers on the inside to make three rows. The front of the display is printed with a 4 color Litho Label which added the company's graphics to the display. The unit is shipped bulk, flat on skids. The Earthrise Nutritional Gravity Feed was created by Merchandising lnventives, Inc., 1665 S. Waukegan RD., Waukegan, IL 60085.
Heritage Sign & Display, Inc. designed this Molson Stained Glass sign which prominently displayed the Molson logo through the utilization of screen printed transparent inks to give the appearance of stained glass. The artwork for the simulated stained glass was created so that the natural bubbles and graining in stained glass is mimicked in each colored panel of the sign. The program was designed to draw attention to the logo and achieve placement in windows where the sign can be read from both inside and outside. For more information,contact Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240.
Neon Source/P.O.P. Source offers a unique sign which was developed for a Bud Light program. This is a next generation edge lighted sign ideal for the back bar. The design reflects a modern sophisticated taste for understated PoS. The sign features 3D deep embossed engraving of 3/8" acrylic allowing for more detail. The frosted acrylic base also glows the color of the high output LEDs that light the logo enhancing the attractive display. For more information, contact Neon Source/P.O.P. Source, 3428 Pickwick St., San Diego, CA 92l02.
MilkBone "Make Your Dog Famous Search"
This event, managed by Pierce Promotions, featured two branded Aerocell Techvans with Milk-Bone product Displays which were towed to 175 event venues. The trailers opened up to reveal 360o activity centers, created to provide pet parents the chance to interact with their dogs, have some fun and win great prizes. At the feature activity areas, on-site photographers shot contest photos of visiting dogs, which could be retrieved and used for online entry from home. The Milk-Bone "Make Your Dog Famous Search" traveled to fairs, festivals, dog agility trials and retail stores across the U.S. to find the next generation of dogs to grace Milk-Bone's Original biscuits boxes. The tour made over 2.5 million "live" event impressions. For more information, contact Mobilexhibit Corp., l60 Lesmill Road, Toronto, On, Canada M3B 2T5.
Budweiser True Music Double-Deck Trailer
Anheuser-Busch built its newest branding vehicle which would maintain the "wow" factor" for Bud World and provide consumer experience and b-to-b hospitality events. This double-deck trailer has 7 plasma screens, eight LCD monitors, 6 touch-screen kiosks, l7 computers, 26 speakers and 45 headphones. Visitors gain access by registering at All-Access kiosks that print personalized backstage photo passes. Above the rig is a stadium-sized large-format Barco Wall monitor broadcasting videos streamed from cameras throughout the truck. The Budweiser True Music Double-Deck Trailer was designed by The Spark Agency, St. Louis and built by Craftsmen Industries, 3101 Elm Point Industrial Drive, St. Charles, MO 63301.
Crest Launches Crest Imagine Tour
Procter & Gamble has launched the Crest Imagine Tour featuring an 18-wheeler transformed into a giant tube of Crest Whitening Plus Scope toothpaste. The mobile tour is visiting high profile events, food & music festivals, vacation destinations, hot spots and major cities--places where consumers find themselves in need of fresh breath. The mobile vehicle features eight tooth brushing stations, each of which offers one of three flavors of Crest Whitening Plus Scope, including the newly-introduced citrus. Each station delivers a multi-sensory brushing experience with an intelligent lighting system, surround sound and electric misters which pulse out scents relating to the flavor offered at that station. The mobile tour vehicle also includes computer stations where visitors can enter the Crest “Vacation Like a Celebrity” sweepstakes. The Crest Imagine Tour was created by Market Connections, the event marketing division of Vacation Connections, 26 Orange Road, Montclair, NJ 07042.
Coors Light Airstream Mobile Tour
Coors has launched a mobile marketing tour for Coors Light using an Airstream SkyDeck vehicle, which will travel to sporting events, concerts, outdoor venues, corporate events and trade shows. Airstream Mobile Business Solutions, Jackson, OH, created a corporate command center for Coors Light fully outfitted with private meeting rooms, VIP hospitality suite, and merchandising product display to attend events nationwide. The AirStream SkyDeck features the latest technology including satellite (radio, TV, Internet and phone) and multi-user wireless web service. The Airstream Sky Deck features a roof-top-patio with cushioned seating, tables, sun umbrellas and an exterior flush-mounted, flat screen TV. The Airstream SkyDeck Vehicle was provided by Airstream, Inc., 419 West Pike St., Jackson Center, OH 45334.
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