Seagram’s Coolers & Audible.com Partner For Promotion
Seagram’s Cooler Escapes, marketed by U.S. Beverage, LLC and Audible.com, a leading provider of spoken entertainment on the Internet, recently teamed up to conduct a national in-store program called the “Seagram’s Book Escape.”
Consumers of Seagram’s Cooler Escapes could enjoy the two new flavors, Tahitian Sunset and Passionate Kiss, while also downloading two free audiobooks from a collection of more than 30,000 titles available at Audible.com.
“We are thrilled to partner with Audible.com to offer our loyal drinkers a great value,” said Sr. Brand Manager, Justin Fisch.
This offer includes a powerful collection of audiobook best sellers by authors such as Patricia Cornwell, Kyra Davis, Michael Connolly, Phillip Roth and classics by Jane Austen, Ernest Hemingway and more.
Dr Pepper Promotion Targets College Age Consumers
Dr Pepper has launched a promotion giving consumers the chance to win one of 23 Hummer H3 SUVs and other instant prizes.
Square One, Inc., a Dallas, TX-based leader in promotional marketing, provided the promotional support for the Dr Pepper Unlock The Flavor Promotion, including in-store merchandising elements, display toppers, cooler stickers and large format rotating displays.
According to Square One’s Chief Marketing Officer, Michael Paley, the promotion is focused on the theme of ‘enjoying more’ and is targeted to college aged individuals.
The promotion is built on Dr Pepper’s new “there’s more to it” brand positioning and advertising campaign.
Sunkist Almond Munchies Runs ‘Good To Go!’ Sweepstakes
Sunkist Almond Munchies, the new heart-healthy snack, has launched its “Good To Go!” consumer sweepstakes with a 2007 Toyota Highlander Hybrid as the grand prize.
In addition to the Grand Prize, 100 ConocoPhillips Gas Certificates will be given away as first prizes and 1,000 Almond Munchies backpacks will be awarded as second prizes.
To promote the sweepstakes, Paramount Farms offered a pre-packed display shipper, packed with six cases (72 bags) of Almond Munchies with a self-adhesive, entry forms tearpad.
“Almond Munchies is the delicious, convenient snack solution for today’s health-focused consumer,” said Dominic Engels, Vice President, Marketing, Paramount Farms.
Love’n Bake Offers Stylish Corrugated Display Shippers
Love’n Bake, a line of quality baking ingredients from American Almond Products Company, has introduced stylish display shippers for natural food and specialty retail grocery stores across the country.
These easy-to-assemble point-of-purchase displays are designed to attract everyone in the baking aisle.
The shipper features 48 units from the Love’n Bake line with an eye-catching promotional header ready for use. Appealing artwork showing children baking captures the joyful spirit of the Love’n Bake line.
Best selling Almond Paste, Marzipan, Poppy and Prune fillings are featured in the display and a custom product mix is available with a minimum order.
Duracell Power Center Endcap Placed In HEB Store
This new endcap display dramatically changes the way Duracell batteries are presented at HEB stores. Color coding helps guide shoppers through various battery type s and uses.
The display is designed to accommodate both peghook packaging as well as Duracell’s exclusive PackOne modules, a gravity feed system that allows easy restocking of multiple, high volume units in minutes. The motif uses steel bars as an accent piece that’s unique to the HEB account, and applied to all Duracell displays in HEB. This stylization throughout various Duracell displays in the store created a visual brand consistency. The Duracell HEB 3' and 4' display is configured in two versions based on available space in-store across the chain. Four-color litho lifestyle graphics on the header help guide consumers through the buying process.
The Duracell 3'-4' Endcap was designed and produced by New Dimensions Research, a point-of-purchase display company located in Melville, NY.
Miller Brewing Offers Pilsner Urquell Signage Suite
Miller Brewing has used these point-of-sale signs to promote Pilsner Urquell at on-premise establishments. The signs provide strong brand identification and are designed to reward accounts with a personalized sign that reminds consumers to ask for Pilsner Urquell.
The Pilsner sales team in the market where this signage suite was used expects long-term placement in accounts ranging from white-table cloth restaurants to simple venues.
The Pilsner Urquell signage suite was created for Miller by Heritage Sign & Display, Nesquehoning, PA.
Newcastle Brown Ale Displays ‘Best Of Both Worlds’
Newcastle Brown Ale has launched “Best of Both Worlds,” a sweepstakes promotion, which will award one person a state-of-the-art home entertainment system complete with flat screen TV and surround sound, along with a trip for two to Beverly Hills, CA, for a once-in-a-lifetime shopping spree.
“This is the third Newcastle Brown Ale ‘Best of Both Worlds’ sweepstakes, a promotion that is highly anticipated each year,” said Bill Wetmore, Marketing Director for Scottish & Newcastle Importers.
The Grand Prize home entertainment center will be awarded just in time for pro football’s big game in February 2007. To keep peace with the winner’s better half, Newcastle Brown Ale will send the winner and his significant other on a five-day, four-night trip to Beverly Hills, and provide $2,500 in shopping spending money.
LUNA Sunrise Organic Breakfast Bar Introduced
LUNA, creators of the Whole Nutrition Bar for Women, has launched LUNA Sunrise, the first and only organic morning nutrition bar created specifically for on-the-go women, according to LUNA manufacturer, Clif Bar & Co.
LUNA Sunrise is available in Blueberry Yogurt, Strawberries & Crème and Vanilla Almond flavors and will be sold nationwide in grocery, natural, convenience, drug and sports specialty stores.
The launch of LUNA Sunrise Nutrition Bars will be supported at the point-of-purchase with this colorful corrugated floor display, headlined, “Luna, Morning Nutrition For Women.”
Reese’s Freezer Pack Display Placed In C Stores
The Hershey Company realized that the freezer case presented new opportunities to sell Reese’s Peanut Butter Cups in national convenience stores.
The Reese’s Freezer Pack display was printed with Reese’s Orange graphics.
The display is attached by suction cups. This display piece was intended to be a one time promotion, however, it has since been reordered three times.
The Reese’s Freezer Pack display was produced for The Hershey Company by Menasha Display, Philadelphia, PA.
Outwater Plastics
Wild Oats Launches National ‘Choose Local’ Program
Natural product analysts at the Hartman Group report more than 75% of consumers would like to know more about where their food comes from and how it is produced. Wild Oats is responding to this call with a “Choose Local” program that will showcase fresh, organic products from local growers in all 113 of its natural food markets.
To make it easy for shoppers to identify locally supplied products, Wild Oats will mark these items throughout its stores with “Choose Local” shelf tags. The farmer and vendor profiles will allow customers to learn more about the local businesses they are supporting and feel good about their purchases.
Kroger & Produce For Kids To Promote Healthy Eating
Kroger Supermarkets is partnering with Produce for Kids, a program that promotes the importance of adding more fruits and vegetables to children’s daily diets plus raises funds for Children’s Miracle Network hospitals.
PFK’s Healthy Kids Club encourages children and parents to “get healthy and give hope.” Recommended activities encourage club members to purchase sponsors’ products, create fun recipes and interact with PFK's education section of the web site. Each time a club member completes an activity, their name will be entered into the Grand Prize Drawing to win a family vacation for four to Orlando, FL, or Williamsburg, VA.
Kroger’s Southwest division supermarkets will promote the following sponsors in their stores: Vidalia Onions, Marzetti Refrigerated Salad Dressings, Dole fresh packaged Salads, Country Fresh Cut Fruit, Driscoll’s Raspberries and Chelan Fresh Apples.
Produce For Kids offers colorful POS materials that highlight the co-sponsored products and educate consumers about the campaign’s purpose to raise money for Children’s Miracle Network hospitals. POS materials include shelf talkers, shelf cards, posters and recipe brochures.
New Sunsilk P.O.P. Says Goodbye To Bad Hair Days
Unilever has introduced Sunsilk, a problem-solving hair care brand that doesn’t take itself too seriously. The Sunsilk Collections include: Anti-Flat, Hydra TLC, De-Frizz, Anti-Poof, Straighten Up and No Major Issues. Two Sunsilk Collections are specifically designed for Hispanic hair care needs.
“Our learnings from around the globe, coupled with our deep insight into women in the U.S. allow us to offer unique solutions to address the hair problems of American women,” said Esther Lem, V.P., North America Hair Care for Unilever.
To help make beauty fun, Sunsilk is introducing the Hairapy Guys-three guys who will become every girl’s best guy friend and will help girls laugh away hair dramas.
This tongue-in-cheek attitude is integrated into the advertising and point-of-sale materials. P.O.P. will be placed in around the store, including the candy and beverage aisles to gain attention.
Banana Boat Displays New Sunscreen Formulas
Banana Boat is introducing tear-free sunscreens for kids and Ultra Mist continuous spray sunscreens.
The tear-free products are available in Banana Boat Kids SPF 30 and Banana Boat Kids and Baby SPF 50. Banana Boat is also offering a new line of Ultra Mist continuous spray sunscreens. Convenient, rub-free and quick-drying, Ultra Mist sunscreens can be applied at any angle.
P.O.P. materials will support the launch. “We use in-store and point-of-sale displays to drive incremental sales in a category where winning at shelf is paramount to success,” said, Jean Fufidio, V.P. Marketing.
Rand McNally Displays Map Books In Home Depot
This ¼ pallet display was produced for Rand McNally to create more brand awareness for its map books and create a display footprint that could be used in both home improvement and office supply stores.
This ¼ pallet's trays are constructed of corrugated components that are flexo printed with a UV coating. The graphic side panel and header utilized mounted lithos. This Rand McNally ¼ pallet display was placed in Home Depot stores.
The Rand McNally ¼ pallet display was produced by Great Northern Corporation Consumer Packaging & Display, located in Racine, WI.
OxiClean Displays Its New Detergent Ball
Orange Glo International, maker of OxiClean stain fighters, is introducing the OxiClean Detergent Ball with Toss-N-Go Dispenser. The OxiClean Detergent Ball is a low-suds detergent formulated to gradually dissolve in each wash cycle. The detergent ball is designed to stay in your washer, even between loads, ready to wash up to 25+ loads of laundry. It eases the endless hassles of doing laundry including lifting heavy jugs and bottles and dealing with the leaks, spills and soapy residue.
OxiClean Detergent will display the Toss-N-Go Ball at retailers around the nation.
Collectibles By Sportsline Rolls Out Display Program
Collectibles By Sportsline has introduced this new wire merchandising system to convenience stores and supermarkets.
The Sportsline Collectibles Corner is unique in its market-by-market and season-by-season customization based on sports teams and events such as NASCAR racing.
“We put together customized displays that appeal to the local fan base,” said Bill Gausselin, V.P., Sportsline Distributors. “The merchandisers hold 25 SKUs per rack and can be updated on a monthly basis.”
The program is designed to fit in the standard four foot endcap with both boxed and pegged merchandise which is displayed on 54" x 18" wings both sides of the display. The display is on casters for mobility.
This display was created for Collectibles By Sportsline by Visual Marketing, Inc., a Chicago, IL-based point-of-purchase display and promotion firm.
'Disney Magic Selections’ Healthy Product Line Debuts At Kroger Stores
Kroger Co. and Disney Consumer Products are partnering for an exclusive line of Disney Magic Selections-branded products featuring Disney characters on food, health and beauty items.
Approximately 100 food items will launch throughout 2006, with the majority of products giving families fun and healthier alternatives. The line will include items that are inherently healthy such as fresh fruits in kid-size packages, while other product categories such as snacks, meals and popular staple foods will feature items with significantly improved formulations offering controlled levels of calories, fat and sugar.
Signage and aisle displays in Kroger stores will feature Mickey Mouse as “Chef Mickey” and “Farmer Mickey.”
Giant Eagle Introduces Market District Destination Store Concept
Giant Eagle has launched two Market District Destination concept stores in the southwestern Pennsylvania region, offering a culinary destination for food aficionados paired with the convenience of a full service market. In a single location, customers can purchase unique, fresh and specialty items alongside mainstream national brands while enjoying convenience-oriented services such as pharmacy, photo development and dry cleaning.
The two Market District stores offer: a Brazilian-style churrasco; the finest in charcuterie showcasing domestic and imported cured meats from countries such as Italy and Spain; a cheese department with more than 400 choices from around the globe; a traditional pizza oven; a sushi bar and 4,000 organic and gluten-free items.
In-store events will include cooking demonstrations from resident chefs, and free Wi-Fi access is available in the Market District Café.
Teen Boys Purchasing Body Sprays & Cutting Back On Traditional Colognes
Teen boys are cutting back on their use of traditional colognes as inexpensive body sprays sold through mass retailers gain hold of their attention. The NPD Group's Men’s Fragrance Track 2006 study finds that usage of cologne is down sharply among teens.
According to NPD’s survey, the number of teens (13-17) wearing cologne dropped 18 percent. In 2006, 59% of teens ages 13-15 told NPD they wear cologne, down from 81% in 2005. For older teens, ages 16 and 17, 68% said they wear cologne, a drop from 80% in 2005.
“The ‘AXE Effect’ is being seen across the men’s fragrance industry. Body spray products like AXE and Tag are attracting the younger market with their creative advertising and low price points,” said Karen Grant, Sr. Beauty Industry Analyst with The NPD Group.
While a large percentage of males in the younger age groups are leaving the cologne category, NPD's Fragrance Track finds that eight out of ten men 25- to 44-years-old wear fragrances, the primary age group that prestige fragrances target.
“It’s important for companies to get their message across to younger consumers. And, in addition to speaking to young men, targeting women is also important. The number one reason males choose a cologne is because it’s liked by women,” said Grant.
Americans Are Heavier Than Ever & Don’t Know It, Reveals ARAMARK
As part off its annual Nutritional Dining Styles research into the away-from-home dining habits and nutritional preferences of Americans, professional services provider ARAMARK found that American adults mow report an average weight of 188.3 pounds, up 2.5 pounds over last year's level-- a national increase in weight of about 550 million pounds, according to recent U.S. Census data.
ARAMARK research shows that although 36% of American adults are now clinically obese according to their BMI, only about 6% of men and 14% of women (10% average) currently view themselves to be obese.
“Men and women demonstrate varying perceptions of their body weight, but overweight and obese Americans of both genders tend to significantly underestimate the severity of their weight status,” said Chris Malone, ARAMARK Senior Vice President of Marketing. “There seems to be a real disconnect between perception and reality among those who are clinically obese.”
Survey Finds Parents Make Family Meals A Priority
Americans consider family meals a top priority, despite today’s busy lifestyles, according to a recent survey commissioned by SuperTarget and conducted by Harris Interactive.
Parents of children under 18 typically report eating dinner at home as a family about six times per week, and cooking dinner about five times per week. More than four in five parents (84%) go grocery shopping with the family at least once a week, and just over three in four parents (77%) cook dinner with their children equally as often.
Changing American Palates Fuel $34.7 Billion Specialty Food Market
Specialty food continues to show strong mainstream movement, heightened by Wal-Mart’s journey into the arena, according to Mintel who has partnered with the National Association for the Specialty Food Trade to unveil new findings on the $34.7 billion industry. Specialty foods are defined as high quality products manufactured in limited quantities with higher price points, according to NASFT.
Close to 5,200 new specialty food products were introduced last year, according to the Mintel Global New Product Database. The launches are up 25% from 2000, and it represents the industry’s continued upward climb. Confectionery, beverages, fruit and vegetables are the leading “innovation” areas, experiencing strong launch increases from last year. This year, declines were seen in soup, sauces, seasoning and dairy new product launches.
As consumer interest in new flavors and products continues to grow, so does the specialty food market. As U.S. immigrants continue to acculturate, their food traditions are becoming more mainstream. More Vietnamese, Thai, and Indian flavors will continue to flourish within this category.
“Many food fads were created within the specialty food channel, but the demystification of the market is dulling the exotic edge,” said Marcia Mogelonsky, Sr. Analyst for Mintel. “Distributors will need to look at new ways to repackage and market their products, because mainstream carriers are preparing the product floodgates to open.”
Study Shows Which Items Send Shoppers Dashing To The Store
Milk (number one by a more than 100% margin) tops the list of products that have consumers running immediately to the store, followed by bread (2) and toilet paper (3), according to a new survey conducted by Prescient, a provider of supply chain and advanced commerce solutions for retailers and suppliers. The remaining top 10 are: medicine (4), toothpaste (5), eggs (6), coffee (7), meat (8), fruit (9), and cigarettes (10).
“Today’s busy consumers simply don’t have extra time to make a second stop,” said Jane Hoffer, CEO of Prescient. “So stores that aggressively provide for this emerging product category of intense demand-the Beeline Products-have a better shot at keeping their customers coming back.”
Cadbury Adams Launches Long-Lasting ‘Stride’ Gum
Cadbury Adams has introduced Stride, The Ridiculously Long Lasting Gum.
Stride is backed by a $50 million year one integrated marketing campaign, including an extensive sampling campaign at major movie theater and bookstore chains. A Stride-branded stretch Hummer limousine will also tour college campuses and major events throughout the year.
New Tropicana Pure 100 Percent Juice Line
Tropicana Products is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure 100% fruit juices. Tropicana Pure debuts four nutrient-rich blends in clear one liter bottles.
Jim McGinnis, V.P., Marketing, Tropicana, said “Consumers across many categories are trading up to higher quality and better taste, and Tropicana Pure will provide that enhanced juice experience.”
Ben & Jerry’s Milk Shakes To Launch
Ben & Jerry’s new Milk Shakes are offered in three classic flavors including Cherry Garcia, Chunky Monkey and Chocolate Fudge Brownie.
The milkshakes are available in eight-ounce glass bottles. In support of Ben & Jerry's ongoing efforts to address global warming, the Company will donate 1% of the net sales of Ben & Jerry’s Milk Shakes to Clean Air-Cool Planet.
Mott’s Expands Products For Adult Tastes
Mott’s is extending its lineup of products for nutrition-conscious women with the introduction of Mott’s Plus Light juices and Healthy Harvest Blueberry Delight apple sauce.
Mott’s Plus Light juices, in Apple Cranberry and Apple Blueberry flavors have half the calories and sugar of regular 100% apple juice.
Glade PlugIns Launches Scented Oil Light Show
SC Johnson has introduced Glade(R) PlugIns(R) Scented Oil Light Show. Combining fragrance and colorful light, Glade PlugIns Scented Oil Light Show creates a multi-sensory experience for tweens and teens. The sleek, continuous action unit dispenses scent while the light show washes changing colors of light over a wall, creating a personal ambiance that helps girls express their individuality.
Visual Ice Launches In-Store Freezer Nano Promotions
Visual Ice has introduced In-Store Freezer and Refrigerator Promotions using our patented nanotechnology process. The Company uses a patented nanotechnology called Diamon-Fusion to create the Visual Ice Nano-Promotion.
A Nano-Promotion is the ability to put a specific design or logo on a Freezer or Refrigerator door at a store.
The imbedded image remains invisible until; either the door is opened or when warm air is blown on the surface by manual means. The greater the difference between the air temperature of the store and the freezer or refrigerator temperature, the quicker the image will show.
For more information on Visual Ice’s Nano-Promotions, contact Visual Ice, Inc., c/o DFI, 1046 Calle Recodo, Ste. F, San Clemente, CA 92673; (Tel) 800-213-0793, (Fax) 949-388-3299, (Web Site) www.visualice.com.
Gold Peak Iced Tea Debuts From Coca-Cola
Coca-Cola North America has launched Gold Peak, a premium ready-to-drink ice tea, in supermarket and convenience stores nationwide.
“Gold Peak is the modern, convenient expression of the classic drink we all know and love,” said Gloria Garrett, Coca-Cola V.P., Hydration Business Unit. “We make it for those who love great iced tea, and it delivers a taste so balanced and delicious it reminds you of the best glass of tea you've ever had.”
According to Garrett, the premium and super-premium segments of the RTD iced tea market are the fastest growing in the category. “The category is ripe for a new premium brand with classic iced tea taste,” she said.
The Gold Peak launch will be supported with a fully integrated marketing program that includes national print and radio advertising, point-of-purchase displays, and national sampling programs.
Sunkist Launches ‘Take A Stand’
Sunkist is offering free lemonade stands to children who want to give back to their communities through the “Take a Stand” program. To receive the free lemonade stand, kids are asked to submit a brief essay that explains how they plan to operate their stand and how it will benefit the charity of their choice.
The Sunkist Fun Lemonade Kit comes complete with the tools kids will need to be successful: a specially-designed stand, a hand juicer, peeler, faucet, a 'how to' brochure and a recipe booklet.
“We're helping kids and their personal charities turn lemons into lemonade with our ‘Take A Stand’ program,” said Robert Verloop, Vice President of Marketing, Sunkist Growers. “And with country music star Billy Dean on board, our hope is to give the kids an even louder voice to raise awareness about issues close to their hearts.”
Syzmo Energy Launches Organic Energy Drink
Syzmo Energy, has introduced the first organic compliant mainstream energy drink. Organic certification is the guarantee that all ingredients are produced in compliance with the National Organic Program regulations.
“Finally, there’s an organic energy drink that expands the category, offers a healthy alternative, and is backed by the U.S. National Organic Program,” said Jeff O'Neal, CEO of Syzmo Energy.
Shelf Management System
This Shelf Management System can go from a simple rack to a sophisticated gravity feed system. The system features in-house engineering plus on-site manufacturing capabilities to produce a total solution from a single source. The system is constructed of wire and is an economical custom-from-stock merchandising fixture. The Shelf Management System is available from Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, Pennsylvania l8702-6997.
Stock Displays From A Direct Manufacturer
A line of stock displays, display hooks, and merchandising aids are available from the manufacturer directly, in business for over 45 years. The line includes standard wire and plastic pegboard hooks, scan hooks, hooks for corrugated and specialty display hooks including literature pockets, buckets, bins, garment, hat and shoe displayers. The stock p.o.p displays include strip merchandisers and accessories. All of the products are now available from the online store at www.hookstore.com, or contact Art-Phyl Creations, l6250 NW 48th Avenue, Miami, FL 330l4.
Gillette Zig-Zag Shelf
This display was designed to provide an innovative way to accommodate more product facings in Wal-Mart's razor category, redesigning an out-of-date shelving system existing in Wal-Mart stores. The shelf facings were expanded to support the introduction of Gillette Fusion a mega brand launch. The Zig-Zag shelf created in-store awareness for the Fusion launch and the remaining Gillette shaving product portfolio. The new system's design included pushers to keep the product far forward and increased product load in the same amount of space. Tight spacing of the fixtures gained space for multiple unit stacking. The system's top has a wire grid to prevent theft of blade product. The zig-zag effect captures consumer attention. Product packaging billboarding is visible from both sides. The system has been installed in 3,500 Wal-Mart stores.The Gillette Zig-Zag Shelf was created by New Dimensions Research Corp. 260 Spagnoli Road, Melville, NY ll747.
Kraft Summer Promotion
These large end aisle displays were manufactured as part of one of Kraft's full summer promotions. This piece is unique in its multifunctional ability to convey four different images throughout the program's run time. The overall pieces were printed full color litho and then mounted to corrugate and die cut to shape and packed individually. The graphic image inside the cube is reversible and two sided, allowing four different images to be utilized over the course of the summer. The program was an instant hit and the impact was felt at the store level leading to increased awareness and sales. The program came in under budget saving money on manufacturing and shipping. The Kraft Summer Promotion was created by Proprint Services Inc, 562l Finch Avenue East, Suite 5, Toronto, Ontario Canada MlB 2T9.
Blue Moon Framed Gallery Sign
Integer used an existing Blue Moon lit framed changeable poster design for this attractive high scale sign. The sign was easily updated by just changing the graphics for the Harvest Season by inserting the Pumpkin Ale insert. The gallery light and gallery type imagery of the piece allows its placement in upscale white table cloth accounts as well as any other venue. The sign is also being offered again this winter with new graphics for the holiday season. The Blue Moon Framed Gallery Sign was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
PEPSI Corrugated Merchandiser
This floor display was created for the launch of Diet Pepsi Jazz Strawberries & Cream Flavor. It was litho printed full color on a 28 - 40 Heidelberg press and then mounted two sides to corrugate and die cut into shape. This piece was part of an overall program that included cling vinyl, shelf talkers, sell sheets and wobblers. The launch introduced a new flavor which has received favorable and tasty reviews and ensured full product pos placement in the stores. The Pepsi Corrugated Merchandiser was created by Proprint Services Inc., 5621 Finch Avenue East, Suite 5, Toronto, Ontario Canada M1B 2T9.
Reese's Freezer Pack
This display was developed to promote one of Hershey's core brands, Reese's Peanut Butter Cups, for a different location in C-stores, the refrigerated case swing door. Freezers presented new opportunities with excellent traffic. The corrugated display piece was flexo printed with Reese's Orange graphics and attaches to the refrigerator door with suction cups. The product can be removed from either side at the bottom of the display. This was intended to be a one time promotion, however, this display has been re-ordered three times. The Reese's Freezer Pack was created by Menasha Display, 60l E. Erie Ave., Philadelphia, PA 19134.
Therm-A-Snap Penguin Standee
This eye-catching Penguin standee keeps the sales of The Premium Thermal Bag hot. The Penguin Standee sets up quickly and easily and the plastic pegs allow for two sizes of product to be clearly displayed. Fun, catchy graphics ensure customers can't miss this smiling merchandiser. The display is b-flute litho mounted corrugated. The Penguin Standee was created by Arrow Display, Division of Mannkraft Corp., 100 Frontage Road, Newark, NJ 07114.
Kraft Parmesan Tower Display
The primary objective of this display was to help "re-invent" a popular Kraft product and market it in today's competitive grocery market. This display needed to fit the needs of retailers by being durable, versatile, compact and cost effective, while holding a significant amount of product. The display is constructed of temporary materials; a combination of four vertical columns and corrugate shelves are an exceptional platform to merchandise the product. SBS panels with graphics were used to emulate the graphics of the Parmesan canister. The Kraft Parmesan Tower Display was created by Great Northern Consumer Packaging and Display, l800 South Street, Racine, WI 53404.
Hershey's Extra Dark Wing/PDQ
This display was developed as a multi-use, multi retailer display to promote Hershey's new line of Extra Dark chocolate bars. It was designed to appeal to the adult consumer. The chocolate's anti-oxidant qualities are highlighted and the bars themselves sit in a field of dark chocolate brown interspersed with bold color that is echoed on the wrapper. The structure was designed to fit in either a l4" Wal-Mart pw cage or the l5" pw cage found in Walgreen's. This was achieved by designing side flaps that could be popped out to accommodate the extra inch for the Walgreen's platform. The display can be hung on a rack or displayed on a counter top. This corrugated display takes 4-6 weeks average time from initial contact to final shipment. The Hershey's Extra Dark Wing/PDQ was created by Menasha Display, 60l E. Erie Ave., Philadelphia, PA l9l34.
Sun Chips Corrugated Display Breast Cancer Campaign
This header was litho printed full color on a brand new Heidelberg 6 color 40 inch press and then mounted to corrugate stock and die cut to shape. Over 8,000 pieces were manufactured to promote the Weekend to End Breast Cancer. Sun Chips is part of the healthy snack genre and the header was distributed across the country to be placed upon existing displays. They helped bring awareness of the product and the charitable assistance given to help fight breast cancer. The Corrugated Display Headers were created by Proprint Services Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario Canada M1B 2T9.
Heritage Sign & Display produced this lighted sign clock for Conwood Tobacco stores. Conwood wanted to reinforce its retail relationships by providing a usable item at the point of purchase. A lighted sign for Grizzly Chewing Tobacco containing a digital clock was chosen so that retail environments would place the sign in a prime location. The sign featured custom printed artwork on an acrylic face. The LED Clock was produced with a vacuum formed styrene back with one fluorescent light fixture. For more information, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA l8240.
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