Dry Soda Co. Opens Company Store And Sampling Bar
DRY Soda Co. recently opened its new Seattle, WA-based company store. Much like a winery tasting room, the DRY Soda company store will offer tastings of its four culinary flavors: kumquat, lemongrass, rhubarb and lavender. In-store displays are being used to merchandise the product.
“This is a significant step for DRY,” said Sharelle Klaus, CEO of DRY Soda, a line of all-natural, lightly sweet beverages. “Our space is creative and inspiring with a lot of room to grow - a real extension of our brand. I'm excited to introduce more locals and tourists alike to DRY, and give them the opportunity to share the experience by drop shipping DRY Soda directly to out-of-town friends and family.” The new company store and sampling bar was designed by Seattle-based brand design firm thoughtBUILDING.
New Kraft Bistro Deluxe Launched With Displays
Kraft Bistro Deluxe is a new premium line of mac and cheese featuring fine ingredients that appeal to adults such as sundried tomatoes, Portobello mushrooms and Asiago cheese.
To help bring a real bistro feel to the kitchen table, Kraft is putting a new spin on the classic combo of wine and cheese--wine and mac and cheese.
By pairing wines with the more grown-up flavors found in Kraft Bistro Deluxe pastas, adults can create a memorable meal in minutes right in their own kitchens.
Special merchandisers, with appetizing product photography, designed to distinguish Kraft Bistro Deluxe from other mac and cheese products and convey a rich, upscale image, will support the product launch.
Bristol Farms Displays Low-Mercury Seafood
Bristol Farms, a California-based specialty and fresh grocery chain, is now selling Safe Harbor certified seafood. Safe Harbor seafood is certified to be lower in mercury than government standards through testing conducted by Micro Analytical Systems, San Rafael, CA.
“We are committed to providing our customers with the highest quality foods and Safe Harbor certified seafood testing allows us to demonstrate that commitment by being the first retailer in Southern California to offer certified low-mercury seafood,” said Kevin Davis, Bristol Farms' President and CEO. “Our customers are extremely knowledgeable about the food they purchase, and we expect Safe Harbor certified seafood to address concerns some may have about mercury levels in fish and seafood.”
Febreze Displays Odor-Eliminating Candles
Procter & Gamble is returning to its roots by introducing the Febreze Candle -- the first scented candle on the market with a unique odor-eliminating core. As the Febreze Candle burns, it uses a patented technology to remove unpleasant odors from the air while simultaneously filling a room with an inviting, fresh scent. Said Jorge Mesquita, President, P&G Professional, “The Febreze Candle goes a step beyond a traditional scented candle because it does more than just scent a room; it removes unpleasant odors, helping to create a pleasing, relaxing environment.”
Febreze Candles will be available in five scents, including: Meadows & Rain, Spring & Renewal, Linen &Sky, Vanilla & Refresh and Apple Spice & Delight. Special displays support the product launch.
Rustic Floor Unit Displays Candle-Lite
This Candle-Lite Willow Lane Floor Display is constructed of Melamine Clad MDF, which provides durability and a rustic look.
The shelf sides are actual pine with heat branded logos. The display is shipped KD and is field assembled utilizing a series of cam locks and plastic fasteners.
The display holds over 250 pounds of product and is easy to shop from all four sides. The corporate identity and product name is prominently featured on the display header and each shelf of the display. This display was created by Great Northern Corp., a Racine, WI-headquartered point-of-purchase display firm.
Minute Maid Debuts Enhanced Juice Line
Minute Maid is offering a new line of 100 percent orange juice products with health benefits from added nutrients and functional ingredients. The Minute Maid Enhanced Juice line includes new Minute Maid Multi-Vitamin and Minute Maid Active™ -- as well as new packaging for Minute Maid Heart Wise®. All three products are available now in stores nationwide. Responding to the needs of the health-conscious shopper, the Minute Maid Enhanced Juice line provides consumers with functional benefits: Minute Maid Multi-Vitamin contains 16 essential vitamins and minerals; With 750 mg of Glucosamine HCl per 8 fl. oz. serving, Minute Maid Active helps support healthy joints; and Minute Maid Heart Wise is the first and only orange juice clinically proven to help reduce cholesterol.
New STOK Enhances Coffee Experience
WhiteWave Foods recently introduced STÔK™, a new concept in the world of coffee enhancement.
Each individual serving of the black coffee shot delivers a pop of pure, invigorating caffeine - the equivalent of adding an extra shot of espresso. STÔK is available in two flavors; STÔK makes coffee more potent with no effect on the flavor, while STÔK Sweet provides the same added caffeine, but with a sweeter edge.
STÔK is being displayed at popular convenience stores nationwide right next to the creamers and sweeteners.
Evian Launches Healthful Living Campaign
Evian® Natural Spring Water launched a new ad campaign in storefronts in Manhattan, Los Angeles and Miami.
The campaign is designed to harness the public’s growing appetite for healthful living and communicate the Evian health and wellness philosophy.
The ads feature fit, glowing women and men with Evian at their sides. A headline states: “The most important body of water is your own.™ Fill with care, ™.”
Evian also introduced its new luxury Palace Bottle aimed at a sophisticated and design-savvy audience with ads featuring the contemporary new bottle.
Counter Card Features Australian Vineyards Racing
This counter card was produced for the AU racing team. The Australian vineyards wanted a piece that was multifunctional for a variety of on premise locations. These cards were litho printed with an aqueous coating. The sheets were then mounted to 45 pt. chip, die cut and scored with an easel attached to the back. The counter/case cards could be used to sit on top of the product, slide in between cases or stand on the counter top by the cash register. The company brought more awareness to the racing while increasing sales of wine.
The Austrailian Vineyards Counter Card was created by Proprint Services, Inc. of Toronto, Ontario, Canada.
Gift Card Island Display Created For WAWA Stores
This Gift Card Island Display was designed to present 248 facings of gift cards to customers in a minimum of floor space at WAWA stores.
The display features pull out storage compartments for product storage, interchangeable 4-color graphics, and powder coated perforated steel walls with extruded ticket channels. It also features custom designed patent pending 2 inch peg hooks. The unit sits on a melamine base.
This display was created by New Business Solutions, a Hicksville, NY-based p.o.p. display firm.
Outwater Plastics
American Express Promotes Gift Card Purchases
American Express recently conducted an in-store promotion enabling shoppers to receive a free Back-To-School Card worth $25 from American Express when they purchased any two American Express Gift Cards.
The promotion was timed for the second busiest shopping season of the year. Back-to-school and back-to-college spending topped $50 billion last year.
The American Express Gift Card can be redeemed at U.S. retailers and restaurants that accept American Express Cards. The Gift Card lets the recipient choose from millions of things and experiences, making it a popular gift choice. The Gift Card is available in denominations ranging from $25 to $500.
Uni-ball Sidekick Display Featured At Wal-Mart
This sidekick display was designed for Sanford Brands’ Uni-ball 207 Gel pen being sold at Wal-Mart stores nationwide.
The display communicates the unique features of the Uni-ball 207, highlighting the pen’s ability to help prevent check fraud/check washing.
With limited space available for merchandising, a display was designed that featured many curved surfaces, while maintaining a profitable piece count.
With the theme of the product, “Help Prevent Check Fraud,” a tear pad in the shape of a personal check was used to offer additional information about the product. The display was designed and produced for Sanford Brands by U.S. Display Group, a point-of-purchase display firm based in Newark, NJ and Tullahoma, TN.
Uni-ball Sidekick Display Featured At Wal-Mart
This sidekick display was designed for Sanford Brands’ Uni-ball 207 Gel pen being sold at Wal-Mart stores nationwide.
The display communicates the unique features of the Uni-ball 207, highlighting the pen’s ability to help prevent check fraud/check washing.
With limited space available for merchandising, a display was designed that featured many curved surfaces, while maintaining a profitable piece count.
With the theme of the product, “Help Prevent Check Fraud,” a tear pad in the shape of a personal check was used to offer additional information about the product. The display was designed and produced for Sanford Brands by U.S. Display Group, a point-of-purchase display firm based in Newark, NJ and Tullahoma, TN.
Tul Pens Featured In Sleek Counter Display
Grand & Toy is using this display to support the launch of the new TUL brand of pens in Canada.
The sleek counter display is made of l/8" white acrylic with screen printed graphics. The display measures l6.5"H x ll.5"W x ll.75"D.
The Tul counter display incorporates unique shapes keeping it consistent with the Tul brand while conveying a distinctive, contemporary identity. It also provides a secure tester.
This display was created by Marketing Impact, a Concord, Ontario, Canada-based p.o.p. display firm.
Seastone Displays Gift Cards At Staples
Seastone, Provo, Utah, is helping Staples ramp up for the holiday gift card season by delivering several hundred thousand units of gift card packages.
“We worked with Seastone to create popular packages including bags, boxes, and tins. Gift card packaging delivers a solution our customers need and also delivers additional sales and margin to the category,” said Jeff Chruney at Staples.
Innovative gift card packaging from Seastone gives customers a way to personalize gift cards all year long.
EJ’s Pick-It Gift Center Features Impulse Items
EJ Enterprise’s new Pick-It Gift Center offers a convenient way for retailers to easily rotate impulse goods, even if display space is limited.
EJ's Pick-It Gift Center is comprised of individual bins, each bordered by a corrugated picket fence. The reference to “Pick-It” applies to both the fencing and the fact that customers can pick what they want from the bin selections.
The Pick-It Gift Center measures approximately 48" in width. Height is dependant upon the retailer’s display strategy, as the bins work well on a slat wall system.
“At each season, Halloween, Christmas, Valentine’s Day, Easter, and Spring/Garden, we offer up to 20 different items to make up the Pick-It Gift Center,” said Marie Levenson, Executive Vice President at EJ Enterprises.
Trident & Dentyne Feature 4 Chute Power Wing Display
Trident and Dentyne are providing retailers with this four chute powerwing display.
The objective for the display is to efficiently hold a large volume of product in high volume accounts while also providing a large area for product branding.
The unit was run as a full litho mount. This provided a large graphic area that showcased the new product for the consumer to see.
This display was created for Trident and Dentyne by Menasha Packaging Company, LLC, a Philadelphia, PA-based point-of-purchase display company.
Coppertone Display Debuts At Wal-Mart
This display for Coppertone’s Continuous Spray tanning products is an environmentally conscious unit.
The EcoPDQ, patent-pending, is rolling out to Wal-Mart stores across the nation to merchandise one of Coppertone’s most popular product lines.
The EcoPDQ measures 30" and features a corrugated graphic panel that acts as a sleeve around the PDQ, beneficial for storage and transportation.
The display reduces material, manufacturing, shipping and recycling costs. Savings comes from a decrease in the square footage of corrugated materials used.
The EcoPDq was designed to answer Wal-Mart’ business plan for environmental initiatives. The Coppertone Display was created by Henschel-Steinau, Inc., an Englewood, NJ-based p.o.p. display firm.
Coca-Cola Features Enviga Dump Bin Display
Coca-Cola recently used this Enviga mini dump bin display to launch its new Enviga beverage.
The display uses four-color process printing to convey the brand imagery for the new refreshing beverage.
The dump bin measures 19” diameter x 38” high, replicating the tall, narrow shape of the can.
The product sits in a top tray divided into three sections. Each section holds a different flavor. The wire base represents the tea leaf logo in a sleek, modern design.
The objective of the program was to gain off-shelf display space at a wide range of different retail outlets to attract the attention of shoppers in-store to gain trial for the new product.
This display was created for Coca-Cola by Edge Display Group, a Ronkonkoma, NY-based point-of-purchase display firm.
American Greetings Displays Pretty Freekin Scary Line
American Greetings will be introducing its teen/tween property, ‘Pretty Freekin Scary’ in Wal-Mart stores for Halloween.
Tamra Knepfer, SVP, Consumer Products, American Greetings Properties, said, “With its eerie themes, the Pretty Freekin Scary merchandise should be a natural choice for Halloween shoppers.”
The Pretty Freekin Scary accessories line will consist of more than a dozen items and will be displayed on Wal-Mart endcaps. Among the fashionable accessories are bracelets, a reversible wrist cuff, and a beanie knit hat. Additional items include: a bobble head, plush doll, a paper lantern with light, a clear giant sticker, a magnetic memo board, a cell phone/mp3 case holder, a keychain and a journal.
Wal-Mart will also be offering a Pretty Freekin Scary greeting cards line for the Halloween shopping season.
‘Crunch Cards’ Displays Edible Greeting Cards For Dogs
Developed by a Veterinarian, Crunch Cards® - Edible Greeting Cards for Dogs, offer retailers a bite out of the $38 billion dollar pet market as well as excellent incremental sales opportunities.
These patented edible cards are from Crunchkins, Inc., which says it has a potential market of 60 million dogs in the United States.
Point-of-purchase displays help promote these “Doggielicious!” cards at retail.
Coca-Cola Announces Environmental Initiatives
The Coca-Cola Company also pledged to lead its global beverage operations, including those of its franchise bottlers, to replace the water it uses in its beverages and their production. The Company will focus its actions in three core areas: 1) reducing the water used to produce its beverages, 2) recycling water used for beverage manufacturing processes, and 3) replenishing water in communities and nature.
“We are focusing on water because this is where The Coca-Cola Company can have a real and positive impact,” said E. Neville Isdell, Chairman and CEO of The Coca-Cola Company. “Our goal is to replace every drop of water we use in our beverages and their production. For us that means reducing the amount of water used to produce our beverages, recycling water used for manufacturing processes so it can be returned safely to the environment, and replenishing water in communities and nature through locally relevant projects.”
Market For Ethical Consumer Products Soaring
“Conscientious Consumerism,” the trend towards upscale and premium products with an ethical bent, has taken root across America as consumers increasingly preach their social concerns through their pocketbooks. Sales of organic, hormone-free, eco-friendly, locally-grown, cruelty-free, and other ethical products have skyrocketed, according to “Ethical Consumer and Corporate Responsibility: The Market For Ethical Products” report from market research firm Packaged Facts.
Packaged Facts estimates that U.S. retail sales of grocery products making some form of ethical claim reached nearly $33 billion in 2006, up 17% from 2005. The report projects that sales of products containing ethical elements will maintain double-digit growth over the next five years, surpassing $57 billion in 2011.
With organics becoming popular in all retail channels, the awareness of ethical edibles has skyrocketed, making hormone-free, pesticide-free, fair-trade and other ethically-labeled foods and beverages widely popular. Manufacturers are creating new “ethical” product lines and are going “green” to build consumer confidence and get a piece of the ethical pie.
PULSE Reports On Riding the Green Wave
How much do we really care about sustainability and eco-friendly? According to the PULSE Report from WSL Strategic Retail, when it comes to energy conservation, we do care and we do try to do something about it. 76% of consumers say they're trying to do things like buying CFL light bulbs or lowering the thermostat to conserve energy in their homes. Almost all of those who aren't conserving energy wish they were, and hardly anyone thinks there's no need for energy conservation.
The number of people who are trying to conserve energy is the same among each income group, so it seems that the need to save money isn’t the only motivation for going green.
Surprisingly, the Greenest Americans are the oldest. Fully 85% of those over 55 try to conserve energy at home compared to only 65% of those under 35. Those under 35 do more “wish I was doing something, but I’m not.”
Sales Of Premium Rose Wines Up 45%
Sales of premium-priced rosé wines have shot up 45% in the past year, according to Nielsen Co., making the $6 and over segment of this varietal one of the hottest emerging growth segments in all table and sparkling wine. Brian Lechner, Director, Client Service, Nielsen Beverage Alcohol, said, “ The phenomenal growth in higher-priced rosé wine over the past year tells us that this segment is finding a sophisticated new audience.”
In the past year, rosé table wines accounted for more than $9.0 million in sales in U.S. food, drug and liquor stores, up +45% from the previous year, a significant lead over the +8% increase for the overall table wine category. Sparkling rosé wines showed similar trends, up +40% compared to +4% for all sparkling wine. There were 28 new brands of premium rosé wine introduced in 2006, nearly twice as many as the 15 brands launched in 2005.
Packaged Dunkin’ Donuts Coffee Is Launched
Procter & Gamble, through a licensing agreement with Dunkin’ Donuts, will provide Dunkin’ Donuts coffee to grocery stores and mass merchandisers. With the new Dunkin’ Donuts packaged coffee at retail, consumers can enjoy Dunkin’ Donuts coffee conveniently at home.
Procter & Gamble will support the launch with a multifaceted marketing campaign that amplifies the “America Runs on Dunkin” advertising theme.
Ozarka Launched In EcoFriendly Bottle
Ozarka’s half liter bottle has thirty percent less plastic than the average half liter plastic beverage container. The new Eco-shape bottle is the lightest half liter plastic beverage container on the market.
“Ozarka is committed to reducing the amount of plastic in our bottles,” said Ty Brannen, of Ozarka Brand Natural Spring Water.
Unilever Unveils Promise Activ SuperShots
Unilever has developed Promise activ SuperShots(TM); the first mini-drink with added natural plant sterols, ingredients clinically proven to help actively remove cholesterol.
Promise activ(TM) SuperShots(TM) contains two grams of plant sterols per serving in a convenient mini-drink giving consumers an easy way to get natural plant sterols for effective cholesterol reduction. The mini-drink also contains Heart Health Essentials(TM) Omega 3 alpha linolenic acid and Omega 6- and it is a good source of vitamin E.
Kroger Launches Cholesterol Reducing Milk
Kroger Co. is launching a cholesterol reducing, fat-free milk, which will be sold under its expanding Active Lifestyle(TM) in-house brand.
This new milk product contains CoroWise(TM) plant sterols, an all-natural ingredients. Plant sterols are recognized by the FDA for cholesterol lowering attributes.
RTC Industries offers the BevTrac Shelf Management System which is manufactured using reprocessed plastic material supporting responsible environmental considerations. This innovative glide system front faces always. Other features include an unbreakable clear front, unique tray-to-tray connection allowing different sized packages to fit together maximizing planogram space efficiency. The spring driven system improves stock rotation reducing labor costs and minimizing out-of-stocks. It works on flat shelves with no gravity incline needed. It improves access to all products especially top and bottom shelves. For more information, contact Joel Linton, Director Beverage Merchandising, RTC Industries, 2800 Golf Road, Rolling Meadows, IL 60008; (Tel) 847-640-5410 (Web Site) www.rtc.com.
Bri-Don Enterprises has launched the Hang ‘N Slide™ Sign and Banner Hanging System in the U.S. The Hang ‘N Slide™ Sign and Banner Hanging system track hangs from a ceiling and the special carrier hooks slide to accommodate signs or banners of any size. The system can accommodate multiple signs of all sizes. For more information, contact Bri-Don Enterprises, 9 Artesian Ave., Holland Landing, ON, Canada L9N 1J3; (Tel) 800-668-0839, (Web) www.hangnslide.com.
Marketing Communications Inc. (MCI) offers End Cap Sign Kits. By incorporating changeable numeral systems; these sign systems allow store personnel to change prices in seconds. Accordion folded, spiral bound or tape bound pad price systems are offered. A variety of mounting options are available, from systems that project out into the aisle to designs that rise above the gondola. For more information, contact Marketing Communications, Inc., 950 Vitality Drive, Suite A, Comstock Park, MI 49321; (Tel) 800-942-9225, (Fax) 888-942-2647, (Web Site) www.gomci.com.
Proprint Services offers custom printed Base Wrap, which may be used for corrugated and pallet displays, store fronts, and other promotional applications. The Base Wrap can be printed with up to 9 colors and film laminates in one pass. It is durable and water resistant. The Base Wrap is smooth, without any vertical lines to compromise the creative. For more information contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9; (Tel.) 888-776-7768; (Fax) 416-754-3119; (Web Site) www.pop-online.com.
T.M. Shea Products has introduced the PDQ Floor Spinner, which provides an attractive and efficient way to display temporary cardboard power panels. The PDQ Floor Spinner holds one full-size (14"x48") panel per side or two half-size panels per side. The unit is available with or without graphics and can be merchandised with a variety of accessories including pegs, shelves, dump bins, buckets, etc. For more information about the PDQ Floor Spinner, contact T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083; (Tel.) 800-992-5233, 248-589-3272; (Fax) 248-589-1535; (Web Site) www.tmshea.com.
Midway Displays, Inc., has introduced a new My-D Snap-Out 24” Display Base, available with or without casters. The base, with a unique patented design, folds flat for efficient storage and shipping. It easily assembles with one snap. The base is constructed of strong steel 3 gauge wire for better stability. The Base Dimensions are 24” tip to tip. For more information, contact Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Fax) 708-563-2331; (Web Site) www.midwaydisplays.com.
Pepsi Is Launching Mountain Dew Game Fuel
Pepsi-Cola is launching Mountain Dew Game Fuel. Created in conjunction with Microsoft’s Xbox 360 exclusive title, Halo 3, Game Fuel has the same Mountain Dew flavor with a blast of citrus cherry and 30% more caffeine.
“This is the first time we’ve created a beverage for an entertainment property, in fact, we believe this is the first time a soft drink has been created specifically for a video game,” said Frank Cooper, V.P., Marketing for Mountain Dew.
Chris Di Cesare, Director, Creative Marketing at Microsoft, said, “With Pepsi’s launch of Game Fuel, we’re seeing unprecedented support from one of the world’s strongest consumer brands.”
Special promotional displays supporting the product launch include standees, special pole displays and vending snipes.
ACT Program For Fluoride Brand
This program was developed to merchandise any 16 piece combination product in a floorstand/tray in order to support a wide variety of retailer requests. The ACT program consists of the ACT 16 pc sk/fs stand and the ACT PDQ. The structure of these displays were designed to withstand potential hazards while shipping, created by the weight of the product. The ACT PDQ was developed to hold either l6 pcs of 18 oz. ACT or 12 pcs of 33 oz ACT to provide maximum variety with minimum use of packaging. The cool color pallet and streamline graphics compliment each other throughout the display program consisting of 2,200 displays. The ACT display program provided the ability to respond to any retail requests for multiple display combinations. The ACT Program was created by U.S. Display Group, 8l0 S. Washington St., Tullahoma, TN 37388.
Gillette Zig-Zag Shelf
This display was designed to provide an innovative way to accommodate more product facings in Wal-Mart's razor category, redesigning an out-of-date shelving system existing in Wal-Mart stores. The shelf facings were expanded to support the introduction of Gillette Fusion, a mega brand launch. The Zig-Zag shelf created in-store awareness for the Fusion launch and the remaining Gillette shaving product portfolio. The new system's design included pushers to keep the product far forward and increased product load in the same amount of space. Tight spacing of the fixtures gained space for multiple unit stacking. The system's top has a wire grid to prevent theft of blade product. The zig-zag effect captures consumer attention. Product packaging billboarding is visible from both sides. The system has been installed in 3,500 Wal-Mart stores.The Gillette Zig-Zag Shelf was created by New Dimensions Research Corp. 260 Spagnoli Road, Melville, NY ll747.
LISTERINE WHITENING® Quick Dissolving Strips Pallet Display
LISTERINE® has set out to revolutionize the whitening strip experience with the help of more than 15 in-store displays created by Henschel Steinau, Inc. The displays encompass a wide range of retail environments and formats including clip strips, floor displays, counter units, PDQ's, Sidekick gravity feed displays, endcaps and a pallet program. In addition to a national merchandising program, account specific versions were created for Wal*Mart, Safeway, CVS, Rite Aid and Walgreens. Overall, Henschel-Steinau created more than 81,000 display units for this program. The displays use key graphics from advertising campaigns running in other media. Some of the display vehicles were designed to contain both the whitening strips and mouthwash product, providing retailers with an all-in-one, space efficient cross merchandising vehicle. These displays were created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Ice Breakers Berry Sour Gum Corrugated Display
The objectives for this display were to promote Hershey's new sour gum flavor, differentiate it in this highly competitive category, and use more environmentally sustainable packaging. Wal-Mart PDQ specs call for a display footprint 30" by l4". The angled front, back and sides helped eliminate unnecessary packaging in support of Wal-Mart's Environmental Sustainability program. The bright six-color graphics make this unit stand out on shelves. The angles give the display a sleek look and help make the products "pop" out of the display. The Ice Breakers Berry Sour Gum Corrugated Display was created by Menasha Display Group, 601 E Erie Ave., Philadelphia, PA 19134.
Essence Swingbox™ Power Wing
This Power Wing for Essence was designed using the patented Swingbox™. The display features a permanent marketing panel on the front of the display. The unit folds down allowing for significantly reduced shipping size. The smaller outer shipper container contains less cardboard offering environmental savings, and allowing more displays to fit on each pallet. The displays are made from a single die, creating a highly efficient corrugated display. The Essence Swingbox™ Power Wing was created by Inventive Media, 68 Water Street, Norwalk, CT 06854.
Corrugated Sunglass Spinner Display
The challenge for this display was to create a permanent looking eye wear fixture on a disposable display budget. It was also important to provide the best possible pricing without cutting corners. For the licensed properties Spiderman and Barbie graphics, six colors, Ultra High Gloss printing was used. Low cost materials were used with an MDF wood base which was weighted on the bottom so it would not tip over. The Corrugated Sunglass Spinner Display was created by Creoh Displays, 246 Siegel Street, Brooklyn, NY 11206.
Kraft Anchor End Displays
Kraft is featuring several Anchor displays which are placed at the ends of displays. The eye-catching graphics draw the consumer to the display which is full of product. The Anchor ends ensure that Kraft receives floor space and has a dominating presence. This allows more product which is put between the anchor ends, so that they are easily accessed and purchased by the consumer. These displays were litho printed, mounted to corrugate and then die cut to shape and packed in boxes for easy distribution across the country. The Kraft Anchor End Displays were created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.
Henschel-Steinau Unveils EcoPDQ
Henschel-Steinau has announced the EcoPDQ, a patent-pending PDQ display designed to be environmentally friendly. The EcoPDQ measures 30" and features a corrugated graphic panel that acts as a sleeve around the PDQ, beneficial for storage and transportation. The display reduces material, manufacturing, shipping and recycling costs dramatically. Savings comes from a decrease in the square footage of corrugated materials used, including fillers. The compact size of the unit, when closed, is easier to handle and unpack. This EcoPDQ display was created for Visine by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Army-Navy Floor Stand Power Wings
This display is a two-sided Sunglass Display which can be pulled apart for use as two Power Wings if the retailer prefers to save floor space. The display is shipped as a pre-pack with product already in place on hooks, using "product stoppers" to prevent goods from leaving the hooks during shipment. The unit was flood-coated one color for the base (solid blue) and one color for the tray (bright yellow) and included a 4-color process Header on each side, increasing consumer awareness. This display was used in over l00 retail establishments including supermarkets. Average time from initial contact to final shipment for this corrugated display was l2 working days. The Army-Navy Floor Stand was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Corrugated Sunglass Spinner Display
The challenge for this display was to create a permanent looking eye wear fixture on a disposable display budget. It was also important to provide the best possible pricing without cutting corners. For the licensed properties Spiderman and Barbie graphics, six colors, Ultra High Gloss printing was used. Low cost materials were used with an MDF wood base which was weighted on the bottom so it would not tip over. The Corrugated Sunglass Spinner Display was created by Creoh Displays, 246 Siegel Street, Brooklyn, NY 11206.
Flying Dog Brewery
This case stacker display takes 10 seconds to put up and can be configured in different ways, as a single stand or as a back-to-back display. The display can hold, 1l2 or 24 packs conveniently in combination or individual cases. The unit is printed in full color on one or two sides and can be run in small or large quantities from a stock die. Custom designed headers are available with the stock base, or fully custom designed to specifications and graphics also available. For more information, contact Packaging Technologies Inc., 310A Courtland Ave., Concord, Ontario, Canada L4K 4Y6.
Javamo Coffees "Las Delicias" Corrugated Floor Display
This Grocery Store Coffee Floor Display was the launch vehicle for "Las Delicias" caffeinated and decaffeinated espresso. The floor display consists of a White c-flute corrugated shipper and base. The Shipper and Base were manufactured using a Cylinder-Rule Die. The overall dimensions of the Shipper/Base are 58" x l9". The header was screen printed on foam-core with post press laminate application and a Steel-rule Die. A portion of each bag will go to the Autism Foundation started by Javamo. The "Las Delicias" Floor Display was created by Professional Screen Printing, Inc., l345 W. Gray St., Tampa, FL 33606.
Heritage Sign & Display created this lighted sign clock for Conwood Tobacco Stores. Conwood wanted to reinforce its retail relationships by providing a usable item at the point of purchase. A lighted sign for Grizzly Chewing Tobacco contained a digital clock which was selected so that retail environments would place the sign in a prime location. The sign features custom printed artwork on an acrylic face. The LED Clock was produced with a vacuum formed styrene back with one fluorescent light fixture. For more information, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Proprint Services Inc. created this 7-UP large sign which was printed full color directly onto corrugate. It was trimmed to size and has easels attached to the back for support. These cooler signs were placed on premise on top of pallet displays and around stores to promote the brand. Due to the graphics and the size, it attracted the consumer to the beverage area and helped bring awareness and reinforced the message of the crisp, clean taste. Sales of the product where the signs were introduced increased and stock had to be replenished more often. For more information, contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
Promo Print Solutions, Inc. offers the Snap Mobile© a unique ceiling mobile that ships flat, sets up quickly and easily (sets up in a "snap") and is 3-dimensional. The mobile shown was designed to promote Gatorade's new drink Gatorade Rain. The Snap Mobile© can hang from the ceiling, from the shelf or from a display and can stand on the floor, counter or shelf. It can have 3 or 4 panels and can be custom die cut to specific shapes and to hold product. For more information, contact Promo Print Solutions, Inc., 420 S. Koeller Street, Suite 208, Oshkosh, WI 54902.
BIG INK Display Graphics was asked by Super Value Corporation to help create a Cub foods shopping cart and products in a 250% enlarged size for store promotions and local events. The Cub foods cart would be used to create awareness of stores, build brand loyalty and create more awareness of house brand products. Super Value had a huge shopping cart built which they then asked BIG INK to brand, and fill with reproductions of their products. Actual products to be duplicated were photographed and art was created that would allow them to be enlarged 250%. The cart was built on a lawn mower and could be driven into position at stores and also used as a float in local parades. For more information, contact BIG INK Display Graphics, 815 Northwest Parkway #100, Eagan, MN 55121.
This display was built out of wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene with plastic insert and fasteners. The objective was to create a bold visual statement highlighting a new protein and calcium enhanced water, and to encourage single serve trial of the product. The product is marketed primarily in the diet foods/diet aids category. For more information, contact, Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154.
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