White Rocket Displays Dog House Wine Brand
White Rocket Wine Co. is re-launching its Dog House line of California super-premium wines and is supporting Guide Dogs for the Blind, a charitable organization that provides free guide dogs and training to the blind and visually impaired. Brands like Dog House appeal especially to Millennial Generation consumers, who are lapping up whimsically themed brands.
“The quality and affordability of our wines, coupled with our support of Guide Dogs for the Blind, gives Millennial consumers three doggone good reasons to make Dog House their pet brand,” said Mark Feinberg, V.P., Marketing.
White Rocket is supporting the new-package launch of Dog House with an array of point-of-sale materials, including this wood display rack, case cards, bottle neckers and shelf talkers.
PEZ Displays New Chocolate Flavor
PEZ Candy, Inc., Orange, CT, is introducing chocolate flavored PEZ candy.
With the addition of chocolate, PEZ now offers 13 flavors of its familiarly shaped candy tablets. PEZ Dispensers are an integral part of American pop culture. New PEZ character dispensers are introduced regularly to capitalize on current trends.
An array of point-of-purchase displays are being used to showcase the new PEZ chocolate flavor candy.
Where’s Mr. Jelly Belly? Promo Supported By Displays
Jelly Belly Candy Co. is conducting a national Where's Mr. Jelly Belly? sweepstakes inviting fans to search for the lovable mascot in locations around the world. The sweepstakes will be promoted at retail via specially marked packages and displays. A Grand Prize of $10,000 will be awarded.
As Mr. Jelly Belly travels the globe in search of the finest ingredients for his world famous beans, fans are invited to find him online by exploring virtual environments along the way. Clues in each country reveal where he might be, and one special clue earns an entry into the grand prize sweepstakes. In addition to the grand prize, online instant win prizes will be awarded to thousands of consumers.
Retailers may choose a variety of high-impact promotional display options, including power wings and shelf displays.
P.O.S. Materials Help Relaunch Dundee Ales and Lagers
Dundee Brewing Co. has given a fresh new look to its craft offerings. Now called Dundee Ales and Lagers, the family of craft beers will feature new packaging and new branding that reflects the brand’s pioneering craft heritage.
Dundee Ales and Lagers will include the brand’s original flagship product -Honey Brown Lager-with year-round offerings of Pale Bock Lager, Porter, Wheat Beer, Pale Ale, and IPA.
“The new name and new packaging for Dundee Ales and Lagers symbolizes the renewed energy and innovation we’re putting behind our brands,” said Patrick Magallanes, V.P., Marketing, High Falls Brewing Co.
Dundee brands will be supported by sampling promotions, point-of-sale materials, neon signs, tap markers, and fleet graphics.
Tecate Light Launches First Dual-Language Campaign
Tecate Light has launched a dual-language advertising and point-of-sale campaign to connect with Mexicans and Mexican-American adults in the U.S. The English- and Spanish-language ads, in General Market and Hispanic media, make up two distinct executions under the same tag line “Para los que quieren más” or “For those who want more.”
“As the most popular light cerveza in Mexico, we believe it's important to converse with our consumers in the language that they feel most comfortable. With the continued growth of the U.S. Hispanic population - and especially the second- and third-generation Mexican-Americans - we wanted to create a campaign that addresses their intrinsic yearning for more flavor,” said Carlos Boughton, Brand Director, Tecate.
Creative was developed by Tecate’s advertising agency-of-record, Adrenalina.
Kids Healthy Kiosks Launched At Schools, Malls And Retailers
Healthy vending provider, YoNaturals Inc., Solana Beach, CA, has launched Kids Healthy Vending, designed to appeal to children and ‘tweens.’ The program will soon begin servicing elementary and middle schools, shopping malls, and children's retail stores, and will feature specially selected products for children.
The Kids Healthy kiosks come equipped to accept cash or an optional prepayment system that allows parents to purchase pre-paid cards for their children. Additionally, through the systems specialized software, parents will also be allowed to view their children’s account, and electronically add credits to it at any time. The items offered in the Kids Healthy machines are chosen from a list of 150 products that have been specially selected to appeal to kids, while maintaining high nutritional standards, and also great taste. These products include: Apple & Eve Organic Juice, Horizon Organic Milk, and Clif Zbar.
earthpure Vending Kiosks Launched
Nextgen Vending™ is the first company in the USA to offer a fully organic, eco-conscious vending product line. All products purchased in the vending kiosks will have certified Organic ingredients.
The Company has developed four distinctive vending kiosks, all using its earthvend™ green technology and earthpure™ Organics product line: insight, wellness, journey and pursuit with placement ranging from schools, health clinics and retail spaces to airports, fitness centers and sports arenas.
Clif Bar Features Sustainable Floor Merchandiser
Clif Bar is using this sustainable floor merchandiser to promote its line of organic nutrition bars.
The display is produced using environmentally-friendly materials and production processes. The merchandiser utilizes Wheatboard made from recycled agri-waste, with shelves made of extruded, recycled styrene and graphics printed using soy-based inks on recycled, unbleached paper-board.
This display was created for Clif Bar by Cornerstone Display Group, a San Fernando, CA-based display firm.
Maramor Displays Organic Chocolates
Maramor Chocolates has launched a dark chocolate product fortified with therapeutic doses of Omega-3 fatty acids, a natural anti-inflammatory with a myriad of health benefits. Growing awareness of the importance of Omega-3 in wellness and health promotion has led Maramor Chocolates to develop Dark Chocolate Squares with Omega-3, which provide over 100% of the recommended daily dose of Omega-3 in only two individually wrapped portions.
“We developed this product to offer people a delicious new way to enhance their health,” said Mike Ryan, President, Maramor Chocolates.
Anthon Berg Powerwing Introduces Premium Chocolates To U.S. Market
To introduce its uniquehigher-end chocolate cordials to the U.S. market, Anthon Berg, required a display that would convey the heritage of the brand.
This entry was the client’s first to penetrate the Walgreen’s retail environment so the retailer's powerwings specs had to be integrated into the design and execution of this project. Heavier weight corrugated was used for the entire unit and the trays utilized a locking system that supported the weight of the product from the top & bottom on both sides.
The wing and riser of this unit were litho printed with an extra metallic gold ink to achieve maximum graphic impact. The packaging allows a glimpse of the candy, so large photos of the products were featured not only on the riser but on the sides of the wing as well. The Anthon Berg logo is printed in metallic gold ink on the riser, the sides and on the tray lip of each shelf. B-flute corrugated was used for the entire display. This Anthon Berg display was created by Menasha Display, Philadelphia, PA.
Outwater Plastics
Cargill Introduces Value-Priced Beef Cuts
Cargill Meat Solutions has introduced a line of newly branded, value-priced beef cuts, providing consumers an affordable way to continue enjoying beef, while offering higher margin opportunities for retailers.
The lesser-known cuts of beef have been repositioned, with their standard cut names replaced with fanciful names derived from the Romance languages such as the Marbello™ steak, which gets its name from the amount of marbling that it contains. The new trademarked brand names include Cabrosa™ Steak (ball tip), Cordelico™ Sirloin (flap meat), Delombre™ Petite Tender (teres major), and Solenta™ Sirloin (tri-tip).
Elizabeth Desbien, Cargill Brand Manager, said, “By promoting a less expensive option, retailers can provide options for the value-conscious beef consumer.”
Weis Markets Promotes Branded Pennsylvania Angus Beef Program
Weis Markets has introduced its new Pennsylvania Proud Choice Angus Beef program, which is supplied by Angus producers throughout Pennsylvania. It is the nation's first locally raised beef program offered by a supermarket chain.
“Buying local is one of the hottest trends in food today but it's been a hot trend for us since 1912,” said Norman S. Rich, Company CEO. “Our Pennsylvania Proud Choice Angus Beef is the logical extension of our commitment to buying and selling Pennsylvania's best products. We are proud to be the first supermarket company in the country to offer a local beef program.”
At the launch, Weis Markets celebrated its Pennsylvania heritage and highlighted its commitment to the PA Preferred program which promotes food produced in the state. P.O.P. materials support Weis Markets commitment to the PA Preferred program.
ECOnvenience Center Opens First Outlet
Good to Go, the nation's first ecologically friendly convenience store, car wash and alternate fuel station is set to open in Grand Chute, WI. Built to specifications of the Leadership in Energy and Environmental Design (LEED) program, Good To Go expects to become LEED-certified as the first fueling station, car wash and convenience retail shop in the U.S.
The car wash will use a water cleaning and reclamation system that will save more than two million gallons of fresh water each year. The car wash uses bio-friendly detergents, efficient LED lighting and natural sunlight to cut down on electricity use. It features a green roof with plants and sod that minimize absorption of sunlight. The company plans to bring Good to Go to at least 150 more neighborhoods in Wisconsin, Iowa and Illinois by 2010.
CLIF BAR Conducts 2 Mile Challenge Tour
CLIF® BAR is conducting the 2 Mile Challenge™ tour urging people to leave their cars at home and use bikes for trips of two miles or less. The company is challenging people to “Bike Once a Week to Fight Climate Change” to demonstrate that small changes in daily habits can have a big impact on the environment.
The 2008 2 Mile Challenge tour is visiting music festivals, cycling events and other hotspots in the Midwest, Colorado and California.
The 38-foot biodiesel tour bus is loaded with trip-mapping and Bike Builder kiosks, an inspirational cycling video and the market's best commuter bikes, along with CLIF BAR samples to give people a delicious source of natural sustained energy for their rides.
The Sims 2 IKEA Home Stuff Is Launched
The Sims™, an Electronic Arts label, has introduced The Sims2 IKEA Home Stuff in an innovative collaboration with the IKEA furniture store. The Sims 2 IKEA® Home Stuff allows players to give their Sims' home a makeover with new furniture and décor based on stylish IKEA furniture.
The Sims players can design their rooms to fit their personalities with all-new IKEA made items including a plush EKTORP sofa, MALM bed, LEKSVIK coffee table, EXPEDIT TV, FREDRIK desk and much more. Each item is available in a variety of colors and patterns for a truly customized look. Finishing touches can be added with popular IKEA® wall art, mirrors, lighting options and vases.
Steve Seabolt, Electronic Arts Inc, said, “Collaborations with world renowned brands such as IKEA, H&M, and Ford are perfect fits for our consumers because these are the products our users have an affinity for. Incorporating them in the game enhances the experiences of our players by integrating real world brands and products into the gameplay.”
New Report Reveals Rise Of Gamma Women
Meredith Corp.. has released “The Gamma Factor: Women and the New Social Currency,” which uncovers the rise of Gamma women. Gamma women share and exchange information, ideas, opinions, contacts and recommendations with their wide-reaching network using multiple channels of communication.
The report identifies five key personality profiles within the Gamma mindset. They are: Connector -Fluent in social interactivity aspects of Web 2.0, her interest stems from a desire to keep in touch rather than simply the love of technology. Catalyst - She wants to impact her community, and ultimately the world at large, in meaningful ways. Family-Focused - These Gammas put their family first; work exists to serve family needs, not the reverse. She uses technology to seek out information, but relies more heavily on personal connections for support. DIY Creator - She lives life by her own compass and expresses herself by creating. Challenge-Seeker - She is always ready for a great adventure and focuses on the possibilities, not limits.
Vertis Study Examines Attitudes Of Female And Male Supermarket Shoppers
Vertis Communications 2008 Grocery study revealed that almost half of chief female shoppers said price-related offerings such as lowest everyday prices, best advertised specials and store coupons were most important in deciding where to spend their grocery dollars. Forty-eight percent of women age 35-49 who do more than 60% of the grocery shopping value these offerings, as do 47% of chief female shoppers age 50 and older, and 46 % of chief women shoppers age 18-34. While the study shows price-related offerings are important to 30% of chief male shoppers, 41% of male shoppers age 18-34 value convenience, such as proximity to home and work, more than any other supermarket factor.
Some 23% of men ages 18-34 are most likely to shop at grocery stores close to home, compared to 17% of women the same age. Best quality food overall was important to only 1% of total adults in 2008. Selection and quality ranked third behind price and convenience for almost all age groups.
Frito-Lay Debuts TrueNorth Nut Snack Line
Frito-Lay has launched TrueNorth, a line of 100% natural nut snacks that have 5g of protein in every 1 oz serving. There are three unique nut snacks -- nut clusters, nut crisps and nut crunches.
Regan Ebert, V.P., G.M., Frito-Lay, said, “TrueNorth creates nut snacking options that range from reinventing the traditional to new twists that feature nuts as a crisp, reminiscent of a cracker.”
Full Throttle Hydration Energy Drink Is Launched
Full Throttle Hydration, a new, non-carbonated energy drink packed with electrolytes and charged with Full Throttle's special energy/vitamin blend, has been launched. Its tropical mix flavor is now available in 16-ounce aluminum cans.
“Full Throttle Hydration is as refreshing and easy to drink as a sports drink, with the charge of Full Throttle energy,” said Rafael Acevedo, Senior Brand Manager, Energy Drinks, Coca-Cola N.A.
To help launch Full Throttle Hydration, Full Throttle has become the official sponsor of kiteboarding, an extreme water sport.
CLIF Kid™ Introduces Organic Fruit Flavors
CLIF Kid™, is a new line of organic snack solutions offering balanced nutrition for active kids. It has added four new fruit flavors to its Organic ZBaR and Organic Twisted Fruit lines.
CLIF Kid's new fruit flavors make it easier for kids to enjoy snacks made from real fruit at home, school or on-the-go.
Embodi Health Beverage Is Launched
Embodi is the first health beverage to contain a specially developed grape pomace extract made from the skins, seeds, and stems of red wine grapes. This extract provides Embodi with the full-spectrum of red wine’s antioxidants, and resulting health benefits without the side effects of alcohol.
SoBe Life Introduced With PureVia Sweetener
PepsiCo and Whole Earth Sweetener Co.are partnering to introduce a breakthrough, zero-calorie, all-natural sweetener from the stevia plant called PureVia™ in a new nutritionally enhanced PepsiCo beverage called “SoBe Life.” PureViaTM will be available initially in three SoBe Life flavor blends: Tropical Pomegranate, Strawberry-Kiwi and Orange-Tangerine.
Massimo d'Amore, CEO, PepsiCo Americas Beverages, said, “This will have great appeal to health-conscious people who are looking for hydration and natural ingredients.”
Leggett & Platt Display Group has introduced the Front-Up Roller display system. The new innovative and versatile Front Up Rollers F.U.R. display system combines gravity feed and a patented roller action that works 100% of the time at a four degree shelf angle. The resulting unit eliminates constant fronting, enhances pack visibility and enables easier stock rotation. For more information, contact Leggett & Platt Display Group, 1 Legget Road, Carthage, MO 64836: (Web Site) www.leggettdisplaygroup.com.
Mobile Merchandiser has introduced a display designed to merchandise products on outdoor sidewalks and fuel station islands. The double locking roller door provides product security. The display rolls smoothly over outdoor surfaces with heavy duty locking casters. Two adjustable shelves provide merchandising flexibility. The unit offers many signage capabilities with slip in sign frames. For more information, contact Mobile Merchandisers, 2611 Henson Road, Mount Vernon, WA 98273; (Tel) 800-452-9809; (Web) www.mobmerch.com.
MTL Technologies offers the new GLC Cooler. The eco-friendly display uses no refrigerant gases for cooling. It requires no special electrical hookup. The unit can feature eye-catching lights and graphics and programmable sound to attract attention. High quality graphic panels help to convey brand image. For more information, contact MTL Technologies, 7800 boul. Industriel, Chambly QuébecCanada, J3L 4X3; (Tel) 450-658-2344; (Web) www.mtltechnologies.com.>
Skinny Water Displayed In Acme Markets
Skinny Nutritional Corp. has entered into an agreement to distribute Skinny Water in Acme Markets, the leading food and drug retailer in the Philadelphia area.
Don McDonald, CEO and President of Skinny Nutritional Corp., said, "We look forward to building the relationship and supporting Acme any way we can.”
Acme will drive the Skinny brand with pallet displays for the new item launch, as well as on the shelf in the enhanced water section, and through joint promotions.
Eve Gigis, Category Manager of CSD/Beverage for Acme Markets, said, “Acme is a leader in grocery innovation, with a first to market strategy by carrying new products for our customers. We look forward to partnering with Skinny Nutritional and building the Skinny Water brand.”
PerfectMedia Digital Retail System Reaches Shoppers At P-O-P
InStore Broadcasting Network, the largest retail media network in the United States, operates the PerfectMedia™ digital retail system, which leverages in-store audio and video narrowcasting systems to reach shoppers at the point of purchase.
Overhead audio systems reach every shopper in the store, while shelf-mounted video displays are installed in your aisle, allowing for the ultimate in targeted messaging: buyers of a brand. For more information, visit www.ibnads.com.
Healthnotes Is Now Aisle7 To Reflect Mainstreaming Of Health And Wellness
Healthnotes, a leader in wellness marketing programs for food and drug retailers, has become Aisle7™. This change reflects rapid growth in the Company's storewide solutions and expansion beyond its original vitamin and supplement focus to include products across every aisle of the store - driven by the mainstreaming of health and wellness, and the simultaneous growth of emerging forms of shopper marketing.
Dr. Skye Lininger, founder of Aisle7, noted that, “Aisle7 builds on the great history of Healthnotes, expanding programs to encompass the entire store and helping retailers connect with shoppers in new ways to capitalize on the powerful health and wellness trends. We’re excited to bring these changes to the marketplace and help retailers create truly compelling wellness-based marketing programs that grow sales and loyalty.”
For more information, visit www.aisle7.net.
Nutrisoda Conducts ‘Fit for Paradise’ Sweepstakes
Ardea Beverage Co., the makers of Nutrisoda nutrient-enhanced beverages, kicked off the Fit for Paradise Sweepstakes to launch its new 12 ounce glass bottle. Consumers will be able to enter to win a Hawaiian getaway or a pair of Chaco Flips wherever Nutrisoda bottles are sold.
P.O.S. promoting the Fit for Paradise Sweepstakes will be found in convenience and drug stores, and on-premise accounts; including, restaurants, cafés, and hotels. Participants can find mail-in entry forms on cooler door decals or counter cards. One grand prize winner will receive a trip for four to Hawaii, valued at $10,000.
Rock N’ Roll Mobiles Promote Slurpees
7-Eleven customers are on the go and the convenience retailer has street teams driving around select U.S. cities in rock 'n' roll Slurpee-mobiles, i.e., vehicles with giant video screens to play larger-than-life Guitar Hero games. "Rock 'n' roll Never Sleeps" is emblazoned on the side.
7-Eleven recently partnered with Activision to promote Guitar Hero: Aerosmith. 7-Eleven, Inc. gave away Guitar Hero videogames, Microsoft Xbox 360 consoles, plus 711,000 Microsoft Points to purchase merchandise from Xbox LIVE Marketplace.
7-Eleven is taking its new Slurpee Nation-mobile on the road at the Warped 2008 tour, serving samples of the new Monster Black Ice Slurpee drink, the first Monster Energy drink in frozen form, available in 7-Eleven stores.
Ethos Water Collaborates With H20 Africa
Ethos Water, a brand dedicated to helping children get clean water, is collaborating with H20 Africa, a foundation focused on clean water initiatives. H20 Africa’s co-founder, Matt Damon, will appear in a national Ethos promotion campaign.
The campaign coincides with the expanded distribution of Ethos(TM)water into more than 40,000 convenience, grocery, mass and drug stores across the U.S. Since Starbucks acquired Ethos Water in 2005, the product has become available in more than 7,000 company-operated stores in the U.S. and Canada.
“We’re thrilled to collaborate with H20 Africa, which shares our commitment to the same mission," said Ahad Afridi, VP of waters at Pepsi-Cola N.A.
Coppertone Continuous Spray Suncare End of Table Display.
This display was designed to fit back-to-back with Walgreens mid-aisle speed table to merchandise the product out-of-category, in high traffic locations. The unit was designed to create attention while conveying the rich history of the Coppertone brand and the innovation of the continuous spray packaging. The Coppertone Continuous Spray Suncare End of Table Dispay was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Johnson & Johnson Zyrtec Tower
Johnson & Johnson's wanted a display to serve as a permanent home for the entire Zyrtec line. They laid out a given mix of product for a multi-sided unit with dramatic graphic appeal and impact, yet with a small footprint. This display is designed to be compact and holds 90pc. assorted Zyrtec product. The unit is mobile with casters, with a dramatic Zyrtec logo providing graphic presentation on the sides of the unit. The panels featured lifestyle graphics from the television campaign. The sturdy construction supported large amounts of product. The unit was easy to put together and pre-pack and ship. Because many injection molded parts were used, most of the display snapped together for easy assembly. The Zyrtec Tower display was created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Claritin NASCAR Pallet
This modular 1/2 pallet display was designed for Wal-Mart stores and used also at Kmart stores. The unit effectively used professional driver and allergy sufferer Carl Edwards' imagery to help promote the Claritin brand sponsorship as well as a NASCAR "match and win" sweepstakes. The graphics used 4-color litho, corrugated and creative die cuts to capture consumer attention in Wal-Mart's action alleys and at Kmart stores. Claritin's signature blue color was used as the dominant color of the display to reinforce brand awareness. The base carries the current Wal-Mart branding message, 'Save money Live better' The Claritin NASCAR Pallet program was created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Kraft End-Aisle Corrugated Display
This Kraft. corrugated display is part of a program that included basewrap, header cards, wobblers, cling vinyl, coupon pads, recipe booklets, and posters. The corrugated unit is multifunctional as it has print on the outside to draw the consumers attention. In addition, there is a colourful large header showcasing the product and lifestyle graphics. The unit has space to hold many products in front and it also contains recipe booklets in specially made pockets in the front. As one of the larger parts of the overall multi pieces, this unit was extremely impactful and ensured great product placement on site. Significant product sales increases were achieved. This Kraft End-Aisle corrugated display was created by PROPRINT Services Inc., 5621 Finch Avenue East, Suite #5, Toronto, Ontario, Canada, M1B 2T9.
TV Guide/Kellogg's Cheez-It/Nascar Cross Merchandiser Floor Display
This display was produced for placement in Kroger Stores. This initiative was tied into a Nascar TV preview in February, 2008. The display features eye-catching structural and graphic design treatments. The display mimics the look of a race car to attract impulse consumer response. The unit merchandised TV Guide magazines along with boxes of Kellogg's Cheez-it Crackers, to suggest TV viewing with an iconic snack food, which along with a dynamic promotion, produced outstanding sales results. The TV Guide/Kellogg's Cheez-It Nascar Cross Merchandiser was created by Weber Display & Packaging, 3500 Richmond Street, Philadelphia, PA 19134.
Hershey's Joseph Schmidt 16ct. Counter Display
This display holds 4 units each of 3 SKU's needed to be displayed: 6 Pack Holiday Truffle Collection, 3 Pack Holiday Truffle Collection and the Bells, Stars & Trees Truffle Collection. The display needed a distinctive look that introduces these Joseph Schmidt seasonal products and conveys a feeling of high quality and seasonal appeal. The unit provides a small footprint that achieves maximum product availability and visibility at the crowded C-store counter. To make this unit stand out amidst the many displays at checkout, the height was emphasized. The graphics were 4/c litho printed with an extra gold metallic ink with a UV varnish. The shelves were designed to obscure as little of the truffles as possible. Additional stability had to be factored into the design with the extra height. This was achieved by echoing the rectangular shape of the packaging in the main body of the display and using the bottom tray as a foot that balances the entire unit. The Hershey’s Joseph Scmidt Counter Display was created by Menasha Packaging Company, 601 East Erie Avenue, Philadelphia, PA 19134.
SCJ Corrugated OFF Lamps Display
The marketing goal for this display was to increase sales of OFF Lamps, Lanterns and refills throughout the peak season, utilizing a visually dominant display vehicle. The tray was designed without a front lip to maximize product exposure and for ease of shopping. The corrugated structure features a full mounted litho for the highest level of graphic appeal. Additionally, a flame simulating "flickering" LED was positioned inside of an actual lantern for shopper education and engagement. The SCJ Corrugated OFF Lamps Display was created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404.
Proprint Services Inc. created this 7-UP large sign which was printed full color directly onto corrugate. It was trimmed to size and has easels attached to the back for support. These cooler signs were placed on premise on top of pallet displays and around stores to promote the brand. Due to the graphics and the size, it attracted the consumer to the beverage area and helped bring awareness and reinforced the message of the crisp, clean taste. Sales of the product where the signs were introduced increased and stock had to be replenished more often. For more information, contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
Trion Industries, Inc. offers its versatile Expandable Wire Tray™ in a bar merchandiser application displaying candy and gum. EWT adjusts from 5" to 8" wide to tailor lane width to the specific product merchandised. The expandable wire tray may be used for almost any product size and package style and is adaptable to virtually any display. Optional accessories include clear plastic or wire front product stop, automatic, self-facing spring feed and individual or shelf-length label holder systems. For more information contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702.
Flair Display created this "Hi Wines" 6 Case Rack, a multiple material display that features a wire frame. There is an angled shelf which shows off the bottles of wine and an interchangeable metal sign channel. The header shows a litho sheet laminated to a hardboard panel. Side panels feature humorous sayings to catch the consumer's attention ending with the phrase "The Wine Speaks Volumes". The Hi Wines Six Case Rack was created by Flair Display, 3920 Merritt Avenue Bronx, NY 10466.
Marv-o-lus Mfg. Co offers this versatile 24-Hook Spinner Rack for holding all different types of merchandise. The 6-hook tier has 9" of hanging space between hooks, at the widest point. The hooks are 5-3/4" long. The maximum weight capacity is 50 lbs. The unit has a bright zinc finish. The dimensions are 63"H x 18" For more information, contact Marv-o-lus Mfg. Co., 220 North Washtenaw Ave., Chicago, IL 60612.
This display was built out of wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene with plastic insert and fasteners. The objective was to create a bold visual statement highlighting a new protein and calcium enhanced water, and to encourage single serve trial of the product. The display is designed to highlight the Special K logo. This display was created by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154.
Midway Displays offers its new Bucket Display, which has a metal center pole and base. This display is ideal for displaying small items such as candy, hardware, pet toys, sporting goods and more. A variety of pole heights and bases is available. A silk screen logo may be put on the base. For more information, contact Midway Displays, 6554 S. Austin Avenue, Bedford Park, IL 60638.
Cornerstone Display Group rolled out a nationwide "Lane Blocker program throughout the Safeway chain. The Lane Blocker was constructed from powder-coated and color-matched wire and steel, casters, 5-color SBS printed graphics and laminated wood. The display was developed to cross promote Sony DVDs and Kraft single-portion salty snack foods. Spring-loaded pushers keep the DVDs neatly organized and the snack food trays allow consumers to locate the selected snack. For more information, contact Cornerstone Display Group, 13834 Del Sur Street, San Fernando, CA 91340.
This display along with an end cap display was custom designed for a major convenience store chain to merchandise electronic products. The versatile and flexible, modular H-frame fixture is constructed from wire, tubing and metal and features shelves that are adjustable vertically and can be set flat or in a gravity feed position. There are peg sections and DVD shelves that can be used on the basic fixture. A 4-sided header sign holder allows signs to be interchanged. For more information, contact Nashville Display, 306 Hartman Dr., Lebanon, TN 37087.
This endcap display features color coding to help guide shoppers through various battery types and uses. The display is designed to accommodate both peghook packages as well as Duracell's exclusive PackOne modules, a gravity feed system that permits easy restocking. The display uses steel bars as an accent piece which is also used in other 3' and 4' versions of the display. Four-color lifestyle graphics on the header help guide consumers through the buying process. For more information, contact New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747.
Back to Top
To See previous issues of Creative Grocery Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
