Sumseeds Caffeinated Sunflower Seeds Displayed
Dakota Vally Products’ Sumseeds, the leading caffeinated and energized sunflower seed snack, has introduced three new flavors - Dill Pickle, Honey BBQ and Salt and Pepper.
Sumseeds are infused with the energy components of caffeine, lysine, taurine and ginseng; the same ingredients found in energy sodas.
The new flavors of Sumseeds are available in a new 1.75oz personal size bag.
The new line is being promoted with this special standee display featuring baseball Hall of Famer, Tony Gwynn holding a bag of Sumseeds.
CBS Launches Survivor Sunflower Seeds
CBS Consumer Products is expanding the “Survivor” brand.
Full Charge Energy Foods, Inc., based in North Dakota, is launching “Survivor Supercharged Sunflower Seeds.” The energy-enhanced, vitamin infused snacks will feature “Survivor’s” iconic imagery on its packaging and displays. A one bag serving equals the energy boost of some energy drinks and contains 100% of the daily recommended amount of B and C vitamins.
Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products, said, “The ‘Survivor’ Series has become synonymous with mental and physical challenges, and the health and fitness categories are a perfect venue to expand the ‘Survivor’ experience.”
Mardi Gras Wines Celebrate Mardi Gras All Year-Long
Mardi Gras Wine will touch thousands who have a heartfelt feeling for the people of New Orleans.
“We have captured the spirit of Mardi Gras in every bottle of our California Chardonnay and Merlot wine,” said Diane Svehlak, President of Access Beverage, Irvine, CA, (www.accessbeverage.com.)
A portion of the proceeds from every bottle of Mardi Gras Wine goes towards rebuilding homes and businesses in the Gulf Coast through selected aid organizations.
Visuals promoting the new line feature, “Dancing at the Mardi Gras,” by Ulrike Martin. The Mardi Gras Wine labels illustrate the Mardi Gras High Priestess with the aid of her magic beads blowing the hurricanes away from the Gulf Coast.
Primo Amore Wines Launch
Casa Vinicola Zonin S.p.A., Italy’s largest privately held wine company, has launched Primo Amore, a new line of affordable, high-quality Italian wines in the U.S.
Francesco Zonin, V.P. Zonin S.p.A, said, “wine is all about love, and a famous quote from Shakespeare, (“a rose by any other name...”) further emphasizes that these are wines to fall in love with.”
Primo Amore wines are made near Verona, Italy, home of the real-life couple who inspired Shakespeare’s Romeo and Juliet.
In keeping with the romantic theme, two of the wines are named for that famous pair of “star-crossed” lovers; Primo Amore Romeo (red) and Primo Amore Juliet (white).
Easy to read labels, colorful packaging and affordable pricing make Primo Amore perfect for those who are just getting to know wine or who are discouraged by complicated or pretentious labels.
International Greetings “Kroger 4” Pallet Display
This display was used to provide the consumer a way to easily find fashionable and top of the line quality products all in one place to make the gift giving experience enjoyable and memorable.The marketing goal was to provide customers with a collection of seasonal products that was prominently displayed in a “boutique” style pallet. This allowed the display to be sent fully packed with minimal set-up time in stores.
This International Greetings USA “Kroger 4' Pallet” was created by U.S. Display Group, a Tullahoma, TN and Newark, NJ-based p.o.p. display firm.
Frieda’s Chinese New Year Banners Promotes Produce
For produce managers, the Chinese New Year is an opportunity to build sales as the 15-day celebration is filled with family feasts and banquets. Whether consumers honor the 15-day event with traditional cuisine or simply celebrate with a few Asian favorites, Frieda's specialty produce company has everything needed for the perfect in-store Chinese New Year celebration, including the appropriate products and eye-catching POS.
Along with having the right mix of Asian specialties to support any size display, Frieda's offers in-store signage to create excitement for Chinese New Year. A 16" x 36" banner that features the Chinese zodiac symbols and encourages consumers to celebrate the event is available to retailers who order a minimum of five cases of featured products per store.
“With our Chinese New Year effort, Frieda's offers produce managers the tools to take advantage of healthy eating trends, the high popularity of Asian foods, and the opportunity for impulse sales," said Karen Caplan, Frieda's President.
Hershey Supports Dale Earnhardt Promotion With In-store Displays
The Hershey Co. is offering racing fans a taste of history with the debut of four Collector Edition bars featuring iconic images of racing legend Dale Earnhardt.
The bars coincide with this year’s 50th Anniversary of the Daytona 500 and the 10th Anniversary of Earnhardt’s historic 1998 Daytona 500 victory.
The promotion gives fans the opportunity to make a donation to the Dale Earnhardt Foundation and also allows visitors to post their name, message and picture online for other fans to view. These individual pictures will become the pieces of a large fan photo mosaic designed to look like Earnhardt, which will be displayed throughout the year.
The final mosaic, along with a check representing the funds earned from the promotion, will be presented to The Dale Earnhardt Foundation on “Dale Earnhardt Day,” April 29, 2008, at Dale Earnhardt, Inc., in Mooresville, N.C.
The Hershey/Dale Earnhardt promotion will be supported in-store with special merchandising materials.
Smoky Market Foods Rolls Out Aggressive Kiosk Expansion Plan
Smoky Market Foods has spent 12 years developing proprietary Smoke-Baking technology to seal in the healthful flavor of a variety of menu items. The Company is now placing its prototype 150-sq. ft. self-contained kiosks into such venues as airports, hotels, office buildings, university campuses, and convenience stores across the nation.
“Kiosks highlight the flexibility of Smoky Market Foods’ products and distribution system,” said Eddie Feintech, Smoky Market’s CEO. “Our kiosks will be cost-efficient to operate because no cooking or handling of raw food products will be done on site.”
Bi-Lo End Cap Display
The Bi-Lo chain located throughout South Eastern United States, wanted an end cap display that allowed simple installation to various height fixtures within the chain.
The key issues were the design, engineering and production of a multi-fit attachment bracket that allowed for the installation. Utilizing a l" square tubing frame-work and metal "U" channels to accept changeable graphics, the units were installed in 250 Bi-Lo stores.
The units are 53" wide x 21" high x 13" deep. The engineering and manufacturing of the units were done by DNS Display Industries Inc., Concord, Ontario, while the on-site technical support, graphics and warehousing and installation of units were handled by Berman Visuals of Atlanta, Georgia.
The Bi-Lo End Cap Display was created by DNS Display Industries, Inc., a Concord, Ontario Canada-based point-of-purchase display firm.
Whole Foods Shelf Signage Conveys Freshness
Whole Foods is using this double sided chalkboard that can be clipped onto shelves to promote product specials.
The matte finish chalkboards are used with special chalk markers. The chalkboards, which can be viewed from both sides and cleaned and reused when needed, help convey Whole Foods personalized shopping experience.
These chalkboards were created for Whole Foods by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm.
Outwater Plastics
Pet Supermarket Opens Its Largest Store In Miramar, FL
Pet Supermarket, the nation’s largest independently owned pet specialty store, has opened its largest store in Miramar, FL. This new store is over 11,000 sq. ft., with tall 24' high ceilings.
The entire store has custom flooring that looks like wood, grass, water or rocks, depending on the department the customer is in. The reptile department has a huge mural on the wall giving the impression of being in a desert. The fish department has mermaids that appear to be floating above the fish in a sea of water. The dog food department has an area dedicated to natural foods with old-fashioned barrels holding product. And the store is surrounded by giant light boxes that bring the store alive with images of people and their pets.
Diane Holtz, Pet Supermarket’s President and COO, said, “We’ve been able to transform some ideas we've had over the years into reality, to make a completely unique shopping experience for our customers.”
Good Value Is Top Influencer Of Grocery Store Choice, Nielsen Reports
Good value is the most important factor in determining where global consumers spend their grocery dollars, according to a study by The Nielsen Co. Sixty percent of U.S. consumers rank “good value for money” as the most important consideration when choosing a grocery store.
Nielsen’s research shows that after “good value,” 28% of U.S. consumers choose grocery stores based on the selection of high quality brands while 23% choose the grocery store that is closest. Fourteen percent choose the most convenient store and 9% choose a store based on its use of recyclable bags and packaging.
For consumers citing “good value” as their most important consideration, Nielsen finds that price, promotions and perceptions are most influential in helping consumers define value. Eighty percent of U.S. shoppers consider it important for supermarkets to feature frequent promotions and price discounts, while 72% believe a store’s reputation for delivering low prices is important. Ranking third are prices published in store leaflets and everyday low prices.
“The importance of good value resonates more with lower income households.” said Todd Hale, Nielsen’s V.P., Consumer Insights. “More affluent households regard quality of fresh produce, meat and seafood and selection above good value.”
Budweiser & Clamato Chelada Beers Launch
Budweiser & Clamato Chelada and Bud Light & Clamato Chelada have launched nationwide. Latinos have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining Budweiser with Clamato Tomato Cocktail, made by Cadbury Schweppes.
“This recipe combines cultures and flavors,” said Ana Vitrano, Product Manager, Anheuser-Busch.
Newman’s Own Wines Are Unveiled
Newman’s Own has unveiled Newman’s Own California Chardonnay and California Cabernet Sauvignon. The Newman's Own Foundation will donate all profits and royalties after taxes to educational and charitable purposes.
To realize his winemaking vision, Newman worked with the Rebel Wine Co., a collaboration of Three Thieves and Trinchero Family Estates.
New SNICKERS Charged Provides Energy
Snickers has introduced SNICKERS Charged, the first candy bar from the brand that provides a boost of energy with added caffeine (60 mg), taurine and B-vitamins. This new product satisfies two need states craved by consumers who seek hunger satisfaction and a boost of energy.
“SNICKERS Charged offers consumers a bar of substance and a delicious and satisfying way to tackle the afternoon hours when one needs to ‘re-power,’ said Michele Kessler, V.P. Marketin,g, Mars Snackfood US.
SoBe Life Water Debuts Five Low Cal Flavors
SoBe Life Water is blitzing the national retail marketplace with its new five flavor line. Each of the five low calorie flavors, Blackberry Grape, Pomegranate Cherry, Orange Tangerine, Strawberry Kiwi, and Passionfruit Citrus, are infused with a unique mix of antioxidant vitamins C & E, essential B vitamins, and healthy herbal ingredients.
SoBe Life Water will be supported by a major marketing initiative.
Kellogg’s Animal Planet Wild Animal Crunch Debuts
Kellogg’s new Animal Planet Wild Animal Crunch is a nutritious cereal that ties in with the Animal Planet brand.
In four different collector’s packages with real animal photographs, Wild Animal Crunch provides interesting facts and games about wildlife and the environment.
MTL Technologies offers the GLC™ refrigerated display, which is an attention grabber with its graphics and bright lights as well as its interactive sound and scent capabilities. The light-weight display ships fully assembled and ready to be plugged in. For more information, contact, MTL Techologies, 7880 Boul. Industriel Chamly Quebec Canada J3L 4X3 (Tel) 450-658-9959,(Web) www.mtltechnologies.com.
Hanson Industries offers custom pole hugger signs which attract attention in and near retail stores. The signs are printed on durable 3/16" (4 MM) White Coroplast. They can be custom cut to any shape or size. The signs come with pre-cut holes and cable ties for easy installation. The signs are economical and cost effective, even for low quantity runs. For more information contact Hanson Industries, 4401 Quebec Ave. North, New Hope, MN 55428; (Tel.) 763-533-0385; (Fax) 763-533-0496, 800-856-0813; (Web Site) www.signline.com.
Midway Displays offers the Clipper Snap-Rack. This 72 clip display knocks down to save on freight cost. It snaps open for easy assembly. It’s also available in 60 and 108 clip floor displays. An assortment of bases in different sizes and shapes may be used with the display. A custom company logo can be silk screened on the base. The display is fully recyclable. For more information, contact Midway Displays, Inc., 6554 South Austin Ave., Bedford Park, IL 60638; (Tel.) 708-563-2323; (Web Site) www.midwaydisplays.com.
Clip Strip Corp. offers a wide variety of sign holders to display signs, cards, or shelf talkers at retail. Various styles offered are for shelf/counter top, shelf edge, flat surfaces and wire fixtures. Signs display in the flag position. The sign holder shown snaps into various types of price channel strips. It holds signs stock to .080. For more information, contact Clip Strip Corp., 343 South River St., Hackensack, NJ 07601; (Tel.) 1-800-4-Clipstrip; (Fax) 201-342-1438; (Web Site) www.clipstrip.com.
T.M. Shea Products, offers the POG overhead sign system to improve the visual appeal of retail displays. The POG system helps shoppers locate products faster. A combination of POG overhead signs and category arc arms creates a “store-within-a-store,” upscale appeal that can include lifestyle imagery and brand graphics. The System is low cost and easy to install. For more information, contact T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083; (Tel.) 248-589-3272, 800-992-5233; (Web) www.tmshea.com.
Merchandising Inventives offers clear suction cups for attaching banners and p.o.p. signs to windows. The suction cups are 1 3/4" in diameter and come with either a clear, white or black clip which attaches to either Aluminum or Snap Lock Banners. These suction cup clips allow for easy mounting to any window or glass surfaces. For more information, contact Merchandising Inventives, 1177 Corporate Grove Drive, Buffalo Grove, IL 60089 Tel. 800-367-5653 Fax: 847-499-3005; (Web Site) www.merchinv.com.
Trion Industries offers Spring-fed Pusher Hooks which help to continuously project a well stocked, organized “wall” of products. The Spring-fed Hooks improve visibility at all levels. With self-forwarding, auto-facing hooks, there is no need for labor-intensive manual facing. Multiple spring tensions allow custom tuning of push strength for any product. The hooks are available with popular Flip Scan® label holders and Quick Back® straight entry backplates for pegboard or slatwall. For more information, contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702; (Tel.) 1-800-444-4665 (Web) www.triononline.com.
The Drake Co. has introduced Lite-Pak™, a sustainable solution for products merchandized through the club store channel. Lite-Pak’s Club Pack system uses a pre-set template format to create the right primary packaging size and pallet configuration to meet club store’s strict requirements. Plus, Lite-Pak is produced with rigid, durable materials, so any pallet configuration can support the required minimal weight required by club store retailers. Lite-Pak’s simple packaging process provides a packaging solution in a fraction of the time it would take using custom packaging methods. For more information, contact The Drake Co., 1401 Greengrass Dr., Houston, Texas 77008; (Tel.) 800-299-5644; (Web Site) www.thedrakecompany.com.
MediaCart To Deliver Digital Grocery Shopping Ad Experience
MediaCart Holdings, Microsoft and Wakefern Food Corp announced that Wakefern plans to pilot MediaCart’s next-generation computerized shopping carts for potential rollout to all ShopRite stores. Microsoft’s Atlas Division will provide video ad serving on the MediaCart grocery cart screen.
By using Microsoft technologies, the MediaCart solution will enable anonymous ad targeting through data obtained through ShopRite’s customer loyalty card program. A shopper scans their card at the MediaCart, and receives promotional offers based on past purchases and/or saved shopping lists that could be uploaded from a home PC.
Shoppers will also be able to save time and money with MediaCart shopping carts by performing comparative price checks, locating products in the store, viewing store specials in aisle as they shop, shopping using an electronic shopping list presented in aisle order, totaling the cost of the items in their baskets before checkout, and expediting the checkout.
MediaCart To Deliver Digital Grocery Shopping Ad Experience
MediaCart Holdings, Microsoft and Wakefern Food Corp announced that Wakefern plans to pilot MediaCart’s next-generation computerized shopping carts for potential rollout to all ShopRite stores. Microsoft’s Atlas Division will provide video ad serving on the MediaCart grocery cart screen.
By using Microsoft technologies, the MediaCart solution will enable anonymous ad targeting through data obtained through ShopRite’s customer loyalty card program. A shopper scans their card at the MediaCart, and receives promotional offers based on past purchases and/or saved shopping lists that could be uploaded from a home PC.
Shoppers will also be able to save time and money with MediaCart shopping carts by performing comparative price checks, locating products in the store, viewing store specials in aisle as they shop, shopping using an electronic shopping list presented in aisle order, totaling the cost of the items in their baskets before checkout, and expediting the checkout.
Pepperidge Farm Teams With NBA To Promote Youth Fitness
The Pepperidge Farm Goldfish® brand is serving as a partner of the Jr. NBA/Jr. WNBA and the NBA FIT Program.
Pepperidge Farm launched the partnership during NBA All-Star 2008. At the Goldfish NBA FIT Zone area, Pepperidge Farm hosted basketball clinics throughout the All Star weekend.
“We are pleased to announce our partnership with the NBA,” said Steve White, Pepperidge Farm’s V.P., Youth Snacks.
Clearr Corp. will be showing The TriAd H extreme-horizontal 3-message display, which comes in three standard sizes ranging from l4 3/8" x 72" to 24" x l20". Custom sizes are also available. With its ‘wave’ transition and the ability to showcase three messages in the space of one, TriAd H is an attention grabber. To learn more about this display, contact Andy Steinfeldt at Global Shop, Booth 5812 , or call 763-398-5400.
Menasha Packaging will be showing this Revlon Sugar-Sugar/Golden Affair Power Wing display. The display was designed to showcase existing Revlon blush and lipstick products in a different, elegant, high-quality display targeted at style-conscious prom-going teenagers, at Wal-Mart locations with specific demographics. The dual powerwing display promoted Revlon’s brand image of quality and elegance, reinforced by the slick look of the products. To learn more about this display, contact Richard Burke at Global Shop, Booth 1211; or call 800-232-0473.
Trion Industries, Inc. will be showing its line of bar merchandisers, featuring the new WonderBar+Plus which installs in one-tenth the time with half the staff, yet offers 3 times the product display options. The line also includes square-bar, saddle-mount WonderBar® and plug-in-hook WonderBar+Plus, rectangular-bar plug-in-hook MultiBar ™ and normal clip-on-hook flat-bar merchanders. For more information, contact James Castellino at GlobalShop Booth 6263, or call 800-444-4665.
Marketing Impact Limited will be showing this Stride Gum Clipstrip display at Global Shop which effectively merchandises a large volume of gum. The display is flexible and durable to withstand high traffic areas and supports the Stride brand strategy with its bold and colorful graphics. To learn more about this display, contact Michael Vogler at Booth 5224; or call l-800-4l0-0264.
Proprint Services Inc., will be showing this large floor display accurately depicting a hockey scene played over and over everyday in Canada. The three dimensional piece is printed full color, mounted to board and diecut and glued to the shape of a hocky bench filled with players. This eye-catching piece will score big with consumers when matched up with all the other materials produced for this promotion for Kraft Canada, including basewrap, header cards, and smaller displays. To learn more about this promotion contact Marc Salsky at Global Shop, Booth 1905; or call 888-776-7768, x246.
Pinquist Tool & Die will be showing this upscale, 6 ft. - 9 ft. powder coated metal stand to display a 4 foot silk banner. It was designed to showcase l2 - 56 cascading cases of wine, cut flowers and a banner for Barnard Griffin Wines which communicates the “Tulip Label” branding. The unit conveys an elegant look and feel of fashion while adding interest and appeal to the wine aisle. To learn more about this display, contact Candace Oshinsky at Global Shop, Booth 373l; or call 800-752-04l4.
TM Shea Products will be showing its newest DVD/CD/Video Games Display. The unit offers an optional theft resistant pocket that deters multiple simultaneous game extractions from the display while still being easy to shop and load. To learn more about this display contact Tom Shea at Global Shop, Booth 6818, or call 800-992-5233.
Sheba Dome Cat Food Upscale Powerwing. This display is designed to reflect the premium image of the Sheba Dome Cat Food brand throughout Petco Stores. The display features injection-molded ABS, a vacuum formed header and bold graphics. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.
Dentyne Ice & Trident Gravity Feed PW. This display creates a large "billboard" visual. The unit features high-count packages prominently in Wal-Mart and also offers simplified shipping, pack-out and in-store assembly. The large graphic area showcases the new products to maximize new product placement. Created by Menasha Packaging, 601 E. Erie Avenue, Philadelphia, PA 19134.
Gillette Embrace Two Sided Rolling Cart. This display conveys effectively Gillette's Venus Embrace women's razor brand during the critical launch period. This unit can be relocated to various areas of the store and is accessible by consumers from two sides. The use of injection molded high impact styrene, six-color printed litho panels and powder coated metal peg hooks help the display to securely and efficiently organize the heavy product in a semi-permanent unit. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Clif Bar, Inc. "Sustainable" Merchandisers. The objective was to create new displays for various branded nutrition bars, with an exciting look that is durable. The unit was produced using environmentally-friendly materials and production processes that met with Clif Bar's strict environmental standards. Created by Cornerstone Display Group, l3834 Del Sur Street, San Fernando, CA 91340.
Lumene Secret of Arctic Nature Brand Event. The objective of this display was to build awareness for the Lumene families of product for their unique special makeup and skin care needs. The display includes three PDQs that feature a mix of products from three products. Each PDQ tray houses products color-keyed to the packaging with attractive angled side panels and internal raised product inserts. An internal graphic panel, header card and ample front and side panels allow for substantial logo treatment. Created by Menasha Packaging, 601 E. Erie Ave., Philadelphia, PA 19134.
Big Idea Pirates Merchant Ship. The objective was to create awareness of the VeggieTales movie and drive the customers to the theaters opening weekend. Big Idea wanted to increase brand recognition of licensed merchandise by creating an attractive display to achieve prime placement in the store. The display resulted in 7500+ joining the fan club and 60k entering the sweepstakes after visiting the website promoting the display. Created by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37128.
Coppertone Continuous Spray Suncare End of Table Display. This display was designed to fit back-to-back with Walgreens mid-aisle speed table to merchandise the product out-of-category, in high traffic locations. The unit was designed to create attention while conveying the rich history of the Coppertone brand and the innovation of the continuous spray packaging. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747
Kraft Festive Mini-Mag cube tower with mini-magazine brochure holder was designed to promote Kraft products and offer simple food recipe solutions. It created brand awareness for the festive season in grocery channels and attracted the consumer with its visual impact of food images plus the mini-magazine. Created by Proprint Services, 5621 Finch Ave. East, Unit 5, Toronto, Ontario M1B 2T9.
Listerine Whitening Mixed Pallet for Wal-Mart. This display ships pre-packed for easy set up and was designed to promote a Buy One, Get One Free offer for Listerine Whitening Quick Dissolving Strips and Whitening Mouthwash. The pallet was designed to feature the Listerine Whitening Quick Dissolving Strips on two sides and the BOGO strips/mouthwash offer on the opposing two sides. Created by Henschel Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
This shelf signage system consists of a Wobbler with a unique twist to it. The twist makes it viewable from either side by the consumer as they walk down the aisle. The Wobbler is in full color, litho printed then die cut to shape. It has a bounce to it that draws the consumer's eye to the shelf. These wobblers are custom made to any shape and are an inexpensive method to get the message out on the shelf. For more information, contact Proprint Services, Inc., 5621 Finch Avenue East, Suite 5, Toronto, Ont. MlB 2T9; www.proprintservices.com.
Marketing Communications offers its printed Shelf Channel Talkers designed to fit inside the price channel. These talkers are made of a durable, tear and waterproof synthetic paper. Custom versions are available. Two stock versions are available ready for immediate shipment. They are printed white text on a red background and black text on a yellow background. Both versions are 4.25W x l.25H and are packed l00 pieces per shrink-wrapped bundle. Call for free samples 800-942-9225 or contact, Marketing Communications, 950 Vitality Drive, Comstock Park, MI 4932l; www.gomci.com
HS Spring offers SLIDELINE Pusher Systems, which maintain retail shelves that are organized, and attractive. Products are neatly aligned in appealing display trays, and spring tension holds each row in place. When a customer chooses an item, the next item automatically is pushed to the front. The System may be us for all types of products from makeup, to CDs and DVDs, to impulse items by the cash register. The systems will fit an unlimited variety of shelving and fixture configurations. For more information, contact HS Spring, 3805 Business Park Drive, Louisville, KY 40214; www.hsspring.com.
This shelf display system features an Adjustable Merchandising Tray (AMT), for dairy, frozen and center store shelf promotion. It organizes the chaos of small, difficult to present products to provide increased sales. The shelf system is designed for yogurts, ice cream, instant soup cups, tubs, bottles, etc. The AMT adjusts in width to fit the product desired. It is equipped with built in manual feed and the trays lift out as a unit for easy restocking. An optional forward facing label holder and perpendicular flag holder boost promotional opportunities. For more information, contact Trion Industries, Inc., 297 Laird Street Wilkes-Barre, PA 18702; www.triononline.com.
T.M. Shea Products has introduced POPOUTS and POPUPS, for point-of-purchase advertising that stands out at the shelf. These colorful signage products, which literally popout from store shelving make it easier for customers to find what they are looking for, which leads to increased sales. This sign system is economical and easy to install. For more information, contact T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083; www.tmshea.com.
FLEXcon Company, Inc. offers its Shelf-ART® for the shelf rail which includes bold promotional graphics. With FLEXcon's patent-pending system, the shelf surface itself can be employed to grab the attention of the consumer. The Shelf-ART® system also protects the brand from a competitor's use of the shelf space. It is designed to adhere to standard shelf surfaces and a combination of base film and overlaminate provides a system resistant to product contents and is durable for the retail environment. It will last the life of the promotion and remove cleanly. For more information, contact FLEXcon Company, Inc., 1 FLEXcon Industrial Park, Spencer, MA 01562-2642; www.flexcon.com.
Marketing Impact Inc offers the Gift Card Wobbler, a versatile signholder which hangs directly from the Wobbler's hook for an interesting free-floating effect. It is ideal for gift card or cross merchandising. The unique base can mount to shelf surfaces as well as other areas. It is molded in polycarbonate and is extremely durable and economical. For more information contact Marketing Impact Inc., 50 Planchet Road, Concord, Ontario L4K 2C7; www.displaypeople.com.
Staples Pods Showcase Multiple Brands
The primary objective of this Sanford "Staples Pods" was to build a display that showcased multiple product brands. The eye-catching display stayed within the allotted footprint. Multiple product categories fall under the Sanford Brands umbrella, so each side of the pod focused on a particular brand (Sharpie, Expo, Papermate and Sharpie Accent) with coordinating colors. This program featured l,400 displays and was created by U.S. Display Group, Tullahoma, TN.
Weleda Skin Care Products Display
This display was used to introduce Weleda, a leading European brand of organic skin care products, to U.S. Consumers. The objective was to instantly build consumer awareness of the four types of "Sea Buckthorn" lotions with an eye-catching, brightly colored display that "pops" in the retail environment. The display arrives ready-to-sell and can be easily used as a wing rack or a floor stand. It is constructed of E flute with offset printing for the wing, with a riser made of B flute and offset print for the base. The Weleda Skin Care Products Display was created by Menasha Packaging, 60l E. Erie Ave., Philadelphia, PA l9l34.
Toasted Head Wines Picnic Table Display
Toasted Head Wines wanted to convey the fun, outdoor recreational aspect of the brand. Sterling Promotional Corp. designed and developed this unique and patent-pending convertible picnic table/garden bench to unite the outdoor environment of The Bear with the toasted barrel flavor of the wine. The table/bench was used in grocery stores as a display enhancer and dealer loader. This table often was placed in the front of the stores to promote entertaining and picnicking. This display was created for Toasted Head Wines by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
Red Man Smokeless Tobacco Launch
Swedish Match extended its Red Man brand and launched the new product with this Red Man Mirror Display. The image of the can, which features a raised relief imprint, was very important in the marketing strategy, so that this mirror which strongly replicates the image, was one of the items chosen as P.O.P for the launch. The promotion campaign featured l0,000 displays which were distributed to smoke shops, convenience stores and retail stores. A CNC cut screen printed mirror was used to replicate the can lid. The Red Man Smokeless Tobacco Mirror was created by Heritage Sign and Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240.
Old-Wisconsin Full View Merchandiser
This eye-catching display was designed for multiple products to entice customers. The unit presents a neat, clean country store appeal and makes selection easy. The display provides custom baskets, universal hook bars with ball and flip grid hooks. The baskets are designed for efficiency enabling the ability to add side racks. The Old Wisconsin Sausage Co. Merchandiser was created by Midway Displays Inc., 6554 South Austin Avenue, Bedford Park, IL 60638.
Cash Register Display For Wal-Mart
This innovative display is about 2 feet tall by 5 inches square, and wraps around the pole that shields the wires powering each cash register. The display creates a unified home for a collection of financial service products, such as credit cards and product care plans. It also creates a tidy, uniform look at check out lanes. With an average of 22 pole fixtures per store, a significant number of units that had to be manufactured, shipped and installed. The MCI team recommended a lightweight and durable, high-impact polystyrene structure with a removable back panel for easy installation. The Wal-Mart Cash Register Display was created by Marketing Communications Inc., 950 Visibility Dr. NW, Suite A, Comstock Park, MI 49321.
"All-Natural" Fertilizer Display
This display introduces a new "all-natural" fertilizer which is environmentally friendly and is actually l00% worm poop, marketed in used soda bottles, thereby reducing waste in the environment through the sale of the product. The display’s green graphics illustrate the product benefits and reinforce the environmentally friendly nature of the product. Alpak Display Group was selected for this project in part because of its commitment to pursuing environmentally friendly P.O.P. Alpak was one of the first display companies in the country to convert its oil-based press into a water-based press and one of the first to set up an in-house ink-treatment waste system. Alpak makes its own paper utilizing state-of-the-art corrugating processes eliminating waste and residue. This All Natural Fertilizer display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
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