George Killian’s Launches St. Patrick's Day Promotion
To celebrate its Irish roots for St. Patrick’s Day, George Killian's Irish Red brand is giving consumers a chance to win a home in Enniscorthy, Ireland, the birthplace of George Killian’s Irish Red. Killian’s bottles in specially marked packages have featured an entry code under each cap. Consumers can use the code to register at the George Killian’s web site for the chance to win the Grand Prize: a home in Enniscorthy, Ireland. In addition, participating retail locations will distribute promotional cards featuring an entry code.
PepsiCo Unveils Energy-Efficient, HFC-Free Cooler
PepsiCo placed the first hydrofluorocarbon-free (HFC-Free) coolers in the United States at Sun Life Stadium in Miami during the Super Bowl, as part of a pilot project to reduce the carbon footprint of its refrigeration equipment. The new coolers use less energy than a 100-watt light bulb.
“PepsiCo is strongly committed to reducing its carbon footprint by reducing greenhouse gas (GHG) emissions in its coolers,” said Robert Lewis, VP packaging & equipment for PepsiCo. “Energy consumption accounts for at least 95 percent of GHG emissions in coolers, and introducing these energy-efficient, HFC-free coolers is the next step in PepsiCo’s strategic sustainability initiative to reduce harmful emissions from its refrigeration equipment.”
Walkers Features St. Andrews Golfing Carton Display
Walkers Shortbread has successfully combined two Scottish favorites -- Walkers Shortbread cookies and golf - with its new St. Andrews Golfing Carton display. Each of the 8.8 oz colorful cartons contains Walkers Fingers, Rounds and Triangles, while the carton itself features an iconic painting of The Old Course at St. Andrews, which is revered by golfers internationally.
Considering that golf is one of the five most popular sports in the U.S. and players spend over $76-billion on the game, retailers will want to stock up for Father's Day promotions in June and again when St. Andrews will be in the news as the site of the famous British Open (July 15-18). Sixty of the cartons are packed into this new St. Andrews Shipper Display. The tartan- covered display is an attention-getter with its colorful and distinctive graphics.
M&M’s Features Special Valentine’s Day Displays
M&M’s featured this display for the M&M’s candy for Valentine's Day 20l0. The base looks like a tree with carvings on it. The display header holds the M&M version of Cupid. A female M&M is perched on a swing which is moved forward and backward by a motor to attract attention.
The four shelf display was designed to hold a large volume of product in a minimum of floor space. The displays were produced for Puerto Rico and were placed in Wal Mart, K-Mart and grocery stores. The M&M’s Valentine’s Day Display was produced by Meridian Display, (www.meridiandisplay.com) a St Paul, MN-based point-of-purchase display firm.
PREIT Opens Largest Whole Foods Market & Café In PA
Pennsylvania Real Estate Investment Trust has opened a Whole Foods Market and Café at Plymouth Meeting Mall, in Plymouth Meeting, Pennsylvania. The 65,000-sq. ft. grocery store, the largest of its kind in the Philadelphia market, joins Macy's and Boscov's as an innovative anchor at the property and is connected to the mall by the open-air Plaza Shops. Plymouth Meeting Mall’s prototype Whole Foods also features a rooftop café and 28-seat in-store pub.
Joseph Coradino, President of PREIT Services, LLC, said, “Whole Foods at Plymouth Meeting Mall is a game changer that will dramatically increase traffic. As a result, Plymouth Meeting Mall will become a regional destination for shopping, entertainment, and dining.”
Winn Dixie Opens First GreenChill Certified Store
Winn-Dixie Stores has completed its brand-new store in Covington, Louisiana, which is also the first grocery store in Louisiana to receive the Environmental Protection Agency’s (EPA) GreenChill certification. The 55,000-sq. ft. supermarket features a 24-foot tall open entranceway highlighted by an outdoor farmer’s market featuring produce from local growers.
The store showcases Winn-Dixie's latest design concepts. At the entrance, a modern glass-front exterior overarches a covered walkway. Customers will experience: a large produce department featuring an outdoor farmer’s market; large, wine department; custom sandwich and sub shop; wood-burning rotisserie; wing bar; barbecue station; panini grill; salad bar; yogurt bar; peanut butter machine; lobster tank and freshly-prepared sushi; large meat department with carving station; full pharmacy, featuring a wellness center; and ready-to-cook meal center.
PEEPS & COMPANY™ Opens Near The Nation’s Capital
Just Born, Inc., maker of PEEPS®, MIKE AND IKE®, HOT TAMALES® and PEANUT CHEWS®, has opened its first retail store, PEEPS & COMPANY™, a fun, playful, experience for people of all ages. Shoppers will browse distinct areas customized to an iconic brand. Highlights include a MIKE AND IKE® “Equalizer of Flavors Wall,” the HOT TAMALES® - “How Hot Are You” test and a giant, lit PEEPS® Chick.
PEEPS & COMPANY™ offers great tasting candy and an array of high-quality branded items such as apparel, gear, crystal, treats and toys. In addition to great shopping, the store's constantly changing original sound and video tantalizes customers' senses.
David Shaffer and Ross Born, Co-CEOs of Just Born, said, “For years, we have seen tremendous growth and excitement for our brands, and received many requests for a store in just the right location. PEEPS & COMPANY™ is proud to join the community near our nation’s capital.”
The new PEEPS Store is located at National Harbor, a 300 acre mixed-use development on the banks of the Potomac.
Convenience Drives Daily Food Choices For Most American Adults
Nearly one in three adults are “Convenience Consumers,” but their needs are varied, according to a recent study by The NPD Group. Convenience Consumers tend to fall into one or more of the following groups: younger adults, males, singles who have never been married, single-member households, working parents, parents with a young child, or lower-income households. Convenience Consumers feel their lives are hectic and that a dinner taking more than 30 minutes to make is inconvenient. While they believe convenient foods are more expensive, less healthy, and don't taste as good, they also say “convenience is worth paying for.”
The NPD report also found that while Convenience Consumers differ from other consumers in many ways, they are similar in some regards: two-thirds of them, on par with other consumers, say they enjoy cooking; and, like other adults, the majority of Convenience Consumers plan meals ahead of time. “Convenience has been a buzz word in the food and beverage industry, but it’s not a one-size-fits-all concept,” said Ann Hanson, Director of NPD’s food & beverage unit.
LYSOL Introduces No-Touch Hand Soap System
Despite elevated concerns about illness-causing germs, most families don't suspect that their household soap pumps might actually be transferring bacteria to their hands. LYSOL, has introduced the No-Touch Hand Soap System - a revolutionary way to help keep hands healthy. For use in the kitchen or bathroom, it helps stop the spread of germs by automatically sensing hands and dispensing antibacterial soap that kills 99.9% of bacteria.
Method Revolutionizes Laundry Detergent
Method has introduced Method Laundry Detergent with Smartclean Technology. Packaged in a sleek, pump bottle, Method requires 1/4th the dose of other national brands. With a precision-dosing pump top replacing the traditional laundry jug cap, Method’s new design allows for accurate dispensing of detergent.
Gillette Introduces Fusion ProGlide
Procter & Gamble has introduced the Gillette Fusion ProGlide shaving system. Building on the breakthrough technology in Gillette Fusion, Gillette Fusion ProGlide incorporates a series of unique technologies that address critical areas for a better shave and deliver incredible comfort and performance.
Chip Bergh, Group President, Global Male Grooming, Procter & Gamble, said, “By taking the world’s number one selling razor and making it better we are defining a new standard for the more than 600 million men around the world who trust their faces to Gillette.”
Vanguard Visual Grafix manufactures fabric banners, tablecloths, flags and textile collateral. It uses an offset or digital dye sublimation or screen printing to reproduce images on cloth. For more information, contact Vanguard Visual Grafix, 1335 Garrott Ave., Monks Corner, SC 29461; (Tel) 800-806-5333; (Web site) www.vanguardvisualgrafix.com
Midway Displays new Folding Snack Rack holds both stand alone and peg hook packaging on the same merchandiser. The shelves height and angle can be adjusted to fit specific product needs. The display knocks down flat for shipping and storage. For more information, contact Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Web site) www.midwaydisplays.com
Labatt Featuring Digital Display System
Labatt Breweries of Canada is featuring digital in-store displays created by Digital Display and Communications, (www.ddc-ca.com), Waterloo, Ontario, Canada. The program features an attractive merchandising unit based around a 32-inch LCD monitor and built-in media player. Blake Jarrett & Co. engineered and manufactured a highly functional and cost-effective structure to deliver the technology.
“It was critical that the electronics be pre-installed in a fashion that was rugged enough for shipping and surviving in retail, while at the same time being ‘plug-and- play’ when it arrived,” said DDC’s VP Business Development, Steve Harris.
The unit can be wheeled into a store, requiring only a power outlet to start showing videos and connecting to the management network. DDC provides ongoing content creation and network management services, controlling the deployed PODs remotely using a wireless data network.
Tide Pop-Up Studio Spotlights Tide iPhone App
At the heart of P&G’s new Tide campaign is a pop-up Tide Studio, where visitors can stop by the free, T-Shirt Creation Station and design an original screen-printed Tide T-shirt. Along with developing the experiential program for P&G, Gigunda Group, an experiential marketing agency based in Manchester, New Hampshire, created an elevated 450 ft. long Everyday Runway as a way for visitors to strut their t-shirt handiwork. With a live DJ spinning beats and celebrity stylist standing by to offer free style consultations, visitors can experience the thrill of the catwalk.
EA & Dr Pepper Unveil Marketing Partnership
Electronic Arts and Dr Pepper have launched a marketing program delivering custom interactive entertainment to Dr Pepper fans. Consumers who buy 20-ounce bottles of Dr Pepper can also download new, exclusive content in EA games like virtual clothes for their Sims or body parts for their Spore™ creatures. Gaming fans will receive access to these add-ons with codes on more than 500 million Dr Pepper bottles. Tony Jacobs, VP Marketing, Dr Pepper, said, “The promotion gives fans a gaming experience they can only access through Dr Pepper.”
Coca-Cola Zero Partners With ‘Avatar’
Coca-Cola’s Coca-Cola Zero brand recently partnered with Twentieth Century Fox on a major global promotional campaign tied in with James Cameron's epic film AVATAR. In an effort to provide consumers with the most compelling information about the movie, the digital team at Coca-Cola Zero collaborated directly with the studio to create www.AVTR.com for AVATAR fans. Visitors to AVTR.com will be able to access exclusive AVATAR imagery, wallpapers, games and applications as well as regularly updated, real-time AVATAR news. A TV commercial and cinema spot was also created, promoting the brand’s partnership with AVATAR.
Special AR enabled Coke Zero packaging featuring the AVTR mark will provide consumers with an immersive AVATAR related experience. Through the use of AR technology Coke Zero consumers will be able to maneuver a Samson helicopter, a vehicle featured in the movie.
St. Pauli Girl Names Katarina Van Derham 2010 St. Pauli Girl
Katarina Van Derham has been named the 2010 St. Pauli Girl spokesmodel, marking the first time that the same woman has served as the German barmaid icon for two consecutive years. St. Pauli Girl unveiled two new posters with an updated look, and fans can choose the official 2010 poster in an online vote.
Selecting a spokesmodel to represent the beer is a decades-long tradition for St. Pauli Girl, the No. 2 German lager in the U.S. The St. Pauli Girl collectible poster was first introduced in 1982 and more than 2.5 million posters have been printed or downloaded. “Katarina is a great representative of the beer and it was an obvious choice to bring her back,” said John Nichols, Brand Manager, Crown Imports.
Ciao Bella Gelato Conducts Samplng Tour
CIAO BELLA®, recently conducted a sampling tour to hand out one million free samples of its flavorful frozen desserts to consumers across the country. Ciao Bella traveled to retailers in branded “Gelato Mobiles” to share its new 3.5 ounce single serve cups with consumers. Available at Safeway, Costco, Harris Teeter and other supermarket chains across the country, the single serve cups come in some of Ciao Bella’s most popular flavors, including Blood Orange sorbet, Mango sorbet, Lemon sorbet, Tahitian Vanilla gelato, and Chocolate Hazelnut gelato. The tour gave consumers a first look at Ciao Bella’s latest product line, which boasts individual servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid. “We’re thrilled to share our single serve cups with consumers, allowing them to discover a new way to savor Ciao Bella,” said Deborah Holt, VP Marketing at Ciao Bella.
The Hispanic got milk? Tour Promotes Benefits Of Drinking Milk
The Hispanic got milk? Milk Mustache Mobile has launched on a 75 city tour which includes the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The tour hosts free events to encourage local residents to not only live well, but to drink well with nature's wellness drink: milk.
At the events, Hispanic mothers are given the opportunity to enter the Milk Looks Good on You sweepstakes and win an original dress by Carolina Herrera, a free paid vacation for two to New York City for 3 nights and $500 for expenses.
The tour is sponsored by the Milk Processor Education Program (MilkPEP), Washington, D.C., funded by the nation’s milk processors. The MilkPEP Board runs the national Milk Mustache “got milk?” Campaign. The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners.
Tillamook Conducts Loaf Love Tour
Tillamook Cheese has launched the Loaf Love Tour, to offer people around the country the chance to experience Tillamook Cheddar cheese. Henry V, a Portland, OR-based experiential marketing firm, developed the Tillamook Loaf Love Tour, which will travel to 100 cities in 9 states around the Western U.S.
“Tillamook Cheese is the best-selling natural cheese brand in the West, but people across the country may not have experienced it. We know that once people taste our cheddar, they will become passionate fans,” said John Russell, Sr. Marketing Director. The Loaf Love Tour consists of VW Microbuses retrofitted to resemble Baby Loafs of Tillamook cheddar. The Baby Loaf Buses will stop at grocery stores and special events.
Proprint Services Inc. will be showing this display created for a multi-brand Pepsico/NHL ‘Big Ticket’ promotion featuring Pepsi, Frito-Lay and Gatorade products. The display highlighted the Grand Prize of the promotion, which offers a trip to three of this year’s most important hockey events -- The All Star Game, the Winter Olympics and the Stanley Cup. The display, which features NHL All Star Sidney Crosby attracts attention with its graphics that show Crosby shooting a hockey puck. To learn more about this display program, contact Marc Salsky at Booth 4157, at Global Shop, or call 416-754-3028. (Web Site) www.pop-online.com
Trion Industries will be showing this Bar Merchandiser Tray with a sweet tooth. The unit is equipped with new expandable-width, WBEWTA trays. The Bar Merchandiser is a popular vehicle for increasing candy sales. Auto-forwarding and package billboarding increases visibility and appeal of the product. The removable trays permit date-ordered stocking from the rear. To learn more about this display contact Rich Wildrick, Booth 2241 at Global Shop; or call 800-444-4665. (Web Site) www.triononline.com
Nashville Display will be showing this DVD Dump Top 4-Sided Fixture. This display has l2 shelves, 60 facings total, for catalog and new release product, and features a dump on the top for special price DVDs. It is constructed from wire, metal and wood. The wood part on the base has a black powder finish and the metal and wire parts have a silver powder finish. To learn more about this display, contact Richard Hornsby at Booth 3669 at Global Shop, or call 6l5-743-2950. (Web Site) www.nashvillewire.com
Marketing Impact will be showing this Wall Mounted Pusher System. This modular display system is adjustable so it may be used to merchandise a wide variety of different products. The displays spring-loaded pusher system keeps products organized and easily accessible. The display is available in depths of 22”, 20”, 18” and 16”. The display system mounts directly to perf board, making it extremely flexible. The unit is constructed of strong, durable plastic. To learn more about this Wall Mounted Pusher System, contact Michael Vogler, at Booth 2156 at Global Shop, or call 905-738-0888. (Web Site) www.displaypeople.com
Hi-Impact Products will be showing its new! Ultra Hang Tabs which are different, faster to use, greener, with a patented innovative design and format for quickest in-store use. Hi-Impact Products offers competitive pricing since there is no intermediary. For a demonstration and samples, visit Carl Pomerantz at Booth 2458 at Global Shop, or call 888-TABS-123. (Web Site) www.hi-impactproducts.com
Menasha Packaging will be showing this corrugated floor displays created for Conagra’s Alexia Snacks. The colorful floorstand, is themed, “Simply Extraordinary Snacks.” This display calls attention to the new Alexia product line, a new, premium all natural snack product line. The display helps the brand gain prime off-shelf display positioning. The display provides full visibility for multiple products in the line. The unique display header highlights the distinctive shapes of the new snacks. To learn more about this display, contact Menasha Packaging at Booth 5038 at GlobalShop, or call 952-469-4451. (Web Site) www.menashapackaging.com
Masonways Indestructible Plastics, LLC, will be showing this five-bottle wine display. The versatile display may be used on a counter, inline on a shelf or front case floor. The 24"W x 12"D x 13"H display is offered in several colors. It is available with optional graphics, signage or display pedestal. To learn more about this five-bottle wine display, contact Judd Ettinger at Booth 4011 at Global Shop or call 800-837-2881.(Web Site) www.masonways.com
Above All Advertising, Inc., will be showing The Frog™ Promotional Advertising Display System for use indoor/Outdoor. The innovative display stand allows for a simple, effective way to advertise in almost any environment. The Frog™ is a water based system that has the capability of being filled with water easily. The water adds weight to the display stand giving stability to the product. The digitally imprinted advertising board/banner insert can be removed/switched out to allow for easy change of messages. To learn more about the Display System, contact Gary Aires or Todd Clark, Booth 1638 at Global Shop, or call 866-552-2683. (Web Site) www.abovealladvertising.com
Tiger Drylac U.S.A., Inc. will be showing its latest selection of powder coat colors. Some of its latest innovations include: Ultra Chrome powder coatings - the closest thing to the look of chrome, but in an environmentally friendly process. Galaxy Black Metallic - a black metallic color, that when light is reflected upon, shows a multitude of colors as tiny metallic particles. Black Smoke Transparent - a new formulation for the popular 'black chrome' To learn more about these products, contact Ute Wallner at Global Shop, Booth 3638, or call 909-930-9100. (Web Site) www.tigerdrylac.com
T.M. Shea Products will be showing this Heavy Duty Magnastrip, a strip merchandiser for heavy products that previously could not be featured on strip merchandisers. The Magnastrips are easily installed on any metal vertical surface and held in place with 2 heavy duty magnets. Peg hooks are available in lengths of 2" or 4" with or without UPC scan plates. The Magnastips are available with various signage options. To learn more about this Heavy Duty Magnastrip, contact Tom Shea at Booth 4330 at Global Shop, or call 800-992-5233.(Web Site) www.tmshea.com
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