Wolaver’s Beer & Neuton’s Lawn Mowers Run Joint Promo.
Neuton Power Equipment has joined forces with Wolaver's Certified Organic Ales to promote all-around ecologically-responsible living. The two Vermont-based firms are teaming up for a series of in-store promotions offering winners a Neuton battery-powered lawn mower.
“When Wolaver’s first contacted us, our first reaction was beer and lawn mowers? Then we got excited about the idea of our mowers hanging from the ceilings of high-quality grocery and organic foods stores,” said Ned Van Woert, President, Neuton Power Equipment.
Neuton is also offering Wolaver’s customers $50 off a purchased Neuton. Coupons come with a six-pack of Wolaver's Organic Ale. Point-of-purchase displays support the promotion.
Dr Pepper Displays Help Create Indy-Inspired Destination
Dr Pepper recently partnered with SuperValu for a promotion tied into “Indiana Jones and the Kingdom of the Crystal Skull™.” Dr Pepper and SuperValu transformed SuperValu stores into Indy-inspired destinations. Customers who purchased $25 in participating brands (Dr Pepper, Kraft, Mars and Kellogg’s), received two free movie tickets.
Point-of-sale materials in SuperValu stores included: a five foot display - used to create mass displays of Dr Pepper; Stepping Stones throughout the stores - directing consumers to the “treasures” in store at the Dr Pepper displays; In-store banners welcoming consumers to the store; In-aisle marketers highlighting the Dr Pepper section; "X" Marks floor graphics in front of the Dr Pepper displays; Indy themed end-cap displays; and a 10" inflatable airplane that hung over the Beverage Aisle.
Tic Tac Conducts Tic Tac Moments Video Contest
Ferrero, maker of Tic Tac breath mints, has kicked off the Tic Tac Moments Video Contest, which allows consumers to submit an original video clip which creatively re-enacts or creates a Tic Tac Moment to compete for a $10,000 grand prize.
“A Tic Tac Moment can be described as something that best conveys the feeling consumers get from enjoying Tic Tac mints,” said William Colvard, of Veux Marketing, which created and is implementing the promotion.
In addition to the $10,000 Grand Prize, other prizes include a $1,500 Best Buy gift card, a year's supply of movie passes, and a year’s supply of Tic Tac Mints. The contest will be promoted in-store with special corrugated displays.
PRINGLES STIX Set For Nationwide Rollout
Consumers are being introduced to a totally different kind of Pringle, with the nationwide rollout of PRINGLES STIX, an all-crispy, all-crunchy, baked-cracker stick. This totally different kind of Pringle is lower in fat because it is baked, not fried. PRINGLES STIX come in four popular snacking flavors, including Crunchy Wheat, Vanilla, Honey Butter and Pizza.
“Procter & Gamble is excited to deliver a great-tasting baked-wheat Pringles product to consumers nationwide,” said Bryan Hamilton, Pringles North America Brand Manager. “PRINGLES STIX has been released in select regions and the feedback has been tremendous.”
Colorful floorstands and pallet displays will support the new PRINGLES STIX product launch.
Coffeecol Display Uses New Dispensing Technology
Iced Lattes, exclusively formulated with 100% Colombian Coffee are now available to quick-serve restaurants, convenience stores, and other foodservice outlets. The new line of premium Ready-to-Serve coffee beverages - marketed by Coffeecol under the Juan Valdez brand will be housed in handsome cooling units and dispensed from Multiserve SafePaks™, the latest advance in aseptic packaging and dispensing available exclusively from International Dispensing Corporation (IDC).
“By combining the quality of 100% Colombian Coffee with cutting-edge, 21st Century dispensing technology, our new line of Juan Valdez Iced Lattes is the clear leader in taste, consistency, and food service convenience,” said Andres Gaviria, CEO, Coffeecol. “This new package and delivery system provides a new and improved way to enjoy our delicious Iced Latte products, strengthening the equity of the powerful Juan Valdez brand.”
7-Eleven Displays Promote Debut Of Slurpuccino
7-Eleven recently debuted the Slurpuccino, a coffee-flavored Slurpee. The Café Latté-flavored Slurpuccino is caffeinated, fat-free and has only 61 calories per 8-ounce serving, unlike most frozen cappuccinos on the market. Prices are similar to any other Slurpee drink, which range from 99 cents for a 12-ounce cup to $1.69 for 40 ounces.
“Slurpee is a beverage for kids of all ages,” said Jay Wilkins, Category Manager for Slurpee and Big Gulp® fountain drinks. “Slurpuccino capitalizes on the consumer-driven trend of coffee-flavored products and, while it may be more of a grown-up Slurpee, we believe young adults and older teens will enjoy it as well.”
Developed for 7-Eleven® stores by The Coca-Cola Co., the Slurpuccino drink targets young adults ages 18-34 .
Bold Point-Of-Sale Merchandising Promotes PEPTIME
PEPTIME® Energy Shots, from Indianapolis-based DMD Pharmaceuticals, has introduced a line-up of intense flavors, positioning itself as the “powerful, flavorful, sexy and fun” energy product of choice among consumers between 18-35 years of age.
Retailers will appreciate the product's small size, which equates to less stocking expense, a small retail footprint and merchandising catered to self-serve impulse purchases. In addition, PEPTIME® Energy Shots require no refrigeration.
Point-of-sale displays include aisle-toppers, high-resolution product signage and a wide variety of proven countertop dispensers to grab the attention of customers and help quickly convert consumer interest into sales.
Coca-Cola’s Full Throttle Revs Up NHRA Partnership
Coca-Cola’s Full Throttle energy drink will be the title sponsor of NHRA’s premier professional drag racing series. The new series will be called the NHRA Full Throttle Drag Racing Series. NHRA’s top professional series holds 24 races from February through November, all of which are broadcast by ESPN2.
“When you fuse the energy of Full Throttle with the speed and intensity of NHRA professional drag racing, you've got a combination that's hard to beat,” said Rafael Acevedo, Sr. Brand Manager, Energy Drinks, Coca-Cola. '
Fully integrated marketing plans for Full Throttle and NHRA will include at-track activation, out-of-home media support, online presence, retail programs and sampling.
Coors Light Promotes NASCAR Sponsorship
Coors Light launched its sponsorship of the 2008 NASCAR season by offering adult race fans the chance to win an exclusive “Four Day NASCAR® Weekend.”
“As the official beer of NASCAR®, Coors Light celebrates its loyal fans,” said Bryce McTavish, V.P., Sponsorship & Channel Marketing, Coors Brewing Co.
Coors is featuring special p..o.p. displays to announce its NASCAR sponsorship in-store.
Moet Hennessy Displays Organic Wine
Moet Hennessy is using this display to create a “green,” natural and upscale image and build greater brand visibility for its Casa Lapostelle Organic Wine.
The Casa Lapostelle display was crafted with wood and canvas that reinforced the natural, organic message and accommodated three cases of product in a small footprint.
The wire rack is powdercoated in Black, with birch plywood and natural pine. Within a very small footprint, the three-shelf display promotes the Casa Lapostelle brand name on the shelf facings and on top of the backboard.
The unit displays wine bottles in both, upright positions on shelves, and horizontally on a curved wire section of the display.
The Casa Lapostelle display was created by Multi Dimensional Resources, a Carlstadt, NJ-based point-of-purchase display firm.
Outwater Plastics
Off Provides Kroger With Mobile Pallet Display
This display for Glade was a pre-built floor unit that was easily shopped because it featured a strong graphic presentation.
The unit was Flexo printed on the corrugated trays. The display featured an unpainted MDF deck with four casters with printed litho wrapped "U" Board corner supports.
The unit moved through the supply chain on a custom wood pallet and was easily removed at retail.
The Kroger Mobile Display was produced by Great Northern Corporation Consumer Packaging and Display of Racine, WI.
Floor Display Dispenses Clorox Disinfecting Wipes
The Clorox Disinfecting Wipes Retail Dispenser Stand is a branded, customized, 500-count disinfecting wipe dispenser to allow retail consumers to disinfect their shopping carts as they enter the store.
Clorox wanted to create a custom, branded dispenser to sit near the shopping cart area of a store’s foyer, to provide sampling for Clorox’s disinfecting wipes where they can be used to clean shopping cart handles before use. The dispenser provides a valuable service to store guests that reinforces the brand, demonstrates the product’s efficacy and drives purchases. The Clorox Displays can be custom branded for each store chain.
Cornerstone Display Group, (www.cornerstonedisplay.com), based in San Fernando, CA, created this display for Clorox.
Wal-Mart Stores Switch To Sell Only Concentrated Liquid Laundry Detergent
Wal-Mart Stores has achieved its goal to offer only concentrated liquid laundry detergent in all of its U.S. and Canadian stores. The transition to selling only concentrated detergent has acted as a catalyst to transform the entire liquid laundry detergent category across the retail industry and save vast amounts of natural resources.
“This commitment moves us closer to our goal to drive waste out of our supply chain while continuing to offer our customers affordable, environmentally friendly products,” said Matt Kistler, Wal-Mart's senior vice president of sustainability. “The innovative thinking and strategic collaboration with our suppliers was key to making this project and commitment a success for our customers, our suppliers and our business.”
Wal-Mart worked with each of its leading detergent manufacturers to bring concentrated versions of brand favorites to market, including Unilever, Proctor & Gamble, Dial, Huish, and Church & Dwight.
ECOnvenience Center Opens First Outlet
Good to Go, the nation’s first ecologically friendly convenience store, car wash and alternate fuel station is set to open in Grand Chute, WI. Angie Nikolas, V.P., Good to Go, said, “We’re very proud to bring 24-hour convenience that minimizes the impact we make on our environment.”
Built to specifications of the Leadership in Energy and Environmental Design (LEED) program, Good To Go expects to become LEED-certified as the first fueling station, car wash and convenience retail shop in the U.S. The company plans to bring Good to Go to at least 150 more neighborhoods in Wisconsin, Iowa and Illinois by 2010.
The car wash will use a water cleaning and reclamation system that will save more than two million gallons of fresh water each year. The car wash uses bio-friendly detergents, efficient LED lighting and natural sunlight to cut down on electricity use. The Good to Go ECOnvenience Center features a green roof with plants and sod that minimize absorption of sunlight. Good To Go also features an automated merchandising system. Utilizing a keypad and robotics, it gives customers secure, 24-hour access to a broad selection of products.
Bloom Supermarkets Let Stars Guide Shoppers To Nutrition
Bloom Supermarkets has launched the Guiding Stars Nutrition Navigation Program. Guiding Stars follows a specific algorithm for labeling food items based on their nutritional content. The number of stars - one, two or three - on the product’s shelf tag represents the nutritional value of the food item, with three stars being the most nutritious choice.
“The Guiding Stars system was created to give busy shoppers a quick, at-a-glance tool if they're looking for foods with more nutrition value in each department of our stores,” said Robin Johnson, Bloom’s Marketing Director.
NPD Finds Fewer Americans Dieting But Eating ‘Better for You’ Foods
Eating “better for you” foods rather than dieting appears to be the weapon of choice against the battle of the bulge, according to The NPD Group, a Port Washington, NY-based market research firm. NPD reports that the percentage of adults on a diet has decreased by 10% since 1990, while the percentage of Americans eating healthier has increased.
“While dieting for both women and men remain huge markets, they are not growing markets,” said Harry Balzer, V.P., The NPD Group. “The desire to lose weight was a 90’s trend. Today consumers appear to be making healthier food choices.”
NPD’s National Eating Trends data finds that at least once in a two-week period, over 70% of Americans are consuming reduced fat foods, and over half of them are eating reduced calorie, whole grain or fortified foods. Other “better for you” foods consumed include diet, light, reduced cholesterol, reduced sodium, caffeine free, sugar free, fortified, organic, and low carb varieties. The average American has at least two “better for you” products a day.
BIGresearch Reports On Shopper Marketing
BIGresearch recently conducted a study of Kroger & Safeway shoppers: Although Kroger shoppers are more influenced by coupons, this form of media is most likely to influence both groups. Newspaper inserts follow.
In-store promotion rounds out the top three as 45.9% of Kroger and 43.5% of Safeway shoppers said the media influences their grocery purchases.
Kroger shoppers said that the in-store promotion that influences them the most is product samples (60.6%) followed by shelf coupons (47.8%) and store loyalty cards (47.6%). Product samples (58.5%) are also most likely to influence Safeway shoppers; however, reading product labels (48.9%) was second for them.
Small Food Stores To Thrive, Reports TNS Retail Forward
The future retail landscape will feature increasing numbers of small-store food concepts as retailers strive to capture the attention of busy consumers, TNS Retail Forward reports. Recently released TNS Retail Forward ShopperScape™ survey results indicate that shoppers are ready to shop small food concepts.
“The combination of small size and a fresh, prepared foods emphasis is a compelling offer for the time-pressed shopper,” said Jennifer Halterman, Sr. Consultant with TNS Retail Forward. “The small-store trend, which more players are beginning to explore, is part of an ongoing evolution in the retail food sector and we expect more players to throw their hats into the ring.” U.K.-based Tesco is establishing a small-store presence with its Fresh & Easy rollout in the U.S. Food retailers such as Wal-Mart and Safeway are planning to open small-scale grocery concepts of their own to take advantage of the demand for convenience, attract the aging Baby Boomer, search for new growth vehicles and round out their store portfolios.
The Future of Food Retailing
Shifting demographics and economic changes are reshaping American shopping and eating patterns, according to “The Future of Food Retailing”, a new report from Packaged Facts. The changing configuration of the American family has sweeping implications for food purchasing behavior. In fact, Packaged Facts reports that two out of three consumers are cooking more meals at home and eating out less. Furthermore, they are looking for fresher, healthier and flavorful options in their shopping markets.
Some factors for success include: appealing to different ethnic tastes, upgrading amenities to enhance the shopper's experience, and focusing on ethical consumerism by providing a better selection of ‘green’ products.
“The trend toward store-made pre-cooked meals is a good sign for food retailers and it signals room for further market development,” said Tatjana Meerman, Publisher, Packaged Facts. “Food retailers that can meet the needs of their customers with high-quality products, a wide selection, reasonable prices and a great shopping experience will have the advantage.”
Kline Reports On Opportunities For Green Cleaning Products
Kline Group has published “Green Cleaning: A Significant Element of Environmentally Sustainable Solutions.” “Green cleaning is the predominant theme in the industry," said Bruce Boynick, industry manager for Kline’s Industrial & Institutional Cleaners practice. “Customers are actively evaluating ways to decrease their carbon footprints, whether they are household consumers or away-from-home users such as schools, factories, or restaurants and hotels.”
Currently, truly green cleaners account for only 2% to 5% of the products sold in the $17.5 billion U.S. cleaning products market for household, janitorial, food service, and laundry chemicals. However, many products with green components have been available for some time, including concentrates sold with dilution and dispensing systems that require less energy to ship, zinc-free floor finishes, cold-water laundry detergents, and right-sized packaging.
Green Consumers Spend More In Warehouse Clubs, Nielsen & NMI Report
The Nielsen Co. and the Natural Marketing Institute (NMI) have released research showing that LOHAS (Lifestyles Of Health And Sustainability) consumers are the top spenders in many CPG categories such as organic, natural or environmentally-friendly options for produce, cereal, soup, eggs, pasta, nuts and light bulbs. Opportunities for marketers seeking to capture the LOHAS consumer wallet include non-carbonated soft drinks, such as isotonics and sports drinks, baking mixes, and indulgences, such as frozen novelties and syrups.
“Sustainability is here to stay, and our research shows that LOHAS consumers are important consumers for CPG manufacturers and retailers to attract to their brands and stores,” said Todd Hale, Sr. V.P., Consumer & Shopper Insights, The Nielsen Co.
NMI estimates U.S. LOHAS products to be a $209 billion industry, and projects U.S. sales of LOHAS products to be more than $400 billion by 2010. “One in five U.S. consumers are LOHAS consumers; passionate, environmental, socially-responsible stewards,” said Patti Marshman-Goldblatt, Sr. V.P., NMI. “These consumers are early adopters, loyal to companies whose values match their own.
Aquafina Alive Launches With Nutrients & Fiber
PepsiCo is responding to consumers’ search for great-tasting beverages that multi-task with four reformulated versions of Aquafina Alive Nutrient Enhanced Water, including a new option with 10% of the daily recommended value of fiber.
The new products pair ingredients like caffeine, electrolytes, antioxidants, fiber and vitamins with great tasting water.
Campbell Unveils V8 Soups
Campbell Soup Co. has unveiled Campbell’s V8 soups, a marriage of Campbell’s soups and the V8 brand, which is known for delivering vegetable nutrition.
The line of satisfying, pureed soups are made from farm-fresh ingredients and will be available in five flavors - Golden Butternut Squash, Garden Broccoli, Southwestern Corn, Sweet Red Pepper and Tomato Herb.
Bud Light Lime Is Launched
Anheuser-Busch has introduced Bud Light Lime, a , light lager beer with a splash of 100% natural lime flavor.
“Bud Light Lime is about pure outdoor refreshment,” said Rick Leininger, Bud Light director. “With its distinct lime aroma and taste, Bud Light Lime makes it feel like summer- no matter what season it is.”
Eclipse Gum & Mints With MBE Now Kill Bad Breath
The Wm. Wrigley Jr. Company has added magnolia bark extract (MBE), a natural ingredient proven to help kill the germs that cause bad breath to its Eclipse Gum and Mints.
“Now people will get the best of both worlds in their favorite Eclipse gum and mints -- great taste and the ability to help kill germs that cause bad breath,” said Paul Chibe, Wrigley’s V.P., North American Gum Marketing.
Engobi Launches Caffeine-Infused Chips
Rudolph Foods Co. has introduced Engobi caffeine-infused snack chips. Engobi, code for Energy Go Bites(R), is being launched in two flavors; Cinnamon Surge and Lemon Lift. A 1.5-ounce, single-serving bag contains approximately 140 milligrams of caffeine, roughly the same as a cup of brewed coffee.
Engobi will be merchandised nationwide through convenience stores and select grocery stores.
Intercept Corp. has released the “EventPro” portable kiosk with backlit header. The slim backlit header with curved face provides great exposure for promotions. In addition, the backlit header graphic easily changes as promotions change. The EventPro easily sets up in less then a minute. For more information, contact Intercept Corp., 7847 College Road, Ste. 100, Baxter, MN 56425; (Tel) 800-950-4413, (Web) www.kwikstand.com.
3D Paper Graphics has launched a new line of point-of-purchase displays based on its patent pending Show Stopper business greeting cards. All of the products offered are light, fold flat for shipping and require minimal setup. There are floor displays, counter displays and overhead mobiles currently available. Various sizes can be easily customized to fit your unique needs. The displays provide a three-dimensional appeal that automatically attracts customers. For more information, contact 3D Paper Graphics, Six Main Street, Chester, CT 06412; (Tel) 888-337-2737 (Web Site) www.3dpapergraphics.com.
Advatum offers a new line of fabric tension banner displays; the Allure banner display system. This banner display uses a lightweight aluminum to create a strong structure onto which fabric tension graphics are attached. It's available in several shapes and configurations that can be customized in a large variety of ways. For more information, contact Advatum Displays, (Tel) 905-420-3674; (Web Site) www.AdvatumDisplays.com.
Transworld Launches Digital Signage Network For Convenience Stores
Transworld Media has selected Real Digital Media's (RDM) NEOCAST® digital signage solution to manage point-of-purchase programming and advertising for their nationwide convenience store network. More than 1,200 stores have contracted to implement the network by the end of 2008.
“The Transworld convenience store digital signage network will provide advertisers with a focused medium to deliver targeted messaging to consumers in high volume, high walk-in, and densely populated locations,” said Transworld CEO Shams Merchant. “We will deploy our network in tightly grouped geographies, allowing advertisers to buy time in integrated, high value locations that saturate the target markets.”
For more information, contact Transworld Media, Colleyvile, TX, (Tel) 817-416-5800; www.transworldmediainc.com.
Coca-Cola Launches Olympic-Themed Promotion In U.S.
Coca-Cola is conducting a multi-faceted Olympic-themed promotion. Anchored by a group of high-profile U.S. Olympians, limited edition Olympic-themed packaging and displays, the program is designed to bring fans together to celebrate the world’s biggest sporting event.
“Coca-Cola and the Olympic Games have promoted the values of unity, optimism and inspiration for 80 years,” said Hendrik Steckhan, Pres., Sparkling Beverages, Coca-Cola NA. “By combining Coca-Cola cans in different languages with six amazing athletes, we’ve created a program that celebrates global communities coming together and the unifying spirit of the Olympic Games and Coca-Cola.”
Coca-Cola will release limited edition, Olympic-themed collectible cans and FridgePacks bearing the iconic Coca-Cola logo in different languages, with new designs appearing every two weeks. A special Coca-Cola “Six Pack” of athletes will be featured on collectible packaging and in-store materials.
Got Milk? Sweepstakes Features Batman
Wearing the famous milk ‘stache’ time, Batman from The Dark Knight is the latest hero to support the “Body by Milk” campaign, created to encourage teens to drink three glasses of lowfat or fat free milk everyday, eat right and be active to stay lean and healthy.
The Body by Milk Campaign and DC Comics want to give one lucky teen a once-in-a-lifetime opportunity to be drawn into a Batman comic book. Teens can enter the Batman Refuels Sweepstakes for a chance to be immortalized in the famed hero’s comic book.
Dundee Brewing Runs ‘Save The Honey Bee’ Promotion
Honey bees are disappearing. Given the vital role of the honey bee in not only our food supply but also the economy, Dundee Brewing Co. has initiated its Dundee “Save the Honey Bee Program.” In 2008, a portion of every Dundee beer sold in the U.S. will be donated to the Foundation for the Preservation of Honey Bees. “Dundee Honey Brown -- the Dundee flagship brand -- is made with natural honey, making the plight of the honey bee a real cause for concern for us,” said Patrick Magallanes, V.P., Marketing, Dundee Brewing Co.
Dundee is supporting the “Save the Honey Bee Program” with a full range of P.O.S. materials designed to raise money and drive awareness.
Miller Runs World Series Poker Promotion
World Series of Poker (WSOP) bracelet winner Phil Hellmuth can be an intimidating presence at the poker table. Thanks to Milwaukee's Best Light, a lucky consumer will experience that intimidation firsthand and pick up a few tips, while receiving a private poker lesson from Hellmuth during an all-expenses-paid trip to the 2009 World Series of Poker in Las Vegas.
“Milwaukee's Best Light has served as the presenting sponsor of the world's premier poker event, so partnering with one of the world's top players seemed like a perfect next step,” said Milwaukee's Best Marketing Manager Rita Patel. “Whether it's supporting the World Series of Poker or being the beer of choice for Friday night games in basements, Milwaukee's Best Light is the perfect fit for poker.”
Nutrisoda Kicks Off ‘The Good Life’ Mobile Sampling Tour
Nutrisoda has launched The Good Life Tour, a mobile sampling tour. As part of the tour, Nutrisoda is continuing its partnership with the non-profit organization, Trees for the Future. Nutrisoda offers eight varieties of nutrient-enhanced sparkling beverages, each formulated to deliver a unique wellness benefit.
An interactive virtual tree planting booth will appear at a variety of events, providing thousands of people the opportunity to support reforestation projects around the world and offset their carbon footprint.
The Nutrisoda Good Life team will be traveling in the eco-friendly Highlander Hybrid, donated by Toyota. “The Nutrisoda Good Life Tour demonstrates our commitment to provide people with fun, interactive experiences that promote healthy and sustainable lifestyles,” said Richard Wilson, President, Ardea Beverage Co. “We want to engage people in making healthy choices, and we're continuing our partnership with Trees for the Future to support a healthy earth.”
Glaceau Vitamin Water Inflatable Bottle Seen Above The Crowd
Glaceau wanted to promote its new product, Vitamin Water Power C, at a college game, where it could be seen from above the crowd. Glaceau used 6- and 12-foot-tall Vitamin Water inflatable bottles to capture the attention of the crowd in a big way.
The inflatable bottle could be seen about 200 ft away moving through the crowd. People knew Vitamin Water Power C was on its way to hydrate. The Glaceau Vitamin Water Inflatable bottle was produced by The Inflatable Marketplace of El Cajon, CA.
Category: Permanent Displays
Display Produce : Flair Display, Inc.
3920 Merritt Ave., Bronx, NY 10466
This Yellow Tail End Cap holds 20 cases of wine. The display includes a refrigerated wine cellar for selected markets. The refrigerator holds l8 bottles of wine. The units overall dimensions are 83 ¾"H x 3l ¾"W x l9"D. The header is of Styrene with silk screened logo and die-cut litho decals. This display was developed by Flair Display along with Ryan Partnership for Yellow Tail Wine.
Category: Corrugated Displays
Display Producer: Great Northern Corp.
Consumer Packaging & Displays
1800 South Street, Racine, WI 53404
This display was created for SCJ Glade Kroger as its Holiday display. The unit is a pre-built floor display featuring highly sustainable materials utilizing l00% recyclable material. It is constructed of corrugated "B" Flute, Trays "v" board. Corner Supports and a wood deck with casters helps the display execute easily at retail and also greatly increases the speed to market. It is a pre-pack ready to shop. The display was effective in driving brand performance and sales because the mobile pallet made it easy to place in-store.
Category: Basewrap
Display Producer: Proprint Services Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
This basewrap was produced in full color for Aussie Vineyards in a cross promotion with the Warriors Basketball team. This was part of a promotion created by Cenergy Communications of East Aurora, New York. The promotion showcased the wine as a product to drink while watching the game. The full display included Header Cards and basewrap to draw attention to the product display in store. The basewrap was printed on flexible poly stock with a UV coating for protection. The program was successful in drawing consumers to the display resulting in increased sales.
Category: Permanent Displays
Display Producer: Flair Display, Inc.
3920 Merritt Avenue, Bronx, NY l0466
This Yellow Tail End Cap has the capacity to hold 60 cases of wine. Its overall dimensions are: 87 l/4"h x 48"W x 24"D. The display includes a refrigerated wine cellar which holds l8 bottles of wine. The attractive header is of Styrene and features a silk screened logo of the brand name with die-cut litho decals. This display was developed by Flair Display along with Ryan Partnership for Yellow Tail Wine.
Category: Permanent Displays
Display Producer: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY l0577
This Coveyrun Cart was used to display its line of wines in a display that could be moved around and placed in a variety of locations most convenient for the retailer. The cart is a fabulous display piece and serves as a dealer incentive.
Category: Sign Holders
Display Producer: Marketing Impact Inc.
50 Planchet Road, Concord, Ontario L4K 2C7 Canada
The Gift Card Wobbler is a versatile sign holder. Signs hang directly from the Wobbler's hook for an interesting free-floating effect. It is ideal for gift card or cross merchandising. The unique base can mount to almost any surface and is ideal for gondola tops, shelf surfaces, glass, pegboard and slat wall. It is molded in polycarbonate and is extremely durable and economic.
Category: Signs
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
This Stella Artois edge lit sign features l/4" thick acrylic custom shaped with crystal clear polished edges. The sign is both screen printed with etch and laser engraved and hangs from a silver LED edge lit unit that includes cables and hardware to use for hanging from the ceiling. These signs are illuminated from the edge of an acrylic panel that is laser cut to any shape and both laser engraved and screen printed.
Category: Stock Displays
Display Producer: Alpak Display Group
575 N. Midland Avenue, Saddle Brook, NJ 07663
Alpak Display Group offers the widest selection of customizable stock corrugated displays available. Shown is a prototype created for Russ Berrie to be produced by Alpak in China. The unit was designed to be shipped as a pre-pack with product already in the set up trays. Retailers simply open the shipping carton, set up the base and place the pre-loaded trays on top of each level.
Category: Permanent Displays
Display Producer: Marv-O-Lus Manufacturing
220 North Washtenaw, Chicago, IL 60612
The economical Model #1630 16-Shelf (Slanted) Island Merchandiser features a 1" square, 18-gauge, tubular frame that is durable enough for use as a permanent store fixture. Holes on upright tubes are spaced every inch for greater flexibility. The 2-piece vertical poles knock-down for low-cost shipping. The display includes a 7"H x 11"W sign holder and locking casters. The display is 60"H x 52"W x 26" deep
Category: Merchandising Systems
Display Producer: T.M. Shea Products
984 Livernois Road, Troy, MI 48083
T.M. Shea Products TM Shea products, offers the most comprehensive Gift Card Display Program available, with 12 displays designed to capture impulse sales in dozens of locations throughout a store. Most of the designs are patented. The displays include shelf displays, checkout counter displays, end cap rails, power wings and open floor displays.
Category: Category: Standees
Display Producer: Proprint Services Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
This full size Standee for 7- Up can be seen from both sides. It is screen printed at full size of 24" x 72". The standees are used on premise to draw attention to the character and refreshment found within the 7-Up product. The standee can be placed near the product drawing attention from both sides of the piece. The standee has been quite successful in driving sales. The program featured other elements in a multi piece pop kit.
Category: Permanent Displays
Display Producer: New Dimensions Research, Inc.
260 Spagnoli Road, Melville, NY11747
This Gillette Embrace Two-Sided Rolling Cart conveyed Gillette's Venus Embrace women's razor brand in an effective manner during its critical launch period. The display created out of category placement for the complete shaving system including razors, blades and shaving cream. The unit can be relocated to various areas of the store based on traffic, promotion, etc, and is accessible by consumers from two sides. The bold graphics explain the features and benefits of the product and its five blade technology.
Category: Permanent Displays
Display Producer: Demand Driven Displays
455 Kiolstad Drive, Placentia, CA 92870
This permanent Dasani display provides retailers with great flexibility to merchandise different combinations of Dasani packages at the end-of an aisle. The display provides strong Dasani brand identification on all sides. The unit is designed to support a great weight of products. It also features angled shelving so it is easy to shop.
Category: Corrugated Displays
Display Producer: Alpak Display Group
575 N. Midland Avenue, Saddle Brook, NJ 07663
This is a Power Wing Display for Kids' Sport Goggles, licensed from Nickelodeon. The display was shipped as a pre-pack with product already in the set up trays. Alpak performed complete fulfillment and distribution for this project into Wal-Mart. This unit was flood-coated one color and included a 4-color process "Pop-up" (attached) Header which utilized a 4-color process pressure sensitive label. This display was used in over 3,000 retail establishments including supermarkets. The average time range from initial contact to final shipment for this corrugated display was (l4) working days. Alpak offers the widest selection of customizable stock corrugated displays in the industry.
Category: Scented Extrusions
Display Producer: Outwater Plastics Industries, Inc.
24 River Road, P.O. Box 500, Bogota, NJ 07603
Outwater Plastics Industries, Inc., offers its Extrude-A-Scent (Extrusion). Extrude-A-Scent is a natural polymer primarily derived from harvested wood pulp, cellulose, a safe and renewable "green" resource. An unlimited choice of scents are available for incorporation into any type of manufactured moulding, extrusion, sheet or film product, which lends itself for indoor and outdoor utilization in a variety of fragrance oriented display applications.
Intercept Corporation introduced its "EcoDemoPro" line. These environmentally friendly demo stations are constructed using recycled industrial plastics that would normally end up in landfills. These kiosks look professional and are extremely durable and have a lifetime warranty. Options available include overhead signage, graphics, plastic or food grade stainless steel Counter tops and electrical outlet. All components are self storing and integrated wheels offer easy transport. A recycled label on each unit alerts customers that they are using a product made from recycled materials. For more information, contact Intercept Corp., 7847 College Road, Suite 100, Baxter, MN 56425.
Menasha Packaging Company created this Ice Breakers Berry Sour PDQ, eliminating fillers by utilizing an angled front, back and sides. This pushes the product forward so that it is at the front of the tray on an end-cap. This is achieved by the angled design allowing for the removal of internal fillers that would have been necessary to keep the product from shifting. For more information, contact Menasha Packaging Company, 601 East Erie Avenue, Philadelphia, PA 19134.
Litco offers its "Greener Earth" P.O.P Presswood Pallets, which are both source reducing and recyclable. They are made of pre and post-consumer wood waste. Pre-consumer wood waste includes wood from strip mining, forest management thinning and urban clearing. No trees are cut specifically for the production of the pallets. Post consumer includes used wooden pallets and boxes. Litco's presswood pallets are molded into one piece which enables 50 pallets to nest in a seven-foot high stack, saving warehouse space. The pallets are available in many sizes. For more information, contact Litco International, One Litco Drive, Vienna, OH 44473.
Proprint Services Inc. offers this unique promotional item, a wobbler, which is being used to bring awareness and enlighten the consumer that the products highlighted in the store were grown locally. The push is to promote the local flavor and to show the environmental concerns that are at the forefront of consumers' minds. The eye-catching wobble of this printed piece adds a 3-dimensional look that attracts the consumer. The wobbler was printed on a vinyl stock and die cut with tape added to the top so that it can adhere to shelves. In addition to the wobbler, bin signs, basewrap, posters and hanging signs were also produced for the program. For more information, contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9.
Midway Displays offers the Clipper™ Snaprack, an eco friendly unit. Its patented design allows it to fold and pack in a small carton. It is fully recyclable reducing solid waste. The smaller carton reduces freight cost and also offers labor and fuel cost reduction. The unit is available in floor and counter with various bases available, even with logos. For more information, contact Midway Displays, 6554 South Austin Avenue, Bedford Park, IL 60638.
Avante Mfg. offers Eco Board, an environmentally beneficial product for manufacturing POP displays. It is a sustainable medium density fiberboard manufactured from 100% post-industrial recycled wood residuals. It meets the most stringent global emission standards. Performance characteristics are equal to standard MDF, making it ideal for commercial interior applications. For more information, contact Avante Mfg., 4725 Iris Road, Okanagan Falls, B.C. VOH 1RO Canada.
Trion Industries, Inc. has done a study on "Green Fixtures" The Effects of Shelf Management Systems on Freezer Energy Conservation. A typical 5-door freezer was monitored for 10 days in the "before" mode and a similar l0-day period "after" installation of an EWT Expandable Wire Tray Shelf Management System unit was used. Remote sensing units were used to monitor aisle traffic and the number of times freezer doors were opened and average freezer temperature. Merchandising efficiency and cooler efficiency increased substantially. For more information on the Study and the Shelf Management Fixture, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702.
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