Rigid RoboGrip II Is Merchandised In Corrugated Floor Display
This corrugated floor display features the Rigid RoboGrip II, which automatically adjusts and is perfect for auto, electrical, mechanical, plumbing and home maintenance projects.
The RoboGrip display was produced by Midland Container, a point-of-purchase display and packaging firm located in Franksville, WI.
Maytag Features Gemini Range Display
Maytag Appliances required a permanent display for its new Gemini range. The display was sized to fit within endcap space requirements while achieving a successful way of merchandising the new product.
The Gemini Range Display consists of various materials. Metal, steel, laminates, edge trimming, gator board and beautiful laminated photos make up the 59”W x 57”H x 26”D display. The Maytag Company has over 1500 Gemini Range Displays out on the retail floor.
The display was produced for Maytag Appliances by Sandy, Incorporated, a Lenexa, KS-based p.o.p. display firm.
Philips Runs Millennium Promo In Home Depots
Philips Lighting Co. had a major Home Depot store-front presence to support the Company’s co-sponsorship of the “Times Square 2000” celebration. A countdown clock was integrated into its display to create millennium excictement, according to Display Systems, the Maspeth, NY-headquartered display firm that created the promotion..
The fixture leveraged Philips Lighting’s position as the official light bulb of the Times Square New Year’s Eve Ball. The display incorporated a replica of the Waterford Crystal New Years Ball, complete with moldings, stars and an internal light board. “The fixture fulfilled our goal of inspiring millennium fever,” said Jean Hong, Merchandising Manager at Philips.
Leading E-Tailer, SecureRite.com To Merchandise Brick & Mortar Stores
The largest online retailer of home security products, SecureRite.com, will employ its sales staff to help hundreds of independent retailers merchandise their brick and mortar stores using SecureRite.com-branded products, signage and displays.
“By building a familiar brand in SecureRite.com and by helping locksmiths merchandise their stores, we’re adding significant value to their affiliation with us, and we’re helping them compete with large retailers,” said Marshall Merrifield, CEO of SecureRite.com.
Hertz Equipment Rental Opens SuperStore
Hertz Equipment Rental Corp., a subsidiary of Hertz Corp., has opened its Nashville, TN “Super Store,” featuring a complete line of construction equipment, contractor supplies and small tools for rent and sale.
The location serves customers from two buildings that include a showroom and service center. A “contractor’s corner” provides a work area equipped with telephones and a TV and VCR for viewing Hertz’s line of equipment and safety tapes. The second building features eight drive-through service bays where both rental and sales equipment are serviced.
2000 U.S. Housewares Spending Report
U.S. consumers spent nearly $63 billion on housewares in 1998, up 7.9% from the previous year, according to the 2000 State of the Industry Report released by the National Housewares Manufacturers Association (NHMA).
Consumers spent $596 per household on housewares products more than on education, fruits and vegetables or dairy products. Tabletop, which includes dinnerware, serving pieces and flatware, and electrics, ranging from kitchen appliances, humidifiers and air purifiers to electric curlers, accounted for nearly one-third of those housewares dollars.
Other highlights of the NHMA’s 2000 State of the Industry Report, published in collaboration with Willard Bishop Consulting, include: U.S. housewares sales have increased an average of 3.3% annually over the past five years. Discount stores/supercenters outperformed all other retailers in housewares, reporting almost three times the sales of the nearest competitor, department stores. Publicly held NHMA companies reported average net profits of 9.1% in 1998, up more than 2 percentage points from 6.9% in 1997.
According to the NHMA, the 2000 Report shows continued optimism for long-term growth in the housewares industry, in spite of mergers and consolidations at retail and supplier levels. Sales have risen consistently with the exception of 1995, and growth is expected to continue in the year 2000.
Jenn-Air Debuts Accellis Wall Oven
Maytag Corp.’s Jenn-Air brand is introducing the Accellis 5XP wall oven, which cooks up to five times faster than a conventional oven without sacrificing food’s taste, texture or appearance. The Accellis 5XP oven is equipped with a rapid cook technology in conjunction with microwave energy.
“Jenn Air brought its strong cooking heritage together with the technological expertise of TurboChef Technologies to adapt the commercial rapid cook technology to a residential product,” said Mark Buss, V.P. at Maytag’s Major Appliance Division.
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