Benjamin Moore Introduces Color Selection System
Color Preview by Benjamin Moore recently debuted in dealerships nationwide. The system includes a year 2000 palette of over 1,400 colors, sorted into groups of “simple” and “complex” colors. Consumers can find their way to their color by following a virtual map. Benjamin Moore has also numbered all of the colors in a logical system that allows for infinite additions in logical sequence. To help consumers remember the color they select, every color in the new system is named.
The Color Preview Studio features the 3-D Room With A View, a unique simulated 8” x 8” room environment. Here, consumers can insert large samples of over 104 colors right onto the sides of a “room,” thus “seeing” the “walls” of their room painted. Consumers see the colors they select in the store in both daylight and “room light” (combined incandescent light and daylight, typical of most home lighting).
Trim Chips let consumers further experiment by seeing their wall colors framed out by trim coverings in key trim colors. These specially designed trim chips also let consumers check their color choices against wood stains in walnut, mahogany, oak and fruitwood. 2” Squares of Color eliminates squinting at tiny paint chips. Color Preview offers color strips containing 7 colors, separated into light and dark ranges. Every color sample is a full 2” x 2” in size, which, in many cases, makes it twice as large as paint chips used to be. Color Combinations for both interiors and exteriors are easy to envision, because an interactive flip chart format is right at hand. Photos of color environments provide further inspiration. Combination Color Strips of Ready-mixed, Historical and America’s Colors are all called out separately. Special finishes are also at hand, near the color strips, for interactive mixing and matching. Color Collection Cards offer groupings of colors, providing professionally designed palettes.
Spear & Jackson Display Promotes Gardening Tools
The Spear & Jackson merchandising display from Ames-True Temper was recently honored by the American Hardware Manufacturers Association. The modular display unit, which takes up only seven square feet of floor space, holds a large selection of Spear & Jackson “original English garden tools,” a line of premium English-made tools that has earned a strong and lasting reputation for quality among the gardening community.
Shown in the photo are Kathy Uppole, Merchandising Manager for Ames-True Temper, which began marketing the Spear & Jackson line in 1998, and Rick Philyaw of E-B Display Company, the firm that designed the display located in Massillon, OH.
Jenn-Air Featuring Interactive Kiosk
Jenn-Air is using this interactive kiosk to promote its line of refrigerators at retail without requiring its dealers to devote a lot of valuable retail floor space to the large appliances.
The kiosk features 15 backlit photo panels of refrigerators in decorator kitchens. Below each photo is a button. Consumers can press the button to hear an audio description for the corresponding products.
The kiosk is constructed with birch veneer columns and Melamine panels, reinforcing Jenn-Air’s high quality appliances.
This display was created by Sandy Displays, Inc., a Lenexa, KS-based display firm.
BioGuard Displays Pool Products
BioLab is using this floor display and dangler to reinforce brand identity for its BioGuard products as well as to capture consumer attention.
The display and dangler feature large eye catching graphics and bright colors. The dangler allows for interchangeable graphics that can be switched for account specific promotions and new products.
The BioGuard displays were created by Gage In-Store Marketing, a Minneapolis, MN-based promotion and point-of-purchase display firm.
Cooks Of Crocus Hill Flagship Store Opens
“Unfolding the Spirit of Cooking” is the philosophy of the new Cooks of Crocus Hill flagship store, and cooking school, which recently opened in Edina, MN.
The school, prominently exhibited at the front of the store, distinctively positions the Cooks of Crocus Hill’s primary strategic advantage. The eye-shaped cooking school is the symbolic center of the store. A nautilus form guides patrons past the school and through the store to the intimate library, complete with a sit down study table and symbolic hearth. Moveable displays throughout create a flexible environment.
The flagship store was designed by Minneapolis, MN-based SteinDesign.
‘Dilbert’ Display Promotes Techno-Tough’ Collection
Beaulieu Residential is introducing its new Dilbert ‘Techno-Tough’ Main Street collection designed for offices, home offices and active areas of the home.
“Dilbert is a favorite icon in current American pop culture,” said Sam Ruble, Executive V.P., Marketing Beaulieu Residential. “He is the perfect character to represent our office and home office lines. Consumers will draw the direct correlation between Dilbert’s high profile corporate world and our durable yet stylish commercial and residential carpet.”
The Dilbert collection is being distributed through direct retail outlets and national merchandising groups.
Merchandising materials that include custom Dilbert cards and architect folders are being housed in a playful and colorful display.
Beemak Plastics Inc., Rancho Dominguez, CA, will be showing modular bin merchandising displays, which can adjust to multiple heights. The units accommodate Tilt Bins™ from Beemak’s ArnonCaine division. Tilt Bins™ offer effortless inventory and stocking due to product visibility and easy access. Each unit may be customized to fit a variety of needs including size and mounting options. Tilt Bins can be stocked and locked together. They are available in custom displays or in five sizes of sectional organizing units. To learn more about this merchandising system, contact John Iacona at POP Marketplace, Booth 7445; or call 800-421-4393.
Cannon Display Group, Rosemount, MN, partnered with Clopay to produce this new garage door display. Clopay's “Garage Door Showcase” is being placed in Home Depot homecenters nationwide. Cannon Display Group is a full-service P.O.P. organization offering innovative merchandising solutions. Cannon is also pleased to announce the addition of Melrose Displays, Passaic, New Jersey as a member of Cannon Display Group. The new name is Cannon Melrose with facilities in Minnesota, Tennessee. California and now in New Jersey. To learn more about this display, contact Ray Herschl at POP Marketplace, Booth 8635; or call 651-322-6300.
SEARS FAUCET DISPLAY. The displays hold 33% more faucets in the same amount of space. The unit is constructed of laminated wood and aluminum extrusions, finished in a semi-gloss black. A sign channel holds printed cards giving faucet descriptions, item number, product features and pricing. The faucets arrive at the stores pre-mounted to individual “pods”, giving the entire display an "installed" look. Faucets can be easily changed when new SKU's are introduced. Displays ship pre-assembled in 3 to 4 foot modules and stores install a 12 or 16 foot display by simply connecting the modules. Created by Harbor Industries, Inc., 14130 172nd Ave., Grand Haven, MI 49417. POPAI AWARD ENTRY.
SEARS ENHANCED DRIVING TOOL DISPLAY. The unit displays the department's complete line of Audiovox, Cobra, Motorola, Uniden and Whistler "driving tools", in a 48 x 22 x 30 space. The display is rotational molded Polyethelene, custom color matched to blend with the department's décor. A double-tiered, flip-up signing system provides the brand name, features model number and price for each SKU. SKU signing can be easily updated or changed. Created by Harbor Industries, Inc., 14130 172nd Avenue, Grand Haven, MI 49417. POPAI AWARD ENTRY.
Minami Icicle Demonstrator
This compact, effective and economical display was designed to advertise and demonstrate the visual effect of holiday lighting. The unit was easy to place, attaching to store fixture shelving with one strip of twinstick. Battery operation allowed the unit to be placed in a variety of shelf locations. The display was small in size, but big on visual impact and occupied the width of only one product box. The sloped roof of the corrugated unit blocks the ambient store light and allows the product to be seen in a realistic simulation. The sloped top piece contains succinct product information highlighting important product features. A combination of materials and new technology simply and clearly demonstrated the product. The Minami Icicle Demonstrator was created by Thomson-Leeds Company Inc., 450 Park Avenue South, New York, NY 10018.
Schlage Lock “Maximum Security” Surround Trim Kit
Schlage Lock Company needed to bring attention to its new “Maximum Security”" line of products in the warehouse store environment and to educate the consumer on the features and benefits of the lock. The kit contained a 4-color graphic panel trapped in a custom extrusion, a “Flip” product Guide, a screen printed heat bent header, and a unique slide out lock mount. Sales increases of well over 50% per store were reported. The Schlage Lock “Maximum Security” Surround Trim Kit was created by Mark Novak & Associates, Inc., 149 N. Northwest Highway, Park Ridge, IL 60068.
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