Northern Tool Opens State-Of-The-Art Prototype Store
Northern Tool + Equipment has opened a state-of-the-art prototype store in Minnetonka, MN, offering a better display of tools and products, with unique ways to showcase them. The store’s concept is to make the shopping experience hands-on, enjoyable and efficient. It includes an actual customer workshop and a depth of hard-to-find products.
“This store is all about customer experience,” Wade Mattson, V.P., Marketing, said. With 15,000 sq. ft. of store floor to work with, visibility is key and 80% of the floor can be seen from 20 feet inside the front door. Many of the products are surrounded by accessory items for ease of shopping and specially designed showcase shelves display the depth of parts, tools and accessories. Some products are even showcased by in-shelf DVD players. There are a variety of ways for a customer to see and try the more than 15,000 tools and accessories.
Bosch Offers Saw Blades In Heavy Duty Waterfall Racks
Bosch is using these heavy duty waterfall racks which hold three times the weight of existing stock waterfall racks because they are constructed from bar stock instead of wire.
This also makes them more stable and safe in high-traffic environments. The tiered racking also presents packaging better so that the packaging is fully visible reinforcing the brand at the purchasing process.
The waterfall racks were created for Bosch by SMS, Inc., a Gurnee, IL-based point-of-purchase display firm.
SC Johnson Displays Pledge Fabric Sweeper For Pet Hair
SC Johnson wanted to feature its new Pledge-brand pet hair remover in a half-pallet display in Wal-Mart stores. The display was designed to educate pet-owning customers about the Pledge Fabric Sweeper, how to use it and why it is superior to lint brushes or rollers.
Graphics on the angled center panel attract pet-owning shoppers with clear messaging, a protected sample of the unit and sharp photos of step-by-step use of the sweeper, its grabbing mechanism and the impressive amount of pet hair removed. In the center panel, the logo and product name are prominent, along with an actual sample that is easy for consumers to see. Pictures of pets help attract pet-owning shoppers.
This Pledge Fabric Sweeper for Pet Hair half pallet display was created for SC Johnson by Menasha Packaging Co, of Philadelphia, PA and Brooklyn Park, MN.
Little Giant Displays PondWorks Program
Franklin Electric has taken bold steps into the competitive water gardening industry. It is launching a new Little Giant® PondWorks® program featuring innovative products, color-coded packaging, consumer-friendly collateral materials and innovative point-of-purchase displays.
The PondWorks® program has been upgraded and enhanced with comprehensive pond kits, disappearing water feature kits and basins, biological filters, accessories, fountains and Microbe-Lift® health and maintenance products. Complementing the new product line is a merchandising system that provides customers with the inspiration and confidence needed to take the first step in creating their own custom pond or water feature.
Color-coded packaging, consumer-friendly collateral materials and informative p.o.s. displays simplify the product selection process, improve the sales percentage and increase the bottom line for retailers.
Icynene Launches ‘Love Your Walls’ Campaign
Spray foam insulation leader Icynene has launched a point-of-purchase campaign to promote its ICYNENE LD-R-50™ insulation, which gives builders and homeowners new reasons to “love their walls.”
Campaign elements feature a builder hugging an unfinished foam-filled wall and a homeowner kissing her walls with energy bill in hand.
“The imagery conveys the message that walls insulated with this product are more energy-efficient than competitive products and help end users enjoy a healthier home,” said Susanne Robins, Icynene Marketing Manager.
Icynene retained Akron, OH-based marketing firm Hitchcock Fleming & Associates to develop the campaign.
Sears ShopYourWay Combines Multi-Channel Capabilities
Sears has unified its multi-channel services under ‘ShopYourWay.’ Both Sears and Kmart customers can now conveniently experience innovative multi-channel purchase opportunities in stores and online.
ShopYourWay provides the best of what Sears and Kmart offer online or offline through Sears.com and Kmart.com, Sears2go, Web to Store, Store to Web, 1-800-4-MY-HOME and in-store visits. If a customer is in-store and unable to find an item they are seeking, they can go on to convenient Web kiosks to find an expanded assortment on Sears.com with more than three million products. Sears2Go is a mobile commerce Web site that enables customers to find and buy select Sears.com merchandise from their mobile phone 24/7.
Black & Decker Launches Electronic Motorized Locks
Black & Decker is launching motorized locks developed for interoperability with home automation and security systems.
Key product features, especially for homeowners with security or automation systems already in place, include e-mail and text door lock status notifications, automatic security system arming and disarming, and remote locking and unlocking.
Bayer Advanced Sponsors Green Tour
Bayer Advanced, one of the fastest-growing lawn and garden companies in the U.S., is a title sponsor of the 3rd Annual Clean Air Green Tour.
Experts in tree care and ‘green’ products will tour the country in a bio-diesel, solar-powered bus and a Bayer Advanced hybrid SUV. They’ll make stops at Lowe’s stores, Wal-Mart Supercenters and major festivals. They’ll also hold tree plantings and host a community clean-up day. Tree saplings will be distributed to consumers.
The Tour is operated by Full Motion Marketing. Sponsors of the tour include Bayer Advanced, Kimberly Clark Scott Naturals, Dyson, and Michelin Green X Tires.
M12 Tool Mini End Cap
This “Hands On" display was created to introduce an innovative line of tools to mass market stores and industrial channels. Each tool has a tool holder & interchangeable graphic panel providing modularity. As the tool line expands, the modularity of the display allows for 2 or 3 additional modules for growth. The display is designed with the Milwaukee Tool’s color which is recognized throughout the industry. The unit, created with vacuum formed plastic with a wood base and Styrene graphic panels, stands out with its unique curved design and bright colors. This display won a Gold OMA in the Home & Garden category, and was created by E-B Display Co., P.O. Box 650, Massilon, OH 44648.
Miller Welding "Powershop" Store Set
This five-piece Store set was produced for Miller Electric Co., which wanted to build brand recognition for its welding machines and accessories in welding distributor showrooms. The Powershop Store Set creates a total merchandising solution for showrooms. This display won a Gold OMA in the Limited Production Run Category. The Miller Welding “Powershop” Store Set was created by Menasha Packaging Company, Brooklyn Park, MN, and 601 East Erie Avenue, Philadelphia, PA 19134.
Scott's New User Display
This display was designed to offer an educational shopping experience for new users of Scotts Miracle-Gro lawn care products. The unit conveniently displays the products the new user needs to take care of their lawn. The display design helped to gain premium display space at home centers. The display illuminates with outdoor lighting fixtures on the side beams. Five-color digital graphics with the Scotts logo directs the consumer to "Start To Build a Healthier Lawn Using Less Water". Offering an attractive organic look, the display was constructed of real wood with a Green edge crafted with frosted acrylic. The Scott's New User Display won a Gold OMA in the Home and Garden Category and was created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.
SC Johnson PowerPad PDQ Display
The marketing goal for this display was to increase sales of OFF Lamps, Lanterns and refills throughout the peak season, utilizing a visually dominant display vehicle. The tray was designed without a front lip to maximize product exposure and for ease of shopping. The corrugated structure features a full mounted litho for the highest level of graphic appeal. Additionally, a flame simulating "flickering" LED was positioned inside of an actual lantern for shopper education and engagement. This display was created by Great Northern Corp., Consumer Packaging and Display, 1800 South Street, Racine, WI 53404. BRONZE OMA.
SeaKlear Floor Display
This display was created to promote the SeaKlear family of pool and spa treatments. It holds 16 different pool and spa products while educating the consumer of their specific uses and applications.It creates a single destination point for all of the consumers pool and spa chemical needs. The unique octagonal shape allows for a 360° shoppable display. The design provides 16 SKU locations and large graphic areas to educate and help the consumer make their purchase in a relatively small footprint. Displays are shipped fully assembled for quick installation and immediate impact. This display was created by E-B Display Co., P.O. Box 650, Massilon, OH 44648. SILVER OMA.
Glade Sense & Spray and Lasting Impressions 60ct Super PDQ
This super PDQ for Wal-Mart uses motion and action to launch two new SC Johnson Glade products, Sense & Spray, an automatic air freshener triggered by a motion sensor, and Lasting Impressions a fan-powered air freshener that alternates daily between two scents. To attract and involve shoppers, the motion detector flashes light as shoppers pass. This display was created by Menasha Packaging Company, 601 East Erie Avenue, Philadelphia, PA 19134. BRONZE OMA.
Glade "Joy of 'Fragrance"
A customized "Scent Bar" display exuded the "Joy of Fragrance" campaign theme with prominent branding, clean floral visuals and a tube equipped with a fan that circulated flower petals , signifying the fresh scent of Glade products. This display was created by LAUNCH! - a division of C/M, 191 The West Mall, Toronto, Ontario, Canada, M9C 5K8. SILVER OMA.
Soil Tunnel Inflatable
This giant cold-air inflatable tunnel is being used to educate people about soil conservation. Guests or show attendees can walk beneath the giant tree's roots and through a tunnel where they enter the underground world of soil. Educational panels are adhered to the unit and after one experiences the "Soil Tunnel" they should be enlightened on soil conservation and its effects on nature and the world as a whole. This giant cold air inflatable was created by Above All Advertising, 9080 Activity Road, #A, San Diego, CA 92126.
GE Profile Washer & Dryer Inflatables
GE recently created a giant inflatable product replica of its new Profile™ washer and dryer set for special event promotions. This 40-foot tall inflatable product replica draws visitors to events. The giant inflatable Profile washer and dryer were replicated with exacting detail, down to each knob and button. With subtle details like being able to "see through" the front-load windows, these giant inflatables are exceptionally lifelike. Interference Inc., the New York based, alternative marketing company, developed this event campaign. The Profile washer and dryer inflatables were created by Landmark Creations International, 3240 West City Road 42, Burnsville, MN 55337.
HAAN Two-story 25x60 Exhibit
This HAAN exhibit is a custom unit with fully functional home environments. It boasts faux stone towers with dimensional LED logos for impactful branding. An important goal for this exhibit was to achieve differentiation on the show floor in a multi-level structure that was evocative of residential architectural features. The exhibit interior centers on multiple rooms including a home office. The exhibit also provided a private meeting room for buyer conferences. The exhibit delivered a bold presence attracting steady booth traffic each day of the show. The HAAN Exhibit was created by Grapevine Exhibits, 1810 County Line Road, Huntingdon Valley, PA 19006.
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