Couristan Debuts Outdoor Living Merchandising Unit
Designed to create an easy-to-browse shopping destination for today’s hottest outdoor/indoor area rugs, Couristan’s new ‘Without Walls’ Outdoor Living Merchandising Display Unit offers dealers the opportunity to fully customize their featured assortment. The ‘Without Walls’ display unit houses 40 2' x 4' area rugs and dealers can select from over 100 products among Couristan’s weather-resistant area rug collections. The optional wheel base provides the flexibility to easily move the fixture and merchandise these durable performance area rugs in outdoor retail spaces.
Beaulieu Displays New 'Bliss’ HealthyTouch Carpet Line
Beaulieu of America, the nation's third largest carpet mill, has just created a new carpet line called Bliss HealthyTouch addressing the two top desires of carpet buyers: Ultra-softness and ultra-durability. In addition to ultra-softness and ultra-durability, Beaulieu also included its top proprietary features in this new carpet line: built-in Magic Fresh odor reducing treatment and Silver Release antimicrobial technology. Both are exclusive and help make the home and the indoor air feel cleaner and healthier.
Also included in Bliss HealthyTouch carpets are Beaulieu’s Lifetime Stain Warranty and 3M Scotchgard Protector for ultra-durability and easy maintenance. Beaulieu is supporting the launch at retail with a new display system containing a built-in self-tester area so shoppers can experience the power of the Magic Fresh odor reducing treatment.
Tassimo Promotes Coffee With On-Premise Posters
In the competitive single serve coffee category, Tassimo is using on-premise posters to keep the brand uppermost in the consumer’s mind.
A very fine lithograph poster was produced and printed in full color on a 6 color Heidelberg press with a high gloss aqcoating, so that the image literally leaps off the paper. Thousands of the posters were produced and shipped across the country for Tassimo by Proprint Services, (www.pop-online.com), a Toronto, Canada-based p.o.p. display firm.
Weber Unveils Innovative Outdoor Grilling Concept For Outdoor Rooms
Weber-Stephen Products has unveiled “Grill Centers,” which will redefine the outdoor kitchen category and make the concept within reach for a larger North American consumer base. Weber’s most impressive new offering is the Weber Summit Grill Center with Social Area. This stainless steel “L” shaped outdoor grill is a high-end, yet affordable alternative to an outdoor kitchen that typically ranges in price from $20,000 to $50,000. In contrast, the Weber Summit Grill Center with Social Area sells for $4,499 (MSRP).
Mister Landscaper Leverages On-Pack Mobile Marketing Campaign At Lowe’s
A new mobile marketing campaign for Mr. Landscaper, powered by Augme Technologies, brings the Mister Landscaper Start Kit’s instructions to life in Lowe’s hardware stores. Consumers can opt-in to the product’s mobile program via QR codes and SMS codes printed on the Starter Kit pack, which provide mobile how-to instructional videos and a step-by-step guide to assist customers with their Mister Landscaper product needs.
The campaign features on-pack QR codes along with in-store displays, and shelf stickers to access the mobile web experience.
David Apple, Chief Marketing Officer of Augme Technologies, (www.augme.com), said, “We developed a way for customers to engage in store to promote purchase confidence and, after they’ve left the store, to help them install the product and drive interest in additional products. Mister Landscaper's mobile strategy helps them stand out in the store and adds true value to the customer experience away from it.”
Bosch BSS Tool System. This is a global program for Bosch Power Tools that provides added support and merchandising to top industrial tool dealers. The fixtures are modular and can adapt to specific retail environments. Wall heights are available in 5 foot island height and 8 foot wall height. All new tool holders allow for space saving display of cordless tools and also provide a message area that doubles as cord storage. Merchandising racks allow for space maximization. This display was created by Rand Diversified Companies, LLC, 3 Ethel Rd., Edison, NJ 08817; BRONZE AWARD (Web site) www.rand-div.com
The Shaw Living Area Rug Kiosk. This interactive kiosk provides consumers with a method to browse through 5,500 plus carpet samples of area rugs available through Shaw Industries Group. The display allows consumers to shop for area rugs by style, size and color, returning a list of the top-selling styles that fit the shopper’s requests while also offering educational information on fiber, rug construction, and color. The fixture is engineered for durability using powder coated sheet, wire and tube steel, painted hardboard and MDF. This display was created by Trans World Marketing, 360 Murray Hill Parkway, East Rutherford NJ 07073; SILVER AWARD (Web site) www.transworldmarketing.com
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