Creative Online

CREATIVE Hardware/Housewares Merchandising

June/July, 2001


Spiritual Harvest Windchimes Featured On Floor Display

United Design, Noble, OK, America’s largest manufacturer and distributor of cold cast animal figurines to the gift and decorative accessories market, is offering retailers this floor display to give its Spiritual Harvest windchimes and mobiles all the attention they deserve as well as provide in-store merchandising ease for the retailer.

The windchime display is made of natural wood with a white painted finish. The unit displays a wide assortment of products in a minimum of floor space.


Whirlpool Canada Features Permanent Hood/Range Display

Whirlpool Canada has introduced a specialized display to focus consumer attention on the features and benefits of its upscale Kitchen Aid Pro-Series stainless steel hood and range combination.

Designed and manufactured by Creative Displayworks Corporation of Vaughan, Ontario, Canada, the display features a cherry wood glazed laminate cabinet, a girder-look laser cut steel framework and a brushed aluminum laminate base featuring the Kitchen Aid hub logo.

The cabinet was designed to adjust to accommodate either a 30" or 36" wide range. A detachable poster holder facilitates advertising message changes.

Display units have been shipped to appliance dealers across Canada.


Red Cell Power Center Merchandises Batteries From NASCAR

The Red Cell Battery display packs a powerful punch in the battery aisle with its fire engine red graphics.

It features changeable information channels on three sides as well as the header. In addition, each section has an extended scanner bar that identifies product size and price. The unit rotates on the base and also contains hidden wheels.

The Red Cell Battery display was produced by Display Creations, Inc., a Brooklyn, NY-based p.o.p.. display firm.


Crescent Features Mat Color Selector

Crescent is using this Mat Color Selector display to portray the full line of Crescent mat boards in a simple yet changeable format in the framing departments of specialty retailers. The display is designed to fit into any store configuration and free up counter space.

The five-sided floor display spins for easy product access and versatile in-store placement. It contains removable trays that can be placed on the counter for customer consultations. The floor display is approximately 68" tall x 27" wide by 26" deep with a turntable base.

The Crescent Mat Color Selector was produced by Frank Mayer & Associates, a Grafton, WI-based p.o.p. display firm.


Brita Launches Water Filtration Bottles

Brita has launched the Fill & Go Water Filtration Bottle. Fill & Go is a durable plastic “sports bottle” with a drop-in replaceable activated carbon filter and a push-pull spout.

“Fill & Go is perfect for people on the move,” said Mira Kim, Marketing Director, Brita Products, Oakland, CA.


ADT Launches iCenter

ADT Security Services, has launched ADT Safewatch iCenter, a comprehensive home security, communications and internet connectivity control center. The iCenter alarm also provides control of interior and exterior lights, garage doors, stereos, coffee makers and other small household appliances. Remote access to the iCenter is provided while on the road via ADT's web site or over the phone.


Band-Aid Displays Support Garden Aid

Johnson & Johnson’s Band-Aid brand and Home & Garden Television (HGTV) have teamed up for a promotion focusing on the new HGTV series, “The Secret World Of Gardens.”

Band-Aid brand end-aisle displays in Walgreens will promote the new series and feature the “Band-Aid Brand Garden Aid Sweepstakes,” offering a Grand Prize trip for two to a beautiful garden spot or 100 First Prize HGTV Garden Gift Packs.


Heineken & Amstel Team Up With Weber For Summer Promo

Heineken and Amstel Light have teamed up with Weber Grills for a promotion that will provide retailers with POS materials such as banners, shelf talkers and standees that feature an image of a Heineken and branded Weber Grills.

“Through our partnership with Weber Grills, Heineken and Amstel Light are putting together two of summer’s greatest pastimes—a delicious barbecue with a Weber grill and the enjoyment of a cold Heineken or Amstel Light,” said Dan Tearno, V.P., Corporate Affairs at Heineken USA.



CATEGORY: Inflatables
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY 10577

This Inflatable Post It Chair, with recessed drink holders, proved to be a successful promotional vehicle for 3M's Scotch Post It brand. Brightly imprinted with an all over repeat pattern of the 3M logo, it sends a strong brand identification message. The chair is made of heavy duty PVC vinyl, with recessed drink holders.


CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Archbold Container Corp.
800 West Barre Road - P.O. Box 10, Archbold, Ohio 43502-0010

This ¼ Pallet Display for Elmers Products sold carded and bottled adhesive products. The display features stacked cut-out shelves with dividers to accommodate the different products. The header drew attention to the Back to School theme. The display was designed for Staples Stores.


CATEGORY: Permanent Displays
DISPLAY PRODUCER: Nashville Display
P.O. Box 491, Nashville, TN 37202

The NK Lawn & Garden Display is an end cap display constructed from wire and metal which merchandises a wide variety of seeds consisting of fruits, vegetables, flowers and herbs for the lawn and garden. Each side of the front panel has a vertical sign and features 4-color header signs on all 3 sides to provide strong brand identity. This display was designed and manufactured for a major mass merchandising chain.


CATEGORY: Permanent Displays
DISPLAY PRODUCER: New Dimensions Research Corporation
260 Spagnoli Road, Melville, New York 11747

This Home Depot Battery Center with Extenders was designed to centralize batteries in one location in the massive Home Depot Stores. The display also symbolized the retailer’s recognition that batteries are a year round, high impulse item. It united both Duracell and Energizer in a shared space program.


CATEGORY: Wire Displays
DISPLAY PRODUCER: NYSCO Products LLC
2350 Lafayette Avenue, Bronx, NY 10473

Scotts wanted to cross merchandise its Osmocote plant food together with the potted plants it fertilizes but without taking up any additional greenhouse shelf space. NYSCO designed a simple wire stand that “floats” the Osmocote bottles over the plants.


CATEGORY: Custom Displays
DISPLAY PRODUCER: Meridian Display & Merchandising
162 York Avenue, E., St. Paul, MN 55117

This 3M Protective Eyewear Stand was created to introduce a new design for protective eyewear for direct selling to consumers at the retail level. Its spinning base makes it user friendly for the consumer to view all the eyewear styles.


Back to Top


To See previous issues of Creative Hardware/Housewares Merchandising click here

To See Previous Issues of Online Weekly in Creative's Archives, click here
.

To See other Creative Online Newsletters click here

Home Page | Inside Creative | Advertiser Index | Fax Response | Media Kit