Bosch Tool Merchandiser Gains Display Space
This display for the Bosch Tool Corporation merchandises its rotary hammer and breaker hammer tools and accessories.
The unit increased visibility for the products and gained valuable merchandising space in the retail environment. The unit is produced of wire, styrene and steel tubing.
The Bosch Tool Merchandiser was created by Rand Diversified Companies, an Edison, NJ-based display firm
Moen Interactive Display Launches ioDIGITAL
Moen is bringing the benefits of technology to the bathroom with ioDIGITAL, which enables consumers to set and maintain water temperature and flow with electronic precision and is available for three applications: vertical spa, shower and Roman tub.
“ioDIGITAL is like having your own personal digital 'butler' that will set your vertical spa with the perfect temperature and flow; turn on your shower from across the room or while still in bed; or even top off your bath with hot water,” said Mark Knurek, senior product manager, Moen.
Up to four different presets can be easily programmed into memory within seconds, allowing every member of the family their own unique setting.
Moen has created an interactive merchandiser to inform consumers about the ioDIGITAL while helping to convey its dramatic ‘wow’ factor. The display’s interactive touchscreen and LED lighting draw consumer attention. A motion activated sensor changes the screen content as consumers approach to encourage interaction with the display.
Candle Warmers Displays Boost Sales At Mass Retailers
Candle Warmers Etc., manufacturer of patented candle warming appliances and related giftware appliances, has expanded distribution through new mass retail chains such as Bed Bath & Beyond, Dillard’s, JCPenney, K-mart, Kohl’s, and Walgreens.
Candle Warmer Etc. Marketing Director Chris Barnes, said, “By attaining these top-tier retailer relationships, we give consumers greater ability to find our popular candle warmer product lines.”
Customer demand for the Company’s “quick, safe, clean and healthier alternative to wicked candles without a flame products" has spread through gift stores. Candle Warmers Etc. is using special point-of-purchase displays to support the expanded product distribution.
Tide Conducts ‘Loads of Hope’ Promotion
Tide laundry detergent has launched a new specially marked, Yellow Cap bottle of Tide, with 10˘ from every purchase going toward helping families affected by disasters. Dedicated to providing clean clothes to help renew a sense of hope to families affected by natural disasters, the Tide Loads of Hope program has provided free laundry service to families and relief workers for the past three years following major disasters, including Hurricane Katrina and the California wildfires.
“After three years of sharing in people's efforts to rebuild after major storms like Hurricane Katrina and Hurricane Ike, we’ve learned that the little things, like clean clothes, can make a big difference for those in need,” said Suzanne Watson, Tide Assoc. Marketing Director. “We are excited to share the launch of this new bottle of Tide with consumers so they can be a part of this worthy cause to help families dealing with the effects of a natural disaster”.
Henkel Launches Purex Complete
Henkel has launched Purex Complete 3-in-1 Laundry Sheets, which will simplify how laundry is done by bringing together detergent, softener, and anti-static ingredients in one powerful sheet. Add the sheet to the wash load and the detergent is released; transfer the sheet with the clothes to the dryer and the softener and anti-static are released.
Marketing support for Purex Complete 3-in-1 Laundry Sheets includes TV, print, FSIs, and special p.o.p. displays.
Purex has partnered with the non-profit organization, Kiva, (the world’s first person-to-person micro-lending website, empowering individuals to lend directly to entrepreneurs around the globe) to launch the campaign.
BEHR Displays Premium Plus Ultra™ Interior
A paint and primer in one, BEHR Premium Plus UltraTM Interior is the latest innovation from BEHR Paints. With a paint that covers existing or uncoated surfaces without a separate primer, even for drastic color changes, BEHR has reduced the need for multiple products, saving homeowners time and money.
“BEHR Premium Plus Ultra Interior is the highest quality interior paint product that BEHR has ever made,” said Scott Richards, Sr. V.P., Marketing, BEHR Process Corp.
The retail experience at The Home Depot stores nationwide has also been refreshed with the launch of the new line. BEHR will debut a BEHR Premium Plus Ultra Interior Color Center that features a wide selection of take-away materials for consumers including palette cards, inspiration magazine color cards, mood/style cards, trend color cards and technology cards as well as a light-box for more accurate color determination.
‘Aura Glamorizer’ Promotes Benjamin Moore Aura Paints
This Benjamin Moore Aura Glamorizer was designed as an upscale counter unit with a look of a high-end cosmetic styled display. The display also provides a double brochure holder for bi-lingual markets. The versatile unit can be updated with a Side Car to add new products, allowing for a long lasting presence and flexibility for future line extensions.
The unit ships pre-assembled and it uses a very small footprint, enabling it to be placed anywhere in store. This display was created for Benjamin Moore by Multi Dimensional Resources, a Carlstadt, NJ-based display firm.
Fuji Displays EnviroMAX Batteries
Fuji is displaying its Fuji EnviroMAX™ eco-respectful, high performance batteries in hardware chains nationwide.
“Consumers looking for easy, affordable ways to go green can start right now with Fuji EnviroMAX batteries,” said Jeff Kreidenweis, Director of Sales. The batteries are free of added poisonous mercury and cadmium, and can be disposed of in most landfills.
Consumers will find the batteries on P.O.P. displays in such chains as ACO and ACE Hardware stores; Sears, Target, and Tru Value Hardware stores.
Kelly-Moore Unveils Environmental Paint Line
Kelly-Moore Paints is displaying its new environmental paint line, which includes two zero volatile organic compound (VOC), low-odor paint lines, Enviro Coat and Green Coat, and the largest selection of stock colors with 16 colors now available in eCoat, its recycled paint. The products maintain excellent interior air quality during application without sacrificing performance.
“As a California-based company, Kelly-Moore has been at the forefront of environmental innovation and regulation in the paint industry. Enviro Coat and Green Coat offer both painters and DIY consumers healthy, high-quality, durable environmental paint choices that last longer than consumers may expect,” said Steve DeVoe, president of Kelly-Moore Paints. “The quality of our paints reduces the need for frequent repainting, which lowers the overall cost-per-foot-per-year for the consumer. This also helps the environment, as less paint waste is disposed of in landfills.”
Americans Have ‘Do-It-Yourself’ Mindset, Packaged Facts Study Reveals
The DIY trend has swept up tens of millions of Americans across all walks of life, creating both challenges and opportunities for marketers, according to Packaged Facts new report, “Do-It-Yourself (DIY) Consumers in the U.S.: DIY Markets in a Down Economy.”
Though only 46% of the American population as a whole classifies as DIYers, the segment accounts for 56% of American shoppers and wields considerable influence over the retail industry. The diverse spectrum of the economy influenced by DIYers includes home improvement, food gardening, financial services, automotive, and beauty care.
“As consumers began to take more of their economic lives into their own hands, they inevitably change the financial landscape for a wide variety of businesses,” said Tatjana Meerman, Publisher, Packaged Facts. “Research shows that here are 58 million DIY food gardeners, 67 million Americans who change their own motor oil, and 36 million women who color their hair at home.”
During the 2008 to 2013 period, the number of women using at-home hair coloring is expected to increase 10% to total 40 million. The proportion of taxpayers using computer software will increase by 13%. The number of automotive DIYers will increase by 16%.
Packaged Facts expects DIYers in the food gardening segment to grow by 6% annually during the forecast period and register cumulative growth of 34%.
Green Building Materials Market To Reach $571 Billion By 2013
The global green building materials market continues to grow, despite the global economic downturn. The worldwide green building materials market was valued at $455.3 billion in 2008, and NextGen Research, in its new report “Green Building Materials: Making Cement, Insulation and Wood Products Increasingly Environmentally Friendly”forecasts the market will grow at a CAGR of nearly 5% to reach $571 billion by 2013.
Commercial office buildings will be the largest non-residential target sector for green building products. Both the new residential building and home improvement sectors will also present significant opportunities for green building products manufacturers.
Solar Robotic Lawn Mower Available From Husqvarna
The new Automower Solar Hybrid from Husqvarna is a fully robotic lawn mower partly powered by the sun. The Solar Hybrid mower is designed to handle lawns of up to a half acre.
Incorporating solar and battery power, it uses considerably less energy than any conventional mower and is emissions-free. When there is daylight available, the solar cells enable the mower to extend its cutting periods before requiring a recharge.
The Automower Solar Hybrid mower is programmable to be personalized via timer.
New GE Monogram Grills Bring Kitchen Experience To The Outdoors
GE Monogram Grills have been introduced to provide a seamless transition from indoor to outdoor entertaining venues. The grills reflect the design and caliber of the professional line of Monogram products.
Available in both built-in and free-standing designs, the grills feature more than 1,500 square inches of surface space lit with halogen lamps for cooking at night.
T.M. Shea Products’ offers patent pending Category ArcArms for highlighting different product categories and specific products at retail. Category ArcArms are easy to install and are moveable for store resets. The ArcArms help shoppers locate products faster. Several different models are offered for attaching to all types of gondola and shelving systems. For more information, contact TM Shea, 984 Livernois Rd., Troy, MI 48083; (Tel.) 800.992.5233; (Web site) www.tmshea.com
Universal Gravo-Plast offers 2 bay and 4 bay pusher tray systems with tension springs, that can accommodate CD’s, DVD’s, and video games. The trays are designed to be easily installed into display units with moulded pins, eliminating the need and cost of a support shelf. The trays can be produced in virtually any colour including translucent. The units are sold assembled with springs, paddles and permanent lubrication, and require no maintenance. For more information, contact Universal Gravo-Plast, 60 Continental Place, Scarborough, Ontario, M1R 2T4; (Tel) 416-291-1169, (Web site) www.unigravo.com
Star Exhibits & Environments on behalf of Jenn-Air, a division of Whirlpool, together with designer Fu Tung Cheng of Cheng Design, created multiple premium kitchen environments featuring the newly re-designed product line by Jenn-Air. Star Exhibits created four kitchen suites that provided hands-on opportunities for attendees to interact with all four of the re-launched Jenn-Air style suites. “It was essential that we partner with someone who could execute our vision to create a space for attendees that clearly communicated Jenn-Air brand’s dedication to offering a re-launched collection of appliances in the super premium category,” said Deb O'Connor, Sr. Manager of Brand Experience for Jenn-Air. “Our collaboration with Star Exhibits resulted in an exhibit that successfully mirrored our vision with unforgettable kitchen vignettes and interactive learning areas.” (Web site) www.starexhibits.com
Category: Interactive Displays
Display Producer : SMS
760 Lakeside Drive Unit D, Gurneee, IL 60031
This interactive Schlage LiNK Endcap display for Lowes includes product spinners and LCD video with push button selection. It features a large back panel to explain features and benefits and the display also includes an installation video. Schlage wanted to create an eye-catching endcap display to promote its new LiNK product that educated the consumer, promoted the brand and the interactive feature allowed the customers a hands-on experience with the product. The display had to show both sides of the product and explain how to use it.
Category: Corrugated Displays
Display Producer: Menasha Packaging Company
601 East Erie Avenue, Philadelphia, PA 19134
This super Glade Sense & Spray and Lasting Impressions 60ct Super PDQ display for Wal-Mart uses motion and action to launch two new SC Johnson Glade products, Sense & Spray, an automatic air freshener triggered by a motion sensor, and Lasting Impressions a fan-powered air freshener that alternates daily between two scents. To attract and involve shoppers, the motion detector flashes light as shoppers pass.
Harbor Industries, Inc. created this New Leaf Candle Display, an environmentally friendly unit created to promote Candle-Lite's eco-friendly New Leaf scented candles. The display is made of unfinished medium density fiberboard which is CARB Phase l compliant. The unit uses biscuits made of l00% recycled hardwood and water soluble glue. The graphics are digitally printed on "Green to the Core", a greener alternative, earth friendly, biodegradable rigid media. The display ships knocked down to minimize its carbon footprint. The display was designed to be easily disassembled and l00% recyclable at end of life. For more information, contact Harbor Industries, 14130 l72nd Street, Grand Haven, MI 49417.
Midway Displays, Inc. offers a flexible component system for hook & rotor displays developed for maximum merchandising options. Midway's exclusive nesting base system and patented Clipper "Snap Rack" Display "Packs Small, Does Big". The products have been developed to knock-down and pack smaller, saving customers money through lower freight, saving fuel costs. Whenever possible, recycled materials are used to manufacture components. For more information, contact Midway Displays, Inc., 6554 S.Austin Avenue, Bedford Park, IL 60838.
Panel Processing, Inc. has introduced Eco-Finish Digital Print Media, the environmentally friendly alternative to plastic silk screen and digital print substrates. The new paint formula is especially made for high resolution direct to board digital printing. It is a water based paint, and works well with UV inks. Eco-Finish can also be applied to MDF which meets CARB l standards. It can create stunning effects on decorative slatwall. For more information, contact Panel Processing, 9250 South Mississippi St. Merrillville, IN 46410.
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